Program for Wednesday, May 22nd: Talk View

PROGRAM FOR WEDNESDAY, MAY 22ND: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

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19:00

08:00-17:00 Registration

08:30-10:00

Special Session: Necessary Condition Analysis (NCA) and its Application to Partial Least Squares Structural Equation Modeling

Christian M. Ringle, Marko Sarstedt

08:30-08:45

How Human Desire for Belonging and State of Low vs. High Power Influence Masstige Luxury Consumption

Shayan Shaikh, Michaela Gummerum

08:45-09:00

The Acceptance of Second-Hand Products as a Gift

M.K. Schöniger, J. Weidenhagen, S.J. Adler, M. Ulber

09:00-09:15

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting

Begum Kaplan, Scott Wright

09:15-09:30

Can AI be Luxury: The Motivation and Values Behind the Willingness to Buy Luxury AI

Khaled Aboulnasr, Jacqueline Eastman

08:30-08:45

Leveraging Big Data Analytics to Facilitate Hospitality Firm Value

Ziad Abdelmoety, Gomaa Agag

08:45-09:00

Do Purchase Intentions Depend on Corporate Response Strategies? – The Role of Perceived Response

Silke Bambauer-Sachse, Sanja Stuhldreier

09:00-09:15

Impact of Early Social Media Adoption on Individual Characteristics and Abilities

Narendra Bosukonda, Muhammad Mollah

08:30-08:45

Bottlenecks of Digital-Based INVs During Global Market Expansion

Sara Fraccastoro, Arto Ojala, Mika Gabrielsson

08:45-09:00

Warzone Wonders: Unraveling the Enigma of Online Delivery Service Adoption Amidst Turmoil

Shaima'A Enkemah

09:00-09:15

Increasing Customer Lifetime Value Through Referrals: Understanding Cultural Differences in the Context of a European

Christian Schwalbach, Jan Kemper, Malte Brettel

08:30-08:45

The Smartness Inference: Consumer’s Perceptions Towards Upcycling Brands

Mohamed Didi Alaoui

08:45-09:00

Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process

Shu Wang, Devashish Pujari, R. Sandra Schillo

09:00-09:15

Branding in a Polarized Age: The Risks and Rewards of Corporate Pro-Social Messaging

Amelia Gulding, Jodie Ferguson, Mayoor Mohan

09:15-09:30

How Brand Aligned Service Impacts Customer Experience: Evidence from a Local Fast Food Chain in an Emerging

Jose Ribamar Siqueira, Liliana Rivera Virguez, Enrique Ter Horst, German Molina

08:30-08:45

Consumer Dishonesty and Online Disinhibition Effect

Didem Gamze Isiksal, Elif Karaosmanoglu, Isabella Soscia

08:45-09:00

Salesperson and Consumers vs Artificial Intelligence? Investigating Preventing and Promoting Factors of New Forms of Collaboration in Physical Retail

Madiha Bendjaballah, Eleonora Pantano, Sandrine Heitz-Spahn

09:00-09:15

Multisensory Design: Augmenting the Consumer Virtual Product Experience

Racat Margot, Dinsmore John, Plotkina Daria

08:30-12:00 Workshop: Teaching Digital Marketing

10:00-10:30 Refreshment Break

10:30-12:00

The Future of Structural Equation Modeling Methods: Hegemony, Chaos or Convergence?

Edward Rigdon

10:30-10:45

Measuring Authenticity of Athlete Brands: Development and Validation of a Multi-Dimensional Scale

Nataliya Bredikhina, Thilo Kunkel, Daniel Funk, Bradley Baker, Elizabeth Taylor

10:45-11:00

Sport Brand Extension into Esports: Examining Sport Fan Perceptions of Authenticity, Fit, and Team Identification toward Behavioral

Se Jin Kim

11:00-11:15

The Role of Psychological Needs Satisfaction, Brand Attachment, and Passion for Themed-Restaurant Brands across

Faheem Gul Gilal, Sadam Hussain, Rukhsana Gul Gilal, Naeem Gul Gilal

10:30-10:45

Consumer Financial Vulnerability and SNAP Policy

Lendie Follett, Andrew Bryant, Gavin Eldridge

10:45-11:00

Me or Them: How Self-Motives Impact Financial Behavior

Patricia Torres

11:00-11:15

The Effect of Financial Literacy and Use of Different Payment Methods on Compulsive Buying Among Young

Monika Kukar-Kinney, Raika Sadeghein, Annie Mead

11:15-11:30

Limits to the Price-Tag Society: Ethical Evaluations of Controversial Market Offers

Craig N. Smith, Yvetta Simonyan

10:30-10:45

Persuasion Processing Intuitions: Moral Judgments of Persuasion are Driven by How Consumers Think the Persuasion is

Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson

10:45-11:00

Moved by Cute Ads? Effect of Kindchenschema and Whimsical Cute Elements on Consumers’ Kama Muta and Persuasive Outcomes: A Study of the U.S. and

Subhalakshmi Bezbaruah, Saleem Alhabash

11:00-11:15

Simple Yet Effective: In-Feed Advertising through a Construal Level Theory Perspective

Bin Chang, Pooja Ramankutty

11:15-11:30

Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and

Emil Häglund, Johanna Björklund

10:30-10:45

Creative Artificial Intelligence for Marketers: A Framework and Research Agenda

Tanita Yonel, Rajesh P. Bhargave, Johannes Hattula

10:45-11:00

Consumers’ Online Brand-Related Activities (COBRAs) on Social Media: Consumer Gratifications and Brand

Parisa Siasi

10:30-11:00

Navigating Livestream Marketing Efficacy

Andrew T. Crecelius

11:00-11:30

Data Privacy Regulations: How Call-to-Action Button Elements Can Influence Sharing Information About Browsing

Dipayan Biswas

11:30-12:00

Building a Customer-Centric Innovation Platform with the Digtial Twin

Nobuyuki Fukawa

12:00-13:30 A Panel Discussion with AMS Distinguished Marketer: Doug Wilson

13:30-15:00

The do’S and don’ts of the Academic Job Market

Nina Krey, Shuang Wu, Sabinah Wanjugu, Vincent Jeseo, Jasmine Parajuli

13:30-13:45

Effect of Augmented Reality Usage by Social Media Influencers Influencing Purchase Behavior

Varsha Jain, Altaf Merchant, Parth Salunke, Jigyasa Suryawanshi, Nadjim Mkedder

13:45-14:00

Virtual Identity, Real Impact: Understanding the Role of Computer-Generated Image Influencers in Promoting Prosocial

Khaled Aboulnasr, Gina Tran

14:00-14:15

Sensations from Gigantic Oversizedness in Virtual Reality and their Impact on Food Purchase

Elena Höfer, Mara F. Ortner, Oliver Emrich, Frank Huber

14:15-14:30

Virtual Trials, Tangible Errors: Navigating Augmented Reality Service Failures in Online Shopping

Denise Pape, Waldemar Toporowski

13:30-13:45

Addressing Retail Out-of-Stocks Through three Interlocking Elements

Thomas Gruen, Daniel Corsten

13:45-14:00

Exploring the Influence of Bio-Sonic Retail Environments

Deepak S. Kumar, Keyoor Purani

14:00-14:15

The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers

O. Untilov, C. Lombart, D. Louis, F. Kurtaliqi, F. Charton-Vachet

13:30-13:45

Artificial Intelligence in Salesperson Judgment and Decision Making

Kash Afshar, Raj Agnihotri, Elizabeth Hoffman

13:45-14:00

Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method

Mostofa Wahid Soykoth

14:00-14:15

Leveraging Sales Engagement Applications in B2B Seller Companies

Dr Fabio Oliveira, Rodrigo Perez Vega

14:15-14:30

Defining Organizational Sales-Stacks, Developing Foundational Premises, and Directing Future

John Galvan

13:30-15:00 How to Solve the Problem of Data Quality in your Online Research by Prolific

13:30-13:45

A Conceptual Framework of Consumers' Liquid Self

Shiekh Shahriar Ahmed

13:45-14:00

Customer Success Management: A Systematic Literature Review and an Agenda for Future Research

Amit Mahimkar

14:00-14:15

A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism

Diptikanta Panigrahi

13:30-17:00 Workshop: Advanced Topics in Partial Least Squares Structural Equation Modeling (PLS-SEM)

15:00-15:30 Refreshment Break

15:30-15:45

Brands and Logos: New Directions in Brand Alliance Research: Investigating Consumer Perceptions of Partner

Kevin E Voss, Ying Ying Li, Minjoo Kim, Yueying He

15:45-16:00

Brands and Logos: The Impact of Uncertainty Avoidance on Aesthetic Preference for Angular versus Rounded Brand Logo

Bingxuan Guo, Yuan Susan Li

16:00-16:15

Brands and Logos: Cultivating Compliance: The Influence of Anthropomorphic Branding on Consumer Responses to Brand

Ying Ying Li, Bingqing Miranda Yin

15:30-15:45

A Life Course Investigation of the Creative Consumer

Klaudia Magdalena Kania, Nina Michaelidou, Kemefasu Ifie, Didier Soopramanien

15:45-16:00

Redefining Consumer Aesthetic Taste as Practice

Lina M. Ceballos, Jorge Maya, Juan Camilo Giraldo

16:00-16:15

Understanding Perceived Quality from the Consumer Perspective and the Impact on Online Repurchase

Rahul Kumar, Varsha Jain, Jacqueline K. Eastman, Anupama Ambika

16:15-16:30

A Systematic Review of the Concept of Aesthetic Taste

Lina M. Ceballos, Jorge Maya

15:30-15:45

Chatbots Autonomy during Interaction and Consumer Adoption

Vincent Favarin, Laurane Jannin

15:45-16:00

Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart

Sinu Thirukketheeswaran, Marc Kuhn, Lars Meyer-Waarden

16:00-16:15

Making Healthcare Technology a Success Story: Developing a Patient-Centric Toolset to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology

Sien Vaes, Sandra Streukens, Sara Leroi-Werelds

16:15-16:30

AI vs Fake News: Bridging the Gap in User Acceptance

Bertha Rodríguez de Cárdenas, Thomas Teychenie

15:30-15:45

Mindfulness on Subjective Well-Being in the Age of Social Media

Shuang Wu, Nina Krey, Ye Han

15:45-16:00

Deinfluencing the Influenced: Consumers’ Reactions Towards Deinfluencing Videos on TikTok

Alice Crépin, Camille Lacan

16:00-16:15

Greenwashing and Social Media: An Examination of Consumer Responses on Twitter

Mitra Salimi, Francesco Tuscolano, Outi Niininen, Outi Uusitalo

16:15-16:30

A Conceptual Model of Consumer Well-Being and Adult Content Consumption

Hadil Sherif, Amro Maher

15:30-15:45

AI Augmented Reality Digital Assistants: How using an Anthropomorphized Digital Assistant Influences Phygital Service

Hannah Marriott, Graeme McLean, Jennifer Barhorst

15:45-16:00

Advertising in the Metaverse: A Multi-Stakeholder Approach from a Central and Eastern European

T. Doligalski, N. Sarna, A. Siejka, R. Kozielski, B. Koles

16:00-16:15

Emotional Attachment to NFTs

Kaan Canayaz, Jaehoon Lee

16:15-16:30

Exploring Virtual Reality Content Features

Kirsten Cowan, Laurence Dessart, Alena Kostyk

15:30-15:45

Human Touch in AI-Enabled Marketing: Toward an Integrative Framework

Manaswini Acharya

15:45-16:00

Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing

Shashank Shaurya Dubey

15:30-17:00 Meet the Editors I

17:00-17:30 Prolific Demonstration

17:30-18:00 AMS PhD Jobs Initiative

18:00-19:00 Welcome Reception