PROGRAM
Days: Tuesday, May 19th Wednesday, May 20th
Tuesday, May 19th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 1A
Global Consumer Behavior I
| 08:30 | Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK (abstract) |
| 08:48 | A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach (abstract) |
| 09:06 | Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior (abstract) |
| 09:24 | Products as consumption companions: how culture influences consumer responses to anthropomorphic products (abstract) |
| 09:42 | Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy (abstract) |
08:30-10:00 Session 1B
Global Innovation and New Product Development
| 08:30 | Business-to-business value co-creation: triadic constellation process and outcome (abstract) |
| 08:48 | Global marketing capabilities and new product success (abstract) |
| 09:06 | Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study (abstract) |
| 09:24 | Can patent litigation help firms sustain their competitive advantages in innovation? (abstract) |
| 09:42 | The value of exploratory and exploitative R&D in different industry contexts (abstract) |
08:30-10:00 Session 1C
Global Marketing Research, Big Data, and Analytics
| 08:30 | Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews (abstract) |
| 08:48 | The comprehensive effects of a digital paywall sales strategy (abstract) |
| 09:06 | Social media engagement in international cruise travel (abstract) |
| 09:24 | Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics (abstract) |
| 09:42 | Evasive answer bias in surveys: assessing patterns and reasons across countries (abstract) |
10:00-10:30Coffee Break
10:30-12:00 Session 2
Plenary I
13:15-14:45Lunch Break
13:15-14:45 Session 3A
Global Brand Management
| 13:15 | Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude (abstract) |
| 13:33 | When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries (abstract) |
| 13:51 | How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways (abstract) |
| 14:09 | Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences (abstract) |
| 14:27 | Multidimensional brand equity and asymmetric risk (abstract) |
13:15-14:45 Session 3B
Global Marketing Communications
| 13:15 | Perceptual standardization gap: antecedents and consequences in a developing country context (abstract) |
| 13:33 | Is two better than one? an eyetracking approach on effects of double language labeling (abstract) |
| 13:51 | Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers (abstract) |
| 14:09 | A cross-country, cross-category investigation of consumer culture positioning in advertising (abstract) |
| 14:27 | Mitigating domestic country bias in advertising claims (abstract) |
13:15-14:45 Session 3C
Global Relationship Marketing and Channel Management I
| 13:15 | Why dependence asymmetry and close relationship can coexist: the role of power distance orientation (abstract) |
| 13:33 | Trust propensity across cultures: effects of individualist and collectivist values (abstract) |
| 13:51 | Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits (abstract) |
| 14:09 | Exploring the nature of the b2b customer experience (cx): a cross-country approach (abstract) |
| 14:27 | Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships? (abstract) |
14:45-16:15 Session 4A
Global Marketing Strategy
| 14:45 | The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation (abstract) |
| 15:03 | The rise of social media in china: rethinking western MNEs marketing strategy (abstract) |
| 15:21 | Staggered global market-entry of hollywood movies (abstract) |
| 15:39 | Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value (abstract) |
| 15:57 | Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets (abstract) |
14:45-16:15 Session 4B
Global Ethics, Sustainability, and Corporate Social Responsibility I
| 14:45 | Sustainability labelling for retailer-owned brands versus global brands (abstract) |
| 15:03 | A meta-analysis of the drivers and outcomes of international sustainability business strategies (abstract) |
| 15:21 | Marketing and inequality: how for-benefit organizations influence social inequality (abstract) |
| 15:39 | Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda (abstract) |
| 15:57 | Corporate social responsibility: from “doing” to “speaking” (abstract) |
14:45-16:15 Session 4C
Special Session: The Digital and the Global and Where the Twain Shall Meet
| 14:45 | The digital and the global and where the twain shall meet (abstract) |
16:15-16:45Coffee Break
16:45-18:00 Session 5A
Firm Internationalization, Market Entry, and Market Exit I
| 16:45 | Uncertainty and entrepreneurial decision-making in sme internationalization (abstract) |
| 17:03 | How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision? (abstract) |
| 17:21 | Knowledge acquisition: cases of knowledge grafting in the foreign market (abstract) |
| 17:39 | The economic cost of nationalism (abstract) |
16:45-18:00 Session 5B
Export and Import Management
| 16:45 | Perceived export performance: the invisible part of the iceberg (abstract) |
| 17:03 | Export assistance from different providers and export performance: does it make any difference to export entrepreneurship? (abstract) |
| 17:21 | Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil (abstract) |
| 17:39 | Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs (abstract) |
| 17:57 | How the institutional profile shapes the collaborative innovation of exporting SMEs (abstract) |
16:45-18:00 Session 5C
Special Session: The Global Classroom: supporting and enhancing 21st century student experiences
| 16:45 | The global classroom: supporting and enhancing 21st century student experiences (abstract) |
Wednesday, May 20th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 6A
Firm Internationalization, Market Entry, and Market Exit II
| 08:30 | Internationalization and crowdfunding: a multiple case study (abstract) |
| 08:48 | Dynamic marketing capabilities of multinational corporations:resource repositioning framework (abstract) |
| 09:06 | Should firms have simple or multiple strategies? (abstract) |
| 09:24 | Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate (abstract) |
| 09:42 | Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance (abstract) |
08:30-10:00 Session 6B
Global Consumer Behavior II
| 08:30 | Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries (abstract) |
| 08:48 | Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior (abstract) |
| 09:06 | We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs (abstract) |
| 09:24 | Domestic brand transgressions: how, when, and why home country bias backfires (abstract) |
| 09:42 | Support for corporate social responsibility among generation y consumers - a cross-cultural perspective (abstract) |
08:30-10:00 Session 6C
Global Ethics, Sustainability, and Corporate Social Responsibility II
| 08:30 | Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile (abstract) |
| 08:48 | A discourse analysis of sustainable luxury environmental reporting for LVMH and kering (abstract) |
| 09:06 | Ethical international marketing strategy: its drivers and outcomes (abstract) |
| 09:24 | Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study (abstract) |
| 09:42 | Responsible tourism on destination attractiveness: a community-tourists interaction perspective (abstract) |
10:00-10:30Coffee Break
10:30-12:00 Session 7
Plenary II
13:15-14:45Lunch Break
13:15-14:45 Session 8A
Global Consumer Behavior III
| 13:15 | An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality (abstract) |
| 13:33 | The impact of global-local cobrand announcement source on consumer evaluations (abstract) |
| 13:51 | The impact of cultural identity and social norms on consumer response to sustainable practices of local firms (abstract) |
| 14:09 | The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework (abstract) |
| 14:27 | The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter? (abstract) |
13:15-14:45 Session 8B
Global Retailing, Services, and E-Commerce
| 13:15 | The future of private-label markets: a global convergence approach (abstract) |
| 13:33 | Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration (abstract) |
| 13:51 | Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy (abstract) |
| 14:09 | An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience (abstract) |
| 14:27 | Online engagement: implications of the ‘like’ button (abstract) |
13:15-14:45 Session 8C
Global Relationship Marketing and Channel Management II
| 13:15 | Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust (abstract) |
| 13:33 | Differences in how leverage trust and reputation in driving online purchase intentions (abstract) |
| 13:51 | An international perspective on key account managers relational competences: evidence from jordan (abstract) |
| 14:09 | How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities (abstract) |
| 14:27 | How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco (abstract) |
14:45-16:15 Session 9
Meet the Editors
16:15-16:45Coffee Break
16:45-18:00 Session 10A
Consumers, Born Globals, and Brands
| 16:45 | Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age (abstract) |
| 17:03 | The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products (abstract) |
| 17:21 | When born globals grow up: the role of firm capabilities during the internationalization of born global firms (abstract) |
| 17:39 | The cross-cultural generalizability of a general factor of brand personality (abstract) |
16:45-18:00 Session 10B
Global Entrepreneurs, Ethics, and Fairness
| 16:45 | Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance. (abstract) |
| 17:03 | Non-availability in online shopping: interrupting the customer experience journey (abstract) |
| 17:21 | Examining the consume intention on the celebrity entrepreneur from a trust transference perspective (abstract) |
| 17:39 | Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors (abstract) |
16:45-18:00 Session 10C
Special Session: Emerging Trends in Global Marketing and Cross-Cultural Consumer Research
| 16:45 | Emerging trends in global marketing and cross-cultural consumer research (abstract) |
18:00-19:00 Session 11
| 18:00 | Rapid expansion in a transitional market: an exploratory study from china (abstract) |
| 18:00 | The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study (abstract) |
| 18:00 | SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran) (abstract) |
| 18:00 | Boundary-spanning agents and relational conditions in interorganizational exchange in china (abstract) |
| 18:00 | Strategizing product displays on social media via proactive nostalgia (abstract) |
| 18:00 | Antecedents of digital piracy behaviour: a mixed method approach (abstract) |
| 18:00 | Taking (odor) notes: when are consumers increasing their risk-taking behavior? (abstract) |
| 18:00 | Entrepreneurial cross-border brand management – an integrative perspective (abstract) |
| 18:00 | A cross-country study of behavioral intentions of McDonalds consumers (abstract) |
| 18:00 | The concurrent effect of managerial cognitions and emotions in strategic expansion decision making (abstract) |
| 18:00 | Chilean biotechnology firms: a case of internationalisation process (abstract) |
| 18:00 | Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success (abstract) |
| 18:00 | Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora (abstract) |
| 18:00 | Consumer research in india and japan: examples from food chain industry (abstract) |
| 18:00 | Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data (abstract) |
| 18:00 | Global customer engagement via social content marketing strategies: toward a conceptual model (abstract) |
| 18:00 | Does distance matter in the internet diffusion? (abstract) |
| 18:00 | Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity (abstract) |
| 18:00 | Return policies: how consumers perceive them and its effects on returns (abstract) |
| 18:00 | Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china (abstract) |
| 18:00 | Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries (abstract) |
| 18:00 | Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation (abstract) |
| 18:00 | Inbound internationalization for small service firms (abstract) |
| 18:00 | Online evaluations of luxury services: a cross-cultural perspective (abstract) |
| 18:00 | Systematic international market selection – a fuzzy expert system (abstract) |
| 18:00 | The role of economic factors in international expansion: analysis of five global fashion companies (abstract) |
| 18:00 | The impact of mature women in advertising: a german-french comparison among young female consumers (abstract) |
| 18:00 | A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra (abstract) |
| 18:00 | A study of theme park service quality in an arab emerging country context (abstract) |
| 18:00 | Understanding stakeholder engagement in developed vs. growth markets (abstract) |
| 18:00 | Strategic international entry and culturally motivated pricing (abstract) |
| 18:00 | The impact of language proficiency on service satisfaction (abstract) |
| 18:00 | The guiding principles of international marketing doctrine (abstract) |
| 18:00 | Local experiences of global brand- the customer experience of IKEA in israel (abstract) |