Session

Registration/Exhibitors

Session 5A

Consumer Engagement on Social Media

Session 5B

Emotions and Symbolism in Branding

Session 5C

The Impact of Price on Promotion Evaluations

Session 5D

AMS Mary Kay Dissertation Award Finalists

Session 5E

Powerful others. How Consumers Influence each Other

Session 5F

Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication

Session 5G

JAMS ERB Meeting

Session 5H

Doctoral Colloquium: Branding and Market Orientation

Session 5I

WoM, Reviews, and Shopping Preferences

Session

Break

Session 6A

Sensory Marketing and Healthful Consumption

Session 6B

Brand Worlds, Merchandise and Counterfeits

Session 6C

Factors Impacting Retailer Perception

Session 6D

Relationship Marketing: Financial Implications

Session 6E

AMS Mary Kay Dissertation Proposal Award Finalists

Session 6F

Consumer Behavior: Going beyond Self-Benefits

Session 6G

Global Marketing Strategies: Overview and Reviews

Session 6H

Doctoral Colloquium: Services Marketing

Session 6I

International and Cross-Cultural Factors

Session 6J

The Incredibles: Creating Value in Sales

Session

AMS Awards Luncheon

Session 7A

Sensory Marketing, Retail Atmospherics, and Healthy Food Choices

Session 7B

Social and economic communication

Session 7C

Retail and Review Cues

Session 7D

To keep or not to keep that is the question: Reactions to products growing old

Session 7E

Astrometry, Salespeople and Word-of-mouth: Consequential Encounters

Session 7F

Cause Marketing & Green Marketing

Session 7G

Special Session: Unveiling the Magic of Storytelling in Marketing

Session 7H

Special Session: Learning about the magic of publishing using bibliometric analysis

Session 7I

Firms, Retailers, and Customers

Session 7J

AMS Review ERB Meeting

Session

Break

Session 8A

Meet the Editors 2

Session 8B

Getting Consumer Insights from Sport Fans and Volunteers

Session 8C

Roles of Channels on Preferences and Choices

Session 8D

Cross Cultural Aspects of Brands

Session 8E

Session 8F

Mindfulness: A New Look at Marketing Ethics

Session 8G

Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers

Session 8H

Special Session: Fresh Perspectives on Value Creation

Session 8I

Innovations & New Technologies: Implications for Strategic Marketing

Session 8J

Express Your Selfie! Self-Concept, Identity and Self-Expression

Session

AMS Business Meeting

Session

RECEPTION at EPCOT - Isle de France