Session

Registration/Exhibitors

Session 1A

Charity & Social Marketing - Do we put our money where our mouth is?

Session 1B

Unhappy customers: Consumer dissatisfaction and service recovery

Session 1C

Impact of Consumer Behavior Factors on Retail Decisions

Session 1D

Digital Influence: Power, Conflict, and Sentiment

Session 1E

Appeals and Diversity

Session 1F

New Product Development & Product Strategy in Dynamic Market Environments

Session 1G

Digital Tools and Marketing Pedagogy

Session 1H

Service Quality: Online Experiences and Feedback

Session 1I

Doctoral Colloquium: Advertising

Session 1J

Special Session: Opportunities and Challenges of Wearable Technology

Session

Break

Session 2A

Meet the Editors 1

Session 2B

Citizenship behavior and services marketing

Session 2C

Glimpsing into and deciding about the future

Session 2D

Luck, Intuition, and Salesperson Characteristics: Oh, My!

Session 2E

Digital Marketing and Branding

Session 2F

Branding and celebrity endorsements

Session 2G

Special Session - Applied Neuroeconomics: Science Meets Business Practice

Session 2H

Doctoral Colloquium: Consumer Behavior

Session 2I

Special Session: Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges

Session 2J

Special Session: Retailing and Pricing Cues

Session 3A

Digital Advertising

Session 3B

Brand Attachment and Brand Equity

Session 3C

Impact of In-store Retail Cues

Session 3D

Cyborgs, Wearables, and Avatars, Oh My!

Session 3E

Co-creation, collaboration, and connectivity in services marketing

Session 3F

Digital Marketing

Session 3G

International Consumer Behavior

Session 3H

Relationship Marketing: Bright and Dark Sides

Session 3I

Movies and Creativity

Session 3J

Finding Nemo: Understanding Elusive Customers in Sales

Session

Break

Session 4A

Foods and Logos

Session 4B

Animosity and Hate in Branding

Session 4C

Factors Impacting Price Evaluations

Session 4D

Brands: Placebos, Warranties and Freemium

Session 4E

Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity.

Session 4F

Internal and External Influences on Organizational Success

Session 4G

Special Session - The Role of In-Store and Online Retailing Factors

Session 4H

Special Session: Transitioning to the First Year of a Tenure Track Job

Session 4I

Female Consumers and Social Factors

Session 4J

Special Session: Is the Marketing Function Influential or Not?

Session

Welcome Reception at Boat Nook/Marina

Session