Room 304
Sessions
- Session 1.4 (Jul 08 08:30-10:00) Methodological Advances in Marketing Research
- Session 2.4 (Jul 08 10:30-12:00) Data-Driven Innovation in Marketing Research
- Session 3.4 (Jul 08 13:30-15:00) Revealing the Machine: How AI‑Generated Imagery Shapes Consumer Perception
- Session 4.4 (Jul 08 15:30-17:00) Persuasive Design: Visual and Message Strategies in Digital Advertising
- Session 5.5 (Jul 09 08:30-10:00) The Sustainability Perception–Behavior Gap
- Session 6.4 (Jul 09 10:30-12:00) Immersive, Phygital, and Augmented Experiences in Cultural Tourism
- Session 7.4 (Jul 10 08:30-10:00) Culture, Identity, and Consumer Meaning in Global Markets
- Session 8.4 (Jul 10 10:30-12:00) Emotion, Judgment, and Decision-Making under Uncertainty
- Session 9.4 (Jul 10 13:30-15:00) Building Relationships with Customers
- Session 10.4 (Jul 10 15:30-17:00) Interpreting Value in Retail: Pricing and Promotional Effects in Volatile Contexts