Program for Friday, June 30th: Talk View

PROGRAM FOR FRIDAY, JUNE 30TH: TALK VIEW

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9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

09:00-09:30

TOWARDS A BETTER UNDERSTANDING OF CUSTOMER EMPOWERMENT PRACTICES EFFECTIVENESS: A QUALITATIVE STUDY

Hajer Bachouche

09:30-10:00

THE TRANSFORMATION OF GLOBAL BRANDS

Yu-Yin Chang

09:00-09:30

AN EXPLORATION OF BRAND EXPERIENCE DEVELOPMENT AND MANAGEMENT

Patricia Harris, Caroline Kluppel Strobel, Raida Shakhiry

09:30-10:00

VALUE CONGRUENCE AS ANTECEDENT OF BRAND LOYALTY

Ronald Voorn, Gerrita van der Veen

10:00-10:30

ASSESSING THE IMPACTS OF PERSONAL BRANDING AND TECHNOLOGY-ENABLED SALES ON SALESFORCE PERFORMANCE: AN EMERGING MARKET

George Amoako, Bernard Okpattah

09:00-09:30

EXAMINING SERVICE PROVIDER RESPONSE TO GUILTY CUSTOMERS

Julie Guidry Moulard, Kate Pounders, Barry Babin

09:30-10:00

THE ROLE OF TRANSITIONAL SERVICESCAPES IN MAINTAINING ATTACHMENT TO PLACE

Alastair Tombs, Joerg Finsterwalder, Chris Chen, Girish Prayag, Michael Hall

10:00-10:30

EXAMINING VALUE CO-DESTRUCTION: TOWARDS A TYPOLOGY OF RESOURCE DISINTEGRATION

Joanne T. Cao, Bruce L. Alford, Nina Krey

09:00-09:30

EXTENDED ABSTRACT - THE INNOVATION CANVAS: AN EXPERIENTIAL TOOL TO STIMULATE CUSTOMER DISCOVERY

Alizabeth Sanchez-Lopez

09:30-10:00

HOW AUTHENTIC IS A CHATBOT? THE ROLE OF AUTHENTICITY IN TECHNOLOGY-MEDIATED COMMUNICATION

Stefanie Paluch, Nancy Wuenderlich

10:00-10:30

UNTANGLING THE COMPLEXITY OF THE VALENCE OF ACTOR ENGAGEMENT: CONCEPTUAL FOUNDATIONS, PROPOSITIONS AND RESEARCH

Loic Li

09:00-10:30

CREATING VALUE FOR PUBLIC ENTITIES THROUGH MARKETING

Robert Peterson

11:00-11:30

The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing

Yoonyoung Jeong, Nara Youn, Subin Im, Aric Rindfleisch

11:30-12:00

CROWDSOURCING PLATFORMS: HOW DOES CREATIVITY INFLUENCE COMMUNITY ACTIVITY AND VALENCE

Taehyun Suh, Subin Im, Nara Youn, Aric Rindfleisch

12:00-12:30

TASTE PERCEPTION AND CREATIVITY

Young Eun Huh, Yoonah Hong, Nara Youn

11:00-11:30

WHEN VISCERAL CUES IN ADVERTISING CAUSE WITHDRAWAL: IDENTIFYING A BOOMERANG EFFECT UNDER CONDITIONS OF HIGH

Kirsten Cowan

11:30-12:00

IDENTITY MARKETING: THE MODERATING EFFECT OF SELF CONSTRUAL AND PRODUCT CATEGORY ON CONSUMER AGENCY

Ying-Ching Lin, An-Ni Su, Sheng-Hui Wang

12:00-12:30

PREDICTING ADVERTISING EFFECTIVENESS BY PHYSIOLOGICAL INDICATOR: AN EMPIRICAL STUDY IN CHINA

Matthew Liu, Rongwei Chu, Ting-Hsiang Tseng

11:00-11:30

EMPOWERMENT IN MARKETING: SYNTHESIS, CRITICAL REVIEW, AND AGENDA FOR FUTURE RESEARCH

Hajer Bachouche, Ouidade Sabri

11:30-12:00

HOW MAKEUP RITUALS TRANSFORM MAKEUP WEARERS AND THEIR ROMANTIC INTERESTS

Timothy De Waal Malefyt, Luke Kachersky, Marcia H. Flicker

12:00-12:30

THE INFLUENCE OF WELL-BEING ON CONSUMERS’ FUTURE DISCOUNTING PRACTICES IN THE SOUTH AFRICAN WHITE GOODS INDUSTRY: AN

Lorna Christie, Nadine Sonnenberg

11:00-11:30

SHOULD WE HOPE ABOUT CLIMATE CHANGE? THE POWER OF HOPE FOR ENGAGING IN PRO-ENVIRONMENTAL BEHAVIORS

Maria Lagomarsino, Linda Lemarié

11:30-12:00

FEELING GUILTY TO BUY ONLINE? EXPLORING CONSUMERS' PERCEIVED NEGATIVE EFFECTS OF E-COMMERCE ON

Delphine Colin, Manfred Schwaiger

12:00-12:30

THE INFLUENCE OF PRODUCT-SERVICE SYSTEM AND PUBLIC POLICIES ON ELECTRIC VEHICLE ADOPTION IN CHINA

Lixian Qian, Jose Grisolía, Didier Soopramanien

13:30-15:00

RESEARCH METHOD TOPICS AND ISSUES THAT REDUCE THE VALUE OF REPORTED EMPIRICAL INSIGHTS IN THE MARKETING

David Ortinau, Barry Babin, Linda L. Golden, Catherine Frethey Bentham

13:30-14:00

A COMPARATIVE STUDY OF THE IMPACT OF B2B PRICE PRESSURE

R. Mohan Pisharodi, John Henke Jr., Ravi Parameswaran

14:00-14:30

FELT BAD AFTER GOODBYE: DO PURCHASING AGENT’S EMOTIONS AFFECT CUSTOMER SWITCH BACK?

Richa Chugh, Annie H Liu, Mark Leach

13:30-14:00

ADVERTISING IN TRANSFORMING ECONOMIES: EVIDENCE FROM EARLY MARKET REFORMS IN CHINA AND VIETNAM

Mark Speece

14:00-14:30

DETERMINANTS OF MEDIA CONSUMPTION EVIDENCES FROM AN EMERGING MARKET

Madhupa Bakshi, Mishra Prashant

14:30-15:00

MODERATION EFFECT OF INVESTOR AND MANAGER HETEROGENEOUS BELIEFS ON THE RELATIONSHIP OF ADVERTISING AND FIRM

Jiaoju Ge, Gang Wang, Wanyu Wang

13:30-14:00

PILGRIMAGE, CONSUMPTION AND THE POLITICS OF AUTHENTICITY

Mona Moufahim, Maria Lichrou

14:00-14:30

A PROCESS EVALUATION OF AN ENVIRONMENTAL INTERVENTION: THE CASE OF A HERITAGE TOURISM ORGANIZATION

Diana Gregory-Smith, Victoria Wells, Danae Manika, Dave McElroy

14:30-15:00

THE INFLUENCE OF PLACE ATTACHMENT AND A CERTIFICATION OF EVENT SUSTAINABILITY ON RESIDENTS’ PERCEPTIONS OF ENVIRONMENTAL IMPACTS AND EVENT

Girish Prayag, Marcello M. Mariani, Andrea Guizzardi

13:30-14:00

INVESTIGATING THE EFFECTIVENESS OF FEAR APPEALS TO PROMPT HELP-SEEKING IN AT-RISK GAMBLERS: THE MODERATING ROLE OF PROBLEM GAMBLING

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

14:00-14:30

RELIGIOUS COGNITION IN SOCIAL MARKETING CAMPAIGNS: SAVIOR OR PARIAH?

Dr Patrick van Esch, Dr Gavin Northey, Shun Yang, Jonas Heller

14:30-15:00

ROAD SAFETY MESSAGES AND DRIVERS REGULATORY ORIENTATION

Linda Lemarie, François Bellavance, Jean-Charles Chebat, Laurie Babin

15:30-16:00

THE ROLE OF MOTIVE IN BUILDING TRUST IN SUPPLY CHAINS

Terry L. Esper, Ladonna M. Thornton

16:00-16:30

TOWARD UNDERSTANDING THE DARK SIDE EFFECTS OF PROCESS CONTROL IN FRANCHISING

James Brown, Jody Crosno

16:30-17:00

ACTION ALIGNMENT AND SOCIAL ALIGNMENT DOMAINS IN BUSINESS RELATIONSHIPS

Janice Payan, Carmen Padin, Ferro Carlos, Goran Svensson

15:30-16:00

TOWARD AN INSTITUTIONAL PERSPECTIVE OF ATTRIBUTION, LEGITIMACY JUDGMENT AND TRUST EROSION DURING AN INDUSTRY-WIDE

Shijiao Chen, John Knight, Hongzhi Gao, Damien Mather

16:00-16:30

PREJUDICE AND RACIAL DISCRIMINATION IN RETAIL SETTINGS: PERCEPTIONS AND REACTIONS OF CONSUMERS IN AN EMERGING

Adelson Silva Junior, Juracy Parente

16:30-17:00

SHOPPER BEHAVIOR AND EMOTIONS: USING GPS DATA IN A SHOPPING MALL

Ryunosuke Nagai, Taku Togawa, Ikumi Hiraki, Naoto Onzo

15:30-16:00

EMPOWERING POETRY ABOUT SUSTAINABILITY: THE RAP VIDEO REVIEW

Mark Peterson

16:00-16:30

FLIPPING THE MARKETING RESEARCH CLASSROOM: TEACHING WITH TEAM-BASED LEARNING

Felicia Lassk, Jay Mulki

15:30-16:00

STRUCTURED ABSTRACT: MEASURING THE EFFICIENCY OF NOT-FOR-PROFIT MARKETING, DEVELOPMENT AND OPERATIONS RESOURCE USAGE: AN APPLICATION TO THE PERFORMING ARTS

Theresa Kirchner, Linda Golden, Patrick Brockett

16:00-16:30

WHEN SOCIAL RECOGNITION INHIBITS PROSOCIAL BEHAVIORS: THE CASE OF CHARITABLE GIVING

Etienne Denis, Claude Peucheux