Aragon

Session 1.2 (May 22 08:30-10:00) Luxury and Gifting
Session 2.2 (May 22 10:30-12:00) Branding in Hospitality and Sports Marketing
Session 3.2 (May 22 13:30-15:00) New Frontiers: How Augmented and Virtual Reality Shape Intentions and Behaviors
Session 4.2 (May 22 15:30-17:00) Creativity and Aesthetics
Session SPS (May 22 17:30-18:00) AMS PhD Jobs Initiative
Session 5.2 (May 23 08:30-10:00) Enhancing Digital: Pets, Sensory, and Brand Collaborations
Session 6.2 (May 23 10:30-12:00) Retail Consumers' Interaction, Experience, and Decision Making
Session 7.2 (May 23 13:30-15:00) Beyond the Screens in Social Media and Live Streaming
Session 8.2 (May 23 15:30-17:00) AI and Service Failure
Session 9.2 (May 24 08:30-10:00) AI, Big Data, and Crowdfunding
Session 10.2 (May 24 10:30-12:00) Contemporary Issues in Pricing and Price Discounts
Session 11.2 (May 24 13:30-15:00) Sustainability, CSR, and Mindfulness
Session 12.2 (May 24 15:30-17:00) AI and Technology in Decision Making and Finance