IRR2024-03: THE 6TH INTERNATIONAL RESEARCH ROUNDTABLE (THE 6TH IRR)
PROGRAM FOR WEDNESDAY, MARCH 6TH
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08:00-08:30Networking Coffee
10:00-10:15Short Break
10:15-11:30 Session 7: Strategizing for Better Service 2
Chair:
Paola Ossola (César Ritz Colleges Switzerland, Switzerland)
Location: Four Seasons
10:15
Ashim Sagar Mc (FTC Qatar, Qatar)
Kurobuza Eddy Tukamushaba (University of Doha for Science and Technology, Qatar)
Juliet Gladies Jayasuria (University of Doha for Science and Technology, Qatar)
Original research paper - An analysis of customer attitude towards dinning in green restaurants in Qatar

ABSTRACT. This study examines the effect of guest attitude on dinning intentions at the green restaurants in five-star hotels in Qatar. To achieve the study objectives, an explanatory research design adopted. Quantitative research approach was used based on sample size of a convenient sample of 110 respondents from Seven five star restaurants in Qatar.

Results indicated that Interpersonal Influence, Organic Menu and Eco-friendly Attributes had a positive impact on overall Guest Attitude towards green restaurants which in turn influenced the guest willingness to dine in green restaurants. Furthermore, the study revealed that the trend of green restaurants is growing worldwide, this requires deliberate steps to be taken by hospitality establishments to harness the opportunity provided by this growing market niche of green restaurants, to be able to enhance their business growth.

It is therefore recommended that hotels that have not embraced green production concepts take up the challenge of introducing organic foods on their menus and engage in ecofriendly practices such as zero waste in food production

10:45
Ryan Joseph Calinao (FEU-Manila, Philippines)
Abigail Manalastas (FEU-Manila, Philippines)
Original research paper - TikTok Temptations: The Factors Affecting Generation Z’s Purchase Intention

ABSTRACT. Generation Z's extensive exposure to digital technology, particularly on platforms like TikTok, extends beyond mere entertainment, significantly shaping their inclination to make purchases. This study investigates the impact of factors such as price, location, video quality, content creator profile, and awareness of food trends on Generation Z's purchase intentions while watching TikTok food reviews of restaurants in España, Sampaloc, Manila. This study used a predictive-causal research design to achieve its objectives assessing the influence of these factors on their purchase intentions. Partial least squares structural equation modeling (PLS-SEM) was used to analyze relationships between observed and latent constructs. Location and the content creator's profile have a relatively insignificant impact on purchase intentions. In contrast, price, video quality, and awareness of current food trends emerged as significant factors influencing purchase intentions. Surprisingly, entertainment did not moderate the influence of other factors, contrary to expectations.

11:30-13:00Lunch
13:00-14:30 Session 8: Leading in Dynamic Settings 1
Chair:
Giuseppina Menconi (César Ritz Colleges Switzerland, Switzerland)
Location: Shangri-La
13:00
Fahimeh Hateftabar (associate professor FERRANDI Paris, France)
Saeideh Esmaeili (Assisatnt Professor Mazandaran Univeristy ,Faculty of Humanities and Social Sciences, Iran)
Original research paper - Decoding Consumer Behavior: Impact of Discount Framing Strategies on Consumer Behavior

ABSTRACT. Discount framing is a fundamental aspect of marketing strategy, particularly within the dynamic landscape of the hospitality industry. This study explores the effects of different discount framing methods on consumer behavior, focusing on purchase intention and perceived attractiveness of promotions. Through an experimental design, data were collected from 353 participants, carefully stratified across demographics to reflect the French population. Analysis of variance (ANOVA) revealed significant differences between discount framing methods in both perceived attractiveness and purchase intention. Post-hoc Tukey's Honestly Significant Difference (HSD) tests identified probabilistic discounts as the most effective method, eliciting higher perceived attractiveness and purchase intention. Theoretical implications draw from prospect theory and behavioral economics, suggesting that probabilistic discounts leverage psychological principles to enhance consumer engagement. Managerial implications underscore the strategic importance of innovative discount framing in brand differentiation and long-term customer loyalty.

13:30
Johanna Fernandez (None, Switzerland)
Student Research Proposal - Team Dynamics

ABSTRACT. To synthesize what is known in Team Dynamics is the main goal of this study. Top Management Teams (TMT) in large organizations often question why the Organizational Culture is so slow at grasping trends and delivering solutions, while having all the resources at hand. The literature indicates that management need to address aside from task-oriented outputs, the team social capital balance that constitutes the presence of trust, relationships, shared norms and networks among work teams. This basically glues organizations together to obtain higher-performance levels. These “soft skills” are fostered by transformational leaders that focus more on the “we rather than de they” Henthonen (2013).

This work intends to study the Team Dynamics to be able to foster it in the Organizational Behavior field, studying its definition, dimensions and antecedents, though narrative systematic literature review. This paper is based in 5 peered review journals and one book chapter and then revised with analytical grid to contrast concepts, getting insights that will be helpful for management. The proposal is to engage in a further study of at least 12 sources to enhance the findings using also the library of the University of Derby (UoD), analyzing this secondary data, and assuring the papers have Q1 or Q2 standard in Scimago Journal & Country Rank.

Research proposes a typology of interventions for team dynamics, and it will reveal key factors to provide Top Management Teams (TMT) in the hospitality and tourism industry with a guide for instilling positive team dynamics.

13:50
Akash Manoj Arokiaraj (Cesar ritz colleges Switzerland, Switzerland)
Student Research Proposal - Radical Innovation

ABSTRACT. This research explores the delicate interactions of technology innovations, sustainable practices, collaboration, and regulatory frameworks in the rapid evolving hospitality and tourism industries. The innovative impacts of technological innovations like 5G,AI,RFID, and blockchain on service management, marketing, and customer communications are analysed. Anticipated changes in service experiences, such as extrasensory and highly tailored service , highlights the groundbreaking potential of the hotel and tourism organisations. The second dimensions looks at sustainability and eco-innovation, focusing the significance of environmentally conscious methods in managing risk to the environment and encouraging responsible resource to utilize. Initiatives to minimise energy and water use ,ethical business practices, plastics , and food waste were reviewed. The complicated connection between eco-innovation and competitive advantages is recognised , as need for increased government assistance and benefits.The third dimension looks at the collaboration and co-creation of innovative eco-system, especially in hospitality and tourism industries. Highlighting the importance of co-creation in developing innovative ideas and improving customer experiences ,customers, staffs, and rivals are highlighted in collaborative activities. Collaboration challenges, including as disagreements and traditionalism, show the delicate balance needed for successful innovation efforts in family-run hospitality organisations. The study also analysed the relationship between technical and human-related service and their influence on customer experience. Smart technology, cybersecurity, and gamification are mentioned as customer experience enhancers, with a focus on the role of human connection in the hospitality and tourism industry. Finally, the research examines ethical and regulatory frameworks, emphasising their important role in supporting or hindering innovation. This research incorporates ethical issues, with ethical leadership and entrepreneurship seen as key variables in developing innovation processes. The analysis of ethical impacts in the term of larger business atmosphere highlights the importance of responsible and sustainable innovation practices. A narrative systematic literature review, focusing on peer-reviewed journal publications is used in the research method. The goal is to give a comprehensive understanding of the connection between technology, sustainability, collaboration and regulations additionally practical insights for stakeholders, policymakers, and researchers navigating the complex and rapid evolving hospitality innovation.

14:30-15:00Networking Coffee
15:00-16:00 Session 9: Leading in Dynamic Settings 2: Future Research Directions
Chair:
Giuseppina Menconi (César Ritz Colleges Switzerland, Switzerland)
Location: Shangri-La
15:00
Khoa Tang (The Pennsylvania State University, United States)
Hyoung Ju Song (University of Central Florida, United States)
John O'Neill (The Pennsylvania State University, United States)
PhD Candidate Research Proposal - Color and Compensation: Investigating Racial Disparities in Hospitality Leadership Pay
PRESENTER: Khoa Tang

ABSTRACT. Racial inequality at the very top of corporate America has received little attention from scholars. Recently, Guo et al. (2021) have concluded that there is no evidence of a racial pay gap at the CEO level for U.S. public companies. Surprisingly, the findings are in direct contradiction with what Guest (2016) has found. That is, African American executives on average earn nine percent lower in cash compensation and total pay than their Caucasian counterparts (approximately U.S. $400,000 per year). Nauman and Williams-Alvarez (2020) presented a stark contrast to these previous studies: the median compensation for African American and Hispanic executives in the Russell 3000 is almost $1 million higher than that received by white CEOs. The inconsistent findings in previous studies may require further investigation for both theoretical and practical implications as race and ethnicity are important personal attributes that could change the way firms treat their executives and how executives behave. This research paper specifically focuses on the real estate and hospitality industries to further explore, and understand the relationship between executive race, ethnicity, and compensation. Further, we seek to answer if there is a significant pay gap between each of the defined race and ethnic groups, relative to one another and relative to Caucasian executives. It is a challenge to empirically disentangle the effects of the discrimination component from the effects of the non-discrimination component on executive compensation.

15:20
Alfredo Acosta (cesar ritz, Dominican Republic)
Student Research Proposal - Leader-member exchange (LMX)

ABSTRACT. Leader-member exchange or LMX is theory used as a framework to describe contemporary topics in the literature of leadership but also make connections across other literatures, describing how the quality relationships between leaders and followers can be seen in other constructs such as: job satisfaction, employee engagement, burnout, and company performance. Researchers have been closely studying the topic and its dimensions, conducting relevant studies examining its dimensions. LMX is defined as the theory that emphasizes the quality of dyadic relationships enclosed by leaders and team members as key holders for comprehending how leaders impact teams and the organization (Bauer & Erdogan, 2015). Moreover this study aims to promote a culture that supports a positive LMX where the dynamics between leaders and team members plays a pivotal role in shaping the organization performance based on the theory definition, dimension, antecedents and the literature across the papers used as a field of data for the study covering an analysis of five journal articles and three book chapters as narrative systematic literature review that draws on eight to ten sources from relevant journals and book chapters in other to have a wider view of the topic, since this construct have quite a variety of constructs surrounding the construct. A comprehensive review of the literature revealed that leader-member exchange (LMX) is a multifaceted and intricate concept, encompassing a spectrum of dimensions to assess the strength and quality of the relationship between leaders and followers, finding that high-quality leader-member exchange (LMX) relationships are linked to a wide range of positive outcomes for individuals, teams, and organizations. The antecedents of LMX, however, are equally complex and multifaceted, influenced by a range of factors such as leader and follower personalities, organizational culture, and the nature of the work itself. The research presented here has the potential to shape both the field of leadership studies and organizational practices, for researchers, the findings suggest that there is a need for further research on LMX focusing on practical implementations for business solutions were the theory makes sense out abstract or non-visible relationships that may affect they performance, particularly in the context of hospitality where some aspects of the theory can be taken into consideration in order to improve the performance of the teams in hospitality. For practitioners, the data from this investigation suggests that LMX is a crucial factor in enhancing employee involvement, reducing burnout, and increasing company performance.

17:00-18:30Dinner