Program for Wednesday, May 18th: Talk View

PROGRAM FOR WEDNESDAY, MAY 18TH: TALK VIEW

Days:

next day

all days

View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

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21:00

21:30

22:00

08:00-19:00 Registration/Exhibitors

08:30-08:45

AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT

Tara Konya, Nancy Hodges

08:45-09:00

CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS

Efua Obeng, Casey Newmeyer

09:00-09:15

PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING

Jungsil Choi, Hyun Young Park

09:15-09:30

A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE

Chinintorn Nakhata, Riley Dugan

08:30-08:45

How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And

Jeremy Wolter, Jeffery Smith, Todd Bacile

08:45-09:00

STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE

Todd Bacile, Alexa Fox, Jeremy Wolter, Felipe Massa

09:00-09:15

CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS

Justin Paul, Sunil Sahadev

09:15-09:30

SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS

Sanchayan Sengupta, Daniel Ray, Olivier Trendel

08:30-08:45

I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set

Devdeep Maity, Todd Arnold

08:45-09:00

The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese

Bridget Nichols, David Raska

09:00-09:15

The Influence of Dual Branding Information on Consumer Evaluations

Allyn White, Stacie Waites, Robert Moore, Melissa Moore

09:15-09:30

The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession

Evangelia Chatzopoulou, Markos Tsogas

08:30-08:45

ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION

Irina Toteva, Gina Brynildsen

08:45-09:00

STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER

Sören Köcher, Hartmut H. Holzmüller

09:00-09:15

Detecting conflict on social media

Olivier Sibai, Kristine de Valck, Alastair Herbert, Dell Zhang

09:15-09:30

Measuring Influence on Social Media: A Sentiment Perspective

Wei-Lun Chang, Guan-Rong Chen

08:30-08:45

Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured

Jean-Luc Herrmann, Mathieu Kacha, Christian Dianoux, Tommy Hsu

08:45-09:00

THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND

Douglas Amyx

09:00-09:15

STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG

Robert Barnwell, Kevin J Shanahan, Christopher Hopkins, Karen Hood, Astrid Keel

09:15-09:30

Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals

Anshu Saxena Arora, Amit Arora, Shalonda Bradford

08:30-08:45

An Examination of the Drivers of e-Marketing Capability in the Digital Age

Xia Liu

08:45-09:00

INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE

Praneet Randhawa, Ahmet Kirca, Berk Talay, Billur Akdeniz

09:00-09:15

A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT

Prashant Srivastava, Srinivasan Swaminathan, Karthik Ns Iyer

08:30-08:45

Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"?

John Dickinson

08:45-09:00

STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL

Jun Yu, Joyce Zhou

09:00-09:15

THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH

Maria Musarskaya, Kaouther Kooli

09:15-09:30

Slogans in Higher Education: A Longitudinal Study

Syed Anwar

08:30-08:45

Turn away from the dark side: Exploring positive customer feedback

Linda Nasr, Jamie Burton, Thorsten Gruber

08:45-09:00

STRUCTURED ABSTRACT: UNDERSTANDING SERVICE QUALITY DIMENSIONS IN SMALL HOTELS

Mahama Braimah

09:00-09:15

THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT

Dahlia El-Manstrly, Chris Steedman

09:15-09:30

AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES

Ciro Eduardo Gusatti, Flávio Régio Brambilla

08:30-08:45

SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND

Cassie Ditt

08:45-09:00

IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING

Hyejin Bang, Dongwon Choi, Dooyeon Park

09:00-09:15

THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING

Dongwon Choi, Hyejin Bang

08:30-08:45

UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY

L. Pitt, J. Kietzmann, K. Robson, K. Plangger, E. Treen, J. Paschen, D. Hannah

10:00-10:30 Break

10:30-12:00 Meet the Editors 1

10:30-10:45

Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions

Ruby Saine, Sajeev Varki

10:45-11:00

STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE

Shuqin Wei, Tyson Ang

11:00-11:15

Value proposition alignment: Estimating green self-service technology initiatives in a B2B context

Peter Ekman, Randle Raggio, Steven Thompson

11:15-11:30

UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION

Mark-Philipp Wilhelms, Katrin Merfeld, Sven Henkel

10:30-10:45

Effects of Unpacking in Spending Predictions: The Role of Typicality

Constantinos Hadjichristidis, Kishore Gopalakrishna Pillai, Bidisha Burman

10:45-11:00

STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION

Adam Farmer, Stacie Waites

10:30-10:45

The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling

Juliana White, Rebecca Rast, Gerardo Moreira

10:45-11:00

CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES

James J. Zboja, Mary Dana Laird, Ronald A. Clark

11:00-11:15

DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”

Bryan Hochstein, William Zahn, Willy Bolander

10:30-10:45

@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand

Spencer Ross

10:45-11:00

COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER

Jennifer Stevens, Carol Esmark, Michael Breazeale

11:00-11:15

STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST

Erin Lanzotti, Haya Ajjan, Hala Hattab, Nada Sarkis

10:30-10:45

Change in Meaning of Brand Personality Characteristics: An Advertising Analysis

Kaisa Lund

10:45-11:00

STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS

Carolina Rondon, Adriana M. Boveda-Lambie, David Neumann

11:00-11:15

Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation

J.H. Choi, T.R. Choi, Y. Ryoo, M. Mackert, A. Close Scheinbaum

11:15-11:30

The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement

Hamid Abbassi, Elmira Shahriari

10:30-10:45

APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT?

Klaus-Peter Wiedmann, Gesa Lischka, Michael Schiessl

10:30-10:45

AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE

Maria Musarskaya, Dawn Birch, Juliet Memery

10:45-11:00

Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom)

Shuang Wu

11:00-11:15

CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED

Moritz Joerling, Stefanie Paluch

10:30-10:45

Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges

E. Salehi-Sangari, T. Foster, A. Wallstrom, M. Ek Styven, C. Strandberg

10:30-10:45

Retailing and Pricing Cues

Abhijit Guha, Dhruv Grewal

13:30-13:45

Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance

Noel Murray

13:45-14:00

Social media links on magazine advertisements: An exploration of consumers’ viewpoint

Selcuk Ertekin, Susie Pryor

14:00-14:15

Native Advertising Disclosures: Do Consumers Care?

Hillary Leonard, Christy Ashley, Christine Kowalczyk

13:30-13:45

LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY

Adam Marquardt, Lynn Kahle, Dennis O'Connell, John Godek

13:45-14:00

Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment

Wiedmann, Schmidt, Langner, Reiter, Albertsen, Karampournioti

14:00-14:15

STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER

Charles Dennis, Savvas Papagiannidis, Eleftherios Alamanos, Michael Bourlakis

14:15-14:30

Generating Consumer-Based Brand Equity with Brand Communication on Facebook

Wolfgang Weitzl, Robert Zniva, Sabine Einwiller, Ardion Beldad

13:30-13:45

STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL

Ann-Kristin Knapp, Andre Marchand, Thorsten Hennig-Thurau

13:45-14:00

Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment

Michael Peasley, Josh Coleman

14:00-14:15

Abstract: With or Without You - Playing Music in Grocery Stores

Carl-Philip Ahlbom, Jens Nordfält, Anne L Roggeveen, Dhruv Grewal

14:15-14:30

THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE

Renaud Lunardo, Damien Chaney, Gregory Bressolles

13:30-13:45

Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior

Rikke Duus, Mike Cooray, Nadine Page

13:45-14:00

EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH

Annina Schamberger, Marzena Nieroda

14:00-14:15

From electronic health records to mindful cyborgs: How expectations shape markets

Susi Geiger, Nicole Gross

14:15-14:30

The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play

David Gattig, Ben Marder, Jan Kietzmann

13:30-13:45

COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS

Alexandra Krallman, Allyn White, Kevin Shanahan

13:45-14:00

NSD actors’ conflict-management preferences, team dynamics and conflict resolution

Achilleas Boukis, Kalliopi Chatzipanagiotou, Spiros Gounaris

14:00-14:15

“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN

Genevieve O'Connor

13:30-13:45

DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS

Ying Jiang

13:45-14:00

Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research

Natasha Bojorges

14:00-14:15

ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER

Lynn Murray, Kristen Maceli

14:15-14:30

Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement

Donald Lund, Robert Robicheaux, John Hansen, Clara Cid

13:30-13:45

RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY

Miriam Carrillo, Alicia Gonzalez-Sparks, Nestor U. Salcedo

13:45-14:00

INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US

Lina M. Ceballos, Byoungho Jin, Ana M. Ortega

14:00-14:15

A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious

Jeremy Sierra, Michael Hyman, Byung-Kwan Lee, Taewon Suh

13:30-13:45

Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption

Matthew Lastner, Judith Anne Garretson Folse

13:45-14:00

THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT

Gary D'Costa, Bipul Kumar

14:00-14:15

Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic

Ruby Lee, Wang Yonggui, Shuang Ma, Jeffrey Anderson

14:15-14:30

Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and

Dorcia Bolton, Sreedhar Madhavaram

13:30-13:45

STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS

Andres Barrios, Philip Grant, Claudia Arias

13:45-14:00

THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE

Raúl Martínez Flores

14:00-14:15

STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved

Eline de Vries, Nora Lado

13:30-13:45

Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects

Florian Kopshoff, Tobias Schäfers

13:45-14:00

Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time

Keith Richards, Willy Bolander, Doug Hughes, Cinthia Satornino

14:00-14:15

How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy

Phuoc Pham, Catherine Johnson

15:00-15:30 Break

15:30-15:45

“WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION

Patricia Rossi, Felipe Pantoja, Adilson Borges, Carolina O.C. Werle

15:45-16:00

STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION

Yu-Shan Athena Chen, Lien-Ti Bei

16:00-16:15

A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO

Renaud Lunardo, François Durrieu

16:15-16:30

FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?

Marwa Gad Mohsen

15:30-15:45

THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL

Cleopatra Veloutsou, Joaquin Aldas-Manzano, Carla Ruiz-Mafe

15:45-16:00

STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE

Lisa Monahan, Jennifer Espinosa, David Ortinau

16:00-16:15

NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT

Bastian Popp, Claas Christian Germelmann

16:15-16:30

Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE

Vishag Badrinarayanan, Enrique Becerra

15:30-15:45

An Exploratory Study of Consumer Price Estimation Self-Efficacy

Sylvia Long-Tolbert, Jie Zhang

15:45-16:00

STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS

M.M. Lastner, P. Fennell, J.A.G. Folse, M. Porter Iii

16:00-16:15

Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating

Mirja Bues, Laura K. Kraus, Manuel Stegemann, Wayne D. Hoyer

16:15-16:30

“1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE

Hao Wang, Heng-Chiang Huang

15:30-15:45

THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS

Jingwei Cai, Jungkun Park

15:45-16:00

UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?

Aaron Johnson, Sujay Dutta, Somak Banerjee

16:00-16:15

To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business

Gerrit Cziehso, Tobias Schaefers

15:30-15:45

STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING

Danny Upshaw, Doug Amyx

15:45-16:00

THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH

Syed Anwar

16:00-16:15

BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY

Kenneth C. C. Yang, Yowei Kang

16:15-16:30

THE ROLE OF CUSTOMER READINESS IN USER’S WILLINGNESS TO USE AUGMENTED REALITY

Atieh Poushneh

15:30-15:45

From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm

Jared Hansen

15:45-16:00

Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic

Adam Marquardt, Jeff Carlson, William Ross Jr., Robin Coulter

16:00-16:15

STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA

Stefan Sleep, John Hulland

16:15-16:30

Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing

Saim Kashmiri, Cameron Nicol, Sandeep Arora

15:30-15:45

The Role of In-Store and Online Retailing Factors

Roggeveen et.al

15:30-15:45

Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job

O. Obilo, L. Brewer, A. Mills, A. Bal, P. Grant, W. Zhuang, T. Bacile

15:30-15:45

Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’

Kathrynn Pounders, Dan Rice, Amanda Mabry

15:45-16:00

STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY

Jennifer Stevens, Kevin J Shanahan

16:00-16:15

STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence

Vladimir Melnyk, Erica van Herpen, Arnout Fischer, Hans van Trijp

16:15-16:30

Shoppable Videos are In: How Do Consumers Respond?

Selcuk Ertekin

15:30-15:45

Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

M. Key, T. Clark, S. Feng, O. Ferrell, L. Price, D. Stewart, D. Rajaratnam

18:00-19:00 Welcome Reception at Boat Nook/Marina

19:00-22:00 Session