Program for Wednesday, May 20th: Talk View

PROGRAM FOR WEDNESDAY, MAY 20TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

08:30-08:48

Internationalization and crowdfunding: a multiple case study

Barbara Francioni, Elisabetta Savelli, Fulvio Fortezza, Claudia Barabucci

08:48-09:06

Dynamic marketing capabilities of multinational corporations:resource repositioning framework

Tetsuya Usui

09:06-09:24

Should firms have simple or multiple strategies?

Maria Gračner

09:24-09:42

Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers and

Anders Pehrsson

09:42-10:00

Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover

Konstantinos Bozos, Vasiliki Bamiatzi, Tamer Cavusgil

08:30-08:48

Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight

Thao Nguyen, George Balabanis

08:48-09:06

Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior

Adamantios Diamantopoulos, Dragana Milivojevic

09:06-09:24

We don’t have a planet B: cross cultural perspective of mindset effects on future climate beliefs

Christina Papadopoulou, Esra Asif

09:24-09:42

Domestic brand transgressions: how, when, and why home country bias backfires

Aulona Ulqinaku, Vasileios Davvetas

09:42-10:00

Support for corporate social responsibility among generation y consumers - a cross-cultural

Katharina Maria Hofer, Michaela Luger, Arne Floh

08:30-08:48

Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in

Constanza Bianchi, Veronica Devenin, Valentina Reyes

08:48-09:06

A discourse analysis of sustainable luxury environmental reporting for LVMH and kering

Navdeep Athwal, Esterina Nervino, Victoria Wells, Marylyn Carrigan

09:06-09:24

Ethical international marketing strategy: its drivers and outcomes

Leonidas C. Leonidou, Bilge Aykol, Pantelitsa Eteokleous

09:24-09:42

Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study

Smirti Kutaula, Alvina Gillani, Leonidas C Leonidou

09:42-10:00

Responsible tourism on destination attractiveness: a community-tourists interaction perspective

Sreejesh S, Anandakuttan B Unnithan, Geetha M

10:30-12:00 Session 7

13:15-13:33

An extended abstract - the impacts of consumer animosity on attitudes: more insights from a perspective of product

Ting-Hsiang Tseng, George Balabanis

13:33-13:51

The impact of global-local cobrand announcement source on consumer evaluations

Onur Osmanoglu, Aysegul Ozsomer

13:51-14:09

The impact of cultural identity and social norms on consumer response to sustainable practices of local

Ekaterina Salnikova, Yuliya Strizhakova

14:09-14:27

The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended

David Bourdin, Georgios Halkias, Attila Yaprak

14:27-14:45

The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation

Nina Michaelidou, Nikoletta-Theofania Siamagka

13:15-13:33

The future of private-label markets: a global convergence approach

Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil Tuli

13:33-13:51

Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet

Jonas Eduardsen, Leonidas Leonidou, Svetla Marinova, Paul Christodoulides

13:51-14:09

Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy

Elisabeth Pfeffer, Jiyoung Shin, Su Jin Yeon

14:09-14:27

An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on

Triana Hadiprawoto, Charalampos Saridakis, Aristeidis Theotokis

14:27-14:45

Online engagement: implications of the ‘like’ button

Danita van Heerden, Melanie Wiese

13:15-13:33

Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and

Volkan Dogan, Lisa K. Scheer

13:33-13:51

Differences in how leverage trust and reputation in driving online purchase intentions

Pejvak Oghazi, Stefan Karlsson, Fakhreddin Rad

13:51-14:09

An international perspective on key account managers relational competences: evidence from jordan

Fawaz Baddar Alhussan, Faten Baddar Alhusan

14:09-14:27

How can export firms realize the value from their customer relationships capabilities – the roles of product development

Min Li, Xinming He, Carlos M.P. Sousa

14:27-14:45

How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in

Dora Triki, Btissam Moncef, Irena Vida

14:45-16:15 Session 9

16:45-17:03

Mortality salience motivates status consumption among elderly: the moderating effect of chronological age and subjective

Saeedeh Rezaee Vessal, Judith Partouche-Sebban

17:03-17:21

The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign

Sreejesh S, Justin Paul

17:21-17:39

When born globals grow up: the role of firm capabilities during the internationalization of born global

Jieke Chen, Timo Mandler

17:39-17:57

The cross-cultural generalizability of a general factor of brand personality

Satoko Suzuki, Shingo Oue, Satoshi Akutsu

16:45-17:03

Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export

Aditi Rana, Constantinos N. Leonidou, Leonidas Leonidou, Dayananda Palihawadana

17:03-17:21

Non-availability in online shopping: interrupting the customer experience journey

Tom Gruen, Daniel Corsten

17:21-17:39

Examining the consume intention on the celebrity entrepreneur from a trust transference perspective

Chin-Wen Chang, Sheng-Hsiung Chang

17:39-17:57

Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born

Gary Gregory, Shawn Thelen, Tony Lu, Boonghee Yoo

16:45-17:03

Emerging trends in global marketing and cross-cultural consumer research

Vita Kadile, Alessandro Biraglia

18:00

Rapid expansion in a transitional market: an exploratory study from china

Joy Ruihua Jiang, Janell Townsend

18:00

The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory

Harpreet Kaur

18:00

SENSE IT and TRUST WHAT I SAY: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, india, turkey, and

Pantea Foroudi, Tugra Akarsu

18:00

Boundary-spanning agents and relational conditions in interorganizational exchange in china

Ying Huang, Yi Liu, Pianpian Yang, Yadong Luo

18:00

Strategizing product displays on social media via proactive nostalgia

Eda Anlamlier, Sevincgul Ulu

18:00

Antecedents of digital piracy behaviour: a mixed method approach

Dafnis Coudounaris, Anna-Maria Christofi

18:00

Taking (odor) notes: when are consumers increasing their risk-taking behavior?

E. Chatzopoulou, P. Chrysochou, D. Zympeloudi, P. Mitkidis

18:00

Entrepreneurial cross-border brand management – an integrative perspective

Eleni Eleanna Nemesis Piteli, Christos Pitelis

18:00

A cross-country study of behavioral intentions of McDonalds consumers

Massiel Carolina Henríquez Parodi, Ilan Alon, Michela Cesarina Mason

18:00

The concurrent effect of managerial cognitions and emotions in strategic expansion decision making

Markos Tsogas, Evangelia Chatzopoulou, Marina Kyriakou

18:00

Chilean biotechnology firms: a case of internationalisation process

Isabel Torres Zapata, Yonni Cuero Acosta

18:00

Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding

Rebecca Yu Li, Karena Ji Yan, Carlos Sousa, Xinming He

18:00

Understanding psychological distance on diaspora marketing of nostalgic products: evidence from venezuelan

Walter Martin Palomino-Tamayo, Christina Saksanian, Otto Regalado

18:00

Consumer research in india and japan: examples from food chain industry

Naoki Nagashima, Yoshie Nagashima

18:00

Effect of foreign direct investment on the gross fixed capital formation in argentina, brazil, chile and mexico: an econometric approach with panel

Paulo Palombo

18:00

Global customer engagement via social content marketing strategies: toward a conceptual model

Fang Fang Li, Jorma Larimo

18:00

Does distance matter in the internet diffusion?

Li Zheng, Xi Qu, Albert Bemmaor

18:00

Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset

Carol Beard, Brenda Sternquist

18:00

Return policies: how consumers perceive them and its effects on returns

Dionysius Ang, Yeyi Liu, Vasileios Davvetas, Babis Saridakis

18:00

Would you like to become a micro-entrepreneur in sharing economy? a preliminary study of enablers and inhibitors in italy and

M. Toni, M.G. Pasca, M.F. Renzi, R. Guglielmetti Mugion, L. Di Pietro

18:00

Fashion consciousness and life satisfaction for silver consumers – a cross cultural analysis in five western

Tatjana König, Alina Simion, William V. Larsen

18:00

Charalampos Saridakis, Sofia Angelidou, Maria Oikonomidou, Polyvios Pratikakis

18:00

Inbound internationalization for small service firms

Constanza Bianchi

18:00

Online evaluations of luxury services: a cross-cultural perspective

Rodoula Tsiotsou

18:00

Systematic international market selection – a fuzzy expert system

Siv Marina Grimstad, Richard Glavee-Geo, Soufiane Abeddaa

18:00

The role of economic factors in international expansion: analysis of five global fashion companies

Danielle S. Testa, Kelcie Slaton, Elena Karpova

18:00

The impact of mature women in advertising: a german-french comparison among young female consumers

B. Bourcier-Béquaert, S. Bacouel-Jentjens, A. Klein, M. Neeb

18:00

A study to evaluate the efficacy of skilling initiatives under CSR programs in maharashtra

Ketan Deshpande, Dr. Pratima Sheorey

18:00

A study of theme park service quality in an arab emerging country context

Fauzia Jabeen, Shilpa Iyanna, Lamya Abdulla Lari

18:00

Understanding stakeholder engagement in developed vs. growth markets

Linda Hollebeek

18:00

Strategic international entry and culturally motivated pricing

Preethika Sainam

18:00

The impact of language proficiency on service satisfaction

Wolfgang Messner

18:00

The guiding principles of international marketing doctrine

Yoel Asseraf, Itzhak Gnizy, Aviv Shoham

18:00

Local experiences of global brand- the customer experience of IKEA in israel

Shaked Gilboa, Tali Seger-Guttmann

10:00-10:30 Coffee Break

13:15-14:45 Lunch Break

16:15-16:45 Coffee Break