Program

08:30	Shayan Shaikh (University of Southampton, UK) Michaela Gummerum (University of Warwick, UK) How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption (abstract) PRESENTER: Shayan Shaikh
08:45	Martina Katharina Schöniger (Chemnitz University of Technology, Germany) Juliane Weidenhagen (Chemnitz University of Technology, Germany) Susanne Jana Adler (Ludwig-Maximilians University, Germany) Martin Ulber (Chemnitz University of Technology, Germany) The Acceptance of Second-Hand Products as a Gift (abstract) PRESENTER: Susanne Jana Adler
09:00	Begum Kaplan (Assistant Professor of Marketing, United States) Scott Wright (Professor of Marketing, United States) Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting (abstract) PRESENTER: Begum Kaplan
09:15	Khaled Aboulnasr (Florida Gulf Coast University, United States) Jacqueline Eastman (Florida Gulf Coast University, United States) Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI (abstract) PRESENTER: Khaled Aboulnasr

08:30-10:00 Session 1.3: Digital Horizons: How are Firms Navigating

Chair:

Narendra Bosukonda (The University of Texas at El Paso, United States)

Location: Marbella

08:30	Ziad Abdelmoety (University of Dundee & Assiut University, UK) Gomaa Agag (Nottingham Trent University, UK) Leveraging Big Data Analytics to Facilitate Hospitality Firm Value (abstract) PRESENTER: Ziad Abdelmoety
08:45	Silke Bambauer-Sachse (University of Fribourg, Switzerland) Sanja Stuhldreier (University of Fribourg, Switzerland) Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness (abstract) PRESENTER: Sanja Stuhldreier
09:00	Narendra Bosukonda (The University of Texas at El Paso, United States) Muhammad Mollah (California State University-Los Angeles, United States) Impact of Early Social Media Adoption on Individual Characteristics and Abilities (abstract) PRESENTER: Muhammad Mollah

08:30-10:00 Session 1.4: Global Marketing

Chair:

Shaima'A Enkemah (Sunway University, Malaysia)

Location: Anastasia

08:30	Sara Fraccastoro (University of Eastern Finalnd, Finland) Arto Ojala (University of Vaasa, Finland) Mika Gabrielsson (Hanken School of Economics, Finland) Bottlenecks of Digital-Based INVs During Global Market Expansion (abstract) PRESENTER: Sara Fraccastoro
08:45	Shaima'A Enkemah (Sunway University, Malaysia) Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil (abstract)
09:00	Christian Schwalbach (RWTH Aachen, Germany) Jan Kemper (RWTH Aachen, Germany) Malte Brettel (RWTH Aachen, Germany) Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech (abstract) PRESENTER: Christian Schwalbach

08:30-10:00 Session 1.5: Branding and Society: Issues and Effects

Chair:

Jodie Ferguson (Virginia Commonwealth University, United States)

Location: Majorca

08:30	Mohamed Didi Alaoui (Université Côte d'Azur, IAE Nice, GRM, France) The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands (abstract)
08:45	Shu Wang (California State University, Fresno, United States) Devashish Pujari (McMaster University, Canada) R. Sandra Schillo (University of Ottawa, Canada) Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation (abstract) PRESENTER: Shu Wang
09:00	Amelia Gulding (Virginia Commonwealth University, United States) Jodie Ferguson (Virginia Commonwealth University, United States) Mayoor Mohan (Virginia Commonwealth University, United States) Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging (abstract) PRESENTER: Amelia Gulding
09:15	Jose Ribamar Siqueira (Purdue University Global, United States) Liliana Rivera Virguez (Universidad de Los Andes, Colombia) Enrique Ter Horst (Universidad de Los Andes, Colombia) German Molina (Independent Researcher, United States) How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market (abstract) PRESENTER: Jose Ribamar Siqueira

08:30-10:00 Session S1: AMS-AFM Session - Presentations from Grant Awardees

The three projects selected to receive grants jointly from the AFM and AMS. Each project was evaluated by a Scientific Committee and consists of a team of invetigators representing both associations.

Chairs:

Barry Babin (Ole Miss Business School, United States)
Jean-Luc Herrmann (University of Lorraine, France)

Location: Granada Ballroom

08:30	Didem Gamze Isiksal (Koç University, Turkey) Elif Karaosmanoglu (Istanbul Technical University, Turkey) Isabella Soscia (SKEMA Business School, France) Consumer Dishonesty and Online Disinhibition Effect (abstract) PRESENTER: Didem Gamze Isiksal
08:45	Madiha Bendjaballah (CEREFIGE University of Lorraine, France) Eleonora Pantano (University of Bristol, UK) Sandrine Heitz-Spahn (CEREFIGE University of Lorraine, France) Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings (abstract) PRESENTER: Sandrine Heitz-Spahn
09:00	Racat Margot (IDRAC Business School, France) Dinsmore John (Wright State University, United States) Plotkina Daria (EM Strasbourg Business School, France) Multisensory Design: Augmenting the Consumer Virtual Product Experience (abstract) PRESENTER: Dinsmore John

08:30-12:00 Session W1: Workshop: Teaching Digital Marketing

Chairs:

Debra Zahay (St. Edward's University, United States)
Kevin James (University of Texas at Tyler, United States)
Janna Parker (James Madison University, United States)

Location: Tuttle

10:00-10:30 Refreshment Break

sponsored by Prolific

Location: Alhambra Ballroom

10:30-12:00 Session 2.1: Special Session: The Future of Structural Equation Modeling Methods: Hegemony, Chaos, or Convergence?

Chair:

Edward Rigdon (Georgia State University, United States)

Location: Prado

10:30

Edward Rigdon (Georgia State University, United States)

The Future of Structural Equation Modeling Methods: Hegemony, Chaos or Convergence? (abstract)

10:30-12:00 Session 2.2: Branding in Hospitality and Sports Marketing

Chair:

Prakash Pandit (Universal AI University, India)

Location: Aragon

10:30	Nataliya Bredikhina (University of Kansas, United States) Thilo Kunkel (Temple University, United States) Daniel Funk (Temple University, United States) Bradley Baker (Temple University, United States) Elizabeth Taylor (Temple University, United States) Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale (abstract) PRESENTER: Nataliya Bredikhina
10:45	Se Jin Kim (Western New England University, United States) Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions (abstract)
11:00	Faheem Gul Gilal (Sukkur IBA University, Sindh, Pakistan, Pakistan) Sadam Hussain (Sukkur IBA University, Sindh, Pakistan, Pakistan) Rukhsana Gul Gilal (Sukkur IBA University, Sindh, Pakistan, Pakistan) Naeem Gul Gilal (Sukkur IBA University, Sindh, Pakistan, Pakistan) The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations (abstract) PRESENTER: Faheem Gul Gilal

10:30-12:00 Session 2.3: Financial Decision Making with Public Policy, Non-Profit and Entrepreneurial Implications

Chair:

Patricia Torres (University of Detroit Mercy, United States)

Location: Marbella

10:30	Lendie Follett (Drake University, United States) Andrew Bryant (Universit of North Carolina Wilmington, United States) Gavin Eldridge (Drake University, United States) Consumer Financial Vulnerability and SNAP Policy (abstract) PRESENTER: Lendie Follett
10:45	Patricia Torres (University of Detroit Mercy, United States) Me or Them: How Self-Motives Impact Financial Behavior (abstract)
11:00	Monika Kukar-Kinney (University of Richmond, United States) Raika Sadeghein (University of Richmond, United States) Annie Mead (University of Richmond, United States) The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults (abstract) PRESENTER: Annie Mead
11:15	Craig N. Smith (INSEAD, France) Yvetta Simonyan (University of Bath, UK) Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers (abstract) PRESENTER: Yvetta Simonyan

10:30-12:00 Session 2.4: Consumer Perceptions and Emotional Engagement in Advertising

Chair:

Subhalakshmi Bezbaruah (Michigan State University, United States)

Location: Anastasia

10:30	Zarema Khon (Nazarbayev University, Kazakhstan) Yi-Ju Chen (University of Bath, UK) Yvetta Simonyan (University of Bath, UK) Haiming Hang (University of Bath, UK) Samuel Johnson (University of Waterloo, Canada) Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed (abstract) PRESENTER: Yvetta Simonyan
10:45	Subhalakshmi Bezbaruah (PhD Scholar, Department of Advertising + Public Relations, Michigan State University, United States) Saleem Alhabash (Professor, Department of Advertising + Public Relations, Michigan State University, United States) Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India (abstract) PRESENTER: Subhalakshmi Bezbaruah
11:00	Bin Chang (Saint Louis University, United States) Pooja Ramankutty (Saint Louis University, United States) Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective (abstract) PRESENTER: Bin Chang
11:15	Emil Häglund (Umeå University, Sweden) Johanna Björklund (Umeå University, Sweden) Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad (abstract) PRESENTER: Emil Häglund

10:30-12:00 Session 2.5: Doctoral Colloquium

Chair:

Mathieu Kacha (University of Lorraine, France)

Location: Majorca

10:30	Tanita Yonel (Imperial College London, UK) Rajesh P. Bhargave (Imperial College London, UK) Johannes Hattula (Copenhagen Business School, Denmark) Creative Artificial Intelligence for Marketers: A Framework and Research Agenda (abstract) PRESENTER: Tanita Yonel
10:45	Parisa Siasi (University of Lorraine - CEREFIGE, France) Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences (abstract)

10:30-12:00 Session 2.6: AMS 2024 Building the Bridge to Relevance Grant Finalists

The three projects selected as final candidates for the AMS Build the Bridge to Practice Grant Competition for 2024. These projects were selected from 18 projects that were submitted with the primary criterion being chances for managerial relevance. Thus, each of the presentations has already survived a rigorouos evaluation process.

Chairs:

Jean-Luc Herrmann (University of Lorraine, France)
Barry Babin (Ole Miss Business School, United States)

Location: Granada Ballroom

10:30	Andrew T. Crecelius (Iowa State University, United States) Navigating Livestream Marketing Efficacy (abstract)
11:00	Dipayan Biswas (University of South Florida, United States) Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior (abstract)
11:30	Nobuyuki Fukawa (Missouri University of Science and Technology, United States) Building a Customer-Centric Innovation Platform with the Digtial Twin (abstract)

12:00-13:30 A Panel Discussion with AMS Distinguished Marketer: Doug Wilson

Panel Participants:

Lyt Harris, 2023 AMS Distinguished Marketing Practitioner
Barry J. Babin, AMS Executive Director
Joe Hair, AMS Board of Governors Chair
David J. Ortinau, University of South Florida (Emeritus) and AMS Deputy Director
Jean-Luc Herrmann, AMS Board of Governors
Brad Carlson, AMS President

Chairs:

Barry Babin (Ole Miss Business School, United States)
Joe Hair (University of South Alabama, United States)

Location: Granada Ballroom

13:30-15:00 Session 3.1: Special Session: The Do's and Dont's of the Academic Job Market

Chair:

Nina Krey (Rowan University, United States)

Location: Prado

13:30

Nina Krey (Rowan University, United States)
Shuang Wu (Rowan University, United States)
Sabinah Wanjugu (University of Southern Indiana, United States)
Vincent Jeseo (Rowan University, United States)
Jasmine Parajuli (Southern Arkansas University, United States)

The do’S and don’ts of the Academic Job Market (abstract)

PRESENTER: Nina Krey

13:30-15:00 Session 3.2: New Frontiers: How Augmented and Virtual Reality Shape Intentions and Behaviors

Chair:

Varsha Jain (MICA, India)

Location: Aragon

13:30	Varsha Jain (MICA, India) Altaf Merchant (University of Washington, United States) Parth Salunke (MICA, India) Jigyasa Suryawanshi (Hindustan Times Digital Streams Limited, India) Nadjim Mkedder (Andolu University, Turkey) Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior (abstract) PRESENTER: Varsha Jain
13:45	Khaled Aboulnasr (Florida Gulf Coast University, United States) Gina Tran (Florida Gulf Coast University, United States) Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior (abstract) PRESENTER: Gina Tran
14:00	Elena Höfer (University of Applied Sciences Mainz, Germany) Mara F. Ortner (Johannes Gutenberg-University Mainz, Germany) Oliver Emrich (Johannes Gutenberg-University Mainz, Germany) Frank Huber (Johannes Gutenberg-University Mainz, Germany) Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions (abstract) PRESENTER: Elena Höfer
14:15	Denise Pape (University of Goettingen, Germany) Waldemar Toporowski (Georg-August-University Göttingen, Germany) Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping (abstract) PRESENTER: Denise Pape

13:30-15:00 Session 3.3: Retail Facilities, Environments, and Assortments

Chair:

Olga Untilov (Audencia Business School, France)

Location: Marbella

13:30	Thomas Gruen (University of New Hampshire, United States) Daniel Corsten (IE, Madrid, Spain) Addressing Retail Out-of-Stocks Through three Interlocking Elements (abstract) PRESENTER: Thomas Gruen
13:45	Deepak S. Kumar (Indian Institute of Management Kozhikode, India) Keyoor Purani (Indian Institute of Management Kozhikode, India) Exploring the Influence of Bio-Sonic Retail Environments (abstract) PRESENTER: Deepak S. Kumar
14:00	Olga Untilov (Audencia Business School, France) Cindy Lombart (Audencia Business School, France) Didier Louis (IUT Saint-Nazaire, France) Fidan Kurtaliqi (Audencia Business School, France) Florence Charton-Vachet (Audencia Business School, France) The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers (abstract) PRESENTER: Olga Untilov

13:30-15:00 Session 3.4: The Impact of Artificial Intelligence (AI) and Digital Technologies in Sales

Chair:

Kash Afshar (The University of Mississippi, United States)

Location: Anastasia

13:30	Kash Afshar (The University of Mississippi, United States) Raj Agnihotri (Iowa State University, United States) Elizabeth Hoffman (Northwestern University, United States) Artificial Intelligence in Salesperson Judgment and Decision Making (abstract) PRESENTER: Kash Afshar
13:45	Mostofa Wahid Soykoth (Louisiana State University, United States) Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method (abstract)
14:00	Dr Fabio Oliveira (Henley Business School, UK) Rodrigo Perez Vega (Henley Business School, UK) Leveraging Sales Engagement Applications in B2B Seller Companies (abstract) PRESENTER: Dr Fabio Oliveira
14:15	John Galvan (Missouri State University, United States) Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research (abstract)

13:30-15:00 Session 3.5: How to Solve the Problem of Data Quality in your Online Research by Prolific

Chair:

Andrew Gordon (Prolific, United States)

Location: Majorca

13:30-15:00 Session 3.6: DoCCA - AMS Review / Sheth Foundation Doctoral Competition I

Chair:

Steve Vargo (University of Oklahoma, United States)

Location: Brickell

13:30	Shiekh Shahriar Ahmed (University of Wyoming, United States) A Conceptual Framework of Consumers' Liquid Self
13:45	Amit Mahimkar (University of Texas at El Paso, United States) Customer Success Management: A Systematic Literature Review and an Agenda for Future Research
14:00	Diptikanta Panigrahi (Texas Tech University, United States) A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism

13:30-17:00 Session W2: Workshop: Advanced Topics in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Chairs:

Christian M. Ringle (Hamburg University of Technology, Germany)
Joe Hair (University of South Alabama, United States)
Marko Sarstedt (Ludwig-Maximilians-University Munich, Germany)

Location: Tuttle

15:00-15:30 Refreshment Break

Location: Alhambra Ballroom

15:30-17:00 Session 4.1: Special Session: Brands and Logos

Chair:

Kevin Voss (Oklahoma State University, USA, United States)

Location: Prado

15:30	Kevin E Voss (Oklahoma State University, United States) Ying Ying Li (Susquehanna University, United States) Minjoo Kim (Washington State University, United States) Yueying He (Oklahoma State University, United States) Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness (abstract) PRESENTER: Yueying He
15:45	Bingxuan Guo (Wake Forest University, United States) Yuan Susan Li (Georgia Southern University, United States) Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes (abstract) PRESENTER: Bingxuan Guo
16:00	Ying Ying Li (Susquehanna University, United States) Bingqing Miranda Yin (California Polytechnic State University, United States) Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand Sustainability (abstract) PRESENTER: Ying Ying Li

15:30-17:00 Session 4.2: Creativity and Aesthetics

Chair:

Lina M. Ceballos (Universidad EAFIT, Colombia)

Location: Aragon

15:30	Klaudia Magdalena Kania (Loughborough University, UK) Nina Michaelidou (Loughborough University, UK) Kemefasu Ifie (Loughborough University, UK) Didier Soopramanien (Pole Universitaire, France) A Life Course Investigation of the Creative Consumer (abstract) PRESENTER: Klaudia Magdalena Kania
15:45	Lina M. Ceballos (Universidad EAFIT, Colombia) Jorge Maya (Universidad EAFIT, Colombia) Juan Camilo Giraldo (Universidad EAFIT, Colombia) Redefining Consumer Aesthetic Taste as Practice (abstract) PRESENTER: Lina M. Ceballos
16:00	Rahul Kumar (Assistant Professor, Indian Institute of Management, Sambalpur, India, India) Varsha Jain (AGK Chair Professor of Marketing, MICA, India, India) Jacqueline K. Eastman (Alico Eminent Scholar & Professor of Marketing, Florida Gulf Coast University, United States) Anupama Ambika (Lecturer-Marketing, IMT Dubai, UAE, UAE) Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions (abstract) PRESENTER: Varsha Jain
16:15	Lina M. Ceballos (Universidad EAFIT, Colombia) Jorge Maya (Universidad EAFIT, Colombia) A Systematic Review of the Concept of Aesthetic Taste (abstract) PRESENTER: Lina M. Ceballos

15:30-17:00 Session 4.3: AI, Consumer Behavior, and Adoption

Chair:

Moldir Moldagaliyeva (Michigan State University, United States)

Location: Marbella

15:30	Vincent Favarin (Université Toulouse Capitole - TSMR, France) Laurane Jannin (Université Toulouse Capitole, France) Chatbots Autonomy during Interaction and Consumer Adoption (abstract) PRESENTER: Vincent Favarin
15:45	Sinu Thirukketheeswaran (PhD student in Marketing, Germany) Marc Kuhn (Professor in Management Sciences, Head of Empirical Research Center, Germany) Lars Meyer-Waarden (Professor in Management Sciences, Research Track Marketing, France) Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes (abstract) PRESENTER: Sinu Thirukketheeswaran
16:00	Sien Vaes (Hasselt University, Belgium) Sandra Streukens (Hasselt University, Belgium) Sara Leroi-Werelds (Hasselt University, Belgium) Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage (abstract) PRESENTER: Sien Vaes
16:15	Bertha Rodríguez de Cárdenas (TSM-Research, Université Toulouse Capitole, CNRS, France) Thomas Teychenie (TSM-Research, Université Toulouse Capitole, CNRS, France) AI vs Fake News: Bridging the Gap in User Acceptance (abstract) PRESENTER: Thomas Teychenie

15:30-17:00 Session 4.4: Social Media and Consumer Perceptions

Chair:

Shuang Wu (Rowan University, United States)

Location: Anastasia

15:30	Shuang Wu (Rowan University, United States) Nina Krey (Rowan University, United States) Ye Han (University of Wisconsin-La Crosse, United States) Mindfulness on Subjective Well-Being in the Age of Social Media (abstract) PRESENTER: Shuang Wu
15:45	Alice Crépin (ESSCA, France) Camille Lacan (Perpignan University, France) Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok (abstract) PRESENTER: Alice Crépin
16:00	Mitra Salimi (Doctoral researcher at University of Jyväskylä, Finland) Francesco Tuscolano (Application Engineer at at KNIMEGmbh, Germany) Outi Niininen (University teacher at University of Jyväskylä, Finland) Outi Uusitalo (Professor at University of Jyväskylä, Finland) Greenwashing and Social Media: An Examination of Consumer Responses on Twitter (abstract) PRESENTER: Francesco Tuscolano
16:15	Hadil Sherif (Florida Gulf Coast University, United States) Amro Maher (Florida Gulf Coast University, United States) A Conceptual Model of Consumer Well-Being and Adult Content Consumption (abstract) PRESENTER: Amro Maher

15:30-17:00 Session 4.5: Innovations in Digital Interactions and Emotional Engagement

Chair:

Vincent Jeseo (Rowan University, United States)

Location: Majorca

15:30	Hannah Marriott (Cardiff University, UK) Graeme McLean (University of Strathclyde, UK) Jennifer Barhorst (College of Charleston, United States) AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences (abstract) PRESENTER: Hannah Marriott
15:45	Tymoteusz Doligalski (SGH Warsaw School of Economics, Poland) Nikodem Sarna (SGH Warsaw School of Economics, Poland) Aneta Siejka (SGH Warsaw School of Economics, Poland) Robert Kozielski (University of Lodz, Poland) Bernadett Koles (IESEG School of Management, France) Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective (abstract) PRESENTER: Bernadett Koles
16:00	Kaan Canayaz (Florida International University, United States) Jaehoon Lee (Florida International University, United States) Emotional Attachment to NFTs (abstract) PRESENTER: Kaan Canayaz
16:15	Kirsten Cowan (The University of Edinburgh, UK) Laurence Dessart (HEC Management school of the University of Liège, Belgium) Alena Kostyk (University of Glasgow, UK) Exploring Virtual Reality Content Features (abstract) PRESENTER: Kirsten Cowan

15:30-17:00 Session 4.6: DoCCA - AMS Review / Sheth Foundation Doctoral Competition II

Chair:

Thomas Gruen (University of New Hampshire, United States)

Location: Brickell

15:30	Manaswini Acharya (Texas Tech University, United States) Human Touch in AI-Enabled Marketing: Toward an Integrative Framework
15:45	Shashank Shaurya Dubey (Indian Institute of Technology Delhi, India) Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing

15:30-17:00 Session S2: Meet the Editors I

Jan Kietzmann, Business Horizons

Adina Dudau, European Management Journal

Dipayan Biswas, Journal of Business Research

Maria Petrescu, Journal of Marketing Analytics

Cleopatra Veloutsou, Journal of Product and Brand Management

Chair:

James Boles (University of North Carolina at Greensboro, United States)

Location: Granada Ballroom

17:00-17:30 Session E1: Prolific Demonstration

Chairs:

Sabrina Nordlund (Prolific, United States)
Kirsten Mark (Prolific, United States)

Location: Prado

17:30-18:00 Session SPS: AMS PhD Jobs Initiative

Chair:

Ethan Pew (University of Texas at Austin, United States)

Location: Aragon

18:00-19:00 Welcome Reception

Location: Southwest Terrace

Thursday, May 23rd

View this program: with abstracts session overview talk overview

08:00-17:00 Registration

Location: Alhambra Ballroom

08:30-10:00 Session 5.1: Special Session: Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being

Chair:

Martin Key (university of colorado colorado springs, United States)

Location: Prado

08:30

Martin Key (university of colorado colorado springs, United States)
Terry Clark (Southern Illinois University, United States)
O.C. Ferrell (Auburn University, United States)
Linda Ferrell (Auburn Univeristy, United States)
Dana Harrison (East Tennessee State University, United States)
Melissa Akaka (Denver University, United States)
Astrid Keel (University of La Verne, United States)

Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being (abstract)

PRESENTER: Martin Key

08:30-10:00 Session 5.2: Enhancing Digital: Pets, Sensory, and Brand Collaborations

Chair:

Kirsten Cowan (The University of Edinburgh, UK)

Location: Aragon

08:30	Laura Lavertu (University of Edinburgh, UK) Katina Kulow (University of Louisville, United States) Kirsten Cowan (The University of Edinburgh, UK) Ben Marder (The University of Edinburgh, UK) Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses (abstract) PRESENTER: Laura Lavertu
08:45	Denitsa Dineva (Cardiff University, UK) Zoe Lee (Cardiff University, UK) From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media (abstract) PRESENTER: Zoe Lee
09:00	Jiayuan Li (University of Edinburgh, UK) Kirsten Cowan (The University of Edinburgh, UK) Euejung Hwang (The Universe of Edinburgh, UK) Taste Transference: How can we Perceive Taste in Social Media (abstract) PRESENTER: Jiayuan Li
09:15	Lieve Doucé (Hasselt University, Belgium) Kim Willems (Vrije Universiteit Brussel, Belgium) Felitsa Rademakers (Vrije Universiteit Brussel - Hasselt University, Belgium) Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions (abstract) PRESENTER: Lieve Doucé

08:30-10:00 Session 5.3: AI in Business Strategy and Innovation

Chair:

Sayuri Wijekoon (Macquarie University, Australia)

Location: Marbella

08:30	Sayuri Wijekoon (Macquarie University, Australia) Aron O'Cass (La Trobe University, Australia) Mahdi Vesal (University of Technology Sydney, Australia) Francesco Chirico (Macquarie University, Australia) Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making (abstract) PRESENTER: Sayuri Wijekoon
08:45	Johanna Frösén (Aalto University School of Business, Finland) Jukka Luoma (Aalto University School of Science, Finland) Matti Jaakkola (Alliance Manchester Business School, UK) Henrikki Tikkanen (Aalto University School of Business, Finland) Are Marketing Analytics Capabilities more than a Cost of Competing? (abstract) PRESENTER: Johanna Frösén
09:00	Maria Petrescu (Embry-Riddle Aeronautical University, FL, USA, United States) Anjala Krishen (University of Nevada, Las Vegas, USA, United States) John Gironda (Nova Southeastern University, FL, USa, United States) John Ricky Fergurson (Middle Tennessee State University, TN, USA, United States) Adina Dudau (University of Glasgow, Scotland, UK) Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey (abstract) PRESENTER: Maria Petrescu

08:30-10:00 Session 5.4: Advancements in Internet Marketing

Chair:

Sabinah Wanjugu (University of Southern Indiana, United States)

Location: Anastasia

08:30	Pável Reyes-Mercado (Universidad Anáhuac México, Mexico) Alberto Borbolla-Albores (Universidad Anáhuac México, Mexico) Rodrigo Pérez-Vega (Henley Business School, University of Reading, UK) Value Creation in Fintech through Blockchain: Comparative Cases (abstract) PRESENTER: Pável Reyes-Mercado
08:45	Gaia Rancati (Middle Tennessee State University, United States) Carsten D. Schultz (University of Hagen, Germany) Maurizio Mauri (Universita' Cattolica del Sacro Cuore, Italy) The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping (abstract) PRESENTER: Gaia Rancati
09:00	Faheem Gul Gilal (Sukkur IBA University, Sindh, Pakistan, Pakistan) Rukhsana Gul Gilal (Sukkur IBA University, Sindh, Pakistan, Pakistan) Naeem Gul Gilal (University of Sindh Campus Mirpurkhas, Pakistan) Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research (abstract) PRESENTER: Faheem Gul Gilal

08:30-10:00 Session 5.5: Optimizing B2B Sales Performance

Chair:

Benjamin Österle (Heilbronn University of Applied Sciences, Germany)

Location: Majorca

08:30	David Fehrenbach (University of Zaragoza, Spain) Carolina Herrando (University of Zaragoza, Spain) María José Martín (University of Zaragoza, Spain) An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework (abstract) PRESENTER: Carolina Herrando
08:45	Nina Buchholz (DHBW CAS Heilbronn, Germany) Marc Kuhn (DHBW Stuttgart, Germany) Laying the Path: Modelling A B2B Customer Journey on Commodity Markets (abstract) PRESENTER: Nina Buchholz
09:00	Yumeng Zhang (University of Liverpool, UK) Stephan Henneberg (Queen Mary University of London, UK) Alexander Leischnig (Technische Universität Bergakademie Freiberg, Germany) Nima Heirati (University of Surrey, UK) When Dark-Side Effects Spread (abstract) PRESENTER: Yumeng Zhang
09:15	Benjamin Österle (Heilbronn University of Applied Sciences, Germany) Carolina Herrando (University of Zaragoza, Spain) Anne Köpsel (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Vanessa Reit (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Gabriel Yuras (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Marc Kuhn (Baden-Württemberg Cooperative State University, Germany) A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price (abstract) PRESENTER: Benjamin Österle

08:30-10:00 Session 5.6: Mary Kay Dissertation Proposal Competition

Chairs:

Yany Grégoire (HEC Montréal, Canada)
Paul Fombelle (Northeastern University, United States)
Clay Voorhees (University of Alabama, United States)

Location: Brickell

08:30	Xiaoxu Wu (Michigan State University, United States) Political Ideology and Customer Feedback: Do Conservatives Provide more Valuable Feedback to Firms? (abstract)
08:45	Kevin Giang Barrera (Georgia State University, United States) Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings (abstract)
09:00	Yunhao Huang (University of California, Berkeley, United States) Attribution and Compensation Design in Online Advertising (abstract)

08:30-10:00 Session M1: JAMS Editorial Review Board Meeting

Chairs:

Charles Noble (University of Tennessee, United States)
Stephanie Noble (University of Tennessee, United States)

Location: Tuttle

10:00-10:30 Refreshment Break

sponsored by Knime

Location: Alhambra Ballroom

10:30-12:00 Session 6.1: Special Session: Where Doctoral Programs are…and, Where they Could be Going

Chairs:

Linda Ferrell (Auburn University, United States)
Oc Ferrell (Auburn University, United States)

Location: Prado

10:30

Oc Ferrell (Auburn University, United States)
Linda Ferrell (Auburn University, United States)
Paul Radich (Catholic University of America, United States)

Where Doctoral Programs are…and, Where they Could be Going (abstract)

PRESENTER: Paul Radich

10:30-12:00 Session 6.2: Retail Consumers' Interaction, Experience, and Decision Making

Chair:

David Gilliam (University of Arkansas at Little Rock, United States)

Location: Aragon

10:30	Shabnam Azimi (Loyola University Chicago, United States) Atefeh Yazdanparast (Clark University, United States) The Role of Haptic Online Reviews on Consumer Decision Making (abstract) PRESENTER: Shabnam Azimi
10:45	Tai Anh Kieu (Ho Chi Minh City Open University, Viet Nam) From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience (abstract)
11:00	David Gilliam (University of Arkansas at Little Rock, United States) Consumers’ Perceptions of Stories Told by Retail Service Providers (abstract)

10:30-12:00 Session 6.3: Experiential and Event Marketing

Chair:

Yu-Shan Sandy Huang (Texas A&M University, Corpus Christi, USA, United States)

Location: Marbella

10:30	Sou Veasna (Royal University of Phnom Penh (RUPP), Cambodia) Uk Channveasna (Royal University of Phnom Penh (RUPP), Cambodia) Phou Sambath (Royal University of Phnom Penh (RUPP), Cambodia) Leap Sovannaroth (Royal University of Phnom Penh (RUPP), Cambodia) The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience (abstract) PRESENTER: Uk Channveasna
10:45	Amjad Abu Elsamen (Zayed University, UAE) Anestis Fotiadis (Sharjah University, UAE) Saifeddin Al-Imamy (Zayed University, UAE) Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge (abstract) PRESENTER: Amjad Abu Elsamen
11:00	Ioannis Assiouras (Institute of Sustainable Business and Organizations – Sciences and Humanities Confluence Research Center, France) Dimitrios Buhalis (Bournemouth University, UK) Antonios Giannopoulos (International Hellenic University, Greece) Eleni Mavragani (University of Macedonia, Greece) Virtual Reality and Travel Inspiration (abstract) PRESENTER: Ioannis Assiouras
11:15	James Boles (University of North Carolina at Greensboro, United States) Erick Byrd (University of North Carolina at Greensboro, United States) Chantell LaPan (University of North Carolina at Greensboro, United States) Sara MacSween (University of North Carolina at Greensboro, United States) Jiangang Hunag (University of North Carolina at Greensboro, United States) Experience Mavens: Influential Consumers and Experiential Product Marketing (abstract) PRESENTER: James Boles

10:30-12:00 Session 6.4: Increasing Consumer and Societal Well-being though Policy and Entrepreneurship

Chair:

Mona Sinha (Kennesaw State University, USA, United States)

Location: Anastasia

10:30	Aranzazu Gaztelumendi (ESSCA School of Management, France) Richard Huaman (EM Strasbourg, France) Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences (abstract) PRESENTER: Aranzazu Gaztelumendi
10:45	Andrew Bryant (University of North Carolina Wilmington - Cameron School of Business, United States) Lendie Follett (Drake University - Zimpleman College of Business, United States) Daniel Beck (Des Moines Area Religious Council, United States) Bryan Schlotterbeck (Drake University - Zimpleman College of Business, United States) Variety in Food Pantry Client Choices: One Size Does Not Fit All (abstract) PRESENTER: Andrew Bryant
11:00	Jean-Damien Grassias (Laboratoire LEGO : University of South Brittany, France) Yolande Piris (Laboratoire LEGO : University of South Brittany, France) The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior (abstract) PRESENTER: Jean-Damien Grassias
11:15	Mona Sinha (Kennesaw State University, United States) Gayathri Sampath (Krea University, India) Monica Nandan (Kennesaw State University, United States) Marissa Kaloga (University of Otago, New Zealand) Folahan Ayeni (Kennesaw State University, United States) Role of Embededdness on Women Social Entrepreneurs: A Four Country Study (abstract) PRESENTER: Mona Sinha

10:30-12:00 Session 6.5: Does Marketing Have a Role in Inclusivity and Social Justice Causes?

Chair:

Kelly Cowart (University of South Florida, United States)

Location: Majorca

10:30	Kelly Cowart (University of South Florida, United States) Aihui Ding (University of South Florida, United States) Grown-ish: Marketing’s Role in the Adultification of Girls (abstract) PRESENTER: Kelly Cowart
10:45	Aurélia Gorret (IÉSEG School of Management, France) Vassilis Dalakas (California State University San Marcos, United States) Joanna Melancon (Western Kentucky University, United States) Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause (abstract) PRESENTER: Vassilis Dalakas
11:00	Kelly Cowart (University of South Florida, United States) Philip Trocchia (University of South Florida, United States) Phillip Wagner (William & Mary, United States) Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging (abstract) PRESENTER: Kelly Cowart
11:15	Yan Liang (Bournemouth University, UK) Jack Cooper (Bournemouth University, UK) An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns (abstract) PRESENTER: Yan Liang

10:30-12:00 Session 6.6: Mary Kay Dissertation Competition

Chairs:

Clay Voorhees (University of Alabama, United States)
Paul Fombelle (Northeastern University, United States)
Yany Grégoire (HEC Montréal, Canada)

Location: Brickell

10:30	Giovanni Luca Cascio Rizzo (LUISS GUIDO CARLI UNIVERSITY, Italy) What Drives Influencer’s Impact? (abstract)
10:45	Felipe M. Affonso (Oklahoma State University, United States) Marketing by Design: The Influence of Perceptual Structure on Brand Performance (abstract)
11:00	Yeseul Kim (University of Sussex, UK) Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters (abstract)

10:30-12:00 Session M2: AMS Review Editorial Review Board Meeting

Location: Tuttle

12:00-13:30 Awards Luncheon

Location: Country Club Ballroom

13:30-15:00 Session 7.1: Dark Side of Consumer Behavior

Chair:

Monika Kukar-Kinney (University of Richmond, United States)

Location: Prado

13:30	Giovanni Visentin (INCAE Business School, Costa Rica) Elena Fumagalli (INCAE Business School, Costa Rica) Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency (abstract) PRESENTER: Giovanni Visentin
13:45	Axelle Dorisse (LouRIM - UCLouvain, Belgium) Béatrice Parguel (Université Paris Dauphine - CNRS, Belgium) Karine Charry (LouRIM - UCLouvain, Belgium) Causes, Consequences and Solutions to Food Consumption Confusion (abstract) PRESENTER: Axelle Dorisse
14:00	Monika Kukar-Kinney (University of Richmond, United States) Mateja Kos Koklic (University of Ljubljana, Slovenia) Irena Vida (University of Ljubljana, Slovenia) Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being (abstract) PRESENTER: Monika Kukar-Kinney

13:30-15:00 Session 7.2: Beyond the Screens in Social Media and Live Streaming

Chair:

Padmini Simhan (Virginia Commonwealth University, United States)

Location: Aragon

13:30	Shaoling Katee Zhang (University of North Carolina at Wilmington, United States) Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling? (abstract)
13:45	Fan Wang (Saint Louis University, United States) Xixi Li (Saint Louis University, United States) Mark Arnold (Saint Louis University, United States) Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops (abstract) PRESENTER: Fan Wang
14:00	Michele Girotto (Universitat de Barcelona, Spain) Fatema Kawaf (University of Greenwich, UK) Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping (abstract) PRESENTER: Michele Girotto
14:15	Padmini Simhan (Virginia Commonwealth University, United States) Suzanne Makarem (Virginia Commonwealth University, United States) Consumer Perceptions of TikTok’s Influence on the Music Industry (abstract) PRESENTER: Padmini Simhan

13:30-15:00 Session 7.3: Managing B2B Relationships and Challenges

Chair:

Yumeng Zhang (University of Liverpool, UK)

Location: Marbella

13:30	Vincent Jeseo (Rowan University, United States) Matthew Lastner (UNC Wilmington, United States) Nina Krey (Rowan University, United States) A Bibliometric Assessment of B2B Relationship Disruptions (abstract) PRESENTER: Vincent Jeseo
13:45	Wenting Wang (University of Glasgow, UK) Anna Morgan-Thomas (University of Glasgow, UK) John Finch (University of Glasgow, UK) Social Media and B2B Buyer and Seller Relationships (abstract) PRESENTER: Wenting Wang
14:00	Flevy Lasrado (UOWD, UAE) Munyar Nyadzayo (/uowd, UAE) Rethinking the Relationship Quality Dimensions in B2B: Introducing Tap Model (abstract) PRESENTER: Munyar Nyadzayo
14:15	Kunal Swani (Wright State University, United States) Lauren Labrecque (University of Rhode Island, United States) Ereni Markos (Suffolk University, United States) B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss (abstract) PRESENTER: Kunal Swani

13:30-15:00 Session 7.4: Technological Advances and their Impact on Advertising Efficacy

Chair:

Zahra Booyavi (Rutgers University, United States)

Location: Anastasia

13:30	Valerio Stallone (ZHAW, Switzerland) Martin Wetzels (EDHEC Business School, France) Dominik Mahr (Maastricht University, Netherlands) Michael Klaas (ZHAW, Switzerland) Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space (abstract) PRESENTER: Valerio Stallone
13:45	Sukaran Thakur (MICA, India) Ruchi Tewari (MICA, India) Suresh Malodia (MICA, India) Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability (abstract) PRESENTER: Ruchi Tewari
14:00	Zahra Booyavi (Rutgers University, United States) Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns (abstract)

13:30-15:00 Session 7.5: Evolving Research Methods: Adapting to AI and New Empirical Approaches

Chair:

Marko Sarstedt (Ludwig-Maximilians-University Munich, Germany)

Location: Majorca

13:30	Melanie Richards (East Tennessee State University, United States) Trena Paulus (East Tennessee State University, United States) AI-Evolved Research Methods: Considerations and Consequences (abstract) PRESENTER: Melanie Richards
13:45	Sarah Selinka (DHBW Baden-Württemberg Stuttgart, Germany) Maximilian Schwing (DHBW Baden-Württemberg Stuttgart, Germany) Vanessa Reit (DHBW Baden-Württemberg Stuttgart, Germany) Gabriel Yuras (DHBW Baden-Württemberg Stuttgart, Germany) User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach (abstract) PRESENTER: Gabriel Yuras
14:00	Benjamin D. Liengaard (Aarhus University, Denmark) Jan-Michael Becker (BI Norwegian Business School, Norway) Mikkel Bennedsen (Aarhus University, Denmark) Phillip Heiler (Aarhus University, Denmark) Luke N. Taylor (Aarhus University, Denmark) Christian M. Ringle (Hamburg University of Technology, Germany) Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach (abstract) PRESENTER: Jan-Michael Becker

13:30-15:00 Session S3: Meet the Editors II

Steve Vargo, AMS Review

Charles and Stephanie Noble, Journal of the Academy of Marketing Science

Greg Marshall, European Journal of Marketing

Jisu Huh, Journal of Advertising

Colin Campbell, Journal of Advertising Research

Jaqueline Eastman, Journal of Consumer Behavior

Claudia Townsend, Journal of Marketing Research

Chair:

James Boles (University of North Carolina at Greensboro, United States)

Location: Granada Ballroom

15:00-15:30 Refreshment Break

Location: Alhambra Ballroom

15:30-17:00 Session 8.1: Special Session: Livestream Commerce in AI-Powered Digital and Virtual Worlds

Chair:

Fatema Kawaf (University of Greenwich, UK)

Location: Prado

15:30

Fatema Kawaf (University of Greenwich, UK)
Michele Girotto (Universitat de Barcelona, Spain)

Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms (abstract)

PRESENTER: Fatema Kawaf

15:30-17:00 Session 8.2: AI and Service Failure

Chair:

Shivam Agarwal (Florida international university, United States)

Location: Aragon

15:30	Aude Rychalski (ESSCA School of Management, France) Helena V González-Gómez (NEOMA Business School, France) Sarah Hudson (Rennes School of Business, France) That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology (abstract) PRESENTER: Aude Rychalski
15:45	Adriane Freitag (Center for Consumer Insight & Retail Excellence, Muenster School of Business, Germany) Carmen-Maria Albrecht (Center for Consumer Insight & Retail Excellence, Muenster School of Business, Germany) Human and Chatbot Agents in Online Service Recovery (abstract) PRESENTER: Carmen-Maria Albrecht
16:00	Sarah Alanazi (University of Strathclyde, UK) Graeme McLean (University of Strathclyde, UK) Hyoje Kim (University of Strathclyde, UK) The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent (abstract) PRESENTER: Sarah Alanazi
16:15	Shivam Agarwal (Florida international university, United States) Todd Haderlie (Florida International University, United States) Kaan Canayaz (Florida International University, United States) Jaehoon Lee (Florida International University, United States) How does Service Failure Agent (Human versus Robot) Affect Negative WOM (abstract) PRESENTER: Shivam Agarwal

15:30-17:00 Session 8.3: Digital Dynamics and Dilemmas: Influence, Deception, and Adolescents

Chair:

Mark Groza (University of Idaho, United States)

Location: Marbella

15:30	Kuldeep Brahmbhatt (Assistant Professor, Symbiosis Institute of Media and Communication, Symbiosis International University, India) Subhalakshmi Bezbaruah (PhD Student, Department of Advertising & PR, College of Communication Arts & Sciences, Michigan State University, United States) Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing (abstract) PRESENTER: Kuldeep Brahmbhatt
15:45	Lina Nasr (Loughborough University, UK) Sahar Mousavi (Loughborough University, UK) Nina Michaelidou (Loughborough University, UK) Klaudia Magdalena Kania (Loughborough University, UK) Virtual Influencers and Their Impact on Followers' Well-Being (abstract) PRESENTER: Klaudia Magdalena Kania
16:00	Mark Groza (University of Idaho, United States) Jaclyn Crawford (Northern Illinois University, United States) Mya Groza (University of Idaho, United States) Louis Zmich (University of Tampa, United States) Sue Hasbrouck (University of Idaho, United States) Service Providers Use of Influence Tactics and Online Reviews (abstract) PRESENTER: Mark Groza
16:15	Andrea Wetzler (Toulouse School of Management, University of Toulouse Capitole 1, France) Andreas Munzel (Toulouse School of Management, University of Toulouse Capitole 1, France) Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism (abstract) PRESENTER: Andrea Wetzler

15:30-17:00 Session 8.4: Top Management Strategies

Chair:

Hyunju Shin (Kennesaw State University, United States)

Location: Anastasia

15:30	Kyung-Ah Byun (The University of Texas at Tyler, United States) The Effects of Consumer Orientation on Digital Transformation: The Role of Marketing Experiences of Top Management Team (abstract)
15:45	Jessica Zeiss (Ball State University, United States) Value Normalization through Demanding Politics: New Megamarketing Strategy (abstract)
16:00	Laura Breaux (IAE - University of Perpignan Via Domitia, France) Olga Goncalves (IAE - University of Perpignan Via Domitia, France) Camille Lacan (IAE - University of Perpignan Via Domitia, France) Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building (abstract) PRESENTER: Laura Breaux
16:15	Hyunju Shin (Kennesaw State University, United States) Kyoungmi Kim (University of Wisconsin Eau-Claire, USA, United States) Daewoung Choi (University of Washington Bothell, United States) Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation (abstract) PRESENTER: Hyunju Shin

15:30-17:00 Session 8.5: Retailing Operations and Opportunities

Chair:

Cordula Cerha (WU - Vienna University of Economics and Business, Austria)

Location: Majorca

15:30	Navid Bahmani (Rowan University, United States) Amit Bhatnagar (University of Wisconsin-Milwaukee, United States) Minakshi Trivedi (Texas Christian University, United States) Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms (abstract) PRESENTER: Navid Bahmani
15:45	Imed Ben Nasr (Excelia, La Rochelle, France, France) Kerry Manis (New Mexico State University, United States) Claudia-Roxana Rusu (ESSCA School of Management, Bordeaux, France, France) Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics (abstract) PRESENTER: Kerry Manis
16:00	Cordula Cerha (WU - Vienna University of Economics and Business, Austria) Robert Zniva (Salzburg University of Applied Sciences, Austria) Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness (abstract) PRESENTER: Cordula Cerha

15:30-17:00 Session S4: Theory Forum: Theories of Sustainability

Chairs:

Mark Peterson (University of Wyoming, United States)
Julia Fehrer (University of Auckland, Australia)
Steve Vargo (University of Oklahoma, United States)

Location: Granada Ballroom

17:00-18:00 Session SPS: AMS Announcing Sparks!

A special introduction of a new offering from AMS that ties directly to the AMS mission.

Chairs:

Jean-Luc Herrmann (University of Lorraine, France)
Barry Babin (Ole Miss Business School, United States)

Location: Granada Ballroom

18:00-19:00 AMS Reception

Location: Country Club Courtyard

Friday, May 24th

View this program: with abstracts session overview talk overview

07:30-08:30 Doctoral Consortium Breakfast

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

08:00-17:00 Registration

Location: Alhambra Ballroom

08:30-10:00 Session 9.1: Special Session: Research Opportunities in Self-Regulation: The Challenges Facing Marketing

Chairs:

Linda Ferrell (Auburn University, United States)
Oc Ferrell (Auburn University, United States)

Location: Prado

08:30

Oc Ferrell (Auburn University, United States)
Linda Ferrell (Auburn University, United States)
Gary Huggins (Direct Selling Education Foundation, United States)
Peter Marinello (BBB National Programs, United States)
Robert Peterson (The University of Texas at Austin, United States)

Research Opportunities in Self-Regulation: The Challenges Facing Marketing (abstract)

PRESENTER: Linda Ferrell

08:30-10:00 Session 9.2: AI, Big Data, and Crowdfunding

Chair:

Sunil Erevelles (University of North Carolina at Charlotte, United States)

Location: Aragon

08:30	Fereshteh Zihagh (Texas State University, United States) Masoud Moradi (Texas State University, United States) Vishag Badrinarayanan (Texas State University, United States) Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns (abstract) PRESENTER: Fereshteh Zihagh
08:45	Jingjing Amber He (The University of Texas at Arlington, United States) Yiyi Li (The University of Texas at Arlington, United States) The Effects of Poster Design on Movie Box Office Performance (abstract) PRESENTER: Jingjing Amber He
09:00	Sunil Erevelles (University of North Carolina at Charlotte, United States) Erin Erevelles (GeneBlock LLC, United States) Maanasi Bulusu (Brown University, United States) Rosemary Latham (University of North Carolina at Charlotte, United States) The Evolving Blockchain Marketplace (abstract) PRESENTER: Sunil Erevelles

08:30-10:00 Session 9.3: Technology, Product Adoption, and Decision-Making

Chair:

Bruce Huhmann (Virginia Commonwealth University, United States)

Location: Marbella

08:30	Vincent Favarin (Université Toulouse Capitole - TSMR, France) Ekaterina Gridasova (Université Toulouse Capitole, France) Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots (abstract) PRESENTER: Vincent Favarin
08:45	Maximilian Schwing (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Sarah Selinka (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Vanessa Reit (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Marc Kuhn (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Gabriel Yuras (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany) Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience (abstract) PRESENTER: Gabriel Yuras
09:00	Xinge Li (Drexel University, United States) Jintao Zhang (Texas A&M International University, United States) Yanliu Huang (Drexel University, United States) How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference (abstract) PRESENTER: Xinge Li
09:15	Yeonjae Choi (Saint Louis University, United States) Mark Arnold (Saint Louis University, United States) Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus (abstract) PRESENTER: Yeonjae Choi

08:30-10:00 Session 9.4: Consumer Behavior in the Digital Age

Chair:

Juliann Allen (Nicholls State University, United States)

Location: Anastasia

08:30	Jessica Felix Martinez (University of Southern Indiana, United States) Sabinah Wanjugu (University of Southern Indiana, United States) Product Value Perceptions in Retailer vs Reseller Settings (abstract) PRESENTER: Jessica Felix Martinez
08:45	Sanjeev Tripathi (IIM Indore, India) Varsha Jain (MICA, India) Jatin Pandey (IIM Indore, India) John Ford (Strome College of Business, Old Dominion University, USA, United States) Damini Goyal Gupta (MICA School of Ideas, Ahmedabad, India) Digital Consumption Value Scale: Construction, Validation, and Generalization (abstract) PRESENTER: Varsha Jain
09:00	Dipayan Biswas (University of South Florida, United States) Annika Abell (University of Tennessee Knoxville, United States) Roger Chacko (OPG, United States) Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes (abstract) PRESENTER: Dipayan Biswas

08:30-10:00 Session 9.5: Frontiers in Marketing Education and Pedagogy

Chair:

Kenyatta Barber (University of Wisconsin Whitewater, United States)

Location: Majorca

08:30	Joanna Krywalski-Santiago (Universidade de Lisboa - ISEG, Portugal) Maria Teresa Borges-Tiago (University of the Azores, Portugal) Beatriz Casais (University of Minho, Portugal) Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT? (abstract) PRESENTER: Joanna Krywalski-Santiago
08:45	Flevy Lasrado (UOWD, UAE) Fostering Inclusion and Experiential Learning in Marketing Education: The Incubator Model for WIL Industry Partnerships (abstract)
09:00	Wendy Gillis (University of North Florida, United States) Kim Bynum (Flagler College, United States) Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model (abstract) PRESENTER: Wendy Gillis
09:15	Kenyatta Barber (University of Wisconsin Whitewater, United States) Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education Institutions (abstract)

08:30-08:45 Session DC1: Doctoral Consortium 1

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

09:00-10:00 Session DC2: Doctoral Consortium 2

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

10:00-10:30 Refreshment Break

Location: Alhambra Ballroom

10:00-11:30 Session DC3: Doctoral Consortium 3

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

10:30-12:00 Session 10.1: Influence Evolving: AI, Trust, and Verification

Chair:

Neda Mossaei (California state university los angeles, United States)

Location: Prado

10:30	Yiwen Chen (San Francisco State University, United States) Li Chen (Suffolk University, United States) The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos (abstract) PRESENTER: Yiwen Chen
10:45	Juha Munnukka (University of Jyväskylä, Finland) Ekaterina Ivanova (University of Jyväskylä, Finland) Jana Bowden (Macquarie University, Australia) Vilma Luoma-Aho (University of Jyväskylä, Finland) Engaging with AI Virtual Influencers and Impact on Trust (abstract) PRESENTER: Juha Munnukka
11:00	Ali Soltaninejad (University of Alabama, United States) Yoonsun Jeong (University of Texas at El Paso, United States) Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing (abstract) PRESENTER: Ali Soltaninejad
11:15	Mehrnoosh Reshadi (california state university fullerton, United States) Neda Mossaei (California state university los angeles, United States) From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation (abstract) PRESENTER: Mehrnoosh Reshadi

10:30-12:00 Session 10.2: Contemporary Issues in Pricing and Price Discounts

Chair:

Monika Kukar-Kinney (University of Richmond, United States)

Location: Aragon

10:30	Wenting Zhong (Bentley University, United States) Lan Xia (Bentley University, United States) The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners (abstract) PRESENTER: Wenting Zhong
10:45	Jintao Zhang (Texas A&M International University, United States) After $50 off? Effect of Discount Framing on Deceptiveness (abstract)
11:00	Ashley Young (University of Fribourg, Switzerland) Lea Grivel (University of Fribourg, Switzerland) Silke Bambauer-Sachse (University of Fribourg, Switzerland) Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust (abstract) PRESENTER: Ashley Young
11:15	Xiao Ling (Central Connecticut State University, United States) Sourav Ray (University of Guelph, Canada) Daniel Levy (BarIlan University, Israel) Ripples in the Price Spectrum: Strategic Intent (abstract) PRESENTER: Xiao Ling

10:30-12:00 Session 10.3: Deciphering Digital Consumption

Chair:

Suzanne Makarem (Virginia Commonwealth University, United States)

Location: Marbella

10:30	Moldir Moldagaliyeva (Michigan State University, United States) Saleem Alhabash (Michigan State University, United States) Patricia Huddleston (Michigan State University, United States) Anastasia Kononova (Michigan State University, United States) Heijin Lee (Michigan State University, United States) Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study (abstract) PRESENTER: Moldir Moldagaliyeva
10:45	Chrysostomos Apostolidis (Durham University, UK) Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self (abstract)
11:00	Monica Hernandez (Texas Lutheran University, United States) Lorelei Ortiz (St. Edward's University, United States) Carol Portillo (St. Edward's University, United States) A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives (abstract) PRESENTER: Monica Hernandez

10:30-12:00 Session 10.4: The (Neglected) Role of the Sales Manager and Sales Ethics

Chair:

Edward Nowlin (Kansas State University, United States)

Location: Anastasia

10:30	Deva Rangarajan (IESEG School of Management, France) Franziska Hüls (FOM Hochschule, Germany) Jorg Westphal (FOM Hochschule, Germany) Vishag Badrinarayanan (Texas State University, United States) Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework (abstract) PRESENTER: Deva Rangarajan
10:45	Pramod Iyer (Kennesaw State University, United States) Atanas Nik Nikolov (Kennesaw State University, United States) Stefan Sleep (Kennesaw State University, United States) Jennifer Hutchins (Kennesaw State University, United States) Brad Eskridge (Bradley University, United States) Technology Adoption and Sales Team Performance: The Role of Organizational Agility (abstract) PRESENTER: Stefan Sleep
11:00	Christopher A. Nelson (Elon University, United States) Tim Norvell (Elon University, United States) Proactive Salesperson Relationship Recovery (abstract) PRESENTER: Christopher A. Nelson
11:15	Edward Nowlin (Kansas State University, United States) Doug Walker (Kansas State University, United States) Dawn Deeter (Kansas State University, United States) Sales Team Ethical Training and Team Knowledge Sharing (abstract) PRESENTER: Edward Nowlin

10:30-12:00 Session 10.5: Brand Management: Driving Consumer Perceptions

Chair:

César Zamudio (Virginia Commonwealth Universitty, United States)

Location: Majorca

10:30	Angeliki Kalogeraki (University of Mannheim, Germany) Sabine Kuester (University of Mannheim, Germany) Ludwig Bstieler (University of New Hampshire, United States) Consumer Perceptions of Sustainable Product Innovations (abstract) PRESENTER: Angeliki Kalogeraki
10:45	Gaki Wangmo (Macquarie University, Sydney, Australia, Australia) Rico Piehler (Macquarie University, Sydney, Australia, Australia) Chris Baumann (Macquarie University, Sydney, Australia, Australia) Customer-Based Brand Competitiveness: A Scale Development (abstract) PRESENTER: Rico Piehler
11:00	Juliann Allen (Nicholls State University, United States) Sabinah Wanjugu (University of Southern Indiana, United States) The Effect of Founder Product Usage on Perceived Authenticity (abstract) PRESENTER: Juliann Allen
11:15	Sergio Andrés Osuna Ramírez (Universidad EIA, Colombia) Cleopatra Veloutsou (University of Glasgow, UK) Anna Morgan-Thomas (University of Glasgow, UK) Drivers and Outcomes of Brand Polarization for Airlines Brands (abstract) PRESENTER: Sergio Andrés Osuna Ramírez

10:30-12:00 Session S5: Special Session: Crafting Relevant Research for JAMS

Panelists:

Dipayan Biswas, University of South Florida

Riley Krotz, Florida State University

Martin Wetzels, EDHEC, France

Chairs:

Stephanie Noble (University of Tennessee, United States)
Charles Noble (University of Tennessee, United States)

Location: Granada Ballroom

11:30-12:30 Session DC4: Doctoral Consortium 4

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

12:00-13:30 Lunch

*On your own*

12:00-13:30 Session M3: AMS Board of Governors Meeting

Location: Brickell

12:30-14:00 Doctoral Consortium Lunch

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

13:30-15:00 Session 11.1: Special Session: Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior

Chair:

Debra Zahay (St. Edward's University, United States)

Location: Prado

13:30

Debra Zahay (St. Edward's University, United States)
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Angeline Close Scheinbaum (Clemson University, United States)
Kesha Coker (Ball State University, United States)
T. Andrew Poehlman (Clemson University, United States)

Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior (abstract)

PRESENTER: Debra Zahay

13:30-15:00 Session 11.2: Sustainability, CSR, and Mindfulness

Chair:

Lauren Drury (University of Wisconsin-Whitewater, United States)

Location: Aragon

13:30	Hilal Özen (Trakya University, Turkey) Ayşe Betül Avtepe (Trakya University, Turkey) Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market (abstract) PRESENTER: Hilal Özen
13:45	Mahnaz Mansoor (Hamdard University Islamabad Campus, Pakistan) Justin Paul (University of Puerto Rico, San Juan, PR, USA, United States) Shahzad Afzal Kayani (Hamdard University, Pakistan) Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility (abstract) PRESENTER: Justin Paul
14:00	Tessa Garcia-Collart (University of Missouri-St Louis, United States) Ellen Campos Sousa (Gardner-Webb University, United States) The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students (abstract) PRESENTER: Ellen Campos Sousa
14:15	Lauren Drury (University of Wisconsin-Whitewater, United States) Elizabeth McDougal (Louisiana State University, United States) Self- vs. Other-Benefit Appeals in Sustainable Messaging (abstract) PRESENTER: Lauren Drury

13:30-15:00 Session 11.3: Interacting with Advanced Service Technologies

Chair:

Zahra Pourabedin (Shepherd University, United States)

Location: Marbella

13:30	Martin Wetzels (EDHEC Business School, France) Ruud Wetzels (Radboud University, Netherlands) Dhruv Grewal (Babson College, United States) Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review (abstract) PRESENTER: Martin Wetzels
13:45	Tripat Gill (Wilfrid Laurier University, Canada) Chatura Ranaweera (Wilfrid Laurier University, Canada) Ammara Mahmood (Wilfrid Laurier University, Canada) Ali Anwar (James Madison University, United States) When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability (abstract) PRESENTER: Ali Anwar
14:00	Nathan Warren (BI Norwegian Business School, Norway) Sara Hanson (University of Richmond, United States) Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses (abstract) PRESENTER: Sara Hanson
14:15	Zahra Pourabedin (Shepherd University, United States) Services Robots Adoption in Hotels (abstract)

13:30-15:00 Session 11.4: Transformative Marketing

Chair:

Selina L. Strobel (Université Toulouse 1 Capitole - Toulouse School of Management-Research, CNRS, France)

Location: Anastasia

13:30	Carolin Bimmermann (RWTH Aachen University, Germany) Denise Fischer-Kreer (University of Bonn, Germany) Malte Brettel (RWTH Aachen University, Germany) Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition? (abstract) PRESENTER: Carolin Bimmermann
13:45	Batul Abu Qdairi (University of Bristol, United States) Eleonora Pantano (University of Bristol, UK) Ana Javornik (University of Bristol, UK) A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges (abstract) PRESENTER: Batul Abu Qdairi
14:00	Selina L. Strobel (Université Toulouse 1 Capitole - Toulouse School of Management-Research, CNRS, France) Lars Meyer-Waarden (Université Toulouse 1 Capitole - Toulouse School of Management-Research, CNRS, France) Marc Kuhn (Baden-Württemberg Cooperative State University - DHBW Stuttgart, Germany) Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes (abstract) PRESENTER: Selina L. Strobel
14:15	Arturo Vasquez (University of Texas Rio Grande Valley, United States) Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations (abstract)

13:30-15:00 Session 11.5: Technology and Hospitality Marketing

Chair:

Weikang Kao (Harrisburg University of Science and Technology, United States)

Location: Majorca

13:30	Dimitrios Buhalis (Bournemouth University, UK) Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism (abstract)
13:45	Wei-Kang Kao (Harrisburg University of Science and Technology, United States) Yueying He (Oklahoma State University, United States) Willie Tao (Oklahoma State University, United States) Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention (abstract) PRESENTER: Wei-Kang Kao
14:00	Willie Tao (Oklahoma State University, United States) Weikang Kao (Harrisburg University of Science and Technology, United States) Yan Cao (Oklahoma State University, United States) Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders (abstract) PRESENTER: Willie Tao

14:00-15:00 Session DC5: Doctoral Consortium 5

*Only for registered participants of the Doctoral Consortium.*

Location: Tuttle

15:00-15:30 Refreshment Break

Location: Alhambra Ballroom

15:30-17:00 Session 12.1: Consumer Interactions in Retail and Services

Chair:

Kevin Giang Barrera (Georgia State University, United States)

Location: Prado

15:30	Tamara Masters (University of Utah, United States) Arul Mishra (University of Utah, United States) Himanshu Mishra (University of Utah, United States) Bill Moore (University of Utah, United States) Point-of-Purchase Advertising: Influential Factors on Sales (abstract) PRESENTER: Tamara Masters
15:45	Kevin Giang Barrera (Georgia State University, United States) Denish Shah (Georgia State University, United States) Managing the Customer Experience in Overcrowded Service Settings (abstract) PRESENTER: Kevin Giang Barrera
16:00	Naeem Akhtar (University of Engineering and Technology, Pakistan) Tahir Islam (Leeds Trinity University, UK) Huda Khan (Aberdeen University, UK) Sharma Anshuman (Ajman University, UAE) Muhammad Shujaat Mubarik (Heriot-Watt University, UK) Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms? (abstract) PRESENTER: Muhammad Shujaat Mubarik

15:30-17:00 Session 12.2: AI and Technology in Decision Making and Finance

Chair:

Hannah Marriott (Cardiff University, UK)

Location: Aragon

15:30	Amrita Dey (University of Denver, United States) Tianyu Gu (University of Utah, United States) Stephen Carson (University of Utah, United States) Leveraging AI to Frame Prosocial Products for Crowdfunding Success (abstract) PRESENTER: Amrita Dey
15:45	Yaqiu Li (ESCP business school, France) Lorena Blasco-Arcas (ESCP business school, Spain) Hsin-Hsuan Meg Lee (ESCP business school, UK) Computer Vision in Branding: Conceptualization, Typology, and Future Agenda (abstract) PRESENTER: Yaqiu Li
16:00	Hannah Marriott (Cardiff University, UK) Kirsten Cowan (University of Edinburgh, UK) Let me Consult my E-Travel Agent: Use of AI for Travel Planning (abstract) PRESENTER: Hannah Marriott

15:30-17:00 Session 12.3: Resolving Contemporary Issues in Branding

Chair:

Hua Chang (Towson University, United States)

Location: Marbella

15:30	Xinyu Dong (Yantai University, China) Cleopatra Veloutsou (University of Glasgow, UK) Anna Morgan-Thomas (University of Glasgow, UK) Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes (abstract) PRESENTER: Cleopatra Veloutsou
15:45	Kunal Swani (Wright State University, United States) Lauren Labrecque (University of Rhode Island, United States) Ereni Markos (Suffolk University, United States) George Milne (University of Massachusetts - Amherst, United States) Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement (abstract) PRESENTER: Kunal Swani
16:00	Anna Weber (DHBW Center for Advanced Studies, Germany) Ramona Mauch (DHBW Center for Advanced Studies, Germany) Marc Kuhn (Duale Hochschule Baden-Württemberg Stuttgart, Germany) It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance (abstract) PRESENTER: Anna Weber
16:15	Hua Chang (Towson University, United States) Lingling Zhang (Towson University, United States) Consumer Responses to Brand Customization on the Internet (abstract) PRESENTER: Hua Chang

15:30-17:00 Session 12.4: Employee Motivation and Satisfaction in the Organizational Frontlines

Chair:

Lisa Beeler (Clemson University, United States)

Location: Anastasia

15:30	Lisa Beeler (Clemson University, United States) Bruno Lussier (HEC Montreal, Canada) Johannes Habel (University of Houston, United States) Roland Kassemeier (The University of Warwick, UK) Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers (abstract) PRESENTER: Lisa Beeler
15:45	Melanie Bowen (Justus-Liebig University Giessen, Germany) Leslie Shum (Technische Hochschule Mittelhessen, Germany) “Dark” Traits and Their Effect on Motivational Strivings (abstract) PRESENTER: Melanie Bowen
16:00	Myriam Bellaouaied (University of West England - Bristol, UK) Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction (abstract)
16:15	Cassandra Davis (Wayne State University, United States) Carla Childers (Bellarmine University, United States) Elyria Kemp (University of New Orleans, United States) Mcdowell Porter (California State University, Fresno, United States) The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness (abstract) PRESENTER: Cassandra Davis