SMA 2020: SOCIETY FOR MARKETING ADVANCES

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Adams, Frank	The Role of Fear of Missing out in Consumer Preorder Remorse
Adão, Alyson	Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Aggarwal, Dr Vaneeta	Impact of Covid 19 on New Ventures in Emerging Markets
Agrawal, Richa	Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
Ahmad, Shimi	Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention
Ajjan, Haya	Panel: Online Experiential Learning: Methods, Advantages and Challenges
Al Hanouti, Roua	"Arab Refugees in Transition: Consumption and Family Identity, Between (Re)Construction and Maintenance”
Albinsson, Pia A.	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19 An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
Alsaleh, Dhoha	Classifying High-Tech Products Based on Consumers Demographic Variables: a Comparative Analysis Between U.S. and Kuwait Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective
Ambort-Clark, Kerrie Anne	Connectedness in an Online Environment- RECORDED
Amir, Aleena	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
Amponsah, David	Social Media’S Role in Building Volunteer Commitment at Fan Conventions
Andrews, Demetra	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
Anglin, Ryan	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency
Anlamlier, Eda	Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia
Ansab, K.V.	The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market
Anthony, Suzanne	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
Aydın, Aslı Elif	Exercise Behavior During the Pandemic
Azab, Carol	Towards a Better Understanding of Binge-Watching Behavior- Because Everybody Is Doing It
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Bacile, Todd	Alternative Linguistic Styles in Customer Complaints via Social Media
Barchetti, Alberto	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Barnwell, R Wixel	Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Barta, Sergio	Improving the Followers' Experience by Enhancing Telepresence
Berger, Courtney	Influencer Marketing and Firm Value: an Event Study Analysis
Berry, Reanna	Pedagogical Perseverance during COVID-19 - LIVE
Bisschoff, Christo	A Model to Measure Brand Loyalty
Blair, James	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency Panel: Online Experiential Learning: Methods, Advantages and Challenges “Give Me Five” Quizzes Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions?
Boostrom, Robert E.	Customer Attitude Formation Towards Online Shopping in India Vs Nepal
Borna, Shaneen	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Briggs, Elten	Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Burgess, Brigitte	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility Effects of Covid-19 on Consumer Behavior
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Cao, Joanne T.	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility
Carranza, Rocio	How Smart Technologies Have Affected the Tourism-Related Services?
Chacko, Anu Mary	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
Chawla, Dr Vaibhav	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
Chen, Si	A Study of Food and Beverage Retailing in the U.S.
Chohan, Raaesah	Chatbot Adoption in Emerging Markets
Chu, Rongwei	LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers
Chung, Myungjin	Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
Cicala, John	Navigating Your Academic Career from Hired to Retired
Close-Scheinbaum, Angeline	Navigating Your Academic Career from Hired to Retired
Coker, Kesha	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Colias, John	Modeling Approaches for Customer Recommendation Metrics
Conde, Richard	A New Conceptual Approach of Sales Activities
Cortese, Juliann	Comparing User Generated Branding and Brand Generated Advertising on Facebook
Cours Anderson, Kelley	Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
Cui, Annie Peng	“It Will Not Happen Again.” Repairing Trust after a Sales Manager Error
Curran, Catherine	Navigating Your Academic Career from Hired to Retired
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Dass, Mayukh	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
Davis, Lenita	A New Conceptual Approach of Sales Activities
Dehdashti, Yashar	The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns
Deitz, George	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
Deretti, Sandro	Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Diaz, Estrella	How Smart Technologies Have Affected the Tourism-Related Services?
Dillard, John	The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics
Diwanji, Vaibhav	Comparing User Generated Branding and Brand Generated Advertising on Facebook Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions
Doss, Samuel	Pride or Promotion? an Exploration of Rainbow Flag Washing
Dowin Kennedy, Elena	Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing
Downey, Clara	Pride or Promotion? an Exploration of Rainbow Flag Washing
Drehmer, Charles	Marco Polo: Creating engagement and collaboration in the remote classroom
Duan, Jingyi	I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention
Dursun, Turkan	Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry The Self- Brand Identity and Business Major Choices
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Edmondson, Diane	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
Elmadag, Banu	Designer as an Extrinsic Cue: Influence on Perceived Social Value Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings Consumers' Evaluations of Design Awards: Preliminary Findings
Epler, Rhett	An Examination of Effectuation in Dynamic Sales Environments
Ervin, Doyle	Application of Bass New Product Diffusion Model to Predict Covid-19 Infections
Esteban, Agueda	How Smart Technologies Have Affected the Tourism-Related Services?
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Feng, Cai	Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention
Fischbach, Sarah	Open Your Eyes: Consumer Behavior Attitudes Towards Reusable and Disposable Items
Fischer, Nadine	Intercultural competence and training in sales: Results of an exploratory study
Flavián, Marta	Improving the Followers' Experience by Enhancing Telepresence
Fleming, David	You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions
Ford, Toni-Rochelle	Exploring the Effectiveness of Emoji Use in Luxury Product Communications
Foster, Jamye	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility
Fournier, Christophe	Intercultural competence and training in sales: Results of an exploratory study
Fowler, Jie	LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers
Frank, Phillip	The Altruistic Brand: a National Study on the Antecedents and Consequences of Cause-Related Marketing Campaigns A Qualitative Investigation into Multi-Sensory Package: Environmental Packaging, Visual and Haptic Packaging Appeal Among Consumers
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G, Sandhya	Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Gala, Prachi	Panel: Online Experiential Learning: Methods, Advantages and Challenges Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
Garner, Benjamin	Service Learning: Trials, Tribulations, and Triumphs Understanding Consumers’ Perception of the North Georgia Brand for Wine Tourism & Hospitality
Geng, Guanyu	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement
Gias, Shahriar	Sales Training - Exploring Cost Effective Ways
Giebelhausen, Michael	Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine
Gift, Wesley	Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions?
Gonzalez, Mallory	A Qualitative Investigation into Multi-Sensory Package: Environmental Packaging, Visual and Haptic Packaging Appeal Among Consumers
Gonzalez-Fuentes, Mario	Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention
Graham, Kenneth	Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Griffiths, Merlyn A.	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
Grisaffe, Douglas	An Empirical Test of Brand Attachment Antecedents Modeling Approaches for Customer Recommendation Metrics
Guchait, Dr. Priyanko	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
Gugenishvili, Ilia	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
Gupta, Deepak	Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Gurrea, Raquel	Improving the Followers' Experience by Enhancing Telepresence
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Hadar, Liat	Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier
Hain, Joie	What’s an Industry Certificate Worth? Welcome to the Job Market!
Hajli, Nick	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
Harding, Julie	Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED
Harnish, Elana	COVID Crossing New Realities: Examining Escapism Through Gaming in the Wake of a Pandemic
Harrison, Dana	Panel: Online Experiential Learning: Methods, Advantages and Challenges
Harrison, Kristina	Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy
Hasan, Mahbubul	What Makes YouTube Videos Go Viral? Emotional Triggers and Shopper’S Engagement in Viral Advertising
Hass, Ashley	An Exploratory Study on Consumers’ Perceptions of Gamification A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
Hass, Danielle	An Exploratory Study on Consumers’ Perceptions of Gamification
Hassan, Waseem	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
Haykto, Diane	Navigating Your Academic Career from Hired to Retired
Haytko, Diana	Influence of Interracial Advertising on Consumer Attitudes
He, Xin	The Boomerang Effect of Word of Mouth in Status Consumption
Henderson, Jennifer	Communication Alignment in Sales: the Role of Emotional Intelligence
Hildmann, Gabriele	Digital transformation in sales as an evolutionary process
Hiler, Jacob	COVID Crossing New Realities: Examining Escapism Through Gaming in the Wake of a Pandemic
Horky, Alisha	Exploring the Effectiveness of Emoji Use in Luxury Product Communications Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Hu, Haiyan	Adoption of Influencer Marketing: an Institutional Theory Perspective
Huang, Chao-Chin	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
Huang, Jianping Coco	Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
Huang, Lei	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers
Huang, Lei	Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy
Hunter, Gary	The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude Toward Online Shopping
Hyman, Michael	Self-Customizable Online Courses: One Size Does Not Fit All
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Idemen, Elif	Designer as an Extrinsic Cue: Influence on Perceived Social Value Effect of Design Orientation on New Product Success: the Role of Market Orientation Consumers' Evaluations of Design Awards: Preliminary Findings
Idris, Izian	A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits
Ingene, Charles	A Study of Food and Beverage Retailing in the U.S.
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J, Priyadarshini	Impact of Covid 19 on New Ventures in Emerging Markets
Jahari, Siti Aqilah	A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits
Javadian, Golshan	Adoption of Influencer Marketing: an Institutional Theory Perspective
Joffe, Dean	Chatbot Adoption in Emerging Markets
Johnson, Alicia	The Effect of Loan Application Formats on Consumer Loan Decisions
Joseph, Mathew	An Exploratory Study on Consumers’ Perceptions of Gamification A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits
Jung, Keumah	Empirical Identification of Grouping Different Theories of Satisfaction Using Multidimensional Scaling
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Karikari, Serwaa	Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention Adoption of Influencer Marketing: an Institutional Theory Perspective
Kato, Heitor	Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Kaufmann, Ethan	Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing
Kazandjian, Brett	The Role of Fear of Missing out in Consumer Preorder Remorse
Keel, Astrid	Can Marketing Aid in Fighting Wild Life Crime?
Keeter, Caroline	Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers
Khoa, Do	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
Kilic, Ceyhan	Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry The Self- Brand Identity and Business Major Choices
Kim, Rae Yule	Do Social Media Followers Impact Sales?
Kizilova, Elvira	Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis
Klein, Michel	The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
Klucarova, Sona	The Boomerang Effect of Word of Mouth in Status Consumption
Kumar, S. Pavan	The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market
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Lai-Bennejean, Christine	The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity
Lauraya, Sofia	Open Your Eyes: Consumer Behavior Attitudes Towards Reusable and Disposable Items
Ledet, Amanda	Communication Alignment in Sales: the Role of Emotional Intelligence
Lefebvre, Sarah	Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats
Levin, Michael	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Lin, Chia-Wei Joy	The Gift That Keeps on Giving: Regifting Across Cultures
Lin, Ying-Chou	The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics
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Mai, Shirley	Influence of Interracial Advertising on Consumer Attitudes
Manis, Kerry	Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices
Mantel, Susan Powell	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Manzon, Elliott	Teaching Moments: Method for Creating Active Learning in Online Courses Seven Technology Tools for Better Online Classes
Martinez, Grazielly	Alternative Linguistic Styles in Customer Complaints via Social Media
Martín-Consuegra, David	How Smart Technologies Have Affected the Tourism-Related Services?
Matthews, Lucy	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
Mcdonald, Bob	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
McDonald, Imani	Through the Practitioner Lens: the Value of Branded Digital Marketing Certifications
Mead, James	Consumer Perceptions of Front of Package Food Health Claims
Melanson, Stephen	Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine
Menon, Mohan	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
Miao, Murong	Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
Miller, Rich	The Importance of Delayed Gratification in B2b Sales
Mittal, Sarah	Putting Personality into Brand Personality The Gift That Keeps on Giving: Regifting Across Cultures
Mobley, Mary	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption
Moldovan, Sarit	Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier
More, Hrushikesh	Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
Moriuchi, Emi	Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention
Muldrow, Adrienne F.	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
Munoz, Laura	You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople The Importance of Delayed Gratification in B2b Sales
Murray, Vernon	Global Sex and Labor Trafficking Participation Modes: Strategic Implications
Myers, Susan	Instagram Engagement Rate During a Global Pandemic
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Nafees, Lubna	Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
Neese, William	Featuring Employees in Facebook Advertising to Improve Attitude Toward the Company: a Case of Foreign Direct Investment in the United States
Nelson, Christopher A.	“It Will Not Happen Again.” Repairing Trust after a Sales Manager Error
Nerur, Sridhar	Modeling Approaches for Customer Recommendation Metrics
Ngamsiriudom, Waros	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
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Okan, Mehmet	Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings
Olajuwon-Ige, Olamide	An Empirical Test of Brand Attachment Antecedents
Orlowski, Marissa	Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats
Oueslati, Hanene	Intercultural competence and training in sales: Results of an exploratory study
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Palat Madhavan, Shobhana	Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Parmer, Lucinda	The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics
Patel, Dhruv Chandrakant	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
Pauser, Sandra	Hearing what isn’t said: Measuring facial expressiveness and its impact on customer responses in real-time
Peasley, Michael	Influencer Marketing and Firm Value: an Event Study Analysis
Pelletier, Mark	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Pelton, Lou	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement BFFs, QSRs and PPEs: Letter-Perfect Marketing Exercise
Perera, B. Yasanthi	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19 An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
Peña, Priscilla	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
Pollitte, Wes	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
Pollitte, Wesley	Effects of Covid-19 on Consumer Behavior
Poujol, Juliet F.	The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity
Pruskiyamim, Amanda	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
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Quirk, Megan	Perceptions of Ethics as a Prospecting Constraint
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Rainwater, Lenn	Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
Ramnarayan, Sujata	Impact of Artificial Agent Anthropomorphism and Product Recommendations on Product Choice
Ramos Calleros, Cecilia	Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine
Ray Chaudhury, Sarita	Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties
Reshadi, Mehrnoosh	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
Rippe', Cindy	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
Rishi, Bikramjit	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
Robledo, Sergio	The Importance of Delayed Gratification in B2b Sales
Rocco, Richard	Post-COVID Applied PR Student Experience Insight Over Intuition: Present and Future State of Analytical Skills In B2B Selling
Rollins, Kiauna	College Vs. Covid: the Student Response to COVID-19
Rostami, Amin	Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context
Rowsey, April	Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople
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Sadaf, Lubaba	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
Saini, Ritesh	Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
Sarofim, Samer	Service Learning: Trials, Tribulations, and Triumphs
Sen, Sandipan	Post-COVID Applied PR Student Experience
Serapiglia, Bella	Sales Training - Exploring Cost Effective Ways
Serviss, Emory	Communication Alignment in Sales: the Role of Emotional Intelligence
Shanahan, Kevin	The Role of Fear of Missing out in Consumer Preorder Remorse The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Shea, Holly	Global Sex and Labor Trafficking Participation Modes: Strategic Implications
Shen, Feng	Sponsorship of Negative Political Advertising: a Study About Nonpartisans
Shoreibah, Ream	Service Learning: Trials, Tribulations, and Triumphs
Sihi, Debika	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
Solin, Julia	Global Sex and Labor Trafficking Participation Modes: Strategic Implications
Springer, Ann	“Capstone Project: Learning the Art of the One-Page Marketing Plan”
Stammerjohan, Elizabeth	College Vs. Covid: the Student Response to COVID-19
Steiner, Susan	Self-Customizable Online Courses: One Size Does Not Fit All
Stone, George	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
Stäbler, Samuel	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
Suh, Jaebeom	Application of Bass New Product Diffusion Model to Predict Covid-19 Infections
Sullivan, Pauline	Effects of Covid-19 on Consumer Behavior
Syrdal, Holly	Teaching Students to Optimize Their LinkedIn Profiles Through the Practitioner Lens: the Value of Branded Digital Marketing Certifications
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Taillon, Brian Taillon	Influence of Interracial Advertising on Consumer Attitudes Self-Customizable Online Courses: One Size Does Not Fit All
Tajvidi, Mina	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
Tanner, Emily	Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis Perceptions of Ethics as a Prospecting Constraint
Tanner Jr., John F.	Perceptions of Ethics as a Prospecting Constraint
Tariq, Ayesha	Social Media’S Role in Building Volunteer Commitment at Fan Conventions Panel: Online Experiential Learning: Methods, Advantages and Challenges
Tatara, Jennifer	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
Thakur, Ramendra	Classifying High-Tech Products Based on Consumers Demographic Variables: a Comparative Analysis Between U.S. and Kuwait Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective
Thompson, Frank	Social Media’S Role in Building Volunteer Commitment at Fan Conventions
Tiwari, Bindu	Customer Attitude Formation Towards Online Shopping in India Vs Nepal
Tran, Trang P.	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
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Ulu, Sevincgul	Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia
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Vander Schee, Brian A.	Satisfaction, Investment, and Altruism as Motivation (SIAM) Model: a Conceptual Framework for Social Media Complimenting Behavior
Vanmeter, Rebecca	Influencer Marketing and Firm Value: an Event Study Analysis Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Vann, Richard	Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis
Vossebein, Ulrich	Digital transformation in sales as an evolutionary process
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Wagner, Udo	Hearing what isn’t said: Measuring facial expressiveness and its impact on customer responses in real-time
Waldo, Nicole	Consumer Perceptions of Front of Package Food Health Claims
Wallach, Karen Anne	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products
Walsh, Michael F.	“It Will Not Happen Again.” Repairing Trust after a Sales Manager Error
Wang, Dr. Chen-Ya	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
Wen, Jutong	The Role of Fear of Missing out in Consumer Preorder Remorse
Wengler, Stefan	Digital transformation in sales as an evolutionary process
Werle, Carolina	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
Whalen, D. Joel	Insight Over Intuition: Present and Future State of Analytical Skills In B2B Selling
Wolf, Marco	Can Marketing Aid in Fighting Wild Life Crime?
Woodham, Omar	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
Woodroof, Parker	Service Learning: Trials, Tribulations, and Triumphs Influencer Marketing and Firm Value: an Event Study Analysis Rethinking Office Hours The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
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Yaoyuneyong, Gallayanee	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings Effects of Covid-19 on Consumer Behavior
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Zahay, Debra	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD Navigating Your Academic Career from Hired to Retired
Zhou, Wenkai	Self-Customizable Online Courses: One Size Does Not Fit All
Zmich, Louis	The YouTube Paradox of Success: I Grow, I Sell, I Leave.
Zwick, Ruth	Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

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