Program for Friday, July 12th: Session View

2024 GFMC AT MILAN: 2024 GLOBAL FASHION MANAGEMENT CONFERENCE AT MILAN

PROGRAM AUTHORS KEYWORDS

PROGRAM FOR FRIDAY, JULY 12TH: SESSION VIEW

Days:

View: with abstracts talk overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

20:30

21:00

21:30

22:00

08:30-09:30

Sustainability in Luxury and Fashion Brand Advertising I

08:30-09:30

Luxury in the age of Digital Disruption and Transformation I

08:30-09:30

2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium I

08:30-09:30

Digital Transformation in the Sport Industry and Sport Organization I

08:30-09:30

AI and Technology Driven Marketing in Fashion and Beyond

08:30-09:30

Art Marketing and Luxury Brands in Fashion

08:30-09:30

Strategic Fashion Marketing Management

08:30-09:30

Cultural Appropriation and Fashion

08:30-09:30

Fashion in Tourism Communication and Marketing

09:45-10:45

10:45-12:00

Sustainability in Luxury and Fashion Brand Advertising II

10:45-12:00

Luxury in the age of Digital Disruption and Transformation II

10:45-12:00

2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium II

10:45-12:00

Digital Transformation in the Sport Industry and Sport Organization II

10:45-12:00

Luxury Marketing & Branding

10:45-12:00

Responsible consumption and production I

10:45-12:00

Sustainability in Fashion Management

10:45-12:00

Innovative and Sustainable Fashion

10:45-12:00

Social Media Communications & Digital Engagements

13:00-14:30

Sustainability in Luxury and Fashion Brand Advertising III

13:00-14:30

Luxury in the age of Digital Disruption and Transformation III

13:00-14:30

2024 GAMMA Safety Management Symposium

13:00-14:30

Digital Fashion Marketing in the Age of Transformation I

13:00-14:30

International, Global, and Cross-Cultural Marketing

13:00-14:30

Responsible consumption and production II

13:00-14:30

2024 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM

13:00-14:30

Influencer Marketing in Fashion and Social Media Strategies for Fashion Brands

13:00-14:30

Fashion Mobile Apps; Engagement, Experience and Transformation

14:45-16:00

Sustainability in Luxury and Fashion Brand Advertising IV

14:45-16:00

Luxury in the age of Digital Disruption and Transformation IV

14:45-16:00

2024 GAMMA Doctoral Colloquium I

14:45-16:00

Digital Fashion Marketing in the Age of Transformation II

14:45-16:00

Journal of Business Research Workshop: How to Get Published in JBR

14:45-16:00

Marketing in General

14:45-16:00

2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium I

14:45-16:00

New Dimensions of Luxury Consumption and Sustainable Behavior

14:45-16:00

Consumer-brand-AI,VR, & AR Relationships in Fashion, Heritage, and Art I

16:15-17:30

Sustainability in Luxury and Fashion Brand Advertising V

16:15-17:30

2024 SIMktg-GAMMA Joint Symposium

16:15-17:30

2024 GAMMA Doctoral Colloquium II

16:15-17:30

Global Business-to-Business Culture & Fashion Markets

16:15-17:30

2024 ANZMAC-GAMMA JOINT SYMPOSIUM / 2024 NZAI-GAMMA JOINT SYMPOSIUM

16:15-17:30

AI and Digital Fashion Transformation and Beyond / Human Brain vs. AI at Crossroad and Fashion Business Implications)

16:15-17:30

2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium II

16:15-17:30

Consumer Experience in A New Digital Fashion Frontier / Consumer Interactions and Engagement on Digital Platforms

16:15-17:30

Consumer-brand-AI,VR, & AR Relationships in Fashion, Heritage, and Art II

18:30-19:00

2024 GAMMA Sustainable Luxury Hanbok Fashion Show

19:00-22:00

Conference Dinner

09:30-09:45 Coffee Break

12:00-13:00 Lunch at Your Own

14:30-14:45 Coffee Break

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