Sustainability in Luxury and Fashion Brand Advertising VI

2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium III

Information and Innovative Technologies in the Digital Fashion Context / New Technology in Fashion Marketing

Multimedia Presentation

Design & Architecture /Design, Innovation, and Marketing in Fashion Industry/ Constructing and Deconstructing Brand Heritage: A Narrative Resource for Fashion Brands / Personalized Customer Experience and Communication in the Age of Mixed Reality World

Turning Points in luxury / Buying Decision Making of Luxury

Digital Fashion Retail and Marketing in the Generative AI Era / AI in Fashion: All Applications For Retail

Customer Experience Management / Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation

Sustainability and Diversity in Fashion Communication: Implications for Consumers Identities, Wellbeing and Consumer-brand Relationships

Meet the Editors

Conference Lunch & Award Ceremony

Walking Tour in Milan