AMA GLOBAL SIG 2020: 2020 AMA GLOBAL SIG CONFERENCE SICILY
PROGRAM

Days: Tuesday, May 19th Wednesday, May 20th

Tuesday, May 19th

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 1A

Global Consumer Behavior I

08:30
Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK (abstract)
08:48
A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach (abstract)
09:06
Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior (abstract)
09:24
Products as consumption companions: how culture influences consumer responses to anthropomorphic products (abstract)
09:42
Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy (abstract)
08:30-10:00 Session 1B

Global Innovation and New Product Development

08:30
Business-to-business value co-creation: triadic constellation process and outcome (abstract)
08:48
Global marketing capabilities and new product success (abstract)
09:06
Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study (abstract)
09:24
Can patent litigation help firms sustain their competitive advantages in innovation? (abstract)
09:42
The value of exploratory and exploitative R&D in different industry contexts (abstract)
08:30-10:00 Session 1C

Global Marketing Research, Big Data, and Analytics

08:30
Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews (abstract)
08:48
The comprehensive effects of a digital paywall sales strategy (abstract)
09:06
Social media engagement in international cruise travel (abstract)
09:24
Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics (abstract)
09:42
Evasive answer bias in surveys: assessing patterns and reasons across countries (abstract)
10:00-10:30Coffee Break
13:15-14:45Lunch Break
13:15-14:45 Session 3A

Global Brand Management

13:15
Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude (abstract)
13:33
When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries (abstract)
13:51
How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways (abstract)
14:09
Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences (abstract)
14:27
Multidimensional brand equity and asymmetric risk (abstract)
13:15-14:45 Session 3B

Global Marketing Communications

13:15
Perceptual standardization gap: antecedents and consequences in a developing country context (abstract)
13:33
Is two better than one? an eyetracking approach on effects of double language labeling (abstract)
13:51
Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers (abstract)
14:09
A cross-country, cross-category investigation of consumer culture positioning in advertising (abstract)
14:27
Mitigating domestic country bias in advertising claims (abstract)
13:15-14:45 Session 3C

Global Relationship Marketing and Channel Management I

13:15
Why dependence asymmetry and close relationship can coexist: the role of power distance orientation (abstract)
13:33
Trust propensity across cultures: effects of individualist and collectivist values (abstract)
13:51
Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits (abstract)
14:09
Exploring the nature of the b2b customer experience (cx): a cross-country approach (abstract)
14:27
Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships? (abstract)
14:45-16:15 Session 4A

Global Marketing Strategy

14:45
The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation (abstract)
15:03
The rise of social media in china: rethinking western MNEs marketing strategy (abstract)
15:21
Staggered global market-entry of hollywood movies (abstract)
15:39
Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value (abstract)
15:57
Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets (abstract)
14:45-16:15 Session 4B

Global Ethics, Sustainability, and Corporate Social Responsibility I

14:45
Sustainability labelling for retailer-owned brands versus global brands (abstract)
15:03
A meta-analysis of the drivers and outcomes of international sustainability business strategies (abstract)
15:21
Marketing and inequality: how for-benefit organizations influence social inequality (abstract)
15:39
Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda (abstract)
15:57
Corporate social responsibility: from “doing” to “speaking” (abstract)
14:45-16:15 Session 4C

Special Session: The Digital and the Global and Where the Twain Shall Meet

14:45
The digital and the global and where the twain shall meet (abstract)
16:15-16:45Coffee Break
16:45-18:00 Session 5A

Firm Internationalization, Market Entry, and Market Exit I

16:45
Uncertainty and entrepreneurial decision-making in sme internationalization (abstract)
17:03
How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision? (abstract)
17:21
Knowledge acquisition: cases of knowledge grafting in the foreign market (abstract)
17:39
The economic cost of nationalism (abstract)
16:45-18:00 Session 5B

Export and Import Management

16:45
Perceived export performance: the invisible part of the iceberg (abstract)
17:03
Export assistance from different providers and export performance: does it make any difference to export entrepreneurship? (abstract)
17:21
Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil (abstract)
17:39
Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs (abstract)
17:57
How the institutional profile shapes the collaborative innovation of exporting SMEs (abstract)
16:45-18:00 Session 5C

Special Session: The Global Classroom: supporting and enhancing 21st century student experiences

16:45
The global classroom: supporting and enhancing 21st century student experiences (abstract)
Wednesday, May 20th

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 6A

Firm Internationalization, Market Entry, and Market Exit II

08:30
Internationalization and crowdfunding: a multiple case study (abstract)
08:48
Dynamic marketing capabilities of multinational corporations:resource repositioning framework (abstract)
09:06
Should firms have simple or multiple strategies? (abstract)
09:24
Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate (abstract)
09:42
Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance (abstract)
08:30-10:00 Session 6B

Global Consumer Behavior II

08:30
Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries (abstract)
08:48
Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior (abstract)
09:06
We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs (abstract)
09:24
Domestic brand transgressions: how, when, and why home country bias backfires (abstract)
09:42
Support for corporate social responsibility among generation y consumers - a cross-cultural perspective (abstract)
08:30-10:00 Session 6C

Global Ethics, Sustainability, and Corporate Social Responsibility II

08:30
Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile (abstract)
08:48
A discourse analysis of sustainable luxury environmental reporting for LVMH and kering (abstract)
09:06
Ethical international marketing strategy: its drivers and outcomes (abstract)
09:24
Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study (abstract)
09:42
Responsible tourism on destination attractiveness: a community-tourists interaction perspective (abstract)
10:00-10:30Coffee Break
13:15-14:45Lunch Break
13:15-14:45 Session 8A

Global Consumer Behavior III

13:15
An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality (abstract)
13:33
The impact of global-local cobrand announcement source on consumer evaluations (abstract)
13:51
The impact of cultural identity and social norms on consumer response to sustainable practices of local firms (abstract)
14:09
The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework (abstract)
14:27
The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter? (abstract)
13:15-14:45 Session 8B

Global Retailing, Services, and E-Commerce

13:15
The future of private-label markets: a global convergence approach (abstract)
13:33
Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration (abstract)
13:51
Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy (abstract)
14:09
An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience (abstract)
14:27
Online engagement: implications of the ‘like’ button (abstract)
13:15-14:45 Session 8C

Global Relationship Marketing and Channel Management II

13:15
Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust (abstract)
13:33
Differences in how leverage trust and reputation in driving online purchase intentions (abstract)
13:51
An international perspective on key account managers relational competences: evidence from jordan (abstract)
14:09
How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities (abstract)
14:27
How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco (abstract)
14:45-16:15 Session 9

Meet the Editors

16:15-16:45Coffee Break
16:45-18:00 Session 10A

Consumers, Born Globals, and Brands

16:45
Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age (abstract)
17:03
The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products (abstract)
17:21
When born globals grow up: the role of firm capabilities during the internationalization of born global firms (abstract)
17:39
The cross-cultural generalizability of a general factor of brand personality (abstract)
16:45-18:00 Session 10B

Global Entrepreneurs, Ethics, and Fairness

16:45
Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance. (abstract)
17:03
Non-availability in online shopping: interrupting the customer experience journey (abstract)
17:21
Examining the consume intention on the celebrity entrepreneur from a trust transference perspective (abstract)
17:39
Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors (abstract)
16:45-18:00 Session 10C

Special Session: Emerging Trends in Global Marketing and Cross-Cultural Consumer Research

16:45
Emerging trends in global marketing and cross-cultural consumer research (abstract)
18:00-19:00 Session 11
18:00
Rapid expansion in a transitional market: an exploratory study from china (abstract)
18:00
The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study (abstract)
18:00
SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran) (abstract)
18:00
Boundary-spanning agents and relational conditions in interorganizational exchange in china (abstract)
18:00
Strategizing product displays on social media via proactive nostalgia (abstract)
18:00
Antecedents of digital piracy behaviour: a mixed method approach (abstract)
18:00
Taking (odor) notes: when are consumers increasing their risk-taking behavior? (abstract)
18:00
Entrepreneurial cross-border brand management – an integrative perspective (abstract)
18:00
A cross-country study of behavioral intentions of McDonalds consumers (abstract)
18:00
The concurrent effect of managerial cognitions and emotions in strategic expansion decision making (abstract)
18:00
Chilean biotechnology firms: a case of internationalisation process (abstract)
18:00
Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success (abstract)
18:00
Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora (abstract)
18:00
Consumer research in india and japan: examples from food chain industry (abstract)
18:00
Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data (abstract)
18:00
Global customer engagement via social content marketing strategies: toward a conceptual model (abstract)
18:00
Does distance matter in the internet diffusion? (abstract)
18:00
Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity (abstract)
18:00
Return policies: how consumers perceive them and its effects on returns (abstract)
18:00
Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china (abstract)
18:00
Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries (abstract)
18:00
Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation (abstract)
18:00
Inbound internationalization for small service firms (abstract)
18:00
Online evaluations of luxury services: a cross-cultural perspective (abstract)
18:00
Systematic international market selection – a fuzzy expert system (abstract)
18:00
The role of economic factors in international expansion: analysis of five global fashion companies (abstract)
18:00
The impact of mature women in advertising: a german-french comparison among young female consumers (abstract)
18:00
A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra (abstract)
18:00
A study of theme park service quality in an arab emerging country context (abstract)
18:00
Understanding stakeholder engagement in developed vs. growth markets (abstract)
18:00
Strategic international entry and culturally motivated pricing (abstract)
18:00
The impact of language proficiency on service satisfaction (abstract)
18:00
The guiding principles of international marketing doctrine (abstract)
18:00
Local experiences of global brand- the customer experience of IKEA in israel (abstract)