2020GMC: 2020 GLOBAL MARKETING CONFERENCE AT SEOUL

This page contains an index consisting of author-provided keywords.

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3D printing	Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology
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academic social networks	SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES
accents	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach
acceptance	Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology
accessbasedluxury	Innovations and growing trends in Access-based luxury consumption
Accountable Care Organizations	The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
Acculturation	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
ad attention	IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING?
ad click	IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING?
ad disclosure
ad skepticism	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
ad transparency
ad-skip button	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
Adaptive capability	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
addiction risk	CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs)
Admiration
Adoption
ads
advertised value	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY
advertisement	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY Do You Trust AI? The Effect of AI Personalization on Advertisements Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach
Advertisement Strategy	The Effect of Service Innovation on Perceived Luxuriousness in Advertisement
Advertising	HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING? TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING AD EXPOSURE SEQUENCE IN SCARCITY MARKETING Advertising and Investor Sentiments “IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA How emerging market Invest Response to Food Nutrition Labelling Regulation
advertising creativity	Practitioner views of creativity and digitization in the Hong Kong advertising industry
advertising effectiveness	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
Advertising effects
advertising frequency
advertising personalization	Too much information? Consumer data and online privacy in Hong Kong
advertising return	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
Advertising skepticism	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust
Advertising strategy	Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
Advertising value	How Social Media Influencers can Promote Advertising Value and Brand Equity
aesthetics and functions
affective and cognitive responses	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
affective commitment	Customer participation and the role of relationship length
Affective response	Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory
Aged Consumers	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
agency
Aging consumer	Exploring the role of perceived risk on attitude toward chatbot services among aging consumers
Agreement effects	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
agricultural marketing	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
AI	Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
AI Coach
AI speaker	Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers
AI-based digital shopping assistant	Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity
AIDA model
Air forwarders
air quality	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
Air traveling	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
Airbnb	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings Emojis and brand self-representation: a text analytics approach WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
airport image	THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY
AI—based Chatbot	A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS
Alexa	Exploring users' perception of voice assistants: Qualitative approach
Alternative Attractiveness	Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services.
Altruism	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC
Altruistic	THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE
Anchor Heuristic
Andaman Coast
anger
Ansiety	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
Ant Forest
anthropomorphic agents
Anthropomorphism	Exploring users' perception of voice assistants: Qualitative approach
Anti-branding communities	THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS
apology	Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery
Appeal type	Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
Appended online reviews
Apple	A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
application willingness
AR technology
are	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS
aroma marketing	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
art
art as an experience	A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION
art collaboration	A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION
Art Foundation	Being Transformed by Luxury Fashion Brands’ Art Foundations
Art Infusion	Does culture matter in art infusion? Implications for luxury advertising
Art Marketing	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE
Art-based startups	Using ZMET to Construct the Consensus Map for Online Art-based Startups
art-infused product
Artificial Intelligence	THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS Investigating customer-service robots interactions in embarrassing service encounters LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness Do You Trust AI? The Effect of AI Personalization on Advertisements Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers Factors Leading to Continuous Usage of AI Service on Mobile Shopping AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA
Artistic and cultural industry	Using ZMET to Construct the Consensus Map for Online Art-based Startups
artwork
Asia	Barriers to Implementing Social Marketing in Asia: A Critical Review
Asian Market
aspirant choice	Customization Failures Caused by Mass Confusion
Assistive Technology	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
Association mining	MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS
At-risk gamblers	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
Atmospheric Cues	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
atmospherics	THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY
attachment	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers
attachment styles	SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT
attention
attention focus (other vs. self)	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Attention to emotions	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
attitude	Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model” RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Attitude Functions	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands?
Attitude toward sponsors	NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS
attitude toward sustainable fashion	THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING
attitude toward the brand	Country of Origin Effect: The Role of Information Processing in Product Evaluation
Attitude towards message	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
Attitude towards product	THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS
attitudes	REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY
attitudes towards the ad	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility
attitudes towards the brand	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility
attitudinal and behavioural loyalty	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET
Attractiveness	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers The Effects of Parasocial Relationship on Purchase Intention in the Social Media
attribution of responsibility	An Empirical Study of Japanese and American Consumers’ Attribution of Responsibility on their Decision-Making Process: An Eye-tracking Approach
attribution theory	A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
Attrition Management
audience size	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Augmented Intelligence
Augmented Reality	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Authentic and hubristic pride	THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?
Authentic Pride	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
authenticity	STREETWEAR COLLABORATIONS
autocorrelation
autonomous driving	THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS
Autonomy	CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs)
awareness of information blindness	PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION
B
B2B	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE WHAT MAKES A B2B FACEBOOK PAGE ENGAGING? Missing price-related information - an assessment of pricing practices in B2B context
B2B exchange
B2B marketing
B2B platform
Backpackers	BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
bad behavior	BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY
Bangladesh	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
Banking	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR
Bayesian network	Applying Persona as an Effective Approach in Hotel Demand Forcasting
bb
behavior intensity	Is my own design the most impressive? A Co-creation Perspective on the Online User Design
Behavioral Control	THE EFFECT OF PERSONALIZED CHATBOTS
behavioral economics	Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics
behavioral intention	SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
behavioral intention to visit	THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES
behavioral well-being	LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
Behaviour change	Marketing for good: Co-creating a behaviour change program
behavioural intention	FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Behavioural intentions	“YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
Benchmark criteria	Marketing for good: Co-creating a behaviour change program
Benefices	BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
Big Data	Social Ties and User Contribution: Evidence from Twitter Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING How time moderates the relationship between big data analytics use and company performance AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA
Big Data Analytics
bivariate spatial autocorrelation
blockchain
Blogger credibility	“YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
Body Positivity	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
Body-scanning
Born Global firms	How do born global firms grow up? The role of firm capabilities during the internationalization process
bottom-up approach
Brand	SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB
brand advocacy	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Brand Archetypes	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
brand architecture	Branding Family-Owned Cretan Wineries: The Role of Heritage
Brand Attitude	Impact of Digital Native Advertising to a Brand The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude
Brand authenticity	SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY
brand awareness	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness
Brand Background
brand blunders
brand building	FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS
Brand Citizenship Behavior	The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership
brand commitment	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS
Brand Communication	The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership
brand communications	DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET
brand communities
brand community	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Brand Community Engagement	EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE
Brand Competence	THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES
brand credibility	BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
Brand Engagement
brand engagement in self-concept	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
Brand engagement/attachment/attitude	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION
Brand equity	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT Impact of Digital Native Advertising to a Brand BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency How Social Media Influencers can Promote Advertising Value and Brand Equity Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
brand ethereality	CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
brand experience	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION
Brand Extensions
brand favorability	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
Brand Hate	EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS
brand heritage	Branding Family-Owned Cretan Wineries: The Role of Heritage
brand humanization
Brand identify	Celebrity-Consumer Interaction and Product Innovation Performance: Is it a Matter of Emotions?
Brand Image	DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE
brand liking
Brand Love	EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE
Brand Loyalty
brand origin	DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET
brand persona
Brand personality
Brand political associations	SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY
brand popularity	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET
brand preference	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET
Brand Psychological Ownership	The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership
Brand Recovery	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
brand relationship
brand revitalization
brand satisfaction	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET
Brand Scandal	A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL
brand selfies
Brand stereotypes	THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES
brand switching	Customization Failures Caused by Mass Confusion
brand symbolism
brand transgression	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
brand trust	DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
brand value co-creation	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Brand Warmth	THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES
brand's self-presentation	Emojis and brand self-representation: a text analytics approach
Brand-building	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
brand-generated content
branded content	ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
BRANDING	Lifestyle YouTube Influencers: Curators of Lifestyle Branding DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES Mirror Mirror: National Self Enhancement Bias
Branding Culture	The Multilevel Effect of Brand Communication on Brand Citizenship Behavior: The Moderated Mediation of Branding Culture and Brand Psychological Ownership
branding strategy	A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
Breakthrough innovation	THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE
British South Asians
Busienss Performance	Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations
Business	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
business model	When raindrops turn to the sun shining market intelligence and innovative business models creation in Swiss luxury watchmaking industry Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
business model innovations	BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM
business models
Business Pedagogy	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
Business Sustainability	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
Buy-online-pick-up-in-store (BOPS)
Buyer-Seller Relationship	WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE
Buzz	Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
C
Campaign Success
capability approach
Capital equipment
car brand
Carbon offsetting	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
CASE STUDY	DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
Cashless Payment
Category relatedness
cause of need	A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
causes	Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing
cc
CCT
celebrity	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness
celebrity endorsement	BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
Celebrity-Consumer Interaction	Celebrity-Consumer Interaction and Product Innovation Performance: Is it a Matter of Emotions?
Challenges	DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
Change management
Change of Authenticity	IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
Channel power	Postponed inventory investment and distributors' performance in Japan
charity marketing	A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
Chatbot	How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
chatbot service	Exploring the role of perceived risk on attitude toward chatbot services among aging consumers
Chatbots	THE EFFECT OF PERSONALIZED CHATBOTS CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
cheap talk
children	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
China	Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust KOLs’ influence on generation Z consumers in China and France: A self-expansion framework The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective
Chinese Consumers	Cultural context and cross-cultural marketing strategies Between Italy and China. The case of Amarena Fabbri Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
Chinese cosmetics industry
Chinese Daigou	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
Chinese Manufacturing Industry	EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Chinese market	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET
Chinese millennials consumes	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers
Chinese Smart Hotel	Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM)
Choice experiment	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
Choice imitation	Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults?
Churn management
Circular Economy
Civic Engagement	Fashion Activism: Exploring How Fashion Impacts Consumer behavior
Click-and-collect
climate change beliefs	‘I want you to panic’: Cross cultural perspectives on climate change scepticism
climate change scepticism	‘I want you to panic’: Cross cultural perspectives on climate change scepticism
Climatic changes	Innovation in production, Trademark regulation and law in the wine industry
clothing evaluation and consumption
clutter	IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING?
Co creation Value
Co-Created Value	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
Co-creation	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE
co-production	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services
Cocreation Reward	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
coffee	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital?
coffee consumption behavior	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital?
Cognitive absorption	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
Cognitive appraisal	Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory
cognitive consumption	AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
Cognitive Control	THE EFFECT OF PERSONALIZED CHATBOTS
Cognitive dissonance theory	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
cold versus warm temperature cues
Collaboration	CO-CREATION EXPERIENCE IN PEER WORK GROUPS Collaborative Sales Force Automation Tools - Drivers and Challenges
collaboration skin	THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES
collective action
Collectivism
Color
Colour Cosmetics	FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Communication	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT Fashion Activism: Exploring How Fashion Impacts Consumer behavior
communication expectation with others	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Communication strategy	WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?
Communication style	How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
Community Support	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
Company’s size	The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
comparative analysis
compatibility barrier	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
compensation	Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery
competence perceptions
competitive environment
Components of Brand Equity
Computer vision	AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA
Condom use	Policy implications for condom use in Asia: A systematic review
Configuration approach	INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH
Configurations
confirmatory personal introspection	How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive
Confucianism	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Congruence
connectedness to nature
Consensus map	Using ZMET to Construct the Consensus Map for Online Art-based Startups
conspicuous consumption	HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
conspiracy theories
constraints	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention
construal level
construal level theory	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
Construal-level
Consumer	AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT Consumer innovativeness and adoption of eco-innovations – an Indian study
Consumer adoption
consumer animosity
consumer attitudes	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation Consumer e-deal proneness: Does anticipatory regret moderate?
Consumer Behavior	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values- Fashion Activism: Exploring How Fashion Impacts Consumer behavior A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
consumer behaviour	Using ZMET to Construct the Consensus Map for Online Art-based Startups THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
CONSUMER BRAND IDENTIFICATION	DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
CONSUMER BRAND RELATIONSHIP	EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES
Consumer Cognitive Effort	WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
consumer cosmopolitanism
consumer culture	A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS
Consumer Culture Theory
Consumer Decision Journey	Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data
Consumer decision-making	THE EFFECTIVENESS OF USER GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES
Consumer Digital Journey
consumer engagement	Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method
consumer experience	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE
consumer innovativeness
Consumer inspiration	Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults?
consumer knowledge	When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages
consumer loneliness
consumer loyalty
consumer maturity	When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages
consumer neuroscience	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
Consumer Perceived Value	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
Consumer perception
Consumer polarisation	SHOULD BRANDS TAKE A POLITICAL STANCE? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND PERCEIVED AUTHENTICITY
consumer psychology	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
Consumer purchase decisions
consumer reactions	HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY
consumer resistance
Consumer resistance to innovation	RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN
consumer resources
Consumer Signaling
consumer sovereignty
consumer trust
Consumer value
Consumer willingness
consumer xenocentrism
consumer' continued using intention	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
Consumer-brand identification
Consumer-Brand Relationship	FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Consumer-Brand Relationships	THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS
consumer-brand-relationship
consumerism
Consumers	A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING? HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION
consumers engagement	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
consumers perceptions
Consumers' decision-making	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
consumers’ behaviors persona	Applying Persona as an Effective Approach in Hotel Demand Forcasting
Consumption community
Consumption interest	Consumption Interest of the Elderly
consumption practices	A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE
consumption profile
Consumption trends	CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA
consumption value
consumption values	THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values-
Contagion	Social Ties and User Contribution: Evidence from Twitter
content	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
Content analysis	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
contextual text	Emojis and brand self-representation: a text analytics approach
continued use intention	Understanding Continued Use Intentions of Travel App Users
Continuous Usage	Factors Leading to Continuous Usage of AI Service on Mobile Shopping
Conversational agent	How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
COO effect	DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET
Coopetition	Paradoxical Effect of Coopetition in New Product Development
Coronavirus	Getting more than you bargained for: Perceptions of Hallstatt's overtourism during COVID-19
corporate behavior	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
corporate hypocrisy
Corporate Political Activity
corporate social irresponsibility (CSI)
Corporate Social irresponsibility(CSIR)	The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
Corporate Social Responsibility	QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE Effect of Corporate Social Responsibility Practice on Social Media Crises in Travel Industry THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES “IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
corporate social responsibility (CSR)
Corporate Social Responsibility(CSR)	The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
correlation
cosmetics	The role of consumer’s perceived values in evaluating the innovative product
cosmetics brand	MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
counterfactual thinking	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Counterfeit products	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET
counterfeiting	SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR
Counterfeits	THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?
Country emotional attachment	IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK
country image	IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK
country of origin	Country of Origin Effect: The Role of Information Processing in Product Evaluation
Country responsiveness	IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK
Country-of-Origin	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands?
COVID-19	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19
Covid-19 Pandemic	Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
COVID-19(coronavirus)	CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA
Creating identity
Creating Shared Value (CSV)	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
Creative Role Identity	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS
Creativity	Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
Credence goods	QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE
Crete	Branding Family-Owned Cretan Wineries: The Role of Heritage
crisis communication	Is Apology the best strategy to mitigate Online Firestorms in social media?
crisis communication strategy	Is Apology the best strategy to mitigate Online Firestorms in social media?
crisis management	Is Apology the best strategy to mitigate Online Firestorms in social media?
crisis response strategy	Is Apology the best strategy to mitigate Online Firestorms in social media?
Critical review	Barriers to Implementing Social Marketing in Asia: A Critical Review
Cross Channel Free Riding	WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
Cross Cultural	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
cross-channel strategy	THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS
Cross-cultural	HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING? ‘I want you to panic’: Cross cultural perspectives on climate change scepticism
Cross-cultural marketing	Cultural context and cross-cultural marketing strategies Between Italy and China. The case of Amarena Fabbri
Cross-Cultural Study	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
cross-media	COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
cross-national study
Cross-sales effect
cross-selling
Cross-shopping
crowdsourcing
cryptocurrency
CSR	Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations
CSR motive attributions
Cultural Appropriation	HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING?
cultural capital
Cultural Communication
cultural competence	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
Cultural difference	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
cultural property values	THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES
Cultural value orientations	INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR
culturalinfluences	Does culture matter in art infusion? Implications for luxury advertising
Culture
Culture identity
Curiosity
Customer Archetypes	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
customer behavior	Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR
Customer behaviour	DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES
customer citizenship behavior	BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY
Customer Commitment	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
customer communication	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital?
Customer Delight
customer discrimination
Customer embarrassment	Investigating customer-service robots interactions in embarrassing service encounters
Customer emotion
Customer empowerment
Customer Engagement	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan How influencers and digital interaction can impact consumer-brand relationship and engagement
customer experience	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS Investigating Why Online Purchasing Push Offline Sales In The Luxury Market TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
Customer Innovation	INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer Inspiration	Firm performance through online engagement: the role of experience and customer inspiraton
Customer Interactivity	PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL
Customer involvement	INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer loyalty	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN
customer needs
customer orientation
Customer participation	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services Customer participation and the role of relationship length INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE
Customer perception	CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective
Customer Relationship Life Cycle	WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE
customer relationship management	Three decades of research on loyalty programs: A literature review and future research agenda
Customer response	Customer responses to a frontline service robot in a retail services context
customer responsiveness
Customer retention
customer review
Customer review platforms	New era signals and customer review platforms: Conceptual and empirical analysis
customer satisfaction	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery Customer participation and the role of relationship length CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
Customer Service	How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART
customer value	THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology
customer value co-creation	Is my own design the most impressive? A Co-creation Perspective on the Online User Design
Customer-brand relationship	How influencers and digital interaction can impact consumer-brand relationship and engagement
customer-brand relationships	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
Customer-employee Exchange	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS
Customer-Oriented Services	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
Customer’s Perception
Customization	THE EFFECT OF PERSONALIZED CHATBOTS
customized packages
D
dark pattern	DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES
data	Too much information? Consumer data and online privacy in Hong Kong
Data analytics	How time moderates the relationship between big data analytics use and company performance
Data breaches
data mining
Data sharing	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Dating relationships	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
dd
Decision Making	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
Decision making metrics	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
decision rationality
Decision strategy	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
Decision-making situations
deep learning	Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method
Deep Neural Networks
delight	How Does Free Trial Experience Influence the Streaming Service Subscription?
demand forcasting	Applying Persona as an Effective Approach in Hotel Demand Forcasting
demographic factors
demographics
descriptive norms
design	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
design form and function
Design Innovation Attributes	Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology
Design Thinking
Desirable identity
Desired Benefits	Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
Destination authenticity
Destination branding
destination country image	THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY
Destination image	MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
destination service quality	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention
Destination Shopping	The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty
developing market brand	DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET
diet sensitivity
Diffusion	Social Ties and User Contribution: Evidence from Twitter
diffusion acceleration	The New Value Proposition for Sustainable Life Style
Digital	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
Digital Advertisements	How to Enhance Soundless Video Advertisements
digital communications	DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY
Digital content
Digital Drop Retail Model	Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
digital fabrication
digital innovation	Opera as luxury in culture: the impacts of digital innovation
digital luxury	Click to impress: The power of fashion designers in the digital luxury space
Digital Marketing	Getting more than you bargained for: Perceptions of Hallstatt's overtourism during COVID-19 WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget Collaborative Sales Force Automation Tools - Drivers and Challenges THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS
Digital native advertising	Impact of Digital Native Advertising to a Brand
Digital Pharma Marketing
Digital servitizwstion
digital shopping	HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?
Digital Technologies	NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN
digital technology	Practitioner views of creativity and digitization in the Hong Kong advertising industry
digital videos	ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
Digital Well-being	A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
Digitalization	Collaborative Sales Force Automation Tools - Drivers and Challenges
Direct marketing
disaster ad	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
Discomfort
Disneyland
display ad	IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING?
distance	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust
Distanced Assets	DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
Distancing	A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
distribution channel	HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
Diversity
donation belief	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
donation motivation	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
donations	I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA How emerging market Invest Response to Food Nutrition Labelling Regulation
Dreams	CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
Drone	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
dual-path mechanism
Duration Immeasurability
Dynamic customer engagement	INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Dysfunctional Competition	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
E
E-commerce	AD EXPOSURE SEQUENCE IN SCARCITY MARKETING The Influence of Information Searching Patterns on Customer Loyalty in Vietnamese E-commerce DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
E-Commerce Continuance Adoption
e-daily deals	Consumer e-deal proneness: Does anticipatory regret moderate?
e-hailing	Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services.
e-service	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
e-Services
e-Tourism
Eastern Europe
EC (electronic commerce)	Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values-
eco-anxiety
eco-friendly institution
Eco-innovation	Consumer innovativeness and adoption of eco-innovations – an Indian study
economic development	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
Economic value	The mystery of consumer value structure in sharing economy
ecosystem	BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM
education method	SOCIAL ENGAGEMENT FOR INTEGRATION
ee
Effect Luxury advertising	Does culture matter in art infusion? Implications for luxury advertising
Efficiency
Egoistic	THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE
elderly consumers	ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY
elderly living alone	Consumption Interest of the Elderly
elderly people	Consumption Interest of the Elderly
Electronic Mobile Diaries	Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data
Electronic Word Of Mouth	NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN
Electronic Word Of Mouth(eWOM)	The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
Electronic word-of-mouth	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
ELM
EMAILBIDDING	DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
Embarrassing service encounters	Investigating customer-service robots interactions in embarrassing service encounters
embedded assets
emerging market investor	INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Emerging markets	CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT
emoji	Emojis and brand self-representation: a text analytics approach
emotion	Consumer behaviours under on-going terror threats Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study
emotional consumption	AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
emotional fallacy
emotional intelligence	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
emotional labor	CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
emotional perception	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Emotional value	The mystery of consumer value structure in sharing economy VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS
emotional values
emotional well-being	THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING
emotions	HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE DIVE INTO THE UBIQUITOUS ANIMOSITY BETWEEN CUSTOMERS AND BRANDS VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
empathy	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
empirical study	CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US
employee emotional competence
employee engagement
Employee Loyalty	EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Employee Productivity	EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Empowerment
Endorser Type
Endorser-brand congruency	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency
energy industry	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
energy-conservation behavior	The New Value Proposition for Sustainable Life Style
Engagement	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT WHAT MAKES A B2B FACEBOOK PAGE ENGAGING? “YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY. INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
enjoyment	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
entitlement	I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals
Entrepreneurship	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
entry mode	JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS
environmental affection	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
Environmental anxiety
environmental awareness	The New Value Proposition for Sustainable Life Style
environmental value	HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION
environmentally friendly programs
environmentally-responsible behaviors	ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?
Equity	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR
Esports
Ethical clothing
Ethical consumption	GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS
ethical fashion	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study
Ethical marketing
Ethnocentrism	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
ethnography
evaluation	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
events communications	DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY
eVOM	Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness
eWOM	INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
exclusivity	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust
exhibition	EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW
exhibitions communications	DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY
expectation-confirmation	Understanding Continued Use Intentions of Travel App Users
experience	THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY
experience design	THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Experience Intensity	The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty
experience service
Experiential Fit	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
Experiential marketing	Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive
experiment	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
Experimental study	DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
Expert services	Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market
Expertise	The Effects of Parasocial Relationship on Purchase Intention in the Social Media
export channels	JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS
Export decision-making
Export propensity	INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH
Exposure Sequence	AD EXPOSURE SEQUENCE IN SCARCITY MARKETING
Extended TAM	Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans
External Network Quality	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
extraordinary experiences
Extreme sports	A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS
Extrinsic Cue
Extrinsic Motivation	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
eye-tracking	IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING? An Empirical Study of Japanese and American Consumers’ Attribution of Responsibility on their Decision-Making Process: An Eye-tracking Approach
F
face reader	BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
Face-to-face service
Facebook	WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?
facial expressiveness	BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
family business	Branding Family-Owned Cretan Wineries: The Role of Heritage
Fans	SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development
fanship
Fashion	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS Fashion Activism: Exploring How Fashion Impacts Consumer behavior When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages
Fashion Activism	Fashion Activism: Exploring How Fashion Impacts Consumer behavior
fashion brand	SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION
fashion brands
fashion communications	DIGITALISISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: “CHINA: THROUGH THE LOOKING GLASS “CASE STUDY
Fashion consumption change	PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19
fashion design and consumption
Fashion forecasting	AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA
fashion information sources
fashion marketing	STREETWEAR COLLABORATIONS HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR
fashion product	Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology
Fashion trend	AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA
fast fashion	INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS
Fast Food	DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET
Fast food advertising	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS
Fast luxury	Innovations and growing trends in Access-based luxury consumption
fast retailing	INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS
Feedback timing	SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
Field Data
Field experiment	Offline Touch and Online Retailing: Evidence from a Field Experiment
Financial attitude	EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR
Financial behavior	EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR
Financial goal
financial image	DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE
financial knowledge	How likely are you to trust financial institutions? Well…It Depends.
Financial performance	INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE
financial risk-taking
financial service	How likely are you to trust financial institutions? Well…It Depends. CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US
financial well-being	A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS How likely are you to trust financial institutions? Well…It Depends. CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US
Fintech
Firm Capabilities	How do born global firms grow up? The role of firm capabilities during the internationalization process
Firm Growth	How do born global firms grow up? The role of firm capabilities during the internationalization process
firm performance	How time moderates the relationship between big data analytics use and company performance How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability Firm performance through online engagement: the role of experience and customer inspiraton
Firm profitability	How time moderates the relationship between big data analytics use and company performance
Firm Size Effect	FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
Fish consumption	Consumer’s attitude toward farmed fish fed with insect-based flours
fitness Center	THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS
flagship store	A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS
Flow	A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
Flow experience
Flyers’ dilemma	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
fMRI	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
food
Food advertising	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS
food choice	The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers
Food consumption
Food Neophobia	Consumer’s attitude toward farmed fish fed with insect-based flours
food nutrition label	INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA
Food preferences	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
Food Technology Neophobia	Consumer’s attitude toward farmed fish fed with insect-based flours
Food truck experience
Football	SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans
foreign contemporary music content	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
form of capital
France	KOLs’ influence on generation Z consumers in China and France: A self-expansion framework
free trial experience	How Does Free Trial Experience Influence the Streaming Service Subscription?
frontline employees
Frontline service	Customer responses to a frontline service robot in a retail services context
fsQCA	MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective
Fuzzy Set QCA	NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN
G
gamification	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
gamification experience	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
Gamification marketing
gaming	Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study
Gaming apps pricing	PRODUCT LINE AND PRICING STRATEGIES FOR MOBILE APPS IN A TWO-SIDED PLATFORM
Gender	EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION: EXPLORING GENDER DIFFERENCES
gender differences	CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
gender performativity	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
generation Y consumers	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Generation Z	KOLs’ influence on generation Z consumers in China and France: A self-expansion framework
Geographic barrier	Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market
geographical allocation	ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY
geospatial analytics
geotagging
gestalt performance
Gift Giving
Global Brands	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
GLOBAL FANDOM	A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL
Globalization	HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING?
GOODS MARKET	A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL
Google Home	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
government support policies
gratitude	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC
Greater Bay Area	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
Greece	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
green advertising
Green advertsing	The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
Green Corporate Image	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
Green Marketing Strategy	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
green product	HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION
Green Supply Chain Management	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
Green trust	The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
grounded theory	THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL
Group Size
group-buying hotel service
Guests	WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
guilt	How Does Free Trial Experience Influence the Streaming Service Subscription? GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR
Gujarat	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
H
Habitual behavior	HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS
HAI
Halal Tourism
HALLYU IDOL	A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL
hand drip	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital?
hand-made tea	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
handicraft	Handicraft Women Entrepreneurship: Challenges and Opportunities
happiness	‘I want you to panic’: Cross cultural perspectives on climate change scepticism
hard-sell	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness
hashtag
Hawaiian islands
Health and nutrition related claim	DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
health care industry	ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY
health consciousness	The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
health halo	DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
health literacy	DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
Healthcare Consumerism	The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
Healthcare service	The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
healthy food choice
Healthy food preference	THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE
Hedonic motivation	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness “YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
hedonic value
hedonistic
Help-seeking Attitudes	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
Helpfulness	Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews
herd behavior	Advertising and Investor Sentiments
Heterophily	The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily
High and low art	Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
high-end	MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
Higher education	CO-CREATION EXPERIENCE IN PEER WORK GROUPS NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN
History	Barriers to Implementing Social Marketing in Asia: A Critical Review
Homophily	The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily
Hong Kong	Practitioner views of creativity and digitization in the Hong Kong advertising industry Too much information? Consumer data and online privacy in Hong Kong
horizontal collectivism
Hospitality	TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY
hospitality industry
Hosts	WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
hotel
hotel booking	Applying Persona as an Effective Approach in Hotel Demand Forcasting
hotel restaurant
hotel service robot
Hotels
hukou
Human Brands	EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE
human centered	SOCIAL ENGAGEMENT FOR INTEGRATION
Human Mating
Human-Centered	SOCIAL ENGAGEMENT FOR INTEGRATION
Human-computer interaction
Human-Robot Interaction	THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL
humor appeal	The influence of humor appeal in luxury advertising
humor types
humour
hypocrisy	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust
I
idea evaluation
idea innovativeness	Is my own design the most impressive? A Co-creation Perspective on the Online User Design
identification	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
Identity-based motivation	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
image repair strategy	Is Apology the best strategy to mitigate Online Firestorms in social media?
image repair theory	Is Apology the best strategy to mitigate Online Firestorms in social media?
imgae gap	Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan
Immediate purchase intention	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
immersion	How Does Free Trial Experience Influence the Streaming Service Subscription? Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
Implicit Gender Bias	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
impression management
Impression Management (IM)
Improvisation	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
In-depth interviews	CO-CREATION EXPERIENCE IN PEER WORK GROUPS
In-group	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
in-group and out-group	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
in-store shopping behavior
India	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING Consumer innovativeness and adoption of eco-innovations – an Indian study
individualism	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Individualism Collectivism	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
Individualism/Collectivism	HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS
Indonesia
industrial companies	Missing price-related information - an assessment of pricing practices in B2B context
industrial marketing	Missing price-related information - an assessment of pricing practices in B2B context
industrial pricing	Missing price-related information - an assessment of pricing practices in B2B context
industry stereotypes
Industry-based	Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
inferred motives	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Influencer	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness The Effects of Parasocial Relationship on Purchase Intention in the Social Media
influencer marketing	Social Ties and User Contribution: Evidence from Twitter Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults? Social Media Influencers: What Makes them Influential? Lifestyle YouTube Influencers: Curators of Lifestyle Branding THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE How Social Media Influencers can Promote Advertising Value and Brand Equity The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude How influencers and digital interaction can impact consumer-brand relationship and engagement
information credibility
information overload	VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS
Information searching pattern	The Influence of Information Searching Patterns on Customer Loyalty in Vietnamese E-commerce
injunctive norms
Innovation	PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH
Innovation adoption	RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN
innovation capability	How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability
Innovation resistance model	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
Innovations	Paradoxical Effect of Coopetition in New Product Development INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE
innovative product	The role of consumer’s perceived values in evaluating the innovative product THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS
Innovativeness	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness Consumer innovativeness and adoption of eco-innovations – an Indian study
Insects	Consumer’s attitude toward farmed fish fed with insect-based flours
Instagram	Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults? A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude
Instagram advertising	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Instagram Influencer	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
instant food	The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers
institutional constraint
instore mobile advertising	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
intangible assets	DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE
integrated marketing communications	THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS
integrative framework
intellectual property	A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
Intended Strategies
intention
Intention to revisit	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
Inter-functional collaboration	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
inter-group contact
interactive advertising	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
Interactive Marketing	THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL
Interactive value formation	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach
interactivity	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT WHAT MAKES A B2B FACEBOOK PAGE ENGAGING? The Effects of Parasocial Relationship on Purchase Intention in the Social Media
intercultural service encounters	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services
Interface
Internal Capability	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
internal communication	Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities
Internal Market Orientation	EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Internal Marketing	Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities Mirror Mirror: National Self Enhancement Bias INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
internal value system	Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities
international business
international marketing	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
International marketing strategy	Cultural context and cross-cultural marketing strategies Between Italy and China. The case of Amarena Fabbri
Internationalization	INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH How do born global firms grow up? The role of firm capabilities during the internationalization process
Internet	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
internet addiction	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Intrinsic Knowledge
Intrinsic Motivation	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
Intrinsic-Extrinsic perceived benefits	INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRISIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
Inventory management	Postponed inventory investment and distributors' performance in Japan
Investment and integrative marketing phases	CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT
investor	How emerging market Invest Response to Food Nutrition Labelling Regulation
Investor sentiment	Advertising and Investor Sentiments
involvement
IP	Innovation in production, Trademark regulation and law in the wine industry
irt	Is Apology the best strategy to mitigate Online Firestorms in social media?
items-selling based MMORPG
Ivory	Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China
J
Japan	The New Value Proposition for Sustainable Life Style
jilting effect	Customization Failures Caused by Mass Confusion
joint learning
Judith Butler	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
K
K-fashion	HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS
Key	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS
Key account management
kinfolk lifestyle	A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE
Kitsch	Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
knowledge	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study
knowledge sharing behavior	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
KOL	KOLs’ influence on generation Z consumers in China and France: A self-expansion framework
Korean cultural content	HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS
Korean wave	HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS
L
last mile delivery service	HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
Latent profile analysis
leadership
legacy motivation
Leisure activities
Lexical Analysis	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
liabilities of foreignness
life cycle
Life enjoyment
Life insurance
Life satisfaction
lifestyle	The New Value Proposition for Sustainable Life Style
Lifestyle segmenatation
Lifestyle YouTube Influencers	Lifestyle YouTube Influencers: Curators of Lifestyle Branding
Likability	The Effects of Parasocial Relationship on Purchase Intention in the Social Media
limited edition	AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
Limited-Edition Products	Digital Drop Retail Model: How It Affects Consumers’ Relationship with Luxury Fashion Brands
linguistic elements	HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY
literature	Systematic review of omnichannel retailing and future research avenues
littering
live-streaming	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
local community	Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations
Local food culture
Local Labels	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
Locally-Made	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
location	Social Media Usage and Mobile Shopping Behavior
LOCATION BASED ADVERTISING	EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK
location-based advertising	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
logo prominence	HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
long-term performance	The effects of value co-creation in social platforms on participating companies' competitive advantage
Longitudinal comparison
Longitudinal study
Loyalty	FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
Loyalty Programs	Three decades of research on loyalty programs: A literature review and future research agenda
Luxurious Appeal	The Effect of Service Innovation on Perceived Luxuriousness in Advertisement
Luxuriousness	Serifs for Conservatives: The Effect of Perceived Luxuriousness of Typeface on The Persuasiveness of Political Campaign Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
Luxury	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?
luxury advertising	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY The influence of humor appeal in luxury advertising
luxury brand	A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan AN EXTENDED ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
Luxury brand advertising on social media	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
luxury brand customization	LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
luxury brand management	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY The influence of humor appeal in luxury advertising
luxury branding	Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust
Luxury brands	CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY LUXURY BRANDS AND CONSUMERS: THE NEW WAY The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption Investigating Why Online Purchasing Push Offline Sales In The Luxury Market CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA
luxury business cluster	LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY
luxury consumers	LUXURY BRANDS AND CONSUMERS: THE NEW WAY
luxury consumption	When Consumer Knowledge is Power: Determinants of Luxury Maturity Stages LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
luxury democratization	Opera as luxury in culture: the impacts of digital innovation
luxury ecosystem	LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY
luxury fashion brand	THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES
Luxury Fashion Brands	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands? Being Transformed by Luxury Fashion Brands’ Art Foundations
luxury goods	A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods
luxury hotels
luxury marketing	When raindrops turn to the sun shining market intelligence and innovative business models creation in Swiss luxury watchmaking industry
luxury network	LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY
luxury product	Is my own design the most impressive? A Co-creation Perspective on the Online User Design
Luxury Products	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
luxury strategy	FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS
luxury value perception	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
M
Macau	Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
Machine Learning
Macro Marketing
made in italy	FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY
management risk	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
market exploration	How Marketing Organizational Structure Affects Radical Product Innovation within the Firm
Market Strategy	Market Shaping - Creating Value Through Effort Reduction
market uncertainty
Market-driven capabilities	The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings
Market-Shaping	Market Shaping - Creating Value Through Effort Reduction
marketing	DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing “IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS
Marketing analytics	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
Marketing and public policy implications	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC
Marketing capability gaps	CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT
Marketing co-creation model	Marketing for good: Co-creating a behaviour change program
marketing communication	BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
marketing department	How Marketing Organizational Structure Affects Radical Product Innovation within the Firm
Marketing evolution	CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT
Marketing Function
Marketing Innovations
Marketing Management
Marketing Mix
marketing organization	How Marketing Organizational Structure Affects Radical Product Innovation within the Firm
Marketing Pedagogy	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
Marketing program design	Marketing for good: Co-creating a behaviour change program
Marketing strategies	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC When raindrops turn to the sun shining market intelligence and innovative business models creation in Swiss luxury watchmaking industry
marketplace exclusion
mass customization	Customization Failures Caused by Mass Confusion
Masstige
masstige collaborations	HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY
Matching	The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily
Matching compensation
Matching reward
Materialism	CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US
maternal community
meaning in life
means-end chain theory
Media	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS
MEDIA AFFINITY	EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK
Media discourse
MEDIATION	DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
mediation analysis	BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
Mega-sport event	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
mental imagery	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Merger and Acquisitions	FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
Merger Dominance	FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
message believability	Country of Origin Effect: The Role of Information Processing in Product Evaluation
message elaboration	Country of Origin Effect: The Role of Information Processing in Product Evaluation
Message fatigue	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Message Framing	The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption
message type
methodological analysis
micro-influencers	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
micro-marketing strategy	Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics
Microfermentation	Innovation in production, Trademark regulation and law in the wine industry
millennials	THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
mimicry desire	SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR
mind perception
mindset	‘I want you to panic’: Cross cultural perspectives on climate change scepticism
missing	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS
mixed methods
ML
Mobile	Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data
mobile advertisement
mobile advertising	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
mobile app	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE
Mobile Application Design Elements
mobile applications	INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
mobile branded apps
Mobile communication	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
mobile coupon	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
Mobile e-commerce apps	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
Mobile eye-tracking
Mobile games	PRODUCT LINE AND PRICING STRATEGIES FOR MOBILE APPS IN A TWO-SIDED PLATFORM
mobile marketing	Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market
Mobile payment
Mobile payments	MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA
Mobile phone application	A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY
MOBILE PHONE USE MOTIVATION	EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK
Mobile promotion	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
mobile self-scanning	Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology
mobile shopping	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS Factors Leading to Continuous Usage of AI Service on Mobile Shopping
mobile usage	Social Media Usage and Mobile Shopping Behavior
mobile video advertising	MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
Mobile Visual Search	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
Mobility	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
Model Ethnicity	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
moral decision-making	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
moral emotions	Self-conscious moral emotions and e-WOM diffusion in response to corporate behaviors
motivation
motivations	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY
Movie Marketing	Signaling effect and the influence of genres: movie consumption on Chinese online video platforms
Multi-channel Marketing Management	WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR
Multi-criteria	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
multi-group analysis	Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology
multi-level model
Multi-National Companies
multichannel	AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data Innovations and growing trends in Access-based luxury consumption
Multilevel analysis
Multilevel Approach
multilevel modelling	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
Multiple Case Studies	Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan
Multiple Data Sources	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
Museum Brand Coolness	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
Museum Experiences	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
Muslim Tourists
N
Narcisissm	THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?
Narcissism	Kitsch as the new luxury: how narcissistic consumers perceive luxuriousness from kitsch advertising
Narrative	THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE
Narrative Advertising
Narrative Transportation	ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
narratology
Nation Branding	Mirror Mirror: National Self Enhancement Bias
National Culture	Firm performance through online engagement: the role of experience and customer inspiraton
native ad	IS CLUTERED SOCIAL EMDIA ENVIRONMENT BAD FOR ADVERTISING?
Native advertising	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Natural Language Processing	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS
Natural-Resource-Based-View	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
NBL	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective
Need For Cognition
needs for self-expression	The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouth(eWOM)
negative herding	Advertising and Investor Sentiments
negative word of mouth	Is Apology the best strategy to mitigate Online Firestorms in social media?
negativity bias	Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
negativity effect	Advertising and Investor Sentiments
Network tie	THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE
neural reward system	Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain
neuroeconomics	DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION
neuromarketing	Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
new fashion strategies	HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY
new luxury	LUXURY BRANDS AND CONSUMERS: THE NEW WAY A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION
new materialism
New media	Innovations and growing trends in Access-based luxury consumption
New Product
New product adoption	EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION: EXPLORING GENDER DIFFERENCES
New Product Development	Effects of Design Innovation Attributes on Customer Value in Developing Fashion Items Using 3D Printing Technology Paradoxical Effect of Coopetition in New Product Development How Marketing Organizational Structure Affects Radical Product Innovation within the Firm TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE
New product introduction
New Product Performance	The Impact of Corporate Social Responsibility on New Product Development Performance: Mediating effect of Internal Capability and as well as External Network Quality
new product success
New Technologies	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
nline word-of-mouth
Non-attendees	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE
Non-celebrities	Social Media Influencers: What Makes them Influential?
Nostalgia	THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS
nudge theory	DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES
numerosity effect
nutrient contents
Nutrient-content claim	DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING
nutrition demand
nutrition labels
nwom	Is Apology the best strategy to mitigate Online Firestorms in social media?
O
obesity	Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing
observational learning
occupational stereotypes
Offensiveness	On the Influence of Model Ethnicity in Potentially Offensive Cross-Cultural Advertising
Offline Experience	Investigating Why Online Purchasing Push Offline Sales In The Luxury Market
Offline touch	Offline Touch and Online Retailing: Evidence from a Field Experiment
Older Consumers	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
Older Koreans
Omni-channel	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Omnichannel	Investigating Why Online Purchasing Push Offline Sales In The Luxury Market
omnichannel retailing	Systematic review of omnichannel retailing and future research avenues
on-demand service of delivery	HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
On-line Fashion Retailing	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
Online	Using ZMET to Construct the Consensus Map for Online Art-based Startups Too much information? Consumer data and online privacy in Hong Kong DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
Online and offline retailing	The Influence of Information Searching Patterns on Customer Loyalty in Vietnamese E-commerce
Online and Offline Touchpoints	Mapping Current Consumer Decision Journeys Using Real-Time Longitudinal Online and Offline Touchpoint Data
online auto insurance	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
Online Behaviour	Investigating Why Online Purchasing Push Offline Sales In The Luxury Market BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH
online channel
online communities
online consumer platform
online consumer reviews
Online Customer Experience	Antecedents and consequences of online customer experience of Chinese millennials luxury consumers
Online customer reviews	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
online engagement	Firm performance through online engagement: the role of experience and customer inspiraton
online firestorm	Is Apology the best strategy to mitigate Online Firestorms in social media?
Online for Offline (O4O)	Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan
online game	THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES
online games
online human agents	To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
online music streaming service	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
Online networking	Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
online news
Online Platforms	Signaling effect and the influence of genres: movie consumption on Chinese online video platforms
online retail
online retailer	Social Media Usage and Mobile Shopping Behavior
Online retailing	MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA Offline Touch and Online Retailing: Evidence from a Field Experiment
online review
online review sites	An Empirical Study of Japanese and American Consumers’ Attribution of Responsibility on their Decision-Making Process: An Eye-tracking Approach
Online reviews	Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews
online shopper
online shopping	Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS
Online Shopping Orientation	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
Online streaming	Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
online targeted advertising
Online video narrative campaigns	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
Online video streaming platform	Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
Online-to-Offline	Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market
open innovation	How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability
opera	Opera as luxury in culture: the impacts of digital innovation
Opinion leader	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency
opinion leadership	EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION: EXPLORING GENDER DIFFERENCES Click to impress: The power of fashion designers in the digital luxury space
ordinary experiences
organic cultivation	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
organic food	The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers
Organization Openness	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS
organizational behaviour
organizational capability	JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS
Organizational Learning	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
organized tours
Out-group	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
outcome efficacy	A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING
overtourism	Getting more than you bargained for: Perceptions of Hallstatt's overtourism during COVID-19
own- and cross-price elasticities
P
Paid search advertising	Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
Pandemic	PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19
Panel estimation	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
para-social interaction	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
paracrisis	Is Apology the best strategy to mitigate Online Firestorms in social media?
Parasocial brand experience	Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity
parasocial interaction	Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model” The Effects of Parasocial Relationship on Purchase Intention in the Social Media Click to impress: The power of fashion designers in the digital luxury space
Parasocial relationship	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency How Social Media Influencers can Promote Advertising Value and Brand Equity
Parental financial teaching	EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR
parents’ food practices	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
partner quality
past consumption experience	Consumption Interest of the Elderly
Patent valuation	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
Patient Satisfaction	The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
Patient-Centric Decision-Making	The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers
Pay-per-Click	Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
Peer-to-peer ridesharing	The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily
perceived authenticity
perceived behavioral control
perceived benefit	How Does Free Trial Experience Influence the Streaming Service Subscription?
perceived Competence	THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS
perceived coolness	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention
Perceived enjoyment	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
perceived environmental responsibility
Perceived green value	The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
Perceived information utility	Impact of Digital Native Advertising to a Brand
perceived interactivity	Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers
perceived luxuriousness
perceived risk	Exploring the role of perceived risk on attitude toward chatbot services among aging consumers CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs) THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
perceived security	Understanding Continued Use Intentions of Travel App Users
Perceived service effectiveness	SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
perceived service quality	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
perceived service value	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Perceived Shopping Value	The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty
perceived similarity	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
Perceived Technology Innovativeness	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
perceived usefulness	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
perceived value	DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR The role of consumer’s perceived values in evaluating the innovative product Consumer e-deal proneness: Does anticipatory regret moderate?
perceived value-in-use	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
Perceived values	THE ROLE OF VALUES ON TOURISTS BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES
Perceived visual attractiveness	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
Perfectionism	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
Performance
Performing Arts	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE
Personal grooming	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
Personal motivation	Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations
personal resilience	Consumer behaviours under on-going terror threats
personal selling	BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
Personal values	MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS
Personality	A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS
personality characteristics (Big Five)	Consumption Interest of the Elderly
personalization	Do You Trust AI? The Effect of AI Personalization on Advertisements THE EFFECT OF PERSONALIZED CHATBOTS PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION
perspective-taking	GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR
Persuasion
persuasion knowledge	Impact of Digital Native Advertising to a Brand
PGC environment	The Influence of Opinion Leader Attributes on Brand Equity in the PGC Environment: The Moderating Effect of Endorser-endorser Congruency
pharmaceutical
Pharmaceutical Marketing
photovoltaic system	The New Value Proposition for Sustainable Life Style
Physical activity	A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY
physical Appearance	THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS
Physical Robot	THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL
place attachment	Consumer behaviours under on-going terror threats
place branding	Branding Family-Owned Cretan Wineries: The Role of Heritage
place marketing
Placement methods
platform economy	BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM
Platform Equity	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
Platform services	New era signals and customer review platforms: Conceptual and empirical analysis Consumer Behavior on an Online-to-Offline Platform: An Empirical Investigation of the Automotive Repair Service Market
Platform value	The mystery of consumer value structure in sharing economy
Poland
Policy	Policy implications for condom use in Asia: A systematic review
Political Ideology	HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS Serifs for Conservatives: The Effect of Perceived Luxuriousness of Typeface on The Persuasiveness of Political Campaign
political marketing
pop-up or under windows
pop-up store	Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan
POSITIONING	DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
Positive Affect	PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL
Positive side of social media	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC
positivity effect
post intent
post quality	CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
Post-Merger Integration	FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
postmodern branding paradigm
Postponement	Postponed inventory investment and distributors' performance in Japan
power dynamics	Understanding Service Exclusion Through Value Co-Creation Paradigm
Power theory	New era signals and customer review platforms: Conceptual and empirical analysis
practitioners	Practitioner views of creativity and digitization in the Hong Kong advertising industry
pre-failure employee emotion
pre-roll ad	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
pre-roll advertising	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
Predictive modeling
preference of brand	HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS
Preferred customer
prejudice
presence	VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Preventive Healthcare Attitude
Preventive Mobile Healthcare Service
price acceptability	THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
price competition
price consciousness	Consumer e-deal proneness: Does anticipatory regret moderate?
Price strategy	The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption
price threshold	THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
PRICE UNFAIRNESS PERCEPTION	DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
price-setting	Missing price-related information - an assessment of pricing practices in B2B context
pricing	Missing price-related information - an assessment of pricing practices in B2B context
pricing managers	Missing price-related information - an assessment of pricing practices in B2B context
pricing process	Missing price-related information - an assessment of pricing practices in B2B context
Pride	Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
Pride Appeals	Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
primary data
privacy	Too much information? Consumer data and online privacy in Hong Kong
Privacy Concern
privacy protection	Understanding Continued Use Intentions of Travel App Users
privacy risk
Privacy Trust
Private Banks
pro-environmental behavior	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
pro-environmental behaviour
Process Fluency Theory	How to Enhance Soundless Video Advertisements
product
product attitude
product attributes
Product categories	Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development
Product Concept Demonstration
product design	Is my own design the most impressive? A Co-creation Perspective on the Online User Design
product experience
Product Innovation	IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
Product Innovation Performance	Celebrity-Consumer Interaction and Product Innovation Performance: Is it a Matter of Emotions?
product intelligence
product involvement	Country of Origin Effect: The Role of Information Processing in Product Evaluation EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Product knowledge	EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
Product label	How emerging market Invest Response to Food Nutrition Labelling Regulation
Product Level Theory
Product Line Design
Product line strategy	PRODUCT LINE AND PRICING STRATEGIES FOR MOBILE APPS IN A TWO-SIDED PLATFORM
Product Origin	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
product placement	The Brand Negativity Bias: Unfavorable Brand Placements Reduce Evaluations for New Media Products by Inhibiting the Consumer-Character Connection
product preferences
Product type	“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS
Product types
product-harm crisis
Product/service development performance
professional sport	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective
program analyzer	BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
Project-based learning programs	CO-CREATION EXPERIENCE IN PEER WORK GROUPS
Projective Image
Promotion	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE AD EXPOSURE SEQUENCE IN SCARCITY MARKETING
Prosocial	IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES
Prosocial behaviour	I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals
Prospect theory	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
Protection motivation theory	Hope, Fear, and Consumer Behavioral Change amid COVID-19: A Conceptual Model Based on the Protection Motivation Theory
psychological commitment	THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT
psychological distance	Consumer behaviours under on-going terror threats
Psychological factors	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET
Psychophysiology	Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study
public policy	“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
Publishing news media	Impact of Digital Native Advertising to a Brand
Purchase behavior	THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE
Purchase Decision	The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude
purchase decision process	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
Purchase intent	Co-creation with fans to Enhance Purchase Intent and Customer Engagement in Product and Service Development
purchase intention	HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION The role of consumer’s perceived values in evaluating the innovative product Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads. The Effects of Parasocial Relationship on Purchase Intention in the Social Media A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Purchase Intentions	Do Young Consumers Care about Country-of-Origin of Luxury Fashion Brands?
purchase mistakes	HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?
Purchase spending	Offline Touch and Online Retailing: Evidence from a Field Experiment
Pure-network variety shows
Push-Pull-Mooring	A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR
Push–pull–mooring
pwer
Python	Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
Q
QRcode	The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
qualitative	Handicraft Women Entrepreneurship: Challenges and Opportunities
qualitative inquiry	How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive
qualitative research	TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Quality	QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR
Quality cues	The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings
quality of life	A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS
Quality signal	QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE
Quality Signaling
Quasi-experiment
R
R&D	INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA How emerging market Invest Response to Food Nutrition Labelling Regulation
R&D activities
R&D Alliances
RACWA	Validating the Efficacy of Psychophysiological Pride Appeals in Membership-based Organisations
radical innovation	How Marketing Organizational Structure Affects Radical Product Innovation within the Firm
Ranking	Patent valuation of institution-level for competition based on a Multi-criteria Analysis Model
reactance theory
Received Negative Ewom	Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation
Recognition	INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
Recommend	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
Recommendation	Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
recommender system	PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION
recovery	How Gender Matters: Sales person recovery management
Recruitment ads
Regional Re-Birth	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
regression
regulations	Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing
regulatory focus	AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT THE EFFECT OF TRAINERS’ PHYSICAL APPEARANCE ON FITNESS PROGRAM REGISTRATION INTENTION: THE MODERATING ROLE OF REGULATORY FOCUS
regulatory focus theory	Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery
relational asymmetry	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY
Relational strategy
relational ties
relationship length	Customer participation and the role of relationship length
Relationship management	THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE
Relationship marketing
relationship performance
Relationship quality	Firm performance through online engagement: the role of experience and customer inspiraton
Relationships	SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB
relevance	DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE
religiosity	The Drivers of Organic Food and Instant Food Purchase Intention: An Investigation of Food Choice Based on the Religiosity and Health Consciousness of South Korean Consumers
remedies	Reducing consumer obesity and overweight incidents: roles of government regulations, consumer education and marketing
repeat purchase	THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS
repurchase intensions	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
Repurchasing behavior
reputation
research agenda
Resistance to innovation	Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation
resource advantage theory
Resource Integration	Market Shaping - Creating Value Through Effort Reduction
Resource phase	CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT
resource structures
Resource-Based View Theory	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
Resource-constrainted
Responsive capability	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
RETAIL	STREETWEAR COLLABORATIONS THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS
Retail banking	Customer responses to a frontline service robot in a retail services context
Retail innovation	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE
retail private labels
retail technology	Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan
Retailer	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL
retailing	Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values-
Retention Strategies Scale
Review	Policy implications for condom use in Asia: A systematic review
Revisit	COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS
revisit intention	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention
Reward	INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT
reward programs	Three decades of research on loyalty programs: A literature review and future research agenda
Reward-based crowdfunding
RISK	EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK
Risk-seeking	A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS
Risk-taking Attitude
Rivalry
Robo design	The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective
robot	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital?
robot anthropomorphism	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
Robotic Restaurants
Robots	Explaining customers' intention to use analytical AI robo-advisor in financial services: The role of technology readiness and service awareness
role models	ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?
Romantic comedy movies	RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE
RPA
Rural Youth Entrepreneurs	DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS
S
S-Logic	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
Sacred Consumption	BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
Sacrifice	SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB
sales communication
Sales Force Automation	Collaborative Sales Force Automation Tools - Drivers and Challenges
sales management	How Gender Matters: Sales person recovery management
sales organizations
Sales Team Integration	FOR A SUCCESSFUL INTEGRATION OF SALES TEAMS IN A MERGER
salespeople
salesperson	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE
Samoa
Satellite fans	THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT
Satisfaction	Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services. SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR A MODEL FOR CONSUMER SATISFACTION FOR EXTREME CONSUMERS INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Saudi Arabia	Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust
Scale development	A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram
Scarcity	AD EXPOSURE SEQUENCE IN SCARCITY MARKETING EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION
scarcity effect	DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES
scarcity message
scct	Is Apology the best strategy to mitigate Online Firestorms in social media?
Scent	DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES
Scent Marketing	DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES
schadenfreude
school meals	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
screen size	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
SD-Logic	What is the Sustainability in Local Branding? －Consideration from structure model of the Regional Re-Birth in Teshima (ART SETOUCHI)－
SDGｓ
search advertising	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
search goal	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
secondary data
Secondhand	A Study on Chinese Consumers' Intention to Purchase Secondhand Luxury Goods
Secured Identification	HOW DO INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?
segmentation	INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE
Segmenting search keywords	Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
Self determination theory	IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK
Self Enhancement Bias	Mirror Mirror: National Self Enhancement Bias
self image
self-authenticity	LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
self-brand image congruity
self-continuity
Self-Determination
self-driving cars	THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS
Self-efficacy
self-enhancement	I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals
Self-esteem	EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR
Self-evaluation	How Gender Matters: Sales person recovery management
Self-expansion	KOLs’ influence on generation Z consumers in China and France: A self-expansion framework
Self-Improvement Motives
Self-Quantification	SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK
self-service technology	CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs) Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital? Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology
Self-service technology (SST)	Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM)
Selfie campaigns	SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION
Sellers	Collaborative Sales Force Automation Tools - Drivers and Challenges
SEM	How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study
Senior consumers
Seniors	WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
sense of power
Sense of presence	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
sentiment
Sentiment Analysis	Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands To bot or not to bot? Exploring the differences in consumers' experience with chatbots versus online human agents
Sequential Distribution	Signaling effect and the influence of genres: movie consumption on Chinese online video platforms
Serbia	UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS
service brands
Service Delivery	CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
Service Design	THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL
Service dominant logic
service employees	CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
service encounter	SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION
service exclusion	Understanding Service Exclusion Through Value Co-Creation Paradigm
Service experience co-creation
service failure and recovery	SERVICE RECOVERY AND BEHAVIORAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT
service failure recovery	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
service frontline
Service Innovation	Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM) The Effect of Service Innovation on Perceived Luxuriousness in Advertisement WHAT ARE THE CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY: CASE OF SENIOR USERS OF AIRBNB
Service Innovations	A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS
Service Management	IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART
Service Marketing	THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING
Service outcome	The interplay between robot design, customer perceptions and service outcomes: A fsQCA perspective
Service Performance	CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
Service quality	THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY
service quality dimension	HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?
service recovery	Which Do Customers Like Better, Compensation or Apology? Examining the Moderating Role of Regulatory Focus on Service Recovery
Service Robot	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
Service robots	Investigating customer-service robots interactions in embarrassing service encounters CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS
Service systems	A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS
Service Technologies	IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART
Service-Dominant Logic	Understanding Service Exclusion Through Value Co-Creation Paradigm Market Shaping - Creating Value Through Effort Reduction A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS
services	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services
Services Management	CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
servitization	THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY
Sexual appeal	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
Sexual Self Schema	SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA
shame	GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR
Share Negative Ewom	Research on the Relationship among Ewom, Customer Loyalty and Resistant to Innovation
Sharing economy	The mystery of consumer value structure in sharing economy BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY DISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT The first traveler attributes for subsequent peer-to-peer ridesharing demand: Effects of homophily and heterophily The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings
Sharing intention	THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS
sharing platform
shopping app	Social Media Usage and Mobile Shopping Behavior
Shopping tourism	The downturn of Chinse tourism shopping in Japan: Moderators of shopping satisfaction and shopping destination loyalty
signaling theory	Signaling effect and the influence of genres: movie consumption on Chinese online video platforms New era signals and customer review platforms: Conceptual and empirical analysis
Signalling theory	QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE
Signals
single versus group consumers
situational crisis communication theory	Is Apology the best strategy to mitigate Online Firestorms in social media?
Skepticism
Small and Medium Enterprises
Small tea growers	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
smart buildings	BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM
smart contracts
Smart Phone Industry
smart product
Smart Service
Smart Speaker	Exploring users' perception of voice assistants: Qualitative approach
Smart technology
SMEs
smile intensity
SNS	The Effects of Parasocial Relationship on Purchase Intention in the Social Media
SNS advertising	Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain
SNS leisure activities	A Study on the Development of the Scale for SNS Activities as a Leisure: Focused on Instagram
SNSs	INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR
Sociability	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
social advertisements	ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?
social capital
social capital theory	SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES
social cognition	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
social cognitive theory
social commerce	Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model” MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA Analyzing the Influence of AI-enabled Digital Marketing on Parasocial Brand Experience and Brand Equity
Social comparison	ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?
social cues
Social Distance
social distancing marketing	SOCIAL DISTANCING MARKETING EFFORTS OF FASHION BRANDS : INFLUENCE ON CUSTOMER SATISFACTION AND INTENTION
Social Engagement	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
social entrepreneurship	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective
Social exchange theory
social exclusion
social group
Social Identity	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
Social influence	Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
Social influences	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
social innovation	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
social interaction
Social Marketing	Barriers to Implementing Social Marketing in Asia: A Critical Review
social media	Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model” Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults? Social Media Influencers: What Makes them Influential? CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY Emojis and brand self-representation: a text analytics approach Social Media Usage and Mobile Shopping Behavior A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach Click to impress: The power of fashion designers in the digital luxury space
social media advertising	Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method
social media analytics
Social media crises	Effect of Corporate Social Responsibility Practice on Social Media Crises in Travel Industry
social media crisis	Is Apology the best strategy to mitigate Online Firestorms in social media?
Social media engagement	INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC
social media firestorm	Is Apology the best strategy to mitigate Online Firestorms in social media?
Social media influencer	How Social Media Influencers can Promote Advertising Value and Brand Equity
social media interaction ("like" vs. post)	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
social media marketing	Opera as luxury in culture: the impacts of digital innovation Investigating Influencers’ Posts on Instagram: Impact of Influencer Expertise, Post Like Number and Content Richness on Advertising Effectiveness
Social media marketing strategies
social media storm	Is Apology the best strategy to mitigate Online Firestorms in social media?
Social Network Analysis
Social Norms	Do Instagram Influencers Need to be Perfect? The Changing Role of Social Norms on the Effectiveness of Influencers
Social Perception	Exploring users' perception of voice assistants: Qualitative approach
social platform	The effects of value co-creation in social platforms on participating companies' competitive advantage
social presence	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
Social Relationship	Exploring users' perception of voice assistants: Qualitative approach INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR
social response theory
social responsibility	HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION
Social robot	Customer responses to a frontline service robot in a retail services context
Social Supports
social sustainability	SOCIAL ENGAGEMENT FOR INTEGRATION SOCIAL ENGAGEMENT FOR INTEGRATION
Social-Medial Business Model	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
soft-sell	The effects of influencer on ad effectiveness: moderating role of message appeal and brand awareness
solar power	The New Value Proposition for Sustainable Life Style
Soundless Video	How to Enhance Soundless Video Advertisements
Spa Product and Services
spatial
spatial analysis
Spatial analytics	SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES
spatial distance	Does Haze Promote Pro-Environmental Behavior? The Influence of Air Quality on Pro-Environmental Behavior of Chinese Residents
spatial distribution
Spatial effects	The spatially varying effect of product attributes on peer-to-peer homesharing performance: A case study of Miami Airbnb listings
Spillover Effect
Sponsors' product	NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS
sport game	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT
Sports
Sports complex
Sports fan
Sports marketing	Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans
Srivijaya art
stakeholder	Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective
stakeholder communications
Stakeholder expectation	Small enterprise owners’/managers’ CSR decision toward local community: personal, social and business considerations
standardized packages
Star ratings	Big Data Shows a Negativity Bias in the Perceived Helpfulness of Online Reviews
State of flow	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
State-of-origin Labels	STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM
status-seeking	I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals
stereotypes	The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services
stewardship governance
stewardship oriented behaviors
stimulus-organism-response theory	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
stock price
store choice	AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT
Store flyer effectiveness
store location	FLAGSHIP STORE STRATEGY FOR BRAND BUILDING: COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS
Story-telling	THE EFFECTIVENESS OF USER GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES
storytelling	ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
Strategic agility
strategic group
Strategic Marketing
strategic type
strategy	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE
streaming service	How Does Free Trial Experience Influence the Streaming Service Subscription?
STREETWEAR	STREETWEAR COLLABORATIONS
Stress
Structural equation modeling	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
structuralism
Structure
subcultures
Subjective ambivalence	How Civic Consumers Become Ambivalent: Emotional Intelligence and Agreement Effects in Attitudes Related to Health, Social Policy, and the Environment
subjective norms	FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y
Subjective personal introspection	How Fashion Exhibitions Are Changing High-End Luxury Brand Experience: An Introspective Study on Chanel's Mademoiselle Prive
subjective well-being	LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING
submission
subtitles	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
Success traps	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
supplier	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY
Supplier Distributor Retailer relationship
survey experiment
susceptibility	Redefining luxury advertising: motivation in advertised value, attitudes and susceptibility REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY
Susceptibility to social influence	EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION: EXPLORING GENDER DIFFERENCES
sustainability	A THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK FASHION LIFESTYLE MEASUREMENT SCALE INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China Building a sustainable business model for professional clubs in the China National Basketball League (NBL): a stakeholder perspective ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
sustainability orientation	How Can Open Innovation Lead to Better Firm Performance? The Mediating Role of Sustainability Orientation and Innovation Capability
Sustainability Performance	GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
sustainable
sustainable competitive advantage	The effects of value co-creation in social platforms on participating companies' competitive advantage
Sustainable consumer behavior	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
Sustainable consumption
sustainable fashion	THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING
Sustainable food
sustainable product development	HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY
Swiss watchmaking	When raindrops turn to the sun shining market intelligence and innovative business models creation in Swiss luxury watchmaking industry
switching intention	Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services.
symbolic consumption
Symposium
synergies across platforms	COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
systematic review	Systematic review of omnichannel retailing and future research avenues
T
tailor made
Targeting	Effective Paid Search Advertising Strategies for Small and Medium-Sized Businesses with Limited Budget
taste
tea manufacturing	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
Technological Acceptance Model
technological turbulence
technology	STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE
Technology Acceptance Model	AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL
Technology Acceptance Model (TAM)	Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM)
Technology Adoption	Trends of Applying Self-Service Technologies (SSTs) to Smart Hotels in China: An Empirical Study of Extended Technology Acceptance Model (TAM)
technology anxiety	Research on the Mechanism of Robot Anthropomorphism on Hotel Consumers' Continued Using Intention——An Empirical Study Based on Anthropomorphism Theory
Technology-based non-human salesperson	WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE
Technology-enabled
Telepresence	New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion
Temporal distance
temporal time	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
Testing
text analysis	Social Ties and User Contribution: Evidence from Twitter Understanding online users by segmenting their search keywords: Empirical analysis from online auto insurance search advertising
text analytics
text mining	Is Image Gap Effective for Luxury Brand to Engage New Customers? Text Mining Analyses on the Pop-up Stores in Japan MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
Text-mining analysis	Identifying interactive value formation in a peer-to-peer sharing economy: A text-mining approach
Textiles
the emotion as social information processing (EASI) theory	Your words inspire me! The influence of word-of-mouth marketing: From the perspective of “Emotion as Social Information (EASI) model”
the framework of AOM
the motive	Ad Skip Button and Ad Exposure Duration: The Moderating Role of Motives in Pre-Roll Ads.
The Robot Implicit Association Test (RIAT)	SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATIN OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)
The use of marketing metrics	USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
Thematic analysis	Customer responses to a frontline service robot in a retail services context
Thematical analysis
Theory of AI Job Replacement	WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE
theory of planned behavior	Consumer e-deal proneness: Does anticipatory regret moderate? How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study
Theory of Planned Behaviour	Consumer’s attitude toward farmed fish fed with insect-based flours
thumbnail	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
Time Distortion	New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion
Time horizon
Time interval
time spent on social media	WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS
Time-series-cluster analysis	PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19
title	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
topic	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
Topic modeling	Impacts of Online Reviews on Consumers' Decision-making: Application of Topic Modeling in Restaurant Services
Topical Similarity	Social Ties and User Contribution: Evidence from Twitter
Touch screen shopping	FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Tourism	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
tourism app use	Revisiting Cool Places: How Destination Service Quality and Tourism App Use Affect Perceived Coolness and Revisit Intention
tourism demand
tourism innovation
Tourism marketing
Tourist Lifestyles
tourist-generated content	Travel Destination Image Change Analysis with Python and Content Analysis: An example from Macau
Tourists’ appeals
TRADE SHOW	EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW
trademark	A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
Trademarks	Innovation in production, Trademark regulation and law in the wine industry
trailer	VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS
Training
trans-media advertising	COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
Transformative Experience	Being Transformed by Luxury Fashion Brands’ Art Foundations
transformative service research	Understanding Service Exclusion Through Value Co-Creation Paradigm
transition economy
Transportation System
Transportation theory	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT Developing a Bi-lingual Lexicon to map Consumer Perception of Indian brands
travel app	Understanding Continued Use Intentions of Travel App Users
Travel benefit
Travel industry	Effect of Corporate Social Responsibility Practice on Social Media Crises in Travel Industry
travel intention	THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT
Travel motivations	MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS
Trends
Triangulation	CO-CREATION EXPERIENCE IN PEER WORK GROUPS
TripAdvisor
trust	Antecedents of trust towards online shopping in China and Saudi Arabia. The moderating role of disposition to trust EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR Communicating luxury through CSR initiatives: The influence of brand hypocrisy, consumer skepticism and brand trust How likely are you to trust financial institutions? Well…It Depends. How Do Knowledge and Trust Influence Fast Fashion Consumption in an Ethical Way? An Empirical Study
trust transfer	What drives micro-influencers advertising effectiveness on live streaming? The perspective of trust transfer and para-social interaction
turnout decision
Twitter
Two-way ANOVA analysis	PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19
type of information	THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER
type of retailer	Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values-
Typeface	Serifs for Conservatives: The Effect of Perceived Luxuriousness of Typeface on The Persuasiveness of Political Campaign
Types of recommender	Determinant and Consequences of Immersion and Moderating Effect of Recommender Type on Product Recommendation in Online Video Streaming Service
U
U-shape
U.S
ucanny valley
UiPath
unboxing	A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE
uncanny valley	Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers
Uncertain promotions
Uncertainty avoidance	HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS
Underdog
Undergraduate Education	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
unethical behavior	GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR
Universities	Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities
Unstructured Text
untact platform	BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY
untact service	Would you enjoy the unperfect analog sensibility, or would you enjoy the consistency of perfect digital?
Upcycle workshops
Upcycling	The Effect of Price Strategies and Message Appeals of Upcycling Fashion Brands on Consumers’ Perception and Sustainable Consumption
upstream partnership quality
urban development
urban regeneration
Usage Intention	ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING
Use and Gratification Theory	Factors Leading to Continuous Usage of AI Service on Mobile Shopping
Use of IT
user behavior	SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES
user brand image
User Contribution	Social Ties and User Contribution: Evidence from Twitter
user generated content	THE EFFECTIVENESS OF USER GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES
User Journey	STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
user motivations	GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS
user-generated content	THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION
user-generated contents
uses and gratifications theory	Investigating Antecedents of Brand Value Co-creation Behaviors in Social Media Based Brand Communities
Utilitarian Products
utilitarian value
V
Vader
valence	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
valuation	DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE
Value	Exploring The Relationship Between Satisfaction and Switching Intention: The Moderating Effect of Alternative Attractiveness In the Context of E-hailing Services.
value chain	ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA
value co-creation	Why Do Customers Want to Pay for Value Co-creation Products? An Explanation from Customer’s’ Behavior in Economics The effects of value co-creation in social platforms on participating companies' competitive advantage
Value co-creation behavior
value creation
Value in use	THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
Value of Passive Research Participation	DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
value proposition	The New Value Proposition for Sustainable Life Style
Value Propositions
value transformation
value-creation
Values	The Antecedents of Global Brand Advocacy for Home and Overseas Chinese
values beliefs norms
vegan	RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION
vegan community
vertical collectivism
Video Ad
video ads	Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
video clip	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
video game advertising	VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS
video-game playing
Video-on-demand industry	Social Influence Through Video Streaming Applications: An Analysis of Mobile Consumers’ Usage Behavior
videos	A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE
Virtual Customer Service Agents	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
virtual items
Virtual Learning Environment
Virtual Reality	THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS Exploring the Factors that lead the Adoption of Virtual Reality technologies among football fans New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
virtual reality (VR)	COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY
virtual supermarket setting	VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS
Virtual Try-on
Visit intention	IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
Visual Merchandizing Design (VMD)	Visual Merchandizing Design in the Era of Online for Offline: Multiple Case Studies on Retail Stores in Korea and Japan
Visualization
Voice Assistant	Exploring users' perception of voice assistants: Qualitative approach
voice gender	Exploring the role of perceived risk on attitude toward chatbot services among aging consumers
voice-over ads	Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach
voting
VR	OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT Measuring Emotional Responses toward Virtual Reality Games: A Psychophysiological Study
VR Shopping	New Experience of Virtual Reality Shopping: Mediating Effect of Time Distortion
VTR	HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE
Vulnerability
W
walking-with approach
warmth perceptions
Web content analysis
Website design
Website loyalty	DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS
Websites	Web—Sights of Websites: Capturing the Essence of Cross-Cultural Competence and Diversity Awareness in Greek Tourism Portals
WeChat	A New Social-Media Business Model for Luxury Products: An Empirical Study of Daigou’s Services via We-Chat Platform in China
weighted spatial regression
well-being	THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION
wellbeing
wheel of retailing	Consumer behavior and the type of retailer: Affecting factors and type classifications -Focusing on consumption values-
willingness of consumption	AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
willingness to donate	Donation Behavior between In-group and Out-Group Perceptions: A Three-Selves Approach
Willingness to pay	TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING
wine	Branding Family-Owned Cretan Wineries: The Role of Heritage
WOM	Is Apology the best strategy to mitigate Online Firestorms in social media? “YOU POST, I TRAVEL”. THE INFLUENCE OF TRAVEL BLOGGER CREDIBILITY, MOTIVATION AND ENGAGEMENT ON FOLLOWERS’ TRAVEL DECISIONS. A TWO-COUNTRY SURVEY.
Women	DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING
women entrepreneurs	Handicraft Women Entrepreneurship: Challenges and Opportunities
women-owned SMEs	WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC
word of mouth	HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS?: IMPLICATIONS FROM CHINESE COUNTERFEIT MARKET Is Apology the best strategy to mitigate Online Firestorms in social media? HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?
word-of-mouth	HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS
Words	RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS
Work engagement	How Gender Matters: Sales person recovery management
Work resilience
world café	THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS
writing
Y
Young Chinese Customers
YouTube	THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING Are consumers ‘inspired-by’ social media influencers and ‘inspired-to’ adopt them as social defaults? Perceived Attractiveness, Expertise, and Entertainment Experience of Accents in YouTube Video Advertisements: A Universal-Diverse Orientation Approach
YouTube influencer	THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS
YouTuber	THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION
YouTubers	How influencers and digital interaction can impact consumer-brand relationship and engagement
Z
Z-met consumer	RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION
Zero-waste management	ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS
ZMET	Using ZMET to Construct the Consensus Map for Online Art-based Startups