Room 302
Sessions
- Session 1.2 (Jul 08 08:30-10:00) Anthropomorphism and Human Likeness in AI Interactions
- Session 2.2 (Jul 08 10:30-12:00) Gender, Stereotypes, and Equality in AI
- Session 3.2 (Jul 08 13:30-15:00) AI Influence in Consumer Decision Making
- Session 4.2 (Jul 08 15:30-17:00) Personalization, Privacy, and Continued AI Usage
- Session 5.2 (Jul 09 08:30-10:00) AI in Marketing Communications and Social Media
- Session 6.2 (Jul 09 10:30-12:00) AI in Service Contexts
- Session 7.2 (Jul 10 08:30-10:00) AI and Consumer Well-Being
- Session 8.2 (Jul 10 10:30-12:00) Augmented Reality and Consumer Purchase Decision-Making
- Session 9.2 (Jul 10 13:30-15:00) 2C, B2B, and B2G Markets: Digitalization in SMEs
- Session 10.2 (Jul 10 15:30-17:00) Cultural and Strategic Luxury