Program for Tuesday, May 19th: Talk View

PROGRAM FOR TUESDAY, MAY 19TH: TALK VIEW

Days:

next day

all days

View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

08:30-08:48

Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and

Nicole Koenig-Lewis, Carmela Bosangit, Shilpa Iyanna, Marylyn Carrigan

08:48-09:06

A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory

George Balabanis, Anastasia Stathopoulou

09:06-09:24

Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned

Fauzia Jabeen, Mehrajunnisa Mehrajunnisa

09:24-09:42

Products as consumption companions: how culture influences consumer responses to anthropomorphic

Rhonda Hadi, Sara Baskentli, Leonard Lee

09:42-10:00

Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing

Thi Thanh Huong - Jenny Tran, Nicholas G. Paparoidamis

08:30-08:48

Business-to-business value co-creation: triadic constellation process and outcome

Chavi Fletcher-Chen, Xia Zhu, Fawaz Baddar Alhussan

08:48-09:06

Global marketing capabilities and new product success

David Griffith, Goksel Yalcinkaya

09:06-09:24

Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative

Daria Podmetina, Maria Smirnova

09:24-09:42

Can patent litigation help firms sustain their competitive advantages in innovation?

Mario Kafouros, Murod Aliyev, Sorin Krammer

09:42-10:00

The value of exploratory and exploitative R&D in different industry contexts

Eva Mavroudi, Effie Kesidou, Krsto Pandza

08:30-08:48

Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant

Elena Chatzopoulou, Nicolas Travers

08:48-09:06

The comprehensive effects of a digital paywall sales strategy

Doug Chung, Ho Kim, Reo Song

09:06-09:24

Social media engagement in international cruise travel

Gokcay Balci, Ebru Surucu Balci

09:24-09:42

Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store

Sha Zhang, Yi-Chun Ou

09:42-10:00

Evasive answer bias in surveys: assessing patterns and reasons across countries

Wolfgang Messner

10:30-12:00 Session 2

13:15-13:33

Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on

Even Lanseng, Geir Gripsrud, Erik B. Nes

13:33-13:51

When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five

Marc Fischer, Samuel Stäbler

13:51-14:09

How brand localness contributes to global brand equity: an empirical investigation of two theoretical

Fabian Bartsch, Timo Mandler

14:09-14:27

Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance

Emmanuel Mogaji, Arinze Christian Nwoba

14:27-14:45

Multidimensional brand equity and asymmetric risk

Catherine Ha, Reo Song, Gary Erickson

13:15-13:33

Perceptual standardization gap: antecedents and consequences in a developing country context

Müge Güzel, Ayşegül Özsomer, Burcu Sezen

13:33-13:51

Is two better than one? an eyetracking approach on effects of double language labeling

Sabrina Heix, Hartmut Holzmueller

13:51-14:09

Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international

Mark Mills, Magnus Hultman, Aris Theotokis

14:09-14:27

A cross-country, cross-category investigation of consumer culture positioning in advertising

Nina Michaelidou, Milena Micevski, Georgios Halkias

14:27-14:45

Mitigating domestic country bias in advertising claims

Peter Mathias Fischer, Katharina Zeugner-Roth, Mario Pandelaere

13:15-13:33

Why dependence asymmetry and close relationship can coexist: the role of power distance orientation

Yuerong Liu, Jody Crosno, Annie Cui

13:33-13:51

Trust propensity across cultures: effects of individualist and collectivist values

Stanford Westjohn, Peter Magnusson, George Franke, Yi Peng

13:51-14:09

Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits

Irina Y. Yu, Kevin J. Zeng, Morgan X. Yang

14:09-14:27

Exploring the nature of the b2b customer experience (cx): a cross-country approach

Rodoula Tsiotsou, Philipp Klaus, Volker Kuppelwieser

14:27-14:45

Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?

Chun Zhang, Lei Wang

14:45-15:03

The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic

Carlos Bauer, Yi Peng

15:03-15:21

The rise of social media in china: rethinking western MNEs marketing strategy

Moe Roohanifar, Asmund Rygh, Olli Kuivalainen, Daniel Ford

15:21-15:39

Staggered global market-entry of hollywood movies

Alireza Golmohammadi, Koushyar Rajavi, Vivek Astvansh

15:39-15:57

Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value

Zixia Cao, Hui Feng, Michael Wiles

15:57-16:15

Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing

Arilova Randrianasolo, Mamitiana Jenny Rakotoarisoa

14:45-15:03

Sustainability labelling for retailer-owned brands versus global brands

Maryam Tofighi, Stacey Sharpe

15:03-15:21

A meta-analysis of the drivers and outcomes of international sustainability business strategies

Alexis Ioannidis, Leonidas Leonidou, Zhiteng Feng, Konstantinos Chalvatzis

15:21-15:39

Marketing and inequality: how for-benefit organizations influence social inequality

Jarrod Vassallo, Sourindra Banerjee, Jaideep Prabhu

15:39-15:57

Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda

L. Leonidou C., P. Eteokleous, A.-M. Christofi, N. Korfiatis

15:57-16:15

Corporate social responsibility: from “doing” to “speaking”

Paul Koku, Maria Petrescu

14:45-15:03

The digital and the global and where the twain shall meet

Charles Hofacker, Marc Linzmajer, George Milne, Andrea Vocino, Gianfranco Walsh

16:45-17:03

Uncertainty and entrepreneurial decision-making in sme internationalization

L. Oliveira, W. Bai, M. Johanson, M. Ratajczak-Mrozek, B. Francioni

17:03-17:21

How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit

Qun Tan, Carlos Mp Sousa

17:21-17:39

Knowledge acquisition: cases of knowledge grafting in the foreign market

Martin Johanson, Pao Kao, Helene Lundberg

17:39-17:57

The economic cost of nationalism

Douglas Dow, Ilya Cuypers, Gokhan Ertug

16:45-17:03

Perceived export performance: the invisible part of the iceberg

Arash Sadeghi

17:03-17:21

Export assistance from different providers and export performance: does it make any difference to export

Anisur Faroque, Olli Kuivalainen

17:21-17:39

Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil

Rami Alkhudari, Xavier Brusset, Hussein Naseraldin

17:39-17:57

Barriers and remedies for SME internationalization in emerging markets: evidence from thai

Magnus Hultman, Abbie Iveson, Pejvak Oghazi

17:57-18:15

How the institutional profile shapes the collaborative innovation of exporting SMEs

Oksana Kantaruk Pierre, Raluca Mogos Descotes, Bjorn Walliser

16:45-17:03

The global classroom: supporting and enhancing 21st century student experiences

Sally Chan, Tony Byng

10:00-10:30 Coffee Break

13:15-14:45 Lunch Break

16:15-16:45 Coffee Break