2020GMC: 2020 GLOBAL MARKETING CONFERENCE AT SEOUL
TALK KEYWORD INDEX

This page contains an index consisting of author-provided keywords.

3
3D printing
A
aa
academic social networks
accents
acceptance
accessbasedluxury
Accountable Care Organizations
Acculturation
ad attention
ad click
ad disclosure
ad skepticism
ad transparency
ad-skip button
Adaptive capability
addiction risk
Admiration
Adoption
ads
advertised value
advertisement
Advertisement Strategy
Advertising
advertising creativity
advertising effectiveness
Advertising effects
advertising frequency
advertising personalization
advertising return
Advertising skepticism
Advertising strategy
Advertising value
aesthetics and functions
affective and cognitive responses
affective commitment
Affective response
Aged Consumers
agency
Aging consumer
Agreement effects
agricultural marketing
AI
AI Coach
AI speaker
AI-based digital shopping assistant
AIDA model
Air forwarders
air quality
Air traveling
Airbnb
airport image
AI—based Chatbot
Alexa
Alternative Attractiveness
Altruism
Altruistic
Anchor Heuristic
Andaman Coast
anger
Ansiety
Ant Forest
anthropomorphic agents
Anthropomorphism
Anti-branding communities
apology
Appeal type
Appended online reviews
Apple
application willingness
AR technology
are
aroma marketing
art
art as an experience
art collaboration
Art Foundation
Art Infusion
Art Marketing
Art-based startups
art-infused product
Artificial Intelligence
Artistic and cultural industry
artwork
Asia
Asian Market
aspirant choice
Assistive Technology
Association mining
At-risk gamblers
Atmospheric Cues
atmospherics
attachment
attachment styles
attention
attention focus (other vs. self)
Attention to emotions
attitude
Attitude Functions
Attitude toward sponsors
attitude toward sustainable fashion
attitude toward the brand
Attitude towards message
Attitude towards product
attitudes
attitudes towards the ad
attitudes towards the brand
attitudinal and behavioural loyalty
Attractiveness
attribution of responsibility
attribution theory
Attrition Management
audience size
Augmented Intelligence
Augmented Reality
Authentic and hubristic pride
Authentic Pride
authenticity
autocorrelation
autonomous driving
Autonomy
awareness of information blindness
B
B2B
B2B exchange
B2B marketing
B2B platform
Backpackers
bad behavior
Bangladesh
Banking
Bayesian network
bb
behavior intensity
Behavioral Control
behavioral economics
behavioral intention
behavioral intention to visit
behavioral well-being
Behaviour change
behavioural intention
Behavioural intentions
Benchmark criteria
Benefices
Big Data
Big Data Analytics
bivariate spatial autocorrelation
blockchain
Blogger credibility
Body Positivity
Body-scanning
Born Global firms
bottom-up approach
Brand
brand advocacy
Brand Archetypes
brand architecture
Brand Attitude
Brand authenticity
brand awareness
Brand Background
brand blunders
brand building
Brand Citizenship Behavior
brand commitment
Brand Communication
brand communications
brand communities
brand community
Brand Community Engagement
Brand Competence
brand credibility
Brand Engagement
brand engagement in self-concept
Brand engagement/attachment/attitude
Brand equity
brand ethereality
brand experience
Brand Extensions
brand favorability
Brand Hate
brand heritage
brand humanization
Brand identify
Brand Image
brand liking
Brand Love
Brand Loyalty
brand origin
brand persona
Brand personality
Brand political associations
brand popularity
brand preference
Brand Psychological Ownership
Brand Recovery
brand relationship
brand revitalization
brand satisfaction
Brand Scandal
brand selfies
Brand stereotypes
brand switching
brand symbolism
brand transgression
brand trust
brand value co-creation
Brand Warmth
brand's self-presentation
Brand-building
brand-generated content
branded content
BRANDING
Branding Culture
branding strategy
Breakthrough innovation
British South Asians
Busienss Performance
Business
business model
business model innovations
business models
Business Pedagogy
Business Sustainability
Buy-online-pick-up-in-store (BOPS)
Buyer-Seller Relationship
Buzz
C
Campaign Success
capability approach
Capital equipment
car brand
Carbon offsetting
CASE STUDY
Cashless Payment
Category relatedness
cause of need
causes
cc
CCT
celebrity
celebrity endorsement
Celebrity-Consumer Interaction
Challenges
Change management
Change of Authenticity
Channel power
charity marketing
Chatbot
chatbot service
Chatbots
cheap talk
children
China
Chinese Consumers
Chinese cosmetics industry
Chinese Daigou
Chinese Manufacturing Industry
Chinese market
Chinese millennials consumes
Chinese Smart Hotel
Choice experiment
Choice imitation
Churn management
Circular Economy
Civic Engagement
Click-and-collect
climate change beliefs
climate change scepticism
Climatic changes
clothing evaluation and consumption
clutter
Co creation Value
Co-Created Value
Co-creation
co-production
Cocreation Reward
coffee
coffee consumption behavior
Cognitive absorption
Cognitive appraisal
cognitive consumption
Cognitive Control
Cognitive dissonance theory
cold versus warm temperature cues
Collaboration
collaboration skin
collective action
Collectivism
Color
Colour Cosmetics
Communication
communication expectation with others
Communication strategy
Communication style
Community Support
Company’s size
comparative analysis
compatibility barrier
compensation
competence perceptions
competitive environment
Components of Brand Equity
Computer vision
Condom use
Configuration approach
Configurations
confirmatory personal introspection
Confucianism
Congruence
connectedness to nature
Consensus map
conspicuous consumption
conspiracy theories
constraints
construal level
construal level theory
Construal-level
Consumer
Consumer adoption
consumer animosity
consumer attitudes
Consumer Behavior
consumer behaviour
CONSUMER BRAND IDENTIFICATION
CONSUMER BRAND RELATIONSHIP
Consumer Cognitive Effort
consumer cosmopolitanism
consumer culture
Consumer Culture Theory
Consumer Decision Journey
Consumer decision-making
Consumer Digital Journey
consumer engagement
consumer experience
consumer innovativeness
Consumer inspiration
consumer knowledge
consumer loneliness
consumer loyalty
consumer maturity
consumer neuroscience
Consumer Perceived Value
Consumer perception
Consumer polarisation
consumer psychology
Consumer purchase decisions
consumer reactions
consumer resistance
Consumer resistance to innovation
consumer resources
Consumer Signaling
consumer sovereignty
consumer trust
Consumer value
Consumer willingness
consumer xenocentrism
consumer' continued using intention
Consumer-brand identification
Consumer-Brand Relationship
Consumer-Brand Relationships
consumer-brand-relationship
consumerism
Consumers
consumers engagement
consumers perceptions
Consumers' decision-making
consumers’ behaviors persona
Consumption community
Consumption interest
consumption practices
consumption profile
Consumption trends
consumption value
consumption values
Contagion
content
Content analysis
contextual text
continued use intention
Continuous Usage
Conversational agent
COO effect
Coopetition
Coronavirus
corporate behavior
corporate hypocrisy
Corporate Political Activity
corporate social irresponsibility (CSI)
Corporate Social irresponsibility(CSIR)
Corporate Social Responsibility
corporate social responsibility (CSR)
Corporate Social Responsibility(CSR)
correlation
cosmetics
cosmetics brand
counterfactual thinking
Counterfeit products
counterfeiting
Counterfeits
Country emotional attachment
country image
country of origin
Country responsiveness
Country-of-Origin
COVID-19
Covid-19 Pandemic
COVID-19(coronavirus)
Creating identity
Creating Shared Value (CSV)
Creative Role Identity
Creativity
Credence goods
Crete
crisis communication
crisis communication strategy
crisis management
crisis response strategy
Critical review
Cross Channel Free Riding
Cross Cultural
cross-channel strategy
Cross-cultural
Cross-cultural marketing
Cross-Cultural Study
cross-media
cross-national study
Cross-sales effect
cross-selling
Cross-shopping
crowdsourcing
cryptocurrency
CSR
CSR motive attributions
Cultural Appropriation
cultural capital
Cultural Communication
cultural competence
Cultural difference
cultural property values
Cultural value orientations
culturalinfluences
Culture
Culture identity
Curiosity
Customer Archetypes
customer behavior
Customer behaviour
customer citizenship behavior
Customer Commitment
customer communication
Customer Delight
customer discrimination
Customer embarrassment
Customer emotion
Customer empowerment
Customer Engagement
customer experience
Customer Innovation
Customer Inspiration
Customer Interactivity
Customer involvement
Customer loyalty
customer needs
customer orientation
Customer participation
Customer perception
Customer Relationship Life Cycle
customer relationship management
Customer response
customer responsiveness
Customer retention
customer review
Customer review platforms
customer satisfaction
Customer Service
customer value
customer value co-creation
Customer-brand relationship
customer-brand relationships
Customer-employee Exchange
Customer-Oriented Services
Customer’s Perception
Customization
customized packages
D
dark pattern
data
Data analytics
Data breaches
data mining
Data sharing
Dating relationships
dd
Decision Making
Decision making metrics
decision rationality
Decision strategy
Decision-making situations
deep learning
Deep Neural Networks
delight
demand forcasting
demographic factors
demographics
descriptive norms
design
design form and function
Design Innovation Attributes
Design Thinking
Desirable identity
Desired Benefits
Destination authenticity
Destination branding
destination country image
Destination image
destination service quality
Destination Shopping
developing market brand
diet sensitivity
Diffusion
diffusion acceleration
Digital
Digital Advertisements
digital communications
Digital content
Digital Drop Retail Model
digital fabrication
digital innovation
digital luxury
Digital Marketing
Digital native advertising
Digital Pharma Marketing
Digital servitizwstion
digital shopping
Digital Technologies
digital technology
digital videos
Digital Well-being
Digitalization
Direct marketing
disaster ad
Discomfort
Disneyland
display ad
distance
Distanced Assets
Distancing
distribution channel
Diversity
donation belief
donation motivation
donations
Dreams
Drone
dual-path mechanism
Duration Immeasurability
Dynamic customer engagement
Dysfunctional Competition
E
E-commerce
E-Commerce Continuance Adoption
e-daily deals
e-hailing
e-service
e-Services
e-Tourism
Eastern Europe
EC (electronic commerce)
eco-anxiety
eco-friendly institution
Eco-innovation
economic development
Economic value
ecosystem
education method
ee
Effect Luxury advertising
Efficiency
Egoistic
elderly consumers
elderly living alone
elderly people
Electronic Mobile Diaries
Electronic Word Of Mouth
Electronic Word Of Mouth(eWOM)
Electronic word-of-mouth
ELM
EMAILBIDDING
Embarrassing service encounters
embedded assets
emerging market investor
Emerging markets
emoji
emotion
emotional consumption
emotional fallacy
emotional intelligence
emotional labor
emotional perception
Emotional value
emotional values
emotional well-being
emotions
empathy
empirical study
employee emotional competence
employee engagement
Employee Loyalty
Employee Productivity
Empowerment
Endorser Type
Endorser-brand congruency
energy industry
energy-conservation behavior
Engagement
enjoyment
entitlement
Entrepreneurship
entry mode
environmental affection
Environmental anxiety
environmental awareness
environmental value
environmentally friendly programs
environmentally-responsible behaviors
Equity
Esports
Ethical clothing
Ethical consumption
ethical fashion
Ethical marketing
Ethnocentrism
ethnography
evaluation
events communications
eVOM
eWOM
exclusivity
exhibition
exhibitions communications
expectation-confirmation
experience
experience design
Experience Intensity
experience service
Experiential Fit
Experiential marketing
experiment
Experimental study
Expert services
Expertise
export channels
Export decision-making
Export propensity
Exposure Sequence
Extended TAM
External Network Quality
extraordinary experiences
Extreme sports
Extrinsic Cue
Extrinsic Motivation
eye-tracking
F
face reader
Face-to-face service
Facebook
facial expressiveness
family business
Fans
fanship
Fashion
Fashion Activism
fashion brand
fashion brands
fashion communications
Fashion consumption change
fashion design and consumption
Fashion forecasting
fashion information sources
fashion marketing
fashion product
Fashion trend
fast fashion
Fast Food
Fast food advertising
Fast luxury
fast retailing
Feedback timing
Field Data
Field experiment
Financial attitude
Financial behavior
Financial goal
financial image
financial knowledge
Financial performance
financial risk-taking
financial service
financial well-being
Fintech
Firm Capabilities
Firm Growth
firm performance
Firm profitability
Firm Size Effect
Fish consumption
fitness Center
flagship store
Flow
Flow experience
Flyers’ dilemma
fMRI
food
Food advertising
food choice
Food consumption
Food Neophobia
food nutrition label
Food preferences
Food Technology Neophobia
Food truck experience
Football
foreign contemporary music content
form of capital
France
free trial experience
frontline employees
Frontline service
fsQCA
Fuzzy Set QCA
G
gamification
gamification experience
Gamification marketing
gaming
Gaming apps pricing
Gender
gender differences
gender performativity
generation Y consumers
Generation Z
Geographic barrier
geographical allocation
geospatial analytics
geotagging
gestalt performance
Gift Giving
Global Brands
GLOBAL FANDOM
Globalization
GOODS MARKET
Google Home
government support policies
gratitude
Greater Bay Area
Greece
green advertising
Green advertsing
Green Corporate Image
Green Marketing Strategy
green product
Green Supply Chain Management
Green trust
grounded theory
Group Size
group-buying hotel service
Guests
guilt
Gujarat
H
Habitual behavior
HAI
Halal Tourism
HALLYU IDOL
hand drip
hand-made tea
handicraft
happiness
hard-sell
hashtag
Hawaiian islands
Health and nutrition related claim
health care industry
health consciousness
health halo
health literacy
Healthcare Consumerism
Healthcare service
healthy food choice
Healthy food preference
Hedonic motivation
hedonic value
hedonistic
Help-seeking Attitudes
Helpfulness
herd behavior
Heterophily
High and low art
high-end
Higher education
History
Homophily
Hong Kong
horizontal collectivism
Hospitality
hospitality industry
Hosts
hotel
hotel booking
hotel restaurant
hotel service robot
Hotels
hukou
Human Brands
human centered
Human Mating
Human-Centered
Human-computer interaction
Human-Robot Interaction
humor appeal
humor types
humour
hypocrisy
I
idea evaluation
idea innovativeness
identification
Identity-based motivation
image repair strategy
image repair theory
imgae gap
Immediate purchase intention
immersion
Implicit Gender Bias
impression management
Impression Management (IM)
Improvisation
In-depth interviews
In-group
in-group and out-group
in-store shopping behavior
India
individualism
Individualism Collectivism
Individualism/Collectivism
Indonesia
industrial companies
industrial marketing
industrial pricing
industry stereotypes
Industry-based
inferred motives
Influencer
influencer marketing
information credibility
information overload
Information searching pattern
injunctive norms
Innovation
Innovation adoption
innovation capability
Innovation resistance model
Innovations
innovative product
Innovativeness
Insects
Instagram
Instagram advertising
Instagram Influencer
instant food
institutional constraint
instore mobile advertising
intangible assets
integrated marketing communications
integrative framework
intellectual property
Intended Strategies
intention
Intention to revisit
Inter-functional collaboration
inter-group contact
interactive advertising
Interactive Marketing
Interactive value formation
interactivity
intercultural service encounters
Interface
Internal Capability
internal communication
Internal Market Orientation
Internal Marketing
internal value system
international business
international marketing
International marketing strategy
Internationalization
Internet
internet addiction
Intrinsic Knowledge
Intrinsic Motivation
Intrinsic-Extrinsic perceived benefits
Inventory management
Investment and integrative marketing phases
investor
Investor sentiment
involvement
IP
irt
items-selling based MMORPG
Ivory
J
Japan
jilting effect
joint learning
Judith Butler
K
K-fashion
Key
Key account management
kinfolk lifestyle
Kitsch
knowledge
knowledge sharing behavior
KOL
Korean cultural content
Korean wave
L
last mile delivery service
Latent profile analysis
leadership
legacy motivation
Leisure activities
Lexical Analysis
liabilities of foreignness
life cycle
Life enjoyment
Life insurance
Life satisfaction
lifestyle
Lifestyle segmenatation
Lifestyle YouTube Influencers
Likability
limited edition
Limited-Edition Products
linguistic elements
literature
littering
live-streaming
local community
Local food culture
Local Labels
Locally-Made
location
LOCATION BASED ADVERTISING
location-based advertising
logo prominence
long-term performance
Longitudinal comparison
Longitudinal study
Loyalty
Loyalty Programs
Luxurious Appeal
Luxuriousness
Luxury
luxury advertising
luxury brand
Luxury brand advertising on social media
luxury brand customization
luxury brand management
luxury branding
Luxury brands
luxury business cluster
luxury consumers
luxury consumption
luxury democratization
luxury ecosystem
luxury fashion brand
Luxury Fashion Brands
luxury goods
luxury hotels
luxury marketing
luxury network
luxury product
Luxury Products
luxury strategy
luxury value perception
M
Macau
Machine Learning
Macro Marketing
made in italy
management risk
market exploration
Market Strategy
market uncertainty
Market-driven capabilities
Market-Shaping
marketing
Marketing analytics
Marketing and public policy implications
Marketing capability gaps
Marketing co-creation model
marketing communication
marketing department
Marketing evolution
Marketing Function
Marketing Innovations
Marketing Management
Marketing Mix
marketing organization
Marketing Pedagogy
Marketing program design
Marketing strategies
marketplace exclusion
mass customization
Masstige
masstige collaborations
Matching
Matching compensation
Matching reward
Materialism
maternal community
meaning in life
means-end chain theory
Media
MEDIA AFFINITY
Media discourse
MEDIATION
mediation analysis
Mega-sport event
mental imagery
Merger and Acquisitions
Merger Dominance
message believability
message elaboration
Message fatigue
Message Framing
message type
methodological analysis
micro-influencers
micro-marketing strategy
Microfermentation
millennials
mimicry desire
mind perception
mindset
missing
mixed methods
ML
Mobile
mobile advertisement
mobile advertising
mobile app
Mobile Application Design Elements
mobile applications
mobile branded apps
Mobile communication
mobile coupon
Mobile e-commerce apps
Mobile eye-tracking
Mobile games
mobile marketing
Mobile payment
Mobile payments
Mobile phone application
MOBILE PHONE USE MOTIVATION
Mobile promotion
mobile self-scanning
mobile shopping
mobile usage
mobile video advertising
Mobile Visual Search
Mobility
Model Ethnicity
moral decision-making
moral emotions
motivation
motivations
Movie Marketing
Multi-channel Marketing Management
Multi-criteria
multi-group analysis
multi-level model
Multi-National Companies
multichannel
Multilevel analysis
Multilevel Approach
multilevel modelling
Multiple Case Studies
Multiple Data Sources
Museum Brand Coolness
Museum Experiences
Muslim Tourists
N
Narcisissm
Narcissism
Narrative
Narrative Advertising
Narrative Transportation
narratology
Nation Branding
National Culture
native ad
Native advertising
Natural Language Processing
Natural-Resource-Based-View
NBL
Need For Cognition
needs for self-expression
negative herding
negative word of mouth
negativity bias
negativity effect
Network tie
neural reward system
neuroeconomics
neuromarketing
new fashion strategies
new luxury
new materialism
New media
New Product
New product adoption
New Product Development
New product introduction
New Product Performance
new product success
New Technologies
nline word-of-mouth
Non-attendees
Non-celebrities
Nostalgia
nudge theory
numerosity effect
nutrient contents
Nutrient-content claim
nutrition demand
nutrition labels
nwom
O
obesity
observational learning
occupational stereotypes
Offensiveness
Offline Experience
Offline touch
Older Consumers
Older Koreans
Omni-channel
Omnichannel
omnichannel retailing
on-demand service of delivery
On-line Fashion Retailing
Online
Online and offline retailing
Online and Offline Touchpoints
online auto insurance
Online Behaviour
online channel
online communities
online consumer platform
online consumer reviews
Online Customer Experience
Online customer reviews
online engagement
online firestorm
Online for Offline (O4O)
online game
online games
online human agents
online music streaming service
Online networking
online news
Online Platforms
online retail
online retailer
Online retailing
online review
online review sites
Online reviews
online shopper
online shopping
Online Shopping Orientation
Online streaming
online targeted advertising
Online video narrative campaigns
Online video streaming platform
Online-to-Offline
open innovation
opera
Opinion leader
opinion leadership
ordinary experiences
organic cultivation
organic food
Organization Openness
organizational behaviour
organizational capability
Organizational Learning
organized tours
Out-group
outcome efficacy
overtourism
own- and cross-price elasticities
P
Paid search advertising
Pandemic
Panel estimation
para-social interaction
paracrisis
Parasocial brand experience
parasocial interaction
Parasocial relationship
Parental financial teaching
parents’ food practices
partner quality
past consumption experience
Patent valuation
Patient Satisfaction
Patient-Centric Decision-Making
Pay-per-Click
Peer-to-peer ridesharing
perceived authenticity
perceived behavioral control
perceived benefit
perceived Competence
perceived coolness
Perceived enjoyment
perceived environmental responsibility
Perceived green value
Perceived information utility
perceived interactivity
perceived luxuriousness
perceived risk
perceived security
Perceived service effectiveness
perceived service quality
perceived service value
Perceived Shopping Value
perceived similarity
Perceived Technology Innovativeness
perceived usefulness
perceived value
perceived value-in-use
Perceived values
Perceived visual attractiveness
Perfectionism
Performance
Performing Arts
Personal grooming
Personal motivation
personal resilience
personal selling
Personal values
Personality
personality characteristics (Big Five)
personalization
perspective-taking
Persuasion
persuasion knowledge
PGC environment
pharmaceutical
Pharmaceutical Marketing
photovoltaic system
Physical activity
physical Appearance
Physical Robot
place attachment
place branding
place marketing
Placement methods
platform economy
Platform Equity
Platform services
Platform value
Poland
Policy
Political Ideology
political marketing
pop-up or under windows
pop-up store
POSITIONING
Positive Affect
Positive side of social media
positivity effect
post intent
post quality
Post-Merger Integration
postmodern branding paradigm
Postponement
power dynamics
Power theory
practitioners
pre-failure employee emotion
pre-roll ad
pre-roll advertising
Predictive modeling
preference of brand
Preferred customer
prejudice
presence
Preventive Healthcare Attitude
Preventive Mobile Healthcare Service
price acceptability
price competition
price consciousness
Price strategy
price threshold
PRICE UNFAIRNESS PERCEPTION
price-setting
pricing
pricing managers
pricing process
Pride
Pride Appeals
primary data
privacy
Privacy Concern
privacy protection
privacy risk
Privacy Trust
Private Banks
pro-environmental behavior
pro-environmental behaviour
Process Fluency Theory
product
product attitude
product attributes
Product categories
Product Concept Demonstration
product design
product experience
Product Innovation
Product Innovation Performance
product intelligence
product involvement
Product knowledge
Product label
Product Level Theory
Product Line Design
Product line strategy
Product Origin
product placement
product preferences
Product type
Product types
product-harm crisis
Product/service development performance
professional sport
program analyzer
Project-based learning programs
Projective Image
Promotion
Prosocial
Prosocial behaviour
Prospect theory
Protection motivation theory
psychological commitment
psychological distance
Psychological factors
Psychophysiology
public policy
Publishing news media
Purchase behavior
Purchase Decision
purchase decision process
Purchase intent
purchase intention
Purchase Intentions
purchase mistakes
Purchase spending
Pure-network variety shows
Push-Pull-Mooring
Push–pull–mooring
pwer
Python
Q
QRcode
qualitative
qualitative inquiry
qualitative research
Quality
Quality cues
quality of life
Quality signal
Quality Signaling
Quasi-experiment
R
R&D
R&D activities
R&D Alliances
RACWA
radical innovation
Ranking
reactance theory
Received Negative Ewom
Recognition
Recommend
Recommendation
recommender system
recovery
Recruitment ads
Regional Re-Birth
regression
regulations
regulatory focus
regulatory focus theory
relational asymmetry
Relational strategy
relational ties
relationship length
Relationship management
Relationship marketing
relationship performance
Relationship quality
Relationships
relevance
religiosity
remedies
repeat purchase
repurchase intensions
Repurchasing behavior
reputation
research agenda
Resistance to innovation
resource advantage theory
Resource Integration
Resource phase
resource structures
Resource-Based View Theory
Resource-constrainted
Responsive capability
RETAIL
Retail banking
Retail innovation
retail private labels
retail technology
Retailer
retailing
Retention Strategies Scale
Review
Revisit
revisit intention
Reward
reward programs
Reward-based crowdfunding
RISK
Risk-seeking
Risk-taking Attitude
Rivalry
Robo design
robot
robot anthropomorphism
Robotic Restaurants
Robots
role models
Romantic comedy movies
RPA
Rural Youth Entrepreneurs
S
S-Logic
Sacred Consumption
Sacrifice
sales communication
Sales Force Automation
sales management
sales organizations
Sales Team Integration
salespeople
salesperson
Samoa
Satellite fans
Satisfaction
Saudi Arabia
Scale development
Scarcity
scarcity effect
scarcity message
scct
Scent
Scent Marketing
schadenfreude
school meals
screen size
SD-Logic
SDGs 
search advertising
search goal
secondary data
Secondhand
Secured Identification
segmentation
Segmenting search keywords
Self determination theory
Self Enhancement Bias
self image
self-authenticity
self-brand image congruity
self-continuity
Self-Determination
self-driving cars
Self-efficacy
self-enhancement
Self-esteem
Self-evaluation
Self-expansion
Self-Improvement Motives
Self-Quantification
self-service technology
Self-service technology (SST)
Selfie campaigns
Sellers
SEM
Senior consumers
Seniors
sense of power
Sense of presence
sentiment
Sentiment Analysis
Sequential Distribution
Serbia
service brands
Service Delivery
Service Design
Service dominant logic
service employees
service encounter
service exclusion
Service experience co-creation
service failure and recovery
service failure recovery
service frontline
Service Innovation
Service Innovations
Service Management
Service Marketing
Service outcome
Service Performance
Service quality
service quality dimension
service recovery
Service Robot
Service robots
Service systems
Service Technologies
Service-Dominant Logic
services
Services Management
servitization
Sexual appeal
Sexual Self Schema
shame
Share Negative Ewom
Sharing economy
Sharing intention
sharing platform
shopping app
Shopping tourism
signaling theory
Signalling theory
Signals
single versus group consumers
situational crisis communication theory
Skepticism
Small and Medium Enterprises
Small tea growers
smart buildings
smart contracts
Smart Phone Industry
smart product
Smart Service
Smart Speaker
Smart technology
SMEs
smile intensity
SNS
SNS advertising
SNS leisure activities
SNSs
Sociability
social advertisements
social capital
social capital theory
social cognition
social cognitive theory
social commerce
Social comparison
social cues
Social Distance
social distancing marketing
Social Engagement
social entrepreneurship
Social exchange theory
social exclusion
social group
Social Identity
Social influence
Social influences
social innovation
social interaction
Social Marketing
social media
social media advertising
social media analytics
Social media crises
social media crisis
Social media engagement
social media firestorm
Social media influencer
social media interaction ("like" vs. post)
social media marketing
Social media marketing strategies
social media storm
Social Network Analysis
Social Norms
Social Perception
social platform
social presence
Social Relationship
social response theory
social responsibility
Social robot
Social Supports
social sustainability
Social-Medial Business Model
soft-sell
solar power
Soundless Video
Spa Product and Services
spatial
spatial analysis
Spatial analytics
spatial distance
spatial distribution
Spatial effects
Spillover Effect
Sponsors' product
sport game
Sports
Sports complex
Sports fan
Sports marketing
Srivijaya art
stakeholder
stakeholder communications
Stakeholder expectation
standardized packages
Star ratings
State of flow
State-of-origin Labels
status-seeking
stereotypes
stewardship governance
stewardship oriented behaviors
stimulus-organism-response theory
stock price
store choice
Store flyer effectiveness
store location
Story-telling
storytelling
Strategic agility
strategic group
Strategic Marketing
strategic type
strategy
streaming service
STREETWEAR
Stress
Structural equation modeling
structuralism
Structure
subcultures
Subjective ambivalence
subjective norms
Subjective personal introspection
subjective well-being
submission
subtitles
Success traps
supplier
Supplier Distributor Retailer relationship
survey experiment
susceptibility
Susceptibility to social influence
sustainability
sustainability orientation
Sustainability Performance
sustainable
sustainable competitive advantage
Sustainable consumer behavior
Sustainable consumption
sustainable fashion
Sustainable food
sustainable product development
Swiss watchmaking
switching intention
symbolic consumption
Symposium
synergies across platforms
systematic review
T
tailor made
Targeting
taste
tea manufacturing
Technological Acceptance Model
technological turbulence
technology
Technology Acceptance Model
Technology Acceptance Model (TAM)
Technology Adoption
technology anxiety
Technology-based non-human salesperson
Technology-enabled
Telepresence
Temporal distance
temporal time
Testing
text analysis
text analytics
text mining
Text-mining analysis
Textiles
the emotion as social information processing (EASI) theory
the framework of AOM
the motive
The Robot Implicit Association Test (RIAT)
The use of marketing metrics
Thematic analysis
Thematical analysis
Theory of AI Job Replacement
theory of planned behavior
Theory of Planned Behaviour
thumbnail
Time Distortion
Time horizon
Time interval
time spent on social media
Time-series-cluster analysis
title
topic
Topic modeling
Topical Similarity
Touch screen shopping
Tourism
tourism app use
tourism demand
tourism innovation
Tourism marketing
Tourist Lifestyles
tourist-generated content
Tourists’ appeals
TRADE SHOW
trademark
Trademarks
trailer
Training
trans-media advertising
Transformative Experience
transformative service research
transition economy
Transportation System
Transportation theory
travel app
Travel benefit
Travel industry
travel intention
Travel motivations
Trends
Triangulation
TripAdvisor
trust
trust transfer
turnout decision
Twitter
Two-way ANOVA analysis
type of information
type of retailer
Typeface
Types of recommender
U
U-shape
U.S
ucanny valley
UiPath
unboxing
uncanny valley
Uncertain promotions
Uncertainty avoidance
Underdog
Undergraduate Education
unethical behavior
Universities
Unstructured Text
untact platform
untact service
Upcycle workshops
Upcycling
upstream partnership quality
urban development
urban regeneration
Usage Intention
Use and Gratification Theory
Use of IT
user behavior
user brand image
User Contribution
user generated content
User Journey
user motivations
user-generated content
user-generated contents
uses and gratifications theory
Utilitarian Products
utilitarian value
V
Vader
valence
valuation
Value
value chain
value co-creation
Value co-creation behavior
value creation
Value in use
Value of Passive Research Participation
value proposition
Value Propositions
value transformation
value-creation
Values
values beliefs norms
vegan
vegan community
vertical collectivism
Video Ad
video ads
video clip
video game advertising
video-game playing
Video-on-demand industry
videos
Virtual Customer Service Agents
virtual items
Virtual Learning Environment
Virtual Reality
virtual reality (VR)
virtual supermarket setting
Virtual Try-on
Visit intention
Visual Merchandizing Design (VMD)
Visualization
Voice Assistant
voice gender
voice-over ads
voting
VR
VR Shopping
VTR
Vulnerability
W
walking-with approach
warmth perceptions
Web content analysis
Website design
Website loyalty
Websites
WeChat
weighted spatial regression
well-being
wellbeing
wheel of retailing
willingness of consumption
willingness to donate
Willingness to pay
wine
WOM
Women
women entrepreneurs
women-owned SMEs
word of mouth
word-of-mouth
Words
Work engagement
Work resilience
world café
writing
Y
Young Chinese Customers
YouTube
YouTube influencer
YouTuber
YouTubers
Z
Z-met consumer
Zero-waste management
ZMET