PROGRAM
Days: Thursday, November 5th Friday, November 6th Saturday, November 7th
Thursday, November 5th
View this program: with abstractssession overviewtalk overview
08:00-09:30 Editorial Bord Meetings (Live)
-Journal of Global Scholars of Marketing Science
-Journal of Global Fashion Marketing
-Journal of Global Sport Management
08:00-11:00 Social Events
Social Events
-Meet the Designers (Live): 9:30-10:30
-2020 GAMMA Young Artist Competiton (On-demand)
-Welcome Speeches (On-demand)
-Music Gala Concert: 2020 GMC at Seoul (On-demand)
Friday, November 6th
View this program: with abstractssession overviewtalk overview
08:00-09:30 Opening Ceremony & Keynote Speech (Live)
Title: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
Keynote Speaker: Prof. Roland T. Rust (University of Maryland)
09:30-10:30 Coffee Chat (Live)
Presider: Prof. Charles R. Taylor (Villanova University), Editor-in-Chief of International Journal of Advertising
10:30-12:00 Session 1.01: Retail Technology & Customer Experience Design
Chair:
Hye-Young Kim (University of Minnesota, United States)
| 10:30 | Exploring users' perception of voice assistants: Qualitative approach (abstract) |
| 10:42 | Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development (abstract) |
| 10:54 | Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan (abstract) |
| 11:06 | STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE (abstract) |
10:30-12:00 Session 1.02: Future of Advertising I
Chair:
Riccardo Rialti (University of Florence, Italy)
| 10:30 | GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS (abstract) |
| 10:42 | The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency (abstract) |
| 10:54 | How to Enhance Soundless Video Advertisements (abstract) |
| 11:06 | Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising (abstract) |
| 11:18 | RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS (abstract) |
| 11:30 | DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES (abstract) |
| 11:42 | SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA (abstract) |
10:30-12:00 Session 1.03: The Role of Luxuriousness in High-End Brand Advertising I
Chair:
Hyunju Shin (Georgia Southern University, United States)
| 10:30 | The influence of humor appeal in luxury advertising (abstract) |
| 10:42 | Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust (abstract) |
| 10:54 | WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS (abstract) |
| 11:06 | When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages (abstract) |
| 11:18 | THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION (abstract) |
10:30-12:00 Session 1.04: Sustainability: Challenges, Frameworks and Insights from Asia I
Chairs:
Eunju Ko (Yonsei University, Republic of Korea, South Korea)
Benjamin Wooliscroft (Auckland University of Technology, New Zealand)
Benjamin Wooliscroft (Auckland University of Technology, New Zealand)
| 10:30 | Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective (abstract) |
| 10:42 | Marketing for good: Co-creating a behaviour change program (abstract) |
| 10:54 | Consumer innovativeness and adoption of eco-innovations – an Indian study (abstract) |
| 11:06 | ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA (abstract) |
10:30-12:00 Session 1.05: Decision-Making in International Marketing I
Chairs:
Paul Hughes (De Montfort University, UK)
Magnus Hultman (University of Leeds, UK)
Joao Oliveira (Loughborough University, UK)
Magnus Hultman (University of Leeds, UK)
Joao Oliveira (Loughborough University, UK)
| 10:30 | NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS (abstract) |
| 10:42 | BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE (abstract) |
| 10:54 | IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES (abstract) |
| 11:06 | A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING (abstract) |
| 11:18 | INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH (abstract) |
10:30-12:00 Session 1.06: Mobile Marketing
Chairs:
Wolfgang Fritz (Technische Universitaet Braunschweig, Germany)
Stefanie Sohn (Technische Universitaet Braunschweig, Germany)
Stefanie Sohn (Technische Universitaet Braunschweig, Germany)
| 10:30 | Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology (abstract) |
| 10:42 | THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER (abstract) |
| 10:54 | EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION (abstract) |
| 11:06 | Factors Leading to Continuous Usage of AI Service on Mobile Shopping (abstract) |
10:30-12:00 Session 1.07: Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow I
Chairs:
Linda Golden (The University of Texas at Austin, United States)
Kacy Kim (Bryant University, United States)
Kacy Kim (Bryant University, United States)
| 10:30 | Fashion Activism: Exploring How Fashion Impacts Consumer behavior (abstract) |
| 10:42 | Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands? (abstract) |
| 10:54 | How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study (abstract) |
12:00-13:30 Session 2.01: New Marketing & Management in Global Digital World I
Chair:
Jooeun Sung (Yonsei University, South Korea)
| 12:00 | “IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS (abstract) |
| 12:12 | SOCIAL ENGAGEMENT FOR INTEGRATION (abstract) |
| 12:24 | How emerging market Invest Response to Food Nutrition Labelling Regulation (abstract) |
| 12:36 | HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP? (abstract) |
| 12:48 | How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive (abstract) |
12:00-13:30 Session 2.02: Future of Advertising II
Chair:
Yung Kyun Choi (DONGGUK. UNIV., South Korea)
| 12:00 | HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM? (abstract) |
| 12:12 | INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR (abstract) |
| 12:24 | The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness (abstract) |
| 12:36 | ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING (abstract) |
| 12:48 | Impact of Digital Native Advertising to a Brand (abstract) |
| 13:00 | Practitioner views of creativity and digitization in the Hong Kong advertising industry (abstract) |
| 13:12 | IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING? (abstract) |
12:00-13:30 Session 2.03: The Role of Luxuriousness in High-End Brand Advertising II
Chair:
Ziying Mo (International School of Business & Finance, Sun Yat-Sen University, China)
| 12:00 | Does culture matter in art infusion? Implications for luxury advertising (abstract) |
| 12:12 | REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY (abstract) |
| 12:24 | AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS (abstract) |
12:00-13:30 Session 2.04: Sustainability: Challenges, Frameworks and Insights from Asia II
Chair:
Tetsuma Emmaru (Osaka City University, Japan)
| 12:00 | GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH (abstract) |
| 12:12 | What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－ (abstract) |
| 12:24 | Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents (abstract) |
| 12:36 | ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE? (abstract) |
12:00-13:30 Session 2.05: Decision-Making in International Marketing II
Chairs:
Paul Hughes (De Montfort University, UK)
Magnus Hultman (University of Leeds, UK)
Joao Oliveira (Loughborough University, UK)
Magnus Hultman (University of Leeds, UK)
Joao Oliveira (Loughborough University, UK)
| 12:00 | Country of Origin Effect: The Role of Information Processing in Product Evaluation (abstract) |
| 12:12 | DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET (abstract) |
| 12:24 | ‘I want you to panic’: Cross cultural perspectives on climate change scepticism (abstract) |
| 12:36 | STREETWEAR COLLABORATIONS (abstract) |
12:00-13:30 Session 2.06: Online Retailing
Chair:
Lei Song (The Pennsylvania State University, United States)
| 12:00 | PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION (abstract) |
| 12:12 | Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness (abstract) |
| 12:24 | THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS (abstract) |
| 12:36 | HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS (abstract) |
| 12:48 | Offline Touch and Online Retailing: Evidence from a Field Experiment (abstract) |
12:00-13:30 Session 2.07: Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow II
Chair:
Ganga Urumutta Hewage (Bryant University, United States)
| 12:00 | HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS (abstract) |
| 12:12 | The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption (abstract) |
| 12:24 | DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY (abstract) |
12:00-13:30 Session 2.08: 2020 ANZMAC-GAMMA Joint Symposium
Chairs:
| 12:00 | INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE (abstract) |
| 12:12 | AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL (abstract) |
| 12:24 | Signaling effect and the influence of genres: movie consumption on Chinese online video platforms (abstract) |
| 12:36 | Consumer behaviours under on-going terror threats (abstract) |
13:30-14:30 Session 3.01: New Marketing & Management in Global Digital World II
Chair:
Jeonghye Choi (Yonsei University, South Korea)
| 13:30 | HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE (abstract) |
| 13:42 | Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity (abstract) |
| 13:54 | The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective (abstract) |
| 14:06 | Using ZMET to Construct the Consensus Map for Online Art-based Startups (abstract) |
13:30-14:30 Session 3.02: Future of Advertising III
Chair:
Jungkeun Kim (Auckland University of Technology, New Zealand)
| 13:30 | Do You Trust AI? The Effect of AI Personalization on Advertisements (abstract) |
| 13:42 | Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method (abstract) |
| 13:54 | COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY (abstract) |
| 14:06 | What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction (abstract) |
13:30-14:30 Session 3.03: The Role of Luxuriousness in High-End Brand Advertising III
Chair:
Nara Youn (Hongik University, South Korea)
| 13:30 | Serifs for Conservatives: The Effect of Perceived Luxuriousness of Typeface on The Persuasiveness of Political Campaign (abstract) |
| 13:42 | CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY (abstract) |
| 13:54 | FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY (abstract) |
| 14:06 | Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising (abstract) |
13:30-14:30 Session 3.04: Sustainability: Challenges, Frameworks and Insights from Asia III
Chair:
Tai Ming Wut (School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong)
| 13:30 | SOCIAL ENGAGEMENT FOR INTEGRATION (abstract) |
| 13:42 | Effect of Corporate Social Responsibility Practice on Social Media Crises in Travel Industry (abstract) |
| 13:54 | Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China (abstract) |
| 14:06 | HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY (abstract) |
13:30-14:30 Session 3.06: Marketing and Entrepreneurship
Chairs:
Mara Bakpayev (University of Minnesota, United States)
Fabian Bartsch (IÉSEG School of Management, France)
Yiannis Kouropalatis (Cardiff University, UK)
Robert Morgan (Cardiff University, UK)
Fabian Bartsch (IÉSEG School of Management, France)
Yiannis Kouropalatis (Cardiff University, UK)
Robert Morgan (Cardiff University, UK)
| 13:30 | Handicraft Women Entrepreneurship: Challenges and Opportunities (abstract) |
| 13:42 | TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs (abstract) |
| 13:54 | How do born global firms grow up? The role of firm capabilities during the internationalization process (abstract) |
| 14:06 | Applying Persona as an Effective Approach in Hotel Demand Forcasting (abstract) |
| 14:18 | How Marketing Organizational Structure Affects Radical Product Innovation within the Firm (abstract) |
13:30-14:30 Session 3.07: Cross Cultural Consumers and Globalization I
Chairs:
Fabian Bartsch (IÉSEG School of Management, France)
Fernando Fastoso (University of York, UK)
Hector Gonzalez-Jimenez (ESCP Europe Business School, Spain)
Fernando Fastoso (University of York, UK)
Hector Gonzalez-Jimenez (ESCP Europe Business School, Spain)
| 13:30 | HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS (abstract) |
| 13:42 | The Antecedents of Global Brand Advocacy for Home and Overseas Chinese (abstract) |
| 13:54 | A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS (abstract) |
13:30-14:30 Session 3.08: 2020 JSMD-GAMMA Joint Symposium
Chairs:
| 13:30 | Postponed inventory investment and distributors' performance in Japan (abstract) |
| 13:42 | Customization Failures Caused by Mass Confusion (abstract) |
| 13:54 | AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT (abstract) |
| 14:06 | JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS (abstract) |
14:30-15:30 Session 4.01: New Marketing & Management in Global Digital World III
Chair:
Sang-Lin Han (Hanyang University, South Korea)
| 14:30 | KOLs’ influence on generation Z consumers in China and France: A self-expansion framework (abstract) |
| 14:42 | New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion (abstract) |
| 14:54 | A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE (abstract) |
| 15:06 | How Social Media Influencers can Promote Advertising Value and Brand Equity (abstract) |
14:30-15:30 Session 4.02: Future of Advertising IV
Chair:
A-Reum Jung (Sejong University, South Korea)
| 14:30 | THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE (abstract) |
| 14:42 | EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK (abstract) |
| 14:54 | Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation (abstract) |
| 15:06 | SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION (abstract) |
14:30-15:30 Session 4.03: The Role of Luxuriousness in High-End Brand Advertising IV
Chair:
Raffaele Filieri (Audencia Business School, France)
| 14:30 | MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING (abstract) |
| 14:42 | Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility (abstract) |
| 14:54 | CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY (abstract) |
14:30-15:30 Session 4.04: Product Innovation & Consumer Behaviors I
Chairs:
| 14:30 | Is my own design the most impressive? A Co-creation Perspective on the Online User Design (abstract) |
| 14:42 | Celebrity-Consumer Interaction and Product Innovation Performance: Is it a Matter of Emotions? (abstract) |
| 14:54 | Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation (abstract) |
| 15:06 | RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN (abstract) |
14:30-15:30 Session 4.05: Advertising and Branding
Chairs:
| 14:30 | Mirror Mirror: National Self Enhancement Bias (abstract) |
| 14:42 | BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY (abstract) |
| 14:54 | Emojis and brand self-representation: a text analytics approach (abstract) |
| 15:06 | The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection (abstract) |
14:30-15:30 Session 4.06: Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions I
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
| 14:30 | The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude (abstract) |
| 14:42 | EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE (abstract) |
| 14:54 | How influencers and digital interaction can impact consumer-brand relationship and engagement (abstract) |
| 15:06 | VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS (abstract) |
14:30-15:30 Session 4.07: Cross Cultural Consumers and Globalization II
Chairs:
Fabian Bartsch (IÉSEG School of Management, France)
Fernando Fastoso (University of York, UK)
Hector Gonzalez-Jimenez (ESCP Europe Business School, Spain)
Fernando Fastoso (University of York, UK)
Hector Gonzalez-Jimenez (ESCP Europe Business School, Spain)
| 14:30 | The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services (abstract) |
| 14:42 | HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING? (abstract) |
| 14:54 | On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising (abstract) |
14:30-15:30 Session 4.08: Strategy & Innovation in Fashion, Beauty and Luxury I
Chairs:
| 14:30 | Innovations and growing trends in Access-based luxury consumption (abstract) |
| 14:42 | LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY (abstract) |
| 14:54 | FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS (abstract) |
| 15:06 | Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan (abstract) |
| 15:18 | Being Transformed by Luxury Fashion Brands’ Art Foundations (abstract) |
| 15:30 | Click to impress: The power of fashion designers in the digital luxury space (abstract) |
14:30-15:30 Session 4.09: Marketing in General I
Chair:
Joon-Hee Oh (California State University East Bay, United States)
| 14:30 | SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT (abstract) |
| 14:42 | Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau (abstract) |
| 14:54 | FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER (abstract) |
15:30-16:30 Session 5.01: New Marketing & Management in Global Digital World IV
Chair:
Jaehun Kim (Pusan National University, South Korea)
| 15:30 | Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors (abstract) |
| 15:42 | Consumer e-deal proneness: Does anticipatory regret moderate? (abstract) |
| 15:54 | A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods (abstract) |
| 16:06 | “YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY. (abstract) |
| 16:18 | The Effects of Parasocial Relationship on Purchase Intention in the Social Media (abstract) |
15:30-16:30 Session 5.02: Spatial Analytics in Business and Tourism Research
Chair:
Seongsoo Jang (Cardiff University, UK)
| 15:30 | The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily (abstract) |
| 15:42 | The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings (abstract) |
| 15:54 | SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES (abstract) |
15:30-16:30 Session 5.03: Global Perspectives in Business-to-Business Marketing
Chair:
Anthony Di Benedetto (Temple University, United States)
| 15:30 | How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability (abstract) |
| 15:42 | The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality (abstract) |
| 15:54 | THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE (abstract) |
15:30-16:30 Session 5.04: Product Innovation & Consumer Behaviors II
Chairs:
| 15:30 | The role of consumer’s perceived values in evaluating the innovative product (abstract) |
| 15:42 | THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS (abstract) |
| 15:54 | THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS (abstract) |
| 16:06 | IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY (abstract) |
15:30-16:30 Session 5.05: Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline I
Chair:
Werner Kunz (University of Massachusetts Boston, United States)
| 15:30 | To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents (abstract) |
| 15:42 | CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES (abstract) |
| 15:54 | A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS (abstract) |
| 16:06 | Customer responses to a frontline service robot in a retail services context (abstract) |
| 16:18 | Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory (abstract) |
15:30-16:30 Session 5.06: Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions II
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
| 15:30 | THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS (abstract) |
| 15:42 | DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS (abstract) |
| 15:54 | TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY (abstract) |
| 16:06 | Firm performance through online engagement: the role of experience and customer inspiraton (abstract) |
15:30-16:30 Session 5.07: 2020 Global Culture Market Equity Symposium
Chairs:
Eunju Ko (Yonsei University, Republic of Korea, South Korea)
Roland Rust (University of Maryland, United States)
Roland Rust (University of Maryland, United States)
| 15:30 | PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19 (abstract) |
| 15:42 | HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS (abstract) |
| 15:54 | THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES (abstract) |
15:30-16:30 Session 5.08: Strategy & Innovation in Fashion, Beauty and Luxury II/New Luxury and Innovation: New Fashion Cities, New Consumers and New Brands
Chairs:
Ivan Coste Maniere (SKEMA Business School, France)
Jonas Hoffmann (SKEMA Business School, France)
Serena Rovai (La Rochelle Busoness School, France)
Jonas Hoffmann (SKEMA Business School, France)
Serena Rovai (La Rochelle Busoness School, France)
| 15:30 | Innovation in production, Trademark regulation and law in the wine industry (abstract) |
| 15:42 | Opera as luxury in culture: the impacts of digital innovation (abstract) |
| 15:54 | LUXURY BRANDS AND CONSUMERS: THE NEW WAY (abstract) |
| 16:06 | When raindrops turn to the sun shining market intelligence and innovative business models creation in Swiss luxury watchmaking industry (abstract) |
| 16:18 | HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY (abstract) |
| 16:30 | A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION (abstract) |
15:30-16:30 Session 5.09: Marketing in General II
Chair:
Joonheui Bae (Kyungpook National University, South Korea)
| 15:30 | I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals (abstract) |
| 15:42 | How Gender Matters: Sales person recovery management (abstract) |
| 15:54 | HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION (abstract) |
| 16:06 | INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT (abstract) |
16:30-17:30 Session 6.01: New Marketing & Management in Global Digital World V
Chair:
Hao Zhang (Northeastern University, Shenyang, China, China)
| 16:30 | A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR (abstract) |
| 16:42 | Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands (abstract) |
| 16:54 | New era signals and customer review platforms: Conceptual and empirical analysis (abstract) |
| 17:06 | SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK (abstract) |
16:30-17:30 Session 6.02: Service Innovation and Emerging Technologies in Tourism and Hospitality I
Chairs:
Xiang Robert Li (Temple University, United States)
Kevin So (Oklahoma State University, United States)
Kevin So (Oklahoma State University, United States)
| 16:30 | Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM) (abstract) |
| 16:42 | Understanding Continued Use Intentions of Travel App Users (abstract) |
| 16:54 | A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS (abstract) |
| 17:06 | Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery (abstract) |
| 17:18 | IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES (abstract) |
16:30-17:30 Session 6.03: Integrated Marketing Communications
Chair:
George Panigyrakis (Public Communication of Cyrpus University of Technology, Cyprus)
| 16:30 | The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership (abstract) |
| 16:42 | The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust (abstract) |
| 16:54 | WHAT MAKES A B2B FACEBOOK PAGE ENGAGING? (abstract) |
| 17:06 | AD EXPOSURE SEQUENCE IN SCARCITY MARKETING (abstract) |
| 17:18 | IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK (abstract) |
16:30-17:30 Session 6.04: Product Innovation & Consumer Behaviors III
Chairs:
| 16:30 | EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION: EXPLORING GENDER DIFFERENCES (abstract) |
| 16:42 | Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology (abstract) |
| 16:54 | INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE (abstract) |
| 17:06 | PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL (abstract) |
| 17:18 | Consumer’s attitude toward farmed fish fed with insect-based flours (abstract) |
16:30-17:30 Session 6.05: Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline II
Chair:
Werner Kunz (University of Massachusetts Boston, United States)
| 16:30 | CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS (abstract) |
| 16:42 | How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots (abstract) |
| 16:54 | IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART (abstract) |
| 17:06 | Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness (abstract) |
| 17:18 | Investigating customer-service robots interactions in embarrassing service encounters (abstract) |
| 17:30 | FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y (abstract) |
16:30-17:30 Session 6.06: Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions III
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
| 16:30 | STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT (abstract) |
| 16:42 | Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans (abstract) |
16:30-17:30 Session 6.07: Neuromarketing and Psychophysiology
Chairs:
| 16:30 | Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study (abstract) |
| 16:42 | THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X (abstract) |
| 16:54 | Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations (abstract) |
16:30-17:30 Session 6.08: Digital and Technology Driven Marketing I
Chair:
Juran Kim (Jeonju University, South Korea)
| 16:30 | Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands (abstract) |
| 16:42 | Collaborative Sales Force Automation Tools - Drivers and Challenges (abstract) |
| 16:54 | Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service (abstract) |
| 17:06 | Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals (abstract) |
16:30-17:30 Session 6.09: Marketing in General III
Chair:
Heeju Chae (Kyungsung University, South Korea)
| 16:30 | THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES (abstract) |
| 16:42 | THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL (abstract) |
| 16:54 | SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY (abstract) |
| 17:06 | SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR (abstract) |
Saturday, November 7th
View this program: with abstractssession overviewtalk overview
08:00-09:30 Meet the Editors (Live)
Prof. Iris Hung (Fudan University), Editor of International Journal of Research in Marketing
Prof. Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research
Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
Prof. J Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly
Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management
Prof. Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising
Prof. Ian Phau (Curtin University), Editor of Asia Pacific Journal of Marketing and Logistics
Prof. M. Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing
Prof. John Cadogan (Loughborough University), Editor of International Marketing Review
Prof. Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management
Prof. Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research
Prof. Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
Prof. Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
Prof. Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
Prof. Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal
Prof. Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Special Issue Guest Editor of Journal of Creative Communications
Prof. Jooyoung Kim (University of Georgia), Editor-in-ChiefJorunal of Interactive Advertising
Prof. Carlos Flavian (University of Zaragoza), Editor-in-Chief of Spanish Journal of Marketing - ESIC
Prof. Kihan Kim (Seoul National University), Editor-in-Chief of Journal of Global Sport Management
11:00-12:30 Session 7.01: New Marketing & Management in Global Digital World VI
Chair:
Jong-Ho Lee (Korea University, South Korea)
| 11:00 | THE EFFECT OF PERSONALIZED CHATBOTS (abstract) |
| 11:12 | Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities (abstract) |
| 11:24 | A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China (abstract) |
| 11:36 | Too much information? Consumer data and online privacy in Hong Kong (abstract) |
| 11:48 | BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY (abstract) |
| 12:00 | Systematic review of omnichannel retailing and future research avenues (abstract) |
11:00-12:30 Session 7.02: Marketing to Aging Consumers
Chairs:
Graham Ferguson (Curtin University, Australia)
Brian ‘t Hart (Trinity Western University, Canada)
Saadia Shabnam (Curtin University, Australia)
Brian ‘t Hart (Trinity Western University, Canada)
Saadia Shabnam (Curtin University, Australia)
| 11:00 | Exploring the role of perceived risk on attitude toward chatbot services among aging consumers (abstract) |
| 11:12 | Consumption Interest of the Elderly (abstract) |
| 11:24 | ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY (abstract) |
| 11:36 | WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB (abstract) |
11:00-12:30 Session 7.03: Asian Specialties and Marketing
Chair:
Akira Shimiu (Keio University, Japan)
| 11:00 | WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC (abstract) |
| 11:12 | Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach (abstract) |
| 11:24 | The New Value Proposition for Sustainable Life Style (abstract) |
| 11:36 | DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE (abstract) |
| 11:48 | EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE (abstract) |
11:00-12:30 Session 7.04: Retail Merchandising and Innovation
Chair:
Changju Kim (Ritsumeikan University, Japan)
| 11:00 | HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET (abstract) |
| 11:12 | The Influence of Information Searching Patterns on Customer Loyalty in Vietnamese E-commerce (abstract) |
11:00-12:30 Session 7.05: Service Innovation and Emerging Technologies in Tourism and Hospitality
Chairs:
Xiang Robert Li (Temple University, United States)
Kevin So (Oklahoma State University, United States)
Kevin So (Oklahoma State University, United States)
| 11:00 | Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention (abstract) |
| 11:12 | SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT) (abstract) |
| 11:24 | BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH (abstract) |
| 11:36 | Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital? (abstract) |
| 11:48 | The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty (abstract) |
11:00-12:30 Session 7.06: Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions V
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
| 11:00 | COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS (abstract) |
| 11:12 | THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS (abstract) |
| 11:24 | DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR (abstract) |
| 11:36 | DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES (abstract) |
11:00-12:30 Session 7.07: Multimedia Presentation I
Chair:
Neo Wong (Global Alliance of Marketing and Management Associations (GAMMA), South Korea)
11:00-12:30 Session 7.08: Digital and Technology Driven Marketing II
Chair:
Juran Kim (Jeonju University, South Korea)
| 11:00 | Antecedents and consequences of online customer experience of Chinese millennials luxury consumers (abstract) |
| 11:12 | Social Media Influencers: What Makes them Influential? (abstract) |
12:30-13:30 Session 8.01: New Marketing & Management in Global Digital World VII
Chair:
Jikyung Jeanne Kim (IE University, Spain)
| 12:30 | Advertising and Investor Sentiments (abstract) |
| 12:42 | MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS (abstract) |
| 12:54 | THE EFFECTIVENESS OF USER GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES (abstract) |
| 13:06 | DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING (abstract) |
12:30-13:30 Session 8.02: New Marketing & Management in Global Digital World VIII
Chair:
Hao Zhang (Northeastern University, Shenyang, China, China)
| 12:30 | Lifestyle YouTube Influencers: Curators of Lifestyle Branding (abstract) |
| 12:42 | THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS (abstract) |
| 12:54 | USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP (abstract) |
| 13:06 | Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior (abstract) |
| 13:18 | Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain (abstract) |
12:30-13:30 Session 8.03: New Marketing & Management in Global Digital World IX
Chair:
Hakil Moon (Eastern Michigan University, United States)
| 12:30 | Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach (abstract) |
| 12:42 | INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES (abstract) |
| 12:54 | THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE (abstract) |
| 13:06 | The effects of value co-creation in social platforms on participating companies' competitive advantage (abstract) |
12:30-13:30 Session 8.04: Theoretical and Practical Evolution of Retailing
Chair:
Emi Moriuchi (Rochester Institute of Technology (RIT), United States)
| 12:30 | MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA (abstract) |
| 12:42 | Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values- (abstract) |
| 12:54 | Three decades of research on loyalty programs: A literature review and future research agenda (abstract) |
| 13:06 | An Empirical Study of Japanese and American Consumers’ Attribution of Responsibility on their Decision-Making Process: An Eye-tracking Approach (abstract) |
| 13:18 | A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL (abstract) |
12:30-13:30 Session 8.05: Marketing Education
Chair:
Ralf Schellhase (hda, Germany)
| 12:30 | CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT (abstract) |
| 12:42 | DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION? (abstract) |
| 12:54 | CO-CREATION EXPERIENCE IN PEER WORK GROUPS (abstract) |
| 13:06 | EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR (abstract) |
| 13:18 | NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN (abstract) |
12:30-13:30 Session 8.06: Consumer Decision Making and Consumer Signaling I
Chair:
Alisara Rungnontarat Charinsarn (Thammasat University, Thailand)
| 12:30 | THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY (abstract) |
| 12:42 | INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS (abstract) |
12:30-13:30 Session 8.07: Marketing in General IV
Chair:
Sang-Hoon Kim (Seoul National University, South Korea)
| 12:30 | EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES (abstract) |
| 12:42 | THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS (abstract) |
| 12:54 | INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE (abstract) |
12:30-13:30 Session 8.08: Public Policy, Legal, and Ethical Issues in Marketing I
Chair:
Steven Kopp (University of Arkansas, United States)
| 12:30 | RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE (abstract) |
| 12:42 | UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS (abstract) |
| 12:54 | Policy implications for condom use in Asia: A systematic review (abstract) |
13:30-15:00 Session 9.01: New Marketing & Management in Global Digital World IX
Chair:
Heeju Chae (Kyungsung University, South Korea)
| 13:30 | SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES (abstract) |
| 13:42 | Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults? (abstract) |
| 13:54 | A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram (abstract) |
| 14:06 | Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers (abstract) |
| 14:18 | DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION (abstract) |
13:30-15:00 Session 9.02: Business Model Innovation for Customer Value and Sustainable Business
Chair:
Jaesu Kim (Korean Academy of Marketing Science, South Korea)
| 13:30 | The mystery of consumer value structure in sharing economy (abstract) |
| 13:42 | Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory (abstract) |
| 13:54 | EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW (abstract) |
| 14:06 | Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics (abstract) |
| 14:18 | ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS (abstract) |
| 14:30 | Market Shaping - Creating Value Through Effort Reduction (abstract) |
| 14:42 | BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM (abstract) |
13:30-15:00 Session 9.03: 2020 HIT-GAMMA Joint Symposium
Chair:
Peng Zou (Harbin Institute of Technology, China)
| 13:30 | INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES (abstract) |
| 13:42 | DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS (abstract) |
| 13:54 | DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING (abstract) |
| 14:06 | INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA (abstract) |
13:30-15:00 Session 9.04: 2020 AEMARK-GAMMA Joint Symposium
Chair:
Carlos Flavian (University of Zaragoza, Spain)
| 13:30 | Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services. (abstract) |
| 13:42 | THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS (abstract) |
13:30-15:00 Session 9.05: 2020 NZAI-GAMMA Joint Symposium / Marketing Manager’s Decision Making
Chair:
Yuri Seo (The University of Auckland, New Zealand)
| 13:30 | LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING (abstract) |
| 13:42 | Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations (abstract) |
| 13:54 | WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE (abstract) |
13:30-15:00 Session 9.06: Consumer Decision Making and Consumer Signaling II
Chair:
Alisara Rungnontarat Charinsarn (Thammasat University, Thailand)
| 13:30 | How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment (abstract) |
| 13:42 | AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS (abstract) |
| 13:54 | THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES (abstract) |
| 14:06 | How likely are you to trust financial institutions? Well…It Depends. (abstract) |
| 14:18 | How Does Free Trial Experience Influence the Streaming Service Subscription? (abstract) |
13:30-15:00 Session 9.07: Marketing in General VI
Chair:
Mahesh Gadekar (International School of Business & Media, India)
| 13:30 | STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM (abstract) |
| 13:42 | DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST (abstract) |
| 13:54 | DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM (abstract) |
13:30-15:00 Session 9.08: Public Policy, Legal, and Ethical Issues in Marketing II
Chair:
Steven Kopp (University of Arkansas, United States)
| 13:30 | “ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM (abstract) |
| 13:42 | INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC (abstract) |
| 13:54 | Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing (abstract) |
| 14:06 | GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR (abstract) |
15:00-16:00 Session 10.01: New Marketing & Management in Global Digital World X
Chair:
Stefanie Sohn (Technische Universitaet Braunschweig, Germany)
| 15:00 | DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT (abstract) |
| 15:12 | Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget (abstract) |
| 15:24 | CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs) (abstract) |
| 15:36 | Customer participation and the role of relationship length (abstract) |
15:00-16:00 Session 10.02: New Marketing & Management in Global Digital World XI
Chair:
Juran Kim (Jeonju University, South Korea)
| 15:00 | Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers (abstract) |
| 15:12 | The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM) (abstract) |
| 15:24 | ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING (abstract) |
| 15:36 | THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE (abstract) |
15:00-16:00 Session 10.03: Leveraging Big Data to Create Value for Consumers and Firms
Chair:
Manfred Schwaiger (Ludwig Maximilian University of Munich, Germany)
| 15:00 | Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services (abstract) |
| 15:12 | LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING (abstract) |
| 15:24 | How time moderates the relationship between big data analytics use and company performance (abstract) |
15:00-16:00 Session 10.04: Transformative Service Research
Chair:
Mark Rosenbaum (Saint Xavier University, United States)
| 15:00 | The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers (abstract) |
| 15:12 | Understanding Service Exclusion Through Value Co-Creation Paradigm (abstract) |
| 15:24 | CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US (abstract) |
| 15:36 | Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market (abstract) |
15:00-16:00 Session 10.05: 2020 ESCP Europe-GAMMA Joint Symposium: Innovative Marketing Management
Chair:
Tony Garrett (Korea University, South Korea)
| 15:00 | SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION (abstract) |
| 15:12 | Barriers to Implementing Social Marketing in Asia: A Critical Review (abstract) |
| 15:24 | Paradoxical Effect of Coopetition in New Product Development (abstract) |
| 15:36 | Is Apology the best strategy to mitigate Online Firestorms in social media? (abstract) |
| 15:48 | Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data (abstract) |
15:00-16:00 Session 10.06: Consumer Decision Making and Consumer Signaling III
Chair:
Alisara Rungnontarat Charinsarn (Thammasat University, Thailand)
| 15:00 | QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE (abstract) |
| 15:12 | DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET (abstract) |
| 15:24 | A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS (abstract) |
| 15:36 | TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING (abstract) |
15:00-16:00 Session 10.07: Marketing in General VII
Chair:
Corey Ross (Kyungsung University, South Korea)
| 15:00 | The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers (abstract) |
| 15:12 | A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE (abstract) |
| 15:24 | A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL (abstract) |
| 15:36 | DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS (abstract) |
15:00-16:00 Session 10.08: 2020 GMA-GAMMA Joint Symposium
Chairs:
Maria Psimouli (DEREE-THE AMERICAN COLLEGE OF GREECE, Greece)
Anna Zarkada (Athens University of Economics and Business, Greece)
Anna Zarkada (Athens University of Economics and Business, Greece)
| 15:00 | Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities (abstract) |
| 15:12 | Branding Family-Owned Cretan Wineries: The Role of Heritage (abstract) |
| 15:24 | THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY (abstract) |
16:00-17:00 Session 11.01: 2020 SIMKTG-GAMMA Joint Symposium
Chair:
Raffaele Donvito (University of Florence, Italy)
| 16:00 | Getting more than you bargained for: Perceptions of Hallstatt's overtourism during COVID-19 (abstract) |
| 16:12 | Investigating Why Online Purchasing Push Offline Sales In The Luxury Market (abstract) |
| 16:24 | GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM (abstract) |
16:00-17:00 Session 11.02: Fans and Sport Consumers in the Digital Era
Chair:
Kihan Kim (Seoul National University, South Korea)
| 16:00 | OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT (abstract) |
| 16:12 | THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT (abstract) |
| 16:24 | Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model” (abstract) |
| 16:36 | A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY (abstract) |
16:00-17:00 Session 11.03: Multimedia Presentation II
Chair:
Jikyung Jeanne Kim (IE University, Spain)
| 16:00 | RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION (abstract) |
| 16:12 | THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING (abstract) |
| 16:24 | AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA (abstract) |
| 16:36 | CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA (abstract) |
| 16:48 | Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model (abstract) |
| 17:00 | PRODUCT LINE AND PRICING STRATEGIES FOR MOBILE APPS IN A TWO-SIDED PLATFORM (abstract) |
| 17:12 | A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION (abstract) |
| 17:24 | Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust (abstract) |
| 17:36 | HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING? (abstract) |
| 17:48 | Social Media Usage and Mobile Shopping Behavior (abstract) |
| 18:00 | SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB (abstract) |
| 18:12 | Cultural context and cross-cultural marketing strategies Between Italy and China. The case of Amarena Fabbri (abstract) |
| 18:24 | Social Ties and User Contribution: Evidence from Twitter (abstract) |
| 18:36 | WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR (abstract) |
| 18:48 | Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews (abstract) |
| 19:00 | THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY (abstract) |
| 19:12 | FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES (abstract) |
16:00-17:00 Session 11.04: Interactive Video Advertising
Chair:
Jooyoung Kim (University of Georgia, United States)
| 16:00 | Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads. (abstract) |
| 16:12 | VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS (abstract) |
| 16:24 | Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach (abstract) |
16:00-17:00 Session 11.06: Strategic Market Management
Chair:
Woojung Chang (University of Seoul, South Korea)
| 16:00 | The Effect of Service Innovation on Perceived Luxuriousness in Advertisement (abstract) |
| 16:12 | Missing price-related information - an assessment of pricing practices in B2B context (abstract) |
16:00-17:00 Session 11.5: 2020 EMAC-GAMMA Joint Symposium
Chairs:
| 16:00 | BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY (abstract) |
| 16:12 | THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT? (abstract) |