AMSWMC2026: AMS 27TH WORLD MARKETING CONGRESS 2026
Room 307

Sessions

  • Session 1.6 (Jul 08 08:30-10:00) Navigating Ethics, Fairness, and Trust in AI-Driven Markets
  • Session 2.6 (Jul 08 10:30-12:00) Adopting and Communicating Sustainability in the Market Place
  • Session 3.6 (Jul 08 13:30-15:00) Doing Good, Being Seen: Acting for Prosocial Behavior
  • Session 4.6 (Jul 08 15:30-17:00) Beyond Ownership: Sharing, Materialism, and Pro-Environmental Consumption
  • Session 5.6 (Jul 09 08:30-10:00) Trust and Meaning in Online Reviews
  • Session 6.6 (Jul 09 10:30-12:00) When Consumption Becomes Engaged: Mindfulness, Meaning, and Sustainable Choices
  • Session 7.6 (Jul 10 08:30-10:00) Marketing in Emerging/Fast Developing Markets
  • Session 8.6 (Jul 10 10:30-12:00) Omnichannel and Service Quality as Experience Architecture
  • Session 9.6 (Jul 10 13:30-15:00) Conscious Branding and Sustainability: Foundations, Outcomes, and Risks
  • Session 10.6 (Jul 10 15:30-17:00) The Evolution of AI