PROGRAM
Days: Wednesday, June 28th Thursday, June 29th Friday, June 30th
Wednesday, June 28th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 1A: Operational Issues in SCM
Chair:
Location: A4
| 09:00 | FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS SCHOOLS ( abstract ) |
| 09:30 | UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE CONTEXTS ( abstract ) |
| 10:00 | LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION QUALITY ( abstract ) |
09:00-10:30 Session 1B: Consumer Decision Making
Chair:
Location: A5
| 09:00 | INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS ( abstract ) |
| 09:30 | DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES ( abstract ) |
09:00-10:30 Session 1C: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process
Chair:
Location: A8
| 09:00 | SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW PROCESS ( abstract ) |
09:00-10:30 Session 1D: International Consumer Behavior
Chair:
Location: A6
| 09:00 | PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES ( abstract ) |
| 09:30 | CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE COUNTRIES? ( abstract ) |
11:00-12:30 Session 2A: Sensory and Other Effects on Consumer Behavior
Chair:
Location: A4
| 11:00 | IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE ( abstract ) |
| 11:30 | ROLE OF TEMPERATURE ON VARIETY-SEEKING BEHAVIOR ( abstract ) |
| 12:00 | STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG MILLENNIALS ( abstract ) |
11:00-12:30 Session 2B: Strategy and Performance
Chair:
Location: A5
| 11:00 | CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL TONE ( abstract ) |
| 11:30 | GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY ( abstract ) |
| 12:00 | INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE SECTOR ( abstract ) |
11:00-12:30 Session 2C: Community Involvement in Brand-Building
Chair:
Location: A6
| 11:00 | SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND OUTCOMES ( abstract ) |
| 11:30 | IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE LABELS ( abstract ) |
| 12:00 | THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING ( abstract ) |
11:00-12:30 Session 2D: Corporate Social Responsibility
Chair:
Location: A8
| 11:00 | A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS ( abstract ) |
| 11:30 | LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN ( abstract ) |
| 12:00 | MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU REFERENDUM ( abstract ) |
13:30-15:00 Session 3A: Online Issues in Retailing
Chair:
Location: A4
| 13:30 | AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR ( abstract ) |
| 14:00 | THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION ( abstract ) |
| 14:30 | ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR ( abstract ) |
13:30-15:00 Session 3B: Strategy and Performance
Chair:
Location: A5
| 13:30 | PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET ( abstract ) |
| 14:00 | ETHICAL CONCERNS OF UN(SUSTAINABLE) STAKEHOLDERS: A RE-EXAMINATION OF STAKEHOLDER THEORY IN SUSTAINABLE DECISION-MAKING ( abstract ) |
13:30-15:00 Session 3C: Attitudinal Research and Sponsorships
Chair:
Location: A6
| 13:30 | RETHINKING SPONSORSHIP RECOGNITION ( abstract ) |
| 14:00 | STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE ( abstract ) |
| 14:30 | MULTIPLE SPORTS SPONSORSHIPS: IS MORE ALWAYS BETTER? ( abstract ) |
13:30-15:00 Session 3D: International Country Issues
Chair:
Location: A8
| 13:30 | CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL CONDITIONS ( abstract ) |
| 14:00 | STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING COUNTRY ( abstract ) |
| 14:30 | SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES ( abstract ) |
15:30-17:00 Session 4A: Retail Consumer Behavior
Chair:
Location: A4
| 15:30 | STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC PRODUCTS? ( abstract ) |
| 16:00 | THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY ( abstract ) |
| 16:30 | AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD ( abstract ) |
15:30-17:00 Session 4B: International Company Issues
Chair:
Location: A5
| 15:30 | WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL ( abstract ) |
| 16:00 | DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY? ( abstract ) |
| 16:30 | THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC ( abstract ) |
15:30-17:00 Session 4C: Digital Advertising
Chair:
Location: A6
| 15:30 | GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME ( abstract ) |
| 16:00 | THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES ( abstract ) |
| 16:30 | CREATIVE AUDIENCES: COMPARING THE EFFECTS OF USER GENERATED ADVERTISING AND FIRM GENERATED ADVERTISNG ON BRAND ATTITUDES ( abstract ) |
15:30-17:00 Session 4D: Macromarketing Saving the World
Chair:
Location: A8
| 15:30 | MACRO-MARKETING SAVING THE WORLD... ( abstract ) |
Thursday, June 29th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 5A: Philosophical and Ethical Perspectives on Business and Sustainability
Chair:
Location: A4
| 09:00 | SUSTAINABILITY IN MARKETING: ACADEMIC PERSPECTIVES ( abstract ) |
| 09:30 | ETHICS OF CUSTOMER TREATMENT AMONG WOMAN SMALL BUSINESS OWNERS WHO FOLLOW KUAN IM IN THAILAND ( abstract ) |
| 10:00 | MODERATING ROLE OF INDIVIDUAL ETHICS AND SPIRITUALITY IN ASSESSING CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS FIRMS PRACTICING CAUSE SPECIFIC CSR ( abstract ) |
09:00-10:30 Session 5B: Information Processing
Chair:
Location: A5
| 09:00 | AN EMPIRICAL INVESTIGATION OF AUGMENTED REALITY TO REDUCE CUSTOMER PERCEIVED RISK ( abstract ) |
| 09:30 | Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process ( abstract ) |
| 10:00 | A STUDY OF PRODUCT INFORMATION ORDER EFFECT ON PRODUCT EVALUATION ( abstract ) |
09:00-10:30 Session 5C: Methods, Measures, Analytics and/or Big Data Research
Chair:
Location: A6
| 09:00 | DISCOVERY, MYSTERY SOLVING AND MYSTERY CREATION IN MARKETING RESEARCH: INSIGHTS FROM PLS AND QCA ANALYSIS ( abstract ) |
| 09:30 | STRUCTURED ABSTRACT: RESEARCHING THE EVER CHANGING WORLD: REFLECTIONS ON BIG DATA AND QUESTIONS FOR RESEARCHERS IN MARKETING ( abstract ) |
| 10:00 | AFRICAN IMMIGRANT CONSUMERS' ATTITUDE TOWARDS ADVERTISING-IN-GENERAL AND IMPACT ON BUYING DECISIONS ( abstract ) |
09:00-10:30 Session 5D: Development, Validation, and Application of Brand Equity Scale and New Product Programs
Chair:
Location: A8
| 09:00 | CONCEPTUALIZING AND MEASURING COMMUNITY BASED BRAND EQUITY: AN ABSTRACT ( abstract ) |
| 09:30 | ARE TWO YEARS ENOUGH FOR A SUCCESSFUL RADICAL LOGO CHANGE? ( abstract ) |
11:00-12:30 Session 6A: The Transformational Challenges and Synergies of Change in Not-For-Profit (NPO) and Nongovernmental (NGO) Organization Marketing
Chair:
Location: A8
| 11:00 | THE TRANSFORMATIONAL CHALLENGES AND SYNERGIES OF CHANGE IN NOT-FOR-PROFIT (NPO) AND NONGOVERNMENTAL (NGO) ORGANIZATION MARKETING ( abstract ) |
11:00-12:30 Session 6B: Retail Store Operations
Chair:
Location: A4
| 11:00 | AN INTEGRATED FRAMEWORK FOR PROCESSING PARTITIONED PRICE ( abstract ) |
| 11:30 | HOW ATMOSPHERIC CUES MAKE YOU EMOTIONAL: A META-ANALYSIS OF PAD WITHIN THE RETAIL ENVIRONMENT: AN ABSTRACT ( abstract ) |
| 12:00 | SCREEN'S SHARING IN A SHOPPING PROCESS: MOTIVATIONAL DISPOSITION AND PERCEIVED CONTEXT INCENTIVES ( abstract ) |
11:00-12:30 Session 6C: Innovating Throughout the Organization
Chair:
Location: A5
| 11:00 | EXPLORING THE SUCCESS FACTORS OF HYBRID MICRO-ENTERPRISES ( abstract ) |
| 11:30 | STRUCTURED ABSTRACT: DRIVING A FIRM’S AGILITY AND SUCCESS OF PRODUCT INNOVATION THROUGH ORGANIZATIONAL BEHAVIOR ( abstract ) |
| 12:00 | HETEROGENEITY AND HOMOGENEITY MEASURES OF ATTRACTIONS IN TOURISM DESTINATION AREAS: DEVELOPMENT OF ATTRACTION DIVERSITY INDEX AND ATTRACTION CLUSTER EQUITY INDICES ( abstract ) |
11:00-12:30 Session 6D: Strategy and Performance
Chair:
Location: A6
| 11:00 | ASSESSING THE MARKET VALUATION OF SELF-SERVICE TECHNOLOGIES ( abstract ) |
| 11:30 | TIE UP TECHNOLOGY IN MARKETING STRATEGY: A CASE STUDY ON A SMALL INDUSTRY BUSINESS ( abstract ) |
| 12:00 | NEW PRODUCT PROGRAM AND FIRM PERFORMANCE: THE MODERATING ROLES OF STRATEGIC EMPHASIS ( abstract ) |
11:00-12:30 Session 6E: Meet the Editors
Journal of the Academy of Marketing Science, Barry Babin
Academy of Marketing Science Review, Barry Babin
Journal of Macromarketing, Mark Peterson
Journal of Product Innovation Management, Angela Paladino
Journal of Advertising Research, Leyland Pitt
Business Horizons, Leyland Pitt
Journal of Personal Selling & Sales Management, Doug Hughes
Chair:
Location: A9
Friday, June 30th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 7A: Customer Empowerment Practices, Global Branding, and Positioning
Chair:
Location: A8
| 09:00 | TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY ( abstract ) |
| 09:30 | THE TRANSFORMATION OF GLOBAL BRANDS ( abstract ) |
09:00-10:30 Session 7B: Towards the Exploration of Brand Experience and Brand Loyalty
Chair:
Location: A4
| 09:00 | AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT ( abstract ) |
| 09:30 | VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY ( abstract ) |
| 10:00 | ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET PERSPECTIVE ( abstract ) |
09:00-10:30 Session 7C: Emotions in Services
Chair:
Location: A5
| 09:00 | EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS ( abstract ) |
| 09:30 | THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE ( abstract ) |
| 10:00 | EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION ( abstract ) |
09:00-10:30 Session 7D: Creativity, Customers and Communication
Chair:
Location: A6
| 09:00 | EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY ( abstract ) |
| 09:30 | HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION ( abstract ) |
| 10:00 | UNTANGLING THE COMPLEXITY OF THE VALENCE OF ACTOR ENGAGEMENT: CONCEPTUAL FOUNDATIONS, PROPOSITIONS AND RESEARCH DIRECTIONS ( abstract ) |
09:00-10:30 Session 7E: Creating Value for Public Entities through Marketing
Chair:
Location: A9
| 09:00 | CREATING VALUE FOR PUBLIC ENTITIES THROUGH MARKETING ( abstract ) |
11:00-12:30 Session 8A: Consumer Creativity
Chair:
Location: A4
| 11:00 | The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing ( abstract ) |
| 11:30 | CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE ( abstract ) |
| 12:00 | TASTE PERCEPTION AND CREATIVITY ( abstract ) |
11:00-12:30 Session 8B: Empirical Studies on Viewer Responses
Chair:
Location: A5
| 11:00 | WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH INVOLVEMENT ( abstract ) |
| 11:30 | IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY ( abstract ) |
| 12:00 | PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA ( abstract ) |
11:00-12:30 Session 8C: Consumer Theory Development
Chair:
Location: A6
| 11:00 | EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH ( abstract ) |
| 11:30 | HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS ( abstract ) |
| 12:00 | THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN ABSTRACT ( abstract ) |
11:00-12:30 Session 8D: Consumer Behavior
Chair:
Location: A8
| 11:00 | SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS ( abstract ) |
| 11:30 | FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON SOCIETY ( abstract ) |
| 12:00 | THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA ( abstract ) |
13:30-15:00 Session 9A: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literature
Chair:
Location: A9
| 13:30 | RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING LITERATURE ( abstract ) |
13:30-15:00 Session 9B: Frontline Characteristics and Organizational Factors Influencing Business-to-Business Performance Outcomes
Chair:
Location: A4
| 13:30 | A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE ( abstract ) |
| 14:00 | FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK? ( abstract ) |
13:30-15:00 Session 9C: Marketing in the Asia-Pacific Region
Chair:
Location: A5
| 13:30 | ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM ( abstract ) |
| 14:00 | DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET ( abstract ) |
| 14:30 | MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM VALUE ( abstract ) |
13:30-15:00 Session 9D: Tourist Behavior
Chair:
Location: A6
| 13:30 | PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY ( abstract ) |
| 14:00 | A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION ( abstract ) |
| 14:30 | THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT SUPPORT ( abstract ) |
13:30-15:00 Session 9E: Social Marketing
Chair:
Location: A8
| 13:30 | INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING STATUS. ( abstract ) |
| 14:00 | RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH? ( abstract ) |
| 14:30 | ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION ( abstract ) |
15:30-17:00 Session 10A: Supply Chain Relationships
Chair:
Location: A4
| 15:30 | THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS ( abstract ) |
| 16:00 | TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING ( abstract ) |
| 16:30 | ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS ( abstract ) |
15:30-17:00 Session 10B: Consumers in the Marketplace
Chair:
Location: A5
| 15:30 | TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE CRISIS ( abstract ) |
| 16:00 | PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING MARKET ( abstract ) |
| 16:30 | SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL ( abstract ) |
15:30-17:00 Session 10C: Marketing Education
Chair:
Location: A8
| 15:30 | EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW ( abstract ) |
| 16:00 | FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING ( abstract ) |
15:30-17:00 Session 10D: Marketing for Charities and Charitable Giving
Chair:
Location: A6
| 15:30 | STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS SECTOR ( abstract ) |
| 16:00 | WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING ( abstract ) |