2021AMS on Tuesday, June 1st: Talk View

2021AMS ON TUESDAY, JUNE 1ST: TALK VIEW

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02:00-03:00

Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm

Mayoor Mohan, Munyaradzi Nyadzayo, Riza Casidy

02:00-03:00

Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An

Yi Bu, Park Thaichon, Joy Parkinson

03:00-04:00

The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role

Yi-chun Liao, Huiping Helena Liao, Hsiuju Rebecca Yen

03:00-04:00

Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured

Yunen Zhang, Wei Shao

03:00-04:00

Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher

Varsha Jain, Emmanuel Mogaji, Himani Sharma, Anantha Babbili

03:00-04:00

The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy

A. Wallin, C. Gonzalez-Arcos, W. Mao, R. Pappu, P. Popkowski-Leszczyc, L. Wong

03:00-04:00

A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering

Ernan Haruvy, Peter Popkowski-Leszczyc

04:00-05:00

The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract

Wanting Sun, P. Monica Chien, Brent W. Ritchie, Ravi Pappu

04:00-05:00

A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions

Lanlung Chiang, Chungping Wu, Huangchu Chen, Sonic Wu

04:00-05:00

The Impact of Taste on Credence Services

Sabrina Wong, Nicole Hartley, Ann Wallin

04:00-05:00

Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic

Mei-Fang Chen

04:00-05:00

Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food

Meenal Rai

06:00-07:00

From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design

Dhouha El Amri

06:00-07:00

An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured

Hajer Bachouche, Ouidade Sabri

06:00-07:00

Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic

Severina Cartwright, Iain Davies, Chris Archer-Brown

06:00-07:00

Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An

Maedbh Donaldson, Aileen Kennedy

06:00-07:00

How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia

Tessa Williams, Sabrina Thornton

07:00-08:00

Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website

Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg, Vignesh Yoganathan

07:00-08:00

When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An

Vita E. M. Zimmermann-Janssen

07:00-08:00

Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured

Linda W. Lee, Ian P. McCarthy, Yunzhijun Yu

07:00-08:00

Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer

Rico Piehler, Michael Schade, Julia Sinnig, Christoph Burmann

07:00-08:00

You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal

Christopher Schumacher

08:00-09:00

Perceived Risk and Private Label Purchasing Behaviour

Dan Petrovici, Andrew Fearne

08:00-09:00

Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture

Chris Moran, Mary McCarthy, Claire O'Neill, Shadi Hashem

08:00-09:00

When Do Calorie Counters Influence Food Choices?

Ben Lowe, Diogo Souza Monteiro, Iain Fraser

08:00-09:00

Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?

Markus Wohlfeil

08:00-09:00

The Effect of Time Pressure on Shoppers’ Behavior: An Abstract

Ana Maria Soares, Maher Georges Elmashhara

09:00-10:00 Welcome Morning Reception

10:00-11:00

Disclosure of Brand-related Information and Firm Value

Qiong Tang, Sascha Raithel, Alexander Mafael, Ashish Galande

10:00-11:00

Exploring the Role of Human and Digital Interactions in Online Customer Support

Aleksandra Petelina-Walsh

10:00-11:00

Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured

Sphurti Sewak

10:00-11:00

What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions

Gabriele Pizzi, Matilde Rapezzi, Gian Luca Marzocchi

10:00-11:00

Marketing Channels Transformation in Italian SMEs

Chiara Cantù, Elisa Martina Martinelli, Annalisa Tunisini

10:00-11:00

100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions

L. Grazzini, D. Acuti, V. Pitardi, M. Kacha, L. Labrecque, J. Ford

10:00-11:00

Ernesto Cardamone, Gaetano Miceli, Maria Antonietta Raimondo

10:00-11:00

True Lies: A Theory of the Diffusion of (Mis)Information on Social Media

Marco Visentin, Annamaria Tuan, Ellis Chefor

11:00-12:00

Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award

Aleksandrina Atanasova

11:00-12:00

Manufacturer-Retailer Relationships and the Distribution of New Products

Bowen Luo

11:00-12:00

Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal

Riley Krotz

11:00-12:00

Cyborgs and the Interactive Self - Dissertation Award Submission

Vitor Lima

11:00-12:00

Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission

Constant Pieters

11:00-12:00

New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment

Irene Nahm

12:00-13:00

Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment

Ananya Rajagopal

12:00-13:00

The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios

Clark Johnson, Brittney C. Bauer, Mark Arnold

12:00-13:00

Location-Based Advertising: The Role of App Design (Structured Abstract)

Hamid Shirdastian, Boris Bartikowski, Michel Laroche, Marie-Odile Richard

12:00-13:00

Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract

Selena Chavez, Daniel Castellanos, Taylan Yalcin, Ekin Pehlivan

12:00-13:00

Relationship Impact of Pressure on Suppliers to Improve Quality

R. Mohan Pisharodi, Ravi Parameswaran

12:00-13:00

On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications

Paul Sergius Koku

13:00-13:30

Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special

David Ortinau, John Ford, Barry Babin

13:30-14:30

AMS Distinguished Marketer Presentation

Scott Smith

14:00-15:00

Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance

Shuai Yan, Ju-Yeon Lee

14:00-15:00

The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential

Lei Huang

14:00-15:00

Direction-Setting in Stakeholder Management: A Marketing Strategy Approach

David Duncombe

14:00-15:00

Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An

Suwakitti Amornpan, Edith Galy

14:00-15:00

Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda

Monica Hernandez

14:00-15:00

Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy

Saheli Goswami, Gargi Bhaduri

15:00-16:00

A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned

Spencer Ross

15:00-16:00

Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured

Khaled Aboulnasr, Amro Maher

15:00-16:00

Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US

Soyoung Joo

15:00-16:00

The Effect of Front-of-pack Communications on Product Quality Perceptions

Benny Sekar, Sheeba Daniel, Samuel Babu S.

15:00-16:00

What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry

Shawn Thelen, Boonghee Yoo, Kristina Harrison

15:00-16:00

Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts

Paul Sergius Koku

15:00-16:00

When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good

Kristina Harrison, Lei Huang

16:00-17:00

Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract

Janna Parker, Kevin James, Cassandra Ditt

16:00-17:00

Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the

Pei Wang, Sindy Chapa

16:00-17:00

Analysis of Gen Z Marketing Student Preference for Different Instructional Methods

Michael Garver, Richard Divine, Steven Dahlquist

16:00-17:00

Social Responsibility of Apparel: A Study of Gen Z

Lauren Copeland, Sphoorthy Masa

16:00-17:00

Rewarding Female Inclusive New Product Teams

Jessica Felix, Felix A. Flores, Gary Frankwick

16:00-17:00

To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and

Kristina Harrison, Ashely Thomas

00:01

AMS Academy Awards Presentation

Barry Babin

AMS Review Awards

Barry Babin

AMS Program Awards

Nina Krey

00:01

Welcome Video by Lauren Beitelspacher and Marko Sarstedt

Nina Krey