AMA GLOBAL SIG 2020: 2020 AMA GLOBAL SIG CONFERENCE SICILY
TALK KEYWORD INDEX

This page contains an index consisting of author-provided keywords.

A
Abnormal Stock Return
accommodation
acquirer
acquisition performance
active learning
Advertising efficacy
Advertising symbols
Airbnb
Airline services industry
ambidexterity
anthropomorphism
asymmetries in risk
attractiveness
Attrition Management
authenticity
availability
B
B-Corps
B2B
B2B relationships
Banking industry
Bibliometrics
big data
Biotechnology
blockchain
Born global
Born global firms
Boundary spanning
Brand attitude
Brand Community
brand credibility
Brand Engagement
brand equity
brand forgiveness
brand globalness
brand identification
brand localness
Brand management
brand personality
Brand Relationships
Brand Stereotype
brand transgressions
Brand-extension strategies
Business network stability
business-to-business service
C
Celebrity endorsement
Celebrity Entrepreneur
CHAID
Chile
China
Chronological age
Clarity
classroom diversity
climate change beliefs
Cobranding Announcement
cognitive age
collaborative innovation
collectivism
Commitment
communication
conflict
construal level
construal level theory
consumer
consumer affinity
consumer animosity
consumer behavior
consumer behaviour
Consumer Culture Positioning
Consumer culture positioning strategies
consumer engagement
consumer ethics
Consumer Ethnocentrism
consumer intentions
consumer purchase intention
Consumers xenocentrism
consumption
Content marketing
Control-based strategy
COO
COO-related effects
corporate discourse
Corporate social irresponsibility
corporate social responsibility
cosmopolitanism
Country image
country of origin
country-of-origin
cross-border
cross-cultural
Cross-cultural comparison
cross-cultural consumer behaviour
cross-cultural interaction
cross-cultural research
cross-culture
cross-nation
Cross-national differences
crowdfund
Crowdfunding
Crowdsourcing
Cruise lines
CSR
CSR support
Cultural cluster
Cultural dimensions
cultural values
culturally motivated pricing
Culture
Customer Delight
Customer engagement
Customer Engagement Value
customer experience
customer interaction
customer journey
Customer Relationship capabilities
Customer satisfaction
customer value
D
Data mining
decisionmaking
destination
Diaspora marketing
Differentiation
digital education
digital infrastructure
digital paywall
Digital piracy behaviour
digitalization
Distrust
diversification
domestic country bias
domestic/foreign brands
downside losses
dual-attitudes
Dynamic capability
E
e-commerce
e-WOM
economic factors
Education
Efficacy
Elderly
emerging economy
Emerging market
Emerging Markets
emerging research trend in marketing
enablers
Entrepreneurial firm
entrepreneurship
environmental psychology
environmentalism
enviropreneurial orientation
ethical branding advantage
ethical marketing
ethical product strategy
Ethics
ethnic product typicality
Ethnocentrism
Evasive answer bias
Event Study
Expansion Pace
Experiential products
experiment
Experimental Research
experiments
exploitation
exploration
Export assistance
export barriers
Export customer relationships
export performance
export product strategy
exporting
exporting SMEs
Eyetracking
F
Facebook
Facebook brand communities
fair trade
FAIRSERVE
Fashion consciousness
fashion specialty retail
fast-moving consumer goods
Firm growth
FIRM INTERNALIZATION
Firm-specific advantage
Food and Beverages
Food chain
For-benefit organisations
foreign backers
FOREIGN DIRECT INVESTMENT
Foreign exit
foreign product purchase
Foreign sounding brand names
Foreign Subsidiary
foreign versus domestic markets
France/Germany
franchising
Fuzzy expert system
G
Gender
general factor of personality
global brand management
global brands
Global Consumer Culture
Global Consumer Research
Global Contingencies
global identity
global innovation
Global marketing
Global Marketing Capabilities
global marketing research
global media industry
global retail brand
global sales strategy
globalization
grafting
gravity models
GROSS FIXED CAPITAL FORMATION
growth mindset
H
happiness
health care
Health Care Marketing
Heterogeneity
hierarchical loyalty programs
I
Inbound internationalization
India
individualism
industry orientation
innovation
Innovation capability
innovation collaboration
Innovation Diffusion
institutional environment
institutional theory
International advertising
international entrepreneurial orientation
international expansion
international joint ventures
international market knowledge
International market selection
international marketing
International marketing strategy
international markets
international performance
international retailing
international services
Internationalization
internationalization barriers
internationalization intention
internet penetration
Interorganizational exchange
Interpersonal trust
Interpersonal trust development
Interrupted time-series analysis
Item nonresponse
J
Japan
Jordan
K
Key Account Management
Key Account Manager
Knowledge acquisition
Knowledge appropriability mechanisms
Knowledgeability
L
lack of money
Language Labeling
Language proficiency
Late starter
Learning by Doing
life satisfaction
liking
local brands
Local Consumer Culture
local firm
loyalty
Loyalty Programs
Luxury
luxury brands
Luxury Goods
luxury services
M
Managerial Decision Making
managerial perception
Market entry
market orientation
Market Sensing
market turbulence
marketing
Marketing capability
Marketing Doctrine
Marketing Mix Standardization
marketing strategy
Material products
mathematical model
measurement invariance
medical tourism
membership maintenance
membership upgrading
Meta-Analysis
Micro-finance
Mid-level managers
mixed method approach
MNCs in Developing Countries
MNEs
Mobile social media advertising
Model
moral views
Morocco
Mortality salience
motivation
Movies
multi-level modeling
multidimensional customer-based brand equity
Multinational corporations
Multiple country-of-brand origins
music and software industry
N
national cultures
national identity
Nationalism
Need for Cognition
New Product Success
new store openings
newspaper
non-sensory product
Non-Student Sample
normative source
Nostalgic products
O
olive oil supply chain
omnichannel
online consumer experience
Online engagement
online purchase
online retail
online retailing
online reviews
Open Innovation
Operations capability
organic goods
organizational legitimacy
organizational slack
out-of-stocks
outward FDI
P
P2P platform
PANEL DATA
panel unit-root testing
Patent litigation
Pedagogy
perceived customer bias
Perceptual Inaccuracies
performance
Platform business
political causes
Political Orientation
power distance orientation
Prediction
Principles
privacy
Private labels
Proactive nostalgia
Product Development Capabilities
product innovation
programs
progress framing
Propositions
protectionism
proximity
Public Interest
purchase
purchase behavior
Q
Qualitative
Qualitative Research
quality systems
R
R&D capability
regulatory focus
Regulatory quality
Relational Competences
Relational Dynamics
relational governance
relationship development
Relationship Marketing
relationship value and switching cost dependence
Religion exports
reputation
Reputational advantage
responsible enterprise
Responsible tourism
retail
retailer-owned brands
Retention Strategies Scale
Return behavior
Return policies
S
S-D logic
Sales
salient
sanctions fear theory
Satellite Data
Satisfaction
Scale Development
scent marketing
self-construal
self-disclosure
self-esteem
Self-Perception
self-product congruity attitude
senior models
Sense of community theory
sensory cues
sensory marketing
sensory product
Sentiments
Service business
Service Ethnocentrism
Service Fairness
service network
Service Quality
Services
Sharing Economy
Shopping intention
Signaling Theory
Signalling Theory
Skill
Slow internationalizer
Small- and Medium-Sized Enterprises (SMEs)
SME
social causes
Social content marketing strategy
Social Identity
social identity threat
social influences
Social media
Social media engagement
social norms
social responsibility
Spatial Dynamic Panel Data Model
specialization
Sports Marketing
Stakeholder engagement
Stakeholder theory
States of India
Status consumption
stereotype content model
stereotypes
Store characteristics
Strategic international entry
strategy
Structure-Conduct-Performance Paradigm
student resilience
Subjective age
substitution costs
Survey questionnaires
sustainability
sustainability labelling
sustainable business
Sustainable strategy
synthetic control
systematic risk
T
teaching and learning
technology
the over-fifty market
Theme parks
Theory of news value
Theory of Planned Behavior
threats
TMT commitment
Tobin’s q
tourism
tourism services
tourists behaviour
trade war
Training
transaction costs
transformation expectations
triad
TripAdvisor
trust
Trust incongruence
Trust Transference
U
U.S. and Japan
UK
United Arab Emirates
United Arab Emirates (UAE)
upside gains
Urban middle-class consumers
User Generated Reviews
V
value co-creation
W
WeChat local moments promotional advertising
Word-of-mouth
Y
young audience