Program for Wednesday, June 28th: Talk View

PROGRAM FOR WEDNESDAY, JUNE 28TH: TALK VIEW

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9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

09:00-09:30

FOOD WASTE AND REVERSE SUPPLY CHAINS: IMPLICATIONS FOR TEACHING SUSTAINABILITY AWARENESS IN BUSINESS

Alvin Williams, Tony Henthorne

09:30-10:00

UNDERSTANDING THE IMPACT OF RETURN POLICY LENIENCY ON CONSUMER PURCHASE, REPURCHASE AND RETURN INTENTIONS: A COMPARISON BETWEEN ONLINE AND OFFLINE

Ilenia Confente, Ivan Russo, Robert Frankel

10:00-10:30

LINKING EMPLOYEE AND CUSTOMER ENGAGEMENT BEHAVIORS IN SERVICE ENCOUNTERS: THE MEDIATION OF RELATIONAL ENERGY AND INTERACTION

Jiun-Sheng Chris Lin, Hawyi Liang, Chih-Ying Chu

09:00-09:30

INVESTIGATION OF THE DONATION ATTITUDE-BEHAVIOUR GAP TO CELEBRITY-ENDORSED CHARITABLE CAMPAIGNS

Parichehr Riahi Pour

09:30-10:00

DEVELOPING AND VALIDATING INTERNET COMPULSIVE BUYING TENDENCY MEASUREMENT SCALES

Hui-Ling Huang, Yue-Yang Chen

09:00-10:30

SPECIAL SESSION: TOWN HALL MEETING WITH INTERNATIONAL JOURNAL REVIEWERS: INSIGHTS AND UNDERSTANDING WHY MANUSCRIPTS FAIL THE REVIEW

David J. Ortinau, Barry J. Babin, Mitch Griffin, Aviv Shoham

09:00-09:30

PERSONAL VALUE CHARACTERISTICS AS REPRESENTATIVE OF DESTINATION VALUES

Sheng Ye, Julie Lee, Joanne Sneddon, Geoff Soutar

09:30-10:00

CAN PRODUCT TYPICALITY ENHANCE CONSUMERS’ ATTITUDES TOWARD GOODS FROM ECONOMICALLY HOSTILE

Ting-Hsiang Tseng, George Balabanis, Matthew Liu

11:00-11:30

IS IT A MATTER OF TEMPO? MUSIC TEMPO EFFECTS ON FOOD’S PURCHASE INTENTIONS AND PERCEIVED TASTE

Felipe Pantoja, Adilson Borges

11:30-12:00

ROLE OF TEMPERATURE ON VARIETY-SEEKING BEHAVIOR

Hung-Ming Lin

12:00-12:30

STRUCTURED ABSTRACT: APPS TO EAT BY: THE RELATIONSHIP BETWEEN PRODUCT INVOLVEMENT AND ON-DEMAND FOOD CONSUMPTION AMONG

Emily Cuilty, Ekin Pehlivan

11:00-11:30

CONTENT ANALYSIS IN MARKETING STRATEGY: APPLICATIONS OF HART’S THEORY OF WORD CHOICE AND VERBAL

Emily Treen, Christine Pitt

11:30-12:00

GREEN LOGISTICS COMPETENCY: A RESOURCE HEIRARCHY VIEW OF SUPPLY CHAIN SUSTAINABILITY

Frank G. Adams, Colin B. Gabler, V. Myles Landers

12:00-12:30

INTERNAL BRANDING AND LEADER-MEMBER EXCHANGE: ROLE OF CULTURAL CAPITAL IN EMPLOYEE’S SERVICE DELIVERY BEHAVIOUR IN HEALTH CARE

Puja Dhawan, Dr. Daniel Prior

11:00-11:30

SERVICE EMPLOYEES AS BRAND AMBASSADORS: THE INFLUENCE OF SERVICE EMPLOYEES' BRANDING BEHAVIOR ON BRAND

Jiun-Sheng Chris Lin, Chung-Yueh Wu, Cheng-Yu Lin, En-Yi Chou

11:30-12:00

IS USING ORNAMENTS STILL A CRIME? PACKAGE DESIGN COMPLEXITY AND BRAND PERCEPTION WITH APPLICATION TO CHAMPAGNE

Manon Favier, Gaelle Pantin-Sohier, Franck Celhay

12:00-12:30

THE INFLUENCE OF IMAGE VALENCE ON THE ATTENTION PAID TO CHARITY ADVERTISING

Manuel Alonso Dos Santos, Bryan Gárate, Mariela Jara, Axiel Saavedra

11:00-11:30

A FRAMEWORK FOR IMPLEMENTATION OF AN INAUGURAL SUSTAINABILITY REPORTING PROCESS

Ralitza Nikolaeva, Anna Dudik, Carmen Lages

11:30-12:00

LESSONS FROM A SPONSORED SOCIAL MARKETING PRO-ENVIRONMENTAL CAMPAIGN

Danae Manika, Diana Gregory-Smith, Victoria Wells, Emma Trombetti

12:00-12:30

MARKETING BREXIT: YOUNG VOTER OPINION, ENGAGEMENT AND FUTURE INTENTION IN THE CONTEXT OF THE EU

Christopher Pich, John Harvey, Guja Armannsdottir, Andrew Kincaid

13:30-14:00

AN INVESTIGATION OF OFFLINE/ONLINE CHANNEL PATRONAGE TRANSFERENCE IN THE UK GROCERY SECTOR

Patricia Harris, Daniela Usuriaga

14:00-14:30

THE PHYGITAL SHOPPING EXPERIENCE: AN ATTEMPT AT CONCEPTUALIZATION AND EMPIRICAL INVESTIGATION

Sara Belghiti, Adeline Ochs, Jean-François Lemoine, Olivier Badot

14:30-15:00

ANALYSIS OF IMPULSIVENESS IN M-COMMERCE: A STUDY OF 'ON-THE-GO' SHOPPERS BEHAVIOR

Natasha Patricia Bojorges Moctezuma, Pável Reyes Mercado

13:30-14:00

PATTERN ON NEW PRODUCT INTRODUCTIONS AND FIRM PERFORMANCE: CONSIDERATION OF TIMING AND TARGET

Sena Nakamura

14:00-14:30

ETHICAL CONCERNS OF UN(SUSTAINABLE) STAKEHOLDERS: A RE-EXAMINATION OF STAKEHOLDER THEORY IN SUSTAINABLE

Matthew Lunde

13:30-14:00

RETHINKING SPONSORSHIP RECOGNITION

T. Bettina Cornwell, Steffen Jahn

14:00-14:30

STRUCTURED ABSTRACT: INTERPRETING OFFENCE IN ADVERTISING: A REGULATORY PERSPECTIVE

Kristina Auxtova, Mary Brennan

14:30-15:00

MULTIPLE SPORTS SPONSORSHIPS: IS MORE ALWAYS BETTER?

Brett Boyle

13:30-14:00

CULTURAL VARIATION IN HEALTHCARE CONSUMPTION IN 16 EUROPEAN COUNTRIES: NATIONAL AND INDIVIDUAL DRIVERS IN THE CASE OF MILD MEDICAL

Ingmar Leijen, Hester Van Herk

14:00-14:30

STRUCTURED ABSTRACT: EFFECTS OF COUNTRY PERSONALITY ON FOREIGN GENERAL PRODUCT ATTITUDE THROUGH SELF-CONGRUITY AND GENERAL PRODUCT COUNTRY IMAGES IN AN EMERGING

Paul Chao, Murat Aktan, Lei Zhang

14:30-15:00

SOCIALLY SUSTAINABLE SUPPLY CHAIN MANAGEMENT ACROSS DEVELOPING ECONOMIES

Benjamin Hazen, Susan Golicic

15:30-16:00

STRUCTURED ABSTRACT: ARE DIFFERENT MERCHANDISING TECHNIQUES AND PROMOTIONS EQUALLY EFFECTIVE TO IMPROVE THE SALES OF UTILITARIAN & HEDONIC

Á. Garrido-Morgado, K. Campo, Ó. González-Benito, M. Martos-Partal

16:00-16:30

THE INFLUENCE OF STORE VERSUS SERVICE SATISFACTION ON RETAIL CUSTOMER LOYALTY

Thomas Powers, Seongwon Choi, Eric Jack

16:30-17:00

AN EXAMINATION OF RETAIL PRODUCT RETURN BEHAVIOR BASED ON CATEGORY OF GOOD

Thomas Powers, Justin Lord

15:30-16:00

WHEN THE 12TH MAN THROWS A FLAG: FAN ATTITUDE TOWARDS THE PROPOSED GLOBALIZATION OF THE NFL

Eldrede Kahiya, Nina Krey

16:00-16:30

DO CHARITIES BENEFIT MORE FROM A TOP DOG OR UNDERDOG POSITIONING STRATEGY?

Myron Glassman, Mahesh Gopinath, Aaron Aarndt

16:30-17:00

THE IMPACT OF PACKAGING LANGUAGES ON PRODUCT EVALUATION: EVIDENCE FROM THE CZECH REPUBLIC

Prashanth Nyer, Myron Glassman, Mahesh Gopinath

15:30-16:00

GAMIFIED CONSUMER ENGAGEMENT AND ITS INFLUENCE ON TEAM INVOLVEMENT OVER TIME

Thilo Kunkel, Jason Doyle

16:00-16:30

THE EFFECT OF E-WOM RECEIVERS' ENVY ON THEIR BEHAVIOR THROUGH SOCIAL NETWORKING SITES

Akinori Ono, Ryosuke Shimizu

16:30-17:00

CREATIVE AUDIENCES: COMPARING THE EFFECTS OF USER GENERATED ADVERTISING AND FIRM GENERATED ADVERTISNG ON BRAND

Paulo Mora-Avila

15:30-17:00

MACRO-MARKETING SAVING THE WORLD...

Wooliscroft, Kennedy, Ganglmair-Wooliscroft, Peterson, Kemper, Prothero