PROGRAM
Days: Thursday, July 11th Friday, July 12th Saturday, July 13th
Thursday, July 11th
View this program: with abstractssession overviewtalk overview
14:00-15:00 Editorial Board Meetings
-Journal of Global Scholars of Marketing Science
-Journal of Global Fashion Marketing
-Journal of Global Sport Management
Location: 2406
15:00-16:30 Session I: Doctoral Colloquium
Location: 2406
| 15:00 | The Real Roles of Flagship Stores for Customer Brand Experience in Apparel Industry (abstract) |
| 15:15 | The Compulsiveness and Browsing Activities in Consumer Journey (abstract) |
| 15:30 | Exploring the significance of psychosocial perceptions of luxury fashion brands in London and Dubai (abstract) |
16:00-18:00 Registration
Location: Lobby
17:30-20:00 Reception
Welcome Speeches:
- Benjamin Voyer (ESCP Europe), Chair of 2019 GFMC at Paris
- Eunju Ko (Yonsei University), President of GAMMA
- Charles R. Taylor (Villanova University), Academic Excellence Committee Chair
- Jaihak Chung (Sogang University), President of KSMS
- Raffaele Donvito (University of Florence), Digital Marketing Chair，SIMktg - Italian Marketing Association
Location: Forum
Friday, July 12th
View this program: with abstractssession overviewtalk overview
08:00-18:30 Registration
Location: Lobby
09:00-10:00 Session 1.1: Digital and Social Media Marketing and Management in Fashion Industry I
Chair:
Zhe Zhang (Fudan University, China)
Location: 4110
| 09:00 | Sustained participation in virtual communities from a self-determination perspective (abstract) |
| 09:15 | The effect of self-construal on preference for brand prominence from an identity consumption perspective (abstract) |
| 09:30 | SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS (abstract) |
| 09:45 | FASHION SUSTAINABILITY IN THE DIGITAL REALM (abstract) |
09:00-10:00 Session 1.2: Digital and Social Media Marketing and Management in Fashion Industry II
Chair:
Jong-Ho Lee (Korea University, South Korea)
Location: 4204
| 09:00 | ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR SMEs (abstract) |
| 09:15 | THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL (abstract) |
| 09:30 | THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY. (abstract) |
| 09:45 | GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS (abstract) |
09:00-10:00 Session 1.3: New Insights on Digital and Social Media Advertising I
Chair:
Hyunjoo Im (University of Minnesota, United States)
Location: 4205
| 09:00 | Make Me Think or Tell Me a Story: The Effect of Category Interest, Need for Cognition, and Transportation Tendency in Social Media Advertising (abstract) |
| 09:12 | DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP (abstract) |
| 09:24 | THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND ANTHROPOMORPHISM (abstract) |
09:00-10:00 Session 1.4: Consumer Well-being in Asia I
Location: 4210
| 09:00 | A QUALITATIVE STUDY ON NORTH KOREAN DEFECTORS’ ACCULTURATION IN SOUTH KOREA: FOCUSED ON THE ROLE OF CLOTHING (abstract) |
| 09:12 | Are you ready to embrace art work made by artificial intelligence? - The asymmetric effects of attitudes toward art work (art vs. art infused product) and painting agent (human vs. artificial intelligence) - (abstract) |
| 09:24 | CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE (abstract) |
| 09:36 | The Effect of Art Consumption on Consumer Well-being in South Korea (abstract) |
09:00-10:00 Session 1.5: Luxury Branding I
Chair:
Ian Phau (Curtin Business School, Australia)
Location: 4303
| 09:00 | How social distance shown in a social media craftsmanship video effects luxury brand experiences (abstract) |
| 09:15 | MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE EXTENDED ABSTRACT (abstract) |
| 09:30 | The Effect of Fancy Brand Names on Consumers’ Decision Making (abstract) |
| 09:45 | The influence of personal factors on inconspicuous luxury consumption: Mediating effect of need-for-uniqueness (abstract) |
09:00-10:00 Session 1.6: Joint Symposium: Fashion Branding and Retailing in a Sustainable Environment I
Chairs:
Location: 4304
| 09:00 | LUXURY TOWARDS SUSTAINABILITY: A GRI-BASED SUSTAINABILITY REPORT ANALYSIS (abstract) |
| 09:15 | Effect of Apparel Brands’ Sustainability Efforts on Customer-Brand Identification, Brand Attitude and Loyalty: A Comparison of Female and Male Consumers (abstract) |
| 09:30 | A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT (abstract) |
| 09:45 | Does fashionization impede luxury brands’ CSR image? (abstract) |
09:00-10:00 Session 1.7: Social media and customer participation in Fashion and Luxury
Chair:
Gwarlann de Kerviler (IESEG School of Management, South Korea)
Location: 4305
| 09:00 | RATING, REVIEW AND REPUTATION: HOW TO UNLOCK THE HUDDNE VALUE OF LUXURY CONSUMERS FROM DIGITAL COMMERCE? (abstract) |
| 09:15 | HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION (abstract) |
| 09:30 | Why recommend local rather than global brand online? (abstract) |
| 09:45 | WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM (abstract) |
09:00-10:00 Session 1.8: Sustainability in Fashion Management I
Chair:
Ralf Schellhase (hda, Germany)
Location: 4310
| 09:00 | To Burn or Not to Burn: A Case Study of Louis Vuitton and its Deadstock Dilemma (abstract) |
| 09:15 | FASHION FIELD IN TRANSITION: STRUGGLES AND CHALLENGES WHEN PURSUING TOWARDS CIRCULARITY (abstract) |
| 09:30 | Overlooking the Dark Side of Fast Fashion: Consumers' Rationale for Continued Patronage (abstract) |
| 09:45 | Sustainable Brand Exploitation: A Value-based Approach for Strategy Evaluation (abstract) |
10:00-10:20Coffee Break
Location: Salon J. B SAY, 4112
10:20-11:50 Session 2.1: Digital and Social Media Marketing and Management in Fashion Industry III
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
Location: 4110
| 10:20 | How escapism in a virtual reality fashion stores induces behavioral intentions (abstract) |
| 10:35 | Microblogging frozen D & G in China (abstract) |
| 10:50 | INTEGRATING TEXTUAL AND VISUAL CONTENT ANALYSIS FOR THE STUDY OF BRAND ASSOCIATIONS IN SOCIAL MEDIA (abstract) |
| 11:05 | CONSUMER CURATION ON SOCIAL SHOPPING SITES (abstract) |
| 11:20 | DIGITAL AND SOCIAL MEDIA BRANDING MATRIX STRATEGY IN CHINA’S GAME INDUSTRY: BIG DATA ANALYSIS BASED ON WEIBO MARKETING OF GAME BRANDS IN SHANGHAI (abstract) |
10:20-11:50 Session 2.2: Digital and Social Media Marketing and Management in Fashion Industry IV
Chair:
Hector Gonzalez-Jimenez (ESCP Europe Business School - Madrid Campus, Spain)
Location: 4204
| 10:20 | PSYCHOLOGICAL DRIVERS AND CONSEQUENCES OF SELFIE-EDITING (abstract) |
| 10:35 | TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES (abstract) |
| 10:50 | Sustainable Fashion and Digital Communications: A Systematic Literature Review (abstract) |
| 11:05 | EFFECTS OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF ENDORSED FASHION PRODUCTS – A MODERATED MEDIATION MODEL (abstract) |
| 11:20 | DIGITAL PLATFORMS AND SOCIAL MEDIA IN FASHION RENTAL MODELS (abstract) |
10:20-11:50 Session 2.3: New Insights on Digital and Social Media Advertising II
Chair:
Yongjun Sung (Korea University, South Korea)
Location: 4205
| 10:20 | How is social media effective in mobile advertising strategy of fashion brands? (abstract) |
| 10:32 | Where are the 99%?: The Impacts of Display Advertising on Consumer Responses beyond Click (abstract) |
| 10:47 | PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE (abstract) |
| 10:59 | CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA (abstract) |
| 11:11 | The Effects of Product Type and Webtoon Attitudes in Webtoon Product Placement: The Moderating Effect of Product Placement Type (abstract) |
10:20-11:50 Session 2.4: Consumer Well-being in Asia II
Chair:
Mark Parry (University of Missouri - Kansas City, United States)
Location: 4210
| 10:20 | The influence of firm/industry performance on consumer well-being (abstract) |
| 10:32 | The effects of the different types of CSR activities on consumer loyalty and perception of firm: moderating effects of CSR orientation and congruence (abstract) |
| 10:47 | The effect of label color, traceability information and labeling body credibility on consumers' intention of purchasing eco-friendly products (abstract) |
| 11:02 | ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET (abstract) |
| 11:17 | The Relation of Alcohol Consumption and Happiness in Everyday Life: A Multilevel Modeling Approach (abstract) |
| 11:32 | SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS (abstract) |
10:20-11:50 Session 2.5: Luxury Branding II
Chair:
Ian Phau (Curtin Business School, Australia)
Location: 4303
| 10:20 | HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS (abstract) |
| 10:35 | Consumer Perceptions towards an Art-luxury Brand Image — The Case Study of Louis Vuitton (abstract) |
| 10:50 | CYNICAL OR UNETHICAL CONSUMERS WON’T PURCHASE LUXURY ECO-FASHION? (abstract) |
| 11:05 | Sustainability in the fashion industry. Using EEG to understand consumers (abstract) |
| 11:20 | CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART - FONDAZIONE PRADA (abstract) |
10:20-11:50 Session 2.6: Joint Symposium: Fashion Branding and Retailing in a Sustainable Environment II
Chairs:
Location: 4304
| 10:20 | THE IMPACT OF DIGITAL TECHNOLOGIES ON LUXURY RETAILERS’ SUSTAINABILITY (abstract) |
| 10:35 | Sustainable Development and Corporate Social Responsibility in the Luxury Market (abstract) |
| 10:50 | THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT (abstract) |
| 11:05 | MOTIVATION TO SHARE – A QUALITATIVE STUDY EXPLORING CONSUMERS’ MOTIVES TO PARTICIPATE IN COLLABORATIVE APPAREL CONSUMPTION (abstract) |
| 11:20 | ANALYSIS AND INTERPRETATION OF THE SUSTAINABLE RETAILING LITERATURE: A FOCUS ON THE DIFFERENT MARKET FIELDS (abstract) |
10:20-11:50 Session 2.7: Luxury Consumption and Culture I
Chair:
Felix Septiant (The University of Auckland, New Zealand)
Location: 4305
| 10:20 | Focusing on Aura and Awe: Effects of Art Marketing on Luxury Brand Attitude and Purchasing Intention (abstract) |
| 10:30 | The Differential Effects of Face Gain versus Face Loss on Luxury Brand Consumption (abstract) |
| 10:45 | INFLUENCE OF SUSTAINABILITY CONSCIOUSNESS ON DESIRED BUDGET FOR WEDDING DRESS (abstract) |
| 11:00 | THE EFFECT OF PRICE PRECISION ON LUXURY TRAVEL (abstract) |
| 11:15 | THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS (abstract) |
| 11:30 | Effects of mindfulness on slow fashion purchase intent (abstract) |
10:20-11:50 Session 2.8: Sustainability in Fashion Management II
Chair:
Ralf Schellhase (hda, Germany)
Location: 4310
| 10:20 | FACTORS INFLUENCING YOUNG ADULTS’ ATTITUDE AND ADOPTION OF SUSTAINABLE SLOW FASHION IN AN EMERGING MARKET CONTEXT (abstract) |
| 10:35 | VOLUNTARY SIMPLISTIC CLOTHING CONSUMPTION PRACTICES: A SOUTH AFRICAN EMERGING MARKET PERSPECTIVE (abstract) |
| 10:50 | An exploratory study of sustainable clothing consumption: moral foundations, subjective knowledge, and purchases. (abstract) |
| 11:05 | U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS (abstract) |
| 11:20 | Exploring the motivations and barriers for second-hand product consumption (abstract) |
12:00-12:50Conference Lunch I
13:00-13:50 Keynote Speech
Keynote Speaker: Prof. John Cadogan (Loughborough University)
Titile of Keynote Speech: Publishing in scholarly journals: A decade of observations from an editor
Location: GELIS
13:50-14:50 Meet the Editors
Editors:
Naveen Donthu, Georgia State University, Editor-in-chief of Journal of Business Research
Charles R. Taylor, Villanova University, Editor of International Journal of Advertising
C. Anthony Di Benedetto, Temple University, Co-Editor-in-Chief of Industrial Marketing Management
John Cadogan, Loughborough University, Editor-in Chief International Marketing Review
Ian Phau, Curtin University, Editor of Asia Pacific Journal of Marketing and Logistics
Arch G. Woodside, Curtin University, Editor-in-Chief of Journal of Global Scholars of Marketing Science
Eunju Ko, Yonsei University, Yonsei University, Editor-in-Chief of Journal of Global Fashion Marketing
Kihan Kim, Seoul National University, Editor-in-Chief of Journal of Global Sport Management
Carlos Flavian, University of Zaragoza, Editor-in-Chief of Spanish Journal of Marketing-ESIC
Location: GELIS
15:00-16:00 Session 3.1: Digital and Social Media Marketing and Management in Fashion Industry V
Chair:
Isabelle Ulrich (NEOMA Business School, France)
Location: 4110
| 15:00 | DOES INFORMATION ORDER MATTERS? THE INTERPLAY OF INFORMATION ORDER, GENDER, AND CONSTRUAL LEVEL IN CAUSE-RELATED MARKETING COMMUNICATION (abstract) |
| 15:15 | Connecting with fashion brands on social media: An investigation of consumers’ drivers (abstract) |
| 15:30 | DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS (abstract) |
| 15:45 | Gamification marketing in consumer experiential value and satisfaction (abstract) |
15:00-16:00 Session 3.2: Digital and Social Media Marketing and Management in Fashion Industry VI
Chair:
Hye-Young Kim (University of Minnesota, United States)
Location: 4204
| 15:00 | Understanding Micro-Moments in Mobile Shopping: Sequential Linkages between Curiosity and Consumer Traits (abstract) |
| 15:15 | Study on the Influencing of Web celebrity endorser on brand equity: Research based on fashion brands (abstract) |
| 15:30 | Do Fashion Blogger Content Categories Attract Social Networking Site Users’ Attention in China? (abstract) |
| 15:45 | A LESSON FOR LUXURY FASHION BRANDS: SOCIAL MEDIA ROLE IN INCLUENCING GEN Y’S ONLINE AND OFFLINE PURCHASE DECISION (abstract) |
15:00-16:00 Session 3.3: New Insights on Digital and Social Media Advertising III
Chair:
Kihan Kim (Seoul National University, South Korea)
Location: 4205
| 15:00 | THE FUTURE OF APPAREL PRODUCTION IN THE U.S. (abstract) |
| 15:15 | Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: A Panel Data Analysis of Super Bowl Advertisers in 2019 (abstract) |
| 15:27 | Study on the Influencing of Parasocial Relationship on Brand Equity in the VR Shopping Environment: The Moderating Effect of Activity of Fashion web Celebrity Endorser (abstract) |
| 15:39 | Effects of Photo and Hashtag Types on the Consumers’ Responses to Instagram Posts Featuring Products (abstract) |
15:00-16:00 Session 3.4: Global Culture Market Equity
Location: 4210
| 15:00 | The Development of Sustainable Fashion Recommendation Systems for Consumer Well-being (abstract) |
| 15:10 | Luxury Consumption and Sustainable Consumption Are Not Oxymoronic: The Well-being Consumption Tendency (abstract) |
| 15:20 | A Study on the Characteristics and Intent of Artificial Intelligence-style assistant (abstract) |
| 15:30 | Exploring subscriber engagement and quality in OTT (over the top) industry (abstract) |
15:00-16:00 Session 3.5: Luxury Branding III
Chair:
Ian Phau (Curtin Business School, Australia)
Location: 4303
| 15:00 | ARE LUXURY AND FASHION OPPOSITE CONCEPTS? A CROSS COUNTRY EMPIRICAL ANALYSIS (abstract) |
| 15:12 | COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING (abstract) |
| 15:24 | A STUDY ON THE IMPACT FACTORS OF SUSTAINABLE FASHION APPAREL CONSUMPTION (abstract) |
| 15:36 | ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES (abstract) |
15:00-16:00 Session 3.6: Interactive Advertising and Digital Communications in Fashion I
Chair:
Shu-Chuan Chu (DePaul University, United States)
Location: 4304
| 15:00 | Antecedents of Social Media Induced Retail Commerce Activities: Impact of Brand-Consumer Relationships and Psychological Sense of Community (abstract) |
| 15:15 | An Experimental Investigation on Multiple Brand Endorsements by Non-Celebrity Endorsers on Instagram (abstract) |
| 15:30 | INTERACTIVE SCREENS AS DYNAMIC ATMOSPHERICS OF FASHION STORES (abstract) |
15:00-16:00 Session 3.7: Luxury Consumption and Culture II
Chair:
Felix Septiant (The University of Auckland, New Zealand)
Location: 4305
| 15:00 | Luxury-brand Customization as a strategy: The Regulatory Focus Effect and Customization Components (abstract) |
| 15:10 | Examination of Information Sources for Millennial Consumers’ Luxury Brand Consumption (abstract) |
| 15:25 | Sex Sells….Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements (abstract) |
| 15:40 | Brand Addiction in the Context of Luxury and Fast-Fashion (abstract) |
15:00-16:00 Session 3.8: Sustainability in Fashion Management III
Chair:
Ralf Schellhase (hda, Germany)
Location: 4310
| 15:00 | THE TEXTILE INDUSTRY AND ITS SUPPLY-NETWORK: A SUSTAINABILITY ISSUE (abstract) |
| 15:12 | Exploring Chinese Millennials’ Perceptions of bamboo textile fashion products (abstract) |
| 15:24 | The emergence of ethical retailers in the fashion and apparel industry (abstract) |
| 15:36 | IT IS ETHICAL, BUT IT IS NOT ME: SELF-CONCEPT AND ETHICAL CONSUMPTION OF FASHION (abstract) |
16:00-16:10Coffee Break
Location: Salon J. B SAY, 4112
16:10-17:10 Session 4.1: Digital and Social Media Marketing and Management in Fashion Industry VII
Chair:
Jung Eun Lee (Virginia Tech, United States)
Location: 4110
| 16:10 | A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND (abstract) |
| 16:25 | The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence (abstract) |
| 16:40 | CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY (abstract) |
| 16:55 | THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA (abstract) |
16:10-17:10 Session 4.2: Digital and Social Media Marketing and Management in Fashion Industry VIII
Chair:
Carlos Flavián (University of Zaragoza, Spain)
Location: 4204
| 16:10 | VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND SATISFACTION (abstract) |
| 16:22 | HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS (abstract) |
| 16:34 | ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM (abstract) |
16:10-17:10 Session 4.3: New Insights on Digital and Social Media Advertising IV
Chair:
Joonheui Bae (Kyungpook National University, South Korea)
Location: 4205
| 16:10 | The interaction effect of mood on attitude toward native advertising (abstract) |
| 16:22 | Analysis of Influencing Factors of Mobile Social Network Game Continuous Use Intention (abstract) |
| 16:34 | The effect of brand attractiveness on brand attachment: The moderating roles of flow experience (abstract) |
16:10-17:10 Session 4.4: Industry 4.0 and Innovation Strategy
Chair:
Jina Kang (Seoul National University, South Korea)
Location: 4210
| 16:10 | The Influence of Congnitive Resource Depletion on Creative Idea Generation (abstract) |
| 16:25 | HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES (abstract) |
16:10-17:10 Session 4.5: Luxury Branding IV
Chair:
Ian Phau (Curtin Business School, Australia)
Location: 4303
| 16:10 | Promoting the Dimensions of Luxury on Social Media (abstract) |
| 16:25 | Green advertising in the sustainable fashion market (abstract) |
| 16:37 | Luxury fashion perceptions: the Indonesian perspective (abstract) |
| 16:49 | Resistance to counterfeiting and purchase of luxury brands: Any Role of Brand Experience? (abstract) |
16:10-17:10 Session 4.6: Interactive Advertising and Digital Communications in Fashion II
Chair:
Shu-Chuan Chu (DePaul University, United States)
Location: 4304
| 16:10 | “DRESSING” THE PART: TRANS MEN’S SELF-RECONSTRUCTION THROUGH CLOTHING (abstract) |
| 16:25 | MOMMY CAN WEAR HEELS TOO: MILLENNIAL MOMMY INFLUENCERS’ FASHION ADVERTORIALS ON INSTAGRAM (abstract) |
16:10-17:10 Session 4.7: New Technologies, Market Understanding and Fashion Marketers’ Decision Making
Chair:
Simone Guercini (University of Florence, Italy)
Location: 4305
| 16:10 | EXPLORING THE CHANGE IN TOPICS AND THEMES SURROUNDING DRONE RACING (abstract) |
| 16:25 | CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES (abstract) |
| 16:40 | The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention (abstract) |
16:10-17:10 Session 4.8: Neuromarketing
Chair:
Eun-Ju Lee (Sungkyunkwan University, South Korea)
Location: 4310
| 16:10 | The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation (abstract) |
| 16:22 | Liberals Exhibit the Medial Frontal Negativity in Moral Judgment under Time Pressure (abstract) |
| 16:34 | Celebrity Endorsement Advertising in Social Fashion Marketing Activates Curiosity, Reward Circuitry and Enhances Visual Attention (abstract) |
| 16:46 | Using Neural Topic Modeling to Extract Marketing Intelligence from Social Media Review (abstract) |
| 16:58 | luke.butcher@curtin.edu.au (abstract) |
17:20-18:20 Session 5.1: Digital and Social Media Marketing and Management in Fashion Industry IX
Chair:
Pekka Mattila (Aalto Universrity School of Business, Finland)
Location: 4110
| 17:20 | The influence of consumption goals on AI-driven recommendation agent value of Stitch Fix (abstract) |
| 17:35 | THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDES TOWARD AI PRODUCTS (abstract) |
| 17:47 | Algorithms as Taste Fostering Devices in Fashion Blogging (abstract) |
17:20-18:20 Session 5.2: Digital and Social Media Marketing and Management in Fashion Industry X
Chair:
Dong Mo Koo (Kyungpook National University, South Korea)
Location: 4204
| 17:20 | CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA (abstract) |
| 17:35 | Omnichannel and consumption experiences in fashion retailing (abstract) |
| 17:50 | OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES? (abstract) |
17:20-18:20 Session 5.3: Sustainability Marketing in Fashion and Luxury Industry
Chair:
Moon Young Kang (Korea Advanced Institute of Science and Technology, South Korea)
Location: 4205
| 17:20 | How retailers contribute to sustainability promotion in the luxury fashion sector? (abstract) |
| 17:35 | The Effect of Fashion Consciousness and Status Consumption in Social Media - Focusing on The Luxury Brand - (abstract) |
| 17:50 | THE HOARDER, THE ONIOMANIAC AND THE FASHIONISTA IN ME: A LIFE HISTORIES APPROACH TO EXPLORE FASHION CONSUMPTION (abstract) |
| 18:05 | THE INFLUENCE OF CORE CAPABILITY OF A FIRM AND PERCEIVED CSR ON PURCHASING BEHAVIOR IN A DIFFERENT STORE TYPE (abstract) |
17:20-18:20 Session 5.4: B2B Innovative Digital Marketing Symposium
Chair:
Jeonghye Choi (Yonsei University, South Korea)
Location: 4210
| 17:20 | SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY (abstract) |
| 17:35 | Empirical Studies on Digital Platforms for B2B Outsourcing Projects (abstract) |
| 17:50 | SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS (abstract) |
| 18:05 | The effects of value co-creation in social platforms on participating companies' competitive advantage (abstract) |
17:20-18:20 Session 5.5: Social Media and Fashion Marketing
Chairs:
Location: 4303
| 17:20 | BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY (abstract) |
| 17:35 | #INFLUENCEMEINFLUENCEMORE – AN EMPIRICAL DEVIATION OF A PYRAMID OF FASHION FOLLOWER (abstract) |
| 17:50 | SEASONAL SHOPPERS (abstract) |
| 18:05 | EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA (abstract) |
17:20-18:20 Session 5.6: Multimedia Presentation
Chair:
Yerim Chung (Yonsei University, South Korea)
Location: 4304
| 17:20 | From Fast Fashion to Slow Fashion sustainable innovations : From Nature to Fashion (abstract) |
| 17:20 | Phygital Boom May Lead To Luxury Implosion (abstract) |
| 17:20 | BALANCING TRADITION AND INNOVATION: ASSESSMENT OF NEW LUXURY HOSPITALITY BUSINESS MODELS AND THEIR IMPLICATIONS ON 5-STAR HOTELS IN SWITZERLAND (abstract) |
| 17:20 | How old is good for Rolex? Fashioning heritage and innovation into strategic advantage (abstract) |
| 17:20 | AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION (abstract) |
| 17:20 | CONSPICUOUS CONSUMPTION OF RECESSION HIT CONSUMERS: PRELIMINARY EVIDENCE FROM A GREEK AND INTERNATIONAL SAMPLE (abstract) |
| 17:20 | Exploring the rewards dimension of engagement in consumer-fashion brand relationship (abstract) |
| 17:20 | HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY (abstract) |
| 17:20 | THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT FEATURES AND CONSUMER CHOICE (abstract) |
| 17:20 | HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS (abstract) |
17:20-18:20 Session 5.7: Sustainability and luxury brand in digital marketing communication/Luxscape: Luxury Brands, Sustainability and Innovation in Luxury Capitals
Chairs:
Location: 4305
| 17:20 | The Distinct Influences of Gratitude and Pride in Promoting Sustainable Luxury Brands in Social Media (abstract) |
| 17:35 | “MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY (abstract) |
| 17:50 | Opera houses within the brandscape of luxury capitals: a preliminary assessment (abstract) |
17:20-18:20 Session 5.8: Strategy & Innovation in Fashion and Luxury II
Chair:
Ivan Coste-Manière (SKEMA Business School, France)
Location: 4310
| 17:20 | Organic Silicium and innovation in luxury cosmetics and Make-up (abstract) |
| 17:35 | BREAKING THE RULES OF LUXURY: DECODING A BORN DIGITAL NICHE WATCH BRAND’S RECIPE FOR SUCCESS IN A COMPETITIVE MARKET (abstract) |
| 17:50 | Traditions VS Innovations: The impact of top executives’ background on strategy and innovations in Swiss luxury watchmaking industry (abstract) |
| 18:05 | THE EFFECTS OF FASHION RETAIL TREND IMITATION (abstract) |
| 18:20 | EXPLORATION OF THE ROLE OF INNOVATION IN THE DESIGN PROCESS OF LUXURY BRANDS (abstract) |
19:00-21:00 Conference Dinner
Welcome Speeches:
- Benjamin Voyer (ESCP Europe), Chair of 2019 GFMC at Paris
- Eunju Ko (Yonsei University), President of GAMMA
- Charles R. Taylor (Villanova University), Academic Excellence Committee Chair
- Jaihak Chung (Sogang University), President of KSMS
- Raffaele Donvito (University of Florence), Digital Marketing Chairr，SIMktg - Italian Marketing Association
Award Ceremonies:
- PEDRO DEL HIERRO International Fashion Science Award
Award Announcement: Maria Sanudo, CMO Pedro del Hierro and Teresa Sadaba (Dean ISEM Fashion Business School- Spain)
- 2019 GAMMA Young Artist Competition
Award Announcement: Jooeun Sung (Yonsei University), Award Committee Chair
Music Gala Concert: Prof. Raffaele Donvito (University of Florence)
Location: Forum
Saturday, July 13th
View this program: with abstractssession overviewtalk overview
08:00-13:10 Registration
Location: Lobby
09:00-10:00 Session 6.1: Digital and Social Media Marketing and Management in Fashion Industry XI
Chair:
Ricardo Godinho Bilro (l INSTITUTO UNIVERSITARIO DE LISBOA (ISCTE-IUL) and Business Research Unit (BRU/IUL), Portugal)
Location: 4110
| 09:00 | CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS? (abstract) |
| 09:15 | Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach (abstract) |
| 09:30 | SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE (abstract) |
| 09:45 | SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY (abstract) |
09:00-10:00 Session 6.2: Digital and Social Media Marketing and Management in Fashion Industry XII
Chair:
Wendy Bendoni (Woodbury University, United States)
Location: 4204
| 09:00 | The Effect of Customized Chatbot Services on Brand Loyalty toward Luxury Brands (abstract) |
| 09:10 | THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS (abstract) |
| 09:25 | UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL CONSUMPTION (abstract) |
| 09:40 | What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing (abstract) |
09:00-10:00 Session 6.3: Information Technology and Fashion / Fashion and Advertising
Chair:
Sharmin Attaran (Bryant University, United States)
Location: 4205
| 09:00 | BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS (abstract) |
| 09:12 | SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION (abstract) |
| 09:24 | MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION (abstract) |
| 09:36 | Factors Influencing Effects of Online Behavioral Advertising: Centering Around the Role of Personal Information Collection & Usage Agreement (abstract) |
09:00-10:00 Session 6.4: Corporate Identity, Branding, and Reputation as Success Factors for Fashion Marketing I
Chair:
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Location: 4210
| 09:00 | An extended approach of Conceptualizing and Measuring the Perception and Appraisal of Luxury Fashion (abstract) |
| 09:15 | IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION (abstract) |
| 09:30 | ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER? (abstract) |
09:00-10:00 Session 6.5: Pricing and Promotions in the Fashion Industry
Chair:
Seongsoo Jang (Cardiff University, UK)
Location: 4303
| 09:00 | Prestige Pricing in Markets for Luxury & Premium Products (abstract) |
| 09:15 | Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales (abstract) |
| 09:30 | Do promotions increase health? The moderating role of sales promotion among consumers' purchase and exercise behaviors (abstract) |
| 09:45 | Fake media content and cognitive dissonance (abstract) |
09:00-10:00 Session 6.6: Fashion Marketing in Emerging Economies I
Chair:
Udo Wagner (University of Vienna, Austria)
Location: 4304
| 09:00 | Attributes of the Country-of-origin-Image (COI) as a Product Differential in Foreign Markets: The Case of Beachwear (abstract) |
| 09:15 | Mavenship behaviour and trial of decorative cosmetics among female consumers (abstract) |
09:00-10:00 Session 6.7: Art and Fashion: Collaborated Design and Marketing
Chair:
Jooeun Sung (Yonsei University, South Korea)
Location: 4305
| 09:00 | COLOURS OF INTERIOR MATERIALS AND STAFF FASHION IN RETAIL SPACE (abstract) |
| 09:15 | Art Fashionization and the New Cultural Diaspora of Art (abstract) |
| 09:30 | MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION? (abstract) |
09:00-10:00 Session 6.8: The Body: Fashion and Physique
Chair:
Maria Kniazeva (University of San Diego, United States)
Location: 4310
| 09:00 | The Female Body: Selling and Molding the Fashionable Figure (abstract) |
| 09:15 | A CALL FOR DIVERSITY AND INCLUSION: EXAMINING FASHION EXPERIENCES OF MINORITY WOMEN (abstract) |
| 09:30 | FEMALE PLUS SIZE CONSUMER CHALLENGE (abstract) |
10:00-10:20Coffee Break
Location: Salon J. B SAY, 4112
10:20-11:50 Session 7.1: Digital and Social Media Marketing and Management in Fashion Industry XIII
Chair:
Jinghe Han (Beijing Institude of Fashion Technology, China)
Location: 4110
| 10:20 | Perceived risk and value influence on sustainable fashion consumption (abstract) |
| 10:35 | MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT (abstract) |
| 10:50 | The Influence of Live Streaming Service of Web Celebrity on Consumer Impulsive Buying Behavior (abstract) |
| 11:05 | Shooting with the e-stars: celebrity endorsement on building authenticity meanings for ethnic fashion brands (abstract) |
| 11:20 | Consumer engagement in mobile shopping through mobile fashion apps and AR (abstract) |
10:20-11:50 Session 7.2: Digital and Social Media Marketing and Management in Fashion Industry XIV
Chair:
Benjamin Voyer (ESCP Europe Business School, UK)
Location: 4204
| 10:20 | Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing (abstract) |
| 10:35 | Effects of message sidedness and brand engagement in product reviews for luxury brands: the mediating role of message credibility (abstract) |
| 10:50 | MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM (abstract) |
10:20-11:50 Session 7.3: Global Business-to-Business Culture & Fashion Markets
Chair:
Anthoney Di Benedetto (Temple University, United States)
Location: 4205
| 10:20 | How B2B marketers can utilize social media and gain intelligence that is used to develop sustainable customer relationships in the fashion industry (abstract) |
| 10:35 | TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS (abstract) |
| 10:50 | THE CONTINGENCY OF LIABILITIES OF FOREIGNNESS IN VALUE-CREATION ON TECHNOLOGICAL TURBULENCE (abstract) |
| 11:05 | The Effect of Parasocial Relationship in B2B Purchasing Platform on User Loyalty: Evidence from the China B2B Purchasing Platform (abstract) |
| 11:20 | The effect of Third Party Organization Endorsement on Brand performance (abstract) |
10:20-11:50 Session 7.4: Corporate Identity, Branding, and Reputation as Success Factors for Fashion Marketing II
Chair:
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Location: 4210
| 10:20 | Brand Extension Strategies: Consumer Evaluations of Brand Concept and Brand Equity (abstract) |
| 10:35 | LUXURY FASHION BRANDING ON THE INTERNET (abstract) |
| 10:50 | REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY (abstract) |
10:20-11:50 Session 7.5: Cross-cultural and International Marketing
Chair:
Nina Michaelidou (Loughborough University, UK)
Location: 4303
| 10:20 | Is Online Fashion a “Flat World”? An analysis about Brands and Markets Behavior (abstract) |
| 10:35 | PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE (abstract) |
| 10:50 | DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS (abstract) |
| 11:05 | CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN CONSUMERS (abstract) |
| 11:20 | Assessing Shipping Fee influence on Purchasing online from the US vs Japan: The Case of Online Auction Marketplaces for Decorative Arts and Luxury Goods (abstract) |
10:20-11:50 Session 7.6: Fashion Marketing in Emerging Economies II
Chair:
Udo Wagner (University of Vienna, Austria)
Location: 4304
| 10:20 | FASHION CONSUMPTION AT TIME OF ECONOMIC CRISIS (abstract) |
| 10:35 | POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS (abstract) |
| 10:50 | Aspects of celebrity endorsements and brand values influencing young adults’ attitude and purchase intention for cosmetics brands in South Africa (abstract) |
| 11:05 | CONSUMERS’ LOYALTY TOWARDS COSMETICS SOUTH AFRICAN WEB-STORES: A FEMALE PERSPECTIVE (abstract) |
10:20-11:50 Session 7.7: 2019 KAPPS-GAMMA Joint Symposium
Chair:
Cunhyeong Ci (Kookmin University, South Korea)
Location: 4305
| 10:20 | THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS (abstract) |
| 10:35 | MILLENIALS AND ON AND OFF LUXURY PURCHASING: FACTORS DRIVING THEIR CHOICES (abstract) |
| 10:50 | THE EFFECT OF MARKETING AUTOMATION IN B2B MARKETING (abstract) |
| 11:05 | How servitization affects customer experiecne? (abstract) |
10:20-11:50 Session 7.8: Relationship Marketing in Fashion and Art Context: Real and Virtual Worlds
Chair:
Sandra Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal)
Location: 4310
| 10:20 | Are new digital influencers ruining your business? The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand (abstract) |
| 10:35 | The influence of cross-cultural effect on Kérastase (L’Oreal Group) consumer-brand relationship and engagement (abstract) |
| 10:50 | Analyzing the impact of massclusivity campaigns on luxury and mass-market fashion brands (abstract) |
| 11:05 | Storymaking: an investigation on the process of co-created brand storytelling in the Sporting Goods Industry (abstract) |
| 11:20 | How atmospheric cues in a virtual reality fashion stores affect the sense of presence (abstract) |
| 11:35 | FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION (abstract) |
12:00-13:30 Conference Lunch II & Award Ceremony
Conference Lunch II & Award Ceremony
Location: Forum