Session 7A

Customer Empowerment Practices, Global Branding, and Positioning

Session 7B

Towards the Exploration of Brand Experience and Brand Loyalty

Session 7C

Emotions in Services

Session 7D

Creativity, Customers and Communication

Session 7E

Creating Value for Public Entities through Marketing

Session 8A

Consumer Creativity

Session 8B

Empirical Studies on Viewer Responses

Session 8C

Consumer Theory Development

Session 8D

Consumer Behavior

Session 9A

Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literature

Session 9B

Frontline Characteristics and Organizational Factors Influencing Business-to-Business Performance Outcomes

Session 9C

Marketing in the Asia-Pacific Region

Session 9D

Tourist Behavior

Session 9E

Social Marketing

Session 10A

Supply Chain Relationships

Session 10B

Consumers in the Marketplace

Session 10C

Marketing Education

Session 10D

Marketing for Charities and Charitable Giving