Session 5A

Philosophical and Ethical Perspectives on Business and Sustainability

Session 5B

Information Processing

Session 5C

Methods, Measures, Analytics and/or Big Data Research

Session 5D

Development, Validation, and Application of Brand Equity Scale and New Product Programs

Session 6A

The Transformational Challenges and Synergies of Change in Not-For-Profit (NPO) and Nongovernmental (NGO) Organization Marketing

Session 6B

Retail Store Operations

Session 6C

Innovating Throughout the Organization

Session 6D

Strategy and Performance

Session 6E

Meet the Editors