2020GMC: 2020 GLOBAL MARKETING CONFERENCE AT SEOUL

'
'T Hart, Brian	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
A
Abrantes, José Luís	NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN
Acar, Murat	LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING
Acuti, Diletta	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
Afiuc, Otto	QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE
Ahmed, Pervaiz	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
Al-Reesh, Muhammad	Firm performance through online engagement: the role of experience and customer inspiraton
Albrecht, Carmen-Maria	CO-CREATION EXPERIENCE IN PEER WORK GROUPS CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
Ali, Yunus	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
Almosa, Yara	Barriers to Implementing Social Marketing in Asia: A Critical Review
Alves, António	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
Amelia,	Customer responses to a frontline service robot in a retail services context
An, Donghwy	Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
An, Hyun Sang	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES
An, Myoung-A	New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion
António, Nelson	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR
Appiah-Campbell, Ruby	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
Aquino, Elaina	Lifestyle YouTube Influencers: Curators of Lifestyle Branding
Ara, Husna	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
Arif, Amna	Barriers to Implementing Social Marketing in Asia: A Critical Review
Arli, Denni	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Arslanagic-Kalajdzic, Maja	SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES
Ashraf, Rohail	Consumer behaviours under on-going terror threats
Asif, Esra	‘I want you to panic’: Cross cultural perspectives on climate change scepticism
Azzahra, Salma	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS
B
Bacon, Emily	MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA
Bae, Joonheui	BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM) THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Bae, Su Yun	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
Baek, Jooa	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
Baek, Tae Hyun	AD EXPOSURE SEQUENCE IN SCARCITY MARKETING
Bakpayev, Marat	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Banerjee, Saikat	A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL
Barr, Jacob	Getting more than you bargained for: Perceptions of Hallstatt's overtourism during COVID-19
Bartikowski, Boris	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT? SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY
Bartsch, Silke	How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
Bashutkina, Maria	When raindrops turn to the sun shining market intelligence and innovative business models creation in Swiss luxury watchmaking industry
Baszok, Dina	SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY
Bazi, Saleh	CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
Bazi, Saleh	Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust
Becagli, Claudio	BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
Bedi, Suneal	Mirror Mirror: National Self Enhancement Bias
Beede, Park	ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
Belanche, Daniel	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
Bellini, Nicola	Opera as luxury in culture: the impacts of digital innovation
Bender, Stuart	Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study
Bercik, Jakub	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
Bettati, Federica	Cultural context and cross-cultural marketing strategies Between Italy and China. The case of Amarena Fabbri
Bigne, Enrique	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
Bilby, Julie	Too much information? Consumer data and online privacy in Hong Kong Practitioner views of creativity and digitization in the Hong Kong advertising industry
Billot, Romain	IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART
Bilro, Ricardo Godinho	The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE How influencers and digital interaction can impact consumer-brand relationship and engagement TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY Firm performance through online engagement: the role of experience and customer inspiraton
Björck, Albena	DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET
Blanco, Teresa	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
Bojovic, Ratko	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
Boman, Laura	HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
Bose, Amarnath	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
Bourdin, David	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services
Brandon, Lynn	Lifestyle YouTube Influencers: Curators of Lifestyle Branding
Brandão, Amélia	EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
Bui, My-Trinh	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
Bujisic, Milos	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
Byeon, Kyoungseob	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
C
Cacho-Elizondo, Silvia	BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
Cadogan, John	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
Calapez, Teresa	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR
Cardoso, Bárbara	DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES
Carvajal Ramirez, Michelle	DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET
Carvalho, Sergio	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
Casaló, Luis	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
Cayolla, Ricardo	SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB
Cervellon, Marie-Cécile	KOLs’ influence on generation Z consumers in China and France: A self-expansion framework
Chae, Heeju	A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR
Chae, Heeju	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
Chan, Cheuk Nga	Factors Leading to Continuous Usage of AI Service on Mobile Shopping
Chan, Kara	Practitioner views of creativity and digitization in the Hong Kong advertising industry On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
Chan, Wai-Tung	Handicraft Women Entrepreneurship: Challenges and Opportunities
Chang, Dae Ryun	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
Chang, Sue Ryung	Social Media Usage and Mobile Shopping Behavior
Chang, Woojung	WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE
Chao, Paul W	Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing
Chapuis, Jean Michel	BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
Chatterjee, Prabirendra	PRODUCT LINE AND PRICING STRATEGIES FOR MOBILE APPS IN A TWO-SIDED PLATFORM
Che, Siyu	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
Cheah, Isaac	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust The role of consumer’s perceived values in evaluating the innovative product Consumer e-deal proneness: Does anticipatory regret moderate?
Chen, Fadong	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
Chen, Jieke	How do born global firms grow up? The role of firm capabilities during the internationalization process
Chen, Ning Chris	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective Signaling effect and the influence of genres: movie consumption on Chinese online video platforms Consumer behaviours under on-going terror threats
Chen, Yanyan	Three decades of research on loyalty programs: A literature review and future research agenda
Chen, Yu-Ting	THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION
Cheng, Mingming	Emojis and brand self-representation: a text analytics approach
Cheng, Qiaolian	How emerging market Invest Response to Food Nutrition Labelling Regulation INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Chiang, Hsu-Hsin	The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership
Chih, Wen-Hai	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Chisung, An	AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA
Chiu, Weisheng	NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT
Cho, Eunjoo	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands?
Cho, Heetae	NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT
Cho, Hucksoo	EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW
Cho, Jongwan	Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
Cho, Jungsun	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Cho, Min Jung	SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION
Cho, Yoon-Na	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
Choe, Yeongbae	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
Choi, Boreum	THE EFFECT OF PERSONALIZED CHATBOTS
Choi, Chang Suk	The effects of value co-creation in social platforms on participating companies' competitive advantage
Choi, Choongbeom	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
Choi, Dayeon	LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
Choi, Hojoon	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
Choi, Jeonghye	ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY Advertising and Investor Sentiments Offline Touch and Online Retailing: Evidence from a Field Experiment The effects of value co-creation in social platforms on participating companies' competitive advantage Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS Social Media Usage and Mobile Shopping Behavior
Choi, Kijung	Understanding Continued Use Intentions of Travel App Users
Choi, Laee	Click to impress: The power of fashion designers in the digital luxury space
Choi, Sejung Marina	Understanding Continued Use Intentions of Travel App Users
Choi, Yung Kyun	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness
Chong, Yit Sean	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
Chopra, Anjali	CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
Chopra, Anjali	FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Chu, Maggie Y.	ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?
Chuang, Fu-Mei	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM)
Chung, Christina	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
Chung, Yerim	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
Ciappei, Cristiano	WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
Cleveland, Mark	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
Conduit, Jodie	Market Shaping - Creating Value Through Effort Reduction
Conti, Sophie	IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART
Correia, Carolina	VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Costa, Inês	The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude
Coste-Maniere, Ivan	Innovations and growing trends in Access-based luxury consumption Innovation in production, Trademark regulation and law in the wine industry
Crisafulli, Benedetta	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Crouch, Roberta	IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
Crouch, Roberta	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
D
D'Alisera, Livia	Innovation in production, Trademark regulation and law in the wine industry
Dai, Jiatong	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
De Villiers, Rouxelle	Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews
De Vos, Svetlana	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
de Vries, Herb	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective
Deka, Nabajyoti	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
Deshpande, Sameer	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Dewsnap, Belinda	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Dhewanto, Wawan	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS
Di Benedetto, Anthony	THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
Diehl, Sandra	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
Dietrich, Timo	Marketing for good: Co-creating a behaviour change program
Dinh, Len Thi	Systematic review of omnichannel retailing and future research avenues
Dong, Hang	Advertising and Investor Sentiments
Donvito, Raffaele	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
Duh, Helen Inseng	CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Duma, Fabio	LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY
Duran, Rafael	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
Dwyer, Zebulon	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
E
Eissa, Mahmoud A.	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
Ekaputra, Irwan Adi	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
Emmaru, Tetsuma	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
Eom, Hyo Jin	Exploring the role of perceived risk on attitude toward chatbot services among aging consumers The role of consumer’s perceived values in evaluating the innovative product
Eom, Hyo Jin	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust
Erdogan, B. Zafer	Barriers to Implementing Social Marketing in Asia: A Critical Review
F
Fadhilah, Ummy	WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
Farajallah, Mehdi	The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily
Faraoni, Monica	GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM
Fastoso, Fernando	THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT? SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY
Feng, Li	The mystery of consumer value structure in sharing economy
Ferguson, Graham	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
Ferreira, Bruno M.	NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN
Ferreira, Mónica	THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS
Filieri, Raffaele	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust
Filipovic, Jelena	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES
Flavian, Carlos	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
Foo, Carina	Impact of Digital Native Advertising to a Brand
Fouad, Farah	Fashion Activism: Exploring How Fashion Impacts Consumer behavior
Franze', Claudia	Investigating Why Online Purchasing Push Offline Sales In The Luxury Market
Fujihira, Haruka	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
G
Gadekar, Mahesh	EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
Gallage, Samanthika	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Galova, Jana	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
Garaus, Marion	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION
Garrett, Tony	INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE Paradoxical Effect of Coopetition in New Product Development The Effect of Service Innovation on Perceived Luxuriousness in Advertisement
Gaton Fraile, Maria Mercedes	DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY
Geyr, Maximilian	How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
Gierl, Heribert	SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY
Girschick, Alexander	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION
Gligorijevic, Dr Barbara	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE
Glückstad, Fumiko Kano	MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS
Godey, Bruno	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Gonzalez-Jimenez, Hector	The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING?
Gorton, Matthew	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
Goswami, Kishor	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
Gourvennec, Bernard	IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART
Goworek, Helen	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY
Grassi, Alessia	Being Transformed by Luxury Fashion Brands’ Art Foundations
Griffin, Jarrod	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
Gu, Haodong	Signaling effect and the influence of genres: movie consumption on Chinese online video platforms
Gu, Huimin	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
Guerreiro, João	EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE How influencers and digital interaction can impact consumer-brand relationship and engagement VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Guo, Hanglei	Factors Leading to Continuous Usage of AI Service on Mobile Shopping
H
Haddoud, Mohamed Yacine	INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH
Hahm, Jung Min	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS
Haire, Joel	To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
Halder, Pradipta	Consumer innovativeness and adoption of eco-innovations – an Indian study
Hallikainen, Heli	How time moderates the relationship between big data analytics use and company performance
Hamdi-Kidar, Linda	Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development
Han, Jinghe	Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology
Han, Sang-Lin	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion
Han, Tzu-Shian	The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership
Hantula, Donald	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
Hardt, Daniel	MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS
Hassan, Siti Hasnah	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
Hayashi, Junya	DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE
He, Yufeng	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
Heisley, Deborah D.	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
Heix, Sabrina	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands?
Hemilä, Jukka	BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM
Heo, Jun	Country of Origin Effect: The Role of Information Processing in Product Evaluation IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING? EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK
Her, So Young	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
Hermanns, Jan	HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING?
Hirose, Morikazu	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
Hirose, Morikazu	The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
Ho, Bach Quang	A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS
Ho, Foo Nin	When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages
Hoang, Thinh	Systematic review of omnichannel retailing and future research avenues
Honekamp, Mathis	CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
Horiguchi, Tetsuo	How Marketing Organizational Structure Affects Radical Product Innovation within the Firm
Hosseinpour, Masoumeh	A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY
Hsieh, Jung-Kuei	How to Enhance Soundless Video Advertisements
Hu, Lala	Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust
Hu, Xini	EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Huang, Li	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
Hughes, Mathew	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Hughes, Paul	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Huh, Kyoung Tae	SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
Hui, Lu	The mystery of consumer value structure in sharing economy
Hunter, Elise	Do You Trust AI? The Effect of AI Personalization on Advertisements
Hwang, Jae Hoon	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
I
Ifie, Kemefasu	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
Ilicic, Jasmina	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
Im, Hyunjoo	Exploring users' perception of voice assistants: Qualitative approach
Im, Subin	How Does Free Trial Experience Influence the Streaming Service Subscription? Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
Inoue, Atsuko	GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR
Ishibashi, Ken	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
Ishii, Ryuta	AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS
Iwama, Yusuke	Customization Failures Caused by Mass Confusion
J
Jacob, Isaac	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Jang, Seo Chul	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
Jang, Seongsoo	The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality PRODUCT LINE AND PRICING STRATEGIES FOR MOBILE APPS IN A TWO-SIDED PLATFORM
Jang, Sungha	Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
Jang, Sunghyun	How Does Free Trial Experience Influence the Streaming Service Subscription?
Japutra, Arnold	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
Jeng, Don Jyh-Fu	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
Jeon, Sua	Social Media Influencers: What Makes them Influential?
Jeon, Yongwoog Andy	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
Jeong, Dayun	A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
Jeong, Miyoung	INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
Jiang, Ruochen	Emojis and brand self-representation: a text analytics approach
Jo, Wooyong	ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY
Johnson, Lester W.	To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
Ju, Yong	THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
Jun, Hyejin	Does culture matter in art infusion? Implications for luxury advertising
Jung, A-Reum	Country of Origin Effect: The Role of Information Processing in Product Evaluation IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING? EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK
Jung, Hyukjin	The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
Jung, Jae Min	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION? STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
K
Kadir, Mohammad	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Kang, Eun Yeon	The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption
Kang, Moon Young	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
Kang, Seungmook	Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers
Kangle, Cui	The mystery of consumer value structure in sharing economy
Kapareliotis, Ilias	Branding Family-Owned Cretan Wineries: The Role of Heritage Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
Kapoor, Sunaina	A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL
Karanika, Katerina	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
Karimi, Sahar	THE EFFECTIVENESS OF USER GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES
Kastner, Margit	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Kasturiratne, Dulekha	INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH
Kaur, Sarabjit	SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT
Kaur, Simran	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
Kawahara, Yoshinobu	The New Value Proposition for Sustainable Life Style
Kawakami, Tomoko	Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan
Kawashima, Takashi	The New Value Proposition for Sustainable Life Style
Khanna, Monica	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Ki, Chung-Wha Chloe	Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults?
Kiho, Mariko	The New Value Proposition for Sustainable Life Style
Kikumori, Mai	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT
Kim, Alex Jiyoung	ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
Kim, Bach	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
Kim, Changju	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET
Kim, Hojung	A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE
Kim, Hyejin	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
Kim, Hyesun	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
Kim, Hyunsu	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach
Kim, Jae-Eun	Do You Trust AI? The Effect of AI Personalization on Advertisements
Kim, Jaehun	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital? The Effects of Parasocial Relationship on Purchase Intention in the Social Media
Kim, Jeawon	Marketing for good: Co-creating a behaviour change program Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Kim, Jeeyeon	THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM? THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS
Kim, Jikyung Jeanne	Advertising and Investor Sentiments MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
Kim, Jinwon	The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings
Kim, Jiyeon	INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS
Kim, Jiyoung	Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory
Kim, Juhyun	Using ZMET to Construct the Consensus Map for Online Art-based Startups
Kim, Junghyun	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Kim, Jungkeun	Do You Trust AI? The Effect of AI Personalization on Advertisements Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews
Kim, Juran	Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers How Social Media Influencers can Promote Advertising Value and Brand Equity
Kim, Kacy	The influence of humor appeal in luxury advertising Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads. AD EXPOSURE SEQUENCE IN SCARCITY MARKETING
Kim, Ki-Hyung	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS
Kim, Kyung Hoon	BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY The effects of value co-creation in social platforms on participating companies' competitive advantage THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
Kim, Kyung-hoon	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Kim, Kyunghoon	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity Celebrity-Consumer Interaction and Product Innovation Performance: Is it a Matter of Emotions? How Social Media Influencers can Promote Advertising Value and Brand Equity
Kim, Nhayoon	Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan
Kim, Qurie	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
Kim, Sang Jin	The effects of value co-creation in social platforms on participating companies' competitive advantage
Kim, Sang Kyun	THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE
Kim, Sang-Hoon	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
Kim, Sanghwa	Offline Touch and Online Retailing: Evidence from a Field Experiment
Kim, Seung Hyun	Offline Touch and Online Retailing: Evidence from a Field Experiment
Kim, Sujin	AD EXPOSURE SEQUENCE IN SCARCITY MARKETING
Kim, Sunghoon	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
Kim, Woody	DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES
Kim, Wooyang	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES
Kim, Youn-Kyung	Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults?
Kitazawa, Ryohei	Customization Failures Caused by Mass Confusion
Kladou, Styliani	Branding Family-Owned Cretan Wineries: The Role of Heritage
Klucarova, Sona	HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
Knox, Kathy	Marketing for good: Co-creating a behaviour change program
Ko, Eunju	Does culture matter in art infusion? Implications for luxury advertising SOCIAL ENGAGEMENT FOR INTEGRATION THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS SOCIAL ENGAGEMENT FOR INTEGRATION LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19 HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
Ko, Eunju	A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION
Ko, Jisu	PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19
Koinig, Isabell	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
Koo, Dong Mo	BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY Do You Trust AI? The Effect of AI Personalization on Advertisements THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
Kopp, Steve	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
Kopp, Steven	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands?
Kopp, Tom	Getting more than you bargained for: Perceptions of Hallstatt's overtourism during COVID-19
Koromyslov, Maxime	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers
Koronaki, Eirini	REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility
Kubo, Tomokazu	Postponed inventory investment and distributors' performance in Japan
Kuchenbecker, Cailin	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION? STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
Kurisu, Kaoru	Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan
Kwak, Youshin	Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
Kwon, Sang Hoon	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
Kwon, Yehyeon	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS
Kyriacou, Evdoxia	Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities
Kyriakopoulos, Kyriakos	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Kyrousi, Antigone	REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility
L
Langaro, Daniela	Is Apology the best strategy to mitigate Online Firestorms in social media? Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans
Lau, Kong Cheen	Impact of Digital Native Advertising to a Brand
Laud, Gaurangi	Understanding Service Exclusion Through Value Co-Creation Paradigm
Laukkanen, Tommi	Consumer innovativeness and adoption of eco-innovations – an Indian study How time moderates the relationship between big data analytics use and company performance
Lawry, Charles	Click to impress: The power of fashion designers in the digital luxury space
Le, Nga Viet	Systematic review of omnichannel retailing and future research avenues
Le, Thi-Mai	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
Lee, Chaein	Do You Trust AI? The Effect of AI Personalization on Advertisements
Lee, Eun Ju	Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
Lee, Garim	Exploring users' perception of voice assistants: Qualitative approach
Lee, Hojae	THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING
Lee, Hosun	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
Lee, Hyeryeon	Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China
Lee, Hyun-Woo	NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
Lee, Jacob C.	Do You Trust AI? The Effect of AI Personalization on Advertisements
Lee, Jaewoo	A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram
Lee, Jennifer J.	Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market New era signals and customer review platforms: Conceptual and empirical analysis
Lee, Jong-Ho	THE EFFECT OF PERSONALIZED CHATBOTS Paradoxical Effect of Coopetition in New Product Development The Effect of Service Innovation on Perceived Luxuriousness in Advertisement
Lee, Kwang-Ho	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
Lee, Kyung Yul	INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR
Lee, Min Young	The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty
Lee, Minju	HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS
Lee, Sanghoon	RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION
Lee, Sanghyub John	Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews
Lee, Sean	Consumer e-deal proneness: Does anticipatory regret moderate?
Lee, Shinhyoung	THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS
Lee, Sungkyu	Paradoxical Effect of Coopetition in New Product Development The Effect of Service Innovation on Perceived Luxuriousness in Advertisement
Lee, Woojun	Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China
Lee, Younghwa	A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
Lee, Youngju	A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE
Lee, Youseok	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
Lei, Botian	Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM)
Lei, Wang	Applying Persona as an Effective Approach in Hotel Demand Forcasting
Lejealle, Catherine	BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
Li, Fangzhou	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
Li, Guofeng	INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Li, Guoxin	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
Li, Qinglin	THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES
Li, Shanshi	Emojis and brand self-representation: a text analytics approach
Li, Siwei	The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
Li, Yiling	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
Li, Yinxing	Social Ties and User Contribution: Evidence from Twitter
Li, Yixin	How emerging market Invest Response to Food Nutrition Labelling Regulation INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Li, Zhen	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
Li, Zhujun	Signaling effect and the influence of genres: movie consumption on Chinese online video platforms
Liang, Xiaoning	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
Ligara, Neo	THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS
Lim, Sosun	EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW
Ling, Fan	Applying Persona as an Effective Approach in Hotel Demand Forcasting
Lipnickas, Gediminas	Market Shaping - Creating Value Through Effort Reduction
Liu, Chih-Ling	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
Liu, Honglei	Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics
Liu, Matthew	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
Liu, Tungyun	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
Liu, Xing	HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION
Liu, Yongdan	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
Liu, Yuting	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
Lo Presti, Letizia	“YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
Longhi, Andrea	Innovations and growing trends in Access-based luxury consumption
Lopez, Carmen	INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH
Lorz, Tamara	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
Loureiro, Sandra Maria Correia	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE How influencers and digital interaction can impact consumer-brand relationship and engagement VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS Is Apology the best strategy to mitigate Online Firestorms in social media? TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY Firm performance through online engagement: the role of experience and customer inspiraton Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB
Lu, Bo	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
Lu, Huiwen	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers
Lu, Jie	Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation
Lubbe, Isolde	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET
Lunde, Matthew	A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS
Luo, Hong	A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods
Luo, Xiaoyan	PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION
M
Ma, Emily	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL
Ma, Jenny	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency
Ma, Zecong	Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market
Ma, Zengguang	Is my own design the most impressive? A Co-creation Perspective on the Online User Design
Mahlamäki, Tommi	Collaborative Sales Force Automation Tools - Drivers and Challenges
Mainolfi, Giada	“YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
Maione, Salvatore	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY
Makam, Sathyaprakash Balaji	SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT
Mandler, Timo	Three decades of research on loyalty programs: A literature review and future research agenda How do born global firms grow up? The role of firm capabilities during the internationalization process
Marino, Vittoria	“YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
Marques, Catarina	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES
Marquez, Guillermo	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
Martins Gonçalves, Helena	Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data
Mason, Michela Cesarin	Consumer’s attitude toward farmed fish fed with insect-based flours
Mathies, Christine	Customer responses to a frontline service robot in a retail services context
Matiatou, Maria	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
Maturana, Patricio	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
Mazzoli, Valentina	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
McClelland, Robert	Systematic review of omnichannel retailing and future research avenues
McKelvey, Guy	STREETWEAR COLLABORATIONS
McManus, Justin	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
Medina Olivares, Alondra Natalia	CO-CREATION EXPERIENCE IN PEER WORK GROUPS
Mehta, Bijal	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
Meiqian, Hou	The mystery of consumer value structure in sharing economy
Mendini, Monica	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY
Mhalla, Majdouline	WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
Miao, Miao	The Influence of Information Searching Patterns on Customer Loyalty in Vietnamese E-commerce HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS
Micevski, Milena	THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES
Michaelidou, Nina	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
Min, Dong-Jun	How likely are you to trust financial institutions? Well…It Depends.
Min, Jihye	Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory
Min, Kyeong Sam	The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
Mineo, Kei	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery
Miyamoto, Junji	Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values-
Mo, Tingting	KOLs’ influence on generation Z consumers in China and France: A self-expansion framework
Mo, Ziying	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
Molinillo, Sebastian	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
Moon, Hakil	THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity
Moon, Junyean	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS
Moon, Minkyung	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers The Effects of Parasocial Relationship on Purchase Intention in the Social Media
Moore, Ashlyn	Social Media Influencers: What Makes them Influential?
Moretti, Andrea	A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS Consumer’s attitude toward farmed fish fed with insect-based flours
Moriguchi, Takeshi	THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
Moriuchi, Emi	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach An Empirical Study of Japanese and American Consumers’ Attribution of Responsibility on their Decision-Making Process: An Eye-tracking Approach Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach
Moriyoshi, Naoko	An Empirical Study of Japanese and American Consumers’ Attribution of Responsibility on their Decision-Making Process: An Eye-tracking Approach
Mudau, Fhatuwani	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Mudgal, Aditi	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
Mukae, Ryo	The New Value Proposition for Sustainable Life Style
Muni, Devarsh	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
Munoz, Jillian	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
Munoz, Stephanie	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
N
Nagasawa, Shin'Ya	FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS
Nakami, Shinya	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
Narsipur, Soujanya	CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
Nassivera, Federico	Consumer’s attitude toward farmed fish fed with insect-based flours
Negm, Eiman	Fashion Activism: Exploring How Fashion Impacts Consumer behavior
Neomaniova, Katarina	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
Neves, Helder	Is Apology the best strategy to mitigate Online Firestorms in social media?
Ng, Kai Lam	Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
Ng, Vicky Wing Kei	Too much information? Consumer data and online privacy in Hong Kong
Nguyen, Anh Thi Van	Systematic review of omnichannel retailing and future research avenues
Nguyen, Mai	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Noh, Mijeong	EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR
Northup, Temple	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
Nosi, Costanza	WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
Nur Rizqi, Vania	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS
O
Oh, Haemoon	INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
Oh, Joon-Hee	FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
Oliveira, Pedro	Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans
Ong, Fon Sim	SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT
Ong Lai Teik, Derek	Barriers to Implementing Social Marketing in Asia: A Critical Review
Ono, Akinori	Customization Failures Caused by Mass Confusion
Ono, Akinori	AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT
Osaki, Koji	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
Oxborrow, Lynn	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY
Ozuem, Wilson	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY
P
Pallant, Jason	To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
Paluchova, Johana	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
Pan, Hong	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
Pandey, Amrendra	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
Pang, Bo	Policy implications for condom use in Asia: A systematic review Barriers to Implementing Social Marketing in Asia: A Critical Review
Pang, Wonbae	CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA
Panigyraki, Artemis	IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK
Panigyrakis, George G.	Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY
Panopoulos, Anastasios	REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY
Panopoulos, Anastasios	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility
Panteqi, Mivena	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
Papadopoulou, Christina	‘I want you to panic’: Cross cultural perspectives on climate change scepticism
Papakonstantinou, Katerina	IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK
Park, Bo-yong	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
Park, Chang Hee	Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
Park, Heejung	A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS How likely are you to trust financial institutions? Well…It Depends. CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US
Park, Hyunjin	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
Park, Jaewoo	Exploring the role of perceived risk on attitude toward chatbot services among aging consumers
Park, Joohyung	INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations
Park, Min-Sook	The Effects of Parasocial Relationship on Purchase Intention in the Social Media THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
Park, Sangchul	THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS
Park, Sangsoo	Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults?
Park, Sangwon	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Park, Seong-Yeon	A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods
Park, Subin	A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL
Park, Yeonseo	A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION
Pasquinelli, Cecilia	LUXURY BRANDS AND CONSUMERS: THE NEW WAY
Patterson, Paul G.	Customer responses to a frontline service robot in a retail services context
Pauser, Sandra	BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
Pellicelli, Anna Claudia	Investigating Why Online Purchasing Push Offline Sales In The Luxury Market
Peng, Zou	How emerging market Invest Response to Food Nutrition Labelling Regulation INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Pereira, Helia	THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS
Pereira, José	THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS
Perez, Andrea	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study
Perez Perez, Lucia	DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY
Peter, Paula C.	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC
Phau, Ian	Consumer e-deal proneness: Does anticipatory regret moderate? LUXURY BRANDS AND CONSUMERS: THE NEW WAY
Pickering, Mitchell	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
Pieraccini, Irene	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
Pillai, Souji Gopalakrishna	DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES
Ping, Yanni	Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness
Pinho, José Carlos	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
Pitardi, Valentina	Investigating customer-service robots interactions in embarrassing service encounters
Plewa, Carolin	Market Shaping - Creating Value Through Effort Reduction
Policarpo, Pedro	EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE
Polyakova, Alexandra	I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals
Priya, Pankaj	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
Psimouli, Maria	Branding Family-Owned Cretan Wineries: The Role of Heritage
Puspita, Henny	A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR
Q
Qesja, Bora	IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
Qi, Chenyue	Is my own design the most impressive? A Co-creation Perspective on the Online User Design How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability
Quarrie, Steve	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
Quester, Pascale	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
R
Raggiotto, Francesco	A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS
Rai, Krupa	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
Rajaguru, Rajesh	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS Understanding Service Exclusion Through Value Co-Creation Paradigm
Rajamma, Rajasree K.	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
Ranfagni, Silvia	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
Rao, Qianhui	Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
Raposo, David	How influencers and digital interaction can impact consumer-brand relationship and engagement
Reibstein, David	Mirror Mirror: National Self Enhancement Bias
Reichert, Tom	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Reid, Leonard	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
Ri, Sung Yoon	COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
Rialti, Riccardo	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
Ribeiro, Margarida	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR
Rivera-Pesquera, Martha	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
Rosado-Pinto, Filipa	The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY
Roschk, Holger	A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY
Ross, Corey	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers
Rovai, Serena	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY
Rovai, Serena	LUXURY BRANDS AND CONSUMERS: THE NEW WAY
Rundle-Thiele, Sharyn	Marketing for good: Co-creating a behaviour change program
Ryoo, Yuhosua	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
S
Saadawy, Kevin	VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS
Sakama, Towako	THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY
San, Hkawn	HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?
Santos, Susana	Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data
Satawedin, Patama	Barriers to Implementing Social Marketing in Asia: A Critical Review
Sauber, Matthew	INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Schepers, Jeroen	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
Schmutz, Iris	Missing price-related information - an assessment of pricing practices in B2B context
Schwenke, Marco	VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS
Seegebarth, Barbara	Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology
Seo, Joon Yong	A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
Seo, Yuri	Does culture matter in art infusion? Implications for luxury advertising LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
Septianto, Felix	Does culture matter in art infusion? Implications for luxury advertising LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
Shabnam, Saadia	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
Shah, Mohak	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
Shah, Paragi	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
Sheng, Guanghua	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
Shibly, Sirajul	New era signals and customer review platforms: Conceptual and empirical analysis
Shimul, Anwar Sadat	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust The role of consumer’s perceived values in evaluating the innovative product Consumer e-deal proneness: Does anticipatory regret moderate?
Shin, Dong Il	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
Shin, Donghee	ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
Shin, Hanna	Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
Shin, Hyejo Hailey	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
Shin, Hyunju	The influence of humor appeal in luxury advertising
Shin, Jang-Hee	A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL
Shin, Jongkuk	The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers
Shin, Jongkuk	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital? The Effects of Parasocial Relationship on Purchase Intention in the Social Media THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
Sichtmann, Christina	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services
Siddike, Md. Abul Kalam	A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS
Singh, Amara	THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS
Singh, Jaywant	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Sippel, Tabea	THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS
Siriwardana, Sajith	Understanding Service Exclusion Through Value Co-Creation Paradigm
So, Kevin Kam Fung	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach
Soares, Ana	Fashion Activism: Exploring How Fashion Impacts Consumer behavior DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
Sohn, Stefanie	Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs)
Soliman, Mahmoud A	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
Son, Sang-chul	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Song, Hyeasinn	THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS
Song, Ji Hee	THE EFFECT OF PERSONALIZED CHATBOTS
Song, Juhee	THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
Song, Lei	Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness
Song, Xiaoxiao	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
Song, Xin	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
Souchon, Anne	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Sparks, Beverley	Understanding Continued Use Intentions of Travel App Users
Spence, Mark T.	Do You Trust AI? The Effect of AI Personalization on Advertisements
Stangl, Brigitte	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Studer, Pirmin	LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY
Suganami, Norihiro	FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS
Sugimoto, Koji	Consumption Interest of the Elderly
Suh, Jungmin	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE
Sun, Liang	Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics
Sun, Qin	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
Sun, Yang	The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN
Sung, Billy	Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
Sung, Jooeun	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
Sung, Sijun	A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL
Sung, Yoon Hi	The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption
Suwondo, Sulistia	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC
Szoecs, Ilona	THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES
T
Taketani, Keigo	Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery
Talay, Cagri	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY
Tan, Xiaofang Doreen	NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS
Taylor, Charles	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
Teah, Kevin	Consumer e-deal proneness: Does anticipatory regret moderate? Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
Teah, Min	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust The role of consumer’s perceived values in evaluating the innovative product
Terlutter, Ralf	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY
Tiwasing, Pattanapong	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
Toker, Aysegul	LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING
Tonikidou, Artemis	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Toukola, Sebastian	Collaborative Sales Force Automation Tools - Drivers and Challenges
Tran, Anh	To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
Trifts, Valerie	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
Tsang, Lennon	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
Tseng, Ting-Hsiang	AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
Tu, Vo Hong	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
U
Uhm, Jun-Phil	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
Ukpabi, Dandison	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Urumutta Hewage, Ganga	HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
Utami, Ami Fitri	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
V
Vaudrey, Rhonwyn K	A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE
Venter de Villiers, Marike	THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS
Vescovi, Tiziano	Cultural context and cross-cultural marketing strategies Between Italy and China. The case of Amarena Fabbri
Vinhas da Silva, Rui	DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES
Vocino, Andrea	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
W
Wagner, Udo	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
Wan, Lisa	HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION
Wan, Lisa C.	PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?
Wan, Yuan	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers
Wang, Chung-Yu	Customer participation and the role of relationship length
Wang, Hui-Ming Deanna	Social Ties and User Contribution: Evidence from Twitter
Wang, Jeff Jianfeng	A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE
Wang, Kai-Yu	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Wang, Min	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
Wang, Shuman	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity How Social Media Influencers can Promote Advertising Value and Brand Equity
Wang, Siqi	THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?
Wang, Xiaowei	Emojis and brand self-representation: a text analytics approach
Wang, Xin	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
Wang, Xueli	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective
Wang, Ying	Understanding Continued Use Intentions of Travel App Users
Wegener, Duane	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
Wei, Wenzhong	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Weiner, Hannah	INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS
Weinreich, Nedra Kline	Barriers to Implementing Social Marketing in Asia: A Critical Review
Weng, Chen	RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN
Whang, Claire	Exploring users' perception of voice assistants: Qualitative approach
Whang, Jeongbin	THE EFFECT OF PERSONALIZED CHATBOTS
Wilkie, Dean	Market Shaping - Creating Value Through Effort Reduction
Williams, Michael	MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA
Willis, Michelle	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY
Wirtz, Jochen	Investigating customer-service robots interactions in embarrassing service encounters
Wolfsteiner, Elisabeth	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION
Wong, Jared	When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages
Woo, Jihee	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS
Woo, Se Kyung	THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE
Wu, Quiqin	Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing
Wu, Yu-Ping	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Wut, Tai-Ming	Handicraft Women Entrepreneurship: Challenges and Opportunities Effect of Corporate Social Responsibility Practice on Social Media Crises in Travel Industry How Gender Matters: Sales person recovery management
X
Xi, Wei	PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL
Xiao, Ge	Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China
Xu, Bill	Effect of Corporate Social Responsibility Practice on Social Media Crises in Travel Industry
Xu, Feng Zeng	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL
Xuan, Ni	Applying Persona as an Effective Approach in Hotel Demand Forcasting
Y
Yang, Hui	Social Ties and User Contribution: Evidence from Twitter
Yang, Jiah	RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION
Yang, Kiseol	Social Media Influencers: What Makes them Influential? Lifestyle YouTube Influencers: Curators of Lifestyle Branding Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory
Yang, Lin	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
Yang, Shuai	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
Yapp, Emily	Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services.
Yeap, Jasmine A.L.	How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services.
Yeap, Jasmine A.L.	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
Yen, Chih-Lun	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
Yen, Jerome	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
Yeo, Jong Souk	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
Yerimou, Pantelitsa	THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY
Yeu, Minsun	How emerging market Invest Response to Food Nutrition Labelling Regulation INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Yi, Jisu	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE
Yi, Jiwon	Serifs for Conservatives: The Effect of Perceived Luxuriousness of Typeface on The Persuasiveness of Political Campaign
Yoo, Jiwon	THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES
Yoo, Kyunga	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Yoon, Jae Yeon	Social Media Usage and Mobile Shopping Behavior
Yoon, Jiho	Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
Yoon, Sanghyeak	MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
Yoon, Sangsuk	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
Yoon, Sukki	The influence of humor appeal in luxury advertising A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads. AD EXPOSURE SEQUENCE IN SCARCITY MARKETING
Yoon, Yeolim	MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
Youn, Nara	Serifs for Conservatives: The Effect of Perceived Luxuriousness of Typeface on The Persuasiveness of Political Campaign Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
Yousef, Murooj	Barriers to Implementing Social Marketing in Asia: A Critical Review
Yu, Annie Pei-I	CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model”
Yu, Jihye	THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING
Yu, Qionglei	EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Yu, Xiaolei	Celebrity-Consumer Interaction and Product Innovation Performance: Is it a Matter of Emotions?
Yu, Xiaolei	How Social Media Influencers can Promote Advertising Value and Brand Equity
Yuan, Chunlin	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity How Social Media Influencers can Promote Advertising Value and Brand Equity
Yuan, Xina	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
Yuk, Hyeyeon	INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE
Yun, Hye Su	SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION
Yun, Jin Ho	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
Yunita, Fera	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS
Z
Zahou, Heba	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
Zamparo, Gioele	Consumer’s attitude toward farmed fish fed with insect-based flours
Zarkada, Anna	WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?
Zhang, Chenlei	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency
Zhang, Hailin	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
Zhang, Hao	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP Is my own design the most impressive? A Co-creation Perspective on the Online User Design How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability
Zhang, Honghong	EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION: EXPLORING GENDER DIFFERENCES
Zhang, Jing	Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method
Zhang, Pei	The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty
Zhang, Ruijin	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
Zhang, Yun	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL
Zhu, Haiyun	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness
Zollo, Lamberto	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
Zotou, Athina	REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility

Disclaimer | Powered by EasyChair Smart Program