Program for Friday, May 20th: Talk View

PROGRAM FOR FRIDAY, MAY 20TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

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16:30

17:00

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23:00

08:00-19:00 Registration/Exhibitors

08:30-08:45

WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED

Johanna Held, Maximilian Stieler, Claas Christian Germelmann

08:45-09:00

Framing Business Sustainability Efforts through Time

Goran Svensson, Nils Høgevold

09:00-09:15

Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services

Nicole Ponder, Sheri Worthy, Jason Lueg

09:15-09:30

CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE

Sowmya Raja, Richa Agrawal

08:30-08:45

Is not that she is a bad person, but something is probably wrong!

Amanda Yamim, Adilson Borges, Bruna Jochims

08:45-09:00

AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING

Christopher D. Hopkins, Kevin Shanahan, Karen M. Hood, Allyn White

09:00-09:15

STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE.

Varsha Jain, Altaf Merchant, Subhadip Roy, John Ford

09:15-09:30

The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery

James Mayer, Plamen Peev

08:30-08:45

THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED

Nazuk Sharma, Sajeev Varki

08:45-09:00

A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An

Marcel Grein, Annika Wiecek, Ramona Overlack, Daniel Wentzel

09:00-09:15

THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED

Silke Bambauer-Sachse, Priska Heinzle

09:15-09:30

Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette

N. Hennigs, S. Schmidt, S. Langner, E. Karampournioti, L. Albertsen

09:30-09:45

Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema

Chun-Tuan Chang, Wei-Cheng Yeh, You Lin

08:30-08:45

Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM

Yun Jung Lee, Sujin Yang

08:45-09:00

Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates

John Gironda, Maria Petrescu, Pradeep Korgaonkar

09:00-09:15

Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review

Beibei Dong, Mei Li

08:30-08:45

Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students

Ebru Ulusoy, Arne Baruca

08:45-09:00

MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT

Kenneth Hall, Jung Seek Kim

09:00-09:15

Structured Abstract: Motivation and Active Learning to Improve Student Performance

Debra Zahay, Archana Kumar, Carrie Trimble

09:15-09:30

The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone

Peter Kaufman, Chiharu Ishida, Leigh Anne Donovan, Kristina Kaufman

08:30-10:00 Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars

09:00-10:15 THEORY FORUM FIRST SESSION: DEVELOPING AND PUBLISHING THEORETICAL IDEAS - HOSTED BY AMS REVIEW AND AMS DOCTORAL CONSORTIUM

10:00-10:30 Break

10:30-10:45

SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS

Emi Moriuchi, Christina Chung

10:45-11:00

Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation

Christine Pitt, Leyland Pitt, Joseph Vella, Emily Treen

11:00-11:15

ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING

Chun Zhang, Michel Laroche, Marie-Odile Richard

11:15-11:30

Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising

Erika Paulson, Riley Dugan, Yue Pan

10:30-10:45

HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY

Maiara Kososki, Paulo Prado

10:45-11:00

STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE

Miguel Angel Lopez, Joan Llonch, Jorge Eduardo Gomez

11:00-11:15

STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA

Varsha Jain, Christopher Pich, Ganesh B.E., Guja Armannsdottir

11:15-11:30

STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.

Mei Rose, Gregory Rose, Altaf Merchant

10:30-10:45

A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING

Ji Qi, Alexander E. Ellinger

10:45-11:00

AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS

Jorge Fresneda, David Gefen

11:00-11:15

TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL

James Agarwal, Oleksiy Osiyevskyy

10:30-10:45

How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping

Graham Ferguson, Carol M. Megehee, Arch G. Woodside

10:45-11:00

Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business

Gen Fukutomi, Kenichiro Kuroiwa, Keiko Kotani

11:00-11:15

WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT

Silke Bambauer-Sachse

10:30-10:45

NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT

Jyoti Pandey, Ashish Sadh, Aditya Billore

10:45-11:00

The influence of attribute displacement performance on customer evaluation of service experiences

Liwu Hsu, Elten Briggs, Timothy Landry

11:00-11:15

CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW

Farah Arkadan, Emma K. Macdonald, Hugh N. Wilson

11:15-11:30

SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES

Andrew Thoeni, Youngtae Choi

11:30-11:45

Self-expansion in experiential consumption

Mark Pelletier, Joel Collier

10:30-10:45

Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss

Michael Hundt, Hans Jansen, Rainer Olbrich

10:45-11:00

STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework

Sreedhar Madhavaram, Pelin Bicen

11:00-11:15

STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND

Indu Ramachandran, Vishag Badrinarayanan, Cynthia Lengnick-Hall

11:15-11:30

VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION

Jennifer Glinka, Margit Enke, Kati Kasper-Bauer, Marko Sarstedt

10:30-12:00 THEORY FORUM SECOND SESSION: REINVIGORATING MARKETING THEORY— HOSTED BY AMS REVIEW AND AMS DOCTORAL CONSORTIUM

13:00-13:15

THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES

Laurence Dessart, Cleopatra Veloutsou

13:15-13:30

A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES

Chebli Youness, Pierre Valette-Florence

13:30-13:45

Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product

Laurel Cook

13:45-14:00

A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING

Yung Kyun Choi, Sukki Yoon, Kacy Kim, Yeonshin Kim

13:00-13:15

APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT

Jorge Fresneda, David Gefen

13:15-13:30

User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis

Gavin Jiayun Wu, Zhenning Xu, Saeed Tajdini, Jie Zhang

13:30-13:45

AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS.

Morgan Victoria Christopher, Ben Marder

13:45-14:00

STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION

David Houghton, Zeina Abuhamdan, Ben Marder

13:00-13:15

Art, Tourism Experience and Consumer Metaphoria

Esi A. Elliot

13:15-13:30

Name it as a sub-brand! Event marketing from brand architecture perspective.

Yiran Su, Thilo Kunkel, Ceridwyn King

13:30-13:45

Commercial Implications of Corruption in Sport: How Should A Sponsor Respond?

Samantha Roberts, Simon Chadwick

13:45-14:00

SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT

Anish Yousaf, Anil Gupta, Abhishek Mishra

13:00-13:15

DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT

Elizabeth Miller, Mujde Yuksel, Easwar Iyer

13:15-13:30

What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success

N. Paehler Vor der Holte, F. Gless, A.-K. Knapp, U. Riehl, T. Hennig-Thurau

13:30-13:45

WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA

Subhadip Roy, Shilpa Bagdare

13:45-14:00

STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL

Daniela Ferreira, Paula Chimenti

14:00-14:15

EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN

Soyoung Joo, Jakeun Koo

13:00-13:15

Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy?

Peter McGoldrick, Chihling Liu

13:15-13:30

With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand

Schmidt, Langner, Hennigs, Albertsen, Karampournioti, Rothensee

13:30-13:45

PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE

Flávio Régio Brambilla, Eduardo Basso Júnior

13:00-13:15

STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE

Monique Bell, Marina Puzakova

13:15-13:30

CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN

Kenneth C. C. Yang, Yowei Kang

13:30-13:45

Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities

Christina Sichtmann, Peter Patak

13:45-14:00

Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks

Julie Robson, Samreen Ashraf, Najat Abdullrahim

13:00-13:15

Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and

Dose David, Gianfranco Walsh, Ayalla Ruvio, Sigal Segev

13:15-13:30

SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND

Merve Dogan, Attila Yaprak

13:30-13:45

An exploratory study of the language effect on cross-cultural marketing: An abstract

Tana Licsandru, Charles Cui

15:00-17:30 Social Events: Disney Backstage Tour

19:00-20:00 AMS President's Reception

20:00-23:00 AMS President's Banquet