Session

Registration/Exhibitors

Session 9A

CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions

Session 9B

Emotions and the Self

Session 9C

It's all about the Design

Session 9D

eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload

Session 9E

Experiential Learning and Course Design

Session 9F

Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars

Session 10

THEORY FORUM FIRST SESSION: DEVELOPING AND PUBLISHING THEORETICAL IDEAS - HOSTED BY AMS REVIEW AND AMS DOCTORAL CONSORTIUM

Session

Break

Session 11A

Symbols, language, and imagery

Session 11B

Brand Image, Brand Authenticity and Brand Heritage

Session 11C

Marketing Metrics and Analytics I

Session 11D

Brands and Identity: An International Marketing Perspective

Session 11E

Managing the consumer experience

Session 11F

Strategic Orientation & Commitment

Session 11G

THEORY FORUM SECOND SESSION: REINVIGORATING MARKETING THEORY— HOSTED BY AMS REVIEW AND AMS DOCTORAL CONSORTIUM

Session 12A

Consumer-Brand Relationships and New Media

Session 12B

Digital Marketing and Social Media

Session 12C

“The Game Plan”: Managerial Considerations in Sport Marketing

Session 12D

“Fantasia”: Marketing Insights for Media Entertainment

Session 12E

Marketing Metrics and Analytics II

Session 12F

Social and cultural influences in services

Session 12G

Cultural Aspects of International Marketing

Session

Social Events: Disney Backstage Tour

Session

AMS President's Reception

Session

AMS President's Banquet