Room 306
Sessions
- Session 1.5 (Jul 08 08:30-10:00) Identity and Self-Concept in Persuasion
- Session 2.5 (Jul 08 10:30-12:00) Algorithmic Personalization and Consumer Judgment
- Session 3.5 (Jul 08 13:30-15:00) Financial Reasoning and Institutional Trust
- Session 4.5 (Jul 08 15:30-17:00) Psychological Drivers of Sustainable Consumption
- Session 5.4 (Jul 09 08:30-10:00) Navigating Moral and Political Tensions in Consumer Messaging
- Session 6.5 (Jul 09 10:30-12:00) Consumer Responses to Marketplace Failures
- Session 7.5 (Jul 10 08:30-10:00) Behavioral Dynamics of Digital Purchasing
- Session 8.5 (Jul 10 10:30-12:00) Exploring Health and Financial Benefits
- Session 9.5 (Jul 10 13:30-15:00) Customer Experiences in Hybrid Human–AI Retail Contexts
- Session 10.5 (Jul 10 15:30-17:00) Building, Borrowing, and Losing Authenticity: From Icons to Human Brands