SMA 2020: SOCIETY FOR MARKETING ADVANCES
PROGRAM FOR WEDNESDAY, NOVEMBER 4TH
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10:00-12:00 Session 1: Qualitative Techniques for Social Media Research

Modern life is deeply intertwined with social media—people share life stories on YouTube, offer political opinions on Twitter, post hashtagged selfies on Instagram, and ‘go viral’ in an instant on TikTok. As online and offline spaces increasingly converge, social media platforms offer opportunities to better understand society. In the midst of the global coronavirus pandemic, potential for digital fieldwork and qualitative social media methods have become even more important. Click here for more info.

16:00-17:00 Welcome Reception and Networking Event

Welcome recpetion with breakout rooms