2024AMSAC: 2024 AMS ANNUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

A
academic job market	The do’S and don’ts of the Academic Job Market
Accountability	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
acquisition utility	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
Ad Novelty
Adaptability	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Adoption	Chatbots Autonomy during Interaction and Consumer Adoption
adult content consumption	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
Adultification	Grown-ish: Marketing’s Role in the Adultification of Girls
Advertising	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective Point-of-Purchase Advertising: Influential Factors on Sales
advertising effectiveness	Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad
Advertising technology	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
aesthetics	A Systematic Review of the Concept of Aesthetic Taste Redefining Consumer Aesthetic Taste as Practice
Affordance Lens	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping
Affordance Theory	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
AI	Research Opportunities in Self-Regulation: The Challenges Facing Marketing The Effects of Poster Design on Movie Box Office Performance Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method Artificial Intelligence in Salesperson Judgment and Decision Making Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey Creative Artificial Intelligence for Marketers: A Framework and Research Agenda AI-Evolved Research Methods: Considerations and Consequences AI vs Fake News: Bridging the Gap in User Acceptance Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI Leveraging Sales Engagement Applications in B2B Seller Companies Human Touch in AI-Enabled Marketing: Toward an Integrative Framework
AI adoption	Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
AI autonomy	Chatbots Autonomy during Interaction and Consumer Adoption
AI Consequences	AI-Evolved Research Methods: Considerations and Consequences
AI virtual influencer	Engaging with AI Virtual Influencers and Impact on Trust
AI-drive livestreaming
AI-driven live streaming	Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
AI-Generated Ads	Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability
Airbnb	Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building
Airline industry	Drivers and Outcomes of Brand Polarization for Airlines Brands
analytical capability	Are Marketing Analytics Capabilities more than a Cost of Competing?
and social policy
Anthropomorphism	Human and Chatbot Agents in Online Service Recovery AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences
Anti-counterfeit marketing	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
Anxiety	Mindfulness on Subjective Well-Being in the Age of Social Media The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Appropriateness	Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness
Archetypes	Consumers’ Perceptions of Stories Told by Retail Service Providers
Arousal	Virtual Reality and Travel Inspiration
artificial intelligence	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings Research Opportunities in Self-Regulation: The Challenges Facing Marketing The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey Creative Artificial Intelligence for Marketers: A Framework and Research Agenda An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework AI-Evolved Research Methods: Considerations and Consequences Let me Consult my E-Travel Agent: Use of AI for Travel Planning
Artistic experience	Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences
Assemblage theory	Chatbots Autonomy during Interaction and Consumer Adoption
assemblages	Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
assimilation	Point-of-Purchase Advertising: Influential Factors on Sales
Assortment size
Asymmetric Pricing	Ripples in the Price Spectrum: Strategic Intent
asymmetries	The Acceptance of Second-Hand Products as a Gift
athlete brand	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
attachment passion for themed-restaurant brand generational cohort	The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
attention	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
Attention Restoration Theory	Exploring the Influence of Bio-Sonic Retail Environments
Attitude	Services Robots Adoption in Hotels
attitude change	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
Attitude toward the brand	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
attribution theory	Consumer Perceptions of Sustainable Product Innovations
Augmented reality	Multisensory Design: Augmenting the Consumer Virtual Product Experience Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences
Authenticity	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
Automated Bidding	Attribution and Compensation Design in Online Advertising
Automated Driving	It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Automation	Leveraging Sales Engagement Applications in B2B Seller Companies
Autonomous Shuttle	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience
Autonomous Shuttles	User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Autonomous vehicle
Availability	Addressing Retail Out-of-Stocks Through three Interlocking Elements
awe	Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
B
B2B	A Bibliometric Assessment of B2B Relationship Disruptions Rethinking the Relationship Quality Dimensions in B2B: Introducing Tap Model A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes Laying the Path: Modelling A B2B Customer Journey on Commodity Markets
B2B data breach	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss
B2B privacy	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss
B2B relationship	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss
B2B sales	Leveraging Sales Engagement Applications in B2B Seller Companies
Bayesian Additive Regression Trees (BART)	Variety in Food Pantry Client Choices: One Size Does Not Fit All
beauty	A Systematic Review of the Concept of Aesthetic Taste Redefining Consumer Aesthetic Taste as Practice
Behavioral Reasoning Theory (BRT)	Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing
Behavioural Actions	It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
behavioural engagement	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Benefit appeals	Self- vs. Other-Benefit Appeals in Sustainable Messaging
Bibliometric analysis	A Bibliometric Assessment of B2B Relationship Disruptions
Big data analytics capabilities	Leveraging Big Data Analytics to Facilitate Hospitality Firm Value
Blockchain	The Evolving Blockchain Marketplace Value Creation in Fintech through Blockchain: Comparative Cases Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Bottlenecks	Bottlenecks of Digital-Based INVs During Global Market Expansion
Bouba/Kiki effect	Taste Transference: How can we Perceive Taste in Social Media
box office	The Effects of Poster Design on Movie Box Office Performance
brand activism	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Brand alliance	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
brand authenticity	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
brand boycotts	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Brand competitiveness	Customer-Based Brand Competitiveness: A Scale Development
Brand credibility	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
brand customization	Consumer Responses to Brand Customization on the Internet
Brand equity	Customer-Based Brand Competitiveness: A Scale Development Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Brand Evangelism	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Brand extension	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
brand familiarity	Point-of-Purchase Advertising: Influential Factors on Sales
Brand jointness	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
Brand logo shape	Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes
brand manager	The Effect of Founder Product Usage on Perceived Authenticity
Brand Perceptions	The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands
Brand Personality	The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands
Brand polarization	Drivers and Outcomes of Brand Polarization for Airlines Brands
Brand Privacy	Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement
brand relationship	Consumer Responses to Brand Customization on the Internet
Brand request compliance	Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand Sustainability
Brand rivalry	From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media
brand safety	Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad
brand sales	Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling?
Brand Strategy	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
Brand sustainability	Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand Sustainability
Brand underperformance	Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
Brand-to-brand dialogue	From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media
Branding	Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement Computer Vision in Branding: Conceptualization, Typology, and Future Agenda Marketing by Design: The Influence of Perceptual Structure on Brand Performance Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Business Ecosystems	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes
business-to-business	When Dark-Side Effects Spread
Business-to-business marketing	Social Media and B2B Buyer and Seller Relationships
Buyer vulnerability	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss
C
C2C platform	Product Value Perceptions in Retailer vs Reseller Settings
Call-to-Action Buttons	Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior
Cameo
cancel culture	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Capitalism	A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism
Car consumer	A Life Course Investigation of the Creative Consumer
Car consumer behavior	A Life Course Investigation of the Creative Consumer
cause-related marketing	An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns
Celebrity Endorsement
Central and Eastern Europe	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
CEO-TMT interface	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
charitable giving	Exploring Virtual Reality Content Features
Chatbot	Chatbots Autonomy during Interaction and Consumer Adoption Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
Chatbots	The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent Human and Chatbot Agents in Online Service Recovery
ChatGPT	Value Creation in Fintech through Blockchain: Comparative Cases Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism Let me Consult my E-Travel Agent: Use of AI for Travel Planning
Choice mode
Choice overload
Citation analysis	A Bibliometric Assessment of B2B Relationship Disruptions
Click-Through Rates	Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes
Click-Through-Rate (CTR)	Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective
cluster analysis	Variety in Food Pantry Client Choices: One Size Does Not Fit All
clutter	Point-of-Purchase Advertising: Influential Factors on Sales
co-experience	Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
Co-opetition	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Cognitive appraisal theory
Cognitive Bias	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
Collaborative Plateforms	Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building
Collectivist culture	Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations
Commercial Campaign	Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns
Commodity markets	Laying the Path: Modelling A B2B Customer Journey on Commodity Markets
Comparative cases	Value Creation in Fintech through Blockchain: Comparative Cases
compensation	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
competence	The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
Competition	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Competitor Orientation	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Complaining	Drivers and Outcomes of Brand Polarization for Airlines Brands
Complimenting	Drivers and Outcomes of Brand Polarization for Airlines Brands
compulsive buying	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
computer vision	Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Concreteness	The Role of Haptic Online Reviews on Consumer Decision Making
Conflict Zone	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Confusion	Causes, Consequences and Solutions to Food Consumption Confusion
congruence
Connectedness	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
Conservation of Resources Theory	That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology
Construal Level Theory	The Role of Haptic Online Reviews on Consumer Decision Making Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective
Construal-level Theory	Me or Them: How Self-Motives Impact Financial Behavior
consumer	A Systematic Review of the Concept of Aesthetic Taste Redefining Consumer Aesthetic Taste as Practice
consumer attitudes	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
consumer autonomy	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
Consumer behavior	Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research Self- vs. Other-Benefit Appeals in Sustainable Messaging Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
Consumer climate engagement
consumer engagement	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
consumer financial vulnerability	Consumer Financial Vulnerability and SNAP Policy
Consumer Goods Retailing	Addressing Retail Out-of-Stocks Through three Interlocking Elements
consumer involvement	Consumer Responses to Brand Customization on the Internet
consumer mental accounting	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
consumer outcomes	Consumer Perceptions of Sustainable Product Innovations
consumer perceptions	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Consumer perceptions of TikTok's influence on music	Consumer Perceptions of TikTok’s Influence on the Music Industry
Consumer privacy control	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
Consumer skepticism	After $50 off? Effect of Discount Framing on Deceptiveness
Consumer trust	The Evolving Blockchain Marketplace
Consumer well-being	Chatbots Autonomy during Interaction and Consumer Adoption Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
Consumer-Brand Interaction	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
Consumers Perspectives	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Consumers' Inferences	The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands
Consumers’ Online Brand Related Activities	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
Consummatory motives	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
Consumption Setting	Consumer Dishonesty and Online Disinhibition Effect
Content Analysis	Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method
Content Co-Creation	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
Content Marketing	Social Media and B2B Buyer and Seller Relationships
contrast	Point-of-Purchase Advertising: Influential Factors on Sales
Coolness	From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience
Cooperation	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Coopetition	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Corporate Political Activity	Value Normalization through Demanding Politics: New Megamarketing Strategy
Counterfactual thinking	Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency
Counterfeiting	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
creative artificial intelligence	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Creative consumer	A Life Course Investigation of the Creative Consumer
Creative consumption	A Life Course Investigation of the Creative Consumer
creativity	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Credibility	Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok
Cross-cultural	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Cross-cultural ethics	Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations
cross-stimulus sensitization	Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
Crowdfunding	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
Crypto-marketing	Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self
Cryptography	The Evolving Blockchain Marketplace
CSR	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Cultural	Bottlenecks of Digital-Based INVs During Global Market Expansion
cultural orientation	How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Customer Engagement	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences Navigating Livestream Marketing Efficacy
Customer Experience	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings Managing the Customer Experience in Overcrowded Service Settings Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters
Customer Feedback	Political Ideology and Customer Feedback: Do Conservatives Provide more Valuable Feedback to Firms?
Customer Journey	Laying the Path: Modelling A B2B Customer Journey on Commodity Markets
Customer Lifetime Value	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech
Customer Orientation	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition? The Effects of Consumer Orientation on Digital Transformation: The Role of Marketing Experiences of Top Management Team
Customer retention	Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping
Customer Satisfaction	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Customer Success	Customer Success Management: A Systematic Literature Review and an Agenda for Future Research
Customer tipping	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Customer Trust	Political Ideology and Customer Feedback: Do Conservatives Provide more Valuable Feedback to Firms?
Customer Well-being	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Customer wellbeing	That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology
Customer-based	Customer-Based Brand Competitiveness: A Scale Development
Customer-Centric Innovation	Building a Customer-Centric Innovation Platform with the Digtial Twin
Cute emotion	Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India
D
dark side	When Dark-Side Effects Spread
dark triad	“Dark” Traits and Their Effect on Motivational Strivings
Data Privacy	Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior
Deception	Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
Decision-Making	Artificial Intelligence in Salesperson Judgment and Decision Making
Decision-making toolset	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Deep Learning	Leveraging AI to Frame Prosocial Products for Crowdfunding Success Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Deep Neural Network	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns
degree of innovativeness	Consumer Perceptions of Sustainable Product Innovations
Deinfluencing	Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok
Demanding	Value Normalization through Demanding Politics: New Megamarketing Strategy
design innovation	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Destination Attachment	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Destination Image	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Destination Satisfaction	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Differential pricing	Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust
digital	Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism
Digital advertising	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Digital assistants	AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences
Digital Competence	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Digital consumption	Digital Consumption Value Scale: Construction, Validation, and Generalization
Digital consumption values	Digital Consumption Value Scale: Construction, Validation, and Generalization
Digital hoarding	Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Digital interface	Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters
Digital items	Emotional Attachment to NFTs
Digital Marketing	The Effects of Poster Design on Movie Box Office Performance Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior Building a Customer-Centric Innovation Platform with the Digtial Twin
Digital mindset	A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives
Digital overconsumption	Digital Consumption Value Scale: Construction, Validation, and Generalization
Digital piracy	Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
digital point-of-sale	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
Digital technologies	Leveraging Sales Engagement Applications in B2B Seller Companies
digital transformation	The Effects of Consumer Orientation on Digital Transformation: The Role of Marketing Experiences of Top Management Team
Digital Twin	Building a Customer-Centric Innovation Platform with the Digtial Twin
Digital users	Digital Consumption Value Scale: Construction, Validation, and Generalization
Digital Voice Assistant	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
Digital-based INVs	Bottlenecks of Digital-Based INVs During Global Market Expansion
Discount Framing	After $50 off? Effect of Discount Framing on Deceptiveness
Discrete Emotion	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Disempowerment
Dishonest Behavior	Consumer Dishonesty and Online Disinhibition Effect
Dissonance	Causes, Consequences and Solutions to Food Consumption Confusion
Diversity	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
DoCCA	Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing A Conceptual Framework of Consumers' Liquid Self Human Touch in AI-Enabled Marketing: Toward an Integrative Framework Customer Success Management: A Systematic Literature Review and an Agenda for Future Research A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism
doctoral candidates	The do’S and don’ts of the Academic Job Market
Dual Process Theory	Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
Dual processes of decision making	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
Dyadic Analysis	Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction
Dynamic capability view	Leveraging Big Data Analytics to Facilitate Hospitality Firm Value
Dynamic Pricing	Ripples in the Price Spectrum: Strategic Intent Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings Managing the Customer Experience in Overcrowded Service Settings Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust
E
e-commerce	Product Value Perceptions in Retailer vs Reseller Settings
easiness of use	Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT?
Ecosystems	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
EEG	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
Electronic Word-Of-Mouth	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
Embeddedness	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Emotion	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
Emotional attachment	Emotional Attachment to NFTs
Emotional Experience	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Emotional responses	Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency
empathy	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
Employee engagement	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
Empowerment	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
endogeneity	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
endorsement strategy	The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
Engagement	Engaging with AI Virtual Influencers and Impact on Trust
Entrepreneurial orientation	Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency
entrepreneurs' decision-making logic	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
Environmental Concern	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market
Environmental Knowledge	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market
Esports	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
Ethical Climate	Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education Institutions
Ethical Considerations	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Ethical decision making	Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations
ethical evaluations	Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers
ethics	Research Opportunities in Self-Regulation: The Challenges Facing Marketing
eudaimonic orientation	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
event study	Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Evolution	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review
eWOM	Experience Mavens: Influential Consumers and Experiential Product Marketing Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
Experience Mavens	Experience Mavens: Influential Consumers and Experiential Product Marketing
Experiential Product Marketing	Experience Mavens: Influential Consumers and Experiential Product Marketing
experiment	Exploring Virtual Reality Content Features Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Exploratory Study	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Extended Self	Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self
eye tracking	Point-of-Purchase Advertising: Influential Factors on Sales
Eye-Tracking	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
F
Facial Expression	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
Fake news	AI vs Fake News: Bridging the Gap in User Acceptance
Fake Reviews	Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
Fan behavior	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
Field Experiment	Attribution and Compensation Design in Online Advertising
Financial Decision Making	Me or Them: How Self-Motives Impact Financial Behavior
Financial literacy	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
Firm innovation	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Firm Orientation	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
firm performance	Are Marketing Analytics Capabilities more than a Cost of Competing?
firm value	Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Food	Causes, Consequences and Solutions to Food Consumption Confusion
food insecurity	Consumer Financial Vulnerability and SNAP Policy
food pantry	Variety in Food Pantry Client Choices: One Size Does Not Fit All
food preference	Variety in Food Pantry Client Choices: One Size Does Not Fit All
For-Profit Higher Education Institutions	Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education Institutions
Forgiveness	Drivers and Outcomes of Brand Polarization for Airlines Brands
founder	The Effect of Founder Product Usage on Perceived Authenticity
Framework	A Conceptual Framework of Consumers' Liquid Self
France	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Front-line Employees' Satisfaction	Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction
Frontline Employee	Consumers’ Perceptions of Stories Told by Retail Service Providers
frontline service	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
Frontline service providers	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
Fun	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
future of the marketing discipline	Where Doctoral Programs are…and, Where they Could be Going
Future of Work	Fostering Inclusion and Experiential Learning in Marketing Education: The Incubator Model for WIL Industry Partnerships
G
Gaussian copula	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Gay consumers	An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns
Gen Z	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives
Gender	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
Gender stereotypes
Generation	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research
Generation X	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Generation Z	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research
Generational cohort	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Generational Cohort Theory	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research
Generative AI	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT? Let me Consult my E-Travel Agent: Use of AI for Travel Planning
Generative Artificial Intelligence	Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism
gift-giving	The Acceptance of Second-Hand Products as a Gift
Gig economy	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Global consumers	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
goal conflict	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
Green Purchase Intention	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market
Greenwashing	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
grounded theory	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Guilt	Consumer Dishonesty and Online Disinhibition Effect
gullibility	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
H
Haptic reviews	The Role of Haptic Online Reviews on Consumer Decision Making
Haptics	Multisensory Design: Augmenting the Consumer Virtual Product Experience
Healthcare services	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Healthcare technology	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Hedonic appraisal	Taste Transference: How can we Perceive Taste in Social Media
hedonic orientation	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
Heuristics	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
high school students	The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students
High-tech industry	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Homophily	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Hospitality	Services Robots Adoption in Hotels Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism
Hospitality firm value	Leveraging Big Data Analytics to Facilitate Hospitality Firm Value
human brand authenticity	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
human service agent	The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent
Human Touch	Human Touch in AI-Enabled Marketing: Toward an Integrative Framework
Human-AI teams	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
Human-independent	Consumer Dishonesty and Online Disinhibition Effect
human-likeness	How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Human-robot collaboration	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention
Humanitarian Context	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Humor	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model
I
image analysis	Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Immersion	From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience
impulsive buying tendency
In-feed Advertising	Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective
In-role branding behavior	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
Inclusion	Fostering Inclusion and Experiential Learning in Marketing Education: The Incubator Model for WIL Industry Partnerships The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
inclusivity	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Inconspicuous Luxury	Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI
Indigenous theory	Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research
Individualistic culture	Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations
influence	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
Influence Tactics	Service Providers Use of Influence Tactics and Online Reviews
Influencer Authenticity	Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing
influencer marketing	From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling? Virtual Influencers and Their Impact on Followers' Well-Being The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
Influencers	What Drives Influencer’s Impact?
influencers’ human brand loyalty	Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling?
Influential Consumers	Experience Mavens: Influential Consumers and Experiential Product Marketing
Information	Causes, Consequences and Solutions to Food Consumption Confusion
Information adoption	Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok
Informational and Normative Cues	Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building
Innovation	Leveraging AI to Frame Prosocial Products for Crowdfunding Success
Innovation capabilities	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Intention to join anti-brand communities	Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
Intention to participate in anti-brand communities	Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
interaction	Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
interaction customer/salesperson	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
Interactional Justice	Human and Chatbot Agents in Online Service Recovery
Interactive marketing	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Internal Marketing	Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction
International Market Expansion	Bottlenecks of Digital-Based INVs During Global Market Expansion
interview	The do’S and don’ts of the Academic Job Market
inverted U-shape	Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling?
IS success model	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
J
Job Demands-Resource Model	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
job market	The do’S and don’ts of the Academic Job Market
Job satisfaction	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
judgment	A Systematic Review of the Concept of Aesthetic Taste
K
Kama Muta	Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India
L
large field study	Point-of-Purchase Advertising: Influential Factors on Sales
Large Language Models	Value Creation in Fintech through Blockchain: Comparative Cases
lay theories	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
lead users	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
learning	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
Learning capabilities	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
LGBTQ	An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns
LGBTQ+	Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
life satisfaction	Mindfulness on Subjective Well-Being in the Age of Social Media
Liquid Self	A Conceptual Framework of Consumers' Liquid Self
Live commerce	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
Live shopping
live streaming platforms
Live-streaming shopping	Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
Livestream commerce	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
Livestream Marketing	Navigating Livestream Marketing Efficacy
livestream selling	Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling?
Livestreaming	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
logos	Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Loneliness	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Longitudinal data	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience
Luxury	Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI
M
Machine Learning	Leveraging AI to Frame Prosocial Products for Crowdfunding Success
Manager rule bending	Sales Team Ethical Training and Team Knowledge Sharing
Managerial Relevance	Building a Customer-Centric Innovation Platform with the Digtial Twin
Managerial Skills	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Market competitiveness	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Market Mavens	Experience Mavens: Influential Consumers and Experiential Product Marketing
market offers	Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers
Market Orientation	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Market sensing	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
marketing	Research Opportunities in Self-Regulation: The Challenges Facing Marketing Rethinking the Relationship Quality Dimensions in B2B: Introducing Tap Model Fostering Inclusion and Experiential Learning in Marketing Education: The Incubator Model for WIL Industry Partnerships
Marketing agility	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
marketing analytics	Are Marketing Analytics Capabilities more than a Cost of Competing?
marketing communications	Marketing by Design: The Influence of Perceptual Structure on Brand Performance
marketing doctoral programs	Where Doctoral Programs are…and, Where they Could be Going
marketing education	Where Doctoral Programs are…and, Where they Could be Going
Marketing ethics	Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations
marketing experiences	The Effects of Consumer Orientation on Digital Transformation: The Role of Marketing Experiences of Top Management Team
marketing innovation	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Marketing Research
Marketing Strategy	Value Normalization through Demanding Politics: New Megamarketing Strategy Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms Navigating Livestream Marketing Efficacy
marketplace sentiments	Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
Markets	The Evolving Blockchain Marketplace
Masstige Luxury Consumption	How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption
media context	Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad
Mega events	Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
Memorability	Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability
Mental Health	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Mental Models	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Message anthropomorphism	Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand Sustainability
Message framing	Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
metaphorical thinking	Exploring Virtual Reality Content Features
Metaverse	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
metric	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
mindfulness	The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students Mindfulness on Subjective Well-Being in the Age of Social Media
Minority consumers	Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters
Mixed Method	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
Mixed Methods Research	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Mobile food delivery application	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Mobile retailing	Multisensory Design: Augmenting the Consumer Virtual Product Experience
Mobile shopping apps	From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience
Mobility Market	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes
moral emotions	Virtual Influencers and Their Impact on Followers' Well-Being
Moral Hazard	Attribution and Compensation Design in Online Advertising
moral philosophy	Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers
morality	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
motivation	“Dark” Traits and Their Effect on Motivational Strivings
movie	The Effects of Poster Design on Movie Box Office Performance
Multidisciplinary	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review
Multiple Regression Analysis	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market
Multisensory experience	Multisensory Design: Augmenting the Consumer Virtual Product Experience
Music familiarity	Taste Transference: How can we Perceive Taste in Social Media
N
Narrative	Consumers’ Perceptions of Stories Told by Retail Service Providers
Narrative Arc	Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns
National Culture	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech
Native Advertising	Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective
Natural Language Processing (NLP)	Political Ideology and Customer Feedback: Do Conservatives Provide more Valuable Feedback to Firms?
Nature bonding	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
NCA	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
necessary condition analysis	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
necessity analysis	Are Marketing Analytics Capabilities more than a Cost of Competing?
necessity logic	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Need for Belonging	How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption
Negative online brand engagement	Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
Negotiation	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
Neuroscience	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
New Media	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
new Product development	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
new product performance	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
NFTs	Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Non-Driving related activities in autonomous vehicles	It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Non-fungible tokens	Emotional Attachment to NFTs Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Nonprofit Organization	Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences
NWOM	How does Service Failure Agent (Human versus Robot) Affect Negative WOM
O
observation	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
offensiveness	The Acceptance of Second-Hand Products as a Gift
Omnichannel	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness
Online Advertising	Attribution and Compensation Design in Online Advertising
Online Delivery Services	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Online engagement	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
online payments	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
Online Repurchase Intention	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Online Reviews	Service Providers Use of Influence Tactics and Online Reviews Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
online shopping experience	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
Opera	Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences
Optimism	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Organizational Culture	Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education Institutions
Organizational resilience	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Out-of-Stocks	Addressing Retail Out-of-Stocks Through three Interlocking Elements
Overall perceived value	Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences
Overcrowding	Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings Managing the Customer Experience in Overcrowded Service Settings
oversizing	Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
P
package design	Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Paradox of choice
partial least squares	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Patient well-being	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Patient-centricity	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
payment methods	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
Pedagogy	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model
Perceived Brand Smartness	The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands
Perceived fairness	Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters
Perceived Fit	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
Perceived Quality	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Perceived Service Quality	Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction
perceived uniqueness	The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners
performance	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
Personalisation-privacy paradox	Chatbots Autonomy during Interaction and Consumer Adoption
Personalization	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
Personalization-privacy paradox	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
Personalized Ads	Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability
Persuasion	Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
persuasion knowledge	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
Pets	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses
Phygital	AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences
Phygital Assets	Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self
Phygital natives	A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives
place attachment	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
Planning	Let me Consult my E-Travel Agent: Use of AI for Travel Planning
Platformic Affordances	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping
Pleasure	Virtual Reality and Travel Inspiration
PLS	The Future of Structural Equation Modeling Methods: Hegemony, Chaos or Convergence?
PLS-SEM	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
point-of-purchase	Point-of-Purchase Advertising: Influential Factors on Sales
policy	Research Opportunities in Self-Regulation: The Challenges Facing Marketing Consumer Financial Vulnerability and SNAP Policy
Political Ideology	Self- vs. Other-Benefit Appeals in Sustainable Messaging Political Ideology and Customer Feedback: Do Conservatives Provide more Valuable Feedback to Firms? A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism
Political Orientation	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
poster	The Effects of Poster Design on Movie Box Office Performance
practice	Redefining Consumer Aesthetic Taste as Practice
Praising	From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media
preference	A Systematic Review of the Concept of Aesthetic Taste
prevention orientation	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
Price confusion	Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust
price promotion	The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners
Price Promtion	After $50 off? Effect of Discount Framing on Deceptiveness
Price Rigidity	Ripples in the Price Spectrum: Strategic Intent
Price-quality inference	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
Pride	Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
Privacy	The Evolving Blockchain Marketplace Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
Privacy calculus theory	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
privacy concern	Consumer Responses to Brand Customization on the Internet
Pro environmental behavior	Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
Pro-environmental frame
Pro-social frame
Pro-Social Messaging	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
Proactive Assistance	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
process innovation	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Process vs. outcome focus
product attribute description	The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
product evaluations	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
product usage	The Effect of Founder Product Usage on Perceived Authenticity
promotion orientation	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
Propensity to Anthropomorphize	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses
Prosocial Products	Leveraging AI to Frame Prosocial Products for Crowdfunding Success
psychological distance
Psychological needs for autonomy	The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
Psychological ownership	Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Public Branding	From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation
Public policy	Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Punishment severity	Grown-ish: Marketing’s Role in the Adultification of Girls
Purchase Confidence	The Role of Haptic Online Reviews on Consumer Decision Making
Purchase intention	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness
purchase intentions	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
Q
qualitative	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Qualitative Analysis	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Qualitative Design	User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Qualitative Interview Study	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes
Qualitative Research	AI-Evolved Research Methods: Considerations and Consequences
Quantitative Analysis	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Quantitative Research	AI-Evolved Research Methods: Considerations and Consequences
R
Racial stigma	Grown-ish: Marketing’s Role in the Adultification of Girls
Rational Inattention	Ripples in the Price Spectrum: Strategic Intent
reaction times	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
Reasons against	Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing
Reasons for	Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing
recovery	Proactive Salesperson Relationship Recovery
Referral	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech
Referral Program	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech
regression	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
regulation	Research Opportunities in Self-Regulation: The Challenges Facing Marketing Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior
regulatory focus	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
regulatory theory	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
relatedness	The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
relationship	Proactive Salesperson Relationship Recovery
Relationship Building	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Relationship disruptions	A Bibliometric Assessment of B2B Relationship Disruptions
Relationship Management	Social Media and B2B Buyer and Seller Relationships When Dark-Side Effects Spread
Relationship Quality	Rethinking the Relationship Quality Dimensions in B2B: Introducing Tap Model
religiosity	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
Remuneration	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
Research Methods	AI-Evolved Research Methods: Considerations and Consequences Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Residential satisfaction	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
Response Behaviuor	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Response strategy	Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness
Responsibility attribution	Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping
retail	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
retail architecture	Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Retail Environments	Exploring the Influence of Bio-Sonic Retail Environments
Retail journey	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Retail Technology	Addressing Retail Out-of-Stocks Through three Interlocking Elements
Retailer interface	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Retailing	Ripples in the Price Spectrum: Strategic Intent The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms After $50 off? Effect of Discount Framing on Deceptiveness
Retaliation	Drivers and Outcomes of Brand Polarization for Airlines Brands
Review	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review
Reward-Based Crowdfunding	Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns
Rider	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Risk-taking	Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency
Robots	Services Robots Adoption in Hotels
role stress	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
S
Sales	Proactive Salesperson Relationship Recovery Technology Adoption and Sales Team Performance: The Role of Organizational Agility Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method Artificial Intelligence in Salesperson Judgment and Decision Making The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Sales capabilities	Leveraging Sales Engagement Applications in B2B Seller Companies
Sales funnel	An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework
sales management	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers “Dark” Traits and Their Effect on Motivational Strivings Leveraging Sales Engagement Applications in B2B Seller Companies
sales manager	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
sales team	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
Sales team ethical standard	Sales Team Ethical Training and Team Knowledge Sharing
Sales team ethics training	Sales Team Ethical Training and Team Knowledge Sharing
Sales team knowledge sharing	Sales Team Ethical Training and Team Knowledge Sharing
Sales technology	Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research
Sales typology	Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research
Sales-stacks	Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research
Salesperson	Proactive Salesperson Relationship Recovery The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
satisfaction	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
Scale development	Digital Consumption Value Scale: Construction, Validation, and Generalization Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement Customer-Based Brand Competitiveness: A Scale Development Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Scalpers	Product Value Perceptions in Retailer vs Reseller Settings
Scape-goating	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
scepticism	An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns
Scopus	A Bibliometric Assessment of B2B Relationship Disruptions
Screencast Videography	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping
second-hand products	The Acceptance of Second-Hand Products as a Gift
Security	The Evolving Blockchain Marketplace
segmentation	Variety in Food Pantry Client Choices: One Size Does Not Fit All
Self-Concept	Me or Them: How Self-Motives Impact Financial Behavior
Self-Consistency	Me or Them: How Self-Motives Impact Financial Behavior
self-construal	Mindfulness on Subjective Well-Being in the Age of Social Media
Self-determination theory	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention
Self-Enhancement	Me or Them: How Self-Motives Impact Financial Behavior
self-gifting	Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
self-regulation	Research Opportunities in Self-Regulation: The Challenges Facing Marketing Virtual Influencers and Their Impact on Followers' Well-Being
Self-reported recycling behavior	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
self-store image congruency	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
Seller valuation	Emotional Attachment to NFTs
SEM	The Future of Structural Equation Modeling Methods: Hegemony, Chaos or Convergence?
Semantic Topic Modelling	User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Sensory	The Role of Haptic Online Reviews on Consumer Decision Making
Sensory Congruence	Exploring the Influence of Bio-Sonic Retail Environments
Sensory imagery	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions Taste Transference: How can we Perceive Taste in Social Media
Sensory marketing	Taste Transference: How can we Perceive Taste in Social Media
Service	Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings
Service Agents	Human and Chatbot Agents in Online Service Recovery
Service Design	Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness
Service Encounter	Consumers’ Perceptions of Stories Told by Retail Service Providers
service evaluation	The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent
Service experience	AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences
Service failure	The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent How does Service Failure Agent (Human versus Robot) Affect Negative WOM Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping
Service failures	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
service innovation	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Service Marketing	Exploring the Influence of Bio-Sonic Retail Environments
Service Quality	Service Providers Use of Influence Tactics and Online Reviews
Service Recovery	Human and Chatbot Agents in Online Service Recovery
Service robot	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention
Service Robots	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Service Worker	Consumers’ Perceptions of Stories Told by Retail Service Providers
Servicescapes	Exploring the Influence of Bio-Sonic Retail Environments
SFA	Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research
shapes
Sharenting	Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing
Signaling Theory	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns
Signalling theory	Customer-Based Brand Competitiveness: A Scale Development
Sincerity	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses
Skepticism	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
small self	Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
Smart City Adaption	Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
Smart Home Adaption	Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
smart shopper feeling	The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners
Smartphone	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
SNAP	Consumer Financial Vulnerability and SNAP Policy
Social Advocacy	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
Social Campaign	Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns
Social commerce	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping
social comparison	Virtual Influencers and Their Impact on Followers' Well-Being
Social Disinhibition	Consumer Dishonesty and Online Disinhibition Effect
social enterprise
social entrepreneurship
Social influence	What Drives Influencer’s Impact?
social innovation
Social Integrity	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
Social judgment	Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters
Social justice	Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
Social Learning Theory	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model
social media	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students Mindfulness on Subjective Well-Being in the Age of Social Media Social Media and B2B Buyer and Seller Relationships Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media What Drives Influencer’s Impact? Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
Social media adoption age	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
social media data
Social Media Engagement	Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing
Social Media Influencers	From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing
Social media marketing	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness
social media platforms	Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
social media usage	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
social networks	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
social norm	The Acceptance of Second-Hand Products as a Gift
Social Policing	From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation
Social Role Theory
Sonic Environment	Exploring the Influence of Bio-Sonic Retail Environments
source credibility	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Special Session	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM) The Future of Structural Equation Modeling Methods: Hegemony, Chaos or Convergence?
sponsored influencer video	The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
sport marketing	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Stackable discounts	The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners
Stakeholder theory	Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education Institutions When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
State of Power	How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption
Stimulation	Multisensory Design: Augmenting the Consumer Virtual Product Experience
store atmospherics	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
store attachment	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
Story	Consumers’ Perceptions of Stories Told by Retail Service Providers
Storytelling	Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns
Strategic	Bottlenecks of Digital-Based INVs During Global Market Expansion
Strategic Obfuscation	Ripples in the Price Spectrum: Strategic Intent
Strategic objectives	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Strategy	Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings Managing the Customer Experience in Overcrowded Service Settings
structural equation modeling	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Structural Relations	Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction
Student Engagement	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model
subscription services	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
sufficiency logic	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Supplying	Value Normalization through Demanding Politics: New Megamarketing Strategy
sustainability	Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok Greenwashing and Social Media: An Examination of Consumer Responses on Twitter Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
Sustainable attitudes	Self- vs. Other-Benefit Appeals in Sustainable Messaging
Sustainable messaging	Self- vs. Other-Benefit Appeals in Sustainable Messaging
sustainable product innovation	Consumer Perceptions of Sustainable Product Innovations
sustainablity	The Acceptance of Second-Hand Products as a Gift
Systematic Literature Review	Customer Success Management: A Systematic Literature Review and an Agenda for Future Research
T
taste	A Systematic Review of the Concept of Aesthetic Taste Redefining Consumer Aesthetic Taste as Practice
Taste perception	Taste Transference: How can we Perceive Taste in Social Media
Taste transference	Taste Transference: How can we Perceive Taste in Social Media
Team identification	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
Teasing	From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media
Technical	Bottlenecks of Digital-Based INVs During Global Market Expansion
Technology acceptance	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Technology adoption	Technology Adoption and Sales Team Performance: The Role of Organizational Agility Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention AI vs Fake News: Bridging the Gap in User Acceptance
technology affordances
technology innovation	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
technology marketing	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Technology-mediated service	That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology
technostress	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
temporality
text mining	Consumer Financial Vulnerability and SNAP Policy
Textual data analysis	Self- vs. Other-Benefit Appeals in Sustainable Messaging
The CASA	Engaging with AI Virtual Influencers and Impact on Trust
Theory of Planned Behaviour	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market
TikTok and music artists' perceived authenticity	Consumer Perceptions of TikTok’s Influence on the Music Industry
TikTok's disruptive influence on music	Consumer Perceptions of TikTok’s Influence on the Music Industry
tip visibility	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
tipping	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
top management team	The Effects of Consumer Orientation on Digital Transformation: The Role of Marketing Experiences of Top Management Team
Topic Modeling	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review
Touchpoints	Laying the Path: Modelling A B2B Customer Journey on Commodity Markets
Tourism	Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
transaction utility	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
Transformation Readiness	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes
Transformative Marketing	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes
transparency	The Effect of Founder Product Usage on Perceived Authenticity
travel	Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism Let me Consult my E-Travel Agent: Use of AI for Travel Planning
Travel Inspiration	Virtual Reality and Travel Inspiration
trial campaign	The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
true-to-self authenticity	The Effect of Founder Product Usage on Perceived Authenticity
Trust	Product Value Perceptions in Retailer vs Reseller Settings Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building Engaging with AI Virtual Influencers and Impact on Trust Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience
Trust in AI	Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
Trust-risk beliefs	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
Turnover intention	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention
Typology	Consumers’ Perceptions of Stories Told by Retail Service Providers
U
Uncertainty avoidance	Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes
Unique Products	Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI
Universal basic income	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Unstructured data	What Drives Influencer’s Impact?
Upcycling Brand	The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands
usefulness	Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT?
User Engagement	Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing
User Experience	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Uses and Gratifications Theory	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
V
Value	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
Value Co-creation	Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness
Value congruence	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Value creation	Value Creation in Fintech through Blockchain: Comparative Cases
Value exchange	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Value for customers	Value Creation in Fintech through Blockchain: Comparative Cases
Value for firm	Value Creation in Fintech through Blockchain: Comparative Cases
Values for customer	From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience
Values from customer	From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience
variable pay	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
Verification Status	Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing
Video Ads	Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India
Video Analysis	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping
Videogame	Navigating Livestream Marketing Efficacy
Virality	Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing
Virtual Element Shapes	Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes
Virtual influencer	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Virtual Influencers	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms? Virtual Influencers and Their Impact on Followers' Well-Being
Virtual Reality	Exploring Virtual Reality Content Features The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers Virtual Reality and Travel Inspiration Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
Virtual try-on	Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping
Virtual Worlds	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
Visit Intentions	Virtual Reality and Travel Inspiration
Visual Cues	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns
visual design	Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Voice Commerce	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
VOSViewer	A Bibliometric Assessment of B2B Relationship Disruptions
W
Warzone	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Web of Science	A Bibliometric Assessment of B2B Relationship Disruptions
Well-being	Mindfulness on Subjective Well-Being in the Age of Social Media The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers Virtual Influencers and Their Impact on Followers' Well-Being Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience
wellbeing	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
Willingness to donate	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Willingness to volunteer	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
WOM	Experience Mavens: Influential Consumers and Experiential Product Marketing
Women social entrepreneurs	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Word of mouth	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech What Drives Influencer’s Impact?
Work engagement	Digital Consumption Value Scale: Construction, Validation, and Generalization
Y
young consumers	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
youth	The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students
Z
zero moment of truth

Disclaimer | Powered by EasyChair Smart Program