PROGRAM
Days: Wednesday, May 18th Thursday, May 19th Friday, May 20th Saturday, May 21st
Wednesday, May 18th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 1A: Charity & Social Marketing - Do we put our money where our mouth is?
Chair:
| 08:30 | AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE ( abstract ) |
| 08:45 | CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS ( abstract ) |
| 09:00 | PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS ( abstract ) |
| 09:15 | A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE ( abstract ) |
08:30-10:00 Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery
Chair:
| 08:30 | How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints ( abstract ) |
| 08:45 | STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS ( abstract ) |
| 09:00 | CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS ( abstract ) |
| 09:15 | SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS ( abstract ) |
08:30-10:00 Session 1C: Impact of Consumer Behavior Factors on Retail Decisions
Chair:
| 08:30 | I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up ( abstract ) |
| 08:45 | The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers ( abstract ) |
| 09:00 | The Influence of Dual Branding Information on Consumer Evaluations ( abstract ) |
| 09:15 | The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession ( abstract ) |
08:30-10:00 Session 1D: Digital Influence: Power, Conflict, and Sentiment
Chair:
| 08:30 | ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT ( abstract ) |
| 08:45 | STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE ( abstract ) |
| 09:00 | Detecting conflict on social media ( abstract ) |
| 09:15 | Measuring Influence on Social Media: A Sentiment Perspective ( abstract ) |
08:30-10:00 Session 1E: Appeals and Diversity
Chair:
| 08:30 | Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract ( abstract ) |
| 08:45 | THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE ( abstract ) |
| 09:00 | STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS ( abstract ) |
| 09:15 | Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals ( abstract ) |
08:30-10:00 Session 1F: New Product Development & Product Strategy in Dynamic Market Environments
Chair:
| 08:30 | An Examination of the Drivers of e-Marketing Capability in the Digital Age ( abstract ) |
| 08:45 | INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE ( abstract ) |
| 09:00 | A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT ( abstract ) |
08:30-10:00 Session 1G: Digital Tools and Marketing Pedagogy
Chair:
| 08:30 | Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.) ( abstract ) |
| 08:45 | STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL OFFERINGS ( abstract ) |
| 09:00 | THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY ( abstract ) |
| 09:15 | Slogans in Higher Education: A Longitudinal Study ( abstract ) |
08:30-10:00 Session 1H: Service Quality: Online Experiences and Feedback
Chair:
| 08:30 | Turn away from the dark side: Exploring positive customer feedback ( abstract ) |
| 08:45 | STRUCTURED ABSTRACT: UNDERSTANDING SERVICE QUALITY DIMENSIONS IN SMALL HOTELS ( abstract ) |
| 09:00 | THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT ( abstract ) |
| 09:15 | AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES ( abstract ) |
08:30-10:00 Session 1I: Doctoral Colloquium: Advertising
Chair:
| 08:30 | SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS ( abstract ) |
| 08:45 | IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING ( abstract ) |
| 09:00 | THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING ( abstract ) |
08:30-10:00 Session 1J: Special Session: Opportunities and Challenges of Wearable Technology
Chair:
| 08:30 | UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY ( abstract ) |
10:30-12:00 Session 2A: Meet the Editors 1
Session Chair: O.C. Ferrell
Rob Palmatier, Journal of the Academy of Marketing Science
Manjit Yadav, AMS Review
David Stewart, Journal of Public Policy and Marketing
Barry Babin, Journal of Business Research
Michael Ahearne, International Journal of Research in Marketing
John Ford, Journal of Advertising Research
Leyland Pitt, Business Horizons
Chair:
10:30-12:00 Session 2B: Citizenship behavior and services marketing
Chair:
| 10:30 | Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions ( abstract ) |
| 10:45 | STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES ( abstract ) |
| 11:00 | Value proposition alignment: Estimating green self-service technology initiatives in a B2B context ( abstract ) |
| 11:15 | UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES ( abstract ) |
10:30-12:00 Session 2C: Glimpsing into and deciding about the future
Chair:
| 10:30 | Effects of Unpacking in Spending Predictions: The Role of Typicality ( abstract ) |
| 10:45 | STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING ( abstract ) |
10:30-12:00 Session 2D: Luck, Intuition, and Salesperson Characteristics: Oh, My!
Chair:
| 10:30 | The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success ( abstract ) |
| 10:45 | CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE ( abstract ) |
| 11:00 | DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO” ( abstract ) |
10:30-12:00 Session 2E: Digital Marketing and Branding
Chair:
| 10:30 | @brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products ( abstract ) |
| 10:45 | COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER ( abstract ) |
| 11:00 | STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST ( abstract ) |
10:30-12:00 Session 2F: Branding and celebrity endorsements
Chair:
| 10:30 | Change in Meaning of Brand Personality Characteristics: An Advertising Analysis ( abstract ) |
| 10:45 | STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS ( abstract ) |
| 11:00 | Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising ( abstract ) |
| 11:15 | The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement ( abstract ) |
10:30-12:00 Session 2G: Special Session - Applied Neuroeconomics: Science Meets Business Practice
CHAIR: Klaus-Peter Wiedmann
Klaus Peter Wiedmann
Conceptualizing, Measuring, And Managing Customer-Oriented Marketing Communication: Introducing a Neuroeconomic Framework for Marketing Purposes
Gesa Lischka
Where Is the Beef? Best Practice Cases of Applied Neuroeconomics in Business Practice
Michael Schiessl
Yes, we Can! Implicit Methods in Market Research Between Passing On and Change
Chair:
| 10:30 | APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT? ( abstract ) |
10:30-12:00 Session 2H: Doctoral Colloquium: Consumer Behavior
Chair:
| 10:30 | AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD ( abstract ) |
| 10:45 | Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom) ( abstract ) |
| 11:00 | CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS ( abstract ) |
10:30-12:00 Session 2I: Special Session: Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Chair:
| 10:30 | Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges ( abstract ) |
10:30-12:00 Session 2J: Special Session: Retailing and Pricing Cues
Paper 1: How Differences in Vertical Location of the Reference Price and Sale Price Influence Evaluations
Abhijit Guha, University of South Carolina
Dhruv Grewal, Babson College
Abhijit Biswas, Wayne State University
Sandeep Bhowmick, Indiana State University
Jens Nordfält, Stockholm School of Economics
Paper 2: The Role of Green Cues on Store Loyalty
Andrea Trujillo, EGADE Business School, Tecnologico de Monterrey
María Elena Vázquez, Tecnologico de Monterrey, Campus Guadalajara
Paper 3: Consumer Touchpoints in Omnichannel Shopping
Sarah Hong Xiao, Durham University, UK
Gopalkrishnan R. Iyer, Florida Atlantic University, USA
James Gudgeon, Durham University, UK
Paper 4: Retailing and Pricing Cues
Abhijit Guha, University of South Carolina
Dhruv Grewal, Babson College
Chairs:
| 10:30 | Retailing and Pricing Cues ( abstract ) |
13:30-15:00 Session 3A: Digital Advertising
Chair:
| 13:30 | Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance ( abstract ) |
| 13:45 | Social media links on magazine advertisements: An exploration of consumers’ viewpoint ( abstract ) |
| 14:00 | Native Advertising Disclosures: Do Consumers Care? ( abstract ) |
13:30-15:00 Session 3B: Brand Attachment and Brand Equity
Chair:
| 13:30 | LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY ( abstract ) |
| 13:45 | Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment ( abstract ) |
| 14:00 | STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION ( abstract ) |
| 14:15 | Generating Consumer-Based Brand Equity with Brand Communication on Facebook ( abstract ) |
13:30-15:00 Session 3C: Impact of In-store Retail Cues
Chair:
| 13:30 | STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES ( abstract ) |
| 13:45 | Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment ( abstract ) |
| 14:00 | Abstract: With or Without You - Playing Music in Grocery Stores ( abstract ) |
| 14:15 | THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR ( abstract ) |
13:30-15:00 Session 3D: Cyborgs, Wearables, and Avatars, Oh My!
Chair:
| 13:30 | Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior ( abstract ) |
| 13:45 | EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH ( abstract ) |
| 14:00 | From electronic health records to mindful cyborgs: How expectations shape markets ( abstract ) |
| 14:15 | The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games ( abstract ) |
13:30-15:00 Session 3E: Co-creation, collaboration, and connectivity in services marketing
Chair:
| 13:30 | COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS ( abstract ) |
| 13:45 | NSD actors’ conflict-management preferences, team dynamics and conflict resolution ( abstract ) |
| 14:00 | “STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES” ( abstract ) |
13:30-15:00 Session 3F: Digital Marketing
Chair:
| 13:30 | DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS ( abstract ) |
| 13:45 | Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research ( abstract ) |
| 14:00 | ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER ( abstract ) |
| 14:15 | Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement ( abstract ) |
13:30-15:00 Session 3G: International Consumer Behavior
Chair:
| 13:30 | RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES ( abstract ) |
| 13:45 | INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US ( abstract ) |
| 14:00 | A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs ( abstract ) |
13:30-15:00 Session 3H: Relationship Marketing: Bright and Dark Sides
Chair:
| 13:30 | Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption ( abstract ) |
| 13:45 | THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT ( abstract ) |
| 14:00 | Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration ( abstract ) |
| 14:15 | Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications ( abstract ) |
13:30-15:00 Session 3I: Movies and Creativity
Chair:
| 13:30 | STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS ( abstract ) |
| 13:45 | THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE ( abstract ) |
| 14:00 | STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers ( abstract ) |
13:30-15:00 Session 3J: Finding Nemo: Understanding Elusive Customers in Sales
Chair:
| 13:30 | Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects ( abstract ) |
| 13:45 | Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time ( abstract ) |
| 14:00 | How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy ( abstract ) |
15:30-17:00 Session 4A: Foods and Logos
Chair:
| 15:30 | “WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION ( abstract ) |
| 15:45 | STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION ( abstract ) |
| 16:00 | A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY ( abstract ) |
| 16:15 | FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION? ( abstract ) |
15:30-17:00 Session 4B: Animosity and Hate in Branding
Chair:
| 15:30 | THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE? ( abstract ) |
| 15:45 | STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH ( abstract ) |
| 16:00 | NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT ( abstract ) |
| 16:15 | Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION ( abstract ) |
15:30-17:00 Session 4C: Factors Impacting Price Evaluations
Chair:
| 15:30 | An Exploratory Study of Consumer Price Estimation Self-Efficacy ( abstract ) |
| 15:45 | STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS ( abstract ) |
| 16:00 | Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects ( abstract ) |
| 16:15 | “1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE ( abstract ) |
15:30-17:00 Session 4D: Brands: Placebos, Warranties and Freemium
Chair:
| 15:30 | THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS ( abstract ) |
| 15:45 | UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS? ( abstract ) |
| 16:00 | To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models ( abstract ) |
15:30-17:00 Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity.
Chair:
| 15:30 | STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING ( abstract ) |
| 15:45 | THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH ( abstract ) |
| 16:00 | BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES ( abstract ) |
| 16:15 | THE ROLE OF CUSTOMER READINESS IN USER’S WILLINGNESS TO USE AUGMENTED REALITY ( abstract ) |
15:30-17:00 Session 4F: Internal and External Influences on Organizational Success
Chair:
| 15:30 | From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy ( abstract ) |
| 15:45 | Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time ( abstract ) |
| 16:00 | STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA ( abstract ) |
| 16:15 | Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies ( abstract ) |
15:30-17:00 Session 4G: Special Session - The Role of In-Store and Online Retailing Factors
Special Session: The Role of In-Store and Online Retailing Factors
Session Chairs: Dhruv Grewal & Anne L. Roggeveen, Babson College
Paper 1: The Impact of the Congruency of a Special Display with Its Surroundings
Jens Nordfält, Stockholm School of Economics
Anne Roggeveen, Babson College
Dhruv Grewal, Babson College
Ronnie Goodstein, Georgetown University
Paper 2: The Effects of Music on Emotional Response, Level of Purchase and Time Spent in Store
María de la Paz Toldos, Tecnologico de Monterrey, Campus Guadalajara
Eva María González, Tecnologico de Monterrey, Campus Guadalajara
Paper 3: Exploring the Effects of In-Store Technology on Store Image, Store Value and Purchase Intentions
Alfonso Valdez, Tecnológico de Monterrey, Campus Sinaloa
Ana Franco, Tecnológico de Monterrey, Campus Sinaloa
Paper 4: Analyzing Language Patterns of Virality in Social Media Brand Communications
Francisco Villarroel Ordenes, Maastricht University
Dominik Mahr, Maastricht University
Ko de Ruyter, Maastricht University
Stephan Ludwig, University of Westminster
Dhruv Grewal, Babson College
Martin Wetzels, Maastricht University
Chairs:
| 15:30 | The Role of In-Store and Online Retailing Factors ( abstract ) |
15:30-17:00 Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job
Chair:
| 15:30 | Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job ( abstract ) |
15:30-17:00 Session 4I: Female Consumers and Social Factors
Chair:
| 15:30 | Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS ( abstract ) |
| 15:45 | STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME ( abstract ) |
| 16:00 | STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence ( abstract ) |
| 16:15 | Shoppable Videos are In: How Do Consumers Respond? ( abstract ) |
15:30-17:00 Session 4J: Special Session: Is the Marketing Function Influential or Not?
Chair:
| 15:30 | Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! ( abstract ) |
18:00-19:00 Session : Welcome Reception at Boat Nook/Marina
Welcome Reception
19:00-22:00 Session
Wine Marketing Session (By invitation only)
Thursday, May 19th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 5A: Consumer Engagement on Social Media
Chair:
| 08:30 | Does Linguistic Styles in Social Media Communications impact Consumer Engagement? ( abstract ) |
| 08:45 | Structured Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility ( abstract ) |
| 09:00 | DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA ( abstract ) |
| 09:15 | Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale ( abstract ) |
08:30-10:00 Session 5B: Emotions and Symbolism in Branding
Chair:
| 08:30 | AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS ( abstract ) |
| 08:45 | A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL ( abstract ) |
| 09:00 | THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH ( abstract ) |
| 09:15 | Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles ( abstract ) |
08:30-10:00 Session 5C: The Impact of Price on Promotion Evaluations
Chair:
| 08:30 | STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS ( abstract ) |
| 08:45 | The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts ( abstract ) |
| 09:00 | Drivers of Prices for Extended Product Warranties ( abstract ) |
| 09:15 | WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT ( abstract ) |
08:30-10:00 Session 5D: AMS Mary Kay Dissertation Award Finalists
AMS Mary Kay Dissertation Award Finalists
Vamsi Kanuri (PhD University of Missouri), University of Miami, “Optimizing a Menu of Multi-format Subscription Plans for Advertising Supported Media Platforms: A Model and Application in the Daily Newspaper Industry”
Sarang Sunder (PhD Georgia State University), Texas Christian University, “Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry”
Tatiana Fajardo (PhD University of Miami), Florida State University, “Capitalizing on the Symbolic Value of Brand Assets”
08:30-10:00 Session 5E: Powerful others. How Consumers Influence each Other
Chair:
| 08:30 | Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community ( abstract ) |
| 08:45 | The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander? ( abstract ) |
| 09:00 | ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES ( abstract ) |
| 09:15 | EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)” ( abstract ) |
08:30-10:00 Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication
Chair:
| 08:30 | HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES ( abstract ) |
| 08:45 | Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship ( abstract ) |
| 09:00 | THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST ( abstract ) |
| 09:15 | PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION ( abstract ) |
08:30-10:00 Session 5G: JAMS ERB Meeting
JAMS ERB Meeting
08:30-10:00 Session 5H: Doctoral Colloquium: Branding and Market Orientation
Chair:
| 08:30 | The Drivers, Benefits and Drawbacks to a Market-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective ( abstract ) |
| 08:45 | The role of emotions to brand attachment and brand attitude in a retail environment ( abstract ) |
| 09:00 | How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity ( abstract ) |
08:30-10:00 Session 5I: WoM, Reviews, and Shopping Preferences
Chair:
| 08:30 | A Fan Identification Theory of Event Word of Mouth ( abstract ) |
| 08:45 | Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood ( abstract ) |
| 09:00 | Travel Talk - eWOM Across Multiple Cultures ( abstract ) |
| 09:15 | MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT ( abstract ) |
10:30-12:00 Session 6A: Sensory Marketing and Healthful Consumption
Sensory Marketing and Healthful Consumption
Chair:
| 10:30 | Nudging healthful consumption and choices through the use of ambient scent ( abstract ) |
| 10:45 | Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children ( abstract ) |
| 11:00 | STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES ( abstract ) |
| 11:15 | Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation ( abstract ) |
10:30-12:00 Session 6B: Brand Worlds, Merchandise and Counterfeits
Chair:
| 10:30 | DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING ( abstract ) |
| 10:45 | PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT ( abstract ) |
| 11:00 | The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention ( abstract ) |
| 11:15 | How Does Counterfeit Contaminate Perceptions of Genuine Brands? ( abstract ) |
10:30-12:00 Session 6C: Factors Impacting Retailer Perception
Chair:
| 10:30 | How do Consumers Update Store Price Perceptions? ( abstract ) |
| 10:45 | THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT ( abstract ) |
| 11:00 | Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation ( abstract ) |
10:30-12:00 Session 6D: Relationship Marketing: Financial Implications
Chair:
| 10:30 | Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective ( abstract ) |
| 10:45 | Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty ( abstract ) |
| 11:00 | When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective ( abstract ) |
| 11:15 | RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY ( abstract ) |
10:30-12:00 Session 6E: AMS Mary Kay Dissertation Proposal Award Finalists
AMS Mary Kay Dissertation Proposal Award Finalists
Amalesh Sharma (Doctoral Candidate, Georgia State University), “Investigating the Impact of Pace, Rhythm, and Scope on New Product Introduction Process on Firm Performance in B2B Markets”
Michael Jia (Doctoral Candidate, University of Southern California), “Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories”
Jiaoyang (Krista) Li, (Doctoral Candidate, Texas A&M University, “Same or Different? A Product Design Question”
10:30-12:00 Session 6F: Consumer Behavior: Going beyond Self-Benefits
Chair:
| 10:30 | Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase ( abstract ) |
| 10:45 | THE EFFECT OF CATEGORIZATION MINDSET ON CONSUMERS’ SOCIAL DECISIONS ( abstract ) |
| 11:00 | I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE ( abstract ) |
| 11:15 | STRUCTURED ABSTRACT: DO CONSUMERS HAVING DIFFERENT LEVELS OF GREEN CONSUMPTION VALUE AND FRUGALITY HAVE SAME OR DIFFERENT LEVEL OF PARTICIPATION IN ENVIRONMENTALLY RESPONSIBLE CONSUMPTION BEHAVIORS? ( abstract ) |
10:30-12:00 Session 6G: Global Marketing Strategies: Overview and Reviews
Chair:
| 10:30 | AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT ( abstract ) |
| 10:45 | Getting in Position: Uncovering Antecedents of Global Network Capital ( abstract ) |
| 11:00 | A META-ANALYSIS ON SUBSIDIARY EXIT ( abstract ) |
| 11:15 | Retail Expansion: What's Ahead? ( abstract ) |
10:30-12:00 Session 6H: Doctoral Colloquium: Services Marketing
Chair:
| 10:30 | STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT ( abstract ) |
| 10:45 | Do attributes of patient satisfaction affect word-of-mouth communication? ( abstract ) |
| 11:00 | DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS ( abstract ) |
10:30-12:00 Session 6I: International and Cross-Cultural Factors
Chair:
| 10:30 | CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION ( abstract ) |
| 10:45 | Influence of Expatriates ’acculturation on consumer behavior: the case of French in China ( abstract ) |
| 11:00 | HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM ( abstract ) |
| 11:15 | Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies ( abstract ) |
| 11:30 | MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION ( abstract ) |
10:30-12:00 Session 6J: The Incredibles: Creating Value in Sales
Chair:
| 10:30 | SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT ( abstract ) |
| 10:45 | STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE ( abstract ) |
| 11:00 | INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT ( abstract ) |
| 11:15 | STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE ( abstract ) |
13:30-15:00 Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices
Sensory Marketing and Healthy Food Choices
Chair:
| 13:30 | The Effects Of Plate Presentation On Calorie Estimates And Consumption Decisions ( abstract ) |
| 13:45 | Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study ( abstract ) |
| 14:00 | THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS ( abstract ) |
| 14:15 | Structured Abstract: Display Positions of Healthy and Unhealthy Items - Implications for Healthful Choices. ( abstract ) |
13:30-15:00 Session 7B: Social and economic communication
Chair:
| 13:30 | FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION ( abstract ) |
| 13:45 | Navigating the Regulatory Environment in the Swedish Sharing Economy ( abstract ) |
| 14:00 | INSIGHTS FROM A POLICY DELPHI ON THE FUTURE OF THE SHARING ECONOMY ( abstract ) |
13:30-15:00 Session 7C: Retail and Review Cues
Chair:
| 13:30 | RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS ( abstract ) |
| 13:45 | SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T ( abstract ) |
| 14:00 | THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS ( abstract ) |
| 14:15 | THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY ( abstract ) |
13:30-15:00 Session 7D: To keep or not to keep that is the question: Reactions to products growing old
Chair:
| 13:30 | OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS ( abstract ) |
| 13:45 | STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS ( abstract ) |
| 14:00 | STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES ( abstract ) |
| 14:15 | A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior ( abstract ) |
13:30-15:00 Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters
Chair:
| 13:30 | A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE ( abstract ) |
| 13:45 | STRUCTURED ABSTRACT: DON'T BE SUCH A DOWNER: THE IMPACT OF VALENCE ON RECEIVERS OF WORD-OF-MOUTH ( abstract ) |
| 14:00 | Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies ( abstract ) |
13:30-15:00 Session 7F: Cause Marketing & Green Marketing
Chair:
| 13:30 | Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals ( abstract ) |
| 13:45 | Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers ( abstract ) |
| 14:00 | CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN ( abstract ) |
| 14:15 | STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS ( abstract ) |
13:30-15:00 Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing
CHAIR: Edward L Nowlin and Claas Christian Germelmann
Martin Huber and Claas Christian Germelmann
The Concept of Eigenzeit and The Art of Storytelling in Advertising Spots
Pablo Neder and Claas Christian Germelmann
Too Good To Be Told: Mediating Effects on the Retelling of Extraordinary Corporate Narratives
Edward L. Nowlin, David M. Houghton and Ben Eng
Fostering Passion: The Role of Work Environment, Attitudes, and Psychological Ownership in Salesperson Storytelling
Martin Key
Narrative As Method: Using Narrative Theory To Inform Qualitative Research
Chair:
| 13:30 | Unveiling the Magic of Storytelling in Marketing ( abstract ) |
13:30-15:00 Session 7H: Special Session: Learning about the magic of publishing using bibliometric analysis
Chair:
| 13:30 | Special Session: Learning about the magic of publishing using bibliometric analysis ( abstract ) |
13:30-15:00 Session 7I: Firms, Retailers, and Customers
Chair:
| 13:30 | How Power Affects Consumers’ Tipping Behavior ( abstract ) |
| 13:45 | BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS ( abstract ) |
| 14:00 | Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction ( abstract ) |
15:30-17:00 Session 8A: Meet the Editors 2
Session Chair: O.C. Ferrell
V. Kumar, Journal of Marketing
Leonard Lee, Journal of Consumer Research
Greg Marshall, Journal of Marketing Theory and Practice
Brian Ratchford, Journal of Interactive Marketing
Cleopatra Veloutsou, Journal of Product and Brand Management
Debra Zahay, Journal of Research in Interactive Marketing
Doug Hughes, Journal of Personal Selling and Sales Management
Gloria Barczak, Journal of Product Innovation Management
Chair:
15:30-17:00 Session 8B: Getting Consumer Insights from Sport Fans and Volunteers
Chair:
| 15:30 | THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS ( abstract ) |
| 15:45 | Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers ( abstract ) |
| 16:00 | EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY ( abstract ) |
| 16:15 | Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions ( abstract ) |
15:30-17:00 Session 8C: Roles of Channels on Preferences and Choices
Chair:
| 15:30 | Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy ( abstract ) |
| 15:45 | STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET ( abstract ) |
| 16:00 | STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL ( abstract ) |
| 16:15 | STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES ( abstract ) |
15:30-17:00 Session 8D: Cross Cultural Aspects of Brands
Chair:
| 15:30 | RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR ( abstract ) |
| 15:45 | When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs ( abstract ) |
| 16:00 | STRUCTURED ABSTRACT: DISCOVERING RELATIONSHIPS BETWEEN INDIAN LUXURY BRANDS AND INDIAN CONSUMERS ( abstract ) |
15:30-17:00 Session 8E
Chair:
| 15:30 | Designing an Integrated Three Year Marketing Bachelor's Degree Program ( abstract ) |
15:30-17:00 Session 8F: Mindfulness: A New Look at Marketing Ethics
Chair:
| 15:30 | GETTING INTO THE MIND OF CONSUMERS: AN EXPLORATORY ANALYSIS OF CONSUMER OPINIONS, ETHICS AND SENTIMENT OF NEUROMARKETING ( abstract ) |
| 15:45 | Factors Influencing the Unethical Behavior of Business People ( abstract ) |
| 16:00 | Mindfulness and Ethical Marketing ( abstract ) |
15:30-17:00 Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers
Chair:
| 15:30 | Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process ( abstract ) |
15:30-17:00 Session 8H: Special Session: Fresh Perspectives on Value Creation
CHAIR: Emily Treen
Anjali Bal, Julia Watson, Kelly Weidner and Richard Hanna
The virgin, the lover, and the queen: the value created by character archetypes
Terrence Brown and Serdar Temiz
How Can SME's Take Advantage of Crowdsourcing?
Kelly Weidner and Adam Mills
The Role of the Product Champion and the Conflicted Value of Secrets
Chair:
15:30-17:00 Session 8I: Innovations & New Technologies: Implications for Strategic Marketing
Chair:
| 15:30 | STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens ( abstract ) |
| 15:45 | Firm-Level Technology Adoption Processes: A Qualitative Investigation ( abstract ) |
| 16:00 | Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective ( abstract ) |
| 16:15 | STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE ( abstract ) |
15:30-17:00 Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression
Chair:
| 15:30 | NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY ( abstract ) |
| 15:45 | IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION ( abstract ) |
| 16:00 | STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION ( abstract ) |
| 16:15 | User’s Self-Expression in Augmented Reality ( abstract ) |
Friday, May 20th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions
Chair:
| 08:30 | WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT ( abstract ) |
| 08:45 | Framing Business Sustainability Efforts through Time ( abstract ) |
| 09:00 | Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry ( abstract ) |
| 09:15 | CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE ( abstract ) |
08:30-10:00 Session 9B: Emotions and the Self
Chair:
| 08:30 | Is not that she is a bad person, but something is probably wrong! ( abstract ) |
| 08:45 | AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY ( abstract ) |
| 09:00 | STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE. ( abstract ) |
| 09:15 | The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery ( abstract ) |
08:30-10:00 Session 9C: It's all about the Design
Chair:
| 08:30 | THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED ABSTRACT ( abstract ) |
| 08:45 | A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract ( abstract ) |
| 09:00 | THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT ( abstract ) |
| 09:15 | Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages ( abstract ) |
| 09:30 | Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema ( abstract ) |
08:30-10:00 Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload
Chair:
| 08:30 | Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM ( abstract ) |
| 08:45 | Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates ( abstract ) |
| 09:00 | Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness ( abstract ) |
08:30-10:00 Session 9E: Experiential Learning and Course Design
Chair:
| 08:30 | Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students ( abstract ) |
| 08:45 | MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT ( abstract ) |
| 09:00 | Structured Abstract: Motivation and Active Learning to Improve Student Performance ( abstract ) |
| 09:15 | The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course ( abstract ) |
08:30-10:00 Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars
EXPLORING THE DIFFICULTIES, ISSUES, AND PITFALLS DOCTORATE STUDENTS MUST CONQUER IN BECOMING A RESEARCHER, AUTHORS, AND SCHOLAR
Jennifer A. Espinosa, Nina Krey, and Lisa Monahan
Chair:
09:00-10:15 Session 10: THEORY FORUM FIRST SESSION: DEVELOPING AND PUBLISHING THEORETICAL IDEAS - HOSTED BY AMS REVIEW AND AMS DOCTORAL CONSORTIUM
Room: Grand Republic B
Session Chair: Manjit Yadav, Texas A&M University, USA
IDENTIFYING AND COMMUNICATING NEW THEORETICAL IDEAS
Ruth Bolton, Arizona State University, USA
THEORETICAL EVALUATION: AN APPROACH TO THEORY DEVELOPMENT
David A. Griffith, Lehigh University, USA
10:30-12:00 Session 11A: Symbols, language, and imagery
Chair:
| 10:30 | SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS ( abstract ) |
| 10:45 | Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective ( abstract ) |
| 11:00 | ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING ( abstract ) |
| 11:15 | Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research ( abstract ) |
10:30-12:00 Session 11B: Brand Image, Brand Authenticity and Brand Heritage
Chair:
| 10:30 | HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY ( abstract ) |
| 10:45 | STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY ( abstract ) |
| 11:00 | STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA ( abstract ) |
| 11:15 | STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE. ( abstract ) |
10:30-12:00 Session 11C: Marketing Metrics and Analytics I
Chair:
| 10:30 | A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING ( abstract ) |
| 10:45 | AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS ( abstract ) |
| 11:00 | TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION ( abstract ) |
10:30-12:00 Session 11D: Brands and Identity: An International Marketing Perspective
Chair:
| 10:30 | How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior ( abstract ) |
| 10:45 | Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance? ( abstract ) |
| 11:00 | WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT ( abstract ) |
10:30-12:00 Session 11E: Managing the consumer experience
Chair:
| 10:30 | NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT ( abstract ) |
| 10:45 | The influence of attribute displacement performance on customer evaluation of service experiences ( abstract ) |
| 11:00 | CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW ( abstract ) |
| 11:15 | SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES ( abstract ) |
| 11:30 | Self-expansion in experiential consumption ( abstract ) |
10:30-12:00 Session 11F: Strategic Orientation & Commitment
Chair:
| 10:30 | Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis ( abstract ) |
| 10:45 | STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework ( abstract ) |
| 11:00 | STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES ( abstract ) |
| 11:15 | VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION ( abstract ) |
10:30-12:00 Session 11G: THEORY FORUM SECOND SESSION: REINVIGORATING MARKETING THEORY— HOSTED BY AMS REVIEW AND AMS DOCTORAL CONSORTIUM
Room: Grand Republic B
Session Chair: Manjit Yadav, Texas A&M University, USA
HISTORICAL PERSEPCTIVE ON MARKETING THEORY ANDEDUCATION
O.C. Ferrell, Belmont University, USA
ENHANCING MARKETING’S STRATEGIC INFLUENCE WITH IMPACTFUL THEORY
Manjit Yadav, Texas A&M University, USA
13:00-14:30 Session 12A: Consumer-Brand Relationships and New Media
Chair:
| 13:00 | THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES ( abstract ) |
| 13:15 | A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES ( abstract ) |
| 13:30 | Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development ( abstract ) |
| 13:45 | A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS ( abstract ) |
13:00-14:30 Session 12B: Digital Marketing and Social Media
Chair:
| 13:00 | APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS ( abstract ) |
| 13:15 | User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis ( abstract ) |
| 13:30 | AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS ( abstract ) |
| 13:45 | STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015. ( abstract ) |
13:00-14:30 Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing
Chair:
| 13:00 | Art, Tourism Experience and Consumer Metaphoria ( abstract ) |
| 13:15 | Name it as a sub-brand! Event marketing from brand architecture perspective. ( abstract ) |
| 13:30 | Commercial Implications of Corruption in Sport: How Should A Sponsor Respond? ( abstract ) |
| 13:45 | SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT ( abstract ) |
13:00-14:30 Session 12D: “Fantasia”: Marketing Insights for Media Entertainment
Chair:
| 13:00 | DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT ( abstract ) |
| 13:15 | What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success ( abstract ) |
| 13:30 | WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA ( abstract ) |
| 13:45 | STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL ( abstract ) |
| 14:00 | EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN ( abstract ) |
13:00-14:30 Session 12E: Marketing Metrics and Analytics II
Chair:
| 13:00 | Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? ( abstract ) |
| 13:15 | With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment ( abstract ) |
| 13:30 | PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE FEATURES ( abstract ) |
13:00-14:30 Session 12F: Social and cultural influences in services
Chair:
| 13:00 | STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE ( abstract ) |
| 13:15 | CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN ( abstract ) |
| 13:30 | Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities ( abstract ) |
| 13:45 | Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks ( abstract ) |
13:00-14:30 Session 12G: Cultural Aspects of International Marketing
Chair:
| 13:00 | Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany ( abstract ) |
| 13:15 | SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM ( abstract ) |
| 13:30 | An exploratory study of the language effect on cross-cultural marketing: An abstract ( abstract ) |
Saturday, May 21st
View this program: with abstractssession overviewtalk overview