AMSWMC2026: AMS 27TH WORLD MARKETING CONGRESS 2026
Room 214

Sessions

  • Session 1.7 (Jul 08 08:30-10:00) Moral Voice and Ethical Tensions on Social Media
  • Session 2.7 (Jul 08 10:30-12:00) Parasocial Bonds in Digital Influence
  • Session 3.7 (Jul 08 13:30-15:00) Identity and Experience in Social Media
  • Session 4.7 (Jul 08 15:30-17:00) Privacy, Fatigue, and Platform Engagement
  • Session 5.7 (Jul 09 08:30-10:00) Doctoral Colloquium
  • Session 6.7 (Jul 09 10:30-12:00) Influence and Resistance in Digital Markets
  • Session 7.7 (Jul 10 08:30-10:00) AI in Marketing Education
  • Session 8.7 (Jul 10 10:30-12:00) Digital Frontiers in Business Education
  • Session 9.7 (Jul 10 13:30-15:00) Entrepreneurial Perspectives in Modern Times
  • Session 10.7 (Jul 10 15:30-17:00) Positive Behavior and Relationships