Designing Servicescapes for Consumer Wellbeing (abstract)

Only Human: Voicebot Accent, Perceived Anthropomorphism, and Consumer Acceptance (abstract)

Seeing the Human in Chatbot: Anthropomorphic Visual Cues and Brand Type in LLM-Based Chatbot (abstract)

Building the Machine in our Own Image: The Role of Brand Anthropomorphism in Cognitive Relationships and User Conversational Agent Experiences (abstract)

Exploring the Effects of AI-Driven Personalization Messaging on Sustainable Consumption: Antecedents and Consequences (abstract)

Suspending Disbelief in Engagement with Virtual Influencers (abstract)

Enhancing AI Influencer Authenticity through Communication Strategies (abstract)

How Trustworthy are Pricing Tactics Effects? A Systematic Audit of Five Decades of Behavioral Pricing Research (abstract)

A Psychometric Framework for Validating Third-Person Indirect Questioning (abstract)

Item Level Correction: Improving Common Methods Variance Defense in Global and International Marketing Research: A Meta-Analysis with Replications (abstract)

Fighting for Talent: Exploring Job Seekers’ Preferences for Employers’ DEI Engagement through Maximum Difference Scaling (abstract)

Pedaling Beyond Stereotypes: Understanding Women’s Purchase Intentions in the Bicycle Market (abstract)

When More is Less: The Disfluency Costs of Multi-Identity Appeals in Advertising (abstract)

Masculine or Feminine: An Experimental Study of Mortality Salience Effects on Gender-stereotyped Product Evaluation (abstract)

Which AI Ethics Matter? Ranking Consumer Preferences for Ethical AI (abstract)

Drunk Shopping in Online Context(S) (abstract)

The Design of Equitable Serendipity in Early Cancer Detection: Next Challenges for Preventive Health Systems, Public Policy, and AI Governance (abstract)

Children, Brands, and Ethics: Reconsidering Sharenting through the Lens of Perceived Brand Ethicality and Customer Engagement (abstract)

#Call-OUT Unilever: How and why Social Media Influencers Reprimand Brands for Ethical and Moral Wrongdoings (abstract)

Social Media Influencer Communications in Values-Related Crises (abstract)

Chances and Challenges in a Disruptive World: Theoretical, Empirical, and Managerial Angles on Environmental Dimensions (abstract)

Right Gender, Right Role, Right Context! Unpacking Stereotype Complexity in AI Agent Perceptions (abstract)

Decoding Gender Congruence and Neutrality in AI Voice Perception (abstract)

Do Smart Systems Treat Everyone Equally? Consumer Reactions to Racial Bias in AI (abstract)

The Role of Anthropomorphism in Using AI Tools for Purchasing: Known and Newly Discovered Impacts (abstract)

Does Generative AI Project Feelings and Emotions? Explorations on Synthetic Consumer Data Generation and Prompt Engineering with LLMs (abstract)

Moral Costs of Recognition in Human–AI Creation (abstract)

Determining Optimal Product Assortments with Bayesian TURF Analysis: Enriching Results by Quantifying Uncertainty (abstract)

Synthetic Data for Survey Research (abstract)

Semantic Consumer Profiling (SCP): Interpretable Psychographic Segmentation from Product Meaning (abstract)

A Multi-Copula Approach to Correcting Endogeneity Bias (abstract)

Decoding Minds and Machines: A Critical Synthesis of Artificial Intelligence and Neuromarketing in Consumer Research (abstract)

Enhancing Online Advertising Performance through Personality-Tailored Messages: Results from a Google Ads Field Experiment (abstract)

The Janus Face of Online Consumer-led Communities: Observations of Altruism and Deviance among Grocery Voucher Exchange Groups (abstract)

AI Persuasion in Consumer Decision-Making: A Qualitative Pilot Study (abstract)

Selling Sustainability: A Framework for Evaluating Authenticity in Digital Sustainability Communication (abstract)

Green Light to Consume? How Sustainability-related Marketing Claims may Increase Consumption Intentions (abstract)

Too Abstract to Act? Developing a Typology of Consumer Climate Engagement Based on Social Exchange and Construal Level Theory (abstract)

Friends behind the Screen: The Rise and Power of Trans-Parasocial Relationships in Influencer Marketing (abstract)

Blurred by Stress: Explaining the Green Values–Behavior Gap with Physiological and Psychological Stress (abstract)

Curiosity and Re-targeting on Social Media (abstract)

Social Media Influencers in the AI Age: Challenges and Opportunities (abstract)

How Do Users Relate to their Digital Voice Assistants? An Exploratory Study on Relationship Types and their Development over Time (abstract)

Which One Do You Prefer? Exploring Users Generative AI Preference (abstract)

How AI-Generated Advertising Shapes Consumer Emotion and Engagement (abstract)

FrAInd or Fraud? When Empathetic AI Creates Impolite Customers (abstract)

Human-Chatbot Communication and Interaction Satisfaction: Does Chatbot Language Style Matter? (abstract)

When AI Speaks of AI in University Social Media Communication: How Labels and Congruence Shape Consumer Engagement (abstract)

Human Touch or Algorithmic Precision? The Role of Visual Appeal in Shaping Consumer Responses to Human- vs. AI-Generated Content (abstract)

Asymmetry in Consumer Religiosity and Evaluation of Advertising Messages with Religious Cues (abstract)

The Influence of Country-of-origin Information and other Stimulus-driven Cues in Ecommerce: The role of Neuromarketing. An Exploratory Study of Ghanaians Purchase Intention of Alcohol. (abstract)

Why Some Anthropomorphic Stimuli Work Better than Others in Driving Prosocial Behaviors: The Role of Kindchenschema Cuteness (abstract)

Understanding Consumer Perceptions of Fintech and Traditional Financial Institutions: Insights from Complaint Text Mining (abstract)

A Systematic Literature Review on Behavioral Reasoning Theory (abstract)

Leveraging Endorser Symbolic Capital to Reduce Donor Uncertainty in Charity Donations (abstract)

The Controversy of Donations: It’s not Just Morality - Bandwagon Matters too (abstract)

Marketing Moral Exemplars: The Impact of The Superhero Concept on Prosocial Behaviour (abstract)

Too Real to Be Real? How Language Cues Affect Identity Ambiguity and Engagement with Virtual Humans on Instagram (abstract)

Fake or Real? The Role of Genuineness and Completeness in Social Media Brand Apologies (abstract)

Gaze Intensely or Share the Moment? Effects of Social Media Sharing on Recall and Recommendation of Museum Experience (abstract)

From Control to Comfort: How Flow and Personalization Shape the Adoption of Automated AI Services in Smart Cities (abstract)

Investigating the Effects of Functional and Anthropomorphic Social Factors on Continued Usage Intention of AI-powered Search Engines (abstract)

Between Personalization and Privacy: Consumer Responses to AI in the Online Fashion Sector (abstract)

Extending the AIDUA Model: Predicting the Use of Generative AI Tools in High-Involvement Purchasing (abstract)

Balancing Profitability and Engagement: Advertising-Supported Monetisation Strategies for Generative AI Platforms (abstract)

AI, Sustainability, and Woven Realities: A Qualitative Study of Virtual Brand Identities in the Immersive Metaverse (abstract)

The Effect of Influencer’s Presence on Millennials Attention in Social Media Advertising (abstract)

The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads (abstract)

B2B Website Design: How Visual Design Elements can Help Improving Overall Brand Credibility (abstract)

Exploring The Influence of Psychological And Emotional Elements On Green Purchase Intentions: An Extended Abstract (abstract)

Sustainable Consumption Commitment and Eco-designed Products: The Role of Environmental Awareness on Behavior’s Consumers. An Analysis through the Essential Needs Theory (abstract)

Framing Sustainability: How Highlighting Individual vs. Collective Contribution Affects Brand Appeal (abstract)

Intrinsic and Extrinsic Drivers of Pro-Environmental Sharing: The Moderating Role of Consumers’ Product Sharing for Reuse Engagement (abstract)

Sustainability in the Last Mile: How Solution-Oriented Communication and Transparency Shape Pro-Environmental Consumer Behaviour (abstract)

Is Consumer Materialism Counteractive to Pro-Environmental Attitudes, Intentions, and Behaviours? – A Meta-Analysis (abstract)

The Emotional Foundations of Privacy Disclosure (abstract)

From FOMO and Brand Content Overload to Social Media Fatigue, Lurking and Discontinuation: The Role of Social Support (abstract)

Hesitation to Uninstall an Installed App (abstract)

The New Verse of Global Marketing: Role of Digital and Social Media, Innovation and Invention Education, Consumer Culture Theory in a Globalized World (abstract)

The Influence of Storytelling on Perceived Authenticity of AI-Generated Art (abstract)

Humans vs. AI Social Media Marketing Content: The Impact on Consumers Attitudes and Intentions (abstract)

AI-Driven Innovation in South African SMEs: A Phenomenological Perspective (abstract)

How does the Disciplinary Power of Social Media Algorithms Shape Ethical Norms? (abstract)

Innovation and the Dark Side of AI-Driven Digital Marketing (abstract)

Home Sweet Smart Home: The Dual Perceptions of Warmth and Competence (abstract)

Time to “Take Care”!: The 4Rs for Conceptualizing a Care Marketing Approach (abstract)

Marching Left or Right Decoding Political Responses to Military Messaging (abstract)

The Goldilocks Consumer: Sufficiency Messaging and Consumer Psychology (abstract)

The Recycling Illusion: When Recycled Packaging Feels More Natural (abstract)

Cognition or Emotion? An EEG Investigation of Sustainable Purchase Intention Through the Lens of Dual-Process Theory (abstract)

When Knowledge Meets Stress: Uncovering new Factors Behind the Green Values–Behavior Gap (abstract)

Understanding Online Reviews and E-shopping Behavior: Exploring the Mediating Role of Brand Trust and Moderating Role of Green Claim (abstract)

When the Same Stars Tell Different Stories: Mapping and Categorizing Online Review Systems across Platforms (abstract)

Social Capital, Trust, Engagement and Brand Value in Brand Communities (abstract)

Designing the Digital Shelf: Visual Merchandising Strategies for E-Grocery Retailers (abstract)

How does the Nutri-Score Affect Consumer Responses in an Ad? An Applied Case on Instagram Posts with Young French Consumers (abstract)

AI and Human Culture: A Glance into the Future (abstract)

Human-AI Empathy Gaps and the Role of Vulnerability in AI-Driven Healthcare Experiences (abstract)

When Chatbots Fail: How Anthropomorphism and Failure Attribution Shape Service Recovery Outcomes (abstract)

The Impact of Consumers' Propensity to Attribute Moral Agency Towards AI vs. Human Decisions on Service Satisfaction (abstract)

Harnessing Digital Transformation for Competitive Advantage in B2B Customer Journeys (abstract)

Beyond Rationality: Unveiling Collective Emotions in B2B Value Co-Creation - A Systematic Review and Future Research Agenda (abstract)

Paradoxical Stakeholder Journeys: Mapping Tensions and Governance Levers (abstract)

Augmented Reality and Customer Experience in Cultural and Heritage Tourism (abstract)

Balancing Innovation Benefits and Privacy Risks: An Integrative Model of GenAI Adoption for Travel Planning (abstract)

Tourist Motivation and the Cognitive–Affective Motivational Model (abstract)

Analytical Model of Performative Immersiveness of Memorialistic Ambiences (abstract)

Balancing Authority and Vulnerability: How Emotional Displays Restore Trust after Brand Crises (abstract)

Please keep it! The Impact of Refunds Without Returns on Customer Relationships in Online Shopping (abstract)

Post-Experience Dissonance in the Sharing Economy: Results of an Exploratory Study (abstract)

Food A Contested Domain: Food and Food Waste Behavior of Young Consumers Transitioning through University Life (abstract)

Mindfulness and Green Warm Glow in Sustainable Fashion Consumption: The Moderating Role of Fashion Consciousness (abstract)

Turning Awareness into Action: Consumer Responses to Corporate Social Irresponsibility (abstract)

The Evolution of Comparative Advertising in a Digital World and Implications for Advertisers (abstract)

Conceptualising De-Influencing: An Attribution Theory Framework (abstract)

Exploring how Social Media Context Impacts the Psychological Benefits of Nature Exposure (abstract)

Market Orientation in the Era of Artificial Intelligence: Advancing Hunt’s Partial Formalization of Market Orientation Theory (abstract)

Interoperable Revenue Governance: Governing Revenue Operations and Marketing Work in AI-Enabled Revenue Systems (abstract)

Toward a Theory of Marketing Work: Roles, Skills, and Structures in an Age of Intelligent Technologies (abstract)

The Impact of Anthropomorphic Virtual Agents on Online Consumer Behavior (abstract)

Man vs. Machine: How Fear of Judgment Shapes our Willingness to Self-Gift (abstract)

Beyond Trust: A Moderated Mediation Model of Personalization, Well-Being, and User Intention in Smart City Service Solutions (abstract)

Indicators of Service Provider Performance in B2B (abstract)

Does Advertising Spending Disclosure Enhance Marketing’s Stature and Performance? (abstract)

Backward Channel Decentralization vs. Integration: Roles of Market Coverage and Emission Abatement under Competition (abstract)

Beyond Country of Origin and Brand Prominence: The Dominant Role of Consumer Xenocentrism in Purchase Intentions (abstract)

Unpacking Emotions in SME Internationalisation: Toward a Multilevel Theoretical Framework and Research Agenda (abstract)

Balancing Intuition and Analytics: Cross-Cultural and Gendered Dynamics of Decision-Making in Marketing Management (abstract)

Online Shopping Cart Abandonment among Impulse Buyers: Hedonic Adding to Cart and the Role of Psychological Ownership and Emotions (abstract)

Confused but in a Hurry: How Perceived Scarcity Modifies the Path from Confusion to Purchase Delay during Sales (abstract)

Experiential Complexity Influences Consumer Ratings through Decreased Usability and Increased Production Cost Bias (abstract)

Secondhand Branded Clothing P2P Marketplaces in Philippines: An Analysis of Factors Influencing Consumers’ Attitudes and Purchase Intent (abstract)

The Impact of Social Media Influencers on Fashion Brand Loyalty: A Study of South African Consumers Aged 18 to 24 (abstract)

Integrating Live-Streaming Dimensions into the E-Servicescape Framework of Online Retailing (abstract)

Gender, Legitimacy, and Trust in GenAI-Assisted Learning (abstract)

Students’ Perceptions of Customized GenAI Tutors in Hybrid and AI-Driven Learning Contexts (abstract)

Designing Impact: Advancing Student Development and Global Competence through Short-Term Study Abroad (abstract)

Connecting the Marketing Community: AMS Social Media Activities and Emerging Initiatives (abstract)

Investigating the Impact of Augmentation Quality and Perceived Control on Online Purchase Intention: Results from an Experimental Study in Augmented Reality Context (abstract)

Augmenting the Plate: Exploring Opportunities and Challenges of Augmented Reality in the Food Industry (abstract)

A Human-Centric Means-End Chain Approach to Understand Augmented Reality Try-on Experiences (abstract)

Luxury Beyond Reality: Experimental Examination of Immersive Engagement and NFT Purchase Decisions (abstract)

Continued B2B Relationships with Digital Platforms: Is Trust no Longer Necessary? (abstract)

Data-Driven Value Capture in Digital Ecosystems: Systematic Literature Review (abstract)

Digital Platform Capability and Firm Performance: The Roles of Innovation Ambidexterity, Digital Servitization and Environmental Turbulence (abstract)

The Role of Cultural Masculinity in Shaping Perceptions of Virtual vs. Human Influencers: Credibility, Authenticity and Purchase Intention (abstract)

Marketing and Neo-Mercantilism: A Plea for Free Trade and Creative Marketing (abstract)

Technology-Mediated Customer Relationships: The Role of Perceived Technology and Humanization in Customer Satisfaction across Cultures (abstract)

Nudging Electronic Health Record Implementation: How Opt-out Policy Impact Users’ Adoption in the French Context (abstract)

Wellbeing-oriented Servicescape: Examining Characteristics of Service Environments as Perceived Resources for Customer Wellbeing (abstract)

Quality of Public Service in Granting the Salary Bonus in Brazil: Digital Government Service Strategies (abstract)

Barriers to Omnichannel Integration in Franchise Networks (abstract)

Development of a Hierarchical Model and Measurement Scale of Mobile Service Quality (abstract)

How do Consumers React to Individual and Group Problems after “Ignored” Forewarnings during Joint Consumption (abstract)

From Buying to Learning: Reflections on Digital Consumer Behavior in the MBA Classroom (abstract)

Integrating Blockchain into Supply Chain Management Education: A Pedagogical Model and Implications (abstract)

A Cross-Country Investigation of Student Readiness and Willingness to Engage in Virtual Study Tours (abstract)

The Cost of Idealization: How Ideal Self Avatars Increase Sexualised Item Selection and Distort Purchase Intentions (abstract)

Understanding Advertising Constituents in the Metaverse: A Systematic Literature Review (abstract)

The Role of Smell and Memory in VR (abstract)

Conceptualizing B2B SMEs Digitalization (abstract)

Cognitive and Organisational Antecedents of Industry 4.0 Technologies Adoption in SME Marketing Strategy (abstract)

The Digitalization of Customer Reacquisition in B2B: A Framework from Sales Practice (abstract)

Navigating Uncertainty in Times of Conflict: Consumer Intentions toward Durable Goods in Ukraine (abstract)

Social and Digital Media as an Employee Problem: A Cross-Cultural Investigation (abstract)

Consumption Values in Shaping Consumer Purchase Intentions toward Alternative Proteins (abstract)

Service Over Self: A Dyadic Perspective on Customer Stewardship Control in Frontline Service Encounters (abstract)

When Space Becomes Luxury: Human Density and Satisfaction in Premium Services (abstract)

Dispositional Drivers of Engagement with Online Apparel Stores: Trust or Reciprocity Anxiety? (abstract)

The Relationship between CRM Capabilities and Sustainable Competitive Advantage in Retailing: The Moderating Role of AI (abstract)

From Touchpoints to Adaptive Seamlessness: Rethinking Omnichannel Experience in the Age of AI (abstract)

Designing for Identity: The Role of Website Aesthetics and Tactile Interaction in Shaping Online Consumer Behavior (abstract)

Servant or Partner? How Service-Robot Role and Spatial Context Affect Instrumental Customer Experience and Emotions (abstract)

Beyond Profit: A Strategic Framework for Brand-Conscious Marketing (abstract)

B2B Co-creational Sustainability and Corporate Brand Identity (abstract)

Researching Associative Communications in Consciousness Washing (abstract)

A Virtuous Cycle in B2B Markets: The Reciprocal Relationship between Branding and Sustainability (abstract)

The Effects of Platform Differentiation and Product Multihoming on External New Product Development for Two-Sided Platforms (abstract)

The Digitalization–Servitization Nexus in Small Retailers: Roles of Entrepreneurial Orientation, Entrepreneurial Competence, and Innovation Ambidexterity (abstract)

Startup Decision Making using Artificial Intelligence (abstract)

Can Seeing your Meal Virtually Make you Waste Less? Exploring AR-Enhanced Dining Experiences for Sustainability (abstract)

Try before you Buy: An Experimental Study on the Adoption Behaviour of Shoppers in Virtual Fitting Rooms (abstract)

I can Show you the World: An Exploratory Study of 360° Videos Perception in Tourism (abstract)

Luxury Transmission in the Feminine: An Exploration through the Collage Technique (abstract)

Brand Architecture and Financial Performance in Global Luxury Conglomerates (abstract)

Dehumanizing Luxury: How Artificial Intelligence Reduces Guest Engagement in Luxury Hospitality (abstract)

Artification and Brand-Museum: Strategic Cultural Engagement (abstract)

Lights, Camera, Backlash? The Double-Edged Sword of Service Provider Media Exposure (abstract)

Unpacking the Sequential Dynamics of Budget Performance, Sales Effectiveness, and Satisfaction in B2B Services: A Model Comparison (abstract)

Namastay on the Safe Side: Why Unconventional Trainer Attire Backfires in Yoga Advertising for Mixed-Gender Audiences (abstract)

The Promotion “Honeymoon”: An Empirical Analysis of how Economic Climate Affects Promotional Efficiency (abstract)

Distributional Persuasion Knowledge in Price Promotions (abstract)

From Sincere Price Display to Positive Outcomes: The Roles of Credibility, Brand Personality, and Brand Knowledge (abstract)

Why Fairness Feels Unfair: Exploring the Impact of Socially AI-Driven Pricing on Consumer Fairness Judgments in Autonomous Mobility (abstract)

When Icons Copy Icons: The Impact of Packaging Design Imitation by Established Brands (abstract)

For the Sake of the State: Factors Determining Public Sector Attractiveness Among Generation Z (abstract)

What Elements Make a Logo? Systematic Review, Typology Proposition and Perspectives (abstract)

Human Brand Authenticity and Ally’s Benefits, can Alliance Congruence, Expectancy and Human Brand’s Selfless Motives Boost Partner’s Outcomes? (abstract)

Systematic Literature Review of the Cognitive Downsides of Anthropomorphic AI in Consumer Context (abstract)

Marketing’s Epistemological Architecture: A Bibliometric Cartography of Seven Decades’ Evolution toward AI-Augmented Intelligence (abstract)

Love in the Age of AI: Understanding why People Form Love Relationships With Chatbots and Develop a Parasocial Preference for them (abstract)

The Two Faces of Materialism: How Dual Attitudes Shape our Pro-Environmental (or not) Choices (abstract)

Integrating Brand Equity and Relationship Marketing Theories with Empathetic AI Personalization: A Conceptual Framework for Trust and Emotional Loyalty (abstract)

How Trans-Parasocial Relationships Enhance Follower Responses in Influencer Marketing: The Roles of Social Presence, Perceived Homophily, and Persuasion Knowledge (abstract)