Days: Wednesday, November 4th Thursday, November 5th Friday, November 6th Saturday, November 7th
View this program: with abstractssession overviewtalk overview
Modern life is deeply intertwined with social media—people share life stories on YouTube, offer political opinions on Twitter, post hashtagged selfies on Instagram, and ‘go viral’ in an instant on TikTok. As online and offline spaces increasingly converge, social media platforms offer opportunities to better understand society. In the midst of the global coronavirus pandemic, potential for digital fieldwork and qualitative social media methods have become even more important. Click here for more info.
View this program: with abstractssession overviewtalk overview
Consumer Behavior
08:30 | Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption (abstract) |
08:50 | Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon (abstract) |
09:10 | Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency (abstract) |
09:30 | The Boomerang Effect of Word of Mouth in Status Consumption (abstract) |
Product Development and Branding
08:30 | The Role of Fear of Missing out in Consumer Preorder Remorse (abstract) |
08:50 | What Factors Influence Consumers' Attitudes Towards Autonomous Products? (abstract) |
09:10 | Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry (abstract) |
09:30 | The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD (abstract) |
Public Policy and Macromarketing
08:30 | Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19 (abstract) |
08:50 | Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis (abstract) |
09:10 | Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic (abstract) |
09:30 | Exercise Behavior During the Pandemic (abstract) |
Ethics, Corporate Social Responsibility, and Religion
08:30 | The Altruistic Brand: a National Study on the Antecedents and Consequences of Cause-Related Marketing Campaigns (abstract) |
08:50 | The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers (abstract) |
09:10 | Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy (abstract) |
09:30 | Influencer Marketing and Firm Value: an Event Study Analysis (abstract) |
Advertising, Promotion, & IMC
08:30 | Pride or Promotion? an Exploration of Rainbow Flag Washing (abstract) |
08:50 | Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip (abstract) |
09:10 | Influence of Interracial Advertising on Consumer Attitudes (abstract) |
09:30 | Consumer Perceptions of Front of Package Food Health Claims (abstract) |
Service
08:30 | Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention (abstract) |
08:50 | Aging Consumers and Their Brands: the Perspective of Customer Journey Theory (abstract) |
09:10 | A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits (abstract) |
09:30 | The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics (abstract) |
Personnel Selling & Sales Management
10:30 | Communication Alignment in Sales: the Role of Emotional Intelligence (abstract) |
10:50 | Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type (abstract) |
11:10 | You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions (abstract) |
11:30 | Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople (abstract) |
Digital and Social Media
10:30 | The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement (abstract) |
10:50 | Instagram Engagement Rate During a Global Pandemic (abstract) |
11:10 | Satisfaction, Investment, and Altruism as Motivation (SIAM) Model: a Conceptual Framework for Social Media Complimenting Behavior (abstract) |
11:30 | I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention (abstract) |
Panel
10:30 | Panel: Online Experiential Learning: Methods, Advantages and Challenges (abstract) |
Global
10:30 | Classifying High-Tech Products Based on Consumers Demographic Variables: a Comparative Analysis Between U.S. and Kuwait (abstract) |
10:50 | Featuring Employees in Facebook Advertising to Improve Attitude Toward the Company: a Case of Foreign Direct Investment in the United States (abstract) |
11:10 | LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers (abstract) |
11:30 | Customer Attitude Formation Towards Online Shopping in India Vs Nepal (abstract) |
Public Policy & Macromarketing
10:30 | Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation (abstract) |
10:50 | Can Marketing Aid in Fighting Wild Life Crime? (abstract) |
11:10 | Global Sex and Labor Trafficking Participation Modes: Strategic Implications (abstract) |
11:30 | Sponsorship of Negative Political Advertising: a Study About Nonpartisans (abstract) |
In the presentation, publisher Taylor & Francis' Laura Raines will cover the basics of the publishing process, with a bit of extra emphasis on publication ethics.
Marketing Eduation Review (MER) Editorial Review Board
Consumer Behavior
13:00 | Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis (abstract) |
13:20 | Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier (abstract) |
13:40 | Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption (abstract) |
14:00 | The Gift That Keeps on Giving: Regifting Across Cultures (abstract) |
Research Methods and Analytics
13:00 | Empirical Identification of Grouping Different Theories of Satisfaction Using Multidimensional Scaling (abstract) |
13:20 | Application of Bass New Product Diffusion Model to Predict Covid-19 Infections (abstract) |
13:40 | Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions (abstract) |
14:00 | Modeling Approaches for Customer Recommendation Metrics (abstract) |
Digital and Social Media
13:00 | Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia (abstract) |
13:20 | Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing (abstract) |
13:40 | Do Social Media Followers Impact Sales? (abstract) |
14:00 | Impact of Artificial Agent Anthropomorphism and Product Recommendations on Product Choice (abstract) |
Service
13:00 | Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings (abstract) |
13:20 | Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis (abstract) |
13:40 | Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context (abstract) |
Emerging Markets
13:00 | The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market (abstract) |
13:20 | Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India (abstract) |
13:40 | Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials (abstract) |
14:00 | Chatbot Adoption in Emerging Markets (abstract) |
Marketing Strategy & Entrepreneurship
13:00 | The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation (abstract) |
13:20 | Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions? (abstract) |
13:40 | Effect of Design Orientation on New Product Success: the Role of Market Orientation (abstract) |
14:00 | Adoption of Influencer Marketing: an Institutional Theory Perspective (abstract) |
Personnel Selling & Sales Management
15:00 | Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context (abstract) |
15:20 | Sales Training - Exploring Cost Effective Ways (abstract) |
15:40 | ‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance. (abstract) |
16:00 | The Importance of Delayed Gratification in B2b Sales (abstract) |
Panel
15:00 | The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy (abstract) |
Marketing Education & Pedagogy
15:00 | Through the Practitioner Lens: the Value of Branded Digital Marketing Certifications (abstract) |
15:20 | Seven Technology Tools for Better Online Classes (abstract) |
15:40 | Self-Customizable Online Courses: One Size Does Not Fit All (abstract) |
16:00 | The Self- Brand Identity and Business Major Choices (abstract) |
Doctoral Dissertation Competition
15:00 | "Arab Refugees in Transition: Consumption and Family Identity, Between (Re)Construction and Maintenance” (abstract) |
15:20 | Investigating the Impact of Salespeople’S Emotional Labor on Selling Success (abstract) |
15:40 | The Effect of Loan Application Formats on Consumer Loan Decisions (abstract) |
16:00 | When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products (abstract) |
GSSI
15:00 | Digital transformation in sales as an evolutionary process (abstract) |
15:20 | A New Conceptual Approach of Sales Activities (abstract) |
15:40 | An Examination of Effectuation in Dynamic Sales Environments (abstract) |
16:00 | Insight Over Intuition: Present and Future State of Analytical Skills In B2B Selling (abstract) |
16:20 | Perceptions of Ethics as a Prospecting Constraint (abstract) |
Speakers
Adam Rapp, Ohio University
Zach Hall, Texas Christian University
Eli Jones, Texas A&M University
Greg Marshall. Rolliins University
Jagdip Singh, Case Western Reserve University
View this program: with abstractssession overviewtalk overview
Consumer Behavior
08:30 | Designer as an Extrinsic Cue: Influence on Perceived Social Value (abstract) |
08:50 | Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences (abstract) |
09:10 | Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention (abstract) |
09:30 | Comparing User Generated Branding and Brand Generated Advertising on Facebook (abstract) |
Ethics, Corporate Social Responsibility, and Religion
08:30 | Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices (abstract) |
08:50 | An Exploratory Study on Consumers’ Perceptions of Gamification (abstract) |
09:10 | Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats (abstract) |
Journal of Marketing Theory & Practice Editorial Review Board
Panel
08:30 | Service Learning: Trials, Tribulations, and Triumphs (abstract) |
08:30 | Towards a Better Understanding of Binge-Watching Behavior- Because Everybody Is Doing It (abstract) |
08:50 | Alternative Linguistic Styles in Customer Complaints via Social Media (abstract) |
09:10 | Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine (abstract) |
09:30 | Social Media’S Role in Building Volunteer Commitment at Fan Conventions (abstract) |
08:30 | College Vs. Covid: the Student Response to COVID-19 (abstract) |
08:50 | Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility (abstract) |
09:10 | COVID Crossing New Realities: Examining Escapism Through Gaming in the Wake of a Pandemic (abstract) |
Dr. Michael Ahearne delivers remarks receives the 2020 SMA Routledge/Taylor & Francis Distinguished Scholar Award. Mike serves as the C.T. Bauer Chair in Marketing and as the Research Director of the Sales Excellence Institute at the University of Houston. He has published more than 50 articles in several top journals including Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. Mike also wrote one of the highest grossing professional selling textbooks and has won numerous teaching awards.
Product Development and Branding
13:00 | An Empirical Test of Brand Attachment Antecedents (abstract) |
13:20 | A Qualitative Investigation into Multi-Sensory Package: Environmental Packaging, Visual and Haptic Packaging Appeal Among Consumers (abstract) |
13:40 | A Model to Measure Brand Loyalty (abstract) |
14:00 | Understanding Consumers’ Perception of the North Georgia Brand for Wine Tourism & Hospitality (abstract) |
Victoria Crittenden, Babson College, Journal of Marketing Education
Naveen Donthu, Georgia State University, Journal of Business Research
John Ford, Old Dominion University, Journal of Advertising Research
Dave Gilliand, Journal of Inter-Organizational Relationships
Christopher D. Hopkins, Auburn University, Journal of Marketing Theory and Practice
Greg Marshall, Rollins College, European Journal of Marketing
Leyland Pitt, Simon Fraser University, Business Horizons
Adam Rapp, Journal of Personal Selling & Sales Management
Brian Rutherford, Kennesaw State University, Marketing Management Journal
Kevin J. Shanahan, Mississippi State University, Journal of Global Scholars for Marketing
Charles R. Taylor, Villanova University, International Journal of Advertising
Barbara Wooldridge, University of Texas-Tyler, Marketing Education Review
Consumer Behavior
13:00 | Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior (abstract) |
13:20 | Effects of Covid-19 on Consumer Behavior (abstract) |
13:40 | Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties (abstract) |
14:00 | Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead (abstract) |
Retailing and Pricing
13:00 | The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude Toward Online Shopping (abstract) |
13:20 | Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions? (abstract) |
13:40 | A Study of Food and Beverage Retailing in the U.S. (abstract) |
13:00 | Exploring the Effectiveness of Emoji Use in Luxury Product Communications (abstract) |
13:20 | Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention (abstract) |
13:40 | The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns (abstract) |
GSSI B
13:00 | The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity (abstract) |
13:20 | Hearing what isn’t said: Measuring facial expressiveness and its impact on customer responses in real-time (abstract) |
13:40 | “It Will Not Happen Again.” Repairing Trust after a Sales Manager Error (abstract) |
14:00 | Intercultural competence and training in sales: Results of an exploratory study (abstract) |
Digital and Social Media
15:00 | Improving the Followers' Experience by Enhancing Telepresence (abstract) |
15:20 | How Smart Technologies Have Affected the Tourism-Related Services? (abstract) |
15:40 | Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective (abstract) |
Panel
15:00 | Navigating Your Academic Career from Hired to Retired (abstract) |
Emerging Markets
15:00 | Impact of Covid 19 on New Ventures in Emerging Markets (abstract) |
15:20 | An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services (abstract) |
15:40 | Investigating the Willingness to Pay for Organic Apparel in an Emerging Market (abstract) |
16:00 | Open Your Eyes: Consumer Behavior Attitudes Towards Reusable and Disposable Items (abstract) |
Advertising, Promotions, & IMC
15:00 | Consumers' Evaluations of Design Awards: Preliminary Findings (abstract) |
15:20 | What Makes YouTube Videos Go Viral? Emotional Triggers and Shopper’S Engagement in Viral Advertising (abstract) |
15:40 | Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context (abstract) |
Digital and Social Media
15:00 | The YouTube Paradox of Success: I Grow, I Sell, I Leave. (abstract) |
15:20 | Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective (abstract) |
15:40 | Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers (abstract) |
16:00 | Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives (abstract) |
View this program: with abstractssession overviewtalk overview
Lucy Matthews (Middle Tennessee State University) will conduct a seminar on PLS-SEM, an alternative to traditional CB-SEM. The variance-based PLS method produces reliable parameter estimates with latent variables—even with small sample sizes (N = 50) and with data distributions that lack normality. As a basis of comparison, large samples of N = 200 with normal distributions for variables are generally required with traditional approaches to structural equation modeling. This session will be especially valuable to those working with survey methods or secondary data. The workshop with be “hands-on” using the SmartPLS software (provided free) and does not require an extensive background in statistics to benefit. Click here for more info.
Sharon Beatty, University of Alabama
Mary Harrison, Birmingham Southern College
Naveen Donthu, Editor in Chief, Journal of Business Research
Michael R. Hyman, New Mexico State University (Journal of Business Ethics)
Christopher D. Hopkins, Auburn University (Journal of Business Research)
Joseph J. Cronin, Florida State University (Journal of Services Marketing)
Adam Rapp, Ohio University (Journal of Personal Selling and Sales Mgmt)
Fernando Jaramillo, UT Arlington (European Journal of Marketing)
Narayanan Janakiraman, UT Arlington (Journal of Consumer Marketing)
Greg Marshall, Rollins College
Bill Moncrief, Texas Christian University
Danny Butler, Auburn University
Barbara Wooldridge, The University of Texas at Tyler
Jag Sheth, Emory University
Valarie Zeithaml, University of North Carolina, Chapel Hill
Jerome Williams, Rutgers University
José Antonio Rosa, Iowa State
Samantha Cross, Iowa State
O.C. Ferrell, Auburn University
Linda Ferrell, Auburn University
Barry Babin, University of Mississippi
Joe Hair, University of South Alabama
10:00 | Teaching Students to Optimize Their LinkedIn Profiles (abstract) |
10:05 | Marco Polo: Creating engagement and collaboration in the remote classroom (abstract) |
10:10 | Connectedness in an Online Environment- RECORDED (abstract) |
10:15 | Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED (abstract) |
10:20 | What’s an Industry Certificate Worth? Welcome to the Job Market! (abstract) |
10:25 | Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED (abstract) |
10:30 | Pedagogical Perseverance during COVID-19 - LIVE (abstract) |
10:35 | Teaching Moments: Method for Creating Active Learning in Online Courses (abstract) |
10:40 | BFFs, QSRs and PPEs: Letter-Perfect Marketing Exercise (abstract) |
10:45 | Post-COVID Applied PR Student Experience (abstract) |
10:50 | “Capstone Project: Learning the Art of the One-Page Marketing Plan” (abstract) |
10:55 | “Give Me Five” Quizzes (abstract) |
11:00 | Putting Personality into Brand Personality (abstract) |
11:05 | Rethinking Office Hours (abstract) |