SMA 2020: SOCIETY FOR MARKETING ADVANCES

This page contains an index consisting of author-provided keywords.

1
1:Femvertising	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
2
2:Culture	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
3
3:Gender	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
4
4:Consumer	Sociocultural Dynamics Contributing to Attitude of Consumers Towards Femvertising: a Qualitative Study of a Developing Context
8
8 Ps marketing mix	The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics
A
access	Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis
Active Escapism	COVID Crossing New Realities: Examining Escapism Through Gaming in the Wake of a Pandemic
Active learning	Teaching Moments: Method for Creating Active Learning in Online Courses
active learning student project	Teaching Students to Optimize Their LinkedIn Profiles
Activism	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
Activities	A New Conceptual Approach of Sales Activities
activity	Putting Personality into Brand Personality
adoption intention	The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market
Advertising	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy Comparing User Generated Branding and Brand Generated Advertising on Facebook Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions
aesthetics	Consumers' Evaluations of Design Awards: Preliminary Findings
Affect	Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention
Agency theory	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
Aging brand	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
Aging consumer	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
AI	Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine
AI-dedicated consumer devices	Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices
AI-enabled consumer devices	Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices
alternative to group project	“Capstone Project: Learning the Art of the One-Page Marketing Plan”
Analogy	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior
Analytics	Connectedness in an Online Environment- RECORDED Insight Over Intuition: Present and Future State of Analytical Skills In B2B Selling
anthropomorphism	Impact of Artificial Agent Anthropomorphism and Product Recommendations on Product Choice Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
app downloads	The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement
application exercise	Putting Personality into Brand Personality
Arabi Refugees	"Arab Refugees in Transition: Consumption and Family Identity, Between (Re)Construction and Maintenance”
Article critique	Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
Artificial Intelligence	Impact of Artificial Agent Anthropomorphism and Product Recommendations on Product Choice What Factors Influence Consumers' Attitudes Towards Autonomous Products? Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices Chatbot Adoption in Emerging Markets
Associations	Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
Asynchronous learning	Marco Polo: Creating engagement and collaboration in the remote classroom
Attitude toward the Company	Featuring Employees in Facebook Advertising to Improve Attitude Toward the Company: a Case of Foreign Direct Investment in the United States
attitudes toward advertising	Influence of Interracial Advertising on Consumer Attitudes
Authenticity	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products
Autonomous Products	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
B
B2B	Insight Over Intuition: Present and Future State of Analytical Skills In B2B Selling
B2B Salesperson	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
Bass Diffusion Model	Application of Bass New Product Diffusion Model to Predict Covid-19 Infections
Behavioral Intentions	An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
belonging motive	Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
benign envy	Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
Binge watching	Towards a Better Understanding of Binge-Watching Behavior- Because Everybody Is Doing It
Brand Attachment	An Empirical Test of Brand Attachment Antecedents Do Social Media Followers Impact Sales?
Brand Dominance	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products
brand equity	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
Brand image	The Self- Brand Identity and Business Major Choices
Brand Management	Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions
Brand personality	The Self- Brand Identity and Business Major Choices Exploring the Effectiveness of Emoji Use in Luxury Product Communications Putting Personality into Brand Personality
Brand resonance pyramid	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
branded apps	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
Branding	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy Comparing User Generated Branding and Brand Generated Advertising on Facebook Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions A Model to Measure Brand Loyalty Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers
Brick and Mortar shopping	The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude Toward Online Shopping
Bundling strategy	Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
Business Analytics	Modeling Approaches for Customer Recommendation Metrics
business format franchise	BFFs, QSRs and PPEs: Letter-Perfect Marketing Exercise
business to business	The Importance of Delayed Gratification in B2b Sales
Buyer Intelligence	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
C
capstone class project	“Capstone Project: Learning the Art of the One-Page Marketing Plan”
Career	Navigating Your Academic Career from Hired to Retired
Cart Abandonment	Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
Cart recovery	Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
Cause-related marketing	Pride or Promotion? an Exploration of Rainbow Flag Washing The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation The Altruistic Brand: a National Study on the Antecedents and Consequences of Cause-Related Marketing Campaigns
Celebrity Endorsement
CEO	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
CEO accomplishments	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
CEO altruism	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
CEO changes	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
CEO compensation	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions? The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
CEO political ideology	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
CEO scandal	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
Chasm	Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis
Chatbot Adoption	Chatbot Adoption in Emerging Markets
Class Project	Post-COVID Applied PR Student Experience
Clustering	Do Social Media Followers Impact Sales?
Coffee Shop	Rethinking Office Hours
Collaborative Consumption Services	An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
collectivistic	The Gift That Keeps on Giving: Regifting Across Cultures
Color lightness	Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
Color marketing	Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
Common Grounding	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
Communication	Hearing what isn’t said: Measuring facial expressiveness and its impact on customer responses in real-time
communication channels	Communication Alignment in Sales: the Role of Emotional Intelligence
Competence	Intercultural competence and training in sales: Results of an exploratory study
complaint handling	Alternative Linguistic Styles in Customer Complaints via Social Media
Compliance	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
complimenting behavior	Satisfaction, Investment, and Altruism as Motivation (SIAM) Model: a Conceptual Framework for Social Media Complimenting Behavior
compulsive buying index	Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions?
Concept	A New Conceptual Approach of Sales Activities
Congruence	The Role of Fear of Missing out in Consumer Preorder Remorse
Congruity	Exploring the Effectiveness of Emoji Use in Luxury Product Communications
connectedness	Connectedness in an Online Environment- RECORDED
consciousness	The Importance of Delayed Gratification in B2b Sales
consumer	Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis
consumer attitude	Pride or Promotion? an Exploration of Rainbow Flag Washing
Consumer Behavior	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon Understanding Consumers’ Perception of the North Georgia Brand for Wine Tourism & Hospitality Effects of Covid-19 on Consumer Behavior Comparing User Generated Branding and Brand Generated Advertising on Facebook Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior Chatbot Adoption in Emerging Markets
consumer borrowing	The Effect of Loan Application Formats on Consumer Loan Decisions
consumer demand	Can Marketing Aid in Fighting Wild Life Crime?
consumer evaluations	Consumers' Evaluations of Design Awards: Preliminary Findings
consumer loneliness	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption
consumer motivation	Satisfaction, Investment, and Altruism as Motivation (SIAM) Model: a Conceptual Framework for Social Media Complimenting Behavior
Consumer Perception	Chatbot Adoption in Emerging Markets
consumer perceptions	Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
consumer purchasing intention	Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention
Consumer Rights	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
Consumer Technology Adoption	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
consumer viewpoint	Pride or Promotion? an Exploration of Rainbow Flag Washing
Consumption	LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers
Conventional media	The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns
coping	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility
Coronavirus	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
Corporate Hypocrisy	Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy
Corporate Social Responsibility	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
Cost-Effective Approach	Sales Training - Exploring Cost Effective Ways
Course development	Self-Customizable Online Courses: One Size Does Not Fit All
COVID 19	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
COVID-19	Application of Bass New Product Diffusion Model to Predict Covid-19 Infections Communication Alignment in Sales: the Role of Emotional Intelligence Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine Effects of Covid-19 on Consumer Behavior Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior College Vs. Covid: the Student Response to COVID-19 Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility Impact of Covid 19 on New Ventures in Emerging Markets Post-COVID Applied PR Student Experience
COVID19	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
crisis	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
cross promotion	Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing
Cross-cultural	Classifying High-Tech Products Based on Consumers Demographic Variables: a Comparative Analysis Between U.S. and Kuwait
Cross-Cultural Consumer Decision Making and Behavior	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
cross-national	Customer Attitude Formation Towards Online Shopping in India Vs Nepal
Crowdfunding	The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns
Crowdsourcing	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
CSR	Pride or Promotion? an Exploration of Rainbow Flag Washing Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy
CSR Motives	Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy
cultural capital	The Boomerang Effect of Word of Mouth in Status Consumption
culture	The Gift That Keeps on Giving: Regifting Across Cultures
Curiosity	Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
customer attitude	Customer Attitude Formation Towards Online Shopping in India Vs Nepal
customer integration	Effect of Design Orientation on New Product Success: the Role of Market Orientation
Customer journey	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
customer loyalty	Communication Alignment in Sales: the Role of Emotional Intelligence
customer mistreatment	Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
Customer Recommendation Metrics	Modeling Approaches for Customer Recommendation Metrics
D
decision-making process	The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics
delayed gratification	The Importance of Delayed Gratification in B2b Sales
Delboeuf illusion	Consumer Perceptions of Front of Package Food Health Claims
Demographics	Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED
Depth interviews	A Qualitative Investigation into Multi-Sensory Package: Environmental Packaging, Visual and Haptic Packaging Appeal Among Consumers
design awards	Consumers' Evaluations of Design Awards: Preliminary Findings
design orientation	Effect of Design Orientation on New Product Success: the Role of Market Orientation
Designer cue	Designer as an Extrinsic Cue: Influence on Perceived Social Value
Digital	Digital transformation in sales as an evolutionary process
Digital Marketing	Impact of Artificial Agent Anthropomorphism and Product Recommendations on Product Choice Do Social Media Followers Impact Sales? Satisfaction, Investment, and Altruism as Motivation (SIAM) Model: a Conceptual Framework for Social Media Complimenting Behavior Through the Practitioner Lens: the Value of Branded Digital Marketing Certifications Exploring the Effectiveness of Emoji Use in Luxury Product Communications What Makes YouTube Videos Go Viral? Emotional Triggers and Shopper’S Engagement in Viral Advertising What’s an Industry Certificate Worth? Welcome to the Job Market!
Digital Marketing Certifications	Through the Practitioner Lens: the Value of Branded Digital Marketing Certifications
disclosure	Influencer Marketing and Firm Value: an Event Study Analysis
diversity	Influence of Interracial Advertising on Consumer Attitudes
Donation type	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
drinking	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
Dynamic	An Examination of Effectuation in Dynamic Sales Environments
E
Early adopters	Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis
efficacy	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
Elaboration Likelihood Model
electric car	The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market
Emerging market	Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Emerging Markets	Impact of Covid 19 on New Ventures in Emerging Markets
Emoji valence	Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention
Emojis	Exploring the Effectiveness of Emoji Use in Luxury Product Communications
Emotion	The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity
emotion management	Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
emotional authenticity	Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
Emotional Exhaustion	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
emotional intelligence	Communication Alignment in Sales: the Role of Emotional Intelligence
emotional labor	Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
empathy	The Altruistic Brand: a National Study on the Antecedents and Consequences of Cause-Related Marketing Campaigns
Employee versus Product Content	Featuring Employees in Facebook Advertising to Improve Attitude Toward the Company: a Case of Foreign Direct Investment in the United States
employee voice	Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople
Employees	How Smart Technologies Have Affected the Tourism-Related Services?
Employment	What’s an Industry Certificate Worth? Welcome to the Job Market!
engagement	Connectedness in an Online Environment- RECORDED
engagement rate	Instagram Engagement Rate During a Global Pandemic
entrepreneurial community	Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing
Environment	An Examination of Effectuation in Dynamic Sales Environments
Environmentally-friendly packaging	A Qualitative Investigation into Multi-Sensory Package: Environmental Packaging, Visual and Haptic Packaging Appeal Among Consumers
envy	I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
episodes	Towards a Better Understanding of Binge-Watching Behavior- Because Everybody Is Doing It
Error	“It Will Not Happen Again.” Repairing Trust after a Sales Manager Error
Ethics	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy An Exploratory Study on Consumers’ Perceptions of Gamification Open Your Eyes: Consumer Behavior Attitudes Towards Reusable and Disposable Items Perceptions of Ethics as a Prospecting Constraint
Ethnicity	Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention
Ethnographic Study	College Vs. Covid: the Student Response to COVID-19
Event Study	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
Event-study analysis	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
excitement	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency
Excitment	I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention
Exercise behavior	Exercise Behavior During the Pandemic
experiential exercise	BFFs, QSRs and PPEs: Letter-Perfect Marketing Exercise
Experiential Learning	Panel: Online Experiential Learning: Methods, Advantages and Challenges Post-COVID Applied PR Student Experience
experiential products	Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia
Experiential value	Improving the Followers' Experience by Enhancing Telepresence
Experimental Design	Designer as an Extrinsic Cue: Influence on Perceived Social Value
Expert system	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
extra-role behaviors	Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople
F
Facebook Advertising	Featuring Employees in Facebook Advertising to Improve Attitude Toward the Company: a Case of Foreign Direct Investment in the United States
Family Identity	"Arab Refugees in Transition: Consumption and Family Identity, Between (Re)Construction and Maintenance”
Fan conventions	Social Media’S Role in Building Volunteer Commitment at Fan Conventions
fighting wildlife crime	Can Marketing Aid in Fighting Wild Life Crime?
financial consequences	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
firm value	Influencer Marketing and Firm Value: an Event Study Analysis
followers	Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers
FOMO	The Role of Fear of Missing out in Consumer Preorder Remorse Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective
Food and Beverage Retailing	A Study of Food and Beverage Retailing in the U.S.
foodservice delivery	Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats
Foreign Direct Investment (FDI)	Featuring Employees in Facebook Advertising to Improve Attitude Toward the Company: a Case of Foreign Direct Investment in the United States
Fraud	Appearing Genuine Can Backfire: Firms’ Expected CSR Benefits and the Role of Perceived Corporate Hypocrisy
Functional congruity
Fuzzy Front End	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
G
Gamification	An Exploratory Study on Consumers’ Perceptions of Gamification Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
gifting	The Gift That Keeps on Giving: Regifting Across Cultures
green behavior	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
Green Marketing	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits
Grounded theory	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
group packaged tour	Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention
H
health care	Perceived Access, Fear, and Preventative Behavior: Keys to Encouraging Positive Outcomes During the COVID-19 Health Crisis
Health claims	Consumer Perceptions of Front of Package Food Health Claims
hedonic motivations	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
High-impact educational practice	Service Learning: Trials, Tribulations, and Triumphs
High-technology products	Classifying High-Tech Products Based on Consumers Demographic Variables: a Comparative Analysis Between U.S. and Kuwait
higher education	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility
Hired	Navigating Your Academic Career from Hired to Retired
Household Expenditures	A Study of Food and Beverage Retailing in the U.S.
Human Genetic Modification	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Human Trafficking	Global Sex and Labor Trafficking Participation Modes: Strategic Implications
Hybrid	Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
I
Identification
Immigrant Other Customer	Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings
impulse purchases	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
in-role behaviors	Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople
inaction inertia	Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip
independent	The Gift That Keeps on Giving: Regifting Across Cultures
India	An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Indian millenials	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
individualistic	The Gift That Keeps on Giving: Regifting Across Cultures
Industry Certification	What’s an Industry Certificate Worth? Welcome to the Job Market!
Influence	Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis
influencer marketing	Influencer Marketing and Firm Value: an Event Study Analysis Adoption of Influencer Marketing: an Institutional Theory Perspective
Influencers	Improving the Followers' Experience by Enhancing Telepresence Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers
Information overload	The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude Toward Online Shopping
Innovation Diffusion Theory	Chatbot Adoption in Emerging Markets
Innovativeness	Classifying High-Tech Products Based on Consumers Demographic Variables: a Comparative Analysis Between U.S. and Kuwait
Inside Sales	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
Instagram	Instagram Engagement Rate During a Global Pandemic Influencer Marketing and Firm Value: an Event Study Analysis Improving the Followers' Experience by Enhancing Telepresence Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
Instagram marketing	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
Institutional ownership	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
institutional theory	Adoption of Influencer Marketing: an Institutional Theory Perspective
Instrumental value	Improving the Followers' Experience by Enhancing Telepresence
Insurance Sector	Chatbot Adoption in Emerging Markets
intentions to leave	The Importance of Delayed Gratification in B2b Sales
inter-firm collaboration	Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing
Interaction	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
interdependent	The Gift That Keeps on Giving: Regifting Across Cultures
Internalization
Internet connectivity	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption
Interracial	Influence of Interracial Advertising on Consumer Attitudes
J
Job Market	What’s an Industry Certificate Worth? Welcome to the Job Market!
job satisfaction	Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
job search	Teaching Students to Optimize Their LinkedIn Profiles
K
Kaepernick	Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED
L
Late adopters	Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier
learning	Connectedness in an Online Environment- RECORDED
Liminal Transition	"Arab Refugees in Transition: Consumption and Family Identity, Between (Re)Construction and Maintenance”
linguistics	Alternative Linguistic Styles in Customer Complaints via Social Media
LinkedIn profile optimization	Teaching Students to Optimize Their LinkedIn Profiles
Liquid Consumption	Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties
loan applications	The Effect of Loan Application Formats on Consumer Loan Decisions
Lockdown	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
Loneliness	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
loyalty	A Model to Measure Brand Loyalty
M
malicious envy	Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
manager-salesperson relationship	Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Managerial bias	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
marine wildlife	Can Marketing Aid in Fighting Wild Life Crime?
market disruption	BFFs, QSRs and PPEs: Letter-Perfect Marketing Exercise
Market Orientation	Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry Effect of Design Orientation on New Product Success: the Role of Market Orientation
Marketing	Comparing User Generated Branding and Brand Generated Advertising on Facebook Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers
marketing communications	Consumers' Evaluations of Design Awards: Preliminary Findings
marketing education	Panel: Online Experiential Learning: Methods, Advantages and Challenges Through the Practitioner Lens: the Value of Branded Digital Marketing Certifications Post-COVID Applied PR Student Experience “Give Me Five” Quizzes
Marketing research	Self-Customizable Online Courses: One Size Does Not Fit All
Marketing Strategy	Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
Marketing-R&D Integration	Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry
Masculinity	LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers
material products	Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia
measure	A Model to Measure Brand Loyalty
Measurement Theory	The YouTube Paradox of Success: I Grow, I Sell, I Leave.
Media Coverage	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
Memes	Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties
message framing	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
Meta-analysis	Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis
Metaphor	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior
Metropolitan & Micropolitan Areas	A Study of Food and Beverage Retailing in the U.S.
Migration	LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers
Misdeed	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers
mobile applications	The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement
model	A Model to Measure Brand Loyalty
Model Validation	An Empirical Test of Brand Attachment Antecedents
Motivating Factors	An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
motivation	Towards a Better Understanding of Binge-Watching Behavior- Because Everybody Is Doing It The YouTube Paradox of Success: I Grow, I Sell, I Leave.
Multi-Cultural Consumer Behavior	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation
Multi-group Analysis	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
Multi-sensory packaging	A Qualitative Investigation into Multi-Sensory Package: Environmental Packaging, Visual and Haptic Packaging Appeal Among Consumers
Multidimensional Scaling	Empirical Identification of Grouping Different Theories of Satisfaction Using Multidimensional Scaling
N
national sample	The Altruistic Brand: a National Study on the Antecedents and Consequences of Cause-Related Marketing Campaigns
Negative Emotions	Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings
Negative Impact	Impact of Covid 19 on New Ventures in Emerging Markets
Negative Political Advertising	Sponsorship of Negative Political Advertising: a Study About Nonpartisans
Negotiation	Navigating Your Academic Career from Hired to Retired
Net Promoter Score	Modeling Approaches for Customer Recommendation Metrics
Netnography	COVID Crossing New Realities: Examining Escapism Through Gaming in the Wake of a Pandemic Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
neuroticism	The Importance of Delayed Gratification in B2b Sales
New Product Development	The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD
New Product Performance	Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry
new product success	Effect of Design Orientation on New Product Success: the Role of Market Orientation
New Products	The Role of Fear of Missing out in Consumer Preorder Remorse
New Venture	Impact of Covid 19 on New Ventures in Emerging Markets
Nike	Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED
Nonpartisan	Sponsorship of Negative Political Advertising: a Study About Nonpartisans
nostalgia	Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia
O
Office Hours	Rethinking Office Hours
one-page marketing plan	“Capstone Project: Learning the Art of the One-Page Marketing Plan”
online	Self-Customizable Online Courses: One Size Does Not Fit All Seven Technology Tools for Better Online Classes Connectedness in an Online Environment- RECORDED
Online classes	Exercise Behavior During the Pandemic
online complaints	Alternative Linguistic Styles in Customer Complaints via Social Media
Online consumer reviews	Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention
Online donation campaigns	The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns
online learning	Panel: Online Experiential Learning: Methods, Advantages and Challenges Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility
online reviews	Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention
Online Selling	The YouTube Paradox of Success: I Grow, I Sell, I Leave.
online service recovery	Alternative Linguistic Styles in Customer Complaints via Social Media
Online shopping	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon Customer Attitude Formation Towards Online Shopping in India Vs Nepal The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude Toward Online Shopping
Online shopping cart	Improving Email Cart Recovery Through Curiosity and Gamification: Study of Online Customers in India
online streaming	Towards a Better Understanding of Binge-Watching Behavior- Because Everybody Is Doing It
Online teaching	Pedagogical Perseverance during COVID-19 - LIVE Teaching Moments: Method for Creating Active Learning in Online Courses
Opinion leaders	Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis
Organic apparel	Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Organizational Memory	Organizational Memory and Marketing-R&D/Engineering Integration in US Manufacturing Industry
organizations	Adoption of Influencer Marketing: an Institutional Theory Perspective
Outside Sales	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
P
Packaged food	Consumer Perceptions of Front of Package Food Health Claims
Packaging	Pride or Promotion? an Exploration of Rainbow Flag Washing Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences
packaging presentation	Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats
pandemic	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine Instagram Engagement Rate During a Global Pandemic Exercise Behavior During the Pandemic Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
Pedagogical best practices	Pedagogical Perseverance during COVID-19 - LIVE
Pedagogy	Service Learning: Trials, Tribulations, and Triumphs Teaching Moments: Method for Creating Active Learning in Online Courses “Give Me Five” Quizzes
perceived benefit	Customer Attitude Formation Towards Online Shopping in India Vs Nepal
perceived complexity	Consumers' Evaluations of Design Awards: Preliminary Findings
Perceived risk	Customer Attitude Formation Towards Online Shopping in India Vs Nepal
Perception	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
perceptions	Effects of Color Lightness and Inter-Item Hierarchy Congruency on Consumers’ Preferences An Exploratory Study on Consumers’ Perceptions of Gamification
performance	How Smart Technologies Have Affected the Tourism-Related Services? The Importance of Delayed Gratification in B2b Sales
Personal values	Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
PLS-SEM	Are There Differences Between Inside and Outside Sales? a Multi-Group Analysis of Position Type
Positive Impact	Impact of Covid 19 on New Ventures in Emerging Markets
Post-tenure	Navigating Your Academic Career from Hired to Retired
PR Exercise	Post-COVID Applied PR Student Experience
Prediction	Application of Bass New Product Diffusion Model to Predict Covid-19 Infections
preference for consistency	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency
Preorder	The Role of Fear of Missing out in Consumer Preorder Remorse
presence	Connectedness in an Online Environment- RECORDED
price differentiation	Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip
price valuations	The Effect of Loan Application Formats on Consumer Loan Decisions
pricing	Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip
pricing autonomy	Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions?
Principles of Marketing	Rethinking Office Hours
Product	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers
Product Adoption	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
Product attributes	The Self- Brand Identity and Business Major Choices
Product Development	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
Product Innovativeness	Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier
Propensity-score matching	The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns
Prosocial behavior	Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
Prospecting	Perceptions of Ethics as a Prospecting Constraint
Psychographics	Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED
Public Discourse	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
Public Policy	Designer Babies, Genetic Engineering for Health Vs. Cosmetic Reasons: How to Market This Innovation Wear a Mask, Wash Your Hands, Stay Home: an Investigation into Personal and Situational Characteristics That Lead to Compliance or Defiance with Healthy Behaviors in the COVID-19 Pandemic
Purcahse intention	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials
Purchase Intention	I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention
purchase intentions	Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions?
purchase regret	Sip ‘N Shop: an Exploration of the Drunk Shopping Phenomenon
purchasing intention	Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention
Q
QSR	BFFs, QSRs and PPEs: Letter-Perfect Marketing Exercise
qualitative	Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
Qualitative Research	"Arab Refugees in Transition: Consumption and Family Identity, Between (Re)Construction and Maintenance”
Quantitative Marketing	What Makes YouTube Videos Go Viral? Emotional Triggers and Shopper’S Engagement in Viral Advertising
Ques	Hearing what isn’t said: Measuring facial expressiveness and its impact on customer responses in real-time
quizzes	“Give Me Five” Quizzes
R
Recommendation Agents	Impact of Artificial Agent Anthropomorphism and Product Recommendations on Product Choice
Recreation tourism	Understanding Consumers’ Perception of the North Georgia Brand for Wine Tourism & Hospitality
Reflexive doubt	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
regifting	The Gift That Keeps on Giving: Regifting Across Cultures
Regional branding	Understanding Consumers’ Perception of the North Georgia Brand for Wine Tourism & Hospitality
regulatory focus theory	The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior
Religious content	You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions
Remedy Strategy	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers
Remote learning	Marco Polo: Creating engagement and collaboration in the remote classroom
Response Strategy	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers
restaurant choices	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption
retail	Off to the Rescue! Can Pricing Autonomy and Compulsive Buying Superhero Consumers save Retail Comic Book Stores Through Increased Purchase Intentions?
Retail innovation	Effects of Covid-19 on Consumer Behavior
Retail-environment
robots	Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine
S
Sales	Communication Alignment in Sales: the Role of Emotional Intelligence The Importance of Delayed Gratification in B2b Sales Digital transformation in sales as an evolutionary process The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity “It Will Not Happen Again.” Repairing Trust after a Sales Manager Error Intercultural competence and training in sales: Results of an exploratory study A New Conceptual Approach of Sales Activities An Examination of Effectuation in Dynamic Sales Environments Hearing what isn’t said: Measuring facial expressiveness and its impact on customer responses in real-time
Sales Call Reluctance	Perceptions of Ethics as a Prospecting Constraint
sales goals	Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Sales Performance	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance. Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
Sales Training	Sales Training - Exploring Cost Effective Ways
salespeople	The Importance of Delayed Gratification in B2b Sales
salesperson creativity	Examining the Effects of Manager Feedback and Salesperson Customer Orientation on Salesperson Creativity and Salesperson Performance in a Retail Sales Context
Satisfaction	Effects of Covid-19 on Consumer Behavior
Satisfaction judgments	Empirical Identification of Grouping Different Theories of Satisfaction Using Multidimensional Scaling
Satisfaction theories	Empirical Identification of Grouping Different Theories of Satisfaction Using Multidimensional Scaling
scale compatibility	The Effect of Loan Application Formats on Consumer Loan Decisions
Scandal	The Effectiveness of Corporate Remedy Strategies to Product Versus Ethics Misdeeds Between Current and Potential Consumers
Self-concept	The Self- Brand Identity and Business Major Choices
Self-congruity
Self-customization	Self-Customizable Online Courses: One Size Does Not Fit All
self-esteem	Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings Investigating the Impact of Salespeople’S Emotional Labor on Selling Success
self-esteem motive	Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
Self-expressive Value	Designer as an Extrinsic Cue: Influence on Perceived Social Value
Self-Management	The Habits of Highly Effective Marketers: an Analysis of Marketing Through Analogy
Selling	Insight Over Intuition: Present and Future State of Analytical Skills In B2B Selling
SEM	A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits
sensory marketing	Assembled Vs. Deconstructed? an Examination of to-Go Food Packaging Presentation Formats
Service Experiences	Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings
service failure	Alternative Linguistic Styles in Customer Complaints via Social Media
service orientation	Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context
service strategy	Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context
Service-learning	Service Learning: Trials, Tribulations, and Triumphs
services	Interactions of Service Orientation as Business Strategy and as Organizational Climate: a Framework Proposition for Retail Context Food and Love in the Time of COVID-19: Insights into the Compatibility of Robot Chefs and High-End Cuisine Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
services marketing	The Examination of the 8 Ps Marketing Mix, Buyer Decision-Making Process and Demographics
Sex differences	Emoji Valence in Online Consumer Reviews: the Interplay of Sex Differences, Affect, and Purchase Intention
shared responsibility	Transitioning to Online Learning During COVID-19: the Mediating Role of Shared Responsibility
Shareholder value	The Effect of Cause-Related Marketing on Firm Value: an Investigation of Institutional Ownership & CEO Compensation
Sharing Economy	An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
Shopping well-being
Signaling effects	You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions
single use plastic waste	Open Your Eyes: Consumer Behavior Attitudes Towards Reusable and Disposable Items
small and medium enterprises	Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing
small business organizations	Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis
Small Talk	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
Smart Products	What Factors Influence Consumers' Attitudes Towards Autonomous Products?
Smart technologies	How Smart Technologies Have Affected the Tourism-Related Services?
smart technology	Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices
Social Capital	Do Social Media Followers Impact Sales?
social isolation	Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption
Social Marketing	Global Sex and Labor Trafficking Participation Modes: Strategic Implications
social media	Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia Social Media’S Role in Building Volunteer Commitment at Fan Conventions Alternative Linguistic Styles in Customer Complaints via Social Media Ties That Bind: Leveraging Horizonal and Vertical Ties Within an Entrepreneurial Community in Cross-Promotional Social Media Marketing Instagram Engagement Rate During a Global Pandemic Comparing User Generated Branding and Brand Generated Advertising on Facebook The Use of Social Media and Social Interaction in Crowdsourcing in the FFE of NPD Influencer Marketing and Firm Value: an Event Study Analysis Do Social Media Followers Impact Sales? I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention Satisfaction, Investment, and Altruism as Motivation (SIAM) Model: a Conceptual Framework for Social Media Complimenting Behavior Exploring the Effectiveness of Emoji Use in Luxury Product Communications The Effect of Conventional Donation Elicitation Methods on Modern Crowdfunded Donation Campaigns Behind the Brands: Analyzing the Relationships Among Social Media Influencers, Their Brand Partners, and Their Followers
Social media addiction	Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective
Social Media Influencers	The YouTube Paradox of Success: I Grow, I Sell, I Leave.
Social Media Marketing	Do Social Media Followers Impact Sales? What’s an Industry Certificate Worth? Welcome to the Job Market! Pedagogical Perseverance during COVID-19 - LIVE
Social Media Metrics	Do Social Media Followers Impact Sales?
Social media stress	Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective
Social Media Usage	‘Small Talk Is Not That Small’! B2B Salespersons’ Social Media Usage Facilitating Collection of Buyer Intelligence Resulting in Sales Performance.
Social media use	Understanding Fear-of-Missing-out (FOMO) from Consumers Perspective
social networking sites	Understanding Envy and Its Effects on SNSs Activates: the Role of Self-Motives
social norms	Loss or Gain Saving Mr. Nature: Impact of Normative Framing on Consumer Efficacy and Subsequent Pro-Environmental Adoption
social perception	The Boomerang Effect of Word of Mouth in Status Consumption
Social Support	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
Social Value	Designer as an Extrinsic Cue: Influence on Perceived Social Value
Socioemotional selectivity theory (SST)	Aging Consumers and Their Brands: the Perspective of Customer Journey Theory
Source Credibility
Sponsorship	Sponsorship of Negative Political Advertising: a Study About Nonpartisans
sport marketing	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency
Sports equipment	Exercise Behavior During the Pandemic
Statistical Modeling	Modeling Approaches for Customer Recommendation Metrics
status consumption	The Boomerang Effect of Word of Mouth in Status Consumption
status inferences	The Boomerang Effect of Word of Mouth in Status Consumption
Stock Returns	Breaking the News: How Does CEO Media Coverage Influence Consumers and Shareholder Perceptions?
strategic fit	Adoption of Influencer Marketing: an Institutional Theory Perspective
Structural Equation Modeling	An Empirical Test of Brand Attachment Antecedents
Student collaboration	Marco Polo: Creating engagement and collaboration in the remote classroom
Student engagement	Marco Polo: Creating engagement and collaboration in the remote classroom
Student Response	College Vs. Covid: the Student Response to COVID-19
Success	The Impact of Customer Mistreatment on Salespeople’s Emotion Management and Selling Success: The Key Role of Emotional Authenticity
Sustainability	When Big Is Bad: Brand Dominance and the Authenticity Deficit of Sustainable Products A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits Open Your Eyes: Consumer Behavior Attitudes Towards Reusable and Disposable Items
sustainability marketing	Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention
sustainable tourism	Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention
T
Target Audience	Controversial Nike Campaign Used to Illustrate Target Audience - RECORDED
task-service fit	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
task-technology fit	Communication Alignment in Sales: the Role of Emotional Intelligence
teaching	Seven Technology Tools for Better Online Classes
teaching moments	Putting Personality into Brand Personality
Technocultural Consumption	Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties
Technoculture	Memes as Technocultural Units: an Exploration of Young Adults’ Interpretations of Memetic Discourse During COVID-19 Uncertainties
Technology	Seven Technology Tools for Better Online Classes Marco Polo: Creating engagement and collaboration in the remote classroom
technology acceptance model	Artificial Intelligence (AI) and AI-Enabled Consumer Devices: Extending and Individuating the Technology Acceptance Model (TAM) to AI-Enabled Consumer Devices Chatbot Adoption in Emerging Markets
technology adoption	The Evanescence of “I Do”: Exploring Consumers’ Regulatory Focus in Mobile App Engagement
Telepresence	Improving the Followers' Experience by Enhancing Telepresence
Tenure	Navigating Your Academic Career from Hired to Retired
textisms	Alternative Linguistic Styles in Customer Complaints via Social Media
The attraction effect	Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier
The bottom of the pyramid consumers	LOST ACTION HERO: an Examination of Masculinity and Consumption Among Chinese Migrant Workers
Thematic Analysis	Reflexive Doubt in Expert Systems: Mask Compliance During COVID-19
theory of planned behavior	The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market
Threshold Theory	You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions
time vs. money	Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip
Training	Intercultural competence and training in sales: Results of an exploratory study
Transformation	Digital transformation in sales as an evolutionary process
Trust	Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials “It Will Not Happen Again.” Repairing Trust after a Sales Manager Error
Trustworthiness	Bias with Last Names? an Empirical Study on Reviewers’ Trustworthiness and Consumers’ Purchasing Intention
typicality	The Effect of Loan Application Formats on Consumer Loan Decisions
U
U.S. Retailing	A Study of Food and Beverage Retailing in the U.S.
Unhealthy Food	Hungry for Social Support During COVID-19 Pandemic, but Eating Unhealthy Food Instead
Unimodel
Usage	An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services
User Generated Content	Comparing User Generated Branding and Brand Generated Advertising on Facebook Development and Validation of an Instrument to Measure the Effectiveness of Consumer Generated Non-Sponsored Branding on Purchase Decisions
User-generated Content	I Want What You Post: How Purchase-Centered UGC Influences Audience’S Purchase Intention
utilitarian motivations	Enhancing Brand Equity through Task-Service Fit in Branded Apps: A Service-Dominant Logic Perspective
V
Value	How Smart Technologies Have Affected the Tourism-Related Services?
Victim Intervention Marketing	Global Sex and Labor Trafficking Participation Modes: Strategic Implications
Videography	COVID Crossing New Realities: Examining Escapism Through Gaming in the Wake of a Pandemic
Viral marketing	What Makes YouTube Videos Go Viral? Emotional Triggers and Shopper’S Engagement in Viral Advertising
virtual	Seven Technology Tools for Better Online Classes
virtual meeting	Teaching Hybrid Marketing Strategy Classes During the Pandemic - RECORDED
Virtual Method	Sales Training - Exploring Cost Effective Ways
Virtual rooms	Improving the Followers' Experience by Enhancing Telepresence
Volunteering	Social Media’S Role in Building Volunteer Commitment at Fan Conventions
W
Wear out effects	You Shouldn’T Talk About That: a Conceptual View of Religious Messaging in Sales Interactions
wildlife	Can Marketing Aid in Fighting Wild Life Crime?
willingness to pay	Superstars or No Superstars on Professional Sport Team Rosters: How Teams Can Adapt to Fans with Varying Levels of Preference for Consistency
Willingness to pay premium	The Factors Influencing Electric Car Adoption Among Consumers in an Emerging Market Investigating the Willingness to Pay for Organic Apparel in an Emerging Market
Wine tourism	Understanding Consumers’ Perception of the North Georgia Brand for Wine Tourism & Hospitality
Word of mouth	The Boomerang Effect of Word of Mouth in Status Consumption Do Early Adopters Walk the Opinion Leadership Talk? a Meta-Analysis
workgroup structure	Workgroup’S Structure: a Conceptual Model of the Influence of Workgroup Structure on Employee Voice and in-Role Performance Among Salespeople
X
Xenophobia	Local Customers’ Attitudes Towards Immigrant Other Customers in Service Settings
Y
Young Consumers	A Proposed Model to Test the Effectiveness of External Influence in Changing Consumption Habits

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