2024AMSAC: 2024 AMS ANNUAL CONFERENCE

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Abdelmoety, Ziad	Leveraging Big Data Analytics to Facilitate Hospitality Firm Value
Abell, Annika	Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes
Aboulnasr, Khaled	Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Abu Elsamen, Amjad	Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
Abu Qdairi, Batul	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Acharya, Manaswini	Human Touch in AI-Enabled Marketing: Toward an Integrative Framework
Adler, Susanne Jana	The Acceptance of Second-Hand Products as a Gift
Afshar, Kash	Artificial Intelligence in Salesperson Judgment and Decision Making
Agag, Gomaa	Leveraging Big Data Analytics to Facilitate Hospitality Firm Value
Agarwal, Shivam	How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Agnihotri, Raj	Artificial Intelligence in Salesperson Judgment and Decision Making
Ahmed, Shiekh Shahriar	A Conceptual Framework of Consumers' Liquid Self
Akaka, Melissa	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Akhtar, Naeem	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Al-Imamy, Saifeddin	Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
Alanazi, Sarah	The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent
Albrecht, Carmen-Maria	Human and Chatbot Agents in Online Service Recovery
Alhabash, Saleem	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India
Allen, Juliann	The Effect of Founder Product Usage on Perceived Authenticity
Ambika, Anupama	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Anshuman, Sharma	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Anwar, Ali	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
Apostolidis, Chrysostomos	Beyond Bits and Bytes: ‘Phygital’ Assets and their Transformative Power on the Extended Self
Arnold, Mark	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
Assiouras, Ioannis	Virtual Reality and Travel Inspiration
Avtepe, Ayşe Betül	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market
Ayeni, Folahan	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Azimi, Shabnam	The Role of Haptic Online Reviews on Consumer Decision Making
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Badrinarayanan, Vishag	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
Bahmani, Navid	Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Baker, Bradley	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Bambauer-Sachse, Silke	Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust
Barber, Kenyatta	Navigating Stakeholder Dynamics: Unraveling Ethical Challenges in For-Profit Higher Education Institutions
Barhorst, Jennifer	AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences
Baumann, Chris	Customer-Based Brand Competitiveness: A Scale Development
Beck, Daniel	Variety in Food Pantry Client Choices: One Size Does Not Fit All
Becker, Jan-Michael	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Beeler, Lisa	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
Bellaouaied, Myriam	Happy Staff Makes Good Stuff! Internal Marketing and Perceived Service quality: The Mediating Role of Frontline Employees' Satisfaction
Ben Nasr, Imed	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
Bendjaballah, Madiha	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
Bennedsen, Mikkel	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Bezbaruah, Subhalakshmi	Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and India Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing
Bhargave, Rajesh P.	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Bhatnagar, Amit	Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Bimmermann, Carolin	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Biswas, Dipayan	Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing Behavior
Björklund, Johanna	Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad
Blasco-Arcas, Lorena	Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Boles, James	Experience Mavens: Influential Consumers and Experiential Product Marketing
Booyavi, Zahra	Does Every Story Succeed? The Impact of Narrative in Crowdfunding Campaigns
Borbolla-Albores, Alberto	Value Creation in Fintech through Blockchain: Comparative Cases
Borges-Tiago, Maria Teresa	Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT?
Bosukonda, Narendra	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
Bowden, Jana	Engaging with AI Virtual Influencers and Impact on Trust
Bowen, Melanie	“Dark” Traits and Their Effect on Motivational Strivings
Brahmbhatt, Kuldeep	Exploring the Sharenting Paradox: Individuals’ Behavioral Reasons for and against Child-Related Online Sharing
Breaux, Laura	Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building
Bredikhina, Nataliya	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Brettel, Malte	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Bryant, Andrew	Consumer Financial Vulnerability and SNAP Policy Variety in Food Pantry Client Choices: One Size Does Not Fit All
Bstieler, Ludwig	Consumer Perceptions of Sustainable Product Innovations
Buchholz, Nina	Laying the Path: Modelling A B2B Customer Journey on Commodity Markets
Buhalis, Dimitrios	Virtual Reality and Travel Inspiration Artificial Intelligence and ChatGPT For Hospitality, Travel and Tourism
Bulusu, Maanasi	The Evolving Blockchain Marketplace
Bynum, Kim	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model
Byrd, Erick	Experience Mavens: Influential Consumers and Experiential Product Marketing
Byun, Kyung-Ah	The Effects of Consumer Orientation on Digital Transformation: The Role of Marketing Experiences of Top Management Team
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Campos Sousa, Ellen	The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students
Canayaz, Kaan	Emotional Attachment to NFTs How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Cao, Yan	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Carson, Stephen	Leveraging AI to Frame Prosocial Products for Crowdfunding Success
Casais, Beatriz	Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT?
Cascio Rizzo, Giovanni Luca	What Drives Influencer’s Impact?
Ceballos, Lina M.	Redefining Consumer Aesthetic Taste as Practice A Systematic Review of the Concept of Aesthetic Taste
Cerha, Cordula	Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness
Chacko, Roger	Click-Through Rates in Digital Marketing: The Influence of Virtual Element Shapes
Chang, Bin	Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective
Chang, Hua	Consumer Responses to Brand Customization on the Internet
Channveasna, Uk	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Charry, Karine	Causes, Consequences and Solutions to Food Consumption Confusion
Charton-Vachet, Florence	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
Chen, Li	The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
Chen, Yi-Ju	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
Chen, Yiwen	The Conditional Effects of Product Attribute Description as an Endorsement Strategy in Sponsored Influencer Videos
Childers, Carla	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Chirico, Francesco	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
Choi, Daewoung	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Choi, Yeonjae	Mental Accounts Across Subscribers’ Renewal Decision-Making Journey: Employing Regulatory Focus
Clark, Terry	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Close Scheinbaum, Angeline	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Coker, Kesha	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Cooper, Jack	An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns
Corsten, Daniel	Addressing Retail Out-of-Stocks Through three Interlocking Elements
Cowan, Kirsten	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses Taste Transference: How can we Perceive Taste in Social Media Let me Consult my E-Travel Agent: Use of AI for Travel Planning Exploring Virtual Reality Content Features
Cowart, Kelly	Grown-ish: Marketing’s Role in the Adultification of Girls Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
Crawford, Jaclyn	Service Providers Use of Influence Tactics and Online Reviews
Crecelius, Andrew T.	Navigating Livestream Marketing Efficacy
Crépin, Alice	Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok
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Dalakas, Vassilis	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Daria, Plotkina	Multisensory Design: Augmenting the Consumer Virtual Product Experience
Davis, Cassandra	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Deeter, Dawn	Sales Team Ethical Training and Team Knowledge Sharing
Dessart, Laurence	Exploring Virtual Reality Content Features
Dey, Amrita	Leveraging AI to Frame Prosocial Products for Crowdfunding Success
Didi Alaoui, Mohamed	The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands
Dineva, Denitsa	From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media
Ding, Aihui	Grown-ish: Marketing’s Role in the Adultification of Girls
Doligalski, Tymoteusz	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
Dong, Xinyu	Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
Dorisse, Axelle	Causes, Consequences and Solutions to Food Consumption Confusion
Doucé, Lieve	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
Drury, Lauren	Self- vs. Other-Benefit Appeals in Sustainable Messaging
Dubey, Shashank Shaurya	Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing
Dudau, Adina	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
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Eastman, Jacqueline	Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Eldridge, Gavin	Consumer Financial Vulnerability and SNAP Policy
Emrich, Oliver	Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
Enkemah, Shaima'A	Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil
Erevelles, Erin	The Evolving Blockchain Marketplace
Erevelles, Sunil	The Evolving Blockchain Marketplace
Eskridge, Brad	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
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Favarin, Vincent	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots Chatbots Autonomy during Interaction and Consumer Adoption
Fehrenbach, David	An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework
Felix Martinez, Jessica	Product Value Perceptions in Retailer vs Reseller Settings
Fergurson, John Ricky	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Ferguson, Jodie	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
Ferrell, Linda	Research Opportunities in Self-Regulation: The Challenges Facing Marketing Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being Where Doctoral Programs are…and, Where they Could be Going
Ferrell, Oc	Research Opportunities in Self-Regulation: The Challenges Facing Marketing Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being Where Doctoral Programs are…and, Where they Could be Going
Finch, John	Social Media and B2B Buyer and Seller Relationships
Fischer-Kreer, Denise	Market Orientation in Inter-firm Relationships: How do Competitor and Customer Orientation Influence Inter-Firm Coopetition?
Follett, Lendie	Consumer Financial Vulnerability and SNAP Policy Variety in Food Pantry Client Choices: One Size Does Not Fit All
Ford, John	Digital Consumption Value Scale: Construction, Validation, and Generalization
Fotiadis, Anestis	Enhancing Pro-Environmental Behavior in Mega Events: The Roles of Environmental Awareness and Knowledge
Fraccastoro, Sara	Bottlenecks of Digital-Based INVs During Global Market Expansion
Freitag, Adriane	Human and Chatbot Agents in Online Service Recovery
Frösén, Johanna	Are Marketing Analytics Capabilities more than a Cost of Competing?
Fukawa, Nobuyuki	Building a Customer-Centric Innovation Platform with the Digtial Twin
Fumagalli, Elena	Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency
Funk, Daniel	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
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Gabrielsson, Mika	Bottlenecks of Digital-Based INVs During Global Market Expansion
Galvan, John	Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future Research
Garcia-Collart, Tessa	The Mindful Student Initiative: How Mindfulness Based Interventions Reduce Social Media Usage Urge among High School Students
Gaztelumendi, Aranzazu	Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences
Giang Barrera, Kevin	Cultivating Customer Experiences: A Longitudinal Field Study on Dynamic Pricing in Overcrowded Service Settings Managing the Customer Experience in Overcrowded Service Settings
Giannopoulos, Antonios	Virtual Reality and Travel Inspiration
Gilal, Faheem Gul	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
Gilal, Naeem Gul	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
Gilal, Rukhsana Gul	Generational Dynamics in Marketing: A Systematic Review and Roadmap for Future Research The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
Gill, Tripat	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
Gilliam, David	Consumers’ Perceptions of Stories Told by Retail Service Providers
Gillis, Wendy	Humor as an Effective Pedagogical Tool in Higher Education: A Conceptual Model
Giraldo, Juan Camilo	Redefining Consumer Aesthetic Taste as Practice
Gironda, John	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Girotto, Michele	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
Goncalves, Olga	Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building
González-Gómez, Helena V	That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology
Gorret, Aurélia	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Grassias, Jean-Damien	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
Grewal, Dhruv	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review
Gridasova, Ekaterina	Navigating the Personalization-Privacy Paradox: A Study on Consumer Adoption of Chatbots
Grivel, Lea	Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust
Groza, Mark	Service Providers Use of Influence Tactics and Online Reviews
Groza, Mya	Service Providers Use of Influence Tactics and Online Reviews
Gruen, Thomas	Addressing Retail Out-of-Stocks Through three Interlocking Elements
Gu, Tianyu	Leveraging AI to Frame Prosocial Products for Crowdfunding Success
Gulding, Amelia	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
Gummerum, Michaela	How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption
Guo, Bingxuan	Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes
Gupta, Damini Goyal	Digital Consumption Value Scale: Construction, Validation, and Generalization
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Habel, Johannes	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
Haderlie, Todd	How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Han, Ye	Mindfulness on Subjective Well-Being in the Age of Social Media
Hang, Haiming	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
Hanson, Sara	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
Harrison, Dana	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Hasbrouck, Sue	Service Providers Use of Influence Tactics and Online Reviews
Hattula, Johannes	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
He, Jingjing Amber	The Effects of Poster Design on Movie Box Office Performance
He, Yueying	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
Heiler, Phillip	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Heirati, Nima	When Dark-Side Effects Spread
Heitz-Spahn, Sandrine	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings
Henneberg, Stephan	When Dark-Side Effects Spread
Hernandez, Monica	A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives
Herrando, Carolina	An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
Hoffman, Elizabeth	Artificial Intelligence in Salesperson Judgment and Decision Making
Huaman, Richard	Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measure, and Consequences
Huang, Yanliu	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
Huang, Yunhao	Attribution and Compensation Design in Online Advertising
Huber, Frank	Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
Huddleston, Patricia	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
Hudson, Sarah	That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology
Huggins, Gary	Research Opportunities in Self-Regulation: The Challenges Facing Marketing
Hunag, Jiangang	Experience Mavens: Influential Consumers and Experiential Product Marketing
Hussain, Sadam	The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across Generations
Hutchins, Jennifer	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
Hwang, Euejung	Taste Transference: How can we Perceive Taste in Social Media
Häglund, Emil	Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad
Höfer, Elena	Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
Hüls, Franziska	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
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Ifie, Kemefasu	A Life Course Investigation of the Creative Consumer
Isiksal, Didem Gamze	Consumer Dishonesty and Online Disinhibition Effect
Islam, Tahir	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Ivanova, Ekaterina	Engaging with AI Virtual Influencers and Impact on Trust
Iyer, Pramod	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
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Jaakkola, Matti	Are Marketing Analytics Capabilities more than a Cost of Competing?
Jain, Varsha	Digital Consumption Value Scale: Construction, Validation, and Generalization Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Jannin, Laurane	Chatbots Autonomy during Interaction and Consumer Adoption
Javornik, Ana	A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Jeong, Yoonsun	Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing
Jeseo, Vincent	A Bibliometric Assessment of B2B Relationship Disruptions The do’S and don’ts of the Academic Job Market
John, Dinsmore	Multisensory Design: Augmenting the Consumer Virtual Product Experience
Johnson, Samuel	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
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Kaloga, Marissa	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Kalogeraki, Angeliki	Consumer Perceptions of Sustainable Product Innovations
Kania, Klaudia Magdalena	A Life Course Investigation of the Creative Consumer Virtual Influencers and Their Impact on Followers' Well-Being
Kao, Wei-Kang	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention
Kao, Weikang	Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Kaplan, Begum	Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
Karaosmanoglu, Elif	Consumer Dishonesty and Online Disinhibition Effect
Kassemeier, Roland	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
Kawaf, Fatema	Livestream Shopping: A Comparative Study of Platform-Based Affordances as Drivers of Experiential Shopping Livestream Commerce in AI-Powered Digital and Virtual Worlds: AI-Driven Livestreaming: Comparing Platform-Based Affordances in Multi-Country Global Livestream Commerce Platforms
Kayani, Shahzad Afzal	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Keel, Astrid	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Kemp, Elyria	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Kemper, Jan	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech
Key, Martin	Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Khan, Huda	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Khon, Zarema	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
Kieu, Tai Anh	From Coolness of Mobile Shopping Apps to Values for and from Customers: The Role of Immersive Experience
Kim, Hyoje	The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent
Kim, Kyoungmi	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Kim, Minjoo	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
Kim, Se Jin	Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral Intentions
Kim, Yeseul	Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters
Klaas, Michael	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Koles, Bernadett	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
Kononova, Anastasia	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
Kos Koklic, Mateja	Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Kostyk, Alena	Exploring Virtual Reality Content Features
Kozielski, Robert	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
Krey, Nina	A Bibliometric Assessment of B2B Relationship Disruptions The do’S and don’ts of the Academic Job Market Mindfulness on Subjective Well-Being in the Age of Social Media
Krishen, Anjala	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Krywalski-Santiago, Joanna	Moving from Chalkboard to Artificial Intelligence: How is Students’ Adoption of ChatGPT?
Kuester, Sabine	Consumer Perceptions of Sustainable Product Innovations
Kuhn, Marc	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience Laying the Path: Modelling A B2B Customer Journey on Commodity Markets A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Kukar-Kinney, Monika	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Kulow, Katina	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses
Kumar, Rahul	Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase Intentions
Kunkel, Thilo	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Kurtaliqi, Fidan	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
Köpsel, Anne	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
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Labrecque, Lauren	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement
Lacan, Camille	Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok Trust in the Age of Collaborative Economy: Informational and Normative Cues for P2P Trust Building
LaPan, Chantell	Experience Mavens: Influential Consumers and Experiential Product Marketing
Lasrado, Flevy	Fostering Inclusion and Experiential Learning in Marketing Education: The Incubator Model for WIL Industry Partnerships Rethinking the Relationship Quality Dimensions in B2B: Introducing Tap Model
Lastner, Matthew	A Bibliometric Assessment of B2B Relationship Disruptions
Latham, Rosemary	The Evolving Blockchain Marketplace
Lavertu, Laura	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses
Lee, Heijin	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
Lee, Hsin-Hsuan Meg	Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Lee, Jaehoon	Emotional Attachment to NFTs How does Service Failure Agent (Human versus Robot) Affect Negative WOM
Lee, Zoe	From Competition to Collaborations: Exploring Brand-to-Brand Conversations on Social Media
Leischnig, Alexander	When Dark-Side Effects Spread
Leroi-Werelds, Sara	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Levy, Daniel	Ripples in the Price Spectrum: Strategic Intent
Li, Jiayuan	Taste Transference: How can we Perceive Taste in Social Media
Li, Xinge	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference
Li, Xixi	Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
Li, Yaqiu	Computer Vision in Branding: Conceptualization, Typology, and Future Agenda
Li, Ying Ying	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand Sustainability
Li, Yiyi	The Effects of Poster Design on Movie Box Office Performance
Li, Yuan Susan	Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo Shapes
Liang, Yan	An Exploratory Study of the Gay Consumers’ Scepticism Towards LGBTQ-Themed Cause Related Marketing Advertising Campaigns
Liengaard, Benjamin D.	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Ling, Xiao	Ripples in the Price Spectrum: Strategic Intent
Lombart, Cindy	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
Louis, Didier	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
Luoma, Jukka	Are Marketing Analytics Capabilities more than a Cost of Competing?
Luoma-Aho, Vilma	Engaging with AI Virtual Influencers and Impact on Trust
Lussier, Bruno	Variable Pay Goal Conflict: The Role of Interdependency in Variable Pay Goals of Salespeople and Sales Managers
M
M. Affonso, Felipe	Marketing by Design: The Influence of Perceptual Structure on Brand Performance
MacSween, Sara	Experience Mavens: Influential Consumers and Experiential Product Marketing
Maher, Amro	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
Mahimkar, Amit	Customer Success Management: A Systematic Literature Review and an Agenda for Future Research
Mahmood, Ammara	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
Mahr, Dominik	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Makarem, Suzanne	Consumer Perceptions of TikTok’s Influence on the Music Industry
Malodia, Suresh	Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability
Manis, Kerry	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
Mansoor, Mahnaz	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Marder, Ben	Examining how and when Pet Influencers Paws-Sitively Influence Consumer Responses
Margot, Racat	Multisensory Design: Augmenting the Consumer Virtual Product Experience
Marinello, Peter	Research Opportunities in Self-Regulation: The Challenges Facing Marketing
Markos, Ereni	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement
Marriott, Hannah	AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences Let me Consult my E-Travel Agent: Use of AI for Travel Planning
Martín, María José	An Iterative B2B Sales Funnel for AI-Based Solutions: Proposal of an Agile Machine Learning Selling Framework
Masters, Tamara	Point-of-Purchase Advertising: Influential Factors on Sales
Mauch, Ramona	It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Mauri, Maurizio	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
Mavragani, Eleni	Virtual Reality and Travel Inspiration
Maya, Jorge	Redefining Consumer Aesthetic Taste as Practice A Systematic Review of the Concept of Aesthetic Taste
McDougal, Elizabeth	Self- vs. Other-Benefit Appeals in Sustainable Messaging
McLean, Graeme	AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service Experiences The Effect of Service Agent Role: A Comparative Analysis of AI Chatbot vs. Human Service Agent
Mead, Annie	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
Melancon, Joanna	Brand Support for Inclusivity in the Beauty Industry and its Influence on Consumer Response to the Brand and on Consumer Response to the Cause
Merchant, Altaf	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
Meyer-Waarden, Lars	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
Michaelidou, Nina	A Life Course Investigation of the Creative Consumer Virtual Influencers and Their Impact on Followers' Well-Being
Milne, George	Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement
Mishra, Arul	Point-of-Purchase Advertising: Influential Factors on Sales
Mishra, Himanshu	Point-of-Purchase Advertising: Influential Factors on Sales
Mkedder, Nadjim	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
Mohan, Mayoor	Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging
Moldagaliyeva, Moldir	Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study
Molina, German	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
Mollah, Muhammad	Impact of Early Social Media Adoption on Individual Characteristics and Abilities
Moore, Bill	Point-of-Purchase Advertising: Influential Factors on Sales
Moradi, Masoud	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns
Morgan-Thomas, Anna	Drivers and Outcomes of Brand Polarization for Airlines Brands Social Media and B2B Buyer and Seller Relationships Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
Mossaei, Neda	From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation
Mousavi, Sahar	Virtual Influencers and Their Impact on Followers' Well-Being
Mubarik, Muhammad Shujaat	Alike Humans: How do Virtual Influencers Shape Consumers' Behavioural Engagement through Social Influence on Online Platforms?
Munnukka, Juha	Engaging with AI Virtual Influencers and Impact on Trust
Munzel, Andreas	Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
N
Nandan, Monica	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Nasr, Lina	Virtual Influencers and Their Impact on Followers' Well-Being
Nelson, Christopher A.	Proactive Salesperson Relationship Recovery
Niininen, Outi	Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
Nikolov, Atanas Nik	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
Norvell, Tim	Proactive Salesperson Relationship Recovery
Nowlin, Edward	Sales Team Ethical Training and Team Knowledge Sharing
Nyadzayo, Munyar	Rethinking the Relationship Quality Dimensions in B2B: Introducing Tap Model
O
O'Cass, Aron	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
Ojala, Arto	Bottlenecks of Digital-Based INVs During Global Market Expansion
Oliveira, Dr Fabio	Leveraging Sales Engagement Applications in B2B Seller Companies
Ortiz, Lorelei	A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives
Ortner, Mara F.	Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase Intentions
P
Pandey, Jatin	Digital Consumption Value Scale: Construction, Validation, and Generalization
Panigrahi, Diptikanta	A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism
Pantano, Eleonora	Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail Settings A Strategic Approach to Marketing Agility: Drivers, Process, Outcomes and Challenges
Pape, Denise	Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping
Parajuli, Jasmine	The do’S and don’ts of the Academic Job Market
Parguel, Béatrice	Causes, Consequences and Solutions to Food Consumption Confusion
Parker, Janna	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Paul, Justin	Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility
Paulus, Trena	AI-Evolved Research Methods: Considerations and Consequences
Peterson, Robert	Research Opportunities in Self-Regulation: The Challenges Facing Marketing
Petrescu, Maria	Artificial Intelligence in the Interactive Customer-Interfacing Retail Journey
Piehler, Rico	Customer-Based Brand Competitiveness: A Scale Development
Piris, Yolande	The Contribution of Thinking Modes to Better Understand the Impact of Place on Sorting Behavior
Poehlman, T. Andrew	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Porter, Mcdowell	The Ties that Bind: An Empirical Examination of the Role of Diversity and Inclusion in Promoting Salesperson Effectiveness
Portillo, Carol	A Literature Review and Proposed Research Agenda for Engaging the Phygital Natives
Pourabedin, Zahra	Services Robots Adoption in Hotels
Pujari, Devashish	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Purani, Keyoor	Exploring the Influence of Bio-Sonic Retail Environments
Pérez-Vega, Rodrigo	Value Creation in Fintech through Blockchain: Comparative Cases Leveraging Sales Engagement Applications in B2B Seller Companies
R
Rademakers, Felitsa	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
Radich, Paul	Where Doctoral Programs are…and, Where they Could be Going
Ramankutty, Pooja	Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective
Ramírez, Sergio Andrés Osuna	Drivers and Outcomes of Brand Polarization for Airlines Brands
Ranaweera, Chatura	When Humans Collaborate with AI: A Stakeholder-Based Perspective on Accountability
Rancati, Gaia	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
Rangarajan, Deva	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
Ray, Sourav	Ripples in the Price Spectrum: Strategic Intent
Reit, Vanessa	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Reshadi, Mehrnoosh	From Cuffs to Clicks: Police Influencers Reshaping the Public Perceptions of Police through Social Media Content Creation
Reyes-Mercado, Pável	Value Creation in Fintech through Blockchain: Comparative Cases
Richards, Melanie	AI-Evolved Research Methods: Considerations and Consequences
Rigdon, Edward	The Future of Structural Equation Modeling Methods: Hegemony, Chaos or Convergence?
Ringle, Christian M.	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM) Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Rivera Virguez, Liliana	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
Rodríguez de Cárdenas, Bertha	AI vs Fake News: Bridging the Gap in User Acceptance
Rusu, Claudia-Roxana	Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics
Rychalski, Aude	That Machine Drove Me Crazy: Customer Emotional Wellbeing During a Service Encounter with Humans and Technology
S
S. Kumar, Deepak	Exploring the Influence of Bio-Sonic Retail Environments
Sadeghein, Raika	The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young Adults
Salimi, Mitra	Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
Salunke, Parth	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
Sambath, Phou	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Sampath, Gayathri	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Sarna, Nikodem	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
Sarstedt, Marko	Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Schillo, R. Sandra	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Schlotterbeck, Bryan	Variety in Food Pantry Client Choices: One Size Does Not Fit All
Schultz, Carsten D.	The Voices we Hear: Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping
Schwalbach, Christian	Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European Fintech
Schwing, Maximilian	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Schöniger, Martina Katharina	The Acceptance of Second-Hand Products as a Gift
Selinka, Sarah	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Shah, Denish	Managing the Customer Experience in Overcrowded Service Settings
Shaikh, Shayan	How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption
Sherif, Hadil	A Conceptual Model of Consumer Well-Being and Adult Content Consumption
Shin, Hyunju	Generational Cohort Similarity in the CEO-TMT Interface and Firm Innovation
Shum, Leslie	“Dark” Traits and Their Effect on Motivational Strivings
Siasi, Parisa	Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand Consequences
Siejka, Aneta	Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European Perspective
Simhan, Padmini	Consumer Perceptions of TikTok’s Influence on the Music Industry
Simonyan, Yvetta	Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is Processed
Simonyan, Yvetta	Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers
Sinha, Mona	Role of Embededdness on Women Social Entrepreneurs: A Four Country Study
Siqueira, Jose Ribamar	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
Sleep, Stefan	Technology Adoption and Sales Team Performance: The Role of Organizational Agility
Smith, Craig N.	Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers
Soltaninejad, Ali	Blue Badges for All: Evaluating the Impact of Purchasable Verification Status on Influencer Marketing
Soopramanien, Didier	A Life Course Investigation of the Creative Consumer
Soscia, Isabella	Consumer Dishonesty and Online Disinhibition Effect
Sovannaroth, Leap	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Soykoth, Mostofa Wahid	Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method
Stallone, Valerio	Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Streukens, Sandra	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Strobel, Selina L.	Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes
Stuhldreier, Sanja	Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response Appropriateness
Suryawanshi, Jigyasa	Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior
Swani, Kunal	B2B Data Breaches: Consequences of Firm’s or Buyer’s Data Loss Brand Privacy Reputation (BPR): Conceptualization, Definition, and Measurement
T
Tao, Willie	Human-Robot Collaboration: Investigating the Impact of Extrinsic and Intrinsic Factors on Employees' Turnover Intention Gig Economy: How App Usage Satisfaction and Tips Impact Job Satisfaction for Food Delivery Riders
Taylor, Elizabeth	Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale
Taylor, Luke N.	Evaluating and Refining Endogeneity Solutions via a Suitability Metric and an Adjustment Method for the Gaussian Copula Approach
Ter Horst, Enrique	How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging Market
Tewari, Ruchi	Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability
Teychenie, Thomas	AI vs Fake News: Bridging the Gap in User Acceptance
Thakur, Sukaran	Measuring Impact of AI-Generated Personalized Ads on Engagement and Memorability
Thirukketheeswaran, Sinu	Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes
Tikkanen, Henrikki	Are Marketing Analytics Capabilities more than a Cost of Competing?
Toporowski, Waldemar	Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping
Torres, Patricia	Me or Them: How Self-Motives Impact Financial Behavior
Tran, Gina	Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial Behavior
Tripathi, Sanjeev	Digital Consumption Value Scale: Construction, Validation, and Generalization
Trivedi, Minakshi	Non-Fungible Tokens (NFTs) and their Value as an Emerging Retailing Opportunity for Firms
Trocchia, Philip	Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
Tuscolano, Francesco	Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
U
Ulber, Martin	The Acceptance of Second-Hand Products as a Gift
Untilov, Olga	The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers
Uusitalo, Outi	Greenwashing and Social Media: An Examination of Consumer Responses on Twitter
V
Vaes, Sien	Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Vasquez, Arturo	Cross-Cultural Marketing Ethics: Individualistic versus Collectivist Managers’ Ethical Orientations
Veasna, Sou	The Key Antecedents of Cultural Destination Satisfaction: A Case Study of International Tourist Perceptions of Emotional Experience
Veloutsou, Cleopatra	Drivers and Outcomes of Brand Polarization for Airlines Brands Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
Vesal, Mahdi	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
Vida, Irena	Exploring the Effect of Psychological Ownership on Consumer Dark-Side Digital Behaviors and Well-Being
Visentin, Giovanni	Exploring the Role of Regret and Envy in Crowdfunding Investment Decisions: A Study on Aspiring Entrepreneurs and Funding Efficiency
Voss, Kevin E	Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner Connectedness
W
Wagner, Phillip	Pride in Persuasion: Assessing the Impact of LGBTQ+ Social Justice Messaging
Walker, Doug	Sales Team Ethical Training and Team Knowledge Sharing
Wang, Fan	Social Interactions and Empathy-Mediated Dynamics in Live-Streaming Shops
Wang, Shu	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation
Wang, Wenting	Social Media and B2B Buyer and Seller Relationships
Wangmo, Gaki	Customer-Based Brand Competitiveness: A Scale Development
Wanjugu, Sabinah	Product Value Perceptions in Retailer vs Reseller Settings The Effect of Founder Product Usage on Perceived Authenticity The do’S and don’ts of the Academic Job Market
Warren, Nathan	Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses
Weber, Anna	It's the Journey and not the Destination: How Non-Driving Activity Options in a Fully Autonomous Car Impact on Technology Acceptance
Weidenhagen, Juliane	The Acceptance of Second-Hand Products as a Gift
Westphal, Jorg	Technostress as a Driver of the Development of Role Stress of Sales Managers: Conceptual Framework
Wetzels, Martin	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review Leveraging Blockchain for Fair Value Exchanges in the Digital Ad Space
Wetzels, Ruud	Mapping the Evolution of Service Robot Research Across Disciplines: An Integral and Visual Review
Wetzler, Andrea	Exploring Consumer Browsing Behavior of Online Reviews in the Context of Deception: The Role of Dual Process and Skepticism
Wijekoon, Sayuri	Lead User Involvement and New Product Success: The Role of Social Networks and Entrepreneurial Decision-Making
Willems, Kim	Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions
Wright, Scott	Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
Wu, Shuang	The do’S and don’ts of the Academic Job Market Mindfulness on Subjective Well-Being in the Age of Social Media
Wu, Xiaoxu	Political Ideology and Customer Feedback: Do Conservatives Provide more Valuable Feedback to Firms?
X
Xia, Lan	The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners
Y
Yazdanparast, Atefeh	The Role of Haptic Online Reviews on Consumer Decision Making
Yin, Bingqing Miranda	Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand Sustainability
Yonel, Tanita	Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Young, Ashley	Dynamic Pricing in New Service Contexts: Repurchase Intentions of Price-Advantaged Customers and the Roles of Price Confusion and Trust
Yuras, Gabriel	Antecedents in the Pre- and Postadoption Process of Autonomous Shuttle Mobility: A Longitudinal Study based on User Experience A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by a LDA based Topic Modelling Approach
Z
Zahay, Debra	Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Zeiss, Jessica	Value Normalization through Demanding Politics: New Megamarketing Strategy
Zhang, Jintao	How the Use of Smartphones (vs. PCs) Impacts Price-Quality Inference After $50 off? Effect of Discount Framing on Deceptiveness
Zhang, Lingling	Consumer Responses to Brand Customization on the Internet
Zhang, Shaoling Katee	Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling?
Zhang, Yumeng	When Dark-Side Effects Spread
Zhong, Wenting	The Thrill of the Deal: How Stacking Discounts Makes Customers Feel Like Winners
Zihagh, Fereshteh	Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns
Zmich, Louis	Service Providers Use of Influence Tactics and Online Reviews
Zniva, Robert	Lost in Co-Creation: A Mystery Shopping Approach to Assess Retailer Omnichannel Readiness
Ö
Österle, Benjamin	A Neuroscience Experiment Pretest on B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price
Özen, Hilal	Extending Theory of Planned Behavior with Green Marketing: An Application from Turkish Market

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