Room 301

Session 1.1 (Jul 08 08:30-10:00) Special Session: Designing Servicescapes for Consumer Wellbeing
Session 2.1 (Jul 08 10:30-12:00) Special Session: Chances and Challenges in a Disruptive World: Theoretical, Empirical, and Managerial Angles
Session 3.1 (Jul 08 13:30-15:00) Special Session: Social Media Influencers in the AI Age: Challenges and Opportunities
Session 4.1 (Jul 08 15:30-17:00) Special Session from AMS SPARKS! Bridging the Gap between Marketing Research and Practice
Session 5.1 (Jul 09 08:30-10:00) Special Session: New Verse of Global Marketing: Role of Digital and Social Media, Innovation and Invention Education, Consumer Culture Theory in a Globalized World
Session 6.1 (Jul 09 10:30-12:00) Special Session: AI and Human Culture: A Glance into the Future
Session 7.1 (Jul 10 08:30-10:00) AMS Review Special Session: Toward a Theory of Marketing Work: Roles, Skills, and Structures in an Age of Intelligent Technologies
Session 8.1 (Jul 10 10:30-12:00) Special Session: Connecting the Marketing Community: AMS Social Media and Emerging Initiatives
Session 9.1 (Jul 10 13:30-15:00) Immersive Technologies, Self-Representation, and Psychological Effects
Session 10.1 (Jul 10 15:30-17:00) Immersive Technologies, Self-Representation, and Psychological Effects