Majorca

Session 1.5 (May 22 08:30-10:00) Branding and Society: Issues and Effects
Session 2.5 (May 22 10:30-12:00) Doctoral Colloquium
Session 3.5 (May 22 13:30-15:00) How to Solve the Problem of Data Quality in your Online Research by Prolific
Session 4.5 (May 22 15:30-17:00) Innovations in Digital Interactions and Emotional Engagement
Session 5.5 (May 23 08:30-10:00) Optimizing B2B Sales Performance
Session 6.5 (May 23 10:30-12:00) Does Marketing Have a Role in Inclusivity and Social Justice Causes?
Session 7.5 (May 23 13:30-15:00) Evolving Research Methods: Adapting to AI and New Empirical Approaches
Session 8.5 (May 23 15:30-17:00) Retailing Operations and Opportunities
Session 9.5 (May 24 08:30-10:00) Frontiers in Marketing Education and Pedagogy
Session 10.5 (May 24 10:30-12:00) Brand Management: Driving Consumer Perceptions
Session 11.5 (May 24 13:30-15:00) Technology and Hospitality Marketing