Program for Wednesday, July 8th: Talk View

PROGRAM FOR WEDNESDAY, JULY 8TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

08:00-17:00 Registration

08:30-09:00

Designing Servicescapes for Consumer Wellbeing

Elze Rudiene, Mangirdas Morkunas, Sunil Sahadev, Xia Shu

08:30-09:00

Only Human: Voicebot Accent, Perceived Anthropomorphism, and Consumer Acceptance

Hesam Ghasemi, Amir Sepehri, Cait Lamberton

09:00-09:30

Seeing the Human in Chatbot: Anthropomorphic Visual Cues and Brand Type in LLM-Based Chatbot

Yoo-Won Min, Byoungho Ellie Jin

09:30-10:00

Building the Machine in our Own Image: The Role of Brand Anthropomorphism in Cognitive Relationships and User Conversational Agent

Camilo Andrés Rojas-Contreras, Pierre Valete-Florence

08:30-09:00

Exploring the Effects of AI-Driven Personalization Messaging on Sustainable Consumption: Antecedents and

Manel Hamouda, Dila Oral-Kulturel

09:00-09:30

Suspending Disbelief in Engagement with Virtual Influencers

Dantong Yan, Nina Michaelidou, Sahar Mousavi

09:30-10:00

Enhancing AI Influencer Authenticity through Communication Strategies

Jaywant Singh, Zhilin Cai, Sara Narimanfar, Paurav Shukla

08:30-09:00

How Trustworthy are Pricing Tactics Effects? A Systematic Audit of Five Decades of Behavioral Pricing

Aušra Paukštytė, Susanne Adler

09:00-09:30

A Psychometric Framework for Validating Third-Person Indirect Questioning

Parham Fami Tafreshi, Žaneta Gravelines

09:30-10:00

Item Level Correction: Improving Common Methods Variance Defense in Global and International Marketing Research: A Meta-Analysis with

Adam Merkle, Grant Williams, Britton Leggett, Zachary Moore, Jason Hines

10:00-10:30

Fighting for Talent: Exploring Job Seekers’ Preferences for Employers’ DEI Engagement through Maximum Difference

Anna-Maria Mazurczak, Susanne Schmidt, Marcel Lichters

08:30-09:00

Pedaling Beyond Stereotypes: Understanding Women’s Purchase Intentions in the Bicycle Market

Anna Weber, Marc Kuhn

09:00-09:30

When More is Less: The Disfluency Costs of Multi-Identity Appeals in Advertising

Miriam McGowan, Louise May Hassan, Rajat Roy, Ngoc Nguyen

09:30-10:00

Masculine or Feminine: An Experimental Study of Mortality Salience Effects on Gender-stereotyped Product

Kwok Way William Leung

08:30-09:00

Which AI Ethics Matter? Ranking Consumer Preferences for Ethical AI

Benjamin Carroll, Jianlong Zhou, Paul Burke, Sabine Ammon

09:00-09:30

Drunk Shopping in Online Context(S)

Solon Magrizos, Katerina Kampouri, Minas Kastanakis, Michael Christofi

09:30-10:00

The Design of Equitable Serendipity in Early Cancer Detection: Next Challenges for Preventive Health Systems, Public Policy, and AI

Joel Le Bon

08:30-09:00

Children, Brands, and Ethics: Reconsidering Sharenting through the Lens of Perceived Brand Ethicality and Customer

Thi Thanh Huong Tran, Thi Hong Ngoc Nguyen

09:00-09:30

#Call-OUT Unilever: How and why Social Media Influencers Reprimand Brands for Ethical and Moral

Zhuolin Bao, Jan Breitsohl, Bowei Chen, Amy Goode

09:30-10:00

Social Media Influencer Communications in Values-Related Crises

Yixin Zhang, Cynthia Webster, Helen Siuki

10:00-10:30 Refreshment Break

10:30-11:00

Chances and Challenges in a Disruptive World: Theoretical, Empirical, and Managerial Angles on Environmental

Philipp Brüggemann, Niklas Mergner

10:30-11:00

Right Gender, Right Role, Right Context! Unpacking Stereotype Complexity in AI Agent Perceptions

Kathleen Desveaud, Giulia Pavone

11:00-11:30

Decoding Gender Congruence and Neutrality in AI Voice Perception

Giulia Pavone, Kathleen Desveaud

11:30-12:00

Do Smart Systems Treat Everyone Equally? Consumer Reactions to Racial Bias in AI

Chioma Akaonye, Simoni Rohden, Lélis Balestrin Espartel

10:30-11:00

The Role of Anthropomorphism in Using AI Tools for Purchasing: Known and Newly Discovered Impacts

Umar Farooq, Sigitas Urbonavičius, Barbora Mačiunskaitė

11:00-11:30

Does Generative AI Project Feelings and Emotions? Explorations on Synthetic Consumer Data Generation and Prompt Engineering with

Stephen France, Pia Albinsson

11:30-12:00

Moral Costs of Recognition in Human–AI Creation

Joana Rita Nunes, Diego Costa Pinto, Saleh Shuqair

10:30-11:00

Determining Optimal Product Assortments with Bayesian TURF Analysis: Enriching Results by Quantifying

Joshua Benjamin Schramm, Felix Josua Lang, Marcel Lichters

11:00-11:30

Synthetic Data for Survey Research

M. Petrescu, M. Orzan, C. Dobre, A.R. Neacsu, A.M. Milovan

11:30-12:00

Semantic Consumer Profiling (SCP): Interpretable Psychographic Segmentation from Product Meaning

Juan Carlos Londono

12:00-12:30

A Multi-Copula Approach to Correcting Endogeneity Bias

M. Bennedsen, J.-M. Becker, B.D. Liengaard, P. Heiler, L.N. Taylor, C.M. Ringle

10:30-11:00

Decoding Minds and Machines: A Critical Synthesis of Artificial Intelligence and Neuromarketing in Consumer

Indre Razbadauskaite Venske, Saidas Rafijevas

11:00-11:30

Enhancing Online Advertising Performance through Personality-Tailored Messages: Results from a Google Ads Field

David Dege, Rainer Olbrich

11:30-12:00

The Janus Face of Online Consumer-led Communities: Observations of Altruism and Deviance among Grocery Voucher Exchange

Nada Elnahla, Elaine Wallace

12:00-12:30

AI Persuasion in Consumer Decision-Making: A Qualitative Pilot Study

Iryna Pentina, Tianling Xie, Karina Adomaviciute-Sakalauske

10:30-11:00

Selling Sustainability: A Framework for Evaluating Authenticity in Digital Sustainability

Matthias Werner, Tabea Fackelmann, Carsten Rennhak

11:00-11:30

Green Light to Consume? How Sustainability-related Marketing Claims may Increase Consumption

Ruta Marija Birutyte, Martin Erwin Aubel, Dominyka Venciute

11:30-12:00

Too Abstract to Act? Developing a Typology of Consumer Climate Engagement Based on Social Exchange and Construal Level

Stefanie Wannow, Martin Haupt, Wibke Heidig

10:30-11:00

Friends behind the Screen: The Rise and Power of Trans-Parasocial Relationships in Influencer

Chia-Chi Lee, Kuan-Ju Chen

11:00-11:30

Blurred by Stress: Explaining the Green Values–Behavior Gap with Physiological and Psychological

Jani Holopainen, Jyri Hoffrén

11:30-12:00

Curiosity and Re-targeting on Social Media

Alexandra Hess, Phoebe Fletcher

12:00-13:30 Lunch

13:30-14:00

Social Media Influencers in the AI Age: Challenges and Opportunities

Jaywant Singh, Benedetta Crisafulli, Paurav Shukla, John B. Ford

13:30-14:00

How Do Users Relate to their Digital Voice Assistants? An Exploratory Study on Relationship Types and their Development over

Antonia Perske, Carmen-Maria Albrecht, Joern Redler

14:00-14:30

Which One Do You Prefer? Exploring Users Generative AI Preference

Yonathan S. Roten, Olivier Kovarski

14:30-15:00

How AI-Generated Advertising Shapes Consumer Emotion and Engagement

Rimante Hopenienė, Gabija Lapinskaite

13:30-14:00

FrAInd or Fraud? When Empathetic AI Creates Impolite Customers

Chrysostomos Apostolidis, Bidit Dey, David Brown, Pallavi Singh

14:00-14:30

Human-Chatbot Communication and Interaction Satisfaction: Does Chatbot Language Style Matter?

Mónika-Anetta Alt, Raluca Ciornea, Lăcrămioara Radomir

14:30-15:00

When AI Speaks of AI in University Social Media Communication: How Labels and Congruence Shape Consumer

Kristina Grybaitė, Beata Šeinauskienė, Laura Šalčiuvienė

13:30-14:00

Human Touch or Algorithmic Precision? The Role of Visual Appeal in Shaping Consumer Responses to Human- vs. AI-Generated

Roma Skaraitė, Rita Markauskaitė

14:00-14:30

Asymmetry in Consumer Religiosity and Evaluation of Advertising Messages with Religious Cues

Yeqing Bao, Sa'Arah Alhouti, David Berkowitz

14:30-15:00

The Influence of Country-of-origin Information and other Stimulus-driven Cues in Ecommerce: The role of Neuromarketing. An Exploratory Study of Ghanaians Purchase Intention of

Nick K. T. Yip, Jasmine Don-Arthur, Jonathan Wilson

13:30-14:00

Why Some Anthropomorphic Stimuli Work Better than Others in Driving Prosocial Behaviors: The Role of Kindchenschema

Arash Talebi

14:00-14:30

Understanding Consumer Perceptions of Fintech and Traditional Financial Institutions: Insights from Complaint Text

Yramaia Salviano, Nuno Antonio, Darina Vorobeva

14:30-15:00

A Systematic Literature Review on Behavioral Reasoning Theory

Saleh Md Arman

13:30-14:00

Leveraging Endorser Symbolic Capital to Reduce Donor Uncertainty in Charity Donations

Mindaugas Degutis, Sigitas Urbonavičius

14:00-14:30

The Controversy of Donations: It’s not Just Morality - Bandwagon Matters too

Urbonavičius, Simanaviciute, Degutis, Skare, Adomaviciute-Sakalauske

14:30-15:00

Marketing Moral Exemplars: The Impact of The Superhero Concept on Prosocial Behaviour

Bibek Guha Sarkar, Saravana Jaikumar

13:30-14:00

Too Real to Be Real? How Language Cues Affect Identity Ambiguity and Engagement with Virtual Humans on

Justina Sidlauskiene

14:00-14:30

Fake or Real? The Role of Genuineness and Completeness in Social Media Brand Apologies

Stefanie Wannow, Juliane Staubach

14:30-15:00

Gaze Intensely or Share the Moment? Effects of Social Media Sharing on Recall and Recommendation of Museum

Adrian Palmer, Melisa Mete, Xia Zhu

15:00-15:30 Refreshment Break

15:30-17:00 Special Session from AMS SPARKS! Bridging the Gap between Marketing Research and Practice

15:30-16:00

From Control to Comfort: How Flow and Personalization Shape the Adoption of Automated AI Services in Smart

Sinu Thirukketheeswaran, Marc Kuhn, Lars Meyer-Waarden, Julien Cloarec

16:00-16:30

Investigating the Effects of Functional and Anthropomorphic Social Factors on Continued Usage Intention of AI-powered Search

Ting-Hsiang Tseng

16:30-17:00

Between Personalization and Privacy: Consumer Responses to AI in the Online Fashion Sector

Paula Rodrigues, Ana Sousa, Belém Barbosa, Madalena Abreu

15:30-16:00

Extending the AIDUA Model: Predicting the Use of Generative AI Tools in High-Involvement Purchasing

Algirdas Plikusas, Sigitas Urbonavičius

16:00-16:30

Balancing Profitability and Engagement: Advertising-Supported Monetisation Strategies for Generative AI

Veronica Rosendo-Rios, Paurav Shukla

16:30-17:00

AI, Sustainability, and Woven Realities: A Qualitative Study of Virtual Brand Identities in the Immersive

Bouchra Oukhayi, Vikas Arya

15:30-16:00

The Effect of Influencer’s Presence on Millennials Attention in Social Media Advertising

Dovilė Daukšaitė-Andriulaitė, Lineta Ramonienė, Viltė Auruškevičienė

16:00-16:30

The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to

Dan Alexandru Petrovici, Boris Bartikowski, Michel Laroche, Hangyu Gu

16:30-17:00

B2B Website Design: How Visual Design Elements can Help Improving Overall Brand Credibility

Anastasiia Muravytska, Christopher Kanitz, Andreas Zehetner

15:30-16:00

Exploring The Influence of Psychological And Emotional Elements On Green Purchase Intentions: An Extended

Solon Magrizos, Michael Christofi

16:00-16:30

Sustainable Consumption Commitment and Eco-designed Products: The Role of Environmental Awareness on Behavior’s Consumers. An Analysis through the Essential Needs

Laure Lavorata, Luis Miguel Lopez Santiago

16:30-17:00

Framing Sustainability: How Highlighting Individual vs. Collective Contribution Affects Brand Appeal

Eimantė Survilaitė, Dominykas Macevičius

15:30-16:00

Intrinsic and Extrinsic Drivers of Pro-Environmental Sharing: The Moderating Role of Consumers’ Product Sharing for Reuse

Indrė Radavičienė, Linda Desiree Hollebeek

16:00-16:30

Sustainability in the Last Mile: How Solution-Oriented Communication and Transparency Shape Pro-Environmental Consumer

Dilushika Jayasuriya, Sandeepa Meedum, Jeandri Robertson, Caitlin Ferreira

16:30-17:00

Is Consumer Materialism Counteractive to Pro-Environmental Attitudes, Intentions, and Behaviours? – A

Linas Pupelis, Philipp Brüggemann, Beata Šeinauskienė

15:30-16:00

The Emotional Foundations of Privacy Disclosure

Meysam Moayery, Paula Martínez-Sanchis

16:00-16:30

From FOMO and Brand Content Overload to Social Media Fatigue, Lurking and Discontinuation: The Role of Social

Karina Adomaviciute-Sakalauske, Ingrida Kuzborskaja

16:30-17:00

Hesitation to Uninstall an Installed App

Gregory Bressolles, Naser Valaei

18:00-19:00 Welcome Reception