AMA GLOBAL SIG 2020: 2020 AMA GLOBAL SIG CONFERENCE SICILY

A
Abdulla Lari, Lamya	A study of theme park service quality in an arab emerging country context
Abeddaa, Soufiane	Systematic international market selection – a fuzzy expert system
Akarsu, Tugra	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran)
Akutsu, Satoshi	The cross-cultural generalizability of a general factor of brand personality
Alhusan, Faten Baddar	An international perspective on key account managers relational competences: evidence from jordan
Aliyev, Murod	Can patent litigation help firms sustain their competitive advantages in innovation?
Alkhudari, Rami	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
Alon, Ilan	A cross-country study of behavioral intentions of McDonalds consumers
Ang, Dionysius	Return policies: how consumers perceive them and its effects on returns
Angelidou, Sofia	Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
Anlamlier, Eda	Strategizing product displays on social media via proactive nostalgia
Asif, Esra	We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs
Asseraf, Yoel	The guiding principles of international marketing doctrine
Astvansh, Vivek	Staggered global market-entry of hollywood movies
Athwal, Navdeep	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
Aykol, Bilge	Ethical international marketing strategy: its drivers and outcomes
B
B Unnithan, Anandakuttan	Responsible tourism on destination attractiveness: a community-tourists interaction perspective
Bacouel-Jentjens, Sabine	The impact of mature women in advertising: a german-french comparison among young female consumers
Baddar Alhussan, Fawaz	Business-to-business value co-creation: triadic constellation process and outcome An international perspective on key account managers relational competences: evidence from jordan
Bai, Wensong	Uncertainty and entrepreneurial decision-making in sme internationalization
Balabanis, George	Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality
Balci, Gokcay	Social media engagement in international cruise travel
Bamiatzi, Vasiliki	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
Banerjee, Sourindra	Marketing and inequality: how for-benefit organizations influence social inequality
Barabucci, Claudia	Internationalization and crowdfunding: a multiple case study
Bartsch, Fabian	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways
Baskentli, Sara	Products as consumption companions: how culture influences consumer responses to anthropomorphic products
Bauer, Carlos	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
Beard, Carol	Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity
Bemmaor, Albert	Does distance matter in the internet diffusion?
Bianchi, Constanza	Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile Inbound internationalization for small service firms
Biraglia, Alessandro	Emerging trends in global marketing and cross-cultural consumer research
Bosangit, Carmela	Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK
Bourcier-Béquaert, Bénédicte	The impact of mature women in advertising: a german-french comparison among young female consumers
Bourdin, David	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
Bozos, Konstantinos	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
Brusset, Xavier	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
Byng, Tony	The global classroom: supporting and enhancing 21st century student experiences
C
Cao, Zixia	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
Carrigan, Marylyn	Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
Cavusgil, Tamer	Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
Chalvatzis, Konstantinos	A meta-analysis of the drivers and outcomes of international sustainability business strategies
Chan, Sally	The global classroom: supporting and enhancing 21st century student experiences
Chang, Chin-Wen	Examining the consume intention on the celebrity entrepreneur from a trust transference perspective
Chang, Sheng-Hsiung	Examining the consume intention on the celebrity entrepreneur from a trust transference perspective
Chatzopoulou, Elena	Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews Taking (odor) notes: when are consumers increasing their risk-taking behavior?
Chatzopoulou, Evangelia	The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
Chen, Jieke	When born globals grow up: the role of firm capabilities during the internationalization of born global firms
Christodoulides, Paul	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
Christofi, Anna-Maria	Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda
Christofi, Anna-Maria	Antecedents of digital piracy behaviour: a mixed method approach
Chrysochou, Polymeros	Taking (odor) notes: when are consumers increasing their risk-taking behavior?
Chung, Doug	The comprehensive effects of a digital paywall sales strategy
Corsten, Daniel	Non-availability in online shopping: interrupting the customer experience journey
Coudounaris, Dafnis	Antecedents of digital piracy behaviour: a mixed method approach
Crosno, Jody	Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
Cui, Annie	Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
Cuypers, Ilya	The economic cost of nationalism
D
Davvetas, Vasileios	Domestic brand transgressions: how, when, and why home country bias backfires Return policies: how consumers perceive them and its effects on returns
Dekimpe, Marnik	The future of private-label markets: a global convergence approach
Deshpande, Ketan	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra
Devenin, Veronica	Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile
Di Pietro, Laura	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
Diamantopoulos, Adamantios	Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior
Dogan, Volkan	Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust
Dow, Douglas	The economic cost of nationalism
E
Eduardsen, Jonas	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
Erickson, Gary	Multidimensional brand equity and asymmetric risk
Ertug, Gokhan	The economic cost of nationalism
Eteokleous, Pantelitsa	Ethical international marketing strategy: its drivers and outcomes
Eteokleous, Pantelitsa	Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda
F
Faroque, Anisur	Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?
Feng, Hui	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
Feng, Zhiteng	A meta-analysis of the drivers and outcomes of international sustainability business strategies
Fischer, Marc	When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
Fischer, Peter Mathias	Mitigating domestic country bias in advertising claims
Fletcher-Chen, Chavi	Business-to-business value co-creation: triadic constellation process and outcome
Floh, Arne	Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
Ford, Daniel	The rise of social media in china: rethinking western MNEs marketing strategy
Foroudi, Pantea	SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and iran)
Fortezza, Fulvio	Internationalization and crowdfunding: a multiple case study
Francioni, Barbara	Internationalization and crowdfunding: a multiple case study Uncertainty and entrepreneurial decision-making in sme internationalization
Franke, George	Trust propensity across cultures: effects of individualist and collectivist values
G
Gielens, Katrijn	The future of private-label markets: a global convergence approach
Gilboa, Shaked	Local experiences of global brand- the customer experience of IKEA in israel
Gillani, Alvina	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
Glavee-Geo, Richard	Systematic international market selection – a fuzzy expert system
Gnizy, Itzhak	The guiding principles of international marketing doctrine
Golmohammadi, Alireza	Staggered global market-entry of hollywood movies
Gračner, Maria	Should firms have simple or multiple strategies?
Gregory, Gary	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Griffith, David	Global marketing capabilities and new product success
Grimstad, Siv Marina	Systematic international market selection – a fuzzy expert system
Gripsrud, Geir	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
Gruen, Tom	Non-availability in online shopping: interrupting the customer experience journey
Guglielmetti Mugion, Roberta	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
Güzel, Müge	Perceptual standardization gap: antecedents and consequences in a developing country context
H
Ha, Catherine	Multidimensional brand equity and asymmetric risk
Hadi, Rhonda	Products as consumption companions: how culture influences consumer responses to anthropomorphic products
Hadiprawoto, Triana	An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience
Halkias, Georgios	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework A cross-country, cross-category investigation of consumer culture positioning in advertising
He, Xinming	How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Heix, Sabrina	Is two better than one? an eyetracking approach on effects of double language labeling
Henríquez Parodi, Massiel Carolina	A cross-country study of behavioral intentions of McDonalds consumers
Hofacker, Charles	The digital and the global and where the twain shall meet
Hofer, Katharina Maria	Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
Hollebeek, Linda	Understanding stakeholder engagement in developed vs. growth markets
Holzmueller, Hartmut	Is two better than one? an eyetracking approach on effects of double language labeling
Huang, Ying	Boundary-spanning agents and relational conditions in interorganizational exchange in china
Hultman, Magnus	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
I
Ioannidis, Alexis	A meta-analysis of the drivers and outcomes of international sustainability business strategies
Isabel Torres Zapata,	Chilean biotechnology firms: a case of internationalisation process
Iveson, Abbie	Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
Iyanna, Shilpa	Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK A study of theme park service quality in an arab emerging country context
J
Jabeen, Fauzia	Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior A study of theme park service quality in an arab emerging country context
Jiang, Joy Ruihua	Rapid expansion in a transitional market: an exploratory study from china
Johanson, Martin	Uncertainty and entrepreneurial decision-making in sme internationalization Knowledge acquisition: cases of knowledge grafting in the foreign market
K
Kadile, Vita	Emerging trends in global marketing and cross-cultural consumer research
Kafouros, Mario	Can patent litigation help firms sustain their competitive advantages in innovation?
Kantaruk Pierre, Oksana	How the institutional profile shapes the collaborative innovation of exporting SMEs
Kao, Pao	Knowledge acquisition: cases of knowledge grafting in the foreign market
Karlsson, Stefan	Differences in how leverage trust and reputation in driving online purchase intentions
Karpova, Elena	The role of economic factors in international expansion: analysis of five global fashion companies
Kaur, Harpreet	The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
Kesidou, Effie	The value of exploratory and exploitative R&D in different industry contexts
Kim, Ho	The comprehensive effects of a digital paywall sales strategy
Klaus, Philipp	Exploring the nature of the b2b customer experience (cx): a cross-country approach
Klein, Andreas	The impact of mature women in advertising: a german-french comparison among young female consumers
Koenig-Lewis, Nicole	Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK
Koku, Paul	Corporate social responsibility: from “doing” to “speaking”
Korfiatis, Nikolaos	Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda
Krammer, Sorin	Can patent litigation help firms sustain their competitive advantages in innovation?
Kuivalainen, Olli	The rise of social media in china: rethinking western MNEs marketing strategy Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?
Kuppelwieser, Volker	Exploring the nature of the b2b customer experience (cx): a cross-country approach
Kutaula, Smirti	Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
Kyriakou, Marina	The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
König, Tatjana	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
L
Lanseng, Even	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
Larimo, Jorma	Global customer engagement via social content marketing strategies: toward a conceptual model
Larsen, William V.	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
Lee, Leonard	Products as consumption companions: how culture influences consumer responses to anthropomorphic products
Leonidou, Constantinos N.	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
Leonidou, Leonidas C.	Ethical international marketing strategy: its drivers and outcomes Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration A meta-analysis of the drivers and outcomes of international sustainability business strategies Drivers and outcomes of consumer intentions to buy organic goods: meta-analysis and future agenda Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
Li, Fang Fang	Global customer engagement via social content marketing strategies: toward a conceptual model
Li, Min	How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities
Li, Rebecca Yu	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Linzmajer, Marc	The digital and the global and where the twain shall meet
Liu, Yeyi	Return policies: how consumers perceive them and its effects on returns
Liu, Yi	Boundary-spanning agents and relational conditions in interorganizational exchange in china
Liu, Yuerong	Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
Lu, Tony	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Luger, Michaela	Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
Lundberg, Helene	Knowledge acquisition: cases of knowledge grafting in the foreign market
Luo, Yadong	Boundary-spanning agents and relational conditions in interorganizational exchange in china
M
M, Geetha	Responsible tourism on destination attractiveness: a community-tourists interaction perspective
Magnusson, Peter	Trust propensity across cultures: effects of individualist and collectivist values
Mandler, Timo	How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways When born globals grow up: the role of firm capabilities during the internationalization of born global firms
Marinova, Svetla	Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
Mason, Michela Cesarina	A cross-country study of behavioral intentions of McDonalds consumers
Mavroudi, Eva	The value of exploratory and exploitative R&D in different industry contexts
Mehrajunnisa, Mehrajunnisa	Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior
Messner, Wolfgang	Evasive answer bias in surveys: assessing patterns and reasons across countries The impact of language proficiency on service satisfaction
Micevski, Milena	A cross-country, cross-category investigation of consumer culture positioning in advertising
Michaelidou, Nina	A cross-country, cross-category investigation of consumer culture positioning in advertising The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
Milivojevic, Dragana	Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior
Mills, Mark	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
Milne, George	The digital and the global and where the twain shall meet
Mitkidis, Panagiotis	Taking (odor) notes: when are consumers increasing their risk-taking behavior?
Mogaji, Emmanuel	Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences
Mogos Descotes, Raluca	How the institutional profile shapes the collaborative innovation of exporting SMEs
Moncef, Btissam	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
Mukherjee, Anirban	The future of private-label markets: a global convergence approach
N
Nagashima, Naoki	Consumer research in india and japan: examples from food chain industry
Nagashima, Yoshie	Consumer research in india and japan: examples from food chain industry
Naseraldin, Hussein	Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
Neeb, Melanie	The impact of mature women in advertising: a german-french comparison among young female consumers
Nervino, Esterina	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
Nes, Erik B.	Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude
Nguyen, Thao	Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries
Nwoba, Arinze Christian	Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences
O
Oghazi, Pejvak	Differences in how leverage trust and reputation in driving online purchase intentions Barriers and remedies for SME internationalization in emerging markets: evidence from thai entrepreneurs
Oikonomidou, Maria	Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
Oliveira, Luis	Uncertainty and entrepreneurial decision-making in sme internationalization
Osmanoglu, Onur	The impact of global-local cobrand announcement source on consumer evaluations
Ou, Yi-Chun	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Oue, Shingo	The cross-cultural generalizability of a general factor of brand personality
P
Palihawadana, Dayananda	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
Palombo, Paulo	Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel data
Palomino-Tamayo, Walter Martin	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
Pandelaere, Mario	Mitigating domestic country bias in advertising claims
Pandza, Krsto	The value of exploratory and exploitative R&D in different industry contexts
Papadopoulou, Christina	We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs
Paparoidamis, Nicholas G.	Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
Partouche-Sebban, Judith	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
Pasca, Maria Giovina	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
Paul, Justin	The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
Pehrsson, Anders	Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and mandate
Peng, Yi	Trust propensity across cultures: effects of individualist and collectivist values
Peng, Yi	The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
Petrescu, Maria	Corporate social responsibility: from “doing” to “speaking”
Pfeffer, Elisabeth	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Piteli, Eleni Eleanna Nemesis	Entrepreneurial cross-border brand management – an integrative perspective
Pitelis, Christos	Entrepreneurial cross-border brand management – an integrative perspective
Podmetina, Daria	Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study
Prabhu, Jaideep	Marketing and inequality: how for-benefit organizations influence social inequality
Pratikakis, Polyvios	Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
Q
Qu, Xi	Does distance matter in the internet diffusion?
R
Rad, Fakhreddin	Differences in how leverage trust and reputation in driving online purchase intentions
Rajavi, Koushyar	Staggered global market-entry of hollywood movies
Rakotoarisoa, Mamitiana Jenny	Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
Rana, Aditi	Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance.
Randrianasolo, Arilova	Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
Ratajczak-Mrozek, Milena	Uncertainty and entrepreneurial decision-making in sme internationalization
Regalado, Otto	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
Renzi, Maria Francesca	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
Reyes, Valentina	Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in chile
Rezaee Vessal, Saeedeh	Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective age
Roohanifar, Moe	The rise of social media in china: rethinking western MNEs marketing strategy
Rygh, Asmund	The rise of social media in china: rethinking western MNEs marketing strategy
S
S, Sreejesh	Responsible tourism on destination attractiveness: a community-tourists interaction perspective The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
Sadeghi, Arash	Perceived export performance: the invisible part of the iceberg
Sainam, Preethika	Strategic international entry and culturally motivated pricing
Saksanian, Christina	Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan diaspora
Salnikova, Ekaterina	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
Saridakis, Charalampos	An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience Return policies: how consumers perceive them and its effects on returns Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
Savelli, Elisabetta	Internationalization and crowdfunding: a multiple case study
Scheer, Lisa K.	Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust
Seger-Guttmann, Tali	Local experiences of global brand- the customer experience of IKEA in israel
Sezen, Burcu	Perceptual standardization gap: antecedents and consequences in a developing country context
Sharpe, Stacey	Sustainability labelling for retailer-owned brands versus global brands
Sheorey, Dr. Pratima	A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra
Shin, Jiyoung	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Shoham, Aviv	The guiding principles of international marketing doctrine
Siamagka, Nikoletta-Theofania	The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
Simion, Alina	Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western countries
Slaton, Kelcie	The role of economic factors in international expansion: analysis of five global fashion companies
Smirnova, Maria	Interplay of innovation, internationalization and marketing capabilities in european SMEs: insights from a qualitative study
Song, Reo	The comprehensive effects of a digital paywall sales strategy Multidimensional brand equity and asymmetric risk
Sousa, Carlos M.P.	How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision? Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Stathopoulou, Anastasia	A cross cultural comparison of the incidence, antecedent and consequences of salient privacy threats posed by loyalty programs: a protection motivation theory approach
Sternquist, Brenda	Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity
Strizhakova, Yuliya	The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
Stäbler, Samuel	When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
Surucu Balci, Ebru	Social media engagement in international cruise travel
Suzuki, Satoko	The cross-cultural generalizability of a general factor of brand personality
T
Tan, Qun	How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
Testa, Danielle S.	The role of economic factors in international expansion: analysis of five global fashion companies
Thelen, Shawn	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Theotokis, Aris	Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience
Tofighi, Maryam	Sustainability labelling for retailer-owned brands versus global brands
Toni, Martina	Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and china
Townsend, Janell	Rapid expansion in a transitional market: an exploratory study from china
Tran, Thi Thanh Huong - Jenny	Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
Travers, Nicolas	Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews
Triki, Dora	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
Tseng, Ting-Hsiang	An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality
Tsiotsou, Rodoula	Exploring the nature of the b2b customer experience (cx): a cross-country approach Online evaluations of luxury services: a cross-cultural perspective
Tsogas, Markos	The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
Tuli, Kapil	The future of private-label markets: a global convergence approach
U
Ulqinaku, Aulona	Domestic brand transgressions: how, when, and why home country bias backfires
Ulu, Sevincgul	Strategizing product displays on social media via proactive nostalgia
Usui, Tetsuya	Dynamic marketing capabilities of multinational corporations:resource repositioning framework
V
van Heerden, Danita	Online engagement: implications of the ‘like’ button
Vassallo, Jarrod	Marketing and inequality: how for-benefit organizations influence social inequality
Vida, Irena	How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in morocco
Vocino, Andrea	The digital and the global and where the twain shall meet
W
Walliser, Bjorn	How the institutional profile shapes the collaborative innovation of exporting SMEs
Walsh, Gianfranco	The digital and the global and where the twain shall meet
Wang, Lei	Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?
Wells, Victoria	A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
Westjohn, Stanford	Trust propensity across cultures: effects of individualist and collectivist values
Wiese, Melanie	Online engagement: implications of the ‘like’ button
Wiles, Michael	Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
Y
Yalcinkaya, Goksel	Global marketing capabilities and new product success
Yan, Karena Ji	Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Yang, Morgan X.	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Yang, Pianpian	Boundary-spanning agents and relational conditions in interorganizational exchange in china
Yaprak, Attila	The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
Yeon, Su Jin	Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Yonni Cuero Acosta,	Chilean biotechnology firms: a case of internationalisation process
Yoo, Boonghee	Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
Yu, Irina Y.	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Z
Zeng, Kevin J.	Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Zeugner-Roth, Katharina	Mitigating domestic country bias in advertising claims
Zhang, Chun	Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?
Zhang, Sha	Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Zheng, Li	Does distance matter in the internet diffusion?
Zhu, Xia	Business-to-business value co-creation: triadic constellation process and outcome
Zympeloudi, Despoina	Taking (odor) notes: when are consumers increasing their risk-taking behavior?
Ö
Özsomer, Ayşegül	Perceptual standardization gap: antecedents and consequences in a developing country context The impact of global-local cobrand announcement source on consumer evaluations

Disclaimer | Powered by EasyChair Smart Program