Prado

Session 1.1 (May 22 08:30-10:00) Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Session 2.1 (May 22 10:30-12:00) Special Session: The Future of Structural Equation Modeling Methods: Hegemony, Chaos, or Convergence?
Session 3.1 (May 22 13:30-15:00) Special Session: The Do's and Dont's of the Academic Job Market
Session 4.1 (May 22 15:30-17:00) Special Session: Brands and Logos
Session E1 (May 22 17:00-17:30) Prolific Demonstration
Session 5.1 (May 23 08:30-10:00) Special Session: Dissonance in Generative AI Managerial Skills: Mental Models, Ethics, and Customer Well-Being
Session 6.1 (May 23 10:30-12:00) Special Session: Where Doctoral Programs are…and, Where they Could be Going
Session 7.1 (May 23 13:30-15:00) Dark Side of Consumer Behavior
Session 8.1 (May 23 15:30-17:00) Special Session: Livestream Commerce in AI-Powered Digital and Virtual Worlds
Session 9.1 (May 24 08:30-10:00) Special Session: Research Opportunities in Self-Regulation: The Challenges Facing Marketing
Session 10.1 (May 24 10:30-12:00) Influence Evolving: AI, Trust, and Verification
Session 11.1 (May 24 13:30-15:00) Special Session: Exploring the Dynamics of Cancel Culture, Brand Affiliations, and Social Media in Consumer Behavior
Session 12.1 (May 24 15:30-17:00) Consumer Interactions in Retail and Services