2024 GFMC AT MILAN: 2024 GLOBAL FASHION MANAGEMENT CONFERENCE AT MILAN

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Aboulnasr, Khaled	The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media
Abreu, Mafalda	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Acciai, Eleonora	TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
Achi, Awele	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES
Acuti, Diletta	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES
Adam, Marcus	THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE
Agostino, Deborah	LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Ahn, Junsang	WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING
Aiello, Gaetano	THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
Akintimehin, Olamide	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES
Albani, Raffaele	Industrial metaverse: A new frontier for employee engagement and employer branding
Albrecht, Carmen-Maria	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
Aldawish, Lamis	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Aleem, Aihoor	BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION
Alhouti, Sa'Arah	TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING
Ambás, Gabriela	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram
An, Yui	Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
Anisimova, Tatiana	Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
Antil, Anjuman	SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS
Ashiq, Rubab	Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London
Augurio, Alessandro	LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW
Avieli, Lior	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
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Baaske, Aleksandra	EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE
Bae, Joonheui	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Bae, Minkyeong	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Bailey, Fiona	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
Bang, Hyejin	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Barta, Sergio	The effect of lighting on Augmented Reality experiences. How it affects product perceptions Augmented Reality as a Tool to Improve Decision-Making in Online Shopping: Mitigating the Problem of Product Return”
Bazaki, Eirini	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Behre, Barbara	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
Benstead, Amy	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
Bi, Nan	THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS The Impact of Contrast Animal Logo on Brand Cool Perception
Billore, Soniya	Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis
Bilro, Ricardo G.	MUSIC CAN BE TRENDY AND COOL Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention
Blazquez Cano, Marta	SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
Boardman, Rosy	SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES
Branca, Generoso	Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
Burguera, María Ángeles	Use of AI innovative solutions for reducing fashion online returns
Butkouskaya, Vera	THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
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Cabrera, Lawrence	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION
Caitlin, Felicia	THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Campiglia, Lucila	FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence
Cantoni, Lorenzo	PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS
Carini, Ludovica	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
Carlotto, Federica	AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS
Casais, Beatriz	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Cassia, Fabio	FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE
Castaldi, Laura	LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW
Cauberghe, Verolien	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
Cedrola, Elena	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Chan, Hazel Hoi Yau	EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
Chang, Hyo Jung Julie	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS
Chang, Sue Ryung	THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY
Channa, Hanita	WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
Charles, Erica	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
Cheah, Jun Hwa	Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Chen, Annie	Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions
Chen, Ruofei	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
Chierici, Roberto	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
Cho, Areum	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT
Cho, Erin	THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Cho, Minjung	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM
Choi, Dongwon	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Choi, Stephen	EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
Choi, Yung Kyun	A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING
Chong, Szeman	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Chrimes, Courtney	SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES
Chrétien-Ichikawa, Sabine	Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives
Chung, Te-Lin Doreen	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS
Ci, Cunhyeong	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
Cleveland, Mark	Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
Cloughton, Carol	CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
Colapinto, Cinzia	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
Confente, Ilenia	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
Copeland, Lauren	Using Mobile Application Design to Impact Consumer Consumption Patterns ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
Costa, E. de B.	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Cruz, Rodrigo	VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM
Cuevas, Leslie	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
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Dagan, Noam	UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING
Dai, Yonglin	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
Dairo, Morolake	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
Damasio, Manuel José	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Dargis, Claudia	Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior
Daryanto, Ahmad	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
Dash, Pranati	SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS
Dasmi, Costanza	EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
Dinko, Ralph	WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER
Diodati, Sara	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION
Dlamini, Siphiwe	Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK
Donvito, Raffaele	NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
Duh, Helen	Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being outcomes?
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Ebrahim, Safa	WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
El Oraiby, Maryam	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
Elf, Patrick	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
Elizaga, Rocio	THE INFLUENCER EMPLOYEE. A new role for fashion companies.
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Ferreira, Viviane Moura	EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR
Fisher, Noga	Fashion's Color Palette in Times of Crisis
Flavián, Carlos	The effect of lighting on Augmented Reality experiences. How it affects product perceptions
Freitag, Adriane	WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
Friedmann, Enav	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR UNVEILING IMPLICIT RESPONSES: GENDERED ATTITUDES OF PLUS-SIZE REPRESENTATION IN ADVERTISING GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS
Frontino, Jodi	ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
Frustaci, Raffele	CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
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Gadalla, Eman	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
Gainnetti, Verdiana	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE
Gambicorti, Antea	EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES
Ganhão, Maria	MUSIC CAN BE TRENDY AND COOL
Garcia-Hiljding, Isabel	CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS.
Garduño, Mariana	CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS.
Ghaffar, Abdul	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases
Ghianda, Emanuele	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
Giakoumaki, Christina	Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market
Gill, Simeon	Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity
Giovannetti, Marta	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Glaser, Matthias	A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive Subtext
González-Tosat, Clara	CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION
Goworek, Helen	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
Grazzini, Laura	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
Guercini, Simone	CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE B2B branding and digital communication: the case of sustainable fashion suppliers
Guerreiro, João	EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY MUSIC CAN BE TRENDY AND COOL LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
Gurrea, Raquel	The effect of lighting on Augmented Reality experiences. How it affects product perceptions
Gyomlai, Moumita	THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING
Gárgoles, Paula	Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS.
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Hammond, Emi Jo	VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
Han, Jinghe	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Han, Jinghe	Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul
Heiman, Amir	ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS
Henninger, Claudia	EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
Herold, Poppy	CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS
Herédia-Colaço, Vera	FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury
Ho, Tat Kei Alfred	LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Horiuchi, Daisuke	Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA)
Hormigos, Marc	ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE
Hu, Lala	AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES
Huang, Tsai-Chun	Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework
Hudson, Kerry	Performance Heterogeneity Under Uncertainty: Six Empirical Studies Examining the Characteristics and Consequences of Strategic Cognition, Direction, and Execution
Huh, Jennifer Yeeun	Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
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Ishii, Hiroaki	EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
Ishii, Ryuta	An empirical examination of the relationship between export market orientation and export channel performance
Islam, Tahir	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases
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Jacobs, Bertha	CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES
Jakubanecs, Alexander	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
Jang, Juyeun	THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Jeong, Jin	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL
Jiang, Qi	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Jiang, Qi	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Jiang, Ziyou	WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Jin, Mingyao	Innovating Sustainable Fashion Design: An Exploration of The Sustainability of A Hybrid Method Through The C2CAD Framework
Johnson, Olivia	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS
Jordão, Carla	SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE
Jung, Hyukjin	Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools
Jung, Youngju	Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing
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Kadiyska, Rossie	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
Kadyan, Sneha	MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN INDIA
Kadyan, Sneha	SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS
Kang, Minjae	Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company
Kano Glückstad, Fumiko	Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation
Kasturiratne, Dulekha	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Kawanishi, Hikari	ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS
Khanna, Monica	BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
Ki, Chung-Wha Chloe	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Kikumori, Mai	An empirical examination of the relationship between export market orientation and export channel performance
Kim, Alina	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons
Kim, Changju	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS? USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
Kim, Hanku	The effect of virtual influencer’s perceived similarity on advertisement attitude Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management Tools
Kim, Hansol	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
Kim, Hye-Young	Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing theory
Kim, Jaehun	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Kim, Jeong Hyun	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT
Kim, Jiyeon	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL
Kim, Jiyoung	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Kim, Jung-Hwan	In-store Sensory Experience and Experiential Marketing in Consumer Decision-Making Processes
Kim, Jungkeun	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT
Kim, Jungwon	Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing
Kim, Juran	MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT
Kim, Kihan	BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING
Kim, Kyung Hoon	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Kim, Miyea	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Kim, Sanghee	INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS
Kim, Sanghyun	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
Kim, Seoyoung	Brand Activism on Social Media and Consumer Responses: A Habermasian Perspective
Kim, Taeyeon	Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing
Kitazawa, Ryohei	Access or ownership? The antecedents of luxury access-based services
Kiygi-Calli, Meltem	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
Kladou, Stella	FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS
Kniazeva, Maria	YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION?
Knight, Dee	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Ko, Eunju	EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Ko, Woo Li	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
Kopot, Caroline	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
Koren, Michal	Fashion's Color Palette in Times of Crisis
Koren, Michal	Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies
Kostopoulos, Ioannis	How Do Mobile Apps Enhance the Experiential Value of Fashion Brands?
Kowald, Vanessa	FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief Congruence
Krasnikov, Alexander	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS
Kulaga, Barbara	AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Kulin, Olivia	Using Mobile Application Design to Impact Consumer Consumption Patterns
Kumagai, Ken	Quality vs. image: Sustainable brand equity with a customer-based approach THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Kunzmann, Lucia	Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand Luxury
Kustosz-Lee, Dominika	“The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists”
Kwak, Saenim	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL
Kwan, Victor	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
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Lam, Magnum	Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review An Exploratory Study of Consumer Awareness and Behaviours towards Garment Waste Recycling in Hong Kong
Lama, Vittoria	MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS
Lamarche-Beauchesne, Rachel	DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED SELVES
Landim, A. R. D. B	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Landulpho, Marina D. Pitanga	THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR
Langaro, Daniela	EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA
Lappeman, James	Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK
Lean, Jonathan	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Lee, Angie	WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS
Lee, Chaehyeon	THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY
Lee, Eun-Ju	Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company
Lee, Eun-Ju	The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies
Lee, Garim	Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type
Lee, Hee-Bok	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
Lee, Jihyeon	The effect of virtual influencer’s perceived similarity on advertisement attitude
Lee, Kyuho	FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS
Lee, Kyung-Tae	How do affinity and animosity impact fashion brands’ engagement?
Lee, Minyoung	THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
Lee, Sean	NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES
Lee, Seungae Suzy	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Lee, Yoon-Joo	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Lee, Youngdeok	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
Lee, Younjin	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
Lee, Yuri	ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
Leonhardt, James	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
Li, Yan	GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST
Li, Yingyu	DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA
Lim, Heejin	EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Lin, Xuanke	USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY
Liu, Honglei	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Liu, Leah	TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING
Liu, Shaofeng	The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review
Liu, Yang	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
Lockhart, Ridwaan	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
Logkizidou, Maria	The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands
Lopes, Joana	THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS
Lopes, Monica Mara	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19
Loureiro, Sandra	EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION Authenticity and pride drive loyalty? Evidence from AR-powered heritage MUSIC CAN BE TRENDY AND COOL Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
Lungu, Doina	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Luo, Xi	Exploring the Path from Information-Seeking to Purchase in live streaming: From Information Foraging Perspective
Luque, Natalia	FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
Lyu, Jewon	WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
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Madinga, Nkosivile	Fashion brand social-media sentiment: Exploring environmental concerns for UK consumers Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the UK
Maggioni, Isabella	UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER
Magno, Francesca	FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE
Makienko, Igor	The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign products
Maman Larraufie, Anne-Flore	THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”
Mao, Junyue	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Marie, Haikel-Elsabeh	THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY
Marques, Catarina	EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA
Marquez-Gallardo, Sara	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
Mase, Stefania	DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
Matarazzo, Michela	CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE
Matias, Margarida	Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention
Mazzoli, Valentina	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE
Mazzucchelli, Alice	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
Mazzucotelli Salice, Silvia	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
McDougall, Liezel	DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S
Melanthiou, Yioula	LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS
Mendes Ferreira, Mónica	THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS
Merdin Uygur, Ezgi	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
Miao, Miao	How do affinity and animosity impact fashion brands’ engagement?
Michaelidou, Nina	How Do Mobile Apps Enhance the Experiential Value of Fashion Brands?
Miguel, Inês	THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS
Milanesi, Matilde	B2B branding and digital communication: the case of sustainable fashion suppliers
Miller, Chreston	FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS
Miniero, Giulia	How can fashion brands create the “Bestie Vibe” with Gen Z consumers?
Mir, Pedro	THE INFLUENCER EMPLOYEE. A new role for fashion companies.
Moneta, Andrea	Cryptocurrency and blockchain reshaping the dynamics of italian football
Monteverde, Giulia	B2B branding and digital communication: the case of sustainable fashion suppliers
Moon, Hakil	CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Moura, J. A. B.	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Murakami, Victoria Marie	EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
Murgia, Chiara	INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY
Murtas, Gabriele	Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics
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Nagasawa, Shin'Ya	A systematic review of the impact of secondary markets on brands in the luxury industry Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA) DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Nah, Fiona Fui-Hoon	LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY
Nanda, Anita	THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
Nangeroni, Amalia	Artification in Luxury Brand Marketing: A Comprehensive Literature Review
Nascimento, Jorge	Authenticity and pride drive loyalty? Evidence from AR-powered heritage Sustainability cues in fashion: Practitioners’ and consumers’ perspectives
Nasr, Lina	How Do Mobile Apps Enhance the Experiential Value of Fashion Brands?
Ndlela, Thubelihle Namaswazi	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
Nechaeva, Olga	EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
Nervino, Esterina	Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Nishii, Mayuko	ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Nobile, Tekila Harley	PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS
Noh, Yeayoung	WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING
Noia, Eleonora	Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion consumption
Noris, Alice	UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER
Nunoo, Sharon	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
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Oh, Neulonbit	SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING
Oishi, Takumi	ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS
Okahara, Keisuke	A systematic review of the impact of secondary markets on brands in the luxury industry Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis (QCA)
Olivero, Nadia	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention
Olivieri, Mirko	THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES
Onden, Abdullah	A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS
Ono, Akinori	Access or ownership? The antecedents of luxury access-based services
Ono, Makoto	Access or ownership? The antecedents of luxury access-based services
Onuwumere, Ijeoma	Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges
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Pang, Wonbae	The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM
Park, Jaewoo	EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
Park, Jinsu	Consumer Ambivalence Toward AI-Generated Images: The Moderating Role of Commercial Versus Noncommercial Content Type
Park, Jongwon	The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of AI
Park, Jooyoung	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT
Park, Seungbae	The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement Products
Park, Suh-Young Irene	The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of AI
Park, Yunho	Will artificial intelligence (AI) chatbot Be Useful to Consumers?
Pedeliento, Giuseppe	Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms
Pedro, Yael	Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching Methodologies Fashion's Color Palette in Times of Crisis
Pellicelli, Anna Claudia	Cryptocurrency and blockchain reshaping the dynamics of italian football
Peng, Norman	Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel Intentions
Perets, Or	Fashion's Color Palette in Times of Crisis
Perez Bou, Silvia	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century Use of AI innovative solutions for reducing fashion online returns TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE
Phau, Ian	An Empirical Study of Luxury Products Made with Alternative Material Using
Piccioni, Niccolò	Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies.
Pinto Borges, Ana	Persona Pioneers: Virtual Influencers in the Social Sphere
Pittaluga, Arianna	PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL
Putra, Angga Ranggana	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
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Qiu, Fenfang	Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review
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Rana, Md. Rafiqul Islam	UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL
Ranfagni, Silvia	CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE
Rani, Suman	LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS
Rauschnabel, Philipp	The effect of lighting on Augmented Reality experiences. How it affects product perceptions
Rebiazina, Vera	HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
Rehmat, Sana	Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase Intention
Reich, Brandon	ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE
Rialti, Riccardo	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE TOWARDS FULL POTENTIAL OF SERVITIZATION
Richardson, Clare	Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment longevity
Ringle, Christian M.	FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE
Risso, Mario	BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
Robertson, Cydni	Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores
Rodrigues, Helena	VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM
Rodrigues, Inês	EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY
Rodrigues, Jorge	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Rodrigues, Mariana Berga	LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
Rodrigues, Paula	Persona Pioneers: Virtual Influencers in the Social Sphere
Romano, Rosa	Sustainable fashion advertising of small and medium enterprises: evidence from Made in Italy companies.
Romero, Maria Inês	LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
Rosado-Pinto, Filipa	SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE
Rossi, Luca	BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
Rovai, Serena	LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING
Runfola, Andrea	B2B branding and digital communication: the case of sustainable fashion suppliers
Russo, Ivan	THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES
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Sabatini, Nadzeya	PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL
Sadaba, Teresa	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century THE INFLUENCER EMPLOYEE. A new role for fashion companies.
San Miguel, Patricia	THE INFLUENCER EMPLOYEE. A new role for fashion companies. MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS. CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION
San Miguel, Patricia	FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
Santos, Mónica	BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION
Seedat, Usama	#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS
Seo, Ja Kyung	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Sharko, Elena	RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
Sharma, Anshuman	Exploring into Consumer Xenocentrism's Contribution to Impulse Buying Tendencies in Millennial Females' Cosmetic Purchases
Shimabukuro Sandes, Fabio	Beyond the Runway: Embracing Speculative Design in Fashion Films During COVID-19 FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence
Shimizu, Ryo	An Empirical Study of Luxury Products Made with Alternative Material Using
Shin, Eonyou	FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS
Shin, Hanna	GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST
Shin, Jong-Kuk	Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New Horizons
Shin, Seunghun	THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT
Shin, Sumin	WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER
Shtruli, Omer	GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR
Silva, Márcia	THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS
Sim, Youngho	SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
Sinha, Pammi	The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands
Siqueira, Julia Bego	EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
Siregar, Yuri	Designing Fashion Retail Digital Elements to Better Convey Conscientious Messages
Siviero, Alessandro	Cryptocurrency and blockchain reshaping the dynamics of italian football
Soares, Ana Maria	‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION
Song, Tae Ho	The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
Sousa, Ana	Persona Pioneers: Virtual Influencers in the Social Sphere
Steffek, Vladimira	Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century
Stephens, Victoria	The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply chain
Stroetmann, Helena	THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE
Sugitani, Yoko	How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal
Sung, Yongjun	Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and Greenwashing
Syed, Faheem Uddin	Industrial metaverse: A new frontier for employee engagement and employer branding TOWARDS FULL POTENTIAL OF SERVITIZATION
Sánchez Blanco, Cristina	CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION
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Tabari, Saloomeh	CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS
Takahashi, Hiroyuki	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
Taljaard-Swart, Hanri	CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES
Tallaa, Salma	Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay
Talukdar, Nabanita	LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Tan, Wenying	The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company
Tanaka, Shoji	HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
Tasic Pizzolato, Jelena	How can fashion brands create the “Bestie Vibe” with Gen Z consumers?
Teerakapibal, Surat	METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS
Terasaki, Shinichiro	How do affinity and animosity impact fashion brands’ engagement?
Thakur, Avipsha	BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
Thompson, Alex	Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Thornton, Mikayla	CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Togawa, Taku	How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
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Tortora, Debora	THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
Tran, Gina	The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social Media
Tran, Tran	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY
Truter, Lorna	DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S
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Ulqinaku, Aulona	LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE
Um, Daeyoung	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
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Van de Sompel, Dieneke	OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING
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Van Volkinburg, Nina	Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant Logic
Velar, Marga	Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement
Venter de Villiers, Marike	WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA #SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S
Verbeek, Jade	VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?
Vicente Cintra, Mariana	EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA
Vieira, T.	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
Visser, Amieke	CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES
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Wagner, Udo	ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA
Wang, Jiayu	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Wang, Qiaochu	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Wang, Yi	Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and Seoul
Wang, Zijun	Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information Dissemination
Wanick, V.	ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL COMPARISON
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Wong, Jimmy	Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.
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Wu, Juanjuan	Digitalization of Luxury Branding: Cocreation with Data-fied Consumers
Wu, Shuang	The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion Brands
Wu, Songyuan	Enhancing customer engagement in live commerce ―Insights from relationship quality and affordance―
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Xu, Huimin	MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT
Xue, Hanfei	GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
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Yamamoto, Hikaru	ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS
Yang, Chaojie	Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite
Yang, Dong	The New Age of Digital Digital transformation of the Chinese luxury market
Yang, Hee-Min	A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS
Yang, Kiseol	INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Yazdi, Or	Fashion's Color Palette in Times of Crisis
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Yin, Meiling	The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI Studies
Yoon, Hye Jin	INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Youn, Nara	GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST
Yuan, Carly	Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age
Yuan, Hong	ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE
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Zhan, Hui	LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS
Zhang, Jing	LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS
Zheng, Ruilin	LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY
Zhong, Ping	HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?
Zhou, Amy	Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
Zollo, Lamberto	TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE

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