AMA GLOBAL SIG 2020: 2020 AMA GLOBAL SIG CONFERENCE SICILY

This page contains an index consisting of author-provided keywords.

A
Abnormal Stock Return	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
accommodation	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
acquirer	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
acquisition performance	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
active learning	The global classroom: supporting and enhancing 21st century student experiences
Advertising efficacy	The impact of mature women in advertising: a german-french comparison among young female consumers
Advertising symbols	A cross-country, cross-category investigation of consumer culture positioning in advertising
Airbnb	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Airline services industry	The impact of language proficiency on service satisfaction
ambidexterity	The value of exploratory and exploitative R&D in different industry contexts
anthropomorphism	Products as consumption companions: how culture influences consumer responses to anthropomorphic products
asymmetries in risk	Multidimensional brand equity and asymmetric risk
attractiveness	Responsible tourism on destination attractiveness: a community-tourists interaction perspective
Attrition Management	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
authenticity	Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews
availability	Non-availability in online shopping: interrupting the customer experience journey
B
B-Corps	Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile
B2B	Exploring the nature of the b2b customer experience (cx): a cross-country approach
B2B relationships	Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust
Banking industry	Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences
Bibliometrics	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
big data	Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews
Biotechnology	Chilean biotechnology firms: a case of internationalisation process
blockchain	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
Born global	Internationalization and crowdfunding: a multiple case study
Born global firms	When born globals grow up: the role of firm capabilities during the internationalization of born global firms
Boundary spanning	Boundary-spanning agents and relational conditions in interorganizational exchange in china
Brand attitude	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
Brand Community	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
brand credibility	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways
Brand Engagement	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
brand equity	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways
brand forgiveness	Domestic brand transgressions: how, when, and why home country bias backfires
brand globalness	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
brand identification	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways
brand localness	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
Brand management	When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
brand personality	The cross-cultural generalizability of a general factor of brand personality
Brand Relationships	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
Brand Stereotype	The impact of global-local cobrand announcement source on consumer evaluations
brand transgressions	Domestic brand transgressions: how, when, and why home country bias backfires
Brand-extension strategies	Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences
Business network stability	Uncertainty and entrepreneurial decision-making in sme internationalization
business-to-business service	Business-to-business value co-creation: triadic constellation process and outcome
C
Celebrity endorsement	Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
Celebrity Entrepreneur	Examining the consume intention on the celebrity entrepreneur from a trust transference perspective
CHAID	Social media engagement in international cruise travel
Chile	Chilean biotechnology firms: a case of internationalisation process Inbound internationalization for small service firms Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile
China	Rapid expansion in a transitional market: an exploratory study from china
Chronological age	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
Clarity	The guiding principles of international marketing doctrine
classroom diversity	The global classroom: supporting and enhancing 21st century student experiences
climate change beliefs	We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs
Cobranding Announcement	The impact of global-local cobrand announcement source on consumer evaluations
cognitive age	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
collaborative innovation	How the institutional profile shapes the collaborative innovation of exporting SMEs
collectivism	Trust propensity across cultures: effects of individualist and collectivist values Products as consumption companions: how culture influences consumer responses to anthropomorphic products
Commitment	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
communication	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
conflict	Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
construal level	We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs
construal level theory	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
consumer	A cross-country study of behavioral intentions of McDonalds consumers
consumer affinity	Local experiences of global brand- the customer experience of IKEA in israel
consumer animosity	An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior
consumer behavior	Taking (odor) notes: when are consumers increasing their risk-taking behavior? Return policies: how consumers perceive them and its effects on returns Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda Support for corporate social responsibility among generation y consumers - a cross-cultural perspective Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior
consumer behaviour	Antecedents of digital piracy behaviour: a mixed method approach
Consumer Culture Positioning	The impact of global-local cobrand announcement source on consumer evaluations The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
Consumer culture positioning strategies	A cross-country, cross-category investigation of consumer culture positioning in advertising
consumer engagement	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
consumer ethics	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
Consumer Ethnocentrism	The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter? Mitigating domestic country bias in advertising claims
consumer intentions	Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda
consumer purchase intention	Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile
Consumers xenocentrism	Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior
consumption	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
Content marketing	Global customer engagement via social content marketing strategies: toward a conceptual model
Control-based strategy	Uncertainty and entrepreneurial decision-making in sme internationalization
COO	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
COO-related effects	Is two better than one? an eyetracking approach on effects of double language labeling
corporate discourse	Corporate social responsibility: from “doing” to “speaking”
Corporate social irresponsibility	When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
corporate social responsibility	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra Corporate social responsibility: from “doing” to “speaking” Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
cosmopolitanism	The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter? The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
Country image	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
country of origin	Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
country-of-origin	The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
cross-border	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
cross-cultural	Taking (odor) notes: when are consumers increasing their risk-taking behavior? The impact of mature women in advertising: a german-french comparison among young female consumers Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries A cross-country, cross-category investigation of consumer culture positioning in advertising
Cross-cultural comparison	Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
cross-cultural consumer behaviour	Emerging trends in global marketing and cross-cultural consumer research
cross-cultural interaction	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
cross-cultural research	Online evaluations of luxury services: a cross-cultural perspective
cross-culture	Exploring the nature of the b2b customer experience (cx): a cross-country approach
cross-nation	Exploring the nature of the b2b customer experience (cx): a cross-country approach
Cross-national differences	Evasive answer bias in surveys: assessing patterns and reasons across countries
crowdfund	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Crowdfunding	Internationalization and crowdfunding: a multiple case study
Crowdsourcing	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
Cruise lines	Social media engagement in international cruise travel
CSR	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
CSR support	Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
Cultural cluster	Uncertainty and entrepreneurial decision-making in sme internationalization
Cultural dimensions	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
cultural values	Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries Trust propensity across cultures: effects of individualist and collectivist values
culturally motivated pricing	Strategic international entry and culturally motivated pricing
Culture	Global customer engagement via social content marketing strategies: toward a conceptual model Products as consumption companions: how culture influences consumer responses to anthropomorphic products
Customer Delight	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
Customer engagement	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study Global customer engagement via social content marketing strategies: toward a conceptual model Understanding stakeholder engagement in developed vs. growth markets
Customer Engagement Value	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
customer experience	Local experiences of global brand- the customer experience of IKEA in israel Non-availability in online shopping: interrupting the customer experience journey An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience Exploring the nature of the b2b customer experience (cx): a cross-country approach
customer interaction	An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience
customer journey	Non-availability in online shopping: interrupting the customer experience journey
Customer Relationship capabilities	How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities
Customer satisfaction	Consumer research in india and japan: examples from food chain industry The impact of language proficiency on service satisfaction
customer value	Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries
D
Data mining	Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
decisionmaking	Systematic international market selection – a fuzzy expert system
destination	Responsible tourism on destination attractiveness: a community-tourists interaction perspective
Diaspora marketing	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
Differentiation	Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate
digital education	The global classroom: supporting and enhancing 21st century student experiences
digital infrastructure	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
digital paywall	The comprehensive effects of a digital paywall sales strategy
Digital piracy behaviour	Antecedents of digital piracy behaviour: a mixed method approach
digitalization	The digital and the global and where the twain shall meet
Distrust	Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust
diversification	Can patent litigation help firms sustain their competitive advantages in innovation?
domestic country bias	Mitigating domestic country bias in advertising claims Domestic brand transgressions: how, when, and why home country bias backfires
domestic/foreign brands	Domestic brand transgressions: how, when, and why home country bias backfires
downside losses	Multidimensional brand equity and asymmetric risk
dual-attitudes	An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality
Dynamic capability	Dynamic marketing capabilities of multinational corporations:resource repositioning framework
E
e-commerce	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
e-WOM	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
economic factors	The role of economic factors in international expansion: analysis of five global fashion companies
Education	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra
Efficacy	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra
Elderly	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
emerging economy	Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?
Emerging market	Boundary-spanning agents and relational conditions in interorganizational exchange in china Consumer research in india and japan: examples from food chain industry
Emerging Markets	Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences The rise of social media in china: rethinking western MNEs marketing strategy Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
emerging research trend in marketing	Emerging trends in global marketing and cross-cultural consumer research
enablers	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
Entrepreneurial firm	Examining the consume intention on the celebrity entrepreneur from a trust transference perspective
entrepreneurship	Entrepreneurial cross-border brand management – an integrative perspective Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
environmental psychology	Taking (odor) notes: when are consumers increasing their risk-taking behavior?
environmentalism	Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
enviropreneurial orientation	Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
ethical branding advantage	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
ethical marketing	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
ethical product strategy	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
Ethics	Ethical international marketing strategy: its drivers and outcomes
ethnic product typicality	An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality
Ethnocentrism	The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
Evasive answer bias	Evasive answer bias in surveys: assessing patterns and reasons across countries
Event Study	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
Expansion Pace	Rapid expansion in a transitional market: an exploratory study from china
Experiential products	Strategizing product displays on social media via proactive nostalgia
experiment	Taking (odor) notes: when are consumers increasing their risk-taking behavior? The impact of global-local cobrand announcement source on consumer evaluations
Experimental Research	Is two better than one? an eyetracking approach on effects of double language labeling
experiments	Trust propensity across cultures: effects of individualist and collectivist values
exploitation	The value of exploratory and exploitative R&D in different industry contexts
exploration	The value of exploratory and exploitative R&D in different industry contexts
Export assistance	Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?
export barriers	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
Export customer relationships	How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities
export performance	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance. Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration Perceived export performance: the invisible part of the iceberg Export assistance from different providers and export performance: does it make any difference to export entrepreneurship? How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities Should firms have simple or multiple strategies?
export product strategy	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
exporting	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance. Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
exporting SMEs	How the institutional profile shapes the collaborative innovation of exporting SMEs
Eyetracking	Is two better than one? an eyetracking approach on effects of double language labeling
F
Facebook	Social media engagement in international cruise travel Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Facebook brand communities	Online engagement: implications of the ‘like’ button
fair trade	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
FAIRSERVE	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Fashion consciousness	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
fashion specialty retail	The role of economic factors in international expansion: analysis of five global fashion companies
fast-moving consumer goods	Non-availability in online shopping: interrupting the customer experience journey
Firm growth	When born globals grow up: the role of firm capabilities during the internationalization of born global firms
FIRM INTERNALIZATION	Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data
Firm-specific advantage	Dynamic marketing capabilities of multinational corporations:resource repositioning framework
Food and Beverages	Is two better than one? an eyetracking approach on effects of double language labeling
Food chain	Consumer research in india and japan: examples from food chain industry
For-benefit organisations	Marketing and inequality: how for-benefit organizations influence social inequality
foreign backers	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
FOREIGN DIRECT INVESTMENT	Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data
Foreign exit	How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
foreign product purchase	Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior
Foreign sounding brand names	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
Foreign Subsidiary	Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate
foreign versus domestic markets	Should firms have simple or multiple strategies?
France/Germany	The impact of mature women in advertising: a german-french comparison among young female consumers
franchising	A cross-country study of behavioral intentions of McDonalds consumers
Fuzzy expert system	Systematic international market selection – a fuzzy expert system
G
Gender	Differences in how leverage trust and reputation in driving online purchase intentions
general factor of personality	The cross-cultural generalizability of a general factor of brand personality
global brand management	Entrepreneurial cross-border brand management – an integrative perspective
global brands	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways Sustainability labelling for retailer-owned brands versus global brands
Global Consumer Culture	The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
Global Consumer Research	The impact of global-local cobrand announcement source on consumer evaluations
Global Contingencies	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
global identity	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
global innovation	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Global marketing	Staggered global market-entry of hollywood movies
Global Marketing Capabilities	Global marketing capabilities and new product success
global marketing research	Emerging trends in global marketing and cross-cultural consumer research
global media industry	The comprehensive effects of a digital paywall sales strategy
global retail brand	Local experiences of global brand- the customer experience of IKEA in israel
global sales strategy	The comprehensive effects of a digital paywall sales strategy
globalization	The digital and the global and where the twain shall meet
grafting	Knowledge acquisition: cases of knowledge grafting in the foreign market
gravity models	The economic cost of nationalism
GROSS FIXED CAPITAL FORMATION	Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data
growth mindset	We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs
H
happiness	We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs
health care	Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity
Health Care Marketing	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Heterogeneity	Does distance matter in the internet diffusion?
hierarchical loyalty programs	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
I
Inbound internationalization	Inbound internationalization for small service firms
India	Consumer research in india and japan: examples from food chain industry
individualism	Trust propensity across cultures: effects of individualist and collectivist values
industry orientation	The value of exploratory and exploitative R&D in different industry contexts
innovation	Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study
Innovation capability	Chilean biotechnology firms: a case of internationalisation process
innovation collaboration	Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study
Innovation Diffusion	Does distance matter in the internet diffusion?
institutional environment	How the institutional profile shapes the collaborative innovation of exporting SMEs
institutional theory	Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
International advertising	A cross-country, cross-category investigation of consumer culture positioning in advertising
international entrepreneurial orientation	Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?
international expansion	The role of economic factors in international expansion: analysis of five global fashion companies
international joint ventures	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
international market knowledge	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
International market selection	Systematic international market selection – a fuzzy expert system
international marketing	A cross-country study of behavioral intentions of McDonalds consumers The future of private-label markets: a global convergence approach
International marketing strategy	Ethical international marketing strategy: its drivers and outcomes
international markets	Knowledge acquisition: cases of knowledge grafting in the foreign market
international performance	A meta-analysis of the drivers and outcomes of international sustainability business strategies How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
international retailing	Strategic international entry and culturally motivated pricing
international services	Online evaluations of luxury services: a cross-cultural perspective
Internationalization	Rapid expansion in a transitional market: an exploratory study from china Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study Internationalization and crowdfunding: a multiple case study When born globals grow up: the role of firm capabilities during the internationalization of born global firms Can patent litigation help firms sustain their competitive advantages in innovation? Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate
internationalization barriers	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
internationalization intention	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
internet penetration	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
Interorganizational exchange	Boundary-spanning agents and relational conditions in interorganizational exchange in china
Interpersonal trust	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Interpersonal trust development	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Interrupted time-series analysis	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Item nonresponse	Evasive answer bias in surveys: assessing patterns and reasons across countries
J
Japan	Consumer research in india and japan: examples from food chain industry
Jordan	An international perspective on key account managers relational competences: evidence from jordan
K
Key Account Management	An international perspective on key account managers relational competences: evidence from jordan
Key Account Manager	An international perspective on key account managers relational competences: evidence from jordan
Knowledge acquisition	Knowledge acquisition: cases of knowledge grafting in the foreign market Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?
Knowledge appropriability mechanisms	Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?
Knowledgeability	The guiding principles of international marketing doctrine
L
lack of money	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
Language Labeling	Is two better than one? an eyetracking approach on effects of double language labeling
Language proficiency	The impact of language proficiency on service satisfaction
Late starter	Internationalization and crowdfunding: a multiple case study
Learning by Doing	The guiding principles of international marketing doctrine
life satisfaction	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
liking	Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
local brands	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways
Local Consumer Culture	The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
local firm	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
loyalty	Consumer research in india and japan: examples from food chain industry A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
Loyalty Programs	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
Luxury	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
luxury brands	Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries
Luxury Goods	Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior
luxury services	Online evaluations of luxury services: a cross-cultural perspective
M
Managerial Decision Making	The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
managerial perception	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs Perceived export performance: the invisible part of the iceberg
Market entry	Staggered global market-entry of hollywood movies
market orientation	Should firms have simple or multiple strategies?
Market Sensing	Global marketing capabilities and new product success
market turbulence	How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
marketing	Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study
Marketing capability	How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision? When born globals grow up: the role of firm capabilities during the internationalization of born global firms Dynamic marketing capabilities of multinational corporations:resource repositioning framework
Marketing Doctrine	The guiding principles of international marketing doctrine
Marketing Mix Standardization	Perceptual standardization gap: antecedents and consequences in a developing country context
marketing strategy	The digital and the global and where the twain shall meet The rise of social media in china: rethinking western MNEs marketing strategy Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate
Material products	Strategizing product displays on social media via proactive nostalgia
mathematical model	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
measurement invariance	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries
medical tourism	Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity
membership maintenance	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
membership upgrading	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Meta-Analysis	A meta-analysis of the drivers and outcomes of international sustainability business strategies
Micro-finance	Marketing and inequality: how for-benefit organizations influence social inequality
Mid-level managers	Boundary-spanning agents and relational conditions in interorganizational exchange in china
mixed method approach	Antecedents of digital piracy behaviour: a mixed method approach
MNCs in Developing Countries	Perceptual standardization gap: antecedents and consequences in a developing country context
MNEs	The rise of social media in china: rethinking western MNEs marketing strategy
Mobile social media advertising	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Model	Understanding stakeholder engagement in developed vs. growth markets
moral views	Antecedents of digital piracy behaviour: a mixed method approach
Morocco	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
Mortality salience	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
motivation	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Movies	Staggered global market-entry of hollywood movies
multi-level modeling	Trust propensity across cultures: effects of individualist and collectivist values
multidimensional customer-based brand equity	Multidimensional brand equity and asymmetric risk
Multinational corporations	Dynamic marketing capabilities of multinational corporations:resource repositioning framework
Multiple country-of-brand origins	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
music and software industry	Antecedents of digital piracy behaviour: a mixed method approach
N
national cultures	The digital and the global and where the twain shall meet
national identity	Mitigating domestic country bias in advertising claims
Nationalism	The economic cost of nationalism
Need for Cognition	The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
New Product Success	Global marketing capabilities and new product success
new store openings	The role of economic factors in international expansion: analysis of five global fashion companies
newspaper	The comprehensive effects of a digital paywall sales strategy
non-sensory product	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran)
Non-Student Sample	Is two better than one? an eyetracking approach on effects of double language labeling
normative source	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
Nostalgic products	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
O
olive oil supply chain	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
omnichannel	An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience
online consumer experience	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran)
Online engagement	Online engagement: implications of the ‘like’ button
online purchase	Differences in how leverage trust and reputation in driving online purchase intentions
online retail	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran) Differences in how leverage trust and reputation in driving online purchase intentions
online retailing	Non-availability in online shopping: interrupting the customer experience journey
online reviews	Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews
Open Innovation	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
Operations capability	When born globals grow up: the role of firm capabilities during the internationalization of born global firms
organic goods	Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda
organizational legitimacy	Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
organizational slack	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
out-of-stocks	Non-availability in online shopping: interrupting the customer experience journey
outward FDI	How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
P
P2P platform	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
PANEL DATA	Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data
panel unit-root testing	The future of private-label markets: a global convergence approach
Patent litigation	Can patent litigation help firms sustain their competitive advantages in innovation?
Pedagogy	The global classroom: supporting and enhancing 21st century student experiences
perceived customer bias	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
Perceptual Inaccuracies	Perceptual standardization gap: antecedents and consequences in a developing country context
performance	The role of economic factors in international expansion: analysis of five global fashion companies The guiding principles of international marketing doctrine Ethical international marketing strategy: its drivers and outcomes Can patent litigation help firms sustain their competitive advantages in innovation?
Platform business	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
political causes	Corporate social responsibility: from “doing” to “speaking”
Political Orientation	The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
power distance orientation	Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
Prediction	Does distance matter in the internet diffusion?
Principles	The guiding principles of international marketing doctrine
privacy	A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach
Private labels	The future of private-label markets: a global convergence approach
Proactive nostalgia	Strategizing product displays on social media via proactive nostalgia
Product Development Capabilities	How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities
product innovation	How the institutional profile shapes the collaborative innovation of exporting SMEs
programs	A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach
progress framing	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Propositions	Understanding stakeholder engagement in developed vs. growth markets
protectionism	The economic cost of nationalism
proximity	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
Public Interest	Marketing and inequality: how for-benefit organizations influence social inequality
purchase	The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
purchase behavior	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
Q
Qualitative	Rapid expansion in a transitional market: an exploratory study from china
Qualitative Research	An international perspective on key account managers relational competences: evidence from jordan
quality systems	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
R
R&D capability	When born globals grow up: the role of firm capabilities during the internationalization of born global firms
regulatory focus	Mitigating domestic country bias in advertising claims
Regulatory quality	Uncertainty and entrepreneurial decision-making in sme internationalization
Relational Competences	An international perspective on key account managers relational competences: evidence from jordan
Relational Dynamics	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
relational governance	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
relationship development	Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
Relationship Marketing	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust Exploring the nature of the b2b customer experience (cx): a cross-country approach
relationship value and switching cost dependence	Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
Religion exports	The economic cost of nationalism
reputation	Differences in how leverage trust and reputation in driving online purchase intentions
Reputational advantage	Ethical international marketing strategy: its drivers and outcomes
responsible enterprise	Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile
Responsible tourism	Responsible tourism on destination attractiveness: a community-tourists interaction perspective
retail	Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity The role of economic factors in international expansion: analysis of five global fashion companies
retailer-owned brands	Sustainability labelling for retailer-owned brands versus global brands
Retention Strategies Scale	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
Return behavior	Return policies: how consumers perceive them and its effects on returns
Return policies	Return policies: how consumers perceive them and its effects on returns
S
S-D logic	Understanding stakeholder engagement in developed vs. growth markets
Sales	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
salient	A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach
sanctions fear theory	Antecedents of digital piracy behaviour: a mixed method approach
Satellite Data	Marketing and inequality: how for-benefit organizations influence social inequality
Satisfaction	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
Scale Development	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
scent marketing	Taking (odor) notes: when are consumers increasing their risk-taking behavior?
self-construal	Products as consumption companions: how culture influences consumer responses to anthropomorphic products
self-disclosure	Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
self-esteem	The impact of mature women in advertising: a german-french comparison among young female consumers
Self-Perception	Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK
self-product congruity attitude	The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
senior models	The impact of mature women in advertising: a german-french comparison among young female consumers
Sense of community theory	Online engagement: implications of the ‘like’ button
sensory cues	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran)
sensory marketing	Taking (odor) notes: when are consumers increasing their risk-taking behavior?
sensory product	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran)
Sentiments	The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
Service business	Consumer research in india and japan: examples from food chain industry
Service Ethnocentrism	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Service Fairness	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
service network	Business-to-business value co-creation: triadic constellation process and outcome
Service Quality	A study of theme park service quality in an arab emerging country context Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Services	Inbound internationalization for small service firms
Sharing Economy	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
Shopping intention	Online engagement: implications of the ‘like’ button
Signaling Theory	Is two better than one? an eyetracking approach on effects of double language labeling The impact of global-local cobrand announcement source on consumer evaluations
Signalling Theory	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
Skill	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra
Slow internationalizer	Internationalization and crowdfunding: a multiple case study
Small- and Medium-Sized Enterprises (SMEs)	Perceived export performance: the invisible part of the iceberg
SME	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study
social causes	Corporate social responsibility: from “doing” to “speaking”
Social content marketing strategy	Global customer engagement via social content marketing strategies: toward a conceptual model
Social Identity	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
social identity threat	Domestic brand transgressions: how, when, and why home country bias backfires
social influences	Antecedents of digital piracy behaviour: a mixed method approach
Social media	Strategizing product displays on social media via proactive nostalgia Global customer engagement via social content marketing strategies: toward a conceptual model Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation Online evaluations of luxury services: a cross-cultural perspective The rise of social media in china: rethinking western MNEs marketing strategy
Social media engagement	Social media engagement in international cruise travel
social norms	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
social responsibility	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering Sustainability labelling for retailer-owned brands versus global brands
Spatial Dynamic Panel Data Model	Does distance matter in the internet diffusion?
specialization	The value of exploratory and exploitative R&D in different industry contexts
Sports Marketing	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
Stakeholder engagement	Understanding stakeholder engagement in developed vs. growth markets
Stakeholder theory	A meta-analysis of the drivers and outcomes of international sustainability business strategies
States of India	Marketing and inequality: how for-benefit organizations influence social inequality
Status consumption	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
stereotype content model	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
stereotypes	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
Store characteristics	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Strategic international entry	Strategic international entry and culturally motivated pricing
strategy	Entrepreneurial cross-border brand management – an integrative perspective
Structure-Conduct-Performance Paradigm	Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences
student resilience	The global classroom: supporting and enhancing 21st century student experiences
Subjective age	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
substitution costs	Non-availability in online shopping: interrupting the customer experience journey
Survey questionnaires	Evasive answer bias in surveys: assessing patterns and reasons across countries
sustainability	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering Responsible tourism on destination attractiveness: a community-tourists interaction perspective
sustainability labelling	Sustainability labelling for retailer-owned brands versus global brands
sustainable business	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
Sustainable strategy	A meta-analysis of the drivers and outcomes of international sustainability business strategies
synthetic control	The comprehensive effects of a digital paywall sales strategy
systematic risk	Multidimensional brand equity and asymmetric risk
T
teaching and learning	The global classroom: supporting and enhancing 21st century student experiences
technology	Can patent litigation help firms sustain their competitive advantages in innovation?
the over-fifty market	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
Theme parks	A study of theme park service quality in an arab emerging country context
Theory of news value	When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
Theory of Planned Behavior	Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda
threats	A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach
TMT commitment	Rapid expansion in a transitional market: an exploratory study from china
Tobin’s q	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
tourism	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
tourism services	Online evaluations of luxury services: a cross-cultural perspective
tourists behaviour	Responsible tourism on destination attractiveness: a community-tourists interaction perspective
trade war	The economic cost of nationalism
Training	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra
transaction costs	Non-availability in online shopping: interrupting the customer experience journey
transformation expectations	Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries
triad	Business-to-business value co-creation: triadic constellation process and outcome
TripAdvisor	Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews
trust	Differences in how leverage trust and reputation in driving online purchase intentions The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil Trust propensity across cultures: effects of individualist and collectivist values Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
Trust incongruence	Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?
Trust Transference	Examining the consume intention on the celebrity entrepreneur from a trust transference perspective
U
U.S. and Japan	The cross-cultural generalizability of a general factor of brand personality
UK	Inbound internationalization for small service firms
United Arab Emirates	Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior
United Arab Emirates (UAE)	A study of theme park service quality in an arab emerging country context
upside gains	Multidimensional brand equity and asymmetric risk
Urban middle-class consumers	Consumer research in india and japan: examples from food chain industry
User Generated Reviews	Online evaluations of luxury services: a cross-cultural perspective
V
value co-creation	Business-to-business value co-creation: triadic constellation process and outcome
W
WeChat local moments promotional advertising	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Word-of-mouth	Online engagement: implications of the ‘like’ button
Y
young audience	The impact of mature women in advertising: a german-french comparison among young female consumers

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