Program for Friday, July 12th: Talk View

PROGRAM FOR FRIDAY, JULY 12TH: TALK VIEW

Days:

previous day

next day

all days

View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

20:30

21:00

21:30

22:00

08:30-08:45

FASHIONING BODY POSITIVITY - Consumer Perceptions and Purchase Behaviour in the Realm of Body Positive Fashion Brands, considering Body Image and Belief

Vanessa Kowald, Vera Herédia-Colaço

08:45-09:00

Diversity in Luxury Fashion Advertising: Relationships among Brand Sustainability, Brand Equity and Purchase

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

09:00-09:15

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND

Neulonbit Oh, Eunju Ko

09:15-09:30

Sustainable Luxury Navigating the Interplay of Environmental Values and Prestige in Consumer Choices

Jaehun Kim, Alina Kim, Jong-Kuk Shin

08:30-08:45

Window Dressing: The Motivations Driving Conspicuous Consumption in the Digital Age

Mark Cleveland, Carly Yuan

08:45-09:00

A systematic review of the impact of secondary markets on brands in the luxury industry

Keisuke Okahara, Shin'Ya Nagasawa

09:00-09:15

WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH

Marike Venter de Villiers, Hanita Channa, Safa Ebrahim

09:15-09:30

The New Age of Digital Digital transformation of the Chinese luxury market

Dong Yang

08:30-08:45

Designing the Future: A Holistic Approach to Teaching Fashion Management in the 21st Century

Teresa Sadaba, Silvia Perez Bou, Rossie Kadiyska, Vladimira Steffek

08:45-09:00

Is there any Green Generation? Exploring sustainable shifts in generational practices of fashion

Silvia Mazzucotelli Salice, Ludovica Carini, Eleonora Noia

09:00-09:15

Use of AI innovative solutions for reducing fashion online returns

María Ángeles Burguera, Silvia Pérez-Bou

08:30-08:45

Applying Virtual Reality Technology in Sports Advertising: New Strategies for Enhancing Audience Engagement and Information

Qiaochu Wang, Zijun Wang, Seungae Suzy Lee, Dongwon Choi, Hyejin Bang

08:45-09:00

A STUDY ON THE IMPACT OF YOUTH FASHION TRENDS ON BRANDS

Hee-Min Yang, Daeyoung Um, Seungae Lee

09:00-09:15

Cryptocurrency and blockchain reshaping the dynamics of italian football

Alessandro Siviero, Andrea Moneta, Anna Claudia Pellicelli

08:30-08:45

ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS

Amir Heiman, Udo Wagner

08:45-09:00

Implementing AI for Marketing in The African Fashion Industry: Opportunities and Challenges

Morolake Dairo, Sharon Nunoo, Ijeoma Onuwumere, Ruofei Chen

09:00-09:15

The Impact of AI Disclosure on Perceived Creativity of Print Advertisements for High and Low Involvement

Cunhyeong Ci, Hee-Bok Lee, Seungbae Park

08:30-08:45

ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL

Jin Jeong, Saenim Kwak, Yuri Lee

08:45-09:00

Artification in Luxury Brand Marketing: A Comprehensive Literature Review

Amalia Nangeroni

09:00-09:15

“The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean

Dominika Kustosz-Lee

08:30-08:45

EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE

Julia Bego Siqueira, Victoria Marie Murakami, Viviane Moura Ferreira

08:45-09:00

GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY

Omer Shtruli, Enav Friedmann, Merav Weiss-Sidi

09:00-09:15

Value co-creation in the fashion industry: bibliometric research using VOSviewer and HistCite

Chaojie Yang, Ahmad Daryanto, Eman Gadalla

08:30-08:45

The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature

Lamis Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

08:45-09:00

THE EVOLVING IDENTITY OF FABRIC: A SEMIOTIC ANALYSIS OF THE “VICHY CHECKS”

Anne-Flore Maman Larraufie

09:00-09:15

YOGA PANTS: A CASE OF CULTURAL APPROPRIATION OR CULTURAL APPRECIATION?

Maria Kniazeva

08:30-08:45

Attending International Luxury Fashion Shows: Drivers and Moderating Factors of Consumers' Travel

Norman Peng, Annie Chen

08:45-09:00

EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT

Minjung Cho, Eunju Ko

09:00-09:15

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH

Natalia Luque, Marta Torregrosa, Patricia San Miguel

09:45-10:45 Keynote Speech

10:45-11:00

MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES

Juran Kim, Huimin Xu

11:00-11:15

The effect of virtual influencer’s perceived similarity on advertisement attitude

Jihyeon Lee, Hanku Kim

11:15-11:30

CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE

Michela Matarazzo, Silvia Ranfagni, Simone Guercini

11:30-11:45

EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES

Jaewoo Park, Taku Togawa, Hiroaki Ishii

11:45-12:00

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Q. Jiang, M. Kim, H. Wong, E. Ko, H. Moon, K.H. Kim, H. Liu

10:45-11:00

Technology in Luxury Brands: Always a Bridesmaid, Never a Bride.

Victor Kwan, Jimmy Wong, Amy Wong

11:00-11:15

Strategic Understanding of Affordable Luxury Consumption: Focusing on Self-Management and Impression Management

Hyukjin Jung, Hanku Kim

11:15-11:30

MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS

Vittoria Lama, Patricia Sanmiguel Arregui, Tekila Harley Nobile

11:30-11:45

Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within Luxury Fashion through the Lens of Service Dominant

Nina Van Volkinburg, Alex Thompson

11:45-12:00

Huimin Xu, Juran Kim

10:45-11:00

TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY

Eleonora Acciai, Silvia Pérez Bou

11:00-11:15

Fashion and War: a netnographic study of Uniqlo’s crisis on Instagram

Gabriela Ambás, Paula Gárgoles

11:15-11:30

THE INFLUENCER EMPLOYEE. A new role for fashion companies.

Rocio Elizaga, Teresa Sadaba, Pedro Mir, Patricia San Miguel

11:30-11:45

BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH

Eleonora Acciai, Mario Risso, Luca Rossi

10:45-11:00

TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER

Lawrence Cabrera, Sara Diodati, Riccardo Rialti, Lamberto Zollo

11:00-11:15

BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN

Hansol Kim, Kihan Kim

11:15-11:30

WHY PEOPLE WATCH THROUGH LIVE STREAMING?: DETERMINANTS OF DEMAND FOR LIVE STREAMING

Yeayoung Noh, Junsang Ahn, Kihan Kim

10:45-11:00

ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

Mayuko Nishii

11:00-11:15

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER

Marina D. Pitanga Landulpho, Viviane Moura Ferreira

11:15-11:30

Digitalization of Luxury Branding: Cocreation with Data-fied Consumers

Juanjuan Wu

11:30-11:45

THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING

Jessica Weeks, Moumita Gyomlai

11:45-12:00

Conditions for high prices for luxury watches in the secondary market: Qualitative comparative analysis

Keisuke Okahara, Daisuke Horiuchi, Shin'Ya Nagasawa

10:45-11:00

Do Excuses Matter? Dispositions, Justifications and Proenvironmental Behavior

Mark Cleveland, Claudia Dargis

11:00-11:15

How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent

Yoko Sugitani, Taku Togawa

11:15-11:30

ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

11:30-11:45

DOES THIS COME IN VEGAN? VEGAN CONSUMERS’ USE OF ONLINE COMMUNITIES IN SEEKING COMPLIANT FASHION PRODUCTS FOR THEIR MULTIFACETED

Rachel Lamarche-Beauchesne

11:45-12:00

THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES

Valentina Mazzoli, Ilenia Confente, Ivan Russo, Diletta Acuti

10:45-11:00

Sustainability Materiality and ESG Reporting Frameworks: A Systematic Literature Review

Magnum Lam, Christina Wong, Fenfang Qiu

11:00-11:15

CURBING OVERCONSUMPTION: HOW CONSUMPTION VALUES SHAPE SECOND-HAND CLOTHING PURCHASES

Amieke Visser, Hanri Taljaard-Swart, Bertha Jacobs

11:15-11:30

SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS

Pranati Dash, Anjuman Antil, Sneha Kadyan

11:30-11:45

Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London

Rubab Ashiq

11:45-12:00

Sustainability in Fashion Management: A social media perspective on mainstream fashion governance in the

Nkosivile Madinga, Siphiwe Dlamini, James Lappeman

10:45-11:00

BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA

Monica Khanna, Udo Wagner, Avipsha Thakur

11:00-11:15

BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’

Sara Diodati, Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo

11:15-11:30

Understanding the impacts of technical clothing fit innovation on consumer behaviour in the context of slow fashion and garment

Clare Richardson, Rosy Boardman, Simeon Gill

11:30-11:45

TOWARDS FULL POTENTIAL OF SERVITIZATION

Faheem Uddin Syed, Riccardo Rialti

11:45-12:00

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

10:45-11:00

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT

Ezgi Merdin Uygur, Meltem Kiygi-Calli, Abdullah Onden, Maryam El Oraiby

11:00-11:15

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY

Sanghee Kim, Hyo Jung Julie Chang, Leslie Cuevas

11:15-11:30

The Rise of the Deinfluencers: Perceived Similarity and Emotions in Advocating Sustainable Consumption on Social

Gina Tran, Khaled Aboulnasr

11:30-11:45

WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

13:00-13:15

Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives

Esterina Nervino, Sabine Chrétien-Ichikawa

13:15-13:30

CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ

Paula Gargoles, Patricia Sanmiguel, Isabel Garcia-Hiljding, Mariana Garduño

13:30-13:45

SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

13:45-14:00

THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE

Helena Stroetmann, Tina Weber, Marcus Adam

14:00-14:15

Unveiling the Green Facade: The Effects of Fashion Brand Personalities on Consumer Reactions to Green Marketing and

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

14:15-14:30

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND

Anita Nanda, Vera Butkouskaya

13:00-13:15

#SNEAKERHEADS: THE RISE OF SNEAKER RESALE MARKET AND THE SOCIAL FACTORS FUELING THEIR SUCCESS

M. Venter de Villiers, R. Lockhart, U. Seedat, T.N. Ndlela

13:15-13:30

DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S

Liezel McDougall, Lorna Truter, Marike Venter de Villiers

13:30-13:45

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

13:45-14:00

Instagram's Dominance in Luxury Fashion: A Study on Narrative Elements and Engagement

Marga Velar

14:00-14:15

The Impact of Luxury Brand Erotic Capital on Lovemarks and e-WOM

Wonbae Pang, Minjung Cho, Eunju Ko

13:00-14:30 2024 GAMMA Safety Management Symposium

13:00-13:15

Understanding the pro-environmental motives of young consumers engaging with virtual influencers: A perspective from goal-framing

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An

13:15-13:30

CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS

Poppy Herold, Saloomeh Tabari

13:30-13:45

How can fashion brands create the “Bestie Vibe” with Gen Z consumers?

Giulia Miniero, Jelena Tasic Pizzolato

13:45-14:00

EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES

Youngdeok Lee, Heejin Lim

14:00-14:15

CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

P. Sanmiguel, C. Sánchez Blanco, C. González-Tosat, A. Sánchez-Hualde

14:15-14:30

PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING A TOURISM MARKETING TOOL

Arianna Pittaluga, Nadzeya Sabatini

13:00-13:15

Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation

Fumiko Kano Glückstad

13:15-13:30

An empirical examination of the relationship between export market orientation and export channel

Ryuta Ishii, Mai Kikumori

13:30-13:45

How do affinity and animosity impact fashion brands’ engagement?

Miao Miao, Shinichiro Terasaki, Kyung-Tae Lee

13:45-14:00

The best food and hi-tech. The effect of cardinal direction cues on consumers’ perceptions of foreign

Igor Makienko, Alexander Jakubanecs, James Leonhardt

14:00-14:15

Consumer Response to AI-generated Luxury Fashion NFT: A Comparative Study across Beijing, New York, and

Yi Wang, Jinghe Han, Eunju Ko

14:15-14:30

HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS

Alexander Krasnikov, Vera Rebiazina

13:00-13:15

An Exploratory Study of Consumer Awareness and Behaviours towards Garment Waste Recycling in Hong

Magnum Lam, Christina W.Y. Wong

13:15-13:30

EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE

Olga Nechaeva, Costanza Dasmi, Antea Gambicorti

13:30-13:45

THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES

Costanza Dasmi, Valentina Mazzoli, Diletta Acuti, Gaetano Aiello

13:45-14:00

MAKING FASHION FAIR: RESPONSIBLE MANAGEMENT PERSPECTIVES AND PRACTICES IN COTTON GARMENT MANUFACTURING: THE ROLE OF VOLUNTARY CERTIFICATIONS IN

Sneha Kadyan

14:00-14:15

UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL

Jiyeon Kim, Md. Rafiqul Islam Rana

14:15-14:30

Designing Fashion Retail Digital Elements to Better Convey Conscientious Messages

Yuri Siregar

13:00-13:15

HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND

Shoji Tanaka, Hiroyuki Takahashi

13:15-13:30

Enhancing customer engagement in live commerce ―Insights from relationship quality and

Songyuan Wu

13:30-13:45

HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?

Ping Zhong, Changju Kim

13:45-14:00

USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY

Xuanke Lin, Changju Kim

14:00-14:15

THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT

Jungkeun Kim, Jeong Hyun Kim, Seunghun Shin, Jooyoung Park, Areum Cho

13:00-13:15

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY – HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

13:15-13:30

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER

Jewon Lyu, Sumin Shin, Ziyou Jiang, Ralph Dinko

13:30-13:45

VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK

Lauren Copeland, Emi Jo Hammond

13:45-14:00

INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight

14:00-14:15

CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

14:15-14:30

Impact of Perceived Gains and Credibility on Brand Perception in the Digital Fashion Market

Christina Giakoumaki

13:00-13:15

Using Mobile Application Design to Impact Consumer Consumption Patterns

Lauren Copeland, Olivia Kulin

13:15-13:30

ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE

Lauren Copeland, Jodi Frontino

13:30-13:45

How Do Mobile Apps Enhance the Experiential Value of Fashion Brands?

Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr

13:45-14:00

Beyond second-hand luxury: Unraveling the consumer journey in ‘pre-owned’ fashion platforms

Gabriele Murtas, Giuseppe Pedeliento

14:45-15:00

DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE

Stefania Mase, Marta Giovannetti, Cinzia Colapinto, Elena Cedrola

15:00-15:15

THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY

Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa

15:15-15:30

THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION INDUSTRY

Chaehyeon Lee, Sue Ryung Chang

15:30-15:45

THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND

Joonheui Bae, Juyeun Jang, Erin Cho

15:45-16:00

The Impacts of Product-focused versus Cause-focused Green Advertising on Consumers’ Warm Emotion, Perceived Skepticism and Brand Attitude for Luxury Fashion

Shuang Wu, Maria Logkizidou, Pammi Sinha

14:45-15:00

THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM

Minyoung Lee, Sanghyun Kim, Joonheui Bae

15:00-15:15

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin'Ya Nagasawa

15:15-15:30

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND

Sneha Kadyan, Suman Rani

15:30-15:45

Exploring the Impact of Technology Orientation on Phygital Space Perception and Luxury Consumption Experiences in Animal Crossing New

Jaehun Kim, Jong-Kuk Shin, Alina Kim

15:45-16:00

ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN

Marc Hormigos, Silvia Pérez-Bou

14:45-15:10

Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive

Matthias Glaser

15:10-15:35

Performance Heterogeneity Under Uncertainty: Six Empirical Studies Examining the Characteristics and Consequences of Strategic Cognition, Direction, and

Kerry Hudson

15:35-16:00

Augmented Reality as a Tool to Improve Decision-Making in Online Shopping: Mitigating the Problem of Product

Sergio Batra

14:45-15:00

SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING

Ziyou Jiang, Jewon Lyu, Heejin Lim

15:00-15:15

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

15:15-15:30

LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

Esterina Nervino, Fiona Fui-Hoon Nah, Ruilin Zheng

15:30-15:45

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

15:45-16:00

ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSS-CULTURAL

A.R.D.B. Landim, J.A.B. Moura, E.d.B. Costa, T. Vieira, V. Wanick, E. Bazaki

14:45-16:00 Journal of Business Research Workshop: How to Get Published in JBR

14:45-15:00

A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE

Matthias Glaser, Yung Kyun Choi

15:00-15:15

The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior

Woo Li Ko, Tae Ho Song

15:15-15:30

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S

Francesca Magno, Fabio Cassia, Christian M. Ringle

15:30-15:45

Enhancing Fashion Education through Multidisciplinary Collaboration: Practical Applications, Challenges, and Mixed Teaching

Yael Pedro, Michal Koren

15:45-16:00

Sustainable consumption-led self-regulation as a panic buying “brake mechanism”: a path analysis

Tatiana Anisimova, Soniya Billore

14:45-15:00

FASHION IN THE METAVERSE: DOMINANT TOPICS AND SENTIMENTS

Eonyou Shin, Chreston Miller

15:00-15:15

MUSIC CAN BE TRENDY AND COOL

Sandra Maria Correia Loureiro, Maria Ganhão, João Guerreiro, Ricardo G. Bilro

15:15-15:30

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS

M.B. Rodrigues, S.M.C. Loureiro, J. Guerreiro, M.I. Romero

15:30-15:45

THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes

14:45-15:00

Second-hand Luxury – the New Minimalism? Exploring the Impact of Voluntary Simplicity on Consumer Valuation of Second-hand

Lucia Kunzmann, Vera Herédia-Colaço

15:00-15:15

ETHICAL DISPOSITION IN FASHION: UNVEILING THE TRAITS OF REDISTRIBUTORS

Hikaru Yamamoto, Takumi Oishi, Hikari Kawanishi

15:15-15:30

Access or ownership? The antecedents of luxury access-based services

Ryohei Kitazawa, Akinori Ono, Makoto Ono

15:30-15:45

EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE

Aleksandra Baaske

14:45-15:00

Authenticity and pride drive loyalty? Evidence from AR-powered heritage

Jorge Nascimento, Sandra Loureiro

15:00-15:15

Analyzing AI-generated luxury fashion: the perceived value and customer’s purchase intention

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

15:15-15:30

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

16:15-16:30

GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST

Hanna Shin, Yan Li, Nara Youn

16:30-16:45

LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE

Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku, Verdiana Gainnetti

16:45-17:00

LUXURY AND SUSTAINABILITY: PRIMARY RESULTS FROM A SYSTEMATIC LITERATURE REVIEW

Alessandro Augurio, Laura Castaldi, Yioula Melanthiou

17:00-17:15

THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY

Haikel-Elsabeh Marie

17:15-17:30

INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

16:15-16:30

NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS

Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli

16:30-16:45

Sustainable Shopping: Denim and Gen-Z Shopping Motivation in Denim Thrift Stores

Caroline Kopot, Angga Ranggana Putra, Cydni Robertson

16:45-17:00

CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY

Costanza Dasmi, Raffele Frustaci, Laura Grazzini, Gaetano Aiello

17:00-17:15

THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY

Debora Tortora, Roberto Chierici, Alice Mazzucchelli, Emanuele Ghianda

17:15-17:30

WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?

Carmen-Maria Albrecht, Adriane Freitag

16:15-16:40

Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics

Gabriel Murtas

16:40-17:05

Brand Activism on Social Media and Consumer Responses: A Habermasian Perspective

Seoyoung Kim

16:15-16:30

INNOVATIONS IN RETAIL ROBOTICS: INVESTIGATING BRAND IMAGE ROBOTS' EFFECTS ON RETAIL BRAND EQUITY

Chiara Murgia, Junyue Mao, Jinghe Han, Eunju Ko

16:30-16:45

The role of marketing communication tools in providing a strategic platform to amplify employee voice and enhance social justice within the fashion supply

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

16:45-17:00

B2B branding and digital communication: the case of sustainable fashion suppliers

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

17:00-17:15

CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION

Carol Cloughton, Helen Goworek, Fiona Bailey

17:15-17:30

RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE

Vera Rebiazina, Elena Sharko

16:15-16:30

An Empirical Study of Luxury Products Made with Alternative Material Using

Ryo Shimizu, Ian Phau

16:30-16:45

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE

Olamide Akintimehin, Sean Lee, Awele Achi

16:45-17:00

CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES

Sean Lee, Olamide Akintimehin, Awele Achi

17:00-17:15

The Impact of Communication Type and Method in B2B Relationships in Clothing Industry: A Moderating Role of

Suh-Young Irene Park, Jongwon Park

17:15-17:30

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT

E. Nervino, D. Agostino, J.F. Wong, T.K.A. Ho, N. Talukdar

16:15-16:30

EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE

Minyoung Lee, Sanghyun Kim, Stephen Choi

16:30-16:45

Weaving the Digital Thread: Legitimizing digital Garments in a world in environmental decay

Salma Tallaa, Sara Marquez-Gallardo, Patrick Elf

16:45-17:00

The Role of Recommendation Agents in Shaping Consumer Satisfaction: Insights from Behavioral and fMRI

Meiling Yin, Wenying Tan, Eun-Ju Lee

17:00-17:15

Uncovering the Neural Mechanisms of Consumers’ Investment Intention on Biotechnology Company

Minjae Kang, Wenying Tan, Eun-Ju Lee

16:15-16:30

Sustainability cues in fashion: Practitioners’ and consumers’ perspectives

Generoso Branca, Jorge Nascimento, Sandra Maria Correia Loureiro

16:30-16:45

SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE

Filipa Rosado-Pinto, Carla Jordão

16:45-17:00

ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES

Yioula Melanthiou

17:00-17:15

METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS

Yioula Melanthiou, Surat Teerakapibal

16:15-16:30

CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES

Rosy Boardman, Courtney Chrimes

16:30-16:45

Framework to Examine Site Attributes and Socio-psychological Determinants of Online Clothing Shopping: Are there Financial and Psychological Well-being

Helen Duh

16:45-17:00

Will artificial intelligence (AI) chatbot Be Useful to Consumers?

Yunho Park, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

17:00-17:15

TRICKS OF THE TRADE: EXPLORING THE PHENOMENON OF CONSUMER-TO-CONSUMER ONLINE BARTERING

Sa'Arah Alhouti, Jessica Weeks, Leah Liu

16:15-16:30

Persona Pioneers: Virtual Influencers in the Social Sphere

Paula Rodrigues, Ana Pinto Borges, Ana Sousa

16:30-16:45

VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM

Helena Rodrigues, Rodrigo Cruz

16:45-17:00

Fashion's Color Palette in Times of Crisis

Yael Pedro, Or Perets, Michal Koren, Noga Fisher, Or Yazdi

17:00-17:15

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

18:30-19:00 2024 GAMMA Sustainable Luxury Hanbok Fashion Show

19:00-22:00 Conference Dinner

09:30-09:45 Coffee Break

12:00-13:00 Lunch at Your Own

14:30-14:45 Coffee Break