Program for Friday, May 24th: Talk View

PROGRAM FOR FRIDAY, MAY 24TH: TALK VIEW

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View: with abstracts session overview

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

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16:30

17:00

17:30

18:00

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21:30

07:30-08:30 Doctoral Consortium Breakfast

08:00-17:00 Registration

08:30-10:00

Research Opportunities in Self-Regulation: The Challenges Facing Marketing

Oc Ferrell, Linda Ferrell, Gary Huggins, Peter Marinello, Robert Peterson

08:30-08:45

Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns

Fereshteh Zihagh, Masoud Moradi, Vishag Badrinarayanan

08:45-09:00

The Effects of Poster Design on Movie Box Office Performance

Jingjing Amber He, Yiyi Li

09:00-09:15

The Evolving Blockchain Marketplace

Sunil Erevelles, Erin Erevelles, Maanasi Bulusu, Rosemary Latham

08:30-08:45

Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots

Vincent Favarin, Ekaterina Gridasova

08:45-09:00

Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User

Maximilian Schwing, Sarah Selinka, Vanessa Reit, Marc Kuhn, Gabriel Yuras

09:00-09:15

How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference

Xinge Li, Jintao Zhang, Yanliu Huang

09:15-09:30

Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus

Yeonjae Choi, Mark Arnold

08:30-08:45

Product Value Perceptions in Retailer vs Reseller Settings

Jessica Felix Martinez, Sabinah Wanjugu

08:45-09:00

Digital Consumption Value Scale: Construction, Validation, and Generalization

Sanjeev Tripathi, Varsha Jain, Jatin Pandey, John Ford, Damini Goyal Gupta

09:00-09:15

Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes

Dipayan Biswas, Annika Abell, Roger Chacko

08:30-08:45

Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT?

Joanna Krywalski-Santiago, Maria Teresa Borges-Tiago, Beatriz Casais

08:45-09:00

Fostering Inclusion and Experiential Learning in Marketing Education: The Incubator Model for WIL Industry

Flevy Lasrado

09:00-09:15

Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model

Wendy Gillis, Kim Bynum

09:15-09:30

Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education

Kenyatta Barber

08:30-08:45 Doctoral Consortium 1

09:00-10:00 Doctoral Consortium 2

10:00-10:30 Refreshment Break

10:00-11:30 Doctoral Consortium 3

10:30-10:45

The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer

Yiwen Chen, Li Chen

10:45-11:00

Engaging with AI Virtual Influencers and Impact on Trust

Juha Munnukka, Ekaterina Ivanova, Jana Bowden, Vilma Luoma-Aho

11:00-11:15

Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer

Ali Soltaninejad, Yoonsun Jeong

11:15-11:30

From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content

Mehrnoosh Reshadi, Neda Mossaei

10:30-10:45

The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners

Wenting Zhong, Lan Xia

10:45-11:00

After $50 off? Effect of Discount Framing on Deceptiveness

Jintao Zhang

11:00-11:15

Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and

Ashley Young, Lea Grivel, Silke Bambauer-Sachse

11:15-11:30

Ripples in the Price Spectrum: Strategic Intent

Xiao Ling, Sourav Ray, Daniel Levy

10:30-10:45

Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country

M. Moldagaliyeva, S. Alhabash, P. Huddleston, A. Kononova, H. Lee

10:45-11:00

Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self

Chrysostomos Apostolidis

11:00-11:15

A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives

Monica Hernandez, Lorelei Ortiz, Carol Portillo

10:30-10:45

Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework

Deva Rangarajan, Franziska Hüls, Jorg Westphal, Vishag Badrinarayanan

10:45-11:00

Technology Adoption and Sales Team Performance: The Role of Organizational Agility

Pramod Iyer, Atanas Nik Nikolov, Stefan Sleep, Jennifer Hutchins, Brad Eskridge

11:00-11:15

Proactive Salesperson Relationship Recovery

Christopher A. Nelson, Tim Norvell

11:15-11:30

Sales Team Ethical Training and Team Knowledge Sharing

Edward Nowlin, Doug Walker, Dawn Deeter

10:30-10:45

Consumer Perceptions of Sustainable Product Innovations

Angeliki Kalogeraki, Sabine Kuester, Ludwig Bstieler

10:45-11:00

Customer-Based Brand Competitiveness: A Scale Development

Gaki Wangmo, Rico Piehler, Chris Baumann

11:00-11:15

The Effect of Founder Product Usage on Perceived Authenticity

Juliann Allen, Sabinah Wanjugu

11:15-11:30

Drivers and Outcomes of Brand Polarization for Airlines Brands

Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, Anna Morgan-Thomas

10:30-12:00 Special Session: Crafting Relevant Research for JAMS

11:30-12:30 Doctoral Consortium 4

12:00-13:30 Lunch

12:00-13:30 AMS Board of Governors Meeting

12:30-14:00 Doctoral Consortium Lunch

13:30-15:00

Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior

D. Zahay, J. Parker, A. Close Scheinbaum, K. Coker, T.A. Poehlman

13:30-13:45

Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market

Hilal Özen, Ayşe Betül Avtepe

13:45-14:00

Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social

Mahnaz Mansoor, Justin Paul, Shahzad Afzal Kayani

14:00-14:15

The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School

Tessa Garcia-Collart, Ellen Campos Sousa

14:15-14:30

Self- vs. Other-Benefit Appeals in Sustainable Messaging

Lauren Drury, Elizabeth McDougal

13:30-13:45

Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review

Martin Wetzels, Ruud Wetzels, Dhruv Grewal

13:45-14:00

When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability

Tripat Gill, Chatura Ranaweera, Ammara Mahmood, Ali Anwar

14:00-14:15

Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses

Nathan Warren, Sara Hanson

14:15-14:30

Services Robots Adoption in Hotels

Zahra Pourabedin

13:30-13:45

Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm

Carolin Bimmermann, Denise Fischer-Kreer, Malte Brettel

13:45-14:00

A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges

Batul Abu Qdairi, Eleonora Pantano, Ana Javornik

14:00-14:15

Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business

Selina L. Strobel, Lars Meyer-Waarden, Marc Kuhn

14:15-14:30

Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical

Arturo Vasquez

13:30-13:45

Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism

Dimitrios Buhalis

13:45-14:00

Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover

Wei-Kang Kao, Yueying He, Willie Tao

14:00-14:15

Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders

Willie Tao, Weikang Kao, Yan Cao

14:00-15:00 Doctoral Consortium 5

15:00-15:30 Refreshment Break

15:30-15:45

Point-of-Purchase Advertising: Influential Factors on Sales

Tamara Masters, Arul Mishra, Himanshu Mishra, Bill Moore

15:45-16:00

Managing the Customer Experience in Overcrowded Service Settings

Kevin Giang Barrera, Denish Shah

16:00-16:15

Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online

Naeem Akhtar, Tahir Islam, Huda Khan, Sharma Anshuman, Muhammad Shujaat Mubarik

15:30-15:45

Leveraging AI to Frame Prosocial Products for Crowdfunding Success

Amrita Dey, Tianyu Gu, Stephen Carson

15:45-16:00

Computer Vision in Branding: Conceptualization, Typology, and Future Agenda

Yaqiu Li, Lorena Blasco-Arcas, Hsin-Hsuan Meg Lee

16:00-16:15

Let me Consult my E-Travel Agent: Use of AI for Travel Planning

Hannah Marriott, Kirsten Cowan

15:30-15:45

Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community

Xinyu Dong, Cleopatra Veloutsou, Anna Morgan-Thomas

15:45-16:00

Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement

Kunal Swani, Lauren Labrecque, Ereni Markos, George Milne

16:00-16:15

It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology

Anna Weber, Ramona Mauch, Marc Kuhn

16:15-16:30

Consumer Responses to Brand Customization on the Internet

Hua Chang, Lingling Zhang

15:30-15:45

Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales

Lisa Beeler, Bruno Lussier, Johannes Habel, Roland Kassemeier

15:45-16:00

“Dark” Traits and Their Effect on Motivational Strivings

Melanie Bowen, Leslie Shum

16:00-16:15

Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees'

Myriam Bellaouaied

16:15-16:30

The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson

Cassandra Davis, Carla Childers, Elyria Kemp, Mcdowell Porter

15:30-16:15 Doctoral Consortium 6

16:15-17:00 Doctoral Consortium 7

18:00-19:00 President's Reception

19:00-21:30 President's Banquet