Room 303
Sessions
- Session 1.3 (Jul 08 08:30-10:00) Virtual Influencers, Empathy, and Authenticity Judgments
- Session 2.3 (Jul 08 10:30-12:00) Anthropomorphism and Cognitive Responses to AI
- Session 3.3 (Jul 08 13:30-15:00) Social and Communicative Consequences of AI Interaction
- Session 4.3 (Jul 08 15:30-17:00) AI Adoption, Intention Formation, and Platform Monetization
- Session 5.3 (Jul 09 08:30-10:00) Ethics, Power, and the Dark Side of Algorithmic Marketing
- Session 6.3 (Jul 09 10:30-12:00) Customer Journey and Customer Experience in B2B/B2B2C
- Session 7.3 (Jul 10 08:30-10:00) Influences on Marketing Performance
- Session 8.3 (Jul 10 10:30-12:00) Digital Platforms and AI
- Session 9.3 (Jul 10 13:30-15:00) Digitalization, Platforms, and the Human-Technology Interface
- Session 10.3 (Jul 10 15:30-17:00) The Role of Expectations in Different Service Environments