Marbella

Session 1.3 (May 22 08:30-10:00) Digital Horizons: How are Firms Navigating
Session 2.3 (May 22 10:30-12:00) Financial Decision Making with Public Policy, Non-Profit and Entrepreneurial Implications
Session 3.3 (May 22 13:30-15:00) Retail Facilities, Environments, and Assortments
Session 4.3 (May 22 15:30-17:00) AI, Consumer Behavior, and Adoption
Session 5.3 (May 23 08:30-10:00) AI in Business Strategy and Innovation
Session 6.3 (May 23 10:30-12:00) Experiential and Event Marketing
Session 7.3 (May 23 13:30-15:00) Managing B2B Relationships and Challenges
Session 8.3 (May 23 15:30-17:00) Digital Dynamics and Dilemmas: Influence, Deception, and Adolescents
Session 9.3 (May 24 08:30-10:00) Technology, Product Adoption, and Decision-Making
Session 10.3 (May 24 10:30-12:00) Deciphering Digital Consumption
Session 11.3 (May 24 13:30-15:00) Interacting with Advanced Service Technologies
Session 12.3 (May 24 15:30-17:00) Resolving Contemporary Issues in Branding