2024 GFMC AT MILAN: 2024 GLOBAL FASHION MANAGEMENT CONFERENCE AT MILAN
PROGRAM

Days: Thursday, July 11th Friday, July 12th Saturday, July 13th Sunday, July 14th

Thursday, July 11th

View this program: with abstractssession overviewtalk overview

09:00-15:00 2024 GAMMA NCA & PLS-SEM Workshop

Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

- Instructor: Prof. Dr. Christian M. Ringle (Hamburg University of Technology)

- Venue: Building U7-CIVITAS (Second Floor) - Via Bicocca degli Arcimboldi, 8, 20100 Milano, University of Milan-Biccoca

- https://maps.app.goo.gl/pXWkPQkmX3o1yna77

*Registration is required.

13:00-17:00 Industry Tour

- Company: Ratti S.p.A

- https://ratti.it/en/

- Meeting Point: Conference Venue (Campus of the Department of Economics, Management, and Quantitative Methods, University of Milan)

*Registration is required.

19:00-22:00 Conference Reception

- Venue: Terrazza Martini in Milan, Milan, Italy

- https://www.martini.com/terrazza-martini/

*Open to conference participants who paid their conference registration fees.

Friday, July 12th

View this program: with abstractssession overviewtalk overview

08:30-09:30 Session 1.1: Sustainability in Luxury and Fashion Brand Advertising I
Location: Room 1
08:30
Vanessa Kowald (Católica Lisbon School of Business & Economics, Portugal)
Vera Herédia-Colaço (Católica Lisbon School of Business & Economics, Portugal)
FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence (abstract)
PRESENTER: Vera Herédia-Colaço
08:45
Sana Rehmat (University of Milano Bicocca, Italy)
Alice Mazzucchelli (University of Milano Bicocca, Italy)
Nadia Olivero (University of Milano Bicocca, Italy)
Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention (abstract)
PRESENTER: Sana Rehmat
09:00
Neulonbit Oh (Yonsei University, South Korea)
Eunju Ko (Yonsei University, South Korea)
SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING (abstract)
PRESENTER: Neulonbit Oh
09:15
Jaehun Kim (Changwon National University, South Korea)
Alina Kim (Pusan National University, South Korea)
Jong-Kuk Shin (Pusan National University, South Korea)
Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices (abstract)
PRESENTER: Alina Kim
08:30-09:30 Session 1.2: Luxury in the age of Digital Disruption and Transformation I
08:30
Mark Cleveland (University of Western Ontario, Canada)
Carly Yuan (University of Western Ontario, Canada)
Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age (abstract)
PRESENTER: Mark Cleveland
08:45
Keisuke Okahara (Waseda University, Japan)
Shin'Ya Nagasawa (Waseda University, Japan)
A systematic review of the impact of secondary markets on brands in the luxury industry (abstract)
PRESENTER: Keisuke Okahara
09:00
Marike Venter de Villiers (University of the Witwatersrand, South Africa)
Hanita Channa (University of the Witwatersrand, South Africa)
Safa Ebrahim (University of the Witwatersrand, South Africa)
WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA (abstract)
PRESENTER: Marike Venter de Villiers
09:15
Dong Yang (Fashion Institute of Technology, United States)
The New Age of Digital Digital transformation of the Chinese luxury market (abstract)
08:30-09:30 Session 1.3: 2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium I
08:30
Teresa Sadaba (ISEM Fashion Business School. University of Navarra, Spain)
Silvia Perez Bou (ISEM Fashion Business School. University of Navarra, Spain)
Rossie Kadiyska (Humber Institute of Technology and Advanced Learning, Canada)
Vladimira Steffek (Humber Institute of Technology and Advanced Learning, Canada)
Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century (abstract)
PRESENTER: Teresa Sadaba
08:45
Silvia Mazzucotelli Salice (Universita' Cattolica del Sacro Cuore - Modacult, Italy)
Ludovica Carini (Università Cattolica del Sacro Cuore di Milano, Italy)
Eleonora Noia (Università Cattolica del Sacro Cuore, Italy)
Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption (abstract)
PRESENTER: Silvia Mazzucotelli Salice
09:00
María Ángeles Burguera (ISEM Fashion Business School, Spain)
Silvia Pérez-Bou (ISEM Fashion Business School - University of Navarra, Spain)
Use of AI innovative solutions for reducing fashion online returns (abstract)
PRESENTER: María Ángeles Burguera
08:30-09:30 Session 1.4: Digital Transformation in the Sport Industry and Sport Organization I
08:30
Qiaochu Wang (Global Sports Industry ， Hanyang University ， Seoul, South Korea, South Korea)
Zijun Wang (Global Sports Industry ，Hanyang University Seoul, South Korea, South Korea)
Seungae Suzy Lee (Assistant Professor Department of Sports Industry Hanyang University #301, Olympic Stadium, South Korea)
Dongwon Choi (Advertising and Public Relations College of Social Sciences Kookmin University, Seoul, Korea, South Korea)
Hyejin Bang (Associate Professor College of Business Administration Kookmin University, Seoul, Korea, South Korea)
Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination (abstract)
PRESENTER: Qiaochu Wang
08:45
Hee-Min Yang (Department of Sport Industry & Management College of Art and Physical Education, Hanyang University, Korea, South Korea)
Daeyoung Um (Department of Sport Industry & Management College of Art and Physical Education, Hanyang University, Korea, South Korea)
Seungae Lee (Professor in Department of Sport Industry & Management College of Art and Physical Education, Hanyang University, Korea, South Korea)
A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS (abstract)
PRESENTER: Hee-Min Yang
09:00
Alessandro Siviero (Supsi, Switzerland)
Andrea Moneta (Università Cattolica Sacro Cuore, Italy)
Anna Claudia Pellicelli (Università di Torino, Italy)
Cryptocurrency and blockchain reshaping the dynamics of italian football (abstract)
PRESENTER: Alessandro Siviero
08:30-09:30 Session 1.5: AI and Technology Driven Marketing in Fashion and Beyond
08:30
Amir Heiman (Hebrew University, Israel)
Udo Wagner (University of Vienna and Modul University, Austria)
ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS (abstract)
PRESENTER: Amir Heiman
08:45
Morolake Dairo (Manchester Metropolitan University, Manchester Fashion Institute, UK)
Sharon Nunoo (Manchester Metropolitan University, Manchester Fashion Institute, UK)
Ijeoma Onuwumere (Manchester Metropolitan University, Manchester Fashion Institute, UK)
Ruofei Chen (Manchester Metropolitan University, Manchester Fashion Institute, UK)
Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges (abstract)
PRESENTER: Morolake Dairo
09:00
Cunhyeong Ci (Kookmin University, South Korea)
Hee-Bok Lee (Sangji University, South Korea)
Seungbae Park (Seoul National University of Science and Technology, South Korea)
The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products (abstract)
PRESENTER: Cunhyeong Ci
08:30-09:30 Session 1.6: Art Marketing and Luxury Brands in Fashion
08:30
Jin Jeong (Seoul National University, South Korea)
Saenim Kwak (Seoul National University, South Korea)
Yuri Lee (Seoul National University, South Korea)
ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL (abstract)
PRESENTER: Jin Jeong
08:45
Amalia Nangeroni (IULM University, Milan, Italy)
Artification in Luxury Brand Marketing: A Comprehensive Literature Review (abstract)
09:00
Dominika Kustosz-Lee (SDA Bocconi, South Korea)
“The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists” (abstract)
08:30-09:30 Session 1.7: Strategic Fashion Marketing Management
08:30
Julia Bego Siqueira (FGV EAESP, Brazil)
Victoria Marie Murakami (FGV EAESP, Brazil)
Viviane Moura Ferreira (FGV EAESP, Brazil)
EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY (abstract)
PRESENTER: Viviane Moura Ferreira
08:45
Omer Shtruli (Ben-Gurion University, Israel)
Enav Friedmann (Ben-Gurion University, Israel)
Merav Weiss-Sidi (Ruppin Academic Center, Israel)
GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR (abstract)
PRESENTER: Omer Shtruli
09:00
Chaojie Yang (Lancaster University, UK)
Ahmad Daryanto (Lancaster University, UK)
Eman Gadalla (Lancaster University, UK)
Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite (abstract)
PRESENTER: Chaojie Yang
08:30-09:30 Session 1.8: Cultural Appropriation and Fashion
08:30
Lamis Aldawish (University of Plymouth, UK)
Dulekha Kasturiratne (University of Plymouth, UK)
Jonathan Lean (University of Plymouth, UK)
Shaofeng Liu (University of Plymouth, UK)
The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review (abstract)
PRESENTER: Lamis Aldawish
08:45
Anne-Flore Maman Larraufie (SémioConsult; Ecole Polytechnique, France)
THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS” (abstract)
09:00
Maria Kniazeva (University of San Diego, Professor of Marketing, United States)
YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION? (abstract)
08:30-09:30 Session 1.9: Fashion in Tourism Communication and Marketing
08:30
Norman Peng (Glasgow Caledonian University, UK)
Annie Chen (University of Roehampton, UK)
Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions (abstract)
08:45
Minjung Cho (The Hong Kong Polytechnic University, South Korea)
Eunju Ko (Yonsei University, South Korea)
EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION (abstract)
09:00
Natalia Luque (ISEM Fashion Business School, Spain)
Marta Torregrosa (University of Navarra, Spain)
Patricia San Miguel (ISEM Fashion Business School, Spain)
FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA (abstract)
PRESENTER: Natalia Luque
09:30-09:45Coffee Break
09:45-10:45 Keynote Speech
10:45-12:00 Session 2.1: Sustainability in Luxury and Fashion Brand Advertising II
10:45
Juran Kim (Jeonju University, South Korea)
Huimin Xu (Jeonju University, South Korea)
MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES (abstract)
PRESENTER: Huimin Xu
11:00
Jihyeon Lee (Kyungpook National University, South Korea)
Hanku Kim (Kyungpook National University, South Korea)
The effect of virtual influencer’s perceived similarity on advertisement attitude (abstract)
PRESENTER: Jihyeon Lee
11:15
Michela Matarazzo (Marconi University of Rome, Italy)
Silvia Ranfagni (University of Florence, Italy)
Simone Guercini (University of Florence, Italy)
CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE (abstract)
PRESENTER: Michela Matarazzo
11:30
Jaewoo Park (Chuo University, Japan)
Taku Togawa (Sophia University, Japan)
Hiroaki Ishii (Waseda University, Japan)
EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES (abstract)
PRESENTER: Jaewoo Park
11:45
Qi Jiang (Changwon National Univeristy, South Korea)
Miyea Kim (Changwon National Univeristy, South Korea)
Huanzhang Wong (Jiangnan University, China)
Eunju Ko (Yonsei University, South Korea)
Hakil Moon (Eastern Michigan University, United States)
Kyung Hoon Kim (Changwon National University, South Korea)
Honglei Liu (Dalian University of Foreign Languages, China)
CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND (abstract)
PRESENTER: Qi Jiang
10:45-12:00 Session 2.2: Luxury in the age of Digital Disruption and Transformation II
10:45
Victor Kwan (Singapore University of Social Sciences, Singapore)
Jimmy Wong (Singapore University of Social Sciences, Singapore)
Amy Wong (Singapore University of Social Sciences, Singapore)
Technology in Luxury Brands: Always a Bridesmaid, Never a Bride. (abstract)
PRESENTER: Victor Kwan
11:00
Hyukjin Jung (Kyungpook National University, South Korea)
Hanku Kim (Kyungpook National University, South Korea)
Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools (abstract)
PRESENTER: Hyukjin Jung
11:15
Vittoria Lama (USI - Università della Svizzera italiana, Switzerland)
Patricia Sanmiguel Arregui (ISEM, Spain)
Tekila Harley Nobile (Sotheby's Institute of Art, UK)
MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS (abstract)
PRESENTER: Patricia Sanmiguel Arregui
11:30
Nina Van Volkinburg (London College of Fashion; University of the Arts London, UK)
Alex Thompson (University of Exeter, UK)
Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic (abstract)
PRESENTER: Nina Van Volkinburg
11:45
Huimin Xu (Jeonju University, South Korea)
Juran Kim (Jeonju University, South Korea)
HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT (abstract)
PRESENTER: Huimin Xu
10:45-12:00 Session 2.3: 2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium II
10:45
Eleonora Acciai (University Niccolò Cusano, Italy)
Silvia Pérez Bou (ISEM Fashion Business School - University of Navarra, Spain)
TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE (abstract)
PRESENTER: Eleonora Acciai
11:00
Gabriela Ambás (Universidad Panamericana, Mexico)
Paula Gárgoles (Universidad Panamericana, Mexico)
Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram (abstract)
PRESENTER: Gabriela Ambás
11:15
Rocio Elizaga (ISEM - Universidad de Navarra, Spain)
Teresa Sadaba (ISEM.Universidad de Navarra, Spain)
Pedro Mir (ISEM - Universidad de Navarra, Spain)
Patricia San Miguel (ISEM - Universidad de Navarra, Spain)
THE INFLUENCER EMPLOYEE. A new role for fashion companies. (abstract)
PRESENTER: Rocio Elizaga
11:30
Eleonora Acciai (Università Niccolò Cusano, Italy)
Mario Risso (Università Niccolò Cusano, Italy)
Luca Rossi (Università Niccolò Cusano, Italy)
BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH (abstract)
PRESENTER: Eleonora Acciai
10:45-12:00 Session 2.4: Digital Transformation in the Sport Industry and Sport Organization II
10:45
Lawrence Cabrera (Università degli Studi di Firenze, Italy)
Sara Diodati (Università degli Studi di Milano, Italy)
Riccardo Rialti (Università degli Studi di Siena, Italy)
Lamberto Zollo (Università degli Studi di Milano, Italy)
TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS (abstract)
PRESENTER: Lawrence Cabrera
11:00
Hansol Kim (Seoul National University, South Korea)
Kihan Kim (Seoul National University, South Korea)
BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA (abstract)
PRESENTER: Hansol Kim
11:15
Yeayoung Noh (Seoul National University, South Korea)
Junsang Ahn (Kyungil University, South Korea)
Kihan Kim (Seoul National University, South Korea)
WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING (abstract)
PRESENTER: Yeayoung Noh
10:45-12:00 Session 2.5: Luxury Marketing & Branding
10:45
Mayuko Nishii (Aoyama Gakuin University, Japan)
ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP (abstract)
11:00
Marina D. Pitanga Landulpho (Fundação Getulio Vargas (FGV), Brazil)
Viviane Moura Ferreira (FGV EAESP, Brazil)
THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR (abstract)
PRESENTER: Viviane Moura Ferreira
11:15
Juanjuan Wu (University of Minnesota, United States)
Digitalization of Luxury Branding: Cocreation with Data-fied Consumers (abstract)
11:30
Jessica Weeks (Ohio University, United States)
Moumita Gyomlai (Ohio University, United States)
THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING (abstract)
PRESENTER: Jessica Weeks
11:45
Keisuke Okahara (Waseda University, Japan)
Daisuke Horiuchi (C's factory, Japan)
Shin'Ya Nagasawa (Waseda University, Japan)
Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA) (abstract)
PRESENTER: Shin'Ya Nagasawa
10:45-12:00 Session 2.6: Responsible consumption and production I
10:45
Mark Cleveland (University of Western Ontario, Canada)
Claudia Dargis (University of Western Ontario, Canada)
Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior (abstract)
PRESENTER: Mark Cleveland
11:00
Yoko Sugitani (Sophia University, Japan)
Taku Togawa (Sophia University, Japan)
How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal (abstract)
PRESENTER: Yoko Sugitani
11:15
Brandon Reich (Portland State University, United States)
Hong Yuan (Florida Atlantic University, United States)
Lamberto Zollo (University of Milan, Italy)
Riccardo Rialti (University of Milan, Italy)
ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE (abstract)
PRESENTER: Riccardo Rialti
11:30
Rachel Lamarche-Beauchesne (Torrens University, Australia)
DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES (abstract)
11:45
Valentina Mazzoli (University of Verona, Italy)
Ilenia Confente (University of Verona, Italy)
Ivan Russo (University of Verona, Italy)
Diletta Acuti (University of Bath, UK)
THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES (abstract)
PRESENTER: Diletta Acuti
10:45-12:00 Session 2.7: Sustainability in Fashion Management
10:45
Magnum Lam (The Hong Kong Polytechnic University, Hong Kong)
Christina Wong (The Hong Kong Polytechnic University, Hong Kong)
Fenfang Qiu (The Hong Kong Polytechnic University, Hong Kong)
Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review (abstract)
PRESENTER: Magnum Lam
11:00
Amieke Visser (University of Pretoria, South Africa)
Hanri Taljaard-Swart (University of Pretoria, South Africa)
Bertha Jacobs (University of Pretoria, South Africa)
CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES (abstract)
PRESENTER: Hanri Taljaard-Swart
11:15
Pranati Dash (Dr. Vishwanath Karad MIT World Peace University, India)
Anjuman Antil (Zwickau University of Applied Sciences, Germany)
Sneha Kadyan (O.P Jindal Global University, India)
SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS (abstract)
PRESENTER: Pranati Dash
11:30
Rubab Ashiq (r.ashiq@leeds.ac.uk, UK)
Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London (abstract)
11:45
Nkosivile Madinga (University of Cape Town, South Africa)
Siphiwe Dlamini (University of Cape Town, South Africa)
James Lappeman (University of Cape Town, South Africa)
Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK (abstract)
PRESENTER: James Lappeman
10:45-12:00 Session 2.8: Innovative and Sustainable Fashion
10:45
Monica Khanna (Somaiya Vidyavihar University, India)
Udo Wagner (University of Vienna, Austria)
Avipsha Thakur (Bunavat, India)
BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA (abstract)
PRESENTER: Monica Khanna
11:00
Sara Diodati (Università degli Studi di Milano, Italy)
Lawrence Cabrera (Università degli Studi di Firenze, Italy)
Riccardo Rialti (Università degli Studi di Siena, Italy)
Lamberto Zollo (Università degli Studi di Milano, Italy)
BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION (abstract)
PRESENTER: Sara Diodati
11:15
Clare Richardson (The University of Manchester, UK)
Rosy Boardman (The University of Manchester, UK)
Simeon Gill (The University of Manchester, UK)
Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity (abstract)
PRESENTER: Clare Richardson
11:30
Faheem Uddin Syed (University of Pisa, Italy)
Riccardo Rialti (University of Milan, Italy)
TOWARDS FULL POTENTIAL OF SERVITIZATION (abstract)
PRESENTER: Faheem Uddin Syed
11:45
Barbara Behre (Ghent University, Belgium)
Verolien Cauberghe (Ghent University, Belgium)
Dieneke Van de Sompel (Ghent University, Belgium)
OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING (abstract)
PRESENTER: Barbara Behre
10:45-12:00 Session 2.9: Social Media Communications & Digital Engagements
10:45
Ezgi Merdin Uygur (Brunel University London, UK)
Meltem Kiygi-Calli (Kadir Has University, Turkey)
Abdullah Onden (Yalova University, Turkey)
Maryam El Oraiby (Kadir Has University, UK)
A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS (abstract)
PRESENTER: Ezgi Merdin Uygur
11:00
Sanghee Kim (Texas Tech University, United States)
Hyo Jung Julie Chang (Texas Tech University, United States)
Leslie Cuevas (Texas Tech University, United States)
INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS (abstract)
PRESENTER: Sanghee Kim
11:15
Gina Tran (Florida Gulf Coast University, United States)
Khaled Aboulnasr (Florida Gulf Coast University, United States)
The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media (abstract)
PRESENTER: Gina Tran
11:30
Angie Lee (Auburn University, United States)
Te-Lin Doreen Chung (Iowa State University, United States)
Olivia Johnson (University of Houston, United States)
WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS (abstract)
PRESENTER: Angie Lee
12:00-13:00Lunch at Your Own
13:00-14:30 Session 3.1: Sustainability in Luxury and Fashion Brand Advertising III
13:00
Esterina Nervino (City University of Hong Kong, Hong Kong)
Sabine Chrétien-Ichikawa (ESSCA, France)
Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives (abstract)
PRESENTER: Esterina Nervino
13:15
Paula Gargoles (Panamerican University, Mexico)
Patricia Sanmiguel (University of Navarra, Spain)
Isabel Garcia-Hiljding (UDIT University of Design, Innovation and Technology, Spain)
Mariana Garduño (Panamerican University, Mexico)
CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS. (abstract)
PRESENTER: Paula Gargoles
13:30
Yujeong Won (Seoul National University, Dept. of Fashion and Textiles, South Korea)
Youngho Sim (Seoul National University, Dept. of Fashion and Textiles, South Korea)
Younjin Lee (Seoul National University, Dept. of Fashion and Textiles, South Korea)
Yuri Lee (Seoul National University / Research Institute of Human Ecology, South Korea)
SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS (abstract)
PRESENTER: Yujeong Won
13:45
Helena Stroetmann (TEXOVERSUM Reutlingen University, Germany)
Tina Weber (TEXOVERSUM Reutlingen University, Germany)
Marcus Adam (TEXOVERSUM Reutlingen University, Germany)
THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE (abstract)
PRESENTER: Tina Weber
14:00
Taeyeon Kim (Korea University, South Korea)
Jungwon Kim (Korea University, South Korea)
Youngju Jung (Korea University, South Korea)
Yongjun Sung (Korea University, South Korea)
Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing (abstract)
PRESENTER: Taeyeon Kim
14:15
Anita Nanda (Graduate School of Business, HSE University, Russia)
Vera Butkouskaya (Graduate School of Business, HSE University, Russia)
THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST (abstract)
PRESENTER: Anita Nanda
13:00-14:30 Session 3.2: Luxury in the age of Digital Disruption and Transformation III
13:00
Marike Venter de Villiers (University of the Witwatersrand, South Africa)
Ridwaan Lockhart (University of the Witwatersrand, South Africa)
Usama Seedat (University of the Witwatersrand, South Africa)
Thubelihle Namaswazi Ndlela (University of the Witwatersrand, South Africa)
#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS (abstract)
PRESENTER: Marike Venter de Villiers
13:15
Liezel McDougall (UNISA, South Africa)
Lorna Truter (UNISA, South Africa)
Marike Venter de Villiers (University of the Witwatersrand, South Africa)
DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S (abstract)
PRESENTER: Marike Venter de Villiers
13:30
Beatriz Casais (University of Minho, School of Economics and Management and CICS.NOVA.UMinho, Portugal)
Ana Maria Soares (University of Minho, School of Economics and Management and CICS.NOVA.UMinho, Portugal)
Mafalda Abreu (IPAM Porto, Portugal)
Doina Lungu (University of Minho, School of Economics and Management, Portugal)
Jorge Rodrigues (University of Minho, School of Economics and Management, Portugal)
‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION (abstract)
PRESENTER: Beatriz Casais
13:45
Marga Velar (Universidad de Comillas, Spain)
Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement (abstract)
14:00
Wonbae Pang (Yonsei University, South Korea)
Minjung Cho (The Hongkong Polytechnic University, South Korea)
Eunju Ko (Yonsei University, South Korea)
The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM (abstract)
PRESENTER: Wonbae Pang
13:00-14:30 Session 3.3: 2024 GAMMA Safety Management Symposium
13:00-14:30 Session 3.4: Digital Fashion Marketing in the Age of Transformation I
13:00
Jennifer Yeeun Huh (Texas Tech University, United States)
Leslie Cuevas (Texas Tech University, United States)
Hye-Young Kim (University of Minnesota, United States)
Yui An (University of Minnesota, United States)
Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory (abstract)
PRESENTER: Jennifer Yeeun Huh
13:15
Poppy Herold (Cardiff University, UK)
Saloomeh Tabari (Cardiff University, UK)
CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS (abstract)
PRESENTER: Poppy Herold
13:30
Giulia Miniero (Franklin University Switzerland, Switzerland)
Jelena Tasic Pizzolato (Lifestyle Tech Competence Center, Switzerland)
How can fashion brands create the “Bestie Vibe” with Gen Z consumers? (abstract)
PRESENTER: Giulia Miniero
13:45
Youngdeok Lee (University of Tennessee Knoxville, United States)
Heejin Lim (University of Tennessee Knoxville, United States)
EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES (abstract)
PRESENTER: Heejin Lim
14:00
Patricia Sanmiguel (School of Communication-University of Navarra, Spain)
Cristina Sánchez Blanco (School of Communication-University of Navarra, Spain)
Clara González-Tosat (School of Communication-University of Navarra, Spain)
Anais Sánchez-Hualde (School of Communication-University of Navarra, Spain)
CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION (abstract)
PRESENTER: Patricia Sanmiguel
14:15
Arianna Pittaluga (USI - Università della Svizzera Italiana, Switzerland)
Nadzeya Sabatini (USI - Università della Svizzera Italiana, Switzerland)
PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL (abstract)
PRESENTER: Arianna Pittaluga
13:00-14:30 Session 3.5: International, Global, and Cross-Cultural Marketing
13:00
Fumiko Kano Glückstad (Copenhagen Business School, Denmark)
Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation (abstract)
13:15
Ryuta Ishii (Ritsumeikan University, Japan)
Mai Kikumori (Ritsumeikan University, Japan)
An empirical examination of the relationship between export market orientation and export channel performance (abstract)
PRESENTER: Ryuta Ishii
13:30
Miao Miao (Faculty of Business Administration, Ritsumeikan University, Japan)
Shinichiro Terasaki (Faculty of Business Administration, Ritsumeikan University, Japan)
Kyung-Tae Lee (Department of Marketing and International Trade, Faculty of Commerce, Chuo University, Japan)
How do affinity and animosity impact fashion brands’ engagement? (abstract)
PRESENTER: Miao Miao
13:45
Igor Makienko (University of Nevada Reno, United States)
Alexander Jakubanecs (Western Norway University of Applied Sciences, Norway)
James Leonhardt (University of Nevada Reno, United States)
The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products (abstract)
PRESENTER: Igor Makienko
14:00
Yi Wang (Yonsei University, South Korea)
Jinghe Han (Beijing Institute of Fashion Technology, China)
Eunju Ko (Yonsei University, South Korea)
Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul (abstract)
PRESENTER: Yi Wang
14:15
Alexander Krasnikov (Nazarbayev University, United States)
Vera Rebiazina (National Research University Higher School of Economics, Russia)
HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS (abstract)
PRESENTER: Vera Rebiazina
13:00-14:30 Session 3.6: Responsible consumption and production II
13:00
Magnum Lam (The Hong Kong Polytechnic University, Hong Kong)
Christina W.Y. Wong (The Hong Kong Polytechnic University, Hong Kong)
An Exploratory Study of Consumer Awareness and Behaviours towards Garment Waste Recycling in Hong Kong (abstract)
PRESENTER: Magnum Lam
13:15
Olga Nechaeva (University of Pisa, Italy)
Costanza Dasmi (University of Pisa, Italy)
Antea Gambicorti (University of Pisa, Italy)
EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES (abstract)
PRESENTER: Olga Nechaeva
13:30
Costanza Dasmi (University of Pisa, Italy)
Valentina Mazzoli (University of Verona, Italy)
Diletta Acuti (University of Bath, UK)
Gaetano Aiello (UNiversity of Florence, Italy)
THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES (abstract)
PRESENTER: Costanza Dasmi
13:45
Sneha Kadyan (Colorado State University, United States)
MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA (abstract)
14:00
Jiyeon Kim (University of South Carolina, United States)
Md. Rafiqul Islam Rana (University of South Carolina, United States)
UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL (abstract)
PRESENTER: Jiyeon Kim
14:15
Yuri Siregar (University of Leeds, UK)
Designing Fashion Retail Digital Elements to Better Convey Conscientious Messages (abstract)
13:00-14:30 Session 3.7: 2024 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM
13:00
Shoji Tanaka (Setsunan University, Japan)
Hiroyuki Takahashi (Doshisha University, Japan)
HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE (abstract)
PRESENTER: Shoji Tanaka
13:15
Songyuan Wu (Ritsumeikan University, Japan)
Enhancing customer engagement in live commerce ―Insights from relationship quality and affordance― (abstract)
13:30
Ping Zhong (Ritsumeikan university, Japan)
Changju Kim (Ritsumeikan university, Japan)
HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS? (abstract)
PRESENTER: Ping Zhong
13:45
Xuanke Lin (Ritsumeikan University, Japan)
Changju Kim (Ritsumeikan University, Japan)
USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY (abstract)
PRESENTER: Xuanke Lin
14:00
Jungkeun Kim (Auckland University of Technology, New Zealand)
Jeong Hyun Kim (Kyung Hee University, South Korea)
Seunghun Shin (The Hong Kong Polytechnic University, Hong Kong)
Jooyoung Park (Peking University HSBC Business School, China)
Areum Cho (London School of Economics and Political Science, UK)
THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT (abstract)
PRESENTER: Jungkeun Kim
13:00-14:30 Session 3.8: Influencer Marketing in Fashion and Social Media Strategies for Fashion Brands
13:00
Jade Verbeek (University of Pretoria, South Africa)
Danita van Heerden (University of Pretoria, South Africa)
VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE? (abstract)
PRESENTER: Jade Verbeek
13:15
Jewon Lyu (University of Georgia, United States)
Sumin Shin (Oklahoma State University, United States)
Ziyou Jiang (University of Georiga, United States)
Ralph Dinko (Oklahoma State University, United States)
WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER (abstract)
PRESENTER: Jewon Lyu
13:30
Lauren Copeland (Kent State University, United States)
Emi Jo Hammond (Iowa State University, United States)
VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK (abstract)
PRESENTER: Lauren Copeland
13:45
Jiyoung Kim (University of North Texas, United States)
Tran Tran (University of North Texas, United States)
Kiseol Yang (University of North Texas, United States)
Dee Knight (University of North Texas, United States)
INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY (abstract)
PRESENTER: Jiyoung Kim
14:00
Jiyoung Kim (University of North Texas, United States)
Mikayla Thornton (University of North Texas, United States)
Kiseol Yang (University of North Texas, United States)
Dee Knight (University of North Texas, United States)
CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION (abstract)
PRESENTER: Jiyoung Kim
14:15
Christina Giakoumaki (Deree-The American College of Greece, Greece)
Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market (abstract)
13:00-14:30 Session 3.9: Fashion Mobile Apps; Engagement, Experience and Transformation
13:00
Lauren Copeland (Kent State university, United States)
Olivia Kulin (Kent State University, United States)
Using Mobile Application Design to Impact Consumer Consumption Patterns (abstract)
PRESENTER: Lauren Copeland
13:15
Lauren Copeland (Kent State University, United States)
Jodi Frontino (Kent State University, United States)
ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS (abstract)
PRESENTER: Lauren Copeland
13:30
Ioannis Kostopoulos (Liverpool John Moores University, UK)
Nina Michaelidou (Loughborough University, UK)
Lina Nasr (Loughborough University, UK)
How Do Mobile Apps Enhance the Experiential Value of Fashion Brands? (abstract)
PRESENTER: Nina Michaelidou
13:45
Gabriele Murtas (University of Bergamo, Italy)
Giuseppe Pedeliento (University of Bergamo, Italy)
Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms (abstract)
PRESENTER: Gabriele Murtas
14:30-14:45Coffee Break
14:45-16:00 Session 4.1: Sustainability in Luxury and Fashion Brand Advertising IV
14:45
Stefania Mase (IPAG Business School, France)
Marta Giovannetti (Macerata University, Italy)
Cinzia Colapinto (Ca' Foscari University, Venice & IPAG Business School, Italy)
Elena Cedrola (Macerata University, Italy)
DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM (abstract)
PRESENTER: Stefania Mase
15:00
Felicia Caitlin (Waseda University, Japan)
Ken Kumagai (Mie University, Japan)
Shin'Ya Nagasawa (Waseda University, Japan)
THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT. (abstract)
PRESENTER: Felicia Caitlin
15:15
Chaehyeon Lee (Yonsei University, South Korea)
Sue Ryung Chang (Yonsei University, South Korea)
THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY (abstract)
PRESENTER: Chaehyeon Lee
15:30
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
Juyeun Jang (The Hong Kong Polytechnic University, Hong Kong)
Erin Cho (The Hong Kong Polytechnic University, Hong Kong)
THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND (abstract)
PRESENTER: Joonheui Bae
15:45
Shuang Wu (University of Leeds, UK)
Maria Logkizidou (University of Leeds, UK)
Pammi Sinha (University of Leeds, UK)
The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands (abstract)
PRESENTER: Shuang Wu
14:45-16:00 Session 4.2: Luxury in the age of Digital Disruption and Transformation IV
14:45
Minyoung Lee (Kyungpook National University, South Korea)
Sanghyun Kim (Kyungpook National University, South Korea)
Joonheui Bae (The Hong Kong Polytechnic University, Hong Kong)
THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM (abstract)
PRESENTER: Minyoung Lee
15:00
Yingyu Li (Waseda University, Graduate School of Commerce, Japan)
Shin'Ya Nagasawa (Waseda University, Graduate School of Commerce, Japan)
DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA (abstract)
PRESENTER: Yingyu Li
15:15
Sneha Kadyan (O P Jindal Global University, India)
Suman Rani (O P Jindal Global University, India)
LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS (abstract)
PRESENTER: Suman Rani
15:30
Jaehun Kim (Changwon National University, South Korea)
Jong-Kuk Shin (Pusan National University, South Korea)
Alina Kim (Pusan National University, South Korea)
Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons (abstract)
PRESENTER: Alina Kim
15:45
Marc Hormigos (ISEM Fashion Business School, Spain)
Silvia Pérez-Bou (ISEM Fashion Business School, Spain)
ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE (abstract)
PRESENTER: Silvia Pérez-Bou
14:45-16:00 Session 4.3: 2024 GAMMA Doctoral Colloquium I
14:45
Matthias Glaser (University of Vienna/University of Salzburg, Austria)
Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive Subtext
15:10
Kerry Hudson (Cardiff University, UK)
Performance Heterogeneity Under Uncertainty: Six Empirical Studies Examining the Characteristics and Consequences of Strategic Cognition, Direction, and Execution
15:35
Sergio Batra (University of Zaragoza, Spain)
Augmented Reality as a Tool to Improve Decision-Making in Online Shopping: Mitigating the Problem of Product Return”
14:45-16:00 Session 4.4: Digital Fashion Marketing in the Age of Transformation II
14:45
Ziyou Jiang (University of Georgia, United States)
Jewon Lyu (University of Georgia, United States)
Heejin Lim (University of Tennessee, Knoxville, United States)
SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES (abstract)
PRESENTER: Jewon Lyu
15:00
Hazel Hoi Yau Chan (University of Manchester, UK)
Claudia Henninger (University of Manchester, UK)
Rosy Boardman (University of Manchester, UK)
Marta Blazquez Cano (University of Manchester, UK)
EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE (abstract)
PRESENTER: Hazel Hoi Yau Chan
15:15
Esterina Nervino (City University of Hong Kong, Hong Kong)
Fiona Fui-Hoon Nah (City University of Hong Kong, Hong Kong)
Ruilin Zheng (City University of Hong Kong, Hong Kong)
LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY (abstract)
PRESENTER: Esterina Nervino
15:30
Marta Giovannetti (University of Macerata, Italy)
Lala Hu (Catholic University of Sacred Heart, Italy)
Barbara Kulaga (Polytechnic University of Marche, Italy)
Elena Cedrola (University of Macerata, Italy)
AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE (abstract)
PRESENTER: Elena Cedrola
15:45
A. R. D. B Landim (Federal University of Campina Grande, Brazil)
J. A. B. Moura (Federal University of Campina Grande, Brazil)
E. de B. Costa (Federal University of Alagoas, Brazil)
T. Vieira (Federal University of Alagoas, Brazil)
V. Wanick (University of Southampton, UK)
Eirini Bazaki (University of Southampton, UK)
ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON (abstract)
PRESENTER: J. A. B. Moura
14:45-16:00 Session 4.5: Journal of Business Research Workshop: How to Get Published in JBR
14:45-16:00 Session 4.6: Marketing in General
14:45
Matthias Glaser (Department of Business, University of Salzburg, Austria)
Yung Kyun Choi (Department of Advertising & PR, Dongguk University, South Korea, South Korea)
A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING (abstract)
PRESENTER: Matthias Glaser
15:00
Woo Li Ko (Musashino university, Japan)
Tae Ho Song (Pusan national univeristy, South Korea)
The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior (abstract)
PRESENTER: Woo Li Ko
15:15
Francesca Magno (University of Bergamo, Italy)
Fabio Cassia (University of Verona, Italy)
Christian M. Ringle (Hamburg University of Technology, Germany)
FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE (abstract)
PRESENTER: Francesca Magno
15:30
Yael Pedro (Shenkar, Israel)
Michal Koren (Shenkar, Israel)
Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies (abstract)
PRESENTER: Yael Pedro
15:45
Tatiana Anisimova (Linnaeus University, Sweden)
Soniya Billore (Linnaeus University, Sweden)
Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis (abstract)
PRESENTER: Tatiana Anisimova
14:45-16:00 Session 4.7: 2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium I
14:45
Eonyou Shin (Virginia Tech, United States)
Chreston Miller (Virginia Tech, United States)
FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS (abstract)
PRESENTER: Eonyou Shin
15:00
Sandra Maria Correia Loureiro (Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Maria Ganhão (Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
João Guerreiro (Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Ricardo G. Bilro (Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
MUSIC CAN BE TRENDY AND COOL (abstract)
PRESENTER: Ricardo G. Bilro
15:15
Mariana Berga Rodrigues (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Sandra Maria Correia Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
João Guerreiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Maria Inês Romero (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS (abstract)
PRESENTER: Mariana Berga Rodrigues
15:30
Mónica Mendes Ferreira (ISCTE-IUL, Portugal)
Joana Lopes (ISCTE-IUL, Portugal)
THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS (abstract)
PRESENTER: Mónica Mendes Ferreira
14:45-16:00 Session 4.8: New Dimensions of Luxury Consumption and Sustainable Behavior
14:45
Lucia Kunzmann (Católica-Lisbon School of Business and Economics, Germany)
Vera Herédia-Colaço (Católica-Lisbon School of Business and Economics, Portugal)
Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury (abstract)
PRESENTER: Vera Herédia-Colaço
15:00
Hikaru Yamamoto (Keio University, Japan)
Takumi Oishi (Keio Unversity, Japan)
Hikari Kawanishi (Keio University, Japan)
ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS (abstract)
PRESENTER: Hikaru Yamamoto
15:15
Ryohei Kitazawa (Keio University, Japan)
Akinori Ono (Keio University, Japan)
Makoto Ono (Meiji University, Japan)
Access or ownership? The antecedents of luxury access-based services (abstract)
PRESENTER: Makoto Ono
15:30
Aleksandra Baaske (Kozminski University, Poland)
EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE (abstract)
14:45-16:00 Session 4.9: Consumer-brand-AI,VR, & AR Relationships in Fashion, Heritage, and Art I
14:45
Jorge Nascimento (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Authenticity and pride drive loyalty? Evidence from AR-powered heritage (abstract)
PRESENTER: Jorge Nascimento
15:00
Margarida Matias (ISCTE - Instituto Universitário de Lisboa, Portugal)
Ricardo Godinho Bilro (ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Portugal)
Sandra Maria Correia Loureiro (ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Portugal)
Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention (abstract)
PRESENTER: Ricardo Godinho Bilro
15:15
Kyuho Lee (Sonoma State University, United States)
Stella Kladou (Hellenic Mediterranean University, Greece)
Ahmet Usakli (Boğaziçi University, Turkey)
FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS (abstract)
PRESENTER: Kyuho Lee
16:15-17:30 Session 5.1: Sustainability in Luxury and Fashion Brand Advertising V
16:15
Hanna Shin (Hongik University, South Korea)
Yan Li (Hongik University, South Korea)
Nara Youn (Hongik University, South Korea)
GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST (abstract)
PRESENTER: Hanna Shin
16:30
Laura Grazzini (University of Florence, Italy)
Valentina Mazzoli (University of Verona, Italy)
Aulona Ulqinaku (University of Leeds, UK)
Verdiana Gainnetti (University of Leeds, UK)
LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE (abstract)
PRESENTER: Laura Grazzini
16:45
Alessandro Augurio (University of Campania Luigi Vanvitelli, Italy)
Laura Castaldi (University of Campania Luigi Vanvitelli, Italy)
Yioula Melanthiou (Cyprus University of Technology, Cyprus)
LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW (abstract)
PRESENTER: Alessandro Augurio
17:00
Haikel-Elsabeh Marie (Institut mines telecom, France)
THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY (abstract)
17:15
Hye Jin Yoon (University of Georgia, United States)
Yoon-Joo Lee (Washington State University, United States)
Ja Kyung Seo (University of Georgia, United States)
INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK (abstract)
PRESENTER: Hye Jin Yoon
16:15-17:30 Session 5.2: 2024 SIMktg-GAMMA Joint Symposium
16:15
Raffaele Donvito (University of Florence, Italy)
Olga Nechaeva (University of Florence, Italy)
Valentina Mazzoli (University of Verona, Italy)
NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS (abstract)
16:30
Caroline Kopot (University of Missouri, United States)
Angga Ranggana Putra (University of Missouri, United States)
Cydni Robertson (Ohio State University, United States)
Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores (abstract)
16:45
Costanza Dasmi (University of Pisa, Italy)
Raffele Frustaci (University of Florence, Italy)
Laura Grazzini (University of Florence, Italy)
Gaetano Aiello (University of Florence, Italy)
CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY (abstract)
17:00
Debora Tortora (Dept. of Business and Law, University of Milano Bicocca, Italy)
Roberto Chierici (Dept. of Business and Law, University of Milano Bicocca, Italy)
Alice Mazzucchelli (Dept. of Business and Law, University of Milano Bicocca, Italy)
Emanuele Ghianda (CRIET - Inter-universityRresearch Centre, Italy)
THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY (abstract)
17:15
Carmen-Maria Albrecht (Center for Consumer Insight & Retail Excellence, MSB Muenster School of Business, Germany)
Adriane Freitag (Center for Consumer Insight & Retail Excellence, MSB Muenster School of Business, Germany)
WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS? (abstract)
16:15-17:30 Session 5.3: 2024 GAMMA Doctoral Colloquium II
16:15
Gabriel Murtas (Università degli Studi di Bergamo, Italy)
Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics
16:40
Seoyoung Kim (Fordham University, United States)
Brand Activism on Social Media and Consumer Responses: A Habermasian Perspective
16:15-17:30 Session 5.4: Global Business-to-Business Culture & Fashion Markets
16:15
Chiara Murgia (Yonsei University, South Korea)
Junyue Mao (Yonsei University, South Korea)
Jinghe Han (Beijing Institute of Fashion Technology, China)
Eunju Ko (Yonsei University, South Korea)
INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY (abstract)
PRESENTER: Chiara Murgia
16:30
Erica Charles (Glasgow Caledonian University, UK)
Helen Goworek (Durham University, UK)
Amy Benstead (University of Manchester, UK)
Victoria Stephens (University of Manchester, UK)
The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain (abstract)
PRESENTER: Erica Charles
16:45
Simone Guercini (University of Florence, Italy)
Matilde Milanesi (Università degli Studi di Firenze, Italy)
Giulia Monteverde (University of Florence, Italy)
Andrea Runfola (University of Perugia, Italy)
B2B branding and digital communication: the case of sustainable fashion suppliers (abstract)
PRESENTER: Matilde Milanesi
17:00
Carol Cloughton (York St John University, UK)
Helen Goworek (Durham University, UK)
Fiona Bailey (De Montfort University, UK)
CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT. (abstract)
PRESENTER: Carol Cloughton
17:15
Vera Rebiazina (Graduate School of Business, HSE University, Russia)
Elena Sharko (Graduate School of Business, HSE University, Russia)
RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE (abstract)
PRESENTER: Vera Rebiazina
16:15-17:30 Session 5.5: 2024 ANZMAC-GAMMA JOINT SYMPOSIUM / 2024 NZAI-GAMMA JOINT SYMPOSIUM
16:15
Ryo Shimizu (The University of Tokyo, Japan)
Ian Phau (Curtin Business School, Australia)
An Empirical Study of Luxury Products Made with Alternative Material Using (abstract)
PRESENTER: Ryo Shimizu
16:30
Olamide Akintimehin (The Open University, UK)
Sean Lee (Curtin University, Australia)
Awele Achi (Brunel University, UK)
NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET (abstract)
PRESENTER: Olamide Akintimehin
16:45
Sean Lee (Curtin University, Australia)
Olamide Akintimehin (The Open University, UK)
Awele Achi (Brunel University, UK)
CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES (abstract)
PRESENTER: Olamide Akintimehin
17:00
Suh-Young Irene Park (Unitec Insititute of Technology, New Zealand)
Jongwon Park (Korea University Business School, South Korea)
The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of AI (abstract)
PRESENTER: Suh-Young Irene Park
17:15
Esterina Nervino (City University of Hong Kong, Hong Kong)
Deborah Agostino (Politecnico di Milano, Italy)
Joseph Francis Wong (City University of Hong Kong, Hong Kong)
Tat Kei Alfred Ho (City University of Hong Kong, Hong Kong)
Nabanita Talukdar (Hult Business School, United States)
LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES (abstract)
PRESENTER: Nabanita Talukdar
16:15-17:30 Session 5.6: AI and Digital Fashion Transformation and Beyond / Human Brain vs. AI at Crossroad and Fashion Business Implications)
16:15
Minyoung Lee (Kyungpook National University, South Korea)
Sanghyun Kim (Kyungpook National University, South Korea)
Stephen Choi (California State University, United States)
EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE (abstract)
PRESENTER: Minyoung Lee
16:30
Salma Tallaa (De Montfort University, UK)
Sara Marquez-Gallardo (De Montfort University, UK)
Patrick Elf (Middlesex University, UK)
Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay (abstract)
PRESENTER: Salma Tallaa
16:45
Meiling Yin (Business School, Sungkyunkwan University, South Korea)
Wenying Tan (Business School, Sungkyunkwan University, South Korea)
Eun-Ju Lee (Business School, Sungkyunkwan University, South Korea)
The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies (abstract)
PRESENTER: Meiling Yin
17:00
Minjae Kang (SungKyunKwan University, South Korea)
Wenying Tan (SungKyunKwan University, South Korea)
Eun-Ju Lee (SungKyunKwan University, South Korea)
Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company (abstract)
PRESENTER: Minjae Kang
16:15-17:30 Session 5.7: 2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium II
16:15
Generoso Branca (Department of Marketing, Bocconi University, Italy)
Jorge Nascimento (Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Sandra Maria Correia Loureiro (Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Sustainability cues in fashion: Practitioners’ and consumers’ perspectives (abstract)
PRESENTER: Generoso Branca
16:30
Filipa Rosado-Pinto (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal, Portugal)
Carla Jordão (Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal, Portugal)
SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE (abstract)
PRESENTER: Filipa Rosado-Pinto
16:45
Yioula Melanthiou (Cyprus University of Technology, Cyprus)
ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES (abstract)
17:00
Yioula Melanthiou (Cyprus University of Technology, Cyprus)
Surat Teerakapibal (Thammasat Business School, Thammasat University, Bangkok, Thailand)
METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS (abstract)
PRESENTER: Surat Teerakapibal
16:15-17:30 Session 5.8: Consumer Experience in A New Digital Fashion Frontier / Consumer Interactions and Engagement on Digital Platforms
16:15
Rosy Boardman (University of Manchester, UK)
Courtney Chrimes (The University of Manchester, UK)
CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES (abstract)
PRESENTER: Rosy Boardman
16:30
Helen Duh (University of the Witwatersrand, South Africa)
Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes? (abstract)
16:45
Yunho Park (Changwon National University, South Korea)
Jaehun Kim (Pusan National University, South Korea)
Qi Jiang (Changwon National University, South Korea)
Kyung Hoon Kim (Changwon National University, South Korea)
Will artificial intelligence (AI) chatbot Be Useful to Consumers? (abstract)
PRESENTER: Yunho Park
17:00
Sa'Arah Alhouti (Penn State Abington, United States)
Jessica Weeks (Ohio University, United States)
Leah Liu (Penn State Abington, United States)
TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING (abstract)
PRESENTER: Jessica Weeks
16:15-17:30 Session 5.9: Consumer-brand-AI,VR, & AR Relationships in Fashion, Heritage, and Art II
16:15
Paula Rodrigues (Universidade Lusíada - Norte, COMEGI Research Center, Portugal)
Ana Pinto Borges (ISAG – European Business School, CICET, COMEGI, Portugal)
Ana Sousa (GOCOOP, COMEGI, Portugal)
Persona Pioneers: Virtual Influencers in the Social Sphere (abstract)
PRESENTER: Paula Rodrigues
16:30
Helena Rodrigues (ISCTE-IUL, Portugal)
Rodrigo Cruz (UCP, Portugal)
VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM (abstract)
PRESENTER: Helena Rodrigues
16:45
Yael Pedro (Shenkar, Israel)
Or Perets (Shenkar, Israel)
Michal Koren (Shenkar, Israel)
Noga Fisher (Shenkar, Israel)
Or Yazdi (Shenkar, Israel)
Fashion's Color Palette in Times of Crisis (abstract)
PRESENTER: Or Perets
17:00
Lala Hu (Catholic University of the Sacred Heart, Italy)
Mirko Olivieri (Catholic University of the Sacred Heart, Italy)
THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES (abstract)
PRESENTER: Mirko Olivieri
18:30-19:00 2024 GAMMA Sustainable Luxury Hanbok Fashion Show
19:00-22:00 Conference Dinner
Saturday, July 13th

View this program: with abstractssession overviewtalk overview

08:30-09:30 Session 6.1: Sustainability in Luxury and Fashion Brand Advertising VI
08:30
Serena Rovai (EXCELIA Business School, France)
LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING (abstract)
08:45
Niccolò Piccioni (Sapienza University of Rome, Italy)
Rosa Romano (Sapienza University of Rome, Italy)
Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies. (abstract)
PRESENTER: Niccolò Piccioni
09:00
Hui Zhan (Kookmin University, South Korea)
Jing Zhang (Kookmin University, South Korea)
LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS (abstract)
PRESENTER: Hui Zhan
09:15
Amy Zhou (The Hong Kong Polytechnic University, Hong Kong)
Yang Liu (The Hong Kong Polytechnic University, Hong Kong)
Yonglin Dai (The Hong Kong Polytechnic University, Hong Kong)
Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase (abstract)
PRESENTER: Amy Zhou
08:30-09:30 Session 6.2: 2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium III
08:30
Inês Miguel (Catholic University & ISCTE IUL, Portugal)
Márcia Silva (University of Beira Interior, Portugal)
THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS (abstract)
PRESENTER: Inês Miguel
08:45
Daniela Langaro (ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Mariana Vicente Cintra (ISCTE - Instituto Universitário de Lisboa, Portugal)
Catarina Marques (ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA (abstract)
PRESENTER: Catarina Marques
09:00
Inês Rodrigues (ISCTE-Instituto Universitário de Lisboa, Portugal)
João Guerreiro (ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU), Portugal)
Sandra Loureiro (ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU), Portugal)
EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY (abstract)
PRESENTER: João Guerreiro
09:15
Aihoor Aleem (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
Mónica Santos (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION (abstract)
PRESENTER: Aihoor Aleem
08:30-09:30 Session 6.3: Information and Innovative Technologies in the Digital Fashion Context / New Technology in Fashion Marketing
08:30
Xi Luo (Sunway University, Malaysia)
Jun Hwa Cheah (University of East Anglia, UK)
Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective (abstract)
PRESENTER: Jun Hwa Cheah
08:45
Cheng-Yue Yin (Northeast Normal University, China)
Nan Bi (Northeast Normal University, China)
THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS (abstract)
PRESENTER: Cheng-Yue Yin
09:00
Nan Bi (Northeast Normal University of China, China)
Chengyue Yin (Northeast Normal University of China, China)
The Impact of Contrast Animal Logo on Brand Cool Perception (abstract)
PRESENTER: Nan Bi
08:30-09:30 Session 6.4: Multimedia Presentation
08:30-09:30 Session 6.5: Design & Architecture /Design, Innovation, and Marketing in Fashion Industry/ Constructing and Deconstructing Brand Heritage: A Narrative Resource for Fashion Brands / Personalized Customer Experience and Communication in the Age of Mixed Reality World
08:30
Tsai-Chun Huang (The Hong Kong Polytechnic University, Hong Kong)
Mingyao Jin (The Hong Kong Polytechnic University, Hong Kong)
Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework (abstract)
PRESENTER: Tsai-Chun Huang
08:45
Monica Mara Lopes (Universidade Lusofona, PhD Candidate, Portugal)
Fabio Shimabukuro Sandes (Universidade Lusófona, Portugal)
Manuel José Damasio (Universidade Lusofona, Portugal)
Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19 (abstract)
PRESENTER: Monica Mara Lopes
09:00
Lucila Campiglia (Escola Superior de Propaganda e Marketing - ESPM, Brazil)
Fabio Sandes (Universidade Lusófona, Portugal)
FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence (abstract)
PRESENTER: Lucila Campiglia
09:15
Tekila Harley Nobile (Sotheby's Institute of Art, UK)
Lorenzo Cantoni (USI - Università della Svizzera italiana, Switzerland)
PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS (abstract)
PRESENTER: Tekila Harley Nobile
08:30-09:30 Session 6.6: Turning Points in luxury / Buying Decision Making of Luxury
08:30
Federica Carlotto (Sotheby's Institute of Art, UK)
AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS (abstract)
08:45
Alice Noris (ESCP Business School; University of Applied Sciences and Arts of Southern Switzerland (SUPSI), Italy)
Isabella Maggioni (ESCP Business School, Italy)
UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER (abstract)
PRESENTER: Alice Noris
09:00
Abdul Ghaffar (University of Karachi, Pakistan)
Tahir Islam (Organization and Management, Silesian University of Technology, Poland)
Anshuman Sharma (College of Business Administration, Ajman University, UAE)
Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases (abstract)
PRESENTER: Tahir Islam
08:30-09:30 Session 6.7: Digital Fashion Retail and Marketing in the Generative AI Era / AI in Fashion: All Applications For Retail
08:30
Garim Lee (Indiana University Bloomington, United States)
Jinsu Park (University of Minnesota, United States)
Hye-Young Kim (University of Minnesota, United States)
Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type (abstract)
PRESENTER: Garim Lee
08:45
Courtney Chrimes (The University of Manchester, UK)
Rosy Boardman (The University of Manchester, UK)
Marta Blazquez Cano (The University of Manchester, UK)
SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING (abstract)
PRESENTER: Courtney Chrimes
09:00
Hanfei Xue (Hong Kong Polytechnic University, Hong Kong)
Jiayu Wang (Hong Kong Polytechnic University, Hong Kong)
Szeman Chong (Hong Kong Polytechnic University, Hong Kong)
Shakira Twijsel (Hong Kong Polytechnic University, Hong Kong)
Minkyeong Bae (Hong Kong Polytechnic University, Hong Kong)
Chung-Wha Chloe Ki (Hong Kong Polytechnic University, Hong Kong)
Christina Wong (Hong Kong Polytechnic University, Hong Kong)
GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION (abstract)
PRESENTER: Shakira Twijsel
08:30-09:30 Session 6.8: Customer Experience Management / Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation
08:30
Jung-Hwan Kim (University of South Carolina, United States)
In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes (abstract)
08:45
Faheem Uddin Syed (University of Pisa, Italy)
Raffaele Albani (University of Pisa, Italy)
Industrial metaverse: A new frontier for employee engagement and employer branding (abstract)
09:00
Sergio Barta (University of Zaragoza, Spain)
Philipp Rauschnabel (Universität der Bundeswehr München, Germany)
Carlos Flavián (University of Zaragoza, Spain)
Raquel Gurrea (University of Zaragoza, Spain)
The effect of lighting on Augmented Reality experiences. How it affects product perceptions (abstract)
09:15
Siphiwe Dlamini (University of Cape Town, South Africa)
James Lappeman (University of Cape Town, South Africa)
Nkosivile Madinga (University of Cape Town, South Africa)
Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers (abstract)
PRESENTER: James Lappeman
08:30-09:30 Session 6.9: Sustainability and Diversity in Fashion Communication: Implications for Consumers Identities, Wellbeing and Consumer-brand Relationships
08:30
Ken Kumagai (Toyo University, Japan)
Quality vs. image: Sustainable brand equity with a customer-based approach (abstract)
08:45
Noam Dagan (Ben-Gurion University of The Negev, Israel)
Enav Friedmann (Ben-Gurion University of The Negev, Israel)
Merav Weiss-Sidi (Ruppin Academic Center, Israel)
UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING (abstract)
PRESENTER: Merav Weiss-Sidi
09:00
Lior Avieli (Ben-Gurion University of The Negev, Israel)
Enav Friedmann (Ben-Gurion University of The Negev, Israel)
Merav Weiss-Sidi (Ruppin Academic Center, Israel)
GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS (abstract)
PRESENTER: Lior Avieli
09:30-11:00 Meet the Editors

Chair: Roland T. Rust, Vice President of Publications, American Marketing Association, Robert H. Smith School of Business, University of Maryland

C. Anthony Di Benedetto, Co-Editor-in-Chief of Industrial Marketing Management, Fox School of Business, Temple University

Charles R. Taylor, Editor of International Journal of Advertising, College of Commerce and Finance, Villanova University

John Cadogan, Editor of International Marketing Review, School of Business, The University of Leicester

Mirella H.P. Kleijnen, Co-Editor-in-Chief of Journal of Business Research, Vrije Universiteit Amsterdam

Giampaolo Viglia, Editor-in-Chief of Psychology & Marketing, Faculty of Business and Law, University of Portsmouth

Ian Phau, Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, School of Marketing, Curtin Business School

Ming-Hui Huang, Editor-in-Chief of Journal of Service Research, National Taiwan University

Eunju Ko, Editor-in-Chief of Journal of Global Fashion Marketing, College of Human Ecology, Yonsei University

Dimitrios Buhalis, Editor-in-Chief of Tourism Review, Bournemouth University

Daniele Dalli, Editor-in-Chief of Italian Journal of Marketing, University of Pisa

Andrea Caputo, Editor-in-Chief of Strategic Change, University of Trento, Italy, & University of Lincoln, United Kingdom

Kyung Hoon Kim, Editor-in-Chief of Journal of Global Scholars of Marketing Science, Business School, Changwon National University

Kihan Kim, Editor-in-Chief of Journal of Global Sport Management, Seoul National University

Carlos Flavian, Editor-in-Chief of Spanish Journal of Marketing-ESIC, University of Zaragoza

Rosy Boardman, Deputy Editor of Journal of Fashion Marketing and Management, The University of Manchester

11:30-13:00 Conference Lunch & Award Ceremony
15:30-18:00 Walking Tour in Milan

- Meeting Point: In front of Rosa Grand Hotel, Milan

Sunday, July 14th

View this program: with abstractssession overviewtalk overview

10:00-16:00 Tour to Como Lake

* Registration is required