2024 GFMC AT MILAN: 2024 GLOBAL FASHION MANAGEMENT CONFERENCE AT MILAN

This page contains an index consisting of author-provided keywords.

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Access-based consumption	Access or ownership? The antecedents of luxury access-based services
Ad attitude	The effect of virtual influencer’s perceived similarity on advertisement attitude
adoption
Adoption readiness
Advertisement	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Advertising	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS.
Advertising Engagement	THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS
Affectiva and EEG	UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING
Affordable Luxury	Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools
African Fashion Industry	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
Age	CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES
AI	The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of AI TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
AI and Human
AI content creation	Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type
AI device	EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
AI emotional analysis
AI Image analysis	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
AI-driven marketing
AI-enabled chatbot	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
AI-generated content
AI-generated luxury fashion	Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention
algorithm	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Alternative Forms of Consumption	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
alternative material	An Empirical Study of Luxury Products Made with Alternative Material Using
Ambivalence	Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type
Amount of information	THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES
androgynous fashion
Animal Crossing	Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons
animal welfare	GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company
anthropomorphic design	ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Anthropomorphism	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
Anti-consumption	CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS.
anticipated emotion	In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes
Anxiety
Apparel	Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
apparel brands	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
Apparel Rental Serivces	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
Apps	How Do Mobile Apps Enhance the Experiential Value of Fashion Brands?
AR/VR/MR	ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES
Architecture	ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE
art	“The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists”
Art infusion	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL
Artification	“The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists” Artification in Luxury Brand Marketing: A Comprehensive Literature Review
Artificial Inteligence	EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY
Artificial intelligence	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY Use of AI innovative solutions for reducing fashion online returns ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S Fashion's Color Palette in Times of Crisis
Arts	NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
Astroturism experiences
athlete endorsement
Athletes	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
athlete–brand consistency
athlete–product similarity
Attachment
attitude	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL
Attitude behavior gap
Attitude toward the Ad	THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS
Attitude toward the advertisement
audience engagement	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Augment reality	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM
Augmented Reality	THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS The effect of lighting on Augmented Reality experiences. How it affects product perceptions EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM Authenticity and pride drive loyalty? Evidence from AR-powered heritage Augmented Reality as a Tool to Improve Decision-Making in Online Shopping: Mitigating the Problem of Product Return”
Authenticity	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE? Authenticity and pride drive loyalty? Evidence from AR-powered heritage
Authenticity in Branding	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Avatar	AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Avoidance
B
B2B	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
B2B marketing	B2B branding and digital communication: the case of sustainable fashion suppliers
B2B Relationships	The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of AI
Beauty Industry	VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
behavioral intent	In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes
Behavioral intentions
behavioral realism
belief congruence	FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence
Benefit framing	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
Bespoke	Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity
Bibliographic coupling	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
Bibliometric analysis	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS
Bibliometrics	SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS
Blockchain	CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE Cryptocurrency and blockchain reshaping the dynamics of italian football BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION
Blockchain Technology	Cryptocurrency and blockchain reshaping the dynamics of italian football
Blockchain-enabled sustainability	BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION
body hair	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR
body image	FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence
body positivity	FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence
Bourdieu's Class Theory	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Boycott	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram
Boycott behavior	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
Brand Activism	Brand Activism on Social Media and Consumer Responses: A Habermasian Perspective
brand associations
Brand attitude	The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands
brand authenticity	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
brand awareness	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Brand commitment	How do affinity and animosity impact fashion brands’ engagement?
Brand Community	EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
Brand Coolness	BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION MUSIC CAN BE TRENDY AND COOL
Brand Desirability	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET
Brand engagement	How do affinity and animosity impact fashion brands’ engagement?
brand engagement in self-concept	DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA
brand equity	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention ‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA) A systematic review of the impact of secondary markets on brands in the luxury industry Quality vs. image: Sustainable brand equity with a customer-based approach
Brand heritage	Artification in Luxury Brand Marketing: A Comprehensive Literature Review LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY
Brand Identification	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Brand image	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation
Brand Image Robots	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Brand Logo；	The Impact of Contrast Animal Logo on Brand Cool Perception
Brand love	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
brand loyalty
brand management	EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER
Brand message	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
Brand narrative	FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence
Brand narrative experiences
Brand Perception	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Brand perceptions
Brand personality	Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing
brand quality	LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
Brand Reputation	Artification in Luxury Brand Marketing: A Comprehensive Literature Review
Brand Trust	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Brand-related advertising
brand-related UGC	HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT
Branded virtual world
branding	Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives
Brands Hospitality Ventures	FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
British South Asians
business ethics
Business model	DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S
Business Model Innovation
Business-to-business relationships	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
C
c2c marketplace
C2CAD Framework	Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework
Cancel Culture	THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR
Cardinal Direction	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
CB
Celebrity Endorsement	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
celebrity marketing	CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE
Celebrity Scandal	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET
Character of AI Chatbot	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Chatbots	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS? ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
China	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives Digitalization of Luxury Branding: Cocreation with Data-fied Consumers
China Luxury Market	The New Age of Digital Digital transformation of the Chinese luxury market
circular economy
circular fashion
city brand equity	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
City branding	LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Clothing fit	Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity
Co-creation
cognitive absorption
Cognitive Dissonance	THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS
Cognitive process	EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
cognitive trust
collaborative consumption	Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury
Collective Outcome Expectancy
colonialism
Color Forecasting	Fashion's Color Palette in Times of Crisis
communication	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of AI
Communication strategies	Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement
company’s commitment to the brand’s roots	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
Complaint Management	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
conscientious fashion marketing	Designing Fashion Retail Digital Elements to Better Convey Conscientious Messages
conscious consumption	Designing Fashion Retail Digital Elements to Better Convey Conscientious Messages
conspicuous conservation	THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Conspicuous Consumption	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
Consumer
Consumer affinity	How do affinity and animosity impact fashion brands’ engagement?
Consumer animosity	How do affinity and animosity impact fashion brands’ engagement?
Consumer anxiety	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
Consumer attention	The effect of lighting on Augmented Reality experiences. How it affects product perceptions
Consumer Attitudes	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS. The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Consumer Behavior	The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption Technology in Luxury Brands: Always a Bridesmaid, Never a Bride. THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR
consumer behaviour	EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence
CONSUMER BRAND EQUITY	LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING
Consumer emotional response	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Consumer engagement
Consumer experience	ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
Consumer Fun	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Consumer happiness
Consumer Loneliness	THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS
Consumer motivations	CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS.
Consumer perceived value
consumer perception	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
Consumer Perceptions of Foreign Products	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
Consumer Relationships	Persona Pioneers: Virtual Influencers in the Social Sphere
Consumer Response	Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul
Consumer responses	EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
consumer segmentation	Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation
Consumer tribes	DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES
Consumer Trustworthiness
consumer valuations	Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury
consumer value	USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
consumer vulnerability
consumer well being	Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
Consumer Xenocentrism	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases
Consumers	Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
Consumer’ motivations
Consumption	FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence Using Mobile Application Design to Impact Consumer Consumption Patterns
Consumption of Luxury	Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools
Consumption Practices	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
Consumption values	CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES
Contemporary Fashion Brands	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Content analysis	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
Content Marketing	SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING
Continuous development	USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
Continuous intention	SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Contrast Animal；	The Impact of Contrast Animal Logo on Brand Cool Perception
Conversational interaction	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Corporate activism	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram
Corporate brand betrayal	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
Corporate social irresponsibility	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
cotton	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA
counterfeit luxury consumption
Country of Origin Effect	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
Country of Origin Product Category Match	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
Covid health crisis	Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
Craftsmanship in luxury goods	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
Creative Europe
creativity	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Creativity and innovation	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
creativity evaluation	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
Credibility in Social Media	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Critical Success Fctors	PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS
Cross-cultural	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Cross-cultural setting	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS
cross-cultural study	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Cryptocurrency	Cryptocurrency and blockchain reshaping the dynamics of italian football
CSR	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY
Cues	Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
cultural appreciation	YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION?
Cultural appropriation	YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION?
Cultural capital	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL
Cultural Contagion
Cultural diversity	FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence
Cultural Factors	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Culture	AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Customer Engagement	DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA Enhancing customer engagement in live commerce ―Insights from relationship quality and affordance―
Customer Experience	ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES Artification in Luxury Brand Marketing: A Comprehensive Literature Review CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS
Customer Journey	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES
Customer loyalty programs	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
Customer Online Photo Reviews	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
Customer Perception
Customer satisfaction	The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
D
Data-fied Consumers	Digitalization of Luxury Branding: Cocreation with Data-fied Consumers
DE&I	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
Decision-Making	Augmented Reality as a Tool to Improve Decision-Making in Online Shopping: Mitigating the Problem of Product Return”
Deepfake	EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY
Deepfake Advertising	EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY
Deinfluencers	The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media
Denim Consumption	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
Design
Design Thinking	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
determinants of demand	WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING
Digital
digital AI marketing	Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
Digital Asset
digital communication	LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING B2B branding and digital communication: the case of sustainable fashion suppliers
Digital Experience	How can fashion brands create the “Bestie Vibe” with Gen Z consumers?
Digital fashion	FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS
Digital Fashion Industry	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Digital Fashion Marketing	SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING
Digital garments	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
Digital Luxury	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM
Digital Marketing	CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination #SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS The New Age of Digital Digital transformation of the Chinese luxury market
Digital Narratives
Digital Ownership
Digital platforms	TOWARDS FULL POTENTIAL OF SERVITIZATION Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms
digital product passport	TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE
Digital servitization	TOWARDS FULL POTENTIAL OF SERVITIZATION
Digital space attribute	Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons
Digital technologies	TOWARDS FULL POTENTIAL OF SERVITIZATION
digital technology
Digital transformation
Digital twin fashion	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM
Digitalization	THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION Technology in Luxury Brands: Always a Bridesmaid, Never a Bride. Digitalization of Luxury Branding: Cocreation with Data-fied Consumers TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS
Digitally Native Brand	EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
digitization	BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
disgust	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR
Disposition	ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS
diversification	USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
E
E-commerce	CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES The New Age of Digital Digital transformation of the Chinese luxury market
e-commerce 3.0
e-marketing
e-WOM	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
east London	Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London
ECO
Eco-fashion	SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS
ecomerce	ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
eCommerce	Use of AI innovative solutions for reducing fashion online returns CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION
economics	EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE
Ecosystem
EEG	SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING
Electronic Word of Mouth	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR
ELM	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL
emerging economies
Emerging economy	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS
Emotion	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
emotion contagion
Emotional marketing
Emotional response
Emotional Responses	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
emotional trust
Emotions	NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
empathic concern
employee communication	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
Employee engagement	Industrial metaverse: A new frontier for employee engagement and employer branding
employees ambassadors influence	THE INFLUENCER EMPLOYEE. A new role for fashion companies.
Employer Branding	Industrial metaverse: A new frontier for employee engagement and employer branding
Empowerment Perception	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
Engagement	Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA How can fashion brands create the “Bestie Vibe” with Gen Z consumers? Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Enrichment economy	AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS
Entry strategy	RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
Environmental
environmental awareness	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL
Environmental concerns	Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers
Environmental factor	The effect of lighting on Augmented Reality experiences. How it affects product perceptions
Environmental locus of control	Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
Environmental sustainability	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
ESG	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY
ESG Reporting Frameworks	Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review
Ethical consumption	ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE
Ethical Motivation	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
ethical practices	Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London
Ethics
ethnography
Evolutionary Dynamics	Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics
eWOM
eWom intention
Exit strategy	RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
expectancy-value model	Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation
Experience Brands	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
Experience Economy
Experiential Economy	Cryptocurrency and blockchain reshaping the dynamics of italian football
Experiential Luxury	Artification in Luxury Brand Marketing: A Comprehensive Literature Review
Experiential luxury consumption	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS
experiential marketing	In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes
Experiential Retail	ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES
Experiential value	How Do Mobile Apps Enhance the Experiential Value of Fashion Brands?
Experimental design	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
Explicit and Tacit Knowledge	Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies
Export channels	An empirical examination of the relationship between export market orientation and export channel performance
Export market orientation	An empirical examination of the relationship between export market orientation and export channel performance
Extrinsic motivation	Access or ownership? The antecedents of luxury access-based services
Eye tracker	SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING
F
Fabric	THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”
FaceReader	NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
facial recognition	ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS
Fairtrade	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA
familiarity	ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Fan Engagement	Cryptocurrency and blockchain reshaping the dynamics of italian football
Fan Tokens	Cryptocurrency and blockchain reshaping the dynamics of italian football
fan-related behavior	MUSIC CAN BE TRENDY AND COOL
Fashion	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION? Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS Use of AI innovative solutions for reducing fashion online returns ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS. BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION How Do Mobile Apps Enhance the Experiential Value of Fashion Brands? VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE? PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram Sustainability cues in fashion: Practitioners’ and consumers’ perspectives Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics
Fashion ads	UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING
fashion advertising	FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence
Fashion application	Using Mobile Application Design to Impact Consumer Consumption Patterns
Fashion brand	RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
Fashion brands	B2B branding and digital communication: the case of sustainable fashion suppliers Persona Pioneers: Virtual Influencers in the Social Sphere
Fashion capital	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL
Fashion consumption	The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES
fashion content marketing
Fashion Design	Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework
fashion destination experience	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
Fashion digital marketing
Fashion Education	Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies
Fashion films	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Fashion forecasting agencies	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
Fashion governance	Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK
Fashion in the era of COVID19	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Fashion Industry	THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Fashion Luxury
fashion management	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
Fashion market	RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE How do affinity and animosity impact fashion brands’ engagement?
Fashion marketing
fashion profiles	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
Fashion Retail	CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
fashion retail atmospherics	Designing Fashion Retail Digital Elements to Better Convey Conscientious Messages
fashion retailing
Fashion show	LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
fashion shows	Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions
Fashion sustainability	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
fashion sustainable brands	THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS
Fashion system	THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”
fashion tourism	Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL
fashion week	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
fast fashion	CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS
Fast fashion consumers
Fast-fashion	SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS
Fast-fashion industry	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
femvertising	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE
fiction and nonfiction genres
FIFA World Cup Qatar	WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING
Financial well-being	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes?
Firm performance	THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY
first line	ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Fitness Industry	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS
Flagship store	ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE
Flow experience	SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
fMRI	The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies
form realism	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Fourth Industrial Revolution	DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S
Frameworks
Functional magnetic resonance imaging
G
garment manufacturing	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA
garment waste recycling	An Exploratory Study of Consumer Awareness and Behaviours towards Garment Waste Recycling in Hong Kong
Gastronomic experience	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS
Gen Z	THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE How can fashion brands create the “Bestie Vibe” with Gen Z consumers? THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS Using Mobile Application Design to Impact Consumer Consumption Patterns
Gender	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
Gender difference	UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING
Gender Dynamics	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
gender roles	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR
Generation Z	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
Generational trends	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
Generative AI	SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type
Generative Artificial Intelligence	FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence
genetic manipulation	Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company
GOTS	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA
Green advertising	The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands
green brand legitimacy
green brand trust
green branding
Green demarketing	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Green fashion
Green Marketing	BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION
green products	An Empirical Study of Luxury Products Made with Alternative Material Using
green self-identity	Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions
Green transparency
green trust
Greenwashing	Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing
Griffe Brands
Guilt	GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST
H
Habermasian Perspective	Brand Activism on Social Media and Consumer Responses: A Habermasian Perspective
Halo effect	Quality vs. image: Sustainable brand equity with a customer-based approach
Happiness	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
Hedonic Motivation	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
hedonic vs. utilitarian aspects
heritage	BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH Authenticity and pride drive loyalty? Evidence from AR-powered heritage LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
High/low context cultures	Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul
HistCite	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
Historical Research	THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”
Human endeavor in luxury goods	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
hybrid	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Hybrid Making	Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework
I
Icon	THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”
Identity	AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Immersive technologies
Imperfections	EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES
implicit and explicit attitudes	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR
implicit attitudes	ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE
Implicit Contempt	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
Implicit Sadness	UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING
Implicit Theory
Implicit Turing Test
Impression Management	Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools
Impulsive purchase	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
impulsive shopping
in-game advertising	LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
In-Store Experience	ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES
Inclusive Marketing
Inconspicuous consumption	UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER
indegree of influencer	LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS
Individualism-Collectivism	Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
Industrial heritage
Industrial metaverse	Industrial metaverse: A new frontier for employee engagement and employer branding
Industry 4.0	BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
Industry categories	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
influence factors
influencer	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS
influencer employee	THE INFLUENCER EMPLOYEE. A new role for fashion companies.
Influencer marketing	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Influencers	VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE? Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Information foraging theory	Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Information objectivity and authenticity	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
information overload	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE
Information provider	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
ingredient branding strategy	B2B branding and digital communication: the case of sustainable fashion suppliers
Innovation
Innovative Marketing	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
innovative technology	MUSIC CAN BE TRENDY AND COOL
Instagram	LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
instagram mothers
Instagram Shop	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY
Instagram Story	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Integrated Marketing Communications	THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
Integrating technology in luxury brands	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
Intentions to pay a premium price	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices
Interactional justice	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
internal marketing	THE INFLUENCER EMPLOYEE. A new role for fashion companies.
International marketing	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS An empirical examination of the relationship between export market orientation and export channel performance
involvement	Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions
IT Affordance	Enhancing customer engagement in live commerce ―Insights from relationship quality and affordance―
Italian Serie A	Cryptocurrency and blockchain reshaping the dynamics of italian football
J
Japan	An Empirical Study of Luxury Products Made with Alternative Material Using
Justifications for inaction	Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
K
Knowledge based servitization practice	TOWARDS FULL POTENTIAL OF SERVITIZATION
Knowledge Networks	Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Knowledge transformation	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
L
Lagaam
Last mile delivery	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
Leader industry	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
Leather alternatives	EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
Legitimacy	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
Life Cycle Management
Lifestyle Brands
Likeability
literature review
Live streaming	WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Live-Commerce	Enhancing customer engagement in live commerce ―Insights from relationship quality and affordance―
Local brands	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS
Logo
Longevity	Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity
Louis Vuitton	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET
lovemarks	The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM
loyalty	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY Authenticity and pride drive loyalty? Evidence from AR-powered heritage
Loyalty programs	How do affinity and animosity impact fashion brands’ engagement?
Luxury	EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING “The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists” THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS Technology in Luxury Brands: Always a Bridesmaid, Never a Bride. LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics
Luxury and Fast Fashion Segments	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Luxury brand	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices Access or ownership? The antecedents of luxury access-based services Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA) INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS A systematic review of the impact of secondary markets on brands in the luxury industry The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Luxury brand and art collaborations	AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS
luxury brand erotic capital	The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM
Luxury Brand Extensions	FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
Luxury brand management	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
Luxury brand marketing	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
luxury brand value	The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM
Luxury Branding	Digitalization of Luxury Branding: Cocreation with Data-fied Consumers The New Age of Digital Digital transformation of the Chinese luxury market
Luxury brands	Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement ‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING Technology in Luxury Brands: Always a Bridesmaid, Never a Bride. Fashion's Color Palette in Times of Crisis
Luxury consumption	EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
Luxury CSR
Luxury CSR communication
luxury experiences
Luxury Fashion	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Luxury fashion brand	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
Luxury Fashion Brands
Luxury industry
Luxury Marketing	Artification in Luxury Brand Marketing: A Comprehensive Literature Review
luxury products	An Empirical Study of Luxury Products Made with Alternative Material Using
M
m-commerce	CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS
Machine Learning	Fashion's Color Palette in Times of Crisis
Made in Italy	Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies. TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
Male consumer experience	LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS
Marketing	FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type
Marketing and Sales	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
marketing communication	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
Marketing Strategy	Industrial metaverse: A new frontier for employee engagement and employer branding EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
Marketing with AI	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
Masstige
Masstige brand	THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Materialism	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
Medal	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
Media coverage	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
Media Influences	MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS
Mediatization	Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Mental Imagery Process	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
Message	Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive Subtext
Message appeal
Message credibility	THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES
Message framing	EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
Message style	THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES
Metaverse	FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
Millennials	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes? MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
Mindful consumption	The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media
mindfulness	MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES
Mindset
Minimal rebranding
Misleading information	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
Mixed Teaching Methodologies	Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies
MKT
mobile applications	CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS
Mobile Apps	Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms
morality
Motivation	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
motivational matching	THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Motivations	Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
Multi-attribute attitude model	Quality vs. image: Sustainable brand equity with a customer-based approach
Multi-Method
Multidisciplinary Collaboration	Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies
Music
music industry	MUSIC CAN BE TRENDY AND COOL
N
narrative	Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives
Narrative Advertisements	Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive Subtext
narrative advertising	A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING
Narrative Strategies
Narrative transportation theory
Need for Uniqueness	Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
network externality	USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
Neuromarketing	NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
NFT	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
NFTs	Cryptocurrency and blockchain reshaping the dynamics of italian football AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS
niche market	BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
Non-fungible token	Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul
Non-Fungible Token (NFTs)
Nonlinear reward gradient behavior	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
norms of women’s hair removal	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR
Novelty-Seeking	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
O
off price	ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
Olympics	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
omni-channel integration
Omnichannel	THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES
OMNICHANNEL Fashion	THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
Omnichannel Retailing	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
On-demand
online book reviews
Online buying	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
Online communities	DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES
Online Dialog Systems	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Online Fashion retailers	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
Online fashion shopping	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes?
online games	USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
Online returns	Use of AI innovative solutions for reducing fashion online returns
Online shopping	ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
online shopping experience
Online site attributes	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes?
online transactions	TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING
Overconsumption	CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES
P
Packaging design	THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Padded Coat Trends	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Pakistani Fashion Industry
panic buying	Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
Parametric Modulation Analysis
Parasocial Relationship	WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER
Paris	PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL
pedagogy	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
peer-to-peer exchange	TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING
Perceived brand luxury	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
perceived characterizations	LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS
Perceived Coolness；	The Impact of Contrast Animal Logo on Brand Cool Perception
perceived corporate hypocrisy
Perceived Ease of Use	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY
Perceived effort
Perceived Personal Gains	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Perceived Personalization	PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS
Perceived product luxury	The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands
Perceived quality	Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention How do affinity and animosity impact fashion brands’ engagement?
Perceived realism	The effect of lighting on Augmented Reality experiences. How it affects product perceptions
Perceived Risk	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY
perceived sustainability	MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES
Perceived Usefulness	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY
Perceived value	Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention
Performance Heterogeneity	Performance Heterogeneity Under Uncertainty: Six Empirical Studies Examining the Characteristics and Consequences of Strategic Cognition, Direction, and Execution
personal beauty values	Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation
Personal fulfilment
Personalization	PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS
Persuasion	A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive Subtext
Philosophical
Phygital
Phygital experience	Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons
Physical Experience	How can fashion brands create the “Bestie Vibe” with Gen Z consumers?
PLS-SEM	SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Plus size models	UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING
post-purchase consumption	THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING
Practitioners	Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
Pre-owned	Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms
predictability	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
premium pricing	BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
Prestige
Prestige Value	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices
Price and production transparency
pride	Authenticity and pride drive loyalty? Evidence from AR-powered heritage
print advertisements	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
Pro-environmental attitudes	Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
Pro-environmental behavior	Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
pro-environmental motives	Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
Pro-environmental self-identity	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices
Product development	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
Product information	EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES
product involvement	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
product packaging	THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING
Product pages	CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION
Product Return	Augmented Reality as a Tool to Improve Decision-Making in Online Shopping: Mitigating the Problem of Product Return”
Product-oriented sustainability information	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE
Prosocial consumption	How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal
Prospect theory	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
Protectionism	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS
Psychological Impact	SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING
Psychological well-being	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes?
Psychological wellbeing	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
psychometrics	ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE
Purchase behavior
Purchase Decision Process	THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS
purchase intention	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
Purchase Intentions	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
PWOM
Q
QCA	Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA)
Qualitative research	Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies.
Quantitative Study	WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER
Quiet luxury	UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER
R
Real influencer
Rebranding
Recommendation agent	The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies
recycling behaviour	An Exploratory Study of Consumer Awareness and Behaviours towards Garment Waste Recycling in Hong Kong
Relationship centralization	An empirical examination of the relationship between export market orientation and export channel performance
Relationship formalization	An empirical examination of the relationship between export market orientation and export channel performance
Relationship quality	Enhancing customer engagement in live commerce ―Insights from relationship quality and affordance―
repurchase intention	ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
Resale market	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
Research Methods
responsible production	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London
Retail
Retail Brand Equity	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Reusable product	THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
revisit intention	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
Reward value	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
Role integration	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM
Russia	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram
S
Satisfaction	SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Saving face	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
Scoping review
Search Engine	PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL
second line	ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Second-hand	Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA) CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS A systematic review of the impact of secondary markets on brands in the luxury industry
Second-hand clothing	CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES
second-hand fashion	Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury
Second-hand fashion market
Secondary market	Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA) A systematic review of the impact of secondary markets on brands in the luxury industry
secondhand consumption
Self Esteem	Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
self regulation	Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
Self-Congruence
self-congruity
Self-construal	How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal
self-control
Self-expression	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices
Self-identity	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
Self-Management	Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools
Self-presentation	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices
Self-reference	EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE The effect of virtual influencer’s perceived similarity on advertisement attitude
self-transcendence
semantic network analysis	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS
Semiosis	FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence
Semiotics	THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”
Sense of Distinction	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Sensory experience	In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes
Sentiment Analysis	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
sentiments	FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS
Service agents	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
Service Dominant Logic	Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Service Innovation	TOWARDS FULL POTENTIAL OF SERVITIZATION
Service recovery	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
SHIFT framework	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Shop window
Shopping Experience	FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE
Short video content	PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL
Showrooming	FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE
Signaling Theory	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
Similarity-Attraction effect	The effect of virtual influencer’s perceived similarity on advertisement attitude
skills	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
Slow fashion	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Slow fashion consumption
Small luxury winery	FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS
smart retail
SME	DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S
SMEs	Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies.
Sneakerhead	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
social cause	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS
Social commerce	The New Age of Digital Digital transformation of the Chinese luxury market
Social Comparison	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases
social enterprises	Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London
Social Exchange Theory
Social exclusion	How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal
Social Factors	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Social identity theory	FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS
Social Inclusion	EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA
Social Influence	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Social Influencers	Persona Pioneers: Virtual Influencers in the Social Sphere
Social influences	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
social justice	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
Social Media	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA ‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age Brand Activism on Social Media and Consumer Responses: A Habermasian Perspective
Social Media Advertising	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Social Media Engagement
Social Media Influencers
Social media marketing	Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
Social media sentiment	Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK
Social media sharing motivation	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS
Social networking	VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
social networks
social norms
social persuasion
Social pricing	Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Social Return	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Social role of fashion	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Social semiotics	LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
social shopping	TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING
social-adjustive function
Social-identity
Social-media sentiment	Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers
socially responsible consumer behaviour
Socio-psychological factors	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes?
South Africa	WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
South Asian diaspora
South Asian fashion
southkorea	“The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists”
Space
Spatial
Spatial crowdedness	SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Speculative Design	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Sport Participation	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
Sports advertising	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Sports Sponsorship	Cryptocurrency and blockchain reshaping the dynamics of italian football
SSCM	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
stakeholder theory	An Empirical Study of Luxury Products Made with Alternative Material Using
Status Consumption	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA
status motivation	THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Stereotype Content Model	The Impact of Contrast Animal Logo on Brand Cool Perception
store image	In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes
story complexity	A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING
Storytelling	Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement
Strategic Cognition	Performance Heterogeneity Under Uncertainty: Six Empirical Studies Examining the Characteristics and Consequences of Strategic Cognition, Direction, and Execution
Styles
subjective norm	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL
Subjective Social Inclusion
subscription boxes	TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING
Substitutability of personal examination	Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Subtle and Blatant messages	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
supply chain	TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE
Sustainability	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING Use of AI innovative solutions for reducing fashion online returns ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay B2B branding and digital communication: the case of sustainable fashion suppliers TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices Access or ownership? The antecedents of luxury access-based services DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE Sustainability cues in fashion: Practitioners’ and consumers’ perspectives Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing Quality vs. image: Sustainable brand equity with a customer-based approach Using Mobile Application Design to Impact Consumer Consumption Patterns Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
Sustainability awareness
Sustainability communication	THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
Sustainability Diversity	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention
Sustainability Materiality	Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review
sustainability proneness
Sustainability Reporting	Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review
Sustainable	THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
sustainable consumption	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
sustainable fashion	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies. GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity An Exploratory Study of Consumer Awareness and Behaviours towards Garment Waste Recycling in Hong Kong Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal
Sustainable Fashion Advertising	Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies.
Sustainable fashion brands	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
sustainable fashion communication	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE
Sustainable luxury	THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT. EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
Sustainable Luxury brand
Sustainable marketing practices
sustainable practices	Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London
Sustainable products
sustainable purchasing intentions
Sustainable supply chain	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
Sustainable visual cue	THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Systematic Literature Review	LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS
T
TAM Model	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
teaching	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
Technology	LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY Technology in Luxury Brands: Always a Bridesmaid, Never a Bride. CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM
Technology Acceptance	Using Mobile Application Design to Impact Consumer Consumption Patterns
Technology Acceptance Model	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS
Technology Adoption	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS
Technology orientation	Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons
Tencent
textile heritage renaissance	BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
The North Face	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Theory of Visual Rhetoric	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
threat to human identity
Thrift Stores	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
TikTok	PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
topic modeling	FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS
Tourism	VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM
Tourists to Fashion Centric Destinations
Trademarks	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS
transformative consumer
transnational fashion
Transparency	THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE
travel intention	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
Triple Bottom Line	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
Trust	CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
Trust Transfer Theory	VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
U
UK fashion brands	Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers
UK fashion industry	Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK
Ukraine	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram
Uncertainty	WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING Performance Heterogeneity Under Uncertainty: Six Empirical Studies Examining the Characteristics and Consequences of Strategic Cognition, Direction, and Execution
Uniqlo	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram
Upskilling
Usage context	EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
UTAUT Model	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
Utilitarian Motivation	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
V
value chain	BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
value chain analysis
Value co-creation	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Value orientation	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
Values	How can fashion brands create the “Bestie Vibe” with Gen Z consumers?
variational Bayesian stochastic block model	Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation
Vegan consumers	DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES
vicarious satiation
Videogames	LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY
Viral marketing	VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
Virtual
Virtual Assistant	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Virtual Assistants	Use of AI innovative solutions for reducing fashion online returns
Virtual Avatar	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Virtual Avatar Assistant	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
virtual brand experience	HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT
virtual clothing	EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
virtual dressing room	ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS
Virtual fashion	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM
Virtual Fashion Shows
virtual goods
Virtual Idol Spokesperson	THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS
virtual influencer	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER The effect of virtual influencer’s perceived similarity on advertisement attitude Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS
Virtual Influencers	Persona Pioneers: Virtual Influencers in the Social Sphere VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
Virtual Reality	VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM
Virtual reality (VR)	SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Virtual wine tasting	FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS
Virtual worlds	LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY
visit intention	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT
Visually appealing
voluntary certifications	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA
voluntary simplicity	Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury
VOS viewer	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
VR technology	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
W
Warm glow	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
Web 3.0	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
Web3
Webrooming	FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE
Website features	WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
WeChat Customer based brand equality
WeChat Mini Program
Willingness to Pay	BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION Quality vs. image: Sustainable brand equity with a customer-based approach
Willingness to pay a premium price	EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES
WOM
worker voice	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
X
xenotransplantation	Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company
Y
Y2K
yoga pants	YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION?
young consumers
Youth Fashion Trends	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Youth inclusion
YouTube	CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE

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